TikTok Domination Styles & Elements.

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Style Guide

No Talking Demo

A short demo that shows you how to use the product while highlighting the main USP. Relies heavily on catchy/upbeat music, and needs to wow the viewer in some way. Can use text to speech with hook copy to get a more powerful attention-grabbing video. Text to speech can also be used to describe the steps for using the product or present more selling points during the demo, as long as it isn’t overdone (Copy too sales-y, too many captions, etc.)

HOW I DO THIS

A demo that shows how the person uses the product. It shows the product’s features and USPs, providing viewers with an incentive to buy the product. The main focus is demonstrating how the product’s used, walking viewers through the process. Use a quick trending transition to show the product and its end result. You
can end with on-screen copy along with the product name/CTA. There’s no talking involved.

WATCH THIS

This style is like a before/after TikTok. The on-screen copy says, “watch this…”, and then uses a quick trending transition to show the product and its end result. Speaking lines are not usually added in this style of video. You can end the video with an on-screen copy with the product name and code, though.

3 REASONS

List three reasons why your viewer should get this product. You can point to each reason as it pops up on the screen or demonstrates each reason. The copy can either be on screen or done as a voiceover. The music must fit the product you’re selling. You can end with an on-screen copy with the product name and code.

SHOPPING HAUL

The talking demo is where the actor talks while using the product, talks about the product, or how to use it. Voice over or talking to the camera directly can be used. On-screen copy can also be used for the video along with Text-To-Speech. End with what they love about the product and that they love the product results. End with an on-screen copy with the product name and code if there is a copy available. Use music for this style that doesn’t overwhelm talking
about the product.

TALKING DEMO

The talking demo is where the actor talks while using the product, talks about the product, or how to use it. Voice over or talking to the camera directly can be used. On-screen copy can also be used for the video along with Text-To-Speech. End with what they love about the product and that they love the product results. End with an on-screen copy with the product name and code if there is a copy available. Use music for this style that doesn’t overwhelm talking
about the product.

MY ROUTINE

This style goes through the daily routine of the person. The person is speaking using the product. The process is sped up, showing the daily routine in its entirety. There’s usually no talking involved in this style. Text-To-Speech, talking directly to the camera, or Voice Over as well. You can add the corresponding music to the video as well.

STAGED SKIT

This is a skit involving that can involve multiple people. There can be talking, on-screen copy, or both. The skit should highlight a problem and then use the product as a solution. It can also just highlight the product features and
benefits.

EDUCATIONAL VOICEOVER

For educational voiceovers, the product’s demoed to show how to maintain or use it. It’s meant to be short and simple, going over how you can take care of the product to make it last longer or show how to use the product. It’s also meant to be shot from a POV perspective. Do not use any on-screen text, you can use music as long as it doesn’t
overpower the Voice Over. Only use voiceovers for this style.

LIFE HACKS

This style shows a life hack through using the product. That’s done by trying or showing the audience how to do the hack. Music can be used as long as it doesn’t overpower the video. Generally, the shot style is face-to-camera. Use little to no on-screen copy unless Text-To-Speech is being used. Can also talk directly to the camera or Voice Over.

PRODUCT TIPS

This style shows a life hack through using the product. That’s done by trying or showing the audience how to do the hack. Music can be used as long as it doesn’t overpower the video. Generally, the shot style is face-to-camera. Use little to no on-screen copy unless Text-To-Speech is being used. Can also talk directly to the camera or Voice Over.

BRANDED/SPONSORED HASHTAG CHALLENGES

Here, you’re using a hashtag referencing a specific TikTok challenge and what your product is. The challenge can involve using
the product or filter in the example, sound, or dance. Generally, there is no talking or voiceovers in this style. Sponsored videos will usually involve using the product and talking about why they love it.

