Edutainment With Video Advertising Laptop On Fire
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Edutainment With Video Advertising | VisCap Media

Edutainment with Video Advertising Thumbnail

Edutainment with Video Advertising Thumbnail

 

Edutainment With Video Advertising

How are marketers capturing the attention of their target audience and educating them at the same time? They’re using edutainment to better relay the information about their products to consumers in an engaging way that captures their attention.

Throughout this article, we’ll cover what edutainment is, where it originated, how edutainment works in video advertising, and how effective edutainment is in video ads.

Read on to learn more about edutainment with video advertising and add more useful knowledge to your marketing tool belt! You’ll also gain some insights that you can add to your overall marketing strategy as well!

 

Key Takeaways

  1. Edutainment is a mix of education and entertainment
  2. Edutainment video ads work by informing the target audience about the problem, solution, and your product.
  3. Edutainment can be used all throughout the customer journey.
  4. Edutainment marketing is highly effective in both the short and long term.
  5. Partnering with a creative advertising agency to do edutaining video advertising is the best option.

 

What Is Edutainment And Where Did It Originate?

So, edutainment is a combination of the words education and entertainment. It’s the most common iteration of infomercial or infotainment and has been very popular in video advertising for quite some time now.

Even if we look back to the time before online video advertising when TV was widely consumed, we had Billy Mays, the Flex Seal commercials, or full 30-minute episodes of jewelry sales.

The word edutainment comes from Bob Heyman for the National Geographic Society in 1973 while producing documentaries; however, some sources have claimed it goes as far back as 1954 with Walt Disney describing educational short films for children.

Edutainment has only evolved in the past few years into something that is more native to the social media platforms they’re on, and to resonate with the changing target audiences they’re now shown to through video advertising.

As marketers, we must figure out how to educate consumers about our products without boring them to death. We use education in marketing because more educated consumers lead to more conversions and more happy customers.

After purchase, they’re less likely to return items or experience buyer’s remorse. This is because more consumers are going through the purchase knowing full well about the product.

 

@viscapmedia

Edutainment in Marketing! #edutainment #marketingstrategytips #smm #contentmarketingstrategy #videoadvertising #digitalmarketingtips #viscapmedia

♬ Neon Bass – Tangelene Bolton

 

How Does Edutainment Video Ads Work?

Using edutainment will limit the amount of other research that potential customers have to do before purchase, and is a great way of plugging your product as the solution to their problems at the same time.

It’s knocking out two birds with one stone! On top of all of this, using edutaining video advertising shows that your brand is an expert in the field and knows their products, customers, and industry!

The 5 best video advertising styles to do edutainment with include:

  1. UGC (User Generated Content) Testimonials
  2. Three Reasons Why
  3. Viral Relaters
  4. Micro Ads
  5. Product Demos

Top 5 Best Edutainment Video Types

Top 5 Best Edutainment Video Types

 

Edutainment Throughout The Customer Journey

Edutainment is a wonderful tool that can be used throughout the customer journey. Let’s walk through each step and see how and why it’s useful at each stage in the journey.

 

Edutainment Research Customer Journey

Edutainment Research Customer Journey

 

Edutainment In The Awareness Stage

Using edutainment in the awareness stage is a great way of informing potential customers that aren’t even aware they have a problem, or that there’s a solution out there that they do indeed may have a problem.

This can address an inconvenience they experience in their life that you know your product is the solution to. The best way of conveying this information is to educate them through engaging video advertising, whether it be short or long-form.

 

Edutainment In The Consideration Stage

Edutainment in the consideration stage is really important to getting the conversion as this is the stage that customers are aware of their problem and they’re doing online research to find the best solution.

By using edutainment at this stage, potential customers are learning more about the problem, solution, AND your product!

When your potential customer feels they can trust your brand, trust the information you’re providing, and trust your product, they’re almost guaranteed to convert!

The best form of edutainment at this stage in the journey is again, using short and long-form video advertising. Using short-form video advertising across different channels will increase the chances of your potential customers running into your information.

Some options for short-form video advertising include Google Video Ads (YouTube) and social media video advertising. Extra points if there are user-generated video testimonials that potential customers can easily find as this will also increase the level of trust your target audience has with your brand.

An option for long-form video advertising is to use livestreams with a PowerPoint to provide as much information about a topic as possible and steer the target audience to close at the end. This is a better option for bigger ticket options that require more consideration before purchase.

If your target audience is still not likely to convert after the video advertising, a link to learn more information in a landing page works really well!

 

Edutainment Research Landing Page

Edutainment Research Landing Page

 

Edutainment In The Convert Stage

So, now that our target audience is aware of their issue and has been researching solutions, it’s time to finally convert them and close the sale!

This is best done with a call to action. It’s usually at the end of the livestream in the form of a submittable form, or in the form of a direct link to checkout with the shorter form video advertising.

It’s best to make sure that all your bases have been covered in the previous two stages to get the highest possible success rate.

 

Edutainment In The Loyalty Stage

Some people get unsure with their purchases after the conversion and may do some extra research to make sure that the solution they picked is the right one.

This is the part where we reassure the customer and teach them a bit more about the product, brand, and problem that they’re facing.

The best way to prevent buyer’s remorse and increase brand loyalty is through user-generated testimonial video advertising, three reasons why videos, and even how-to videos on using the products.

This’ll help customers stay happy as a clam and prevent them from returning your product that they should have full faith in.

 

Edutainment With Video Advertising Laptop On Fire

Edutainment With Video Advertising Laptop On Fire

 

How Effective Is Edutainment In-Video Ads?

Edutainment has been used in everything from children’s education, such as Sesame Street, to public service announcements, such as the Dumb Ways to Die, and has shown to increase motivation, engagement, and improves focus.

In a recent Poof New Sales article, the use of education in marketing leads companies to 3 times more sales at 62% of the cost! They also state that the lead qualities are better.

These statistics make sense when we take into consideration what we talked about above of having more educated customers being more likely to buy, and be happier with their purchase.

To back up these claims even more, a recent study by Conductor showed that educational marketing content made customers 131% more likely to make a purchase.
This is because we are reinforcing our value proposition with knowledge, data, and facts so that consumers better understand what product they’re getting for the cost.

