Edutainment With Video Advertising Laptop On Fire
Articles

Edutainment With Video Advertising | VisCap Media

Edutainment with Video Advertising Thumbnail

Edutainment with Video Advertising Thumbnail

 

Edutainment With Video Advertising

How are marketers capturing the attention of their target audience and educating them at the same time? They’re using edutainment to better relay the information about their products to consumers in an engaging way that captures their attention.

Throughout this article, we’ll cover what edutainment is, where it originated, how edutainment works in video advertising, and how effective edutainment is in video ads.

Read on to learn more about edutainment with video advertising and add more useful knowledge to your marketing tool belt! You’ll also gain some insights that you can add to your overall marketing strategy as well!

 

Key Takeaways

  1. Edutainment is a mix of education and entertainment
  2. Edutainment video ads work by informing the target audience about the problem, solution, and your product.
  3. Edutainment can be used all throughout the customer journey.
  4. Edutainment marketing is highly effective in both the short and long term.
  5. Partnering with a creative advertising agency to do edutaining video advertising is the best option.

 

What Is Edutainment And Where Did It Originate?

So, edutainment is a combination of the words education and entertainment. It’s the most common iteration of infomercial or infotainment and has been very popular in video advertising for quite some time now.

Even if we look back to the time before online video advertising when TV was widely consumed, we had Billy Mays, the Flex Seal commercials, or full 30-minute episodes of jewelry sales.

The word edutainment comes from Bob Heyman for the National Geographic Society in 1973 while producing documentaries; however, some sources have claimed it goes as far back as 1954 with Walt Disney describing educational short films for children.

Edutainment has only evolved in the past few years into something that is more native to the social media platforms they’re on, and to resonate with the changing target audiences they’re now shown to through video advertising.

As marketers, we must figure out how to educate consumers about our products without boring them to death. We use education in marketing because more educated consumers lead to more conversions and more happy customers.

After purchase, they’re less likely to return items or experience buyer’s remorse. This is because more consumers are going through the purchase knowing full well about the product.

 

@viscapmedia

Edutainment in Marketing! #edutainment #marketingstrategytips #smm #contentmarketingstrategy #videoadvertising #digitalmarketingtips #viscapmedia

♬ Neon Bass – Tangelene Bolton

 

How Does Edutainment Video Ads Work?

Using edutainment will limit the amount of other research that potential customers have to do before purchase, and is a great way of plugging your product as the solution to their problems at the same time.

It’s knocking out two birds with one stone! On top of all of this, using edutaining video advertising shows that your brand is an expert in the field and knows their products, customers, and industry!

The 5 best video advertising styles to do edutainment with include:

  1. UGC (User Generated Content) Testimonials
  2. Three Reasons Why
  3. Viral Relaters
  4. Micro Ads
  5. Product Demos

Top 5 Best Edutainment Video Types

Top 5 Best Edutainment Video Types

 

Edutainment Throughout The Customer Journey

Edutainment is a wonderful tool that can be used throughout the customer journey. Let’s walk through each step and see how and why it’s useful at each stage in the journey.

 

Edutainment Research Customer Journey

Edutainment Research Customer Journey

 

Edutainment In The Awareness Stage

Using edutainment in the awareness stage is a great way of informing potential customers that aren’t even aware they have a problem, or that there’s a solution out there that they do indeed may have a problem.

This can address an inconvenience they experience in their life that you know your product is the solution to. The best way of conveying this information is to educate them through engaging video advertising, whether it be short or long-form.

 

Edutainment In The Consideration Stage

Edutainment in the consideration stage is really important to getting the conversion as this is the stage that customers are aware of their problem and they’re doing online research to find the best solution.

By using edutainment at this stage, potential customers are learning more about the problem, solution, AND your product!

When your potential customer feels they can trust your brand, trust the information you’re providing, and trust your product, they’re almost guaranteed to convert!

The best form of edutainment at this stage in the journey is again, using short and long-form video advertising. Using short-form video advertising across different channels will increase the chances of your potential customers running into your information.

Some options for short-form video advertising include Google Video Ads (YouTube) and social media video advertising. Extra points if there are user-generated video testimonials that potential customers can easily find as this will also increase the level of trust your target audience has with your brand.

An option for long-form video advertising is to use livestreams with a PowerPoint to provide as much information about a topic as possible and steer the target audience to close at the end. This is a better option for bigger ticket options that require more consideration before purchase.

If your target audience is still not likely to convert after the video advertising, a link to learn more information in a landing page works really well!

 

Edutainment Research Landing Page

Edutainment Research Landing Page

 

Edutainment In The Convert Stage

So, now that our target audience is aware of their issue and has been researching solutions, it’s time to finally convert them and close the sale!

This is best done with a call to action. It’s usually at the end of the livestream in the form of a submittable form, or in the form of a direct link to checkout with the shorter form video advertising.

It’s best to make sure that all your bases have been covered in the previous two stages to get the highest possible success rate.

 

Edutainment In The Loyalty Stage

Some people get unsure with their purchases after the conversion and may do some extra research to make sure that the solution they picked is the right one.

This is the part where we reassure the customer and teach them a bit more about the product, brand, and problem that they’re facing.

The best way to prevent buyer’s remorse and increase brand loyalty is through user-generated testimonial video advertising, three reasons why videos, and even how-to videos on using the products.

This’ll help customers stay happy as a clam and prevent them from returning your product that they should have full faith in.

 

Edutainment With Video Advertising Laptop On Fire

Edutainment With Video Advertising Laptop On Fire

 

How Effective Is Edutainment In-Video Ads?

Edutainment has been used in everything from children’s education, such as Sesame Street, to public service announcements, such as the Dumb Ways to Die, and has shown to increase motivation, engagement, and improves focus.

In a recent Poof New Sales article, the use of education in marketing leads companies to 3 times more sales at 62% of the cost! They also state that the lead qualities are better.

These statistics make sense when we take into consideration what we talked about above of having more educated customers being more likely to buy, and be happier with their purchase.

To back up these claims even more, a recent study by Conductor showed that educational marketing content made customers 131% more likely to make a purchase.
This is because we are reinforcing our value proposition with knowledge, data, and facts so that consumers better understand what product they’re getting for the cost.

Not only are edutainment marketing consumers more likely to convert, but Conductor also has data to support that there’s long-term benefits of using educational marketing to increase the overall trust and affinity for a brand by about 8%-9%!

Even if the conversion doesn’t happen in the short term, the potential customers are more likely to convert later on after seeing more video advertising.

Seeing the long-term benefits of edutaining marketing video advertising is not surprising as we’ve established that we are experts in our field and know what we’re talking about as we inform the target audience.

 

Edutainment With Video Advertising Dog Chews UGC

Edutainment With Video Advertising Dog Chews UGC

 

Why You Need A Creative Agency For Your Edutainment Video ads

Creating edutaining video advertising can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video advertising creative agency will be able to do everything from scriptwriting to tracking & reporting with video advertising assets that can be improved and scaled on various different platforms across your marketing mix.

The best video advertising styles to help brands get started with their edutainment include formats like user-generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with edutainment, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

 

Edutainment With Video Advertising Product Promotion

Edutainment With Video Advertising Product Promotion

 

Summary

To make a long story short, Edutainment is a mix of education and entertainment. It was named in 1973 by Bob Heyman.