CUSTOMER DEMO

For this style, the customer is using the product and showing the results. They state what they like about the product, along with what the product does, and any unique features and selling points. This is shot from a POV or face to camera perspective. You can use a Voice Over, Text-To-Speech, on-screen copy, or talk directly to the camera. The music must fit the
corresponding TikTok made.

DEBUNKING/TESTING
COMMENTS

With debunking and testing comments, you’re responding to a comment that involves testing the product or challenges what the product can do. You’re demonstrating that the product can solve the problem it was purchased for and puts any worries to rest. Can be shot from a POV, or face to cam
depending on the product. Can use on-screen copy if needed.

HIGH PRODUCTION VALUE

Probably better for TikTok content for company pages rather than individual TikTokers. They’re similar to micros in length and production value. They have cool beauty shots and transitions showcasing the product.

LIVE STREAMS

With this, you’re showing off the product while going live. The styles can vary while doing this, whether you’re doing an unboxing, a shopping haul, “getting ready with me”, or simply answering questions.

TikTok Live copy

DIY/SCIENCE EXPERIMENTS

With debunking and testing comments, you’re responding to a comment that involves testing the product or challenges what the product can do. You’re demonstrating that the product can solve the problem it was purchased for and puts any worries to rest. Can be shot from a POV, or face to cam
depending on the product. Can use on-screen copy if needed.

LIP SYNC/CONVERSATION

Lip Syncs and conversations are like a sketch. You use the applicable sound to reference the product feature, wanting to buy the product or the problems they had without the product. Therefore, highlighting the problems and solutions involving the product and without it are key. With conversations, you have two people (really one person) talking to each other. Use the applicable TikTok sound to make the TikToker convince themselves to buy the product. Do the same thing for where the TikToker can talk to themselves about the product. This style is meant to be made like a sketch and does not need a
second-person.

SATISFYING VISUALS/
ASMR

Here, we focus on satisfying sounds
and aesthetically pleasing visuals to sell the product. That includes crunching and eating, tapping on the products, whispering, and pouring liquids. They can also be paired with beauty shots and trending music. (no music more ASMR) Be sure the transitions are eye-catching and fit the video.

DUETS

As the name implies, you use two people
for this script. You start with a green
screen of the product with someone in
front of the camera recommending it
or saying something positive about the
product. Then, the shot will cut to the 2nd
person agreeing with the 1st person and
expanding on their positive experience
with the product. They’ll also highlight the
end result they got from the product. This
style is much more powerful if it includes
social proof (I know you’ve already heard
about this, everyone’s been talking about
this/using this, etc.).

Elements

HOOKS

Hooks on Tiktok are generally different from other traditional social media ads. Because of the short length, it’s generally best to get the main point of your video across in the first 5 seconds. Some styles may not need a hook, and it can be best to just get into the video right away.

Examples:
Side Sleepers are obsessed with
these headphones!

3 Ways to Style your Chains

PROBLEM/NEGATIVE

Negative shots and problems are bad things the customer experiences before trying your product. A couple of good ways to present these are in before and afters and with the green screen filter

PRODUCT INTRO

(THE SOLUTION)

This is the name drop and introduction
of your product that should be in every
video. Generally, it’s better to include this
element as early into the video as possible.

DEMO

A demonstration of the product in action, whether it’s using it for its intended purpose, wearing/modeling it, or testing it out in a unique or interesting manner.

CTAS

CTAs are calls to action, encouraging viewers to go and buy your product. These should almost always come at the end of your video, and for Tiktok these should either be text captions or spoken (Spoken CTAs are more effective on Tiktok).

Examples:
This product has done wonders
for my skin, if you’re looking for
clear, healthy skin you need to
give this a try!

BEAUTY SHOTS

Aesthetically pleasing, cool shots of your product in action or on a nice display. With transitions, these can sometimes be used as an entire video. Very effective for more branded, sleek products.

FEATURES

Features and selling points of your product are presented in an interesting way, through an interesting visual, voiceover explanation, or both. A powerful way to present this through voiceover is to use the first-person perspective, having the speaker talk about their personal experience with the product.