Not only are edutainment marketing consumers more likely to convert, but Conductor also has data to support that there’s long-term benefits of using educational marketing to increase the overall trust and affinity for a brand by about 8%-9%!

Even if the conversion doesn’t happen in the short term, the potential customers are more likely to convert later on after seeing more video advertising.

Seeing the long-term benefits of edutaining marketing video advertising is not surprising as we’ve established that we are experts in our field and know what we’re talking about as we inform the target audience.

 

Edutainment With Video Advertising Dog Chews UGC

Edutainment With Video Advertising Dog Chews UGC

 

Why You Need A Creative Agency For Your Edutainment Video ads

Creating edutaining video advertising can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video advertising creative agency will be able to do everything from scriptwriting to tracking & reporting with video advertising assets that can be improved and scaled on various different platforms across your marketing mix.

The best video advertising styles to help brands get started with their edutainment include formats like user-generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with edutainment, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

 

Edutainment With Video Advertising Product Promotion

Edutainment With Video Advertising Product Promotion

 

Summary

To make a long story short, Edutainment is a mix of education and entertainment. It was named in 1973 by Bob Heyman.

Edutainment video ads work by informing the target audience about the problem, solution, and your product. This increases conversion, trust, and affinity for your product.

Edutainment can be used all throughout the customer journey, and can all be done in the same video ad by high-quality creative ad agencies.

Edutainment marketing is highly effective in both the short and long term. It increases the conversion rate by 131%. Edutainment also increases trust and affinity for a brand by 8%-9% in the long run.

Partnering with a creative advertising agency to do edutaining video advertising is the best option. When you’re ready to start, contact us at VisCap Media to start your video advertising campaign!

 

Sources:
Why You Should Create Content That Educates And Entertains | Marketing Profs
That’s Edutainment | The Marketing Sage
Edutainment | Leverage Edu
Educational Entertainment | Wikipedia
Dumb Ways To Die | PSA Melbourne Trains
Home | Sesame Street
Education Based Marketing | Poof New Sales
Winning Customers Educational Content | Conductor

Articles, Marketing Guide

AI In Marketing & Video Ads | VisCap Media

AI in Marketing and Video Ads

AI in Marketing and Video Ads

 

AI In Marketing & Video Ads

Using AI, or artificial intelligence, in marketing is becoming more and more common every day. Companies like Google and TikTok are taking advantage of the new technologies readily available, and more companies should be following suit to get the most with their advertising spend. It’s amazing to see what modern technology can do, and if digital marketers are not keeping up with the most modern trends and technologies then they risk being left behind.

Through this article, we’ll be talking about what AI in marketing is, how marketers can use AI in marketing, and how AI can be used in the creation of video ads.

 

 

 

Key Takeaways

  1. AI in marketing is getting more important by the day.
  2. Big Tech and ad agencies all use AI in marketing.
  3. There are a million and one things agencies can use AI in marketing for.
  4. Creating and optimizing video ads using AI is the best practice.
  5. Contact a creative ad agency when you’re ready to launch video ads.

5 Key Takeaways for AI In Marketing And Video Ads

5 Key Takeaways for AI In Marketing And Video Ads

 

What Is AI In Marketing?

IBM defines artificial intelligence as “something that leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind” and this definition is a great place to start when talking about AI in marketing.

AI in marketing is about automating tasks that can be repetitive and boring with robots or computers that can do the tasks more efficiently than any person ever could. This allows marketers to get back to higher-level tasks as a lot of the lower-level actions are being automated.

AI in marketing also makes collecting useful information and getting key insights with the collected Big Data a lot quicker and more accurate. This allows for marketers to hyper-target potential customers, then reach the target audience at the right place at the right time. This makes every dollar of ad spend go even further as it’s being used in the best way possible.

 

The best use cases for AI in marketing are for times where speed, accuracy, and scalability are really important. Artificial intelligence is really good at doing large repetitive tasks quickly and accurately.

This is why Big Tech companies are using AI in marketing to run all their advertising bidding auctions and optimizations. Companies like Google and TikTok use artificial intelligence to make sure that the highest bidder for the video ads space (even by a penny) is the winner. This is done so frequently every minute that it’s not possible to even think about what a manual process would even look like.

 

AI in Marketing - Google Ads Screenshot

AI in Marketing – Google Ads Screenshot

 

Google and TikTok also have artificial intelligence software that will put together different modular ads from creating multiple variations of the same part.

Google and TikTok use AI in marketing to have advertisers upload a bunch of different variations for each part. The advertisers can upload a bunch of titles, a bunch of descriptions, and a bunch of video ads. Google and TikTok will take all those variations, mix & match the different parts, then test to see which combination works the best.

Advertisers can then go in, swap out the parts that don’t really work, and then have Google re-test the winning combinations with the new parts to get even better results.

AI in Marketing - TikTok Ads Screenshot

AI in Marketing – TikTok Ads Screenshot

 

How Can Marketers Use AI In Marketing?

There are plenty of different ways that marketers can use AI in marketing from the chatbots on websites to creating video ads automation to speed up creation.

Using AI in marketing also allows marketers to use customer data to better understand their target audience and gain powerful insights or predictions from the provided data.

These key insights are then applied to their overall marketing strategy to improve on current marketing results. These insights can also be used to be acted on faster to provide the best reaction time possible to make changes within a campaign. Being able to pivot during a campaign at the drop of a hat is very useful in marketing campaigns to get the best results possible from a marketing campaign.

 

AI in Marketing and Video Ads Analysis & Optimization

AI in Marketing and Video Ads Analysis & Optimization

 

Using key insights collected from AI lets marketers make more custom approaches with each client or customer they deal with. To have the most personalized experience possible. This helps the customer relate to the brand a lot better and become more responsive to points of contact the potential customer has with the brand.

A recent article from Forbes has a top 4 list of uses for AI in marketing. In the article, the top 4 they list include using AI in marketing for customer targeting/personas, campaign monitoring, sales forecasting, and chatbots.

It’s interesting that Forbes mentions the use of customer targeting/personas as well as campaign monitoring since Viscap Media does both of these things for our clients!

