Script Ideas for Creative Performance BTS
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Script Ideas For Creative Performance

Script Ideas For Creative Performance Thumbnail

Script Ideas For Creative Performance Thumbnail

 

Script Ideas for Creative Performance

Writing script ideas for creative performance can be a daunting task for one that doesn’t know where to start. Writing prompts? Brainstorming sessions? AI Generated ideas?
The starting points are endless, but we’ll help you narrow down the options and processes to get your copywriting game on point!
Some of the main topics we’ll be covering in this article include what a script idea is, how to start/generate ideas, starting an idea/script library, and finding inspiration.

 

 

 

Key Takeaways

  1. Script ideas take time to develop and can be based on anything.
  2. The hardest part about script ideas is getting started.
  3. Using effective brainstorming techniques can help the process a lot.
  4. Start with a customer persona to get the highest creative performance from your script ideas.
  5. Hiring a creative ad agency is a best practice to get the best creative performance.

 

5 Key Takeaways For Script Ideas For Creative Performance

5 Key Takeaways For Script Ideas For Creative Performance

 

What Is a Script Idea?

 

Script Ideas For Creative Performance Pen And Pad

Script Ideas For Creative Performance Pen And Pad

 

A script idea is a solid insight into one’s life, to that point that it makes sense to be written down. It’s simply a dream, an idea, or an inspiration about something in life that one would like to see happening. It could be something about a dream, a vision of the future, or an actual event in one’s life.

It’s a written stream of thought, a proposition, or even a sketch. And it might be the most difficult thing to create as writing something down and taking the risk that others will like it enough to want to see it realized is scary, even if you think they will.

Every script has the potential to include a title, an action, a premise, a conflict, a resolution, and much more!

For our purposes today, we’re not just interested in those fundamentals — a list of titles, an action, a premise, a conflict, and a resolution might work, but wouldn’t be the most efficient use of your time. The way a screenplay/ad is structured is unique to each and every story, but the script ideas below are easy to adapt and use for any story (big or small).

If you’ve been writing for a while, you’ve likely heard the term “idea” over and over again. As in, the stories you want to tell are already floating around in your mind — don’t you have to write them down in order to get them out there?! That is true.

 

Starting Point

 

Script Ideas For Creative Performance Starting Point

Script Ideas For Creative Performance Starting Point

 

We like to start our brainstorming sessions by asking our team to identify 10 core ideas they are exploring.

This exercise helps us identify a central thread or thought that everyone’s working to build. We then suggest ways we might express this.

We might encourage the team to discuss how the commercial could invoke our core ideas if we’re working on a marketing campaign.

If we’re working on a brand identity, we’ll invite the team to discuss how the visuals might help to reflect the ideas.

Then we suggest another round where we suggest the ideas we think might resonate with each of our teams. This is a chance to help you generate different ways to express your core ideas, and share those with the other teams who might help you bring them to life.

If you’re not working within a team, the easiest way to brainstorm is to brainstorm right in front of your computer screen, or in your field of vision, with no distractions.

When you are seated at your computer and can type or edit as fast as you can, the ideas you generate and the ideas that come up at your next creative brainstorming session will be a constant stream of flow that you can always refer back to.

The second way to create flow is to use Google Sketchup to visualize your ideas. Simply hold up the mouse and move it to move the pieces around the 3-D space, then click anywhere to add an anchor point.

Once you’re done imagining your ideas, the next step is to feel the flow of ideas and see if they feel right. Take some deep breaths and tap your forehead if you’re feeling overwhelmed or experiencing a bit of a writer’s block.

How to Generate Ideas

 

Script Ideas For Creative Performance Lightbulb Drawing

Script Ideas For Creative Performance Lightbulb Drawing

 

Let’s talk about the limits of story creation (remember, to tell a great story we all must have a good starting point).

We know where the story begins. We know where it ends. We’ve got the answers for where it takes place, but what happens in between?

We all have questions and we all have concerns. Writers have many. Performers have many. Everybody’s got this basic idea that there is something to be discovered, some magic or secret that will make them get to the ending with just the right amount of explosions and suspense.

The problem is that most of the time, we don’t know what that is, and we never find it in the process of writing a script.

The same goes for character creation. We can’t have weak characters, but we also can’t have the strongest hero.

Starting Your Own Script Library

 

Script Ideas For Creative Performance Library

Script Ideas For Creative Performance Library

 

A script library is a fantastic way to personalize your copywriting and expand on content to include other categories of services and products.

One way to start an awesome script library is by listing common threads within your niche that will make up your “signature.” For example, you can have all of your copywriting focused on weddings and events, but have little to no copy targeted at families planning a christening or gender reveal party.

This will narrow down the offerings you have and emphasize the fact that you are an expert in your niche, instead of being a jack of all trades.

Finding Inspiration

You want to get your creative juices flowing and create a fantastic new page for a site or a campaign, but nothing feels comfortable. You start with your opening line but then get hung up on the title. Your pages are exciting but they seem empty. And your zingers feel a bit too exclusive.

Keep writing!

When creative blocks start to set in, take the pressure off yourself and let yourself be creative by writing in tangents or taking a break to do something else for a while.

3 unique ways that you can generate inspiration to help you write:

  • Brainstorming activities
  • AI writing assistant
  • Start with your target audience & reference material

 

3 Ways of Generating Inspiration Script Ideas for Creative Performance

3 Ways of Generating Inspiration Script Ideas for Creative Performance

 

We know inspiration can be tough to come by for script writers, so we’re going to recommend a book for inspiration:

Writing the Script: Screenwriting from Within by Rick Famuyiwa

Yes, this book is on Amazon, but we picked it up secondhand! (Thanks to an editor friend of ours!) Rick is a Bay Area filmmaker, and for the past few years, he’s been making waves as the head writer on one of the most successful Sundance projects of the decade: Dope.

Famuyiwa credits his script ideas to his own past and present experiences and life experiences. He has an intense passion for capturing the essence of everything and everyone around him through his writing process. He is a master at communicating and I cannot recommend his book enough.

Using AI For Script Ideas

If you’re still struggling with where to start, using AI software to generate script ideas for ads is a great place to start! You can use software like Writesonic to generate a BUNCH of script ideas and draft scripts to get a running start with the writing process.

This’ll help speed up brainstorming so you can start refining your script right away, and if you don’t like one or a few of the AI generated scripts, you can always just generate another one in a few seconds!

Who’s Your Audience?

 

Script Ideas For Creative Performance Target Audience

Script Ideas For Creative Performance Target Audience

 

Here are 3 questions to ask yourself when thinking up script ideas for your video ads to get the best creative performance:

  • What kind of customer are you trying to attract?
  • Where does your content fit within your own ecosystem?
  • Where do you want your content to stand out?

 

3 Questions To Ask for Your Video Ads Scripts - Script Ideas for Creative Performance

3 Questions To Ask for Your Video Ads Scripts – Script Ideas for Creative Performance

 

Thinking about these questions will help you come up with some fascinating and creative thought patterns and script ideas for creative performance.

Define Your Ideal Customer. You can start with a customer persona and get really specific about what your ideal customer’s activities would look like. Try to walk a day in their shoes recording everything they may do, think, like, and dislike.

The better the customer persona, the better your script ideas will be. This will also translate into the creative performance of your ads as they’ll resonate way better with your target audience with one properly done.

This is an obvious starting point. Ask yourself, what kind of person do you want to attract to your business? Your customer is a person, often called a ‘hobbyist’ (traditional crafts person), but could be considered more broadly as anyone who has the same goals and needs as you.

Explore Your Archives For Ideas

You can generate innovative, exciting, and even mind-bending ideas in seconds by using a simple “surround sound” tool in the form of a looping voice recording from an actor, on an imaginary location, or a clever musical composition. That’s right, you’re no longer limited to whatever writing tools your script editor can put in front of you!

Any good script idea needs a solid premise and key plot points that develop the story, characters and conflicts through each scene. This, in turn, needs an excellent first scene. These scenes need to be memorable, meaningful, and show that the characters are bringing something to the table.

Play On Words

Show your creativity with puns or word play to make your script even more interesting. Use puns or other word play to present a literal brand message, or send a strong message using words.

The joke about the steaming hot pot of spam that landed an LA music industry exec in prison has been used in a film trailer, advertising the movie Jobs.

The theme song for Tyler Perry’s Everybody Hates Chris show went ‘All everybody caws, all everybody wants, all everybody tries’.

Tom Shadyac used a jukebox for his film But I’m a Cheerleader, playing both the Billy Joel and Beach Boys tracks, intercut with clips from the film.

The examples above all refer to words that aren’t used often in traditional advertising.

The Creative Professional’s Toolkit

 

Script Ideas For Creative Performance Toolkit

Script Ideas For Creative Performance Toolkit

 

Creative professionals often have several hobbies and interests. If you’re starting to consider the concept of writing scripts for creative performance, keep one of these questions in mind: What do you do to stay creative?

This isn’t necessarily a science—there are plenty of individual cases—but the process of writing is the process for a reason.

A script is a form of copywriting, and whether you’re writing your first screenplay or selling a new product, the steps are the same. So, let’s focus on the process.

If you’re writing a screenplay, you’ll need to flesh out a story and world before you can get into the good stuff: writing dialogue.

The same applies for doing copywriting for products and advertisements. You want to start with a problem-solution approach to your ads and frame your products as the answer to their issues before getting to the actual script itself.

This way you’ll have the goals defined as well as an outline to work with and expand upon.

Why To Hire A Creative Agency?

There’s a bunch of different reasons to hire a creative marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach creative marketing, content marketing, and optimizing creative performance. That’s completely normal!

Experts in this field are more than happy to help you with all of your video marketing! There are creative marketing agencies that can handle any size project you’re currently dreaming of!

Script Ideas For Creative Performance Going Viral

Script Ideas For Creative Performance Going Viral

 

How To Find The Right Creative Agency

How do I find the right creative agency if I don’t want to handle the product video marketing? The right creative marketing agency will be the one that you match up with well and the one that can deliver the best possible results for your brand. Here at Viscap Media, we specialize in video commercial optimization for creative performance and have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time consuming.