Examples:
“My favorite thing about this product is _____”

BENEFITS

Often confused with features, benefits are the feeling/positive end result that the consumer gets from using the product. Think of it as: The product has this feature, so you get this benefit from it.

Examples:
“My favorite thing about this product is (feature), so I get (benefit)”

TESTIMONIAL

A clip portraying a customer who has used the product recommending it to
the audience. This is an effective way to include an element of social proof in your ad while covering features and benefits. On Tiktok, these are very common and effective with filters (green screen) and as voiceovers.

WHY SHOULD YOU ADVERTISE ON TIKTOK?

TikTok is the fastest growing social media platform today with more people adopting the app every day. It’s been the #1 app in the marketplace and has passed Facebook on the total number of downloads.

Because of the design of TikTok, it requires the viewer to actively watch the videos and swipe every few seconds to minutes to watch another video. This creates higher watch time and engagement for your video ads that appear at the top or middle of their feed.

The design of TikTok Ads Manager makes repurposing native video content for video ads and doing A/B testing for TikTok marketing super easy!

TikTok’s algorithm is sooo good and the TikTok Ads targeting can get hyper-accurate allowing you to target the right audience, in the right place, at the right time!

CONTACT US TODAY!

HIGH

CONVERTING TIKTOK VIDEO ADS

TikTok video advertising built on direct response marketing, design, and branded content that optimizes creative performance for your TikTok marketing campaigns. Combining a deep understanding of your target customer and brand positioning with in-your-face engaging content. Perfect for grabbing attention, building trust, aggravating problems, and positioning your brand as the best solution.

We follow TikTok ads specs and best practices to bring content that looks as native and organic as possible on the TikTok platform to increase watch time, engagement, and conversions!

We’ve included some TikTok ads examples to give you a better idea of VisCap Media’s capabilities on delivering the best creative performance possible for your brand!



Fast Growth On A Small Budget

Don’t have a giant-sized budget for your marketing campaign? No problem! Through TikTok  marketing experts like VisCap, you’ll enjoy fast growth on a comparatively small marketing budget.

What does that mean for the long-term? It means you have more marketing dollars to spend on more TikTok ads. This drives more conversions and engagement with your target audience. That means more profitability: a greater Return on Ad Spend.

When it comes to ROAS, social media marketing is a no-brainer!

%
Partner Retention Rate
%
of Business Built on Referrals
%
AVG ROAS Increase
%
AVG CPA Decrease
Countries Receiving Ad Delivery
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Maximum Ad Reach

Why is TikTok marketing an important part of inbound marketing?

Because TikTok has over 1 billion users as of 2021 and has been downloaded over 2.6 billion times as of 2020. In other words, marketing on the TikTok platform is a slam dunk in terms of customer reach potential.

If you want to reach the maximum number of people possible, you have to be marketing on TikTok. Create top-tier organic-looking creative performance ads and video content for TikTok. You’ll get higher converts, more traffic, and more profits in record time.

Personal Connections, Emotional Bonds

what is a common issue with TikTok marketing plans from other marketing agencies?

Other marketing agencies generally miss another understated element of TikTok marketing: People use TikTok to connect and forge genuine relationships. That should be the primary goal of any company’s marketing campaign from the very beginning. If you bond with your target consumers, they’ll be loyal customers for years to come.

The best way to do that? TikTok marketing.

Create content that speaks to your target audience and converts on TikTok. You’ll create personal connections with your ideal consumers. But, again, this all ties back to Return on Ad Spend. You want the best bang for your buck when you spend cash on a marketing campaign.

TikTok marketing helps you get those results better than almost anywhere else.

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Success Stories

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Crush The Competition

Any business looking to succeed these days is advertising on TikTok. Sure, that means you’ll face significant competition when you post your first ads on TikTok.