Edutainment video ads work by informing the target audience about the problem, solution, and your product. This increases conversion, trust, and affinity for your product.

Edutainment can be used all throughout the customer journey, and can all be done in the same video ad by high-quality creative ad agencies.

Edutainment marketing is highly effective in both the short and long term. It increases the conversion rate by 131%. Edutainment also increases trust and affinity for a brand by 8%-9% in the long run.

Partnering with a creative advertising agency to do edutaining video advertising is the best option. When you’re ready to start, contact us at VisCap Media to start your video advertising campaign!

 

Sources:
Why You Should Create Content That Educates And Entertains | Marketing Profs
That’s Edutainment | The Marketing Sage
Edutainment | Leverage Edu
Educational Entertainment | Wikipedia
Dumb Ways To Die | PSA Melbourne Trains
Home | Sesame Street
Education Based Marketing | Poof New Sales
Winning Customers Educational Content | Conductor

innovative marketing in video advertising Being First
Articles, Marketing Guide

Innovative Marketing In Video Advertising | VisCap Media

Innovative Marketing In Video Advertising Thumbnail

Innovative Marketing In Video Advertising Thumbnail

 

 

Innovative Marketing With Video Advertising

Marketing certainly is an interesting space to work in…

The industry is ALWAYS evolving and keeps us marketers on our toes trying to stay ahead of the game and be the first to introduce new theories, processes, and techniques to different situations to get the best results possible.

While consumers become flooded with over 10,000 brands a day, the rise in innovative marketing has grown in importance. It comes from a need to disrupt the status quo and flip it upside down.

Doing disruptive marketing is important as standing out from the crowd (in the right way) will create scroll-stopping viral content that people will want to remember and share!

In this article, we’ll go over what innovative marketing is, how it works in video marketing, and why marketers use innovative marketing in video advertising.

Continue reading to learn more about this topic as if you’re not on the cutting-edge of marketing innovations, it’s nice to at least keep up with everyone else!

 

 

 

Key Takeaways

  1. Innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.
  2. There are 3 main ways of finding innovative marketing strategies.
  3. There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic.
  4. Companies chase innovative marketing strategies to stay competitive and become more successful.
  5. You should be working with an innovative creative agency.

5 Key Takeaways Innovative Marketing in Video Ads

5 Key Takeaways Innovative Marketing in Video Ads

What Is Innovative Marketing?

At least keep up with the rest of us…

OECD defines innovative marketing as “the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.” and I think that this definition sums up our new vocabulary nicely.

We’ll go into more detail and other ways innovative marketing can be used later on.

So, now that we have a definition for innovative marketing, what is it on a more detailed level?

Innovative marketing is REALLY difficult. Imagine trying to refresh old ideas into something new, flipping established theories on their head, or reinventing the entire wheel.

It’s like the invention and research part of the marketing world. It can be really hard sometimes to think up ideas and destinations that others can’t even imagine!

 

innovative marketing in video advertising Lightbulb Art

innovative marketing in video advertising Lightbulb Art

 

How Innovative Marketing In Video Advertising Works

Innovative marketing is a tricky subject, but there are a few strategies we can use to get some valuable insights to make it work.
We’ll talk about three of the main ways marketers and CEOs are hunting for the Great White Whale that is innovative marketing and away from the blood-infested red oceans they’re currently competing with others in.

 

@viscapmedia

3 Ways of Staying Ahead of The Game in Mktg #innovativemarketing #marketingtiktoktips #marketresearchtips #branddifferentiation #marketingstrategy

♬ Road Trip with Ali – Mint Fin

 

 

The three different ways of finding innovative marketing strategies include:

  1. Traditional market research & data analysis
  2. Blue Ocean Strategy
  3. Off-Core Differentiation

 

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

 

Market Research & Data Analysis

The traditional approach to finding new uncharted seas is to do market research and data analysis to find areas that consumers want and can be profitable.

The research part can be done by hiring a market research agency, or by doing it in-house. The prices for market research from a third-party can get pretty ridiculous.

Doing the research in-house is more economical, plus the research can be used for various different things including improving on current offerings and processes.

When looking for innovative marketing strategies, surveying teammates, clients, potential clients, and others working in the same industry can dramatically improve the quality of data collected.

I HIGHLY recommend using digital surveys as this’ll make importing the answers A LOT easier and more accurate. You can use tools like Qualtrics or SurveyMonkey to get your answers and save them all in one place.

After the data is collected, it gets imported into a database for analysis. I am genuinely sorry if you used paper surveys, and I feel for you… Totally been there!

Anyways, the industry standard for market research data analysis is SPSS but other tools like Microsoft Access can get the job done.

Now that the data is imported, it’s time to look for insights for your new innovative marketing strategies!

Look for similar answers between the surveys and find some trends that really stick out to you. Use these insights to formulate an innovative marketing strategy with some web searches to make some S.M.A.R.T. Goals.

 

innovative marketing in video advertising Smart Goals

innovative marketing in video advertising Smart Goals

 

Remember, as we spoke about in the Organic Marketing TikTok Strategy Guide, that S.M.A.R.T. Goals is an acronym for Specific, Measurable, Achievable, Relevant, and Timely.

Blue Ocean Strategy

 

innovative marketing in video advertising lifestyle image blue ocean

innovative marketing in video advertising lifestyle image blue ocean

 

The next approach we’ll be talking about to finding more innovative marketing strategies is to use the tried and true Blue Ocean Strategy.

Blue Ocean Strategy is defined as “the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.”

The definition above is directly off the blueoceanstrategy.com website and is definitely an interesting resource I encourage you to look into.

Blue Ocean Strategy puts an emphasis on differentiation at the strategy and business model level instead of the offerings. This creates breathing room for the brand while others attempt to imitate their new innovative marketing strategies.

It isn’t a permanent solution and has some limitations as far as its usefulness.

The main points Blue Ocean Strategy makes are to create uncontested market space, make the competition irrelevant, create and capture new demands, break the value-cost trade-off, and align the entire firm’s activities in the pursuit of differentiation and low cost.

This strategy is useful if your company is better at pivoting and repositioning as it requires a total change in strategy and business model whereas the more traditional approach is on a more superficial level.

 

Off Core Differentiation

 

innovative marketing in video advertising lifestyle image different fishes

innovative marketing in video advertising lifestyle image different fishes

 

The Off Core Differentiation Strategy seems like a critique of the Blue Ocean Strategy and attempts to solve the limitations that Blue Ocean Strategy has to offer.

The two types of off core differentiation are imported benefits and peculiar particularity. These two types of off-core differentiation are less likely to be copied by competitors as they’re either super ballsy, weird or totally unique.

The point of off core differentiation is to change something within the business model that ISN’T the core benefits.

Core benefits are offerings that consumers expect in an offering. An example would be having calls to action in video ads that convert when every client and every competitor expect that to be an element within the offering.

Having off core benefits can be a bit tricky and finding ones that’ll work that competitors won’t be able to copy is even harder.

The first point of off core differentiation with imported benefits is to find some offerings that others not in your industry are offering, and add them to your list of offerings.