The creative performance is even worse if visually driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video commercial optimization based on data & analytics.

 

Creative Process Square Script Ideas For Creative Performance

Creative Process Square Script Ideas For Creative Performance

 

It is a best practice to find a really great creative marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

We want you to get the best creative performance results possible with your visually driven ads campaigns. We’re here to help and to learn more about us, check us out on the web at Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Summary

 

Script Ideas for Creative Performance BTS

Script Ideas for Creative Performance BTS

 

To make a long story short, script ideas take time to develop and can be based on anything in your life, you see around you, or think up with your imagination.

The hardest part about script ideas is getting started. You can find inspiration in the creative activities you do, with exercises to conquer writer’s block, or by taking a break for a little bit.

Use effective brainstorming techniques to help your process work better. This could be a game of round-robin with your team, or by hyper-focusing on your computer to record as many ideas as possible for you to work with.

Hiring a creative ad agency is a best practice to get the best creative performance with your advertisements. They have highly skilled copywriters and frameworks to work with to get scripts written that are GUARANTEED to convert more customers.

To find out more on how to properly structure your video ads to increase your sales, read more about frameworks for video ads in our article How To Create High-Converting Video Ads!

Sources:
Create High-Converting Video Ads | VisCap Media
TikTok Whitepaper/Playbook | VisCap Media
AI Writing | Writesonic

Video Ads in Email Marketing Lifestyle (4)
Articles

Video Ads In Email Marketing | VisCap Media

Video Ads in Email Marketing Thumbnail

Video Ads in Email Marketing Thumbnail

 

Video Ads In Email Marketing

Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers.

Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!

 

 

Key Takeaways

  1. Email marketing revenue is expected to double by 2026.
  2. Remember your audience when doing email marketing.
  3. Use Google Analytics to find the best time to send emails.
  4. Video is the best format for making clear, actionable content.
  5. Using a creative ad agency for video ads is the best practice.

Video Ads in Email Marketing Thumbnail

5 Key Takeaways for Video Ads in Email Marketing

 

How a Video Ad Campaign in Email Marketing Works

Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers. Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!

Video Ads in Email Marketing Lifestyle (3)

Video Ads in Email Marketing Lifestyle Phone

 

How does an email marketing campaign with video ads work?

It’s pretty simple to set-up an email marketing campaign with video ads. You need the email list and that’s what will be the basis for your emails. Make a list of everyone who is interested in your business and display them as video thumbnails on your homepage. You could also create some related email marketing campaigns such as discounts, newsletters or just mentioning the launch date of your product.

So, here are few tips you need to keep in mind:

  • It’s important that the video ads are timed appropriately and you must update the video ads on your website regularly. For example, if a brand wants to promote a new product with press releases, it’s important to update the ads regularly so that potential customers know about your new launch.
  • Use a variety of formats so that you have something for everyone.

What are the benefits of using video ads in an email marketing campaign?

Comprehensive communications that can speak to every single person in your recipient’s inbox include:

  1. A visual appeal and attention grabbing “buzz-value”
  2. More targeted people to advertise to and promote your brand
  3. You can reach more of your target customers (B2C and B2B)

Best part about this email marketing campaign with video ads is that it’s a smart way to try out some different tactics. Here are some examples of how you can create a video for email campaigns.

 

One-time events:

  • You might be running a competition, guest post or something similar that has an end date.
  • You might also be sending out content for a longer period of time.
  • Choose a message that complements the image and the goal of your email campaign.

How to create a successful email marketing campaign with video ads

So what exactly makes a video ad campaign worth implementing in email marketing? How can you bring this kind of content into your emails?

Using video as a medium is the strongest format for getting your message across clearly, and effectively. Video ads make up the 4th biggest market inside of the digital marketing vertical. The industry is expected to grow from $92.1 Billion to $146.1 Billion in 2026.

Embedding video ads inside of an email for email marketing campaigns can be highly effective for video newsletters, product videos, and sales introductions.

Stop just reaching out with email marketing campaigns. Grab someone’s attention and generate a conversion with a video ads campaign.

Only 10% of B2C businesses are using video ads in their email marketing campaigns. That’s not enough. It’s time to ramp up your email marketing efforts and give your customers something new and exciting to look forward to each month.

Video Ads in Email Marketing Lifestyle (2)

Video Ads in Email Marketing Laptop Emails

 

The best practices for a successful email video ad campaign

When crafting an email marketing campaign with video ads, it is not enough to simply find funny videos and attach it to the email. Your audience needs to feel like the ad campaign is part of your brand.

It is more than simply a delivery mechanism. They need to feel like the ad campaign is representative of the business and that it shares the values and culture of the business.

With that in mind, your audience will almost always have an existing relationship with your brand that they feel comfortable sharing their thoughts on. In fact, 79% of the people polled in a study by Widen wanted to share their opinion about a brand and the reasons why they agreed with it.

Don’t be afraid to ask for it in a customer survey as well (hey, an email marketing campaign idea)!

Video Ads in Email Marketing Lifestyle (4)

Video Ads in Email Marketing Lifestyle Laptop Typing

 

How a Video Ad Campaign in Email Marketing Works

What is an email video ad campaign?

The video advertising campaign is a plan that allows you to target your audience with video advertisements for specific products and services to allow your audience to be directly connected to your site or you in general. The campaign is designed to deliver specific and relevant information about your product or service to your subscribers.

  • Use video ads that link to your video content. The video ads you create can contain short or long format videos that viewers can watch and share with others. The goal of the video is to produce a piece of content that makes people want to share it so it can build up your brand awareness.
  • Why should I create an email video ad campaign? If you haven’t already, creating an email video ad campaign is probably something you want to do for your business.

What should you consider when sending out a video ad campaign?

Creating a video ads campaign can be a LOT of work. But first off, how do you create a video ad campaign? Well, you just need one thing, a good quality, engaging video that doesn’t need any explanation. You can also add text to it, but the video should be the main focus. It should flow with your overall marketing message and idea.

 

There are a few considerations that need to be made when sending out a video ad campaign, but the main ones include:

a. Target Audience

b. Message & Call To Action

c. Budget

 

Big 3 Things To Consider With Email Marketing Video Ads

Big 3 Things To Consider With Email Marketing Video Ads

 

How does a video ads campaign in Email Marketing Work? As with most content marketing strategies, creating a video ad campaign is often done on the cheap.

First thing’s first, you’ll need to make sure you have a good idea of who the subscribers are of your email list. Sometimes you need to ask your subscribers.

This can be done with a customer survey form, being very honest and direct as to what you’re asking for, and what you intend to do with the information. Including an option to submit anonymously will increase the quality of the information collected as well.

 

The content of the email marketing campaign message

Email marketing is based around your audience preferences. Knowing your audience is very important to creating a good email marketing campaign. In the first email campaign,

The subject of the email should be catchy and somewhat personal so it doesn’t look like spam, and enticing to click on.

The email of the body should be informative, educational, and actionable. Getting the viewer to watch the educational video ad inside of the email, then to take action on the chosen call to action will be the main objective of the email marketing campaign.

The call to action can be anything from checking out the website, making a purchase, or fill out a form.

 

Video Ads in Email Marketing Lifestyle 5

Video Ads in Email Marketing Email Received

The location of where to send the message

The most important factor of any message being sent is that the recipient will receive it at a certain time and in a certain location. The best way to increase the likelihood of the message being opened is to send it during the recipient’s most productive time. It would be a waste to send a relevant message to someone who is busy working or school if you want them to respond in a moment.

This is where Google Ads comes in handy. By running a cost per engagement campaign on Google Ads, you can display your email marketing video ads at the very top of a search result. In addition, you can also show the video ads to people who are leaving those specific sites at the time of searching, maximizing the effectiveness of your campaign.

Video Ads in Email Marketing Lifestyle 6

Video Ads in Email Marketing Phone Location

 

The date and time for when the message will be sent out

How do you find the best time to send out an email marketing campaign? First, you’ll need to understand what content your audience is interested in. How do you do this? Look for their buying preferences through their purchase history on your website. From there, you’ll be able to find the best time of day that’s best for your business, the best type of people to email and the best price.

That way, you can determine the appropriate ad. This might be one for your blog or even a video ad in your email marketing. But no matter which, you’ll be sure to have a guaranteed and highly effective video ads email marketing campaign that reaches your most loyal and consistent customers.

Video Ads in Email Marketing Lifestyle 7

Video Ads in Email Marketing Idle laptop

 

Why You Need A Creative Agency For Your Email Marketing Campaign Video Ads

Creating video ads for email marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.

The best video ads styles to help brands get started with their email marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time.

Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with email marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

Summary

Launching an email marketing campaign with video ads can be a difficult task if you’re not properly prepared. Keeping in mind these basic concepts, such as your target audience, on-point message, and a great video ad will make things much, much easier for you.

Being able to target the right people, at the right time, in the right place while providing value and a call to action will be the key to a successful email marketing campaign. You can use Google Analytics and Google Ads to find the PERFECT time to contact your audience.

Using videos in your email marketing campaign will be the best format to get your message across to your target audience in the most clear and effective way possible.

Email marketing revenue is expected to double by 2026, so if you’re currently not using email marketing as part of your overall marketing strategy, it may be time to start!

Using a creative ad agency to create your video ads is a best practice and will ensure that your videos are professionally made to generate the most conversions for your business.

 

Links:

Email Marketing Statistics | Kinsta
Email marketing Revenue Worldwide | Statista
Digital Advertising Report Video Advertising | Statista

Video Ads in Mobile Marketing Lifestyle 2
Articles

Using Video Ads In Mobile Marketing | VisCap Media

Video Ads in Mobile Marketing Thumbnail

Video Ads in Mobile Marketing Thumbnail

Video Ads In Mobile Marketing

Should you be using mobile video ads as part of your marketing strategy? The short answer is yes, ofcourse. With how effective video ads have shown to be along with the number of people walking around with smartphones in their pocket, it’d be crazy NOT to be using video ads in mobile marketing as part of your overall marketing strategy.