But competition can be a good thing! Competition usually drives high-quality creative effort and shows you where to focus your targeting for the best results.

Even better, dominating on TikTok will help you to crush your competition. This advantage can be key if your organization is in a competitive niche or industry. There isn’t room for two top dogs – become the best company in your niche by making the best organic-looking native TikTok ads for your industry, and you’ll push out any competitors.

Bar graph showing a 2.5x average ROAS increase for new customers.

What We Do For You.

VisCap Media saves you from the hassle, headaches, guesswork, and costly failures of TikTok Marketing. We work as an extension of your in-house team. VisCap Media injects jet fuel into your campaigns with explosive high creative performance conversion-focused content. We help you scorch your competition with next-level visual capital.

How We Do It For You.

A kick-ass team and a can-do attitude! Plus… over $100,000,000 worth of spend, and thousands of tests on our Ads from industry leaders. Oh… and we’re social media marketers…. not just geeks with cameras.

STOP Hiring Camera Geeks… We’re Digital Marketers At Heart.

Using our Visual Capital™ algorithm arbitrage approach, we help brands like yours reach infinte scaling with proven TikTok video ads frameworks that have helped brands just like yours increase their conversion and sales numbers!

We use mobile video advertising commercials that are guaranteed to produce results through creative performance optimization, similar to what Google Ads does with modularized elements.  

What Our Clients Are Saying

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Nick Shackelford

Jason Wong

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Matt Schmitt

HOW DID WE CONQUER TIKTOK MARKETING?

TikTok is absolutely exploding in new users with more and more of the users being between the ages of 18-35. It’s currently in the early majority stage of adoption life cycle.

Companies are running mobile video advertising campaigns and social media marketing with organic-looking TikTok ads.

Here at VisCap Media, we’ve cracked the code on how to optimize performance for TikTok using platform-specific TikTok ads specs. We give the videos an organic feel to increase watch time, relatability, and overall conversions.

We use a special approach that allows to do creative performance optimization to continuously improve on your TikTok video advertising campaign to deliver the best possible ROAS.

We use a system very similar to Google Ads where we use modularized elements that can be pieced together for creative performance optimization.

This allows us to increase performance with every campaign launch to deliver the BEST possible RESULTS for our clients.

We also have a high level of experience with the TikTok platform allowing us to make effective native TikTok content For You!

Contact Us Today!

FAQ’s

FACT – There is such a thing as a stupid question… But… Here are some answers to FAQs to help you smartly make a great decision to grow your business.

How long does it take?

Your content creation process is broken down strategically into a four-week system. From concept to fully tested with data in four weeks or less.

After your first month of content, this process can be shortened into two weeks at scale.

Meaning you test and scale with the highest profitable return and aggressive scale!

Can I just get one video to test it out?

No.

After thousands of social media marketing ads created and millions of dollars spent, RESULTS prove a single video test is not an approach that should be taken for Testing.

Testing requires multiple different pieces of content if you are serious about finding the winners and growing your brand.

What is the process?

Your social media marketing content is created strategically using a four-week system.

Your content is created with a conversion-focused modular approach.

Simple Answer:

1st Week – Pre-Production

2nd Week – Production

3rd Week – Post Production

4th Week – Testing & Data Analysis

From there we double down and produce more of the content that is giving you the most profitable scale and results.

For a more detailed explanation CLICK HERE & LETS CHAT

Who do you work with?

We work with brands like you who are looking for and ready to scale their business to the next level effortlessly.

Our Partners include:

7-10 Figure Ecom Brands

8-9 Figure Amazon Brands

9-10 Figure Agencies

Who is not a good fit?

Working together is more than just a transaction.

For us, it about relationships and results.

If you have one or more of the following, we are likely not the right fit.

  • Looking for a one hit wonder
  • Does not believe in the importance of testing
  • Less than 1M in Annual Rev
  • Unable to commit 2-4 Hours per month.
  • Poor at communication

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