Using AI for campaign monitoring is something that we offer our clients to optimize their ad performance with the launch of video ad creatives. This allows us to find out who the winners and losers are in a very short period of time. We can then course correct and scale the winners to bring the best results to our clients.

AI in Marketing and Video Ads Optimizing Daily Tasks

AI in Marketing and Video Ads Optimizing Daily Tasks

 

How Can AI Be Used In The Creation Of Video Ads

Using AI in marketing for tracking & reporting is an awesome tool that allows us to create, test, and optimize video ads performance. We also use AI in the video ads making process. This is done by modularizing the video-making process. We’ll summarize the process here, but you should definitely check out our other article that goes more in depth on the topic Modular Videos in Video Ads.

Using modular videos allows us to create video ads at scale! It’s the best way of getting 100 video ads out of just one. This is done by breaking the video up into different parts. This makes up the video framework where we assemble all the parts together to make a complete video.

Multiple different variations are then made for each part of the video so that the different variations can be swapped out to make completely different videos. Let’s say there are 3 intros, 3 bodies, and 3 endings to keep things simple. These different parts can be rearranged so the first video would be intro 1, body 1, and ending 1. The second video would be intro 1, body 1, and ending 2. This is repeated until we have 27 total videos.

 

AI in Marketing and Video Ads Modular Parts

AI in Marketing and Video Ads Modular Parts

 

Think of this kinda like putting different puzzle pieces together, or building blocks with pieces that can be replaced. The parts can be swapped out with the final product staying the same.

When we launch the video ads on a platform, tracking & reporting are used and we can pivot at the drop of a hat to optimize the creatives for the campaign. New video variations can be created and added at the speed of light!

This has been the best practice since new privacy features started being released that limit tracking and reporting. Using the new format of video ads allows for multiple shots that can be retargeted compared to the old style where if the video ad misses, then the company may need to start from scratch.

How Can AI Be Used In The Creation Of Video Ads: Summary

So, to recap, Viscap Media uses AI in marketing to perform 3 key functions. These functions include:

  1. Customer Targeting
  2. Video Ads Creation
  3. Tracking & Reporting

 

3 Ways Viscap Media Use AI In Marketing and Video Ads

3 Ways Viscap Media Use AI In Marketing and Video Ads

 

@viscapmedia

3 Ways Video Ad Agencies can use AI in marketing #videoads #digitalmarketingtips #marketingtok #marketingstrategy #viscapmedia #smm

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Why To Hire A Creative Video Advertising Agency

The process of creating video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming.

 

It’s even worse if the video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

 

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

AI In Video Marketing BTS

AI In Video Marketing BTS

 

Summary

To make a long story short, AI in marketing is getting more important by the day as more ad agencies and tech firms use more AI to stay competitive. Big Tech and ad agencies all use AI in marketing. This includes everything from daily tasks to optimizing million-dollar marketing campaigns.

There are a million and one things agencies can use AI in marketing for, and if digital marketers don’t keep up with these new technologies they risk being left behind. Creating and optimizing video ads using AI is a best practice. It’s also something we do at VisCap Media.

Using AI in marketing does make things easier, but creating results-driven creative video ads with proven frameworks is still a difficult project. Feel free to reach out if you’re having trouble with your creative content.

 

Sources:
4 Ways to Use AI for Marketing | Forbes
What is Artificial Intelligence | IBM
10 Examples of AI in Marketing | INC.com

innovative marketing in video advertising Being First
Articles, Marketing Guide

Innovative Marketing In Video Advertising | VisCap Media

Innovative Marketing In Video Advertising Thumbnail

Innovative Marketing In Video Advertising Thumbnail

 

 

Innovative Marketing With Video Advertising

Marketing certainly is an interesting space to work in…

The industry is ALWAYS evolving and keeps us marketers on our toes trying to stay ahead of the game and be the first to introduce new theories, processes, and techniques to different situations to get the best results possible.

While consumers become flooded with over 10,000 brands a day, the rise in innovative marketing has grown in importance. It comes from a need to disrupt the status quo and flip it upside down.

Doing disruptive marketing is important as standing out from the crowd (in the right way) will create scroll-stopping viral content that people will want to remember and share!

In this article, we’ll go over what innovative marketing is, how it works in video marketing, and why marketers use innovative marketing in video advertising.

Continue reading to learn more about this topic as if you’re not on the cutting-edge of marketing innovations, it’s nice to at least keep up with everyone else!

 

 

 

Key Takeaways

  1. Innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.
  2. There are 3 main ways of finding innovative marketing strategies.
  3. There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic.
  4. Companies chase innovative marketing strategies to stay competitive and become more successful.
  5. You should be working with an innovative creative agency.

5 Key Takeaways Innovative Marketing in Video Ads

5 Key Takeaways Innovative Marketing in Video Ads

What Is Innovative Marketing?

At least keep up with the rest of us…

OECD defines innovative marketing as “the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.” and I think that this definition sums up our new vocabulary nicely.

We’ll go into more detail and other ways innovative marketing can be used later on.

So, now that we have a definition for innovative marketing, what is it on a more detailed level?

Innovative marketing is REALLY difficult. Imagine trying to refresh old ideas into something new, flipping established theories on their head, or reinventing the entire wheel.

It’s like the invention and research part of the marketing world. It can be really hard sometimes to think up ideas and destinations that others can’t even imagine!

 

innovative marketing in video advertising Lightbulb Art

innovative marketing in video advertising Lightbulb Art

 

How Innovative Marketing In Video Advertising Works

Innovative marketing is a tricky subject, but there are a few strategies we can use to get some valuable insights to make it work.
We’ll talk about three of the main ways marketers and CEOs are hunting for the Great White Whale that is innovative marketing and away from the blood-infested red oceans they’re currently competing with others in.

 

@viscapmedia

3 Ways of Staying Ahead of The Game in Mktg #innovativemarketing #marketingtiktoktips #marketresearchtips #branddifferentiation #marketingstrategy

♬ Road Trip with Ali – Mint Fin

 

 

The three different ways of finding innovative marketing strategies include:

  1. Traditional market research & data analysis
  2. Blue Ocean Strategy
  3. Off-Core Differentiation

 

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

 

Market Research & Data Analysis

The traditional approach to finding new uncharted seas is to do market research and data analysis to find areas that consumers want and can be profitable.