 

Video Ads in Mobile Marketing Lifestye 4

Video Ads in Mobile Marketing Lifestye 4

 

Through this article, we’ll be talking about the why, what, how, who, and when video ads in mobile marketing should be used. We’re also going to take this a step further and talk about 5 mobile marketing video ads ideas you can start using today as part of your overall marketing strategy.

Let’s start with some statistics into the mix to get a better picture of what’s going on. In 2021, 85% of Americans are walking around with a smartphone in their pockets according to Pew Research. On top of this, 61% of visits to websites inside the U.S. happened on smartphones according to an article by Perficient.

So, not only are there ridiculously high levels of adoption of the smartphone, but most of the visits to websites are also happening on these pocket-sized computers. But is it profitable? A 2020 report by the IAB states that global mobile ad revenue increased by 24% between 2018 and 2019.

 

 

Key Takeaways

  1. It’s one of the most effective marketing tools available
  2. It’s the best way of reaching the right customers, at the right time, in the right place
  3. It’s the perfect way of doing in-app marketing
  4. Using influencers with your video ads mobile marketing strategy will generate good ROAS
  5. Reach out to a video ads agency to help with your mobile marketing campaigns

 

5 Key Takeaways for Video Ads in Mobile Marketing

5 Key Takeaways for Video Ads in Mobile Marketing

 

What Are The Why, What, How, Who, And When Of Video Ads In Mobile Marketing?

Why Video Ads In Mobile Marketing?

Video ads are a requirement for modern companies for a bunch of different reasons. Not all of their target audience will be on YouTube. Sure, it’s the #1 video ads network and part of Google Ads, but there are other channels that can be used to get more customers. On top of this fact, mobile marketing is more cost-effective since phone owners can be better targeted, and they can be served ads virtually anywhere on the go.

What kind of video ads should be served up? Banner ads through Google’s Display Network? These can be seen as intrusive. Pop-up ads on your own website? These can damage your website health and core web vitals.

Video ads are perfect for mobile marketing. They’re better at delivering the message to consumers, they have audio for the viewers that don’t want to read, there’s text/images for the viewers that have their sound off. Video ads are the best format for educating viewers on products or services, and can be the best way to increase sales to scale aggressively.

 

Video Ads in Mobile Marketing Lifestyle 3

Video Ads in Mobile Marketing Lifestyle 3

 

What Are Video Ads In Mobile Marketing?

Video ads in mobile marketing are called mobile display or mobile video. They’re usually small videos woven into a social media feed in one way or another, on websites, embedded on news article pages, or inside of the banners on the side. Mobile video ads are PERFECT for getting really fast responses from prospecting customers as they’re usually around 15-60 seconds.

Video ads are really great for target audiences that are likely to swipe soon, and/or have really short attention spans. The video ads need to be able to stop viewers from scrolling and watch through the video ad to better understand the product/service, then convert.

Some things companies should know about video ads in mobile marketing before starting to use them include:

  • The video ads need to be really, really, really engaging. Scroll-stoppingly good.
  • These video ads need to be known as being unique and they’re not likely to see the products elsewhere.
  • These mobile marketing assets need to have a call to action, or CTA, to encourage the viewer to do something. Visit a page, buy a product, fill in a form, etc.

 

3 Things To Know Before Using Video Ads in Mobile Marketing

3 Things To Know Before Using Video Ads in Mobile Marketing

 

How Do Video Ads in Mobile Marketing Work?

Video ads on mobile devices work by popping up on viewers’ phones while they’re in an app or browsing the internet. There should be a very clear call to action every video directing viewers to a website, a form, or some other action that will move potential customers along the customer journey.

When potential customers identify the brand as a product or service they want to learn more about, they’ll click through the button to be brought to the website, form, or some other landing page that is set up.

Once the potential customer lands on the company page, they can be prompted to make a purchase, fill in a form, or do some other action the company wants the visitor to take. The videos should be optimized for the specific platform or website they’re being shown on and it should be hard to realize that the video is an ad to increase the watch time of the videos.

 

Video Ads in Mobile Marketing Lifestyle 5

Video Ads in Mobile Marketing Lifestyle 5

 

Who Does Video Ads in Mobile Marketing Work For?

Using video ads works both on desktop and mobile. Properly setting up your targeting for these video ads are extremely important to your success with these marketing assets. You want to be showing the right video ads to the right people at the right time. Doing this correctly will make every advertising dollar bring in the best possible ROAS.

It would not be a best practice to have the videos made just to be served up to people who are not interested in buying a similar product at all. You wouldn’t want to spend advertising dollars on Facebook, Snapchat, TikTok, Instagram, and YouTube just to find out that the videos are being served to the wrong audiences.

Video is the best way of attracting the most attention and is really great at driving engagement. The video ads need to be of high quality, high engagement, and short. It’s really important to remember that all of the video ads should be native to each social media platform to make sure they blend in more with the organic content.

 

Video Ads in Mobile Marketing Lifestyle

Video Ads in Mobile Marketing Lifestyle

 

When Should You Use Video Ads in Mobile Marketing?

Video ads are perfect for getting more qualified customers to buy your products or services. You can add video ads to your mobile marketing campaigns and even target location! This means that after a potential customer drives by one of your billboards, or visits a competitor, you can start serving them up video ads to then make them convert!

Google Ads is really good with location-based targeting and you can even choose specific locations or circle areas on a map. You can even apply a “nearby” location option for recent visitors to your business for retargeting to reach the best target audience possible in case they didn’t make a purchase.

 

Video Ads in Mobile Marketing Lifestyle 8

Video Ads in Mobile Marketing Lifestyle 8

 

5 Mobile Marketing Video Ads Ideas That Work

Working with Influencers

As of 2019, influencers represent 26% of all content creation, according to Sarah Restivo, CMO at PlaceIQ. As marketers become more familiar with influencers, they find it’s more efficient to work with an influencer with whom they’ve already built a rapport.

At Life’s Entropy, we work with more than 75% influencers, and of those we believe that 45% of our current Influencer Network can be considered “influencers.” While that percentage may not be too shabby, that means a lot of work is still ahead of us.

The right influencer is just as important as a person who owns a company with a product that you’d like to promote. A brand should try to attract people who are passionate about the brand they are trying to promote, and that same passion can be harnessed into a powerful motivation.

 

Video Ads in Mobile Marketing Lifestyle BTS

Video Ads in Mobile Marketing Lifestyle BTS

 

Creating Innovative Mobile-Only Campaigns

A new approach to mobile advertising could be a winning strategy. According to a recent study by Fractal Insights, 40% of all in-app purchases are driven by apps and games. Also, 65% of gamers are more likely to buy a product if it’s marketed as a mobile-only offer.

These statistics indicate that targeting mobile app users can be a great way to grow sales.

But the benefits don’t stop there. According to Futuresource Consulting, advertisers can generate $8.7 billion in revenues from in-app ad sales. So, the math is in your favor. In fact, the report found that mobile video ads generate nearly double the reach of a static banner ad.

We’re happy to report that you can easily make the most out of this kind of traffic by creating ad campaigns that are only viewed on mobile devices.

Mobile Advertising on Social Media

Social media is a very popular way to market and advertise to consumers. As mentioned above, 70% of the time, consumers research products and make purchase decisions on social media.

Optimizing videos for mobile is very important for your mobile marketing campaigns. According to YouTube, only 8% of online video traffic is on mobile devices, so it’s important for companies to make sure their ads are optimized for these smaller screens.

You can use a mix of static and interactive ads to give your product the most exposure. For example, a car company could have an interactive section of the ad and share a message in the static portion of the ad.

Consider using mobile-optimized ad options to show your brand is keeping up with the times and using relevant platforms in the most efficient way possible.

 

Video Ads in Mobile Marketing Lifestyle 9

Video Ads in Mobile Marketing Lifestyle 9

 

Targeting Dedicated Audiences

One of the best ways to ensure that video ads perform well is to establish direct relationships with your customers. Using the tools offered in Google Ads, Facebook Business, and TikTok Ads Manager will allow you to properly target the right potential customers to get your video ads in front of the right people, in the right place, at the right time.

For example, the Verizon mobile ad platform offers “segmented targeting” to facilitate the deployment of video advertisements across multiple devices. These platforms have tools to customize video ads based on customer viewing habits, while keeping those ads relevant to individual subscribers.

Why You Need A Creative Agency For Your Mobile Marketing Video Ads

 

Creative Process Square

Creative Process Square

 

Creating video ads for mobile marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.

The best video ads styles to help brands get started with their mobile marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with mobile marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!
To learn more about our services, click through to see us on the web!

Conclusion

 

Video Ads in Mobile Marketing Lifestyle 10

Video Ads in Mobile Marketing Lifestyle 10

 

Video ads for mobile apps are one of the most highly effective marketing tools available, as nearly 75% of mobile device users say that video ads are easier to remember and easier to relate to than static ads. In fact, marketers rank video ads as the most effective ad format for increasing awareness of their products, such as smartphones, tablets and gaming consoles. So, the next time you are considering adding video ads to your app, be sure to keep these tips in mind.

Using video ads in your mobile marketing campaigns is one of the most effective marketing tools available in the modern advertising landscape. Since most people have a smartphone with them at all times, it’s the best way to reach the right customers, at the right time, in the right place! It’s also the best way of doing in-app marketing!

Using influencers with your mobile marketing strategy will generate good ROAS, especially if it’s done to look organic to the advertising platform as user-generated content. Reach out to a creative ad agency to help with your video ads creation for your mobile marketing campaign to ensure that the videos are being made professionally, correctly, and with the goal of having the highest level conversions in mind.

Sources:
Mobile Fact Sheet | Pew Research
Mobile Vs Desktop Usage | Perficient
Internet Ad Revenue Report Final | IAB

Product Videos for Drop Shipping - BTS
Articles

Product Videos For Drop Shipping

Product Videos For Drop Shipping Thumbnail

Product Videos For Drop Shipping Thumbnail

 

Product Videos For Drop shipping

Want to sell products online without having to deal with any of the major headaches that come with the process? Drop shipping is the answer you’re looking for! According to Oberlo, there are 2.14 billion people shopping online, making up 27.2% of the population. This is gonna go up as the CAGR (Compound Annual Growth Rate) for the industry is expected to be 28.8% between 2019 and 2025.

