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eCommerce Software & Marketing

What is eCommerce and why is it gaining soo much traction nowadays? Investopedia defines eCommerce as Electronic Commerce and is anything that allows firms/people to buy/sell over the internet. Investopedia also goes on to state there are 4 different segments for this industry. These segments are defined as B2B, B2C, C2C, and finally C2B.Through this article, we'll be talking about what eCommerce software & marketing is, how eCommerce software works, the 5 best eCommerce software to use, and which video styles are the best for eCommerce marketing.Keep reading to add more useful knowledge to your eCommerce marketing toolbelt!

Key Takeaways

1. eCommerce is anything that lets people buy & sell over the internet.
2. The best eCommerce software will be one that fits your needs and goals the best. Our top 5 eCommerce software picks are: Wix, GoDaddy, BigCommerce, Squarespace, and Shopify.
3. eCommerce marketing is anything that drives awareness and traffic to your eCommerce store. There’s plenty of ways to do this including branded videos, viral videos, UGC, and product videos.
4. Product video is the best form of advertising and increasing sales.
5. If you don’t want to handle your own eCommerce marketing, let the professionals handle it.

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eCommerce Software & Marketing 5 Key Takeaways[/caption]

What IS eCommerce Software & Marketing?

Recent additions and world events have revolutionized the eCommerce industry (in a good way), from the introduction of social commerce to the explosion of online sales due to Covid lockdowns/restrictions. It’s mixed everything up from the eCommerce software to how eCommerce marketing is being done. According to Statista, there was over $4.28 BILLION in eCommerce sales in 2020 alone with projected sales of $6.38 Billion for 2024.As brick-and-mortar stores become harder to shop at during the Covid restrictions, these shoppers are finding other ways to get their fix and trade sellers their hard-earned money for products/services.The most common alternative is going to be an eCommerce store where they can instantly order their goods over their internet and have it delivered to their front door! No need to skate down the street for beer anymore. Just sign up for a monthly prescription and have artisan craft beers that you’ve never even heard of dropped off on your doorstep! Now that’s what I call convenience.[caption id="attachment_7972" align="aligncenter" width="1080"]

eCommerce Software & Marketing Store Closed Picture[/caption]Plus, your eCommerce store is ALWAYS open so your shoppers can look at your catalog at 3 am on Sunday waiting in a fast-food drive-thru if they wanted to. Not to mention that your overhead costs will be much, much lower since you’re not paying for rent, stockers, clerks, electricity, water, and any other expenses that a brick-and-mortar store would have.The selections are virtually endless as eCommerce stores operate out of remote warehouses or ship on-demand from a distribution center. They don’t have to worry about weird items taking up precious real estate on their shelves or narrowing down the selection as the options are only limited by how far the shopper wants to scroll![caption id="attachment_7973" align="aligncenter" width="1080"]

eCommerce Software & Marketing Warehouse Workers[/caption]There are some downsides to eCommerce stores and these can be a real letdown. The first is the limited amount of customer service that comes with an eCommerce store. There aren’t any clerks or stockers to help you find what you’re looking for or to answer any product questions.The second is the lack of instant gratification. It takes time to ship or deliver items. Most places have an extra premium cost if you want something overnighted to you.The third is not being able to try before you buy. The closest we can get to some of these items, including pants, before buying them online is seeing pictures of them and reading the measurements in the description. We can’t test the fabric or fit on clothing as an example.

How eCommerce Software Works

How does this incredible eCommerce software work? eCommerce software’s main goal is to be an online store or an area where viewers can buy products or services that they want through the internet.All eCommerce software will either let the seller create their own website to sell through, link their eCommerce software with their website, or let the seller list their products or services directly on the eCommerce software provider’s website.The two types of eCommerce software are On-Premise and Software as a Service (SaaS). On-Premise is when the eCommerce Software is hosted locally and managed by a team that manually maintains the eCommerce store.The other option, SaaS, is Software as a Service where the eCommerce website is hosted and maintained off-site by the provider. If you don’t have a server tower running Linux with your eCommerce store on it, you’re most likely using SaaS.SaaS is easier to use and with the recent updates to SaaS providers has become fully customizable and more convenient to most sellers.[caption id="attachment_7974" align="aligncenter" width="1080"]

eCommerce Software & Marketin IT engineers in Server Room[/caption]Good eCommerce software should be able to do five things really well. Those five things are managing customers & orders, managing products & inventory, simplifying marketing, automating shipping & taxes, and enhancing the customer experience.Great eCommerce software will automate most of your customer journey and walk the customer through a path to purchase your products or services. There are seven steps that go into how eCommerce software works. Those seven steps are:

1. The visitor comes to your website and browses through your offerings.
2. The visitor creates an account, adds products to a shopping cart, and types in personal info (e.g. phone numbers and emails) that get stored in your database.
3. The visitor arrives at checkout where third-party apps upsell, provide shipping options, provide payment options, and estimated delivery date.
4. The visitor types in their payment information and it’s processed through a secure portal or third party service.
5. The order is placed and all sensitive information is stored properly locally or with a secure third-party payment processor.
6. The payment gets sent to your bank account or merchant account for processing.