The research part can be done by hiring a market research agency, or by doing it in-house. The prices for market research from a third-party can get pretty ridiculous.

Doing the research in-house is more economical, plus the research can be used for various different things including improving on current offerings and processes.

When looking for innovative marketing strategies, surveying teammates, clients, potential clients, and others working in the same industry can dramatically improve the quality of data collected.

I HIGHLY recommend using digital surveys as this’ll make importing the answers A LOT easier and more accurate. You can use tools like Qualtrics or SurveyMonkey to get your answers and save them all in one place.

After the data is collected, it gets imported into a database for analysis. I am genuinely sorry if you used paper surveys, and I feel for you… Totally been there!

Anyways, the industry standard for market research data analysis is SPSS but other tools like Microsoft Access can get the job done.

Now that the data is imported, it’s time to look for insights for your new innovative marketing strategies!

Look for similar answers between the surveys and find some trends that really stick out to you. Use these insights to formulate an innovative marketing strategy with some web searches to make some S.M.A.R.T. Goals.

 

innovative marketing in video advertising Smart Goals

innovative marketing in video advertising Smart Goals

 

Remember, as we spoke about in the Organic Marketing TikTok Strategy Guide, that S.M.A.R.T. Goals is an acronym for Specific, Measurable, Achievable, Relevant, and Timely.

Blue Ocean Strategy

 

innovative marketing in video advertising lifestyle image blue ocean

innovative marketing in video advertising lifestyle image blue ocean

 

The next approach we’ll be talking about to finding more innovative marketing strategies is to use the tried and true Blue Ocean Strategy.

Blue Ocean Strategy is defined as “the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.”

The definition above is directly off the blueoceanstrategy.com website and is definitely an interesting resource I encourage you to look into.

Blue Ocean Strategy puts an emphasis on differentiation at the strategy and business model level instead of the offerings. This creates breathing room for the brand while others attempt to imitate their new innovative marketing strategies.

It isn’t a permanent solution and has some limitations as far as its usefulness.

The main points Blue Ocean Strategy makes are to create uncontested market space, make the competition irrelevant, create and capture new demands, break the value-cost trade-off, and align the entire firm’s activities in the pursuit of differentiation and low cost.

This strategy is useful if your company is better at pivoting and repositioning as it requires a total change in strategy and business model whereas the more traditional approach is on a more superficial level.

 

Off Core Differentiation

 

innovative marketing in video advertising lifestyle image different fishes

innovative marketing in video advertising lifestyle image different fishes

 

The Off Core Differentiation Strategy seems like a critique of the Blue Ocean Strategy and attempts to solve the limitations that Blue Ocean Strategy has to offer.

The two types of off core differentiation are imported benefits and peculiar particularity. These two types of off-core differentiation are less likely to be copied by competitors as they’re either super ballsy, weird or totally unique.

The point of off core differentiation is to change something within the business model that ISN’T the core benefits.

Core benefits are offerings that consumers expect in an offering. An example would be having calls to action in video ads that convert when every client and every competitor expect that to be an element within the offering.

Having off core benefits can be a bit tricky and finding ones that’ll work that competitors won’t be able to copy is even harder.

The first point of off core differentiation with imported benefits is to find some offerings that others not in your industry are offering, and add them to your list of offerings.

This could be implementing some advertising techniques that are unique to print and bring them into a video advertising light that no one has ever tried before as an example.

The second point of off core differentiation is with peculiar particularity. This is all about finding a unique style that is not traditional to your category. This could be anything from shooting online video ads with traditional film to adding a specific style to the videography to create a unique style.

An example of this would be Quinten Tarentino inventing his own film category, and now any film that copies him STILL relates back to him in one way or another.

 

Why Marketers Use Innovative Marketing In Video Advertising

 

innovative marketing in video advertising lifestyle image strategy planning

innovative marketing in video advertising lifestyle image strategy planning

 

Finding innovative marketing strategies in video advertising is difficult, but when done correctly can lead to MASSIVE returns on investment.

We’re also projected to have MASSIVE, absolutely MASSIVE blue oceans available after the pandemic as businesses close, customer behavior changes, new technology becomes available, and voids become more noticeable.

A recent Forbes article states that “the transformation will happen to long-standing markets, competition, regulation, consumer preferences, behaviors, industries, business models, value propositions, and competitive advantages.” This all sounds like an awesome opportunity to current marketers and CEOs that want to expand on their business and venture into uncharted territories.

The fact of the matter is that a lot of the conventional systems that were in place pre-pandemic have been proven to be less effective than we thought.

With the leveling of the playing field and new rules/regulations potentially being introduced, marketers and CEOs are looking for new ways to dominate the new battlefield of business.
In the book “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout, the FIRST two laws listed in the book are The Law of Leadership and The Law of Category. Both of these laws state that if you’re not first, you’re last. If you’re not first, invent a category to be first in.

The two laws explain that first in class and best dressed are the winning ingredients to being top of mind, tip of tongue.

 

innovative marketing in video advertising Being First

innovative marketing in video advertising Being First

 

Why You Need An Innovative Video Marketing Agency

Not only keeping up with modern video advertising trends is difficult, but to be on the cutting edge of innovative marketing with video advertising is a totally different beast in and of itself!

The truth is that you WANT to work with the latest and greatest when it comes to partnering with other firms for business, so why not take the same approach with your video advertising videos?

Here at Viscap Media, we are constantly innovating new frameworks, techniques, and offerings to best service our clients to deliver the best results possible. We’re more than geeks with cameras, we’re marketers at heart.

We put in innovative marketing theory and video ad techniques to deliver the best possible video ads for our clients.

We also love staying ahead of the herd and paving the way forward for video marketing everywhere.

Want to see what innovative video ads can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating innovative video ads content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

 

Summary

To make a long story short, innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.

There are 3 main ways of finding innovative marketing strategies. These include the traditional research & analysis, Blue Ocean Strategy, and off-core differentiation strategy.

There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic as traditional processes in place have shown to be ineffective and need to adapt with the changes within the world today.