Let’s go over what drop shipping is, how to start a drop shipping company, what the 5 best drop shipping companies are, and about using product videos for drop shipping so you can get a better understanding of the topic.

Let’s get started!

 

 

 

Key Takeaways

  1. Drop shipping lets sellers send products directly from the supplier to the customer.
  2. Starting a drop shipping business is easy and can be free.
  3. The best drop shipping company will depend on what the seller’s needs are.
  4. The best format for products is video.
  5. Partner with an ad agency to get the best product videos.

Key Takeaways Drop Shipping

Key Takeaways Drop Shipping

What Is Drop shipping?

Drop shipping is defined by Investopedia as “an online business where an intermediary sells products they don’t keep in inventory from a wholesale producer to a third party. The third-party company then ships the product directly to the buyer” and this definition is a great start for talking about drop shipping.

The pros to drop shipping include having low overhead costs, there’s no need to buy inventory, it’s REALLY easy to set up, sellers are more flexible with offers as they don’t hold inventory, and it’s really easy to test different products to see what works to help scale the business.

The cons to drop shipping include it can be more expensive than retail as the supplier may set price restrictions, the seller doesn’t have much control over quality control as they never interact with the products, helping unsatisfied customers becomes way more difficult as the supplier is now involved, giving tracking to customers becomes more complex as the shipping is being done directly from supplier to customer. The biggest downside is when sellers decide to expand to other suppliers and shippers. This makes things a lot more complex and way harder to manage.

 

Product Videos for Drop Shipping - Drop Shipper

Product Videos for Drop Shipping – Drop Shipper

 

Drop shipping requires virtually no upfront costs for the sellers to make their eCommerce store. It doesn’t even require the sellers to EVER see the products!!

The seller will set up a website, eCommerce software, and a wholesale supplier to sell the products. Automating everything so most processes are done on autopilot is also very popular while the seller collects their cut as a middleman.

The eCommerce software will submit the purchase order that was made to the wholesaler and the supplier will ship the products directly to the customer. Great examples of this are POD, or Print On Demand, services. Companies like TeeSpring/Spring and Printify and TeeSpring.

We’ll use a specific example with these services in the next section to show exactly how you can start using drop shipping to start a business or make some money on the side.

 

How To Start A Drop shipping Company

Starting an eCommerce drop shipping company is sooo easy! Anyone can start a drop shipping company with little to no money down. There are so many eCommerce websites that will also help with this. One website that does this very well is Wix.com. It does require a paid website to start doing eCommerce but is very affordable in comparison. Other options include Oberlo and Shopify.

 

Product Videos for Drop Shipping - Shopify

Product Videos for Drop Shipping – Shopify

 

Go ahead and pick a template, set up the website and get everything looking good and ready for the products.

So, you’ve picked out an eCommerce website to get started with drop shipping. It’s time to figure out who the supplier is gonna be. We’ll be using the POD or Print On Demand, companies as an example to keep things simple.

The next step is gonna be to open up a store with one of the suppliers that you’re wanting to sell products for. You can then start loading up the designs and product inventory for your store within TeeSpring/Spring. Some of the processes is automated, but there are still manual settings that need to be set.

After the store is set up, you’re gonna import the products into the Wix store and you’re all set! It’s that simple!

You’re now going to want to start advertising and making product demos/mockups. The best way to do this is to get a creative ad agency to make the product videos right the first time and then post them on your drop shipping website. We’ll revisit the importance of these product videos later when we talk about how to do marketing for your business.

 

The 5 Best Drop shipping Companies

The best drop shipping company will be the one that fits your needs the best. Whichever company you choose should meet some bare minimum requirements, but the hard decision comes down to the other features that each platform offers. We can help you with your search by narrowing down the most popular drop shipping companies and what each one is best at to get you a better idea of what to look for to find the best drop shipping company that fits your needs.

The 5 Best Drop Shipping Companies

Our top 5 list is made up of our favorite companies that serve different purposes the best. You can check these companies out and get a better idea of how to properly set up your drop shipping business.

 

Product Videos for Dropshipping Best Drop Shipping Companies

Product Videos for Dropshipping Best Drop Shipping Companies

 

The 5 Best Drop shipping Companies: Importify

 

Product Videos for Drop Shipping - Importify

Product Videos for Drop Shipping – Importify

 

Our top pick for an overall best drop shipping company is Importify. They have the lowest prices and support unlimited imports. It’s a great way of hooking up an Aliexpress supplier to your Shopify store, but the free trial is only one day and doesn’t do full automation.

 

The 5 Best Drop shipping Companies: Oberlo

 

Product Videos for Drop Shipping - Oberlo

Product Videos for Drop Shipping – Oberlo

 

Our top pick for the best drop shipping company for beginners is Oberlo. They offer a free starter plan that new sellers can use to get started. The drawback is that Oberlo only supports Shopify stores and a limited number of suppliers. This means it’s not gonna be compatible with your Wix store website. It’s highly recommended for sellers that have a Shopify store for sure though.

 

The 5 Best Drop shipping Companies: Teespring/Spring

 

Product Videos for Drop Shipping - Teespring

Product Videos for Drop Shipping – Teespring

 

Our top pick for the best drop shipping company that does Print On Demand, or POD, is Teespring. Teespring is totally free to use. They make their money by taking a cut of the products sold. It’s also the most simple platform to set up and use making it a great choice for beginners!

 

The 5 Best Drop shipping Companies: Aliexpress

 

Product Videos for Drop Shipping - Aliexpress

Product Videos for Drop Shipping – Aliexpress

 

Our top pick for the best drop shipping company supplier is Aliexpress. Their products are very affordable and the quality of their products is on the same level as other suppliers from North America and Europe. Aliexpress also works with other drop shipping services like Oberlo to make things even easier on the seller.

 

The 5 Best Drop shipping Companies: Wix

 

Product Videos for Dropshipping - Wix eCommerce Website Builder

Product Videos for Dropshipping – Wix eCommerce Website Builder

 

Our top pick for the best drop shipping company website storefront is Wix. Wix is so easy to use and set up that this is going to be the best drop shipping company website maker for beginners to use. It even walks the sellers through how to set up SEO and other useful marketing tools to get the best results for their products.

 

Using Product Videos For Drop Shipping

 

Product Videos for Drop Shipping - BTS

Product Videos for Drop Shipping – BTS

 

Now that you’re all set up with an eCommerce store with the best drop shipping company that fits your needs, it’s time to start marketing! Good products don’t do anything for you if nobody knows they exist. How are they supposed to purchase, or even find them? Advertising!

There are a wide variety of channels to use when it comes to marketing to build your entire marketing mix, but the best format for advertising will be your product videos. Using product videos allows for more freedom with the format. Product photos can be taken directly out of the product videos to allow for an even wider distribution of your marketing assets. It’s kinda hard to do the reverse with a single product photo. These product videos will be demos, product video reviews, viral videos, and micro ads.

Having a good mix of different types of product videos will allow you to have a wider reach with your marketing messages. The product video reviews are really good to increase trust in your brand while the product video demos will help show customers how the product works. Different product videos are also good at reaching different goals and can be combined to make a complete marketing campaign.

With product videos, doing social media marketing will be a total breeze as all the creative assets are already collected. Drop shipping sellers can quickly upload the product videos into Facebook Business to quickly create a social commerce storefront on Facebook and Instagram. Sellers can also quickly advertise on TikTok using the TikTok ads manager to drive more traffic to their online storefront using these product videos as well.

These product videos can be A/B tested to find the winners, before switching out the lesser performing ones with new product videos. This means that the product videos are constantly being updated and optimized for the best results.

 

Why To Hire A Creative Video Advertising Agency

 

Product Videos for Drop Shipping - The Creative Process

Product Videos for Drop Shipping – The Creative Process

 

Making the best drop shipping product videos is not easy. There is an infinite number of reasons to hire a creative ad agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

 

Some newer drop shipping eCommerce businesses aren’t sure how to approach social media marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are drop shipping eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of!

It’s a best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

 

Product Videos for Drop Shipping - BTS Summary

Product Videos for Drop Shipping – BTS Summary

 

To make a long story short, drop shipping is an online business that allows sellers to act as a middleman and sell products that are held by the supplier until the time of purchase. The item is then shipped directly to the customer without the seller even touching the product.

Starting a drop shipping business is really easy and can be totally free! There are plenty of tools available to help sellers get started and start running a drop shipping business as a job, or even as an extra source of income.

The best drop shipping company will depend on the seller’s needs. They may choose to use Aliexpress with Shopify or Teespring/Spring with Wix. It totally depends on the goals the seller wants to meet.

The best format for products is a video and the best practice is to get product videos made by a creative ad agency to get the best results possible.

 

Sources:
Best Drop Shipping Companies | Investopedia
Shopify Dropshipping Volume By Service | Statista
Ecommerce Statistics | Oberlo
Dropshipping Market Industry Analysis | Grand View Research

Your FBA Business and Video Commercials BTS
Articles

Your FBA Business & Video Commercials

Your FBA Business and Video Commercials Article Thumbnail

Your FBA Business and Video Commercials Article Thumbnail

 

Your FBA Business And Video Commercials

Running an FBA, or Fulfill By Amazon, can be very profitable if it’s done right. If you’ve been on social media recently, you may have seen some videos trying to convince you to start an FBA company to make some serious money or run a side gig. Let’s go through what an FBA business is, how to do marketing for an FBA business, and how important a video commercial is to advertising for an FBA well.

By the end of this, you’ll know more about an FBA business, will be able to figure out if you want to start an FBA business, and how to do marketing for your FBA business.

Let’s get started!

 

 

 

Key Takeaways

  1. FBA stands for Fulfillment By Amazon.
  2. FBA helps list, store, and ship your products.
  3. There are lots of tools available to help start FBAs.
  4. Using video commercials for FBA is a best practice.
  5. Partner with a creative ad agency for the best video commercials.

Your FBA Business and Video Commercials - 5 Key Takeaways

Your FBA Business and Video Commercials – 5 Key Takeaways

 

What Is An FBA Business?