[embed]https://www.tiktok.com/@viscapmedia/video/7003395021315525889?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6991924022397224450[/embed]Another six things that you should make sure your chosen eCommerce software does depend on what you’re doing with it include:1. Web Hosting2. Product Catalog3. Shopping Cart4. Seller Dashboard/Merchant Interface5. Payment Processing6. Order Fulfillment & Shipping[caption id="attachment_7975" align="aligncenter" width="3557"]

6 Things your eCommerce Software Should Do[/caption]Now that we’ve gone over WHAT eCommerce software is, let’s start talking about the different options that are available.

What Is The Best eCommerce Software?

Trying to find the best eCommerce software is a LOT harder than it sounds. One answer for one seller may be different from another’s based on what features they need and what goals they’re aiming for. Here we’ll explain the top 5 eCommerce software to get your noggin joggin’ about which eCommerce software is right for you. The top 5 eCommerce software are:

• Shopify
• Squarespace
• Wix
• BigCommerce
• GoDaddy

These eCommerce software are all listed on PC Mag and Capterra as well. If you’re still having issues deciding on the right eCommerce software that’s right for you AFTER this article, you can check those two places first for even more information to help narrow down your options.[caption id="attachment_7976" align="aligncenter" width="4562"]

Top 5 Best eCommerce Software eCommerce Software & Marketing Infographic[/caption]

eCommerce Software: Shopify

The first eCommerce software we’ll be talking about is Shopify. Most people who use eCommerce stores swear by this platform in one way or another, and anyone that does eCommerce has certainly heard of them as they’re the market leader for this vertical. Shopify is known for its easy setup and ability to handle large order amounts, but the tradeoff is it’s not the cheapest option out there.[caption id="attachment_7977" align="aligncenter" width="1589"]

eCommerce software and marketing Shopify screenshot[/caption]

eCommerce Software: Squarespace

The second option is Squarespace. Squarespace is simple and affordable as it charges transaction fees. The tradeoff is you may not be able to make your eCommerce shop look exactly the way you want it to and may not look the prettiest when it’s done. It’s a quick and affordable way to get started in the eCommerce world though.[caption id="attachment_7978" align="aligncenter" width="1832"]

eCommerce software and marketing square screenshot[/caption]

eCommerce Software: Wix

Option three is Wix. Wix is an easy-to-use platform that lets you build a website and sell products online through an eCommerce store. There’s a free trial so you can set up your store and try it out (the free version doesn’t allow for receiving payments) before putting the money down and going live.[caption id="attachment_7979" align="aligncenter" width="1838"]

eCommerce software and marketing Wix screenshot[/caption]

eCommerce Software: BigCommerce

The fourth option is BigCommerce. BigCommerce is an eCommerce software that’s more geared towards stores that already have some skin in the game. The monthly subscription is a bit hefty at $30/month and there’s no refund for purchased plans, so once it’s set up there’s no pulling out!The upsides to BigCommerce include 24/7 customer support, unlimited products/file storage, and a 15-day free trial. It’s more of an option if you want to switch to a different eCommerce software later on in the game.[caption id="attachment_7980" align="aligncenter" width="1829"]

eCommerce software and marketing Big Commerce screenshot[/caption]

eCommerce Software: GoDaddy

The final option we’ll cover here is GoDaddy. Everyone’s favorite domain seller and web hosting service also offer an eCommerce software solution! Their pricing packages start at around $20 and that’s more affordable than other options listed above including BigCommerce and Shopify.There are some limitations that come with this eCommerce software though, and some of these may be a deal breaker for some. These limitations include the lack of overall support (from no app being available to no PoS support) and there is no developer API available.[caption id="attachment_7981" align="aligncenter" width="1831"]

eCommerce software and marketing GoDaddy screenshot[/caption]

eCommerce Software: Summary

To make a long story short, Squarespace and GoDaddy will be your most affordable options but can be a bit limiting depending on what you need the eCommerce software to do. If you’re looking for an eCommerce software that has all the bells n whistles plus you’re not worried about price, then BigCommerce or Shopify will be your best options.[embed]https://www.tiktok.com/@viscapmedia/video/6997786057722924289?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6991924022397224450[/embed]