This could be implementing some advertising techniques that are unique to print and bring them into a video advertising light that no one has ever tried before as an example.

The second point of off core differentiation is with peculiar particularity. This is all about finding a unique style that is not traditional to your category. This could be anything from shooting online video ads with traditional film to adding a specific style to the videography to create a unique style.

An example of this would be Quinten Tarentino inventing his own film category, and now any film that copies him STILL relates back to him in one way or another.

 

Why Marketers Use Innovative Marketing In Video Advertising

 

innovative marketing in video advertising lifestyle image strategy planning

innovative marketing in video advertising lifestyle image strategy planning

 

Finding innovative marketing strategies in video advertising is difficult, but when done correctly can lead to MASSIVE returns on investment.

We’re also projected to have MASSIVE, absolutely MASSIVE blue oceans available after the pandemic as businesses close, customer behavior changes, new technology becomes available, and voids become more noticeable.

A recent Forbes article states that “the transformation will happen to long-standing markets, competition, regulation, consumer preferences, behaviors, industries, business models, value propositions, and competitive advantages.” This all sounds like an awesome opportunity to current marketers and CEOs that want to expand on their business and venture into uncharted territories.

The fact of the matter is that a lot of the conventional systems that were in place pre-pandemic have been proven to be less effective than we thought.

With the leveling of the playing field and new rules/regulations potentially being introduced, marketers and CEOs are looking for new ways to dominate the new battlefield of business.
In the book “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout, the FIRST two laws listed in the book are The Law of Leadership and The Law of Category. Both of these laws state that if you’re not first, you’re last. If you’re not first, invent a category to be first in.

The two laws explain that first in class and best dressed are the winning ingredients to being top of mind, tip of tongue.

 

innovative marketing in video advertising Being First

innovative marketing in video advertising Being First

 

Why You Need An Innovative Video Marketing Agency

Not only keeping up with modern video advertising trends is difficult, but to be on the cutting edge of innovative marketing with video advertising is a totally different beast in and of itself!

The truth is that you WANT to work with the latest and greatest when it comes to partnering with other firms for business, so why not take the same approach with your video advertising videos?

Here at Viscap Media, we are constantly innovating new frameworks, techniques, and offerings to best service our clients to deliver the best results possible. We’re more than geeks with cameras, we’re marketers at heart.

We put in innovative marketing theory and video ad techniques to deliver the best possible video ads for our clients.

We also love staying ahead of the herd and paving the way forward for video marketing everywhere.

Want to see what innovative video ads can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating innovative video ads content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

 

Summary

To make a long story short, innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.

There are 3 main ways of finding innovative marketing strategies. These include the traditional research & analysis, Blue Ocean Strategy, and off-core differentiation strategy.

There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic as traditional processes in place have shown to be ineffective and need to adapt with the changes within the world today.

Companies chase innovative marketing strategies to stay competitive and become more successful. They create new offerings and business models to stand out from the crowd and offer clients better products or services.

You should be working with a creative agency that pursues innovative marketing. Using older techniques for video advertising in a modern space will make the video ads less competitive and effective to your target audiences. Working with a creative ad agency that keeps up with the time and is constantly innovating will provide the best deliverables and results for your brand.

 

Sources:
Limitations Of Blue Ocean Strategies | 1 Blue Ocean Strategy
There Will Be Blue Oceans Everywhere Post Pandemic | Forbes
What Is Blue Ocean Strategy | Blue Ocean Strategy
Surprising Secret Successful Differentiation | Fast Company
Marketing Innovation Definition | OECD

Social commerce video ads BTS on phone
Articles, eCommerce, Marketing Guide

How Social Commerce Is Shaping The Future | Viscap Media

How Social Commerce Is Changing The Future Article Thumbnail

How Social Commerce Is Changing The Future Article Thumbnail

 

How Social Commerce Is Shaping The Future Of eCommerce

What’s social commerce? According to Investopedia, “social commerce uses networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services. A social commerce campaign’s success is measured by the degree to which consumers interact with the company’s marketing through retweets, likes, and shares” and this definition does an excellent job of defining social commerce in a concise manner.

This is the next evolutionary step for eCommerce as retailers want to stay in front of their customers. Because of the pandemic and the evolution of technology, customers are getting more and more options to choose from while shopping. From an article by TechJury, Americans spend an average of 2 hours and 22 minutes a day on social media. This is up from 1 hour a day from 2012. If customers are spending more and more time on social media, why not just target them there and have the customers check out through the social media platform?

 

 

 

Key Takeaways

  1. Social commerce is the next step in eCommerce.
  2. TikTok is gaining in popularity and could possibly dethrone Instagram as the #1 social commerce platform
  3. Social commerce is highly effective and has shown proven results for eCommerce growth.
  4. There are various ways of managing social commerce stores, and some software to help you manage them all in one place!
  5. When struggling with social commerce video ads, it’s okay to turn to professionals for help.

 

5 Key Takeaways Social Commerce Changing Future Infographic

5 Key Takeaways Social Commerce Changing Future Infographic

 

What Are The Top Social Commerce Platforms?

Social commerce is all about using social media to increase eCommerce growth. The top 5 platforms for social commerce are:

  1. Instagram
  2. Facebook
  3. Twitter
  4. Pinterest
  5. YouTube

 

@viscapmedia

Top 5 social commerce platforms, plus an up and comer. #socialcommerce #ecommercegrowth #smm #digitalmarketingtips #viscapmedia #socialmediamarketing

♬ Bubble – Official Sound Studio

 

These top 5 social commerce platforms are competing for the same eCommerce business and some are doing better than others. According to Gary Vee, this competition has turned into a trillion-dollar war between these platforms.

Let’s break down the top 5 social commerce platforms to see how they’re doing.

 

Top 5 Best Social Commerce Platforms Infographic

Top 5 Best Social Commerce Platforms Infographic

 

Top 5 Social Commerce Platforms: Instagram

 

Social Commerce - IG Icon

Social Commerce – Instagram Icon

 

Compared to its competitors, Instagram is doing very well within the social commerce space. They boast the highest average order value at $65 of all the social commerce platforms and boast a conversion rate of over 1%. This is going to be the most popular social commerce platform used for eCommerce growth.

The Instagram Shop function is attached to the Facebook Shop, as well as your eCommerce storefront/website. The function is only available on mobile devices, not desktop, and allows social shopping with one click over from the brand’s Instagram page.

Social shoppers can browse their products, read the different descriptions, compare prices, and click on a link to their eCommerce website when ready for purchase.

Using Instagram Checkout, customers can also make instant purchases through posts they see inside of their feed. This streamlines the process and relieves the pain point of being taken off-app to make the purchase.

Instagram is considered the most popular and successful social commerce platform as of right now because of its performance metrics, but with the emergence of TikTok it’ll be interesting to see how long they can hold the crown.

 

Social Commerce Article Miracle Instagram Shop Screenshot

Social Commerce Article Miracle Instagram Shop Screenshot

 

Top 5 Social Commerce Platforms: Facebook

 

Social Commerce - FB Icon

Social Commerce – Facebook Icon

 

The next social commerce platform we’ll talk about is Facebook. Facebook and Instagram are very similar and growing even more similar every day as Facebook further integrates Facebook, Instagram, and WhatsApp into a cross-platform mega app.