An FBA business, or Fulfillment By Amazon business, is an eCommerce store that’s set up through Amazon. Operating an FBA business can help with product listing, storage, and shipping.

 

The idea is that with an FBA business, Amazon will help with listing on their massive eCommerce platform, hold onto your product inventory, and ship the products out from their warehouses once the product has been sold.

In 2021, 56% of Amazon sellers were third-party sellers according to Statista, and profits from third-party sellers grew by 34% in the second quarter. This means that there’s money to be made on this platform and sellers can get in on the action pretty easily.

Amazon lays out really easy-to-follow instructions for sellers to get started. You can check it out below.

 

Your FBA Business and Video Commercials Setup Instructions

Your FBA Business and Video Commercials Setup Instructions

 

You can start setting up your FBA business today by following this link for Amazon Seller sign-up. With all of Amazon’s infrastructure, daily website traffic, and ease of use it’s a no-brainer as to why so many people are wanting to sign up to start their FBA businesses.

Finding items that’ll sell really well for your FBA business can be kinda tricky sometimes. You can look at the Amazon top sellers list, popular trends, seasonal products, or use a product research tool to automate the whole process.

There are a million and one different amazon product research tools out there, both paid and free, one tool you can look into to get you started is Sellzone. They help with listing optimization, Amazon SEO, product research, and listing protection to name a few. You can also search for a few others and compare them to find the right FBA business tool that fits your needs.

 

Your FBA Business and Video Commercials sellzone.com product research tool

Your FBA Business and Video Commercials sellzone.com product research tool

 

Another interesting thing to try is to do keyword searches and try to find products that are about to get popular but aren’t yet. These will provide the most returns as you’re filling a gap in the market.

Something interesting to look into to take it a step further are private label products. These are going to be the products that have the highest profit margin. These are products that already exist that get changed a little bit, rebranded, then listed to be sold.

If you’re looking to find the best returns, the private label approach will be the best FBA business strategy for sure.

The key difference between an FBA business and one that does drop shipping is whether or not the seller buys the merchandise. With an FBA business, the seller needs to buy all the merchandise, then ship it to an Amazon warehouse where it gets stored until the product’s bought and shipped to the customer.

An example of companies that do drop shipping are Teespring and Threadless. They’re both print-on-demand (POD) dropshipping companies where the seller doesn’t do anything but set up the online store and direct traffic to purchase the products off the website. The dropshipping company then does everything from printing to shipping without any money out-of-pocket from the seller. The seller simply collects their cut of the sale after the product is purchased.

 

How To Do Marketing For An FBA Business

 

Your FBA Business and Video Commercials eCommerce Lifestyle Image

Your FBA Business and Video Commercials eCommerce Lifestyle Image

 

Doing marketing for an FBA business can be tricky when just starting out. There are plenty of tools that Amazon sellers can use to help them increase the sales of their products without having to be marketing gurus themselves. Tools like Sellzone that we mentioned above are perfect for starting out your Amazon marketing. The next step up from these tools are going to be AMAs.

An AMA, no not the American Medical Association… or the one for marketing… We’re talking about an Amazon Marketing Agency. These agencies specialize in marketing products on the Amazon platform. They may do anything from Amazon SEO to managing auto-bids and media buying.

To get the most out of Amazon Marketing Agencies, it’s best to match these services up with a really great creative advertising agency. Companies like Viscap Media, can help with video commercials that Amazon Marketing Agencies can launch to get the best results possible.

To take things an extra step further, and get even more business for your FBA business, using a media buying agency that goes beyond Amazon may be the best option. These media buying agencies will help launch the creative video commercials in more places than just one platform to get a wider reach and more conversions for your products.

Using a media buyer like Sellers Alley will help your FBA business advertise on social media platforms like TikTok, Facebook, Instagram, and Google. That’ll open up more options for scaling your business in the future as well since you’ve now started expanding your marketing mix to include a wider range of touchpoints to reach customers.

 

Video Commercials For Your FBA Business

 

Your FBA Business and Video Commercials Behind The Scenes

Your FBA Business and Video Commercials Behind The Scenes

 

Creating product videos, branded videos, product photos, and other visual assets for your FBA business can be difficult to put together. There’s a LOT of work that goes into making good creative assets to advertise with and it can be a real learning curve for FBA businesses trying to make the assets themselves while also running the business.

These video commercials are your best bet at making a conversion on Amazon and can be used across other social media platforms to funnel potential customers to your Amazon page.

The best way to use video commercials is to have high-converting video creatives that have been based on proven frameworks that are guaranteed to produce results for your FBA business. These video commercials are then used across social media platforms and other areas of digital advertising to create awareness, consideration, and conversion all within the same video!

If you’d like to learn more about social commerce and possibly adding your storefronts to social media as a point of purchase, you can read all about it in our article about How Social Commerce Is Changing The Future of eCommerce. It’s a really interesting article and you’ll learn more about more ways to use social media marketing to expand your FBA business.

There’s a bunch of options to choose from when picking a type of video commercial. Everything from UGC (user-generated content) testimonials, demo videos, to viral video commercials are all options on the table, and the best practice is going to be using a mixture of these types of videos and maybe one or two other ones in a marketing campaign based on your marketing goals to get the best results possible.

 

Why To Hire A Creative Video Advertising Agency

The process of creating video commercials isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

 

It’s even worse if video commercials are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting.

 

It’s the best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to a video commercial. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We also have had experience running eCommerce stores, as well as marketing for them. Most of our clients have eCommerce websites and focus on direct-to-consumer products. This allows us to use our experience to help eCommerce businesses as we’ve had first-hand experience with what FBA businesses are going through.

 

We want you to get the best possible results with your video commercial campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

To make a long story short, FBA stands for Fulfillment By Amazon. Using FBA helps sellers list, store, and ship products to customers and can help reduce headaches a lot of sellers may have with selling products online.

There are lots of tools available to help start FBA businesses and help with marketing. It’s important to pick products that are known to sell well and choosing to sell private label products will make for the best profit margins.

Using video commercials for FBA businesses is a best practice and is really important for driving more sales to help scale the business. Partnering with a creative ad agency to get the best video commercials will get the best results for your product sales.

 

Sources:
Fulfillment By Amazon | Amazon
Amazon Private Label | AMZ Scout
Amazon Third-Party Sellers | Statista
Home | Teespring
Home | Sellzone
Amazon Seller Sign Up | Sell Amazon

Edutainment With Video Advertising Laptop On Fire
Articles

Edutainment With Video Advertising | VisCap Media

Edutainment with Video Advertising Thumbnail

Edutainment with Video Advertising Thumbnail

 

Edutainment With Video Advertising

How are marketers capturing the attention of their target audience and educating them at the same time? They’re using edutainment to better relay the information about their products to consumers in an engaging way that captures their attention.

Throughout this article, we’ll cover what edutainment is, where it originated, how edutainment works in video advertising, and how effective edutainment is in video ads.

Read on to learn more about edutainment with video advertising and add more useful knowledge to your marketing tool belt! You’ll also gain some insights that you can add to your overall marketing strategy as well!

 

Key Takeaways

  1. Edutainment is a mix of education and entertainment
  2. Edutainment video ads work by informing the target audience about the problem, solution, and your product.
  3. Edutainment can be used all throughout the customer journey.
  4. Edutainment marketing is highly effective in both the short and long term.
  5. Partnering with a creative advertising agency to do edutaining video advertising is the best option.

 

What Is Edutainment And Where Did It Originate?

So, edutainment is a combination of the words education and entertainment. It’s the most common iteration of infomercial or infotainment and has been very popular in video advertising for quite some time now.

Even if we look back to the time before online video advertising when TV was widely consumed, we had Billy Mays, the Flex Seal commercials, or full 30-minute episodes of jewelry sales.

The word edutainment comes from Bob Heyman for the National Geographic Society in 1973 while producing documentaries; however, some sources have claimed it goes as far back as 1954 with Walt Disney describing educational short films for children.

Edutainment has only evolved in the past few years into something that is more native to the social media platforms they’re on, and to resonate with the changing target audiences they’re now shown to through video advertising.

As marketers, we must figure out how to educate consumers about our products without boring them to death. We use education in marketing because more educated consumers lead to more conversions and more happy customers.

After purchase, they’re less likely to return items or experience buyer’s remorse. This is because more consumers are going through the purchase knowing full well about the product.

 

@viscapmedia

Edutainment in Marketing! #edutainment #marketingstrategytips #smm #contentmarketingstrategy #videoadvertising #digitalmarketingtips #viscapmedia

♬ Neon Bass – Tangelene Bolton

 

How Does Edutainment Video Ads Work?

Using edutainment will limit the amount of other research that potential customers have to do before purchase, and is a great way of plugging your product as the solution to their problems at the same time.

It’s knocking out two birds with one stone! On top of all of this, using edutaining video advertising shows that your brand is an expert in the field and knows their products, customers, and industry!

The 5 best video advertising styles to do edutainment with include:

  1. UGC (User Generated Content) Testimonials
  2. Three Reasons Why
  3. Viral Relaters
  4. Micro Ads
  5. Product Demos

Top 5 Best Edutainment Video Types

Top 5 Best Edutainment Video Types

 

Edutainment Throughout The Customer Journey

Edutainment is a wonderful tool that can be used throughout the customer journey. Let’s walk through each step and see how and why it’s useful at each stage in the journey.

 

Edutainment Research Customer Journey

Edutainment Research Customer Journey

 

Edutainment In The Awareness Stage

Using edutainment in the awareness stage is a great way of informing potential customers that aren’t even aware they have a problem, or that there’s a solution out there that they do indeed may have a problem.

This can address an inconvenience they experience in their life that you know your product is the solution to. The best way of conveying this information is to educate them through engaging video advertising, whether it be short or long-form.

 

Edutainment In The Consideration Stage

Edutainment in the consideration stage is really important to getting the conversion as this is the stage that customers are aware of their problem and they’re doing online research to find the best solution.

By using edutainment at this stage, potential customers are learning more about the problem, solution, AND your product!

When your potential customer feels they can trust your brand, trust the information you’re providing, and trust your product, they’re almost guaranteed to convert!