Companies chase innovative marketing strategies to stay competitive and become more successful. They create new offerings and business models to stand out from the crowd and offer clients better products or services.

You should be working with a creative agency that pursues innovative marketing. Using older techniques for video advertising in a modern space will make the video ads less competitive and effective to your target audiences. Working with a creative ad agency that keeps up with the time and is constantly innovating will provide the best deliverables and results for your brand.

 

Sources:
Limitations Of Blue Ocean Strategies | 1 Blue Ocean Strategy
There Will Be Blue Oceans Everywhere Post Pandemic | Forbes
What Is Blue Ocean Strategy | Blue Ocean Strategy
Surprising Secret Successful Differentiation | Fast Company
Marketing Innovation Definition | OECD

Social Media Echo Chambers Javy Coffee UGC Community Building
Articles, Marketing Guide, News

Social Media Echo Chambers In Marketing | VisCap Media

Social Media Echo Chambers in Marketing Thumbnail

Social Media Echo Chambers in Marketing Thumbnail

 

 

Social Media Echo Chambers

Social media has become an integral part of our lives and has been for quite a while now. According to an article by Oberlo, there are 3.78 billion active social media users which equates to 48% of the population! On top of the total number of users, the average time spent on these social media apps is 2.5 hours a day!

Not only are social media apps gaining more popularity, but the average amount of time these users are spending on social media platforms is ALSO increasing!

This week we’ll be talking about social media echo chambers, as well as echo chambers in marketing. We’ll be taking an apolitical look at the effects of social media echo chambers and how marketers may get stuck in their own echo chambers.

Some questions we’ll be answering throughout this article include what is an echo chamber? How are marketers getting stuck in their own echo chambers? How can echo chambers be used/avoided in marketing?

To learn more about these topics and to find the answer to these problems, read on and join me on an adventure for more knowledge!

 

 

Key Takeaways

  1. Social media echo chambers are great at evoking certain emotions from their users.
  2. Some marketers may need to take a step back and make sure they’re not stuck in their own bubbles.
  3. Social media echo chambers can be used to build brand communities.
  4. Brand communities can be used for brand loyalty and brand advocates.
  5. When you need help with UGC viral videos, you can turn to VisCap Media for help.

5 Key Takeaways Social Media Echo Chambers Article

5 Key Takeaways Social Media Echo Chambers Article

 

What Is An Echo Chamber?

Cambridge University defines an echo chamber as: “a situation in which people only hear opinions of one type, or opinions that are similar to their own” and within a social media context, these different types of social media apps are encouraging these echo chambers to increase engagement on their platforms.

These different types of social media platforms are using social media echo chambers to either positively or negatively reinforce what the user believes in to increase the amount of time on their social media app.

They can positively reinforce certain beliefs to make the user feel more and more welcome (think Facebook), and can negatively reinforce certain beliefs to create rage bait and conflict on the app (think Twitter) once they leave their comfy bubble.

Since these social media users have been positively reinforced so much by their own bubbles created with the social media platform algorithms, they’ll double-down when speaking with someone that holds conflicting beliefs.

Both directions have the same end goal: to make users spend as much time as possible on their apps. These users become addicted to the different emotions that the different types of social media platforms have to offer.

The most surprising part of all of this is their strategies ACTUALLY WORK! Feeding positive/negative reinforcement to increase social media usage has become its own drug where users keep running back to the source.

 

How Are Marketers Getting Stuck In Their Own Echo Chambers?

 

Marketers In Their Own Echo Chamber

Marketers In Their Own Echo Chamber

 

Marketers have recently fallen into a very interesting trap where they want to use jargon and vocabulary that appeals to other marketers, even when their target audience for the message isn’t marketers.

This has caused some serious issues as to how effective they are at doing their jobs, and how they can break this cycle to get back on track hitting the target audiences they’re aiming for.

On top of social media echo chambers being used to target customers, they’re also being used as brand noise. They’re messages by the brand, for the brand, and about the brand across all the different types of social media platforms.

Brands are using their own channels, their teammate’s channels, and their partner’s channels to get the word out and promote their products and services. The only issue is that it may create its own feedback loop and echo chamber that can’t be recognized by the people sitting in it.

It may take a third-party or outside visitor to finally recognize what’s going on with their channels and recognize why potential customers are not being very receptive to the message.
Another issue that marketers are running into is reinforcing their theories and processes that they already currently have without wanting to explore new ways of doing things.

To avoid these pitfalls, marketers can be proactive and get ahead of the game. Sometimes the best way forward is to take a step back and really assess all of the marketing tactics and the overall strategy that’s being used.

 

Marketer Echo Chamber Rethinking Strategy

Marketer Echo Chamber Rethinking Strategy

 

How Can Echo Chambers Be Used In Marketing?

Social media echo chambers aren’t all bad. There are good ways of using social media echo chambers to help build brands and communities. Think of the Harley Davidson community that exists online.

The HOG, or Harley Owners Group, is in a sense a community moderated by Harley Davison for their customers. It requires that members own a Harley and submit the VIN number during registration.

These communities are in essence a social media echo chamber that reinforces brand preference and brand loyalty for Harley Davidson. They share awesome ride videos, different Harley mods, and much much more with each other through this app to stay connected.

Harley owners can even arrange meet-ups with local owners for scenic rides through Death Valley or the countryside. All of this through Harley Davidson’s approved community message boards.

 

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

 

Although Harley is doing an incredible job with their community creation and management, video is one of the keys to building great communities!

 

Using Videos In Social Media Echo Chambers

While content is king in the space, video is queen and to put the two in the same room is something even greater than the sum of their parts. With video expected to drive over 82% of online sales by 2022 and accounts for over 33% of online activity, there’s a way to combine the two to get even BETTER results.

The fact of the matter is that paid video ads that LOOK like paid video ads are becoming less and less effective by the day. Something that doesn’t look organic and real is less likely to make an effect on the target audience. By making paid videos LOOK organic with a chance to go viral, potential customers are more likely to tune in and hear the video out.

By creating these paid videos to help jump-start their social media echo chamber, brands have the power to shape how their brand is perceived and control the narrative around their brand.