Top 5 e-commerce Software TikTok Video

All About eCommerce Marketing

eCommerce marketing is any marketing that drives awareness and traffic to your online store to capture conversions and increase sales. The different ways of advertising may include everything from a paid Google Search PPC campaign to doing pre rolls on Youtube with product videos.There should be an overall strategy formed before any advertising campaigns are launched that aligns all of the marketing efforts with the same goal, message, and brand personality to make sure that viewers are not confused as to who you are, what your brand means, and what your eCommerce store offers.This strategy can be created through some research and an Integrated Marketing Communications (IMC) Brief. You can fill out your IMC Brief with a customer journey model, customer persona, some internal/external analysis, and planning out your goals/objectives.Now that we have our IMC Brief, it’s time to kick off the advertising!

eCommerce Marketing: Video Marketing

The BEST way to showcase your products and services is through video. Video has become the preferred format with the current desktop internet and mobile speeds being able to play videos now reasonably fast. No more waiting on dial-up to load those pictures!According to this Forbes article, people spend an average of 3.7 hours a day watching videos and by 2022, 82% of all consumer internet traffic will happen because of video. It’s the biggest thing in advertising right now, and it’s generating better results than any other medium out there today.

eCommerce Marketing: Branded Videos

Branded videos are great for showcasing your brand and what you stand for. These are best for raising brand awareness and brand preference in the mission to stay top of mind, tip of tongue.These are best when placed in the awareness, consideration, loyalty, and advocacy stages of the customer journey.Branded videos can be placed everywhere from your social media platforms to doing geofencing prerolls.The goal of these videos is mostly to maintain and increase the brand equity you’re managing. To get more conversions, product videos will be more helpful in reaching your goals.[caption id="attachment_7982" align="aligncenter" width="2798"]

eCommerce Software & Marketing Branded Videos Picture[/caption]

eCommerce Marketing: Product Video

Product videos are PERFECT for showcasing how products work, what problems your product solves, and how nice the products look.The product videos can be posted in a number of places from geofencing pre roll videos to your social media channels similar to the branded videos; however, product videos are also great for driving conversions ON TOP of impressions.The product videos can include a call to action (CTA) to get viewers to visit your eCommerce store and make a purchase. According to a statistic quoted in this BigCommerce article, viewers of your product video are 1.8x more likely to convert compared to a non-viewer.Viewers are also more likely to absorb the information and education if it’s presented in a video format compared to text or image. The viewer doesn’t have to overanalyze a picture or read through bodies of text to fully understand the key benefit claims of the product with product videos.With the current advertising space and people being bombarded with more messages than ever, product videos are the best way to grab attention, entertain, and educate the viewer all in one shot!This also leads to fewer returns as the buyer is clicking submit on the order fully armed with the knowledge behind what the product does and what problems it solves. On top of all that, the product video will show more of the product, and read off the main points that the seller wants to communicate to the buyer.There are five main types of product videos that can be made and these are general overview product videos, product video demos, user-generated content (UGC) product videos, influencer marketing product videos. and behind-the-scenes product videos (BTS for short).These five different types of product videos can be used for different reasons and combined to make an overall video marketing strategy.Overview product videos are great for overall education for the viewer as it’s the best at explaining what problem the viewer has and how the product solves it. This is also an opportunity to tell a story and get the viewer interested in your brand and what you do.Why did you start selling this product? Was there a problem you ran into in your life that no other product fixed? Where did you get the idea for this product? You can answer questions like these to guide your story along.[caption id="attachment_7983" align="aligncenter" width="6720"]

eCommerce Software & Marketing Product Video Videos Picture[/caption]The demo product videos are best for showing how the product works and how effective the product would be in real-world situations. Using demo product videos also allows you to show off how beautiful your product is and bonus points if you can get an actor/model to show off the product. Remember: faces and lifestyle imagery really work! Once the attention has been grabbed, you can have some nice closeups of your product to showcase its beautiful design.To get the best results with demo product videos, it’s best to find a good eCommerce agency to help you make your videos as well done as possible. The eCommerce agency is going to know the ins and outs of eCommerce marketing, be able to help make a polished final video that will play well on different platforms, and increase conversions for your eCommerce store.[caption id="attachment_7984" align="aligncenter" width="6720"]

eCommerce Software & Marketing BTS Video Picture[/caption]Behind-the-scenes (BTS) product videos are best for brand recognition, awareness, entertainment, and brand preference. This is one of the best ways to get followers on Instagram as people REALLY love seeing what goes on behind the curtain and finding out what makes the magic happen.The BTS viewers also find it really educational and entertaining as they can pick up neat tips on videography and jokes from the cast and crew! The best part is that all the BTS footage you’ll ever need will be taken DURING the making of your other product videos, aside from editing they should be ready quicker.[caption id="attachment_7985" align="aligncenter" width="1137"]

