No modern marketing campaign is complete without compelling, converting video ads to draw in new customers and heighten brand awareness. But why exactly should you focus on video ads instead of static, image, or text-based ads?
We’re glad you asked!
For starters, video ads convert viewers into customers better than any other type of ad, period. If you want to maximize Return on Ad Spend (ROAS) – which means maximizing the bang you get for your advertising buck – then you’ll want to make as many excellent video ads as you can.
A single well-crafted video ad that connects with your target consumers can successfully generate tons of conversions for your business. Even if a single video ad takes more time and money to create, you’ll likely get better results from that video advertisement than you would with a dozen subpar still image ads.
Maybe, more importantly, your target audience, regardless of niche, probably prefers to watch informative and entertaining video ads rather than stare at static image ads. In fact, recent data suggests that over half of people would rather watch a high-quality video ad than look at an image-based ad.
Give the people what they want! Your business will be rewarded for it.
Today, over half of internet traffic comes from mobile devices. People love surfing the web on their phones or tablets, so they end up seeing most of their ads on those devices as well.
Fortunately, video ads do super well among mobile users. Even more importantly, some statistics suggest that people are more likely to watch relatively small video pieces (up to about 30 seconds or so in length) to the end than they are when they are on a desktop computer.
Want people to watch your ads to the end? Make them mobile-friendly, and your conversion rates will skyrocket.
Creative Performance video ads have a big advantage over traditional advertisements through other mediums – they can inform and entertain simultaneously and with much more detail.
It’s tough to develop a single image that can draw a laugh and pique a target consumer’s interest. It’s a lot easier to do both with a high-quality video ad crafted by content experts like VisCap Media.
Video ads can range from as short as 10 seconds long up to 2 minutes or more. All that time and space gives you the opportunity to:
Creative Performance video ads have a big advantage over traditional advertisements through other mediums – they can inform and entertain simultaneously and with much more detail.
It’s tough to develop a single image that can draw a laugh and pique a target consumer’s interest. It’s a lot easier to do both with a high-quality video ad crafted by content experts like VisCap Media.
Video ads can range from as short as 10 seconds long up to 2 minutes or more. All that time and space gives you the opportunity to:
Introduce a pain point
Introduce your solution
Make your brand stick in the mind of your target consumers
With the video marketing expertise of VisCap Media, your video ads will be converting, compelling, and connecting to your target audience much more than before. Each advertising dollar you spend will go further and lead to more profits.
SEO or search engine optimization is key for any brand looking to maximize awareness and reach across the web. Video ads can make your SEO even better. That’s because search engines love video content.
Big search engine companies like Google put a priority on any high-quality video content. So what does this mean for you?
Place video ads on social media platforms or your own website, and your brand will be easier to find by your target audience. Post videos on blogs, embed them on social media posts, and more for maximum results.
Don’t know how to do this? Good news for you – VisCap Media can show you the ropes, so your video ads reach as many people as possible.
Google is also indexing Instagram and TikTok videos. This means that the videos that are being made on these platforms will start coming up on Google. It's even better if these videos are embedded on a website or article for maximum effectiveness.
There's also a LOT less competition when it comes to video search compared to image or text on search engines. Getting effective videos made with SEO in mind is the PERFECT way of skyrocketing your website to the front page... because anything else is essentially the Dark Web.
Above all else, video ads are worthwhile because of one big thing: they connect more readily to your customers or clients than any other type of advertisement, full-stop.
That’s partially because you can tell compelling, complete stories with video ads in a way you can’t with other types of marketing vectors. But it’s also because crafting creative performance video ads with a human-first, personable approach makes your marketing campaigns more likely to seem genuine and connect with your people.
Every brand needs this, especially since consumers are more ad-savvy and aware of marketing tactics than ever before. But, more importantly, consumers want brands that they can trust and connect with, not companies where they can spend money once and then skip out.
If you want to forge long-lasting connections with your customers, you'll lean into the advertising hard. With VisCap Media at your side, the transition will be more than worth it.
VisCap Media has the best of the best in marketing specialists. We aren’t your everyday advertisers – we create compelling video content that works every time, as each of our members has a background in marketing or video content creation. The results speak for themselves.
To date, we’ve helped multiple six or seven-figure brands boost their marketing campaign results far beyond their initial expectations. We don’t just create video ads for brands’ websites; we also make excellent ads for social media platforms and general marketing needs.
We can work with your brand’s in-house marketing team to supercharge their efforts and integrate your own approach with our expertise.
At VisCap Media, we:
Absorbing your team’s knowledge of your brand and customer & combining it with daily updates and communication channels we become a single unit operating together. PS. We Love slack…
With your team’s knowledge, extensive research and being tapped into video advertising. Your team creates irresistible angles, engaging visual, and conversion centered creatives.
Two words… Direct Response. All your copy is written with a single purpose of turning more clicks into conversion effortlessly.
Using your data, we approach new video advertising content creation with optimized creative performance to rapidly scale and outperform your competition.
Giving your video advertising compelling visuals that resonates with your audience.
(Yes! Review, revise, and approval all happen before shooting)
With thousands of options available, you’re provided ONLY the very best to ensure next-level results!
Providing you with ONLY the very best talent options to pick from!
Quickly your editing team combines every piece of your team’s efforts into Scroll-Stopping, aesthetically pleasing & engaging creative performance video advertising.
Once internal revisions and high standards are met, using efficient collaboration tools, we work together on final revisions prior to launch!
Numbers don’t lie… Working closely with media buyers we identify which triggers and elements are leading to positive success!
Now! Lights, cameras, and capturing creative content!
Your designated production team captures 100s of creative clips. (We like to overshoot)
Imagine waking up every morning to 1000s more profitable sales… Can you think of anything better?
Neither can we!
Leave the one hit wonders to Bieber fanboy agencies.
We’re in it for the long haul, relentless commitment to the success of your brand!
A proven structure that produces your result generating content quickly! Your high-performance creatives, making conversions in 4 weeks!
With all the benefits that video marketing can bring to your brand, the only question is this: why wait to get started? There’s no reason not to contact VisCap Media today. Just hit one of the chat buttons on this page, and we’ll get started discussing what we can do for your business.
The future lies ahead!