Being able to use the emotional pulls of the social media platform algorithms with your own brand’s emotional messages will help the brand create followers who are more emotionally invested in the brands than in the products. These emotional messages can be an origin story, community outreach, or another message that has pathos behind it.

As more and more user-generated content becomes published by the brand and they gain more followers, they will be able to start building a social media echo chamber around their brand with loyal followers.

 

Social Media Echo Chambers Javy Coffee UGC Community Building

Social Media Echo Chambers Javy Coffee UGC Community Building

 

The power of brand loyalty should not be underestimated as retaining customers is cheaper than getting new ones. To nurture these online communities to remain top of mind, tip of tongue will reduce your overall cost per conversion and help create more brand advocates that will use word of mouth to give you FREE advertising introducing more people to your community.

The free advertising will start flowing as more and more followers climb farther and farther up the loyalty ladder until they finally reach the top. The idea is to help the apostle-level brand advocates as much as possible within these communities.

These advocates will also be the best bet at combating the defectors and brand terrorists that are spreading negative word of mouth about the brand, products, or services.

According to Nielsen, 92% of consumers trust their friends over paid advertising. This is why having organic-looking viral UGC content and an army of brand advocates to promote your brand on your behalf is so important to a modern-day marketing strategy.

Including influencer and micro-influencer video ads into the mix will also improve your chances of having your marketing message hitting home with your target audience.

 

Social Media Echo Chambers Community Building PowerPod UGC

Social Media Echo Chambers Community Building PowerPod UGC

 

Which Social Media Platforms Are Best For Communities?

Choosing which social media platforms to start building communities on can be a tricky decision. Most companies will make content for about three social media platforms, so which ones should they choose?

Based on data collected from Search Engine Journal, here’s a list of the top 5 social media platforms you should be using to help build your social media echo chamber communities.

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. TikTok

 

Top 5 Best Social Media Apps For Community Building

Top 5 Best Social Media Apps For Community Building

 

These platforms will help you create communities that will advocate for your brand and spread the good word to their families, to their friends, and all across the internet.

Why You Need A Social Media Video Advertising Agency

Creating organic-looking viral UGC content is not as easy as some may think. There’s a lot of pre-production roadmapping and processes in place with proven frameworks to make these videos successful. When creating communities with these videos, it may be better to take a step back and let the professionals handle the video content side of things.

The creative video advertising agency will outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish & track the content for the best results. The process is a lot of work and is also very time-consuming.

 

The video-making process gets even worse if the UGC viral videos are being made by less experienced individuals as there’s quite a bit of a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

 

Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social Media Echo Chambers Community Building UGC Viral Video BTS

Social Media Echo Chambers Community Building UGC Viral Video BTS

Summary

To make a long story short, social media echo chambers are great at evoking certain emotions from their users. These strong emotions can be used by brands to help create a stronger brand preference.

Some marketers are getting stuck inside their own bubbles and may need another perspective to really get how to change for the better.

Social media echo chambers can be used to build brand communities. These social media echo chambers are how brands will be able to build up a better following.

These brand communities are also used for brand loyalty and creating brand advocates as more and more of the brand followers climb the loyalty ladder.

When you need help with UGC viral videos, you can turn to VisCap Media for help. We are highly experienced in the field with proven frameworks and videos that produce results.

 

Sources:
Social Media + Society | Sage Journals
Marketing Echo Chambers | The Marketing Sage
Social Media Marketing Statistics | Oberlo
Echo Chamber | Cambridge Dictionary
HOG | Harley Davidson
Recommendations From Friends | Nielsen
Word Of Mouth Marketing | BigCommerce
Biggest Social Media Sites | Search Engine Journal

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

iOS 14 Tips Blog iPhone
Articles, Marketing Guide, Technology

Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

Guide To Organic TikTok Marketing Strategy Blog Thumbnail
Articles, Marketing Guide, TikTok, Tips, Video

Organic Marketing TikTok Strategy Guide | Viscap Media

The Guide To Organic TikTok Marketing

The Guide To Organic TikTok Marketing

 

Fun fact, did you know that over 100 million Americans are using TikTok every day? As a percentage, that’s 37.3% of the country or more than one in three people! 64.4% of users are between the ages of 20-49 with 11% above the age of 50.

TikTok is a relatively newer social media platform that has taken over the video content space. TikTok videos originally had a 15 second time limit on them. It’s been increased over the years to 1 minute, and finally 3 minutes most recently. TikTok organic videos are looped and are usually watched on the never-ending “For You” page that automatically chooses what content gets shown based on how the user interacts with the app. If the user watches a video to the end or likes it, the app is more likely to show that user more content that is similar. 

 

TikTok Organic Marketing FYP/For You Page screenshot

TikTok For You Page Screenshot

 

Android owners can upload videos that are up to 72 MB while iPhone owners have the luxury of a 287.6 MB upload ceiling. Looks like another reason to buy Apple!

TikTok also has a built-in video editor where you can add text, captions, graphics, and soundtracks! The coolest part has to be the soundtrack features in TikTok as posts that use specific music become searchable by that sound track. More about that later.

 So how do we reach our target audience and what’s the best way to do it on TikTok social media organically? 

We’ll go over how to find trending organic marketing content, some TikTok organic marketing strategies, and some best practices for structuring the organic video content. Let’s figure ALL of this out so that we can include TikTok social media organic marketing content into our overall marketing mix and social media video marketing strategy.

 

Key Takeaways

 

  1. There’s a bunch of different TikTok types to choose from and try out.
  2. You can find topics, ideas, and TikTok video content in plenty of places including the “Discover” section and the “Inspiration” section.
  3. Increase your engagement and reach by having a few video editing tricks that make the video more fast-paced and looped.
  4. Create an overall social media marketing strategy to get the BEST results.
  5. If you can’t or don’t want to handle your own social media platforms and video content creation, feel free to hire a digital advertising agency that can manage everything for you so you can go back to focusing on running the business you love.

What Are Some Different Types Of TikToks?

There are various different types of TikToks people can make. Duets and Stitches are some of the most popular types of content to use when expanding your reach. 