The best form of edutainment at this stage in the journey is again, using short and long-form video advertising. Using short-form video advertising across different channels will increase the chances of your potential customers running into your information.

Some options for short-form video advertising include Google Video Ads (YouTube) and social media video advertising. Extra points if there are user-generated video testimonials that potential customers can easily find as this will also increase the level of trust your target audience has with your brand.

An option for long-form video advertising is to use livestreams with a PowerPoint to provide as much information about a topic as possible and steer the target audience to close at the end. This is a better option for bigger ticket options that require more consideration before purchase.

If your target audience is still not likely to convert after the video advertising, a link to learn more information in a landing page works really well!

 

Edutainment Research Landing Page

Edutainment Research Landing Page

 

Edutainment In The Convert Stage

So, now that our target audience is aware of their issue and has been researching solutions, it’s time to finally convert them and close the sale!

This is best done with a call to action. It’s usually at the end of the livestream in the form of a submittable form, or in the form of a direct link to checkout with the shorter form video advertising.

It’s best to make sure that all your bases have been covered in the previous two stages to get the highest possible success rate.

 

Edutainment In The Loyalty Stage

Some people get unsure with their purchases after the conversion and may do some extra research to make sure that the solution they picked is the right one.

This is the part where we reassure the customer and teach them a bit more about the product, brand, and problem that they’re facing.

The best way to prevent buyer’s remorse and increase brand loyalty is through user-generated testimonial video advertising, three reasons why videos, and even how-to videos on using the products.

This’ll help customers stay happy as a clam and prevent them from returning your product that they should have full faith in.

 

Edutainment With Video Advertising Laptop On Fire

Edutainment With Video Advertising Laptop On Fire

 

How Effective Is Edutainment In-Video Ads?

Edutainment has been used in everything from children’s education, such as Sesame Street, to public service announcements, such as the Dumb Ways to Die, and has shown to increase motivation, engagement, and improves focus.

In a recent Poof New Sales article, the use of education in marketing leads companies to 3 times more sales at 62% of the cost! They also state that the lead qualities are better.

These statistics make sense when we take into consideration what we talked about above of having more educated customers being more likely to buy, and be happier with their purchase.

To back up these claims even more, a recent study by Conductor showed that educational marketing content made customers 131% more likely to make a purchase.
This is because we are reinforcing our value proposition with knowledge, data, and facts so that consumers better understand what product they’re getting for the cost.

Not only are edutainment marketing consumers more likely to convert, but Conductor also has data to support that there’s long-term benefits of using educational marketing to increase the overall trust and affinity for a brand by about 8%-9%!

Even if the conversion doesn’t happen in the short term, the potential customers are more likely to convert later on after seeing more video advertising.

Seeing the long-term benefits of edutaining marketing video advertising is not surprising as we’ve established that we are experts in our field and know what we’re talking about as we inform the target audience.

 

Edutainment With Video Advertising Dog Chews UGC

Edutainment With Video Advertising Dog Chews UGC

 

Why You Need A Creative Agency For Your Edutainment Video ads

Creating edutaining video advertising can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video advertising creative agency will be able to do everything from scriptwriting to tracking & reporting with video advertising assets that can be improved and scaled on various different platforms across your marketing mix.

The best video advertising styles to help brands get started with their edutainment include formats like user-generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with edutainment, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

 

Edutainment With Video Advertising Product Promotion

Edutainment With Video Advertising Product Promotion

 

Summary

To make a long story short, Edutainment is a mix of education and entertainment. It was named in 1973 by Bob Heyman.

Edutainment video ads work by informing the target audience about the problem, solution, and your product. This increases conversion, trust, and affinity for your product.

Edutainment can be used all throughout the customer journey, and can all be done in the same video ad by high-quality creative ad agencies.

Edutainment marketing is highly effective in both the short and long term. It increases the conversion rate by 131%. Edutainment also increases trust and affinity for a brand by 8%-9% in the long run.

Partnering with a creative advertising agency to do edutaining video advertising is the best option. When you’re ready to start, contact us at VisCap Media to start your video advertising campaign!

 

Sources:
Why You Should Create Content That Educates And Entertains | Marketing Profs
That’s Edutainment | The Marketing Sage
Edutainment | Leverage Edu
Educational Entertainment | Wikipedia
Dumb Ways To Die | PSA Melbourne Trains
Home | Sesame Street
Education Based Marketing | Poof New Sales
Winning Customers Educational Content | Conductor

Articles, Marketing Guide

AI In Marketing & Video Ads | VisCap Media

AI in Marketing and Video Ads

AI in Marketing and Video Ads

 

AI In Marketing & Video Ads

Using AI, or artificial intelligence, in marketing is becoming more and more common every day. Companies like Google and TikTok are taking advantage of the new technologies readily available, and more companies should be following suit to get the most with their advertising spend. It’s amazing to see what modern technology can do, and if digital marketers are not keeping up with the most modern trends and technologies then they risk being left behind.

Through this article, we’ll be talking about what AI in marketing is, how marketers can use AI in marketing, and how AI can be used in the creation of video ads.

 

 

 

Key Takeaways

  1. AI in marketing is getting more important by the day.
  2. Big Tech and ad agencies all use AI in marketing.
  3. There are a million and one things agencies can use AI in marketing for.
  4. Creating and optimizing video ads using AI is the best practice.
  5. Contact a creative ad agency when you’re ready to launch video ads.

5 Key Takeaways for AI In Marketing And Video Ads

5 Key Takeaways for AI In Marketing And Video Ads

 

What Is AI In Marketing?

IBM defines artificial intelligence as “something that leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind” and this definition is a great place to start when talking about AI in marketing.

AI in marketing is about automating tasks that can be repetitive and boring with robots or computers that can do the tasks more efficiently than any person ever could. This allows marketers to get back to higher-level tasks as a lot of the lower-level actions are being automated.

AI in marketing also makes collecting useful information and getting key insights with the collected Big Data a lot quicker and more accurate. This allows for marketers to hyper-target potential customers, then reach the target audience at the right place at the right time. This makes every dollar of ad spend go even further as it’s being used in the best way possible.

 

The best use cases for AI in marketing are for times where speed, accuracy, and scalability are really important. Artificial intelligence is really good at doing large repetitive tasks quickly and accurately.

This is why Big Tech companies are using AI in marketing to run all their advertising bidding auctions and optimizations. Companies like Google and TikTok use artificial intelligence to make sure that the highest bidder for the video ads space (even by a penny) is the winner. This is done so frequently every minute that it’s not possible to even think about what a manual process would even look like.

 

AI in Marketing - Google Ads Screenshot

AI in Marketing – Google Ads Screenshot

 

Google and TikTok also have artificial intelligence software that will put together different modular ads from creating multiple variations of the same part.

Google and TikTok use AI in marketing to have advertisers upload a bunch of different variations for each part. The advertisers can upload a bunch of titles, a bunch of descriptions, and a bunch of video ads. Google and TikTok will take all those variations, mix & match the different parts, then test to see which combination works the best.

Advertisers can then go in, swap out the parts that don’t really work, and then have Google re-test the winning combinations with the new parts to get even better results.

AI in Marketing - TikTok Ads Screenshot

AI in Marketing – TikTok Ads Screenshot

 

How Can Marketers Use AI In Marketing?

There are plenty of different ways that marketers can use AI in marketing from the chatbots on websites to creating video ads automation to speed up creation.

Using AI in marketing also allows marketers to use customer data to better understand their target audience and gain powerful insights or predictions from the provided data.

These key insights are then applied to their overall marketing strategy to improve on current marketing results. These insights can also be used to be acted on faster to provide the best reaction time possible to make changes within a campaign. Being able to pivot during a campaign at the drop of a hat is very useful in marketing campaigns to get the best results possible from a marketing campaign.

 

AI in Marketing and Video Ads Analysis & Optimization

AI in Marketing and Video Ads Analysis & Optimization

 

Using key insights collected from AI lets marketers make more custom approaches with each client or customer they deal with. To have the most personalized experience possible. This helps the customer relate to the brand a lot better and become more responsive to points of contact the potential customer has with the brand.

A recent article from Forbes has a top 4 list of uses for AI in marketing. In the article, the top 4 they list include using AI in marketing for customer targeting/personas, campaign monitoring, sales forecasting, and chatbots.

It’s interesting that Forbes mentions the use of customer targeting/personas as well as campaign monitoring since Viscap Media does both of these things for our clients!

Using AI for campaign monitoring is something that we offer our clients to optimize their ad performance with the launch of video ad creatives. This allows us to find out who the winners and losers are in a very short period of time. We can then course correct and scale the winners to bring the best results to our clients.

AI in Marketing and Video Ads Optimizing Daily Tasks

AI in Marketing and Video Ads Optimizing Daily Tasks

 

How Can AI Be Used In The Creation Of Video Ads

Using AI in marketing for tracking & reporting is an awesome tool that allows us to create, test, and optimize video ads performance. We also use AI in the video ads making process. This is done by modularizing the video-making process. We’ll summarize the process here, but you should definitely check out our other article that goes more in depth on the topic Modular Videos in Video Ads.

Using modular videos allows us to create video ads at scale! It’s the best way of getting 100 video ads out of just one. This is done by breaking the video up into different parts. This makes up the video framework where we assemble all the parts together to make a complete video.

Multiple different variations are then made for each part of the video so that the different variations can be swapped out to make completely different videos. Let’s say there are 3 intros, 3 bodies, and 3 endings to keep things simple. These different parts can be rearranged so the first video would be intro 1, body 1, and ending 1. The second video would be intro 1, body 1, and ending 2. This is repeated until we have 27 total videos.

 

AI in Marketing and Video Ads Modular Parts

AI in Marketing and Video Ads Modular Parts

 

Think of this kinda like putting different puzzle pieces together, or building blocks with pieces that can be replaced. The parts can be swapped out with the final product staying the same.

When we launch the video ads on a platform, tracking & reporting are used and we can pivot at the drop of a hat to optimize the creatives for the campaign. New video variations can be created and added at the speed of light!