The social commerce platform brags that they drive ⅔ of all the traffic to Shopify based on a recent Shopify Study.

Facebook is still an eCommerce company’s best bet at eCommerce growth through impressions as they’re still king of the hill as far as total number of users.

Since the Instagram and Facebook Shops are linked, everything you were able to see on the Instagram shop will be up in the Facebook shop. The only difference is that the Facebook shop is accessible via desktop as well as mobile.

There’s Facebook Marketplace where, very similar to Instagram Checkout, allows social shoppers to make purchases in-app without having to travel to a separate website to complete the purchase.

Using Facebook Marketplace streamlines the process and allows for more conversions as the level of trust with a company can be more dependent on the social commerce platform rather than the actual product seller.

 

Social Commerce Facbook Marketplace

Social Commerce Facebook Marketplace

 

Top 5 Social Commerce Platforms: Twitter

Twitter introduced their “Buy Now” button in 2015 for social shoppers, and haven’t made much progress in social commerce since. Now, in a recent Twitter blog post, Twitter announced that they’re currently working on a Twitter Shop Module to help companies pursue eCommerce growth.

According to a blog article from Oberlo, about 20% of the US population is active on Twitter and over 40% of users on Twitter say they placed a purchase after seeing the product on Twitter. This makes Twitter a viable platform to take advantage of social shopping and have some eCommerce growth.

Something to consider when implementing social commerce on Twitter is the conversion rate for Twitter is LOWER than 1% so budgets should be watched and market testing should be done to ensure that the target audience is in fact on the platform.

 

Top 5 Social Commerce Platforms: Pinterest

 

Social Commerce - Pinterest Icon

Social Commerce – Pinterest Icon

 

Pinterest has recently rolled out a new feature for social shopping as of June 2021! This new social commerce feature is called Pinterest Shopping List. Shopping List will allow social shoppers to browse pinned products, shipping costs reviews, and price drops.

These tools will allow for eCommerce growth through new social shoppers that can browse and compare products all in one place.

The successes of Facebook, Instagram, and TikTok has inspired other social media platforms to jump on the bandwagon to keep up with modern demands for their platforms.

Very similar to Twitter, their conversion rate is UNDER 1% and it’s best to do some research, market testing, and be very observant when launching a social commerce shop on Pinterest.

 

Social Commerce Article Pinterest Other Products Page

Social Commerce Article Pinterest Other Products Page

 

Top 5 Social Commerce Platforms: YouTube

 

Social Commerce - YT Icon

Social Commerce – YouTube Icon

 

Youtube is part of the Google family and can be managed through the Google Ads portal along with the Google Search and Google Display campaigns. People frequently watch top product lists, product reviews, and drool over unboxing videos.

With a projected amount of over 82% of online purchases to be driven from video ads by 2022, the platform has a better model to increase eCommerce growth for businesses over some of its competitors.
Youtube is testing out a new feature where social shoppers will be able to click on a shopping bag in the corner of the screen for in-app purchases. This will increase the effectiveness of paid video advertising on YouTube as well as allow for eCommerce growth through their organic product videos.

93% of consumers also stated that seeing UGC content from eCommerce brands helped them make purchase decisions. This becomes even more powerful when they’re made into video format for social shoppers to watch.

Similar to Facebook and Instagram, YouTube has a conversion rate of ABOVE 1% making it one of the more profitable social commerce platforms to help with eCommerce growth.

Companies can already list products and merch in the description, but the new social commerce features being tested will help with eCommerce growth by allowing social shoppers to place purchases without having to have their page.

 

Social Commerce Youtube Marketplace

Social Commerce Youtube Marketplace

 

Top 5 Social Commerce Platforms: TikTok

 

Social Commerce - TT Icon

Social Commerce – TT Icon

 

Although TikTok didn’t make our top 5 picks, it’s certainly a social commerce platform to watch and look for in the future. With its explosion in active users and Tiktok quickly climbing to the #1 social media app, some brands like Walmart have seen shockingly good results through the platform.

Walmart launched a TikTok campaign where they began the first-ever TikTok shoppable live stream experience called the “Holiday Shop-Along Spectacular” where 10 creators show off their favorite Walmart fashion and allow social shoppers to watch to make an in-app purchase.

Other brands are hopping on the trend after seeing the results from WalMart’s campaign and it’s going to revolutionize the social commerce space in exciting new ways!

It’s like having an “As Seen On TV” ad that’s actually clickable through the screen!

I’m very excited to watch this trend and to see which other social media platforms will be using this structure in the future.

If you’d like to learn more about marketing on TikTok I highly recommend our other articles Organic Marketing TikTok Strategy Guide and The Guide To TikTok Paid Advertising.

 

Social Commerce WalMart and TikTok Shop Along Spectacular

Social Commerce Walmart and TikTok Shop Along Spectacular

 

Is Social Commerce Effective?

YES! Social commerce absolutely is!

Social commerce is HIGHLY effective and is evolving the eCommerce industry in new ways that are absolutely incredible.

In an article by BigCommerce they mention that 60% of Instagram users find new products to purchase through Instagram and 30% of online shoppers would purchase products through Facebook, Instagram, Pinterest, Twitter, and Snapchat.

These statistics by BigCommerce show that using social media marketing is highly effective, and mixing in-app purchases with this strategy will greatly increase sales volume as social shoppers don’t have to leave the app leading to lower bounce rates!

In the same BigCommerce article, they mention that 51% of millennials are likely to make a purchase over social media and that 84% of shoppers review AT LEAST one social media before purchasing (time to get that UGC content on point).

Why NOT sell the products on the same platforms that eCommerce brands are using for awareness? It’s an easier conversion! No worrying about whether or not the click to the website actually converted and the easier it is for a customer to purchase with less pain points increases the likelihood of purchase. This means a better chance at eCommerce growth for your business!

 

How Do I Use Social Commerce?

Social commerce can be set up across a bunch of different social media platforms to capture as much eCommerce growth as possible. Managing your social commerce channels can be time consuming and should be one of the main factors when focusing on which platforms to sell through.

To set up social commerce through these social media platforms, the most common way of doing this is to convert your social media profiles to business profiles, then either build a shop within the social commerce platform, link it to your eCommerce storefront, or sync the eCommerce storefront with the social commerce platforms via different apps and website that are available. A great example of a website that can manage all of your social commerce channels across all the different platforms is Salsify.

 

Salsify Social Commerce Platform Manager

Salsify Social Commerce Platform Manager

 

Using these social commerce tools will help with eCommerce growth, help increase impressions, decrease your bounce rates, and interact more with the social media communities.

Remember when setting up social commerce platforms to get as close to the native organic posts that are already on the app as possible. This will improve your results and help your content blend into the platform (in a good way) so that users will be more open to your products and services.

 

Why To Hire A Creative Video Advertising Agency

The process of creating social commerce video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming. It’s even worse if the social commerce video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social commerce video ads BTS on phone

Social commerce video ads BTS on phone

Summary

To make a long story short, social commerce is the next step for eCommerce as more and more social media platforms jump onboard with the idea of selling through their platforms. Social media platforms like Twitter and YouTube are testing new ways of putting eCommerce business on their websites and all these new technologies will be available to brands to help them with their eCommerce growth!