Duet is a neat feature that lets you create side by side videos with content that’s already posted to TikTok. Not all videos are available for Duet and the TikTok app will let you know by having the Duet icon greyed out and unclickable in those situations.  You can make your videos unavailable for this feature under your Privacy & Safety settings. You can also limit single videos so they can’t be used in Duet by going under the single video settings by tapping on the 3 dots on the video, going to the privacy settings, and change the “Allow Duet” setting to off.

 Duets are usually reaction videos or repurposed clips that are used to complete conversations. The Duet feature can be used by tapping “Share”, and then tapping “Duet” on the menu that pops up. Duets can be searched manually with “duet @[original poster name]” as there’s not currently a way to search for the category in its entirety. 

 

TikTok Organic Marketing Duets Location Screenshot

TikTok Organic Marketing Duets Location Screenshot

 

The “Stitch” function allows people to repurpose up to 5 seconds of content that is already posted on TikTok. The main difference between stitch and duet is stitch allows people to put the repurposed video inside the timeline of the new video where duet splits and shares the screen between the repurposed and new video content. 

 

TikTok Social Media Organic Content Stitch Location Screenshot

TikTok Social Media Organic Content Stitch Location Screenshot

 

The most popular use for Stitch is to create funny and unique endings for content that’s already posted. Adding a funny alternate ending or plot twist can generate a lot of views and is a great way of increasing the reach of your organic marketing videos. The stitch function can be found right next to Duet. It can be found by tapping “Share” then “Stitch” on the menu that pops up. Not all videos are shareable for Stitch and TikTok will let you know that Stitch is not available for the video by having it greyed out and untappable. You can make your videos unavailable for this feature under your Privacy & Safety settings.

Soundtrack Syncing is another very popular type of TikTok organic marketing content. This is done by having the soundtrack already loaded up, playing it over the phone speakers, then syncing video with the chosen soundtrack. Some things people like to sync up include: lips, dance moves, and objects/events. The audio clip could be a trending song, an audio clip from someone speaking, or audio of something else completely. The only limitation is your imagination! 

A great example of soundtrack syncing would be the Menulog TikTok campaign where a Snoop Dog song was used for a dance challenge! Menulog included a hashtag for their campaign (#DeliveryDance) and offered up delivery for a whole year for the prize winner. TikTokers were volunteering user generated content in the hopes of winning the prize. Their engagement went through the roof with this absolute banger of an idea!

 

Organic Marketing Screenshot Menulog Dance Challenge Case Study

Screenshot Menulog Dance Challenge Case Study

What Is TikTok Live?

TikTok Live is a great place that people can livestream on. The requirements are pretty straightforward. You gotta be 16 years old to start livestreaming, and 18 years old to accept gifts on live streams. Whether you’re a musician, Walmart, or a human lizard, TikTok Live is a great place to livestream content to attract viewers and get more awareness around your personal or company brand.

 

Organic Marketing TikTok Live Screenshot

Organic Marketing TikTok Live Screenshot

A good example of this is how Walmart launched a TikTok Live shopping experience where they live streamed Walmart Fashion for an hour with TikTok influencers. The idea behind the project was to have the clothing influencers wear shoppable clothing that’s available through Walmart with just a tap of the “Shop Now” button. It’s currently huge in Asia and is expected to take off in the US. This could be huge for ecommerce as TikTok gains more attention and becomes used more for marketing efforts like the one Walmart launched.

There are also other platforms that are trying out this partnership with ecommerce brands with Facebook, Amazon, and Google launching their own livestream & shop social media commerce.

 

How Do I Add A Website Link In My TikTok Bio?

Adding a link in the bio of your profile is a great way to send traffic there through your TikTok channel! Follow these quick steps to get started.

 

 

  • Change your profile to a business profile.
  • This can be done by clicking on the 3 lines symbol in the top right hand corner of your phone screen.

 

 

Organic Marketing Add Link In TikTok Bio Screenshot Step 1

Organic Marketing Add Link In TikTok Bio Screenshot Step 1

 

  • Next, click on “Manage Account.”

 

Organic Marketing Screenshot TikTok Linkin Bio Step 2

 

  • After that, click on “Switch to Business Account.”

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 3

 

  • Click Next and choose a category

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 4

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 4

 

  • A pop-up bubble should appear, go ahead and click “Edit Profile.”

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 5

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 5

 

  • Finally, there will be a field in “Edit Profile” to add a website. 

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 6

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 6

 

  • Go ahead and type in the website you want the link to point to.
  • Voila! Your TikTok is now pointing to your website!

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Complete

Organic Marketing Screenshot TikTok Linkin Bio Business Account Complete

 

You can even take this a step further by making a Beacons webpage, then linking to Beacons through the TikTok Linkin.bio. It’s an app aimed at creators so they can easily set up and start profiting from their content. 

Social media content creators can take donations, sell merch, do affiliate marketing, and much more! The website building is very straightforward, too. Everything is made up of gummy blocks that can be rearranged and edited easily. Creators can even embed TikTok videos next to the products that they’re promoting! If you’re an influencer or really into affiliate marketing, this is definitely the link in bio tool you should be using to make the most bang for your buck!

 

Organic Marketing Screenshot of Beacon.io App Creator Landing Page

Organic Marketing Screenshot of Beacon.io App Creator Landing Page

 

Finding Your Target Audience & Content On TikTok

How do I find my target audience on TikTok? Finding your target audience on TikTok is very similar to finding them in other places such as for other social media platforms or your blog. Who are your customers and what do they like? What are they talking about? Start off with interesting topics that your clients, customers, or viewers would find interesting and go from there. 

You can make these topics into “buckets” and expand it even further to get even more ideas. Another way is to take those same topics and find out what questions are trending, then answer them. This satisfies the “I want to know” search that your audience is looking for. An easy way to find some questions to answer is by searching suggested queries websites. All you need to do is insert a topic and it should automagically make a list of the top questions related to the topic. 

If you’re still struggling with organic marketing inspiration, that’s okay! TikTok has an “Inspiration” section where you can browse some successful brands to see what they’re doing and how they operate. You can also go to the #trending page to see what kind of content is making it to the top. If you’re on desktop, you can scroll down and see the top hashtags, searches, and soundtracks being used under the “Discover” section.