This has been the best practice since new privacy features started being released that limit tracking and reporting. Using the new format of video ads allows for multiple shots that can be retargeted compared to the old style where if the video ad misses, then the company may need to start from scratch.

How Can AI Be Used In The Creation Of Video Ads: Summary

So, to recap, Viscap Media uses AI in marketing to perform 3 key functions. These functions include:

  1. Customer Targeting
  2. Video Ads Creation
  3. Tracking & Reporting

 

3 Ways Viscap Media Use AI In Marketing and Video Ads

3 Ways Viscap Media Use AI In Marketing and Video Ads

 

@viscapmedia

3 Ways Video Ad Agencies can use AI in marketing #videoads #digitalmarketingtips #marketingtok #marketingstrategy #viscapmedia #smm

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Why To Hire A Creative Video Advertising Agency

The process of creating video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming.

 

It’s even worse if the video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

 

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

AI In Video Marketing BTS

AI In Video Marketing BTS

 

Summary

To make a long story short, AI in marketing is getting more important by the day as more ad agencies and tech firms use more AI to stay competitive. Big Tech and ad agencies all use AI in marketing. This includes everything from daily tasks to optimizing million-dollar marketing campaigns.

There are a million and one things agencies can use AI in marketing for, and if digital marketers don’t keep up with these new technologies they risk being left behind. Creating and optimizing video ads using AI is a best practice. It’s also something we do at VisCap Media.

Using AI in marketing does make things easier, but creating results-driven creative video ads with proven frameworks is still a difficult project. Feel free to reach out if you’re having trouble with your creative content.

 

Sources:
4 Ways to Use AI for Marketing | Forbes
What is Artificial Intelligence | IBM
10 Examples of AI in Marketing | INC.com

innovative marketing in video advertising Being First
Articles, Marketing Guide

Innovative Marketing In Video Advertising | VisCap Media

Innovative Marketing In Video Advertising Thumbnail

Innovative Marketing In Video Advertising Thumbnail

 

 

Innovative Marketing With Video Advertising

Marketing certainly is an interesting space to work in…

The industry is ALWAYS evolving and keeps us marketers on our toes trying to stay ahead of the game and be the first to introduce new theories, processes, and techniques to different situations to get the best results possible.

While consumers become flooded with over 10,000 brands a day, the rise in innovative marketing has grown in importance. It comes from a need to disrupt the status quo and flip it upside down.

Doing disruptive marketing is important as standing out from the crowd (in the right way) will create scroll-stopping viral content that people will want to remember and share!

In this article, we’ll go over what innovative marketing is, how it works in video marketing, and why marketers use innovative marketing in video advertising.

Continue reading to learn more about this topic as if you’re not on the cutting-edge of marketing innovations, it’s nice to at least keep up with everyone else!

 

 

 

Key Takeaways

  1. Innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.
  2. There are 3 main ways of finding innovative marketing strategies.
  3. There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic.
  4. Companies chase innovative marketing strategies to stay competitive and become more successful.
  5. You should be working with an innovative creative agency.

5 Key Takeaways Innovative Marketing in Video Ads

5 Key Takeaways Innovative Marketing in Video Ads

What Is Innovative Marketing?

At least keep up with the rest of us…

OECD defines innovative marketing as “the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.” and I think that this definition sums up our new vocabulary nicely.

We’ll go into more detail and other ways innovative marketing can be used later on.

So, now that we have a definition for innovative marketing, what is it on a more detailed level?

Innovative marketing is REALLY difficult. Imagine trying to refresh old ideas into something new, flipping established theories on their head, or reinventing the entire wheel.

It’s like the invention and research part of the marketing world. It can be really hard sometimes to think up ideas and destinations that others can’t even imagine!

 

innovative marketing in video advertising Lightbulb Art

innovative marketing in video advertising Lightbulb Art

 

How Innovative Marketing In Video Advertising Works

Innovative marketing is a tricky subject, but there are a few strategies we can use to get some valuable insights to make it work.
We’ll talk about three of the main ways marketers and CEOs are hunting for the Great White Whale that is innovative marketing and away from the blood-infested red oceans they’re currently competing with others in.

 

@viscapmedia

3 Ways of Staying Ahead of The Game in Mktg #innovativemarketing #marketingtiktoktips #marketresearchtips #branddifferentiation #marketingstrategy

♬ Road Trip with Ali – Mint Fin

 

 

The three different ways of finding innovative marketing strategies include:

  1. Traditional market research & data analysis
  2. Blue Ocean Strategy
  3. Off-Core Differentiation

 

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

 

Market Research & Data Analysis

The traditional approach to finding new uncharted seas is to do market research and data analysis to find areas that consumers want and can be profitable.

The research part can be done by hiring a market research agency, or by doing it in-house. The prices for market research from a third-party can get pretty ridiculous.

Doing the research in-house is more economical, plus the research can be used for various different things including improving on current offerings and processes.

When looking for innovative marketing strategies, surveying teammates, clients, potential clients, and others working in the same industry can dramatically improve the quality of data collected.

I HIGHLY recommend using digital surveys as this’ll make importing the answers A LOT easier and more accurate. You can use tools like Qualtrics or SurveyMonkey to get your answers and save them all in one place.

After the data is collected, it gets imported into a database for analysis. I am genuinely sorry if you used paper surveys, and I feel for you… Totally been there!

Anyways, the industry standard for market research data analysis is SPSS but other tools like Microsoft Access can get the job done.

Now that the data is imported, it’s time to look for insights for your new innovative marketing strategies!

Look for similar answers between the surveys and find some trends that really stick out to you. Use these insights to formulate an innovative marketing strategy with some web searches to make some S.M.A.R.T. Goals.

 

innovative marketing in video advertising Smart Goals

innovative marketing in video advertising Smart Goals

 

Remember, as we spoke about in the Organic Marketing TikTok Strategy Guide, that S.M.A.R.T. Goals is an acronym for Specific, Measurable, Achievable, Relevant, and Timely.

Blue Ocean Strategy

 

innovative marketing in video advertising lifestyle image blue ocean

innovative marketing in video advertising lifestyle image blue ocean

 

The next approach we’ll be talking about to finding more innovative marketing strategies is to use the tried and true Blue Ocean Strategy.

Blue Ocean Strategy is defined as “the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.”

The definition above is directly off the blueoceanstrategy.com website and is definitely an interesting resource I encourage you to look into.

Blue Ocean Strategy puts an emphasis on differentiation at the strategy and business model level instead of the offerings. This creates breathing room for the brand while others attempt to imitate their new innovative marketing strategies.

It isn’t a permanent solution and has some limitations as far as its usefulness.

The main points Blue Ocean Strategy makes are to create uncontested market space, make the competition irrelevant, create and capture new demands, break the value-cost trade-off, and align the entire firm’s activities in the pursuit of differentiation and low cost.

This strategy is useful if your company is better at pivoting and repositioning as it requires a total change in strategy and business model whereas the more traditional approach is on a more superficial level.

 

Off Core Differentiation

 

innovative marketing in video advertising lifestyle image different fishes

innovative marketing in video advertising lifestyle image different fishes

 

The Off Core Differentiation Strategy seems like a critique of the Blue Ocean Strategy and attempts to solve the limitations that Blue Ocean Strategy has to offer.

The two types of off core differentiation are imported benefits and peculiar particularity. These two types of off-core differentiation are less likely to be copied by competitors as they’re either super ballsy, weird or totally unique.

The point of off core differentiation is to change something within the business model that ISN’T the core benefits.

Core benefits are offerings that consumers expect in an offering. An example would be having calls to action in video ads that convert when every client and every competitor expect that to be an element within the offering.

Having off core benefits can be a bit tricky and finding ones that’ll work that competitors won’t be able to copy is even harder.

The first point of off core differentiation with imported benefits is to find some offerings that others not in your industry are offering, and add them to your list of offerings.

This could be implementing some advertising techniques that are unique to print and bring them into a video advertising light that no one has ever tried before as an example.

The second point of off core differentiation is with peculiar particularity. This is all about finding a unique style that is not traditional to your category. This could be anything from shooting online video ads with traditional film to adding a specific style to the videography to create a unique style.

An example of this would be Quinten Tarentino inventing his own film category, and now any film that copies him STILL relates back to him in one way or another.

 

Why Marketers Use Innovative Marketing In Video Advertising

 

innovative marketing in video advertising lifestyle image strategy planning

innovative marketing in video advertising lifestyle image strategy planning

 

Finding innovative marketing strategies in video advertising is difficult, but when done correctly can lead to MASSIVE returns on investment.

We’re also projected to have MASSIVE, absolutely MASSIVE blue oceans available after the pandemic as businesses close, customer behavior changes, new technology becomes available, and voids become more noticeable.

A recent Forbes article states that “the transformation will happen to long-standing markets, competition, regulation, consumer preferences, behaviors, industries, business models, value propositions, and competitive advantages.” This all sounds like an awesome opportunity to current marketers and CEOs that want to expand on their business and venture into uncharted territories.

The fact of the matter is that a lot of the conventional systems that were in place pre-pandemic have been proven to be less effective than we thought.

With the leveling of the playing field and new rules/regulations potentially being introduced, marketers and CEOs are looking for new ways to dominate the new battlefield of business.
In the book “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout, the FIRST two laws listed in the book are The Law of Leadership and The Law of Category. Both of these laws state that if you’re not first, you’re last. If you’re not first, invent a category to be first in.

The two laws explain that first in class and best dressed are the winning ingredients to being top of mind, tip of tongue.

 

innovative marketing in video advertising Being First

innovative marketing in video advertising Being First

 

Why You Need An Innovative Video Marketing Agency

Not only keeping up with modern video advertising trends is difficult, but to be on the cutting edge of innovative marketing with video advertising is a totally different beast in and of itself!

The truth is that you WANT to work with the latest and greatest when it comes to partnering with other firms for business, so why not take the same approach with your video advertising videos?

Here at Viscap Media, we are constantly innovating new frameworks, techniques, and offerings to best service our clients to deliver the best results possible. We’re more than geeks with cameras, we’re marketers at heart.

We put in innovative marketing theory and video ad techniques to deliver the best possible video ads for our clients.