The top 5 social commerce platforms include Instagram, Facebook, Twitter, Pinterest, and YouTube. TikTok is number six and has been gaining in popularity very recently. It’ll be interesting to watch which of these six will take the crown as the winner of the multi-billion dollar social commerce war as TikTok is absolutely EXPLODING recently.

Social commerce has already been shown to be highly effective with PROVEN results ranging from Instagram Shop & Facebook Marketplace to TikTok’s most recent case study with Walmart influencer holiday shopping. These are proven channels to help with your eCommerce growth.

There are various ways of managing social commerce stores, but the easiest way is to have some social commerce software help you sync your eCommerce website across the different social media platforms.

When struggling with social commerce video ads, it’s okay to turn to professionals for help. When you’re ready to launch your videos, come speak with us at Viscap Media to help you get started!

 

Sources:
Social Commerce | Investopedia
Time Spent On Social Media | TechJury
Social Media Marketing Strategy | Shopify
Twitter Shopping Testing Shoppable Profiles | Twitter Blog
Twitter Statistics | Oberlo
Walmart’s CMO Leans Into Social Commerce | Forbes
Walmart Social Commerce on TikTok | Walmart Corporate
Social Commerce Blog | BigCommerce
Social Commerce Manager | Salsify

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

iOS 14 Tips Blog iPhone
Articles, Marketing Guide, Technology

Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

Cody GeekOut Miami Talk Thumbnail
Articles, eCommerce, Marketing Guide, Technology, Video

How To Create High-Converting Video Ads | Viscap Media

How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

 

 

How To Create High-Converting Creative Video Ads

What mistakes are people making with their video advertising? How can video marketers fix these mistakes and succeed in the modern battlefield of video advertising? How should video advertisements be structured and which key elements should be included?

Throughout this article we’ll walk you through everything you need to know about how to create high-converting creative video ads that ACTUALLY work in the modern space. Keep reading to learn more.

 

Key Takeaways

 

 

  1. F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.
  2. A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.
  3. Use the 80/20 Rule when launching and testing video ads.
  4. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.
  5. Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

 

5 Key Takeaways How To Create High-Converting Video Ads

5 Key Takeaways How To Create High-Converting Video Ads

Mistakes People Are Doing

You are missing out on scaling growth opportunities, If you’re doing any one of these:

Launch new creatives once in a while
No systematic approach?
Not sure what, how, or why?

If you are not pumping out new creatives, your competitors who do will ultimately convert your customers into theirs. You wouldn’t be able to run enough split tests to truly optimize your ads with split testing. You also need to have more ad options to discover your biggest winner.

Most people only know the hook and CTA, and don’t understand what goes in between them that contributes to a successful ad. Without a systematic approach, you can’t identify what’s actually working, and wouldn’t be able to recreate the success.

Once you are familiar with what goes in between Hooks & CTA you can now create countless optimized video ads to launch creatives to hit the range of 50 to 100 per week. All you need to know is what modular & scalable pieces to plug them into the frame.

Get Familiar With This Pre-Production RoadMap

Pre-Production Roadmapping Modular Video Advertising

Pre-Production Roadmapping Modular Video Advertising

 

@viscapmedia

#JetPuffedSmourth #modularvideos #videoads #socialmediamarketing #marketingtiktok #tiktokmarketing #videopromotion #instagramvideo #videomarketingtips

♬ Funk it up – Official Sound Studio

F.E.M.S.S.A.

F.E.M.S.S.A. stands for: Frameworks, Elements, Modular, Segments & Structure, Auditing. Let’s dive deeper on this subject and talk about each part of the theory.

Frameworks

Frameworks are tested, and they’re proven. It produced 6-7 figures winning results many times and with many different industries. This is where you can get your best chances of success.

You can plug & play with these frameworks. They’re repeatable. But you have to fill the framework with modular elements.

When time gets unpredictable you want to rely on your Framework. You can be assured and know that you can take your elements, plug them in there, and expand.

This is one of our proven frameworks below!

Ex. Pass UGC Framework

 

Cody GeekOut Miami Talk Thumbnail

Cody GeekOut Miami Talk Thumbnail

 

Video Frameworks For Modular Video Advertising

Video Frameworks For Modular Video Advertising

Elements

Elements For Modular Video Advertising

Elements For Modular Video Advertising

 

Elements are the components that make up your ad, think about baking a cake.

You want to start looking at contents in a way that when you see these pieces, you can identify them. Once you can identify them! You can recreate them! Because now you can understand what is contributing to your success.

Our team figured this out and made each element, 4 seconds long, because that’s the amount of time somebody will need to read the copy and take in the visual. We always aim for 4 seconds & hardly ever go over.

This is all you will need is to identify what pieces you have been using for your success. Here are the elements that make up an ad, but not all of them are a part of one ad!

Modular Videos

Video Multiplication For Modular Video Advertising

Video Multiplication For Modular Video Advertising

You want your elements to be modular! Why? Because you want repeatable success for your creatives. If you want to recreate your success, you need to be able to break it down and know what your ingredient list is.

You can then take a successful element from one ad, plug it into another ad, and several other ads. Being modular extends the life of your content & lowers your cost per content.

Segments & Structure

You need to know to the deepest level of what it’s going to be categorized so you can use it over and over again.

Anytime you can introduce a product with social proof, PR, or a number of reviews, it is HIGHLY effective and people will start to believe it is all it seems to be.

The structure of these elements is very important because they determine what framework you’ll be using. For example, these two are similar but there is a difference between product intro and discovery. Mixing the two will set off the tone, perspective, and the viewers.

Without structures, you are not able to reuse the element easily, and not going to have much life out of them. It won’t let you roll over the success you have.

Auditing

Begin with creating your inventory and taking the contents you already have.

To Audit, you want to look for your winners & losers. Find which element works & didn’t work, and segregate them. From here, we want to cross-reference them. Look for what element is in this ad & that ad, and find the one being repeated.

The next question to solve is, which one of these is leading to success? These are the ones you want to be repeating. Take Inventory, track how many elements do you have that lead to success.

You’ll want to plug in the winning element and play, you’ll be mixing and matching the elements with an educated approach. After you have received data back from the Plug and Play, you can now start split testing because you’ll know what each part of the ad is made out of.

Analysis and Implementation For Modular Video Advertising

Analysis and Implementation For Modular Video Advertising

 

Step #1: Analyze Winner & Losers: Ad 1, Ad 3, and Ad 4 are winners with the highest conversion rate, lowest CPM (Cost Per Mille), and Highest CTR (Click Through Rate) stopping power, view time.

Step #2: Cross Reference: Hook #3 & Intro Product #2 are the same.

Step #3: Take Inventory: Record the winning elements from all the videos in the cross-reference

Step #4: Plug & Play: take all the winning elements, mix & match to fill the framework.

Audit Recap!

Think of A.U.D.I.T. as:

Analyze
Usability
Distribute To Your Framework
Integrate it
Test It

Clients typically want to pay $4K to 5K per Content Packages. Yes, they’re not cheap! It comes with 68 Unique Pieces and about 2-3 storyboards.