 

TikTok Organic Social Media Content Inspiration Page Screenshot

TikTok Organic Social Media Content Inspiration Page Screenshot

 

Now that we have our content ideas, let’s get cooking!

 

How Should I Structure My TikTok Social Media Video Content?

How should I structure my TikTok social media video content to be as engaging as possible? The best way to structure an organic marketing TikTok video is to start with the end, then have the start of the video next, and then finally have the meat or body of the video. This will allow your video to loop smoothly and seamlessly. If you do it right, it should take the viewer a minute to realize that it’s looped. It’ll also add an interesting hook to your video if you do it right.

 

@viscapmedia

3 EASY Ways To Boost Performance On UGC Social Media Videos #boostperformance #socialmediamarketing #usergeneratedcontent #viscapmedia #tiktokengage

♬ Epic – Joystock

 

There are a few tricks that you can keep up your sleeve to increase your audience watch time and reach. The first trick is to use trending songs in your videos. You can find these in the “Discover” section as we discussed earlier. When TikTokers look up the song, your video will also show under it. 

 

Organic Tiktok Marketing Strategy Discover Page Screenshot

Organic Tiktok Marketing Strategy Discover Page Screenshot

 

Another neat trick to keep in your pocket that increases user engagement on the videos is to try and speed up your videos to make them more fast-paced and exciting. You can do this by cutting out the spaces between your phrases in the video, using camera tricks like zooming in, and having dynamic text that moves or changes throughout the video. Add some awesome upbeat music in the background for extra points!

 

What Are Some Organic Marketing TikTok  Strategies?

Now that we’ve covered the basics and some cool tactics for engagement, let’s talk about organic social media marketing strategy. There’s a bunch of different ways to approach this depending on what your goals and objectives are. Make sure that everything you do has purpose behind it. One framework that you can use is the S.M.A.R.T. Framework. S.M.A.R.T. stands for Smart, Measurable, Attainable, Relevant, and Timely. If you’d like to learn more about this framework, feel free to follow the link. There’ll be another one at the bottom of this article too if you want to check it out afterwards.  

Here we’ll cover a few to get you started and you can decide which strategies are appropriate for you and your business. Luckily TikTok also has case studies about these strategies so we can get an idea of what they consider an “A-level” winning marketing strategy is.

The first tactic you can add to your TikTok social media marketing strategy tool belt is to use affiliate marketing mixed with a unique hashtag and TikTok challenge. You can find influencers for free on the TikTok Creator Marketplace. Whatever you do, please please please make sure the influencers you choose align with your brand and that their audience will be receptive to the promotion. This will get you the most bang for your buck and see that your audience grow a lot faster. If you wanna check out a case study about a brand that did exactly this, check out this TikTok article about a makeup brand that was really successful with this strategy.

 

Organic Marketing TikTok Creator Marketplace Page Screenshot

Organic Marketing TikTok Creator Marketplace Page Screenshot

Hashtag Strategy In TikTok Social Media Organic Marketing

Another tactic that might pique your interest for your TikTok marketing strategy is to use hashtags to rank higher in search results. You’re gonna have to do some research for this one, so let’s look at some quick ways to sort this out. You can use an online hashtag generator to help you with ideas. You can use a website like tiktokhashtags to get the creative juices flowing. After you’ve got a list, you can start typing in hashtags to TikTok. There should be a list that drops down and shows you how popular that hashtag is. You can make a list of these hashtags for later reference. 

 

Organic Marketing Hashtag Generator For TikTok Website Screenshot

Organic Marketing Hashtag Generator For TikTok Website Screenshot

 

Next step is to start doing some competitor analysis. Look at some of the most popular individuals or companies whom you would consider your direct and indirect competitors. Start making a list of their most used hashtags as this will help you get a better idea of which hashtags are getting the most interaction. The lesser used hashtags will also help you increase your reach as it’s a lot harder to rank under the popular hashtags when you’re just starting out.

Now that the research is done, it’s time to start choosing your hashtags! A good rule of thumb is to stick with six hashtags. Two viral hashtags, two trending hashtags, and 2 video-specific tags that are less common. This is an ever-changing platform with trends coming and going in a blink of an eye. Make sure you’re double-checking these hashtags every week to make sure they’re still trending and ranking well. This research is important to your overall social media organic marketing strategy and will most likely affect what kind of content you make on TikTok.  

 

Why To Hire A Social Media Marketing & Video Marketing Agency

Some companies aren’t sure how to approach social media marketing, content marketing, and video marketing. That’s totally fine! Leave it to the experts to handle these projects so you can go back to running the company you love, or counting money on the beach in Antigua. This way you’re not having to keep up with modern trends, learning new platforms, and creating gripping video content. When you want to hire a firm for video marketing, I know VisCap Media is a specialist in this field and will be your first call! We know how to increase user engagement with scroll-stopping video marketing content!

Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project. They can create social media marketing calendars, high-quality/high-converting video content, and a winning marketing strategy for your company.

Want to see what high quality video advertising can do for your business? Contact us at Viscap Media today to get started! As video marketing experts, we know the current industry, the social media platforms, the theory behind marketing, and creating video content that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Summary

To make a long story short, TikTok is a newer social media platform that is taking over the social media video content industry. It will take plenty of time, energy, trial, and error before you finally hit the nail on the head.  

The best way to grow your organic marketing content is to follow TikTok’s guides, post content that your target audience wants to see, make the video content as engaging as possible, and have plenty of patience. 

Your marketing efforts will be most effective if you decide to partner with a specialized video marketing agency such as VisCap Media. We’re experts in social media video advertising, branded videos, and much more! Come visit us on the web and contact us today so we can help you with your video assets for your paid social media marketing campaigns today!

 

The Guide To Organic TikTok Marketing Blog Summary Video

 

 

Sources:

Video Ads Specifications | TikTok Help Article

Duets | TikTok Help Article

Creator Marketplace | TikTok

Livestreams | TikTok Help Article

Monthly Active TikTok Users | Backlinko

TikTok User Age Demographic | Statista

S.M.A.R.T. Framework | Hootsuite Article

Linkin Bio Website App Builder | Beacons

Walmart is bringing livestream shopping to TikTok on Friday | MSNBC

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