We also love staying ahead of the herd and paving the way forward for video marketing everywhere.

Want to see what innovative video ads can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating innovative video ads content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

 

Summary

To make a long story short, innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.

There are 3 main ways of finding innovative marketing strategies. These include the traditional research & analysis, Blue Ocean Strategy, and off-core differentiation strategy.

There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic as traditional processes in place have shown to be ineffective and need to adapt with the changes within the world today.

Companies chase innovative marketing strategies to stay competitive and become more successful. They create new offerings and business models to stand out from the crowd and offer clients better products or services.

You should be working with a creative agency that pursues innovative marketing. Using older techniques for video advertising in a modern space will make the video ads less competitive and effective to your target audiences. Working with a creative ad agency that keeps up with the time and is constantly innovating will provide the best deliverables and results for your brand.

 

Sources:
Limitations Of Blue Ocean Strategies | 1 Blue Ocean Strategy
There Will Be Blue Oceans Everywhere Post Pandemic | Forbes
What Is Blue Ocean Strategy | Blue Ocean Strategy
Surprising Secret Successful Differentiation | Fast Company
Marketing Innovation Definition | OECD

Social Media Echo Chambers Javy Coffee UGC Community Building
Articles, Marketing Guide, News

Social Media Echo Chambers In Marketing | VisCap Media

Social Media Echo Chambers in Marketing Thumbnail

Social Media Echo Chambers in Marketing Thumbnail

 

 

Social Media Echo Chambers

Social media has become an integral part of our lives and has been for quite a while now. According to an article by Oberlo, there are 3.78 billion active social media users which equates to 48% of the population! On top of the total number of users, the average time spent on these social media apps is 2.5 hours a day!

Not only are social media apps gaining more popularity, but the average amount of time these users are spending on social media platforms is ALSO increasing!

This week we’ll be talking about social media echo chambers, as well as echo chambers in marketing. We’ll be taking an apolitical look at the effects of social media echo chambers and how marketers may get stuck in their own echo chambers.

Some questions we’ll be answering throughout this article include what is an echo chamber? How are marketers getting stuck in their own echo chambers? How can echo chambers be used/avoided in marketing?

To learn more about these topics and to find the answer to these problems, read on and join me on an adventure for more knowledge!

 

 

Key Takeaways

  1. Social media echo chambers are great at evoking certain emotions from their users.
  2. Some marketers may need to take a step back and make sure they’re not stuck in their own bubbles.
  3. Social media echo chambers can be used to build brand communities.
  4. Brand communities can be used for brand loyalty and brand advocates.
  5. When you need help with UGC viral videos, you can turn to VisCap Media for help.

5 Key Takeaways Social Media Echo Chambers Article

5 Key Takeaways Social Media Echo Chambers Article

 

What Is An Echo Chamber?

Cambridge University defines an echo chamber as: “a situation in which people only hear opinions of one type, or opinions that are similar to their own” and within a social media context, these different types of social media apps are encouraging these echo chambers to increase engagement on their platforms.

These different types of social media platforms are using social media echo chambers to either positively or negatively reinforce what the user believes in to increase the amount of time on their social media app.

They can positively reinforce certain beliefs to make the user feel more and more welcome (think Facebook), and can negatively reinforce certain beliefs to create rage bait and conflict on the app (think Twitter) once they leave their comfy bubble.

Since these social media users have been positively reinforced so much by their own bubbles created with the social media platform algorithms, they’ll double-down when speaking with someone that holds conflicting beliefs.

Both directions have the same end goal: to make users spend as much time as possible on their apps. These users become addicted to the different emotions that the different types of social media platforms have to offer.

The most surprising part of all of this is their strategies ACTUALLY WORK! Feeding positive/negative reinforcement to increase social media usage has become its own drug where users keep running back to the source.

 

How Are Marketers Getting Stuck In Their Own Echo Chambers?

 

Marketers In Their Own Echo Chamber

Marketers In Their Own Echo Chamber

 

Marketers have recently fallen into a very interesting trap where they want to use jargon and vocabulary that appeals to other marketers, even when their target audience for the message isn’t marketers.

This has caused some serious issues as to how effective they are at doing their jobs, and how they can break this cycle to get back on track hitting the target audiences they’re aiming for.

On top of social media echo chambers being used to target customers, they’re also being used as brand noise. They’re messages by the brand, for the brand, and about the brand across all the different types of social media platforms.

Brands are using their own channels, their teammate’s channels, and their partner’s channels to get the word out and promote their products and services. The only issue is that it may create its own feedback loop and echo chamber that can’t be recognized by the people sitting in it.

It may take a third-party or outside visitor to finally recognize what’s going on with their channels and recognize why potential customers are not being very receptive to the message.
Another issue that marketers are running into is reinforcing their theories and processes that they already currently have without wanting to explore new ways of doing things.

To avoid these pitfalls, marketers can be proactive and get ahead of the game. Sometimes the best way forward is to take a step back and really assess all of the marketing tactics and the overall strategy that’s being used.

 

Marketer Echo Chamber Rethinking Strategy

Marketer Echo Chamber Rethinking Strategy

 

How Can Echo Chambers Be Used In Marketing?

Social media echo chambers aren’t all bad. There are good ways of using social media echo chambers to help build brands and communities. Think of the Harley Davidson community that exists online.

The HOG, or Harley Owners Group, is in a sense a community moderated by Harley Davison for their customers. It requires that members own a Harley and submit the VIN number during registration.

These communities are in essence a social media echo chamber that reinforces brand preference and brand loyalty for Harley Davidson. They share awesome ride videos, different Harley mods, and much much more with each other through this app to stay connected.

Harley owners can even arrange meet-ups with local owners for scenic rides through Death Valley or the countryside. All of this through Harley Davidson’s approved community message boards.

 

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

 

Although Harley is doing an incredible job with their community creation and management, video is one of the keys to building great communities!

 

Using Videos In Social Media Echo Chambers

While content is king in the space, video is queen and to put the two in the same room is something even greater than the sum of their parts. With video expected to drive over 82% of online sales by 2022 and accounts for over 33% of online activity, there’s a way to combine the two to get even BETTER results.

The fact of the matter is that paid video ads that LOOK like paid video ads are becoming less and less effective by the day. Something that doesn’t look organic and real is less likely to make an effect on the target audience. By making paid videos LOOK organic with a chance to go viral, potential customers are more likely to tune in and hear the video out.

By creating these paid videos to help jump-start their social media echo chamber, brands have the power to shape how their brand is perceived and control the narrative around their brand.

Being able to use the emotional pulls of the social media platform algorithms with your own brand’s emotional messages will help the brand create followers who are more emotionally invested in the brands than in the products. These emotional messages can be an origin story, community outreach, or another message that has pathos behind it.

As more and more user-generated content becomes published by the brand and they gain more followers, they will be able to start building a social media echo chamber around their brand with loyal followers.

 

Social Media Echo Chambers Javy Coffee UGC Community Building

Social Media Echo Chambers Javy Coffee UGC Community Building

 

The power of brand loyalty should not be underestimated as retaining customers is cheaper than getting new ones. To nurture these online communities to remain top of mind, tip of tongue will reduce your overall cost per conversion and help create more brand advocates that will use word of mouth to give you FREE advertising introducing more people to your community.

The free advertising will start flowing as more and more followers climb farther and farther up the loyalty ladder until they finally reach the top. The idea is to help the apostle-level brand advocates as much as possible within these communities.

These advocates will also be the best bet at combating the defectors and brand terrorists that are spreading negative word of mouth about the brand, products, or services.

According to Nielsen, 92% of consumers trust their friends over paid advertising. This is why having organic-looking viral UGC content and an army of brand advocates to promote your brand on your behalf is so important to a modern-day marketing strategy.

Including influencer and micro-influencer video ads into the mix will also improve your chances of having your marketing message hitting home with your target audience.

 

Social Media Echo Chambers Community Building PowerPod UGC

Social Media Echo Chambers Community Building PowerPod UGC

 

Which Social Media Platforms Are Best For Communities?

Choosing which social media platforms to start building communities on can be a tricky decision. Most companies will make content for about three social media platforms, so which ones should they choose?

Based on data collected from Search Engine Journal, here’s a list of the top 5 social media platforms you should be using to help build your social media echo chamber communities.

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. TikTok

 

Top 5 Best Social Media Apps For Community Building

Top 5 Best Social Media Apps For Community Building

 

These platforms will help you create communities that will advocate for your brand and spread the good word to their families, to their friends, and all across the internet.

Why You Need A Social Media Video Advertising Agency

Creating organic-looking viral UGC content is not as easy as some may think. There’s a lot of pre-production roadmapping and processes in place with proven frameworks to make these videos successful. When creating communities with these videos, it may be better to take a step back and let the professionals handle the video content side of things.

The creative video advertising agency will outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish & track the content for the best results. The process is a lot of work and is also very time-consuming.

 

The video-making process gets even worse if the UGC viral videos are being made by less experienced individuals as there’s quite a bit of a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

 

Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social Media Echo Chambers Community Building UGC Viral Video BTS

Social Media Echo Chambers Community Building UGC Viral Video BTS

Summary

To make a long story short, social media echo chambers are great at evoking certain emotions from their users. These strong emotions can be used by brands to help create a stronger brand preference.

Some marketers are getting stuck inside their own bubbles and may need another perspective to really get how to change for the better.

Social media echo chambers can be used to build brand communities. These social media echo chambers are how brands will be able to build up a better following.

These brand communities are also used for brand loyalty and creating brand advocates as more and more of the brand followers climb the loyalty ladder.

When you need help with UGC viral videos, you can turn to VisCap Media for help. We are highly experienced in the field with proven frameworks and videos that produce results.

 

Sources:
Social Media + Society | Sage Journals
Marketing Echo Chambers | The Marketing Sage
Social Media Marketing Statistics | Oberlo
Echo Chamber | Cambridge Dictionary
HOG | Harley Davidson
Recommendations From Friends | Nielsen
Word Of Mouth Marketing | BigCommerce
Biggest Social Media Sites | Search Engine Journal

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

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