How To Test Your Modular Video Ads

Good creatives should never die out! Let’s make sure we’re getting rid of the riff raff and promoting the hell outta the winning video ads.

It’s always important to test ads with the P.L.R.T. or the Path of Least Resistance Test. If you’re testing creatives, that means you should ONLY be testing creatives.

This means that proven copy and proven thumbnails should be used to prevent these variables from affecting your results.

From there, you’re gonna start gold mining. Red, yellow, and green are used to sort the different variations to see which video ads performed the best.

Red is going to be at the bottom of the barrel, below metrics, and needs to be cut.

Yellow is in the middle and can go either way. To figure out what to do with yellow video ads, use a correlation decision making tree.

Green are your winning video ads that have floated to the top and need to be promoted and scaled like crazy.

4 Metrics For Measuring Video Ad Performance

  1. Average Video Watch Time
  2. Playthrough Percentage
  3. Cost Per Click
  4. Click Through Rate

 

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

 

You can also apply the 80/20 rule where 80% of the video ads are made using proven frameworks, and the other 20% is used for testing. You can also go 70/30 or 60/40 depending on how many new video ads you would like to test.

In a sticky situation, you can still fall back on your proven framework ads that are guaranteed to provide results. These are your workhorses that will keep you moving, but you GOTTA be consistently testing new video ads.

The more you can test, the more likely you’ll strike a goldmine video ad that will be an absolute winner.

 

How To Create High Converting Video Ads BTS Cody

How To Create High Converting Video Ads BTS Cody

The Power of UGCs

User Generated Content, or UGC, is a really useful framework that can be repurposed to create MANY more video ads than before.

There’s more than two ways to use UGC content, but we’ll go over two in this article as an example. The two ways we’ll be talking about using UGC content is in Direct Response (DR) script driven videos and in element morphing pieces of video ads.

Any winning videos can be turned into UGC content through UGC morphing. When morphing, we’re basically turning all text-driven elements that were in the video ad and automatically bring them to UGC style content. Turning the video ad into something very similar to “As Seen On TV” ads.

In past frameworks, AFTER the solution has been introduced inside of the video ad, the UGC content is used to provide social proof and reinforce the product as a believable solution to the target audience.

 

How To Create High Converting Video Ads Miracle Sheets UGC

How To Create High Converting Video Ads Miracle Sheets UGC

Here’s How To Bring Your Cost Down Per Content

Let’s say you get 8 Unique Pieces of video advertising content for $8K.

That puts your piece per content at $1K. If you break those pieces into modules fashion you can now multiply how many ads you have. You can make 80 content and that will bring your cost per piece of content down to $100.

Get familiar with F.E.M.S.S.A. to scale aggressively! Let’s make up for iOS 14 privacy updates in the most creative way possible!

Why To Hire A Video Marketing Creative Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

So, to make a long story short let’s run through the 5 key takeaways from this article.

F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.

A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.

The 4 key metrics to look for when auditing an ad are video average watch time, playthrough percentage, cost per click cost, and finally the click through rate.

Use the 80/20 Rule when launching and testing ads. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.

Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help! To learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

GeekOut Ukraine

Now that you’ve gotten a taste of Viscap Media’s CEO speaking about powerful modular videos and UGC content that convert, it’s time to see him in-person or in real-time on a livestream!

We’re excited to announce that Cody Iverson will be speaking at the GeekOut Ukraine event on Saturday August 28, 2021 at 11AM GMT. You can follow the link to GeekOut Ukraine Live to get your FREE pass to watch.

Don’t miss your chance to learn new ways of using video advertising and UGC content to skyrocket your eCommerce business to the moon!

We look forward to seeing you there!

 

 

Sources:
GeekOut Ukraine Live | GeekOut

TikTok Paid Advertising Thumbnail
Articles, Marketing Guide, TikTok

The Guide To Paid TikTok Advertising | Viscap Media

The Guide To Paid TikTok Advertising

The Guide To Paid TikTok Advertising

 

So, TikTok currently has 689 million active monthly users as of January 2021. That’s INSANE!!! The TikTok app has also been downloaded over 2 BILLION times as of April 2020. It’s also been the #1 downloaded app in Apple’s app store since the first quarter of 2019! TikTok first gained traction with the younger generations in the US and is now expanding to take over the older generations as well in their quest for video social media app domination.

We’ll go over what TikTok marketing is, the recommended TikTok video advertisement specifications, whether or not you should advertise on TikTok, how to set up your TikTok ads manager, creating a TikTok campaign to advertise on TikTok, and some neat tips as to how to take your paid TikTok marketing to the next level!

Once we figure out how to do these things, I’m sure you’ll be on your way to making totally killer TikTok paid marketing strategies to grow your business and scale up quickly!

Key Takeaways

  • TikTok has been growing at an exponential rate and is able to target whatever generation or specialized niche you are targeting.
  • TikTok has a preferred size and video format that uploaders should keep into consideration when they advertise on TikTok.
  • TikTok is good for advertising and can simplify the whole paid marketing process with some features that aren’t available on other social media platforms.
  • There are many different types of paid TikTok campaigns to choose from.
  • Setting up your TikTok Ads Manager is easy, but requires a separate account to be created.

Setting up a TikTok campaign for paid social media marketing couldn’t be easier as there’s a simplified and customized option where TikTok will walk you through the whole setup process.

Contact us today, and let’s get started working on your paid digital marketing campaign video plans!

 

Key Takeaways Infographic advertising on TikTok campaign Ads

Key Takeaways Infographic advertising on TikTok campaign Ads

 

What Is TikTok Social Media Advertising?

So, TikTok makes it super easy for people to find what their TikTok advertising posts should look like. Check out this link to the recommendations of your TikTok advertising post by going to video ads specification. You can also find a link for it in the links section at the bottom of this article. If you don’t want to click either link that’s okay! We got you covered. All the information is directly from TikTok and in a table that’s easier to read than the one on TikTok’s own website article.

 

TikTok Paid Advertising Best Practices Table

TikTok Paid Advertising Best Practices Table

Suggestions for better ad performance and user experience:

1. ​The video creative must have background music or sound.

​2. Upload high-resolution videos. Avoid blurry or distorted pictures caused by stretching or compressing dimensions.

3. Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often. An example of this would be using Mandarin Chinese in Australia or Spanish in the United States.

These suggestions above are directly from the horse’s mouth To be honest, it’s probably more of a recommended guideline than a suggestion. If your video is not optimized you can use the “Intelligent Optimization Tool” inside of your TikTok Business account.

Now that we got the basics out of the way, let’s move on to something a bit more complicated.

 

3 Ways To Get Better TikTok Ad Performance Infographic

3 Ways To Get Better TikTok Ad Performance Infographic

 

Can And Should You Advertise On TikTok?

Whether or not TikTok advertising is right for you is totally up to what your market research is saying. This will be a combination of doing target market research, finding your key demographics, creating an ideal customer profile, creating a customer journey, and finding out if TikTok matches up with your research as a platform that makes sense to reach the target audience.