eCommerce Software & Marketing UGC Product Video Picture[/caption]User-generated content (UGC) product videos are an incredible way to reach more people and increase the sales volume of your eCommerce store! Most shoppers nowadays trust their friends, family, and peers more than advertisements, and even influencer marketers!The perks user-generated content has over influencer marketers is that it’s more organic and feels like friends talking to each other, the poster has complete freedom to say whatever they want (unscripted), it’s totally free for the brand, the UGC poster is more likely to be a follower of the brand (possibly with a brand advocate-level loyalty), these product videos can perform better than branded videos.[caption id="attachment_7986" align="aligncenter" width="2048"]

eCommerce Software & Marketing UGC Sleepwear Video Picture[/caption]Influencer marketing product videos are right there next to UGC on effectiveness. Both types of product videos have their own perks and challenges. The main perks that come with influencer marketing product videos are their reach and impressions are usually higher than UGC product videos, they normally have a higher quality of content, the brand has input as to how the product video is made (potentially scripted), and they can still perform better than branded videos.You can find influencer marketers specific to each social media platform. TikTok has an entire Creator Marketplace for you to browse through. There’s a million and one third-party marketplaces for Instagram influencers, but none actually run by Facebook/Instagram. Youtube has a creator marketplace for influencers to get paid through called Youtube BrandConnect.[caption id="attachment_7987" align="aligncenter" width="2048"]

eCommerce Software & Marketing On Set Picture[/caption]You can even mix up your user-generated content and influencer marketing with micro influencer product videos that are provided to the brand. They’re testimonials and will increase your conversions for your eCommerce store! It’ll have all the perks of an influencer product video with all the appeal of user-generated content.

Why Hire An eCommerce Agency?

There is an infinite number of reasons to hire an eCommerce marketing agency, but here we’ll give you a few of the top reasons why:

• The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
• Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
• Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach eCommerce marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of![caption id="attachment_7988" align="aligncenter" width="1080"]

eCommerce Software & Marketing Product Video Going Viral[/caption]

How To Find The Right eCommerce Agency

How do I find the right eCommerce agency if I don’t want to handle the product video marketing? The right eCommerce agency will be the one that you match up with well and the one that can deliver the best possible results for your eCommerce store. Here at Viscap Media, we specialize in eCommerce store clients and have various case studies of other brands in your current situation!We also make influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire an eCommerce agency for your product video marketing, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.Want to see what high quality product video advertising can do for your eCommerce store?Contact us at Viscap Media today to get started! As video marketing experts, we know the eCommerce marketing industry, the social media platforms, the different eCommerce softwares, the theory behind marketing, and creating product video content for eCommerce that convert!Contact us today, and let’s get started working on your digital marketing campaign plans![caption id="attachment_7989" align="aligncenter" width="1316"]

eCommerce Software & Marketing Find Right eCommerce Agency[/caption]

Key Takeaways

1. eCommerce is anything that lets people buy & sell over the internet.
2. The best eCommerce software will be one that fits your needs and goals the best. Our top 5 eCommerce software picks are: Wix, GoDaddy, BigCommerce, Squarespace, and Shopify.
3. eCommerce marketing is anything that drives awareness and traffic to your eCommerce store. There’s plenty of ways to do this including branded videos, viral videos, UGC, and product videos.
4. Product video is the best form of advertising and increasing sales.
5. If you don’t want to handle your own eCommerce marketing, let the professionals handle it.

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eCommerce Software & Marketing 5 Key Takeaways[/caption]

Summary

To make a long story short, eCommerce is anything that lets people buy and sell over the internet.There’s a million and one different eCommerce software out there and we picked the top five to help narrow down your search (Wix, Shopify, GoDaddy, BigCommerce, and Squarespace). The best eCommerce software is going to depend on your needs and goals.eCommerce marketing is anything that drives traffic and conversions to your eCommerce store. The best form of eCommerce marketing is to use product videos made by an eCommerce agency. If you don’t want to handle your own marketing, let the professionals handle the project to ensure quality results![embed]https://youtu.be/CzA4IFTDtoU[/embed][audio wav="https://viscapmedia.com/wp-content/uploads/2021/08/eCommerce-Software-Marketing-Summary-Audio.srt-1.wav"][/audio]

Sources:

Retail eCommerce Sales Worldwide 2014-2024 | StatistaeCommerce Explained | InvestopediaBest eCommerce Software | PC MagFind Best Software | CapterraWhat Is eCommerce Software? | Finances OnlineeCommerce Software | ShopifyeCommerce Software | SquarespaceeCommerce Software | WixeCommerce Software | BigCommerceeCommerce Software | GoDaddyWhy Should eCommerce Stores use product videos? | BigCommerceThe State Of Online Video For 2020 | Forbes