A few years ago, the key demographics of TikTok were different than they are today. The average age was 16 years old and would not have been considered for products that appeal to a more mature audience. Recently, the number of people over the age of 18 has exploded at an alarming rate.

According to Statista, as of March 2021, 22.4% of users are between the ages of 20-29, 21.7% are between the ages of 30-39, 20.3% are between the ages of 40-49, and only 11% of users are above the age of 50. This means that TikTok is able to show your TikTok campaign to WAAAY more diverse groups of people than in the past. Individuals with different interests and that belong to generations other than Gen Z are now very reachable through the app allowing companies to target specific niches to get the right TikTok advertising in front of the right target audience. These target markets can also be super narrowed down to get exactly the right people in front of the ad, or it can be A/B tested through the TikTok Ads Manager optimization settings.

Advertising on TikTok comes with some really cool features that you don’t get on other social media platforms. As we mentioned before there’s the Intelligent Optimization tool to make sure the videos are formatted and fit right. You can also set the target advertising objective for your TikTok campaign in the TikTok Ads Manager.

The options for simplified mode include website conversions, website traffic, app installs, and lead generation. A third reason to advertise on TikTok is the A/B ad testing and AI optimization it offers. Some different levers that can be tested for include the target audience, account structure, optimization event, creatives, and bid & budget. We’ll talk about these more in-depth under the “How To Create A TikTok Campaign For Paid Social Media Marketing” section below.

TikTok makes setting up your advertising SUPER easy. There’s an easy/simplified mode and an advanced/custom mode so you can get extremely precise with your settings or let the AI do MOST of the heavy lifting (still requires effort).

 

Can I Afford A Paid TikTok Campaign?

Another thing to consider when deciding whether or not to advertise on TikTok is the cost. Can you afford it and will it produce the ROI (Return On Investment) you’re looking for? TikTok starts at $10/CPM and goes up from there. The average TikTok campaign is costing brands between $50,000-$120,000 depending on format and length. The minimum spend for advertising on TikTok is $500 with brand takeovers costing $50,000/day, In-Feed Ads at $10/impression, and a hashtag challenge costing $150,000/week. This minimum spend is going to put in a barrier to entry that some small businesses can’t afford. If this is you, don’t worry! You can start with the other social media channels such as Facebook and Instagram, then start advertising on TikTok when your accountant says it’s all good.

In-Feed Ads are the most affordable format right now with the $10/CPM cost with it. The most expensive format is the Branded Hashtag Ads. These ads can be done organically, but paying for the TikTok campaign guarantees that viewers will be seeing it promoted for six days and increases the chance of the TikTok campaign going viral.

Is TikTok Good For Advertising?

 

Advertise On TikTok Campaign Inspiration Case Studies Screenshot

Advertise On TikTok Campaign Inspiration Case Studies Screenshot

 

There are a few different ads you can launch on TikTok depending on what your goals are. You can view case studies and examples on the TikTok Inspiration page which shows other brands that have launched amazing TikTok campaigns on the app.

  1. Topview Ads
  2. Brand Takeover Ads
  3. In-Feed Ads
  4. Branded Hashtag Challenges
  5. Spark Ads

Influencer Marketing (Not technically a TikTok advertising post directly)

 

Different TikTok Ad Types: Topview Ads

The first one we’re gonna talk about is the Topview Ads. The Topview Ads are similar to the top listing ads on Google or any other PPC really. It’s the FIRST thing that pops up when someone opens up the app. I’ve certainly accidentally clicked on these more than once and know from first-hand experience that these drive lots of interactions.

 

Advertise On TikTok Campaign Topview Ad Screenshot

Advertise On TikTok Campaign Topview Ad Screenshot

 

Different TikTok Ad Types: Brand Takeover Ads

The second type of ad that can be used is the Brand Takeover Ads. These ads are similar to the Topview Ads. These are essentially like the pre-roll video ads that you see on Youtube before your actual video plays. There’s no way to comment or like these videos/pictures and it’s best to pair these ads up with other formats to get the best reach for your TikTok campaign.

 

Advertise On TikTok Campaign Brand Takeover Ad Screenshot

Advertise On TikTok Campaign Brand Takeover Ad Screenshot

 

Different TikTok Ad Types: In-Feed Ads

The third type of ad are the In-Feed Ads. These are TikTok campaign ads that appear in people’s organic “For You Page” or FYP. The best practice for these types of ads is to go with a brand story or make the ad look as organic as possible. These types of ads have the ability to be shared, commented, liked, followed, or interacted with by the viewers.

 

Advertise On TikTok Campaign In-Feed Ad Screenshot

Advertise On TikTok Campaign In-Feed Ad Screenshot

 

Different TikTok Ad Types: Branded Hashtag Challenge

The fourth type of ads that can be harnessed for better reach is the Branded Hashtag Challenge. This goes beyond simply clicking on a link or watching a video. It calls on the community to accept the gauntlet and create their own UGC or User Generated Content in a chance to win rewards and/or create interesting content based on the TikTok campaign you’re running. These have the greatest amount of engagement and can produce some shockingly good results.

 

Advertise On TikTok Campaign Hashtag Challege Screenshot

Advertise On TikTok Campaign Hashtag Challege Screenshot

 

Different TikTok Ad Types: Spark Ads

The fifth type of ads that can be used to advertise on TikTok are the Spark Ads. They’re totally native to the TikTok platform and lets you use organic TikTok advertising with some interesting features.

Instead of having ALL the buttons on an ad point to your landing page, you can pick and choose where each button will send the viewer. The profile icon will lead to your TikTok profile page, swiping left will bring them to your account page, clicking the music disc will bring them to the music page, and the CTA/video caption will send them to the landing page.

 

Advertising On TikTok Campaign Spark Ads Screenshot

Advertising On TikTok Campaign Spark Ads Screenshot

 

This is done by transforming the posts you already have on your page or by using an organic post by another creator (with permission). This type of ad is only good for Auction Ads and Reservation Ads. Some benefits of running these totally organic posts as paid ads is that it’s 100% native to the TikTok platform, it brings long-lasting market impact, and the goals are customizable with flexible buying.

 

To set up your Spark ads, there are 5 steps to follow:

  • Enable ad authorization
    • This is found under me, the 3 dot menu, privacy, then toggle ad authorization. You may have to scroll to the right to find this button.
  • Authorize video for promotional use.
    • Open a post, tap the 3 dot menu, tap ad setting, and agree to advertising ToS.
  • Generate video code.
    • Copy the video code.
  • Enter video code on TikTok Ads Manager.
    • Go to creative, Spark Ads, apply for authorization, paste code in the search bar, and tap confirm.
  • Publish the spark ad.
    • Create a TikTok campaign, select Spark Ads, upload assets, choose your post, and hit submit.

 

Different Types of TikTok Ads

Different Types of TikTok Ads

Different TikTok Ad Types: Influencer Marketing

Another tactic that can be used with your paid TikTok advertising is to use influencer marketing. We spoke about this in the Organic Marketing TikTok Guide so we’ll quickly glance over it for those that haven’t read the other blog article.

 

TikTok Creator Marketplace Home Page Screenshot

TikTok Creator Marketplace Home Page Screenshot

 

TikTok is AMAZING for influencer marketing and even has a TikTok creator marketplace where companies and people can find influencers to market their products and services. If you’re interested in becoming an influencer creator, check out this TikTok help article on how to get started on becoming a TikTok influencer/creator. If you’re a company or person looking for an influencer for your brand, check out the TikTok creator marketplace.

TikTok Creator Marketplace will ask you to set up a TikTok Ads Manager account or to login to one you currently have. After the login portal, TikTok Creator Marketplace will ask you to fill out a form for your TikTok campaign information and location to narrow down your search for the perfect creators.

 

Setup Creator Marketplace Account Screenshot

Setup Creator Marketplace Account Screenshot

 

Remember to keep in mind your brand personality and target audience when choosing an influencer to get the best overall reach and the most interaction out of your newly formed partnership.

 

Influencers on TikTok Creators Marketplace Screenshot

Influencers on TikTok Creators Marketplace Screenshot

 

Different TikTok Ad Types: Customer Journey

The different types of TikTok campaigns all contribute to one or more stages in the customer journey. Starting with awareness, all six styles of TikTok advertising can be used to generate impressions. The types of TikTok campaigns that would be best for generating awareness are Brand Takeovers, In-Feed Ads, Branded Hashtag Challenges and Influencer marketing. These are great options to get your brand and message in front of as many people as possible.

The second stage in the customer journey is consideration. The best options are going to be able to educate the viewer about the problem, product, and solution. The best formats you’ll be considering for this stage will be Topview Ads, In-Feed Ads, and influencer marketing. These three options are going to be your best bet at getting the right information to the right target audience. Think of this as your education funnel to make the viewer an expert on your brand vertical.

The third stage in the adventure your customer is travelling on is the convert stage. Our goal for these TikTok campaigns is… you guessed it! Conversions! We’ll want to use Topview Ads, Spark Ads, and influencer marketing to drive as much traffic to our landing pages as possible. We can also have a lead generation goal as well to capture new client information.

The fourth step is loyalty with the fifth being advocacy. We can add touchpoints with the client to increase brand preference and maintain as much top of mind, tip of tongue as possible. The best TikTok campaigns to use with these stages in mind will be the same ones for awareness. This will be the Brand Takeovers, In-Feed Ads, Branded Hashtag Challenges, and influencer marketing. The goal is to stay relevant and maintain the relationship the brand has built with their customer or client.

 

Different TikTok Ad Types: Summary

On top of all these reasons to advertise on TikTok, the BEST reason is that viewers are actively watching these videos and interacting with the app. With other platforms like Facebook, Instagram, and Youtube the viewers may be passively watching the content while doing something else as multitasking has taken over. TikTok doesn’t have this problem as bad as the others. I know from personal experience that rewinding a show I’m watching is really common when multitasking with TikTok as the app takes over my senses and drowns out the video I left on in the background. It requires the viewer to swipe every time they want to load a new video instead of having an autoplay function where it loads a new video after the current one is finished.

These different types of TikTok formats should be mixed and matched to get the best results. Something to keep in mind when designing your TikTok campaigns is organic looking ads that blend in with the rest of the platform’s content are the ones that perform the best. Viewers will take longer to realize it’s a TikTok advertisement and will be more receptive to content that they’re already used to. On top of all of this, it’s possible to get trends going on TikTok because the community LOVES doing these! Take the Menulog Branded Hashtag Challenge as an example: TONS of people made user generated content for the TikTok campaign in the hopes of winning a prize, and to have fun doing it! The main tip is to find ideas the community will be receptive to and that fit the platform well.

The best strategy to use for advertising on TikTok will depend on what your set goals and objectives are. If your goal is to build awareness and brand recognition then the option that makes the most impressions will be your choice. You would set up a TikTok campaign for in-feed ads and brand takeover then. If your goal is to drive more traffic to your website or TikTok page, then Spark Ads and Topview Ads will be your preferred approach. Most of this decision making will be based upon where in the customer journey you want to use TikTok advertising. Whichever TikTok advertising types and message you choose, make sure they all line up with your brand image and presence on other platforms. With a little A/B testing and AI optimization, you’ll be hitting your marketing goals in no time!

 

Viral Videos & STEPPS

Another piece of marketing theory to keep in mind when designing a marketing strategy and tactics is Johan Berger’s STEPPS theory, and a really solid paid video advertising plan. Watch this TikTok video below to learn more!

 

@viscapmedia

#adagency #businesstiktok #businessowner #businesstips #socialmediatips #videomarketing #tiktoktip #stepps #learnontiktok #relatablecontent #content

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

How To Set Up TikTok Ads Manager

To set up TikTok Ads Manager, you’re gonna want to go to ads.tiktok.com and create an account separate from your organic TikTok page.

 

TikTok For Business Login Screenshot

TikTok For Business Login Screenshot

 

The website won’t let you use your organic TikTok profile login for the TikTok Ads Manager because… reasons.

If you already have a TikTok Ads Manager account, you can skip ahead to the “How To Create A TikTok Campaign For Paid Social Media Marketing” section to advertise on TikTok!

 

TikTok For Business Signup Page Screenshot

TikTok For Business Signup Page Screenshot

 

The next step after creating your login information is to verify your email or phone number by passing the security test, copying the code in your email/phone, and pasting it into the verification code field.

 

TikTok For Business Security Test Screenshot

TikTok For Business Security Test Screenshot

 

After verification, the next step is to go ahead and actually set the account up. TikTok Ads Manager will walk you through a few fields you gotta fill out so they have all the company information for your TikTok Ads Manager account.

 

TikTok Ads Manager Registration Screenshot

TikTok Ads Manager Registration Screenshot

 

After these forms are filled out, it’s time to move on to the fun stuff! Setting up the actual paid TikTok campaign to advertise on TikTok.

How To Create A TikTok Campaign For Paid Social Media Marketing

Once your TikTok Ads Manager is up and running, it’s time to get cookin’ with the actual paid social media campaign setup so we can advertise on TikTok.

To do this, go to ads.tiktok.com and login with your TikTok Ads Manager account.

 

TikTok For Business Login Screenshot

TikTok For Business Login Screenshot

 

Step one: click on either the “simplified” or “Custom” Mode to start creating the TikTok campaign. For this walkthrough we’ll be using the simplified mode to create a lead generation campaign.

 

Simplified or Customized TikTok Ads Manager Options Screenshot

Simplified or Customized TikTok Ads Manager Options Screenshot

 

Next, select which goals you want to reach. We’ll be going with the lead generation option in this walkthrough. You can even name your TikTok campaign and this is highly recommended if you plan on running multiple different campaigns at the same time. Click continue to move along to the next page.

 

Advertise on TikTok Campaign Objective Choice

Advertise on TikTok Campaign Objective Choice

 

The next page will ask you to fill out some information, relevant to the specific type of campaign you want to run. The information for a TikTok advertising website conversion campaign will be different from that of a lead generation TikTok campaign.

 

TikTok Ad Campaign Setup Form 1 Lead Gen Screenshot

TikTok Ad Campaign Setup Form 1 Lead Gen Screenshot

 

Now comes the REALLY cool part. You can turn on Automated Creative Optimization so TikTok will automatically make the best version of your ad using your creative assets. Think of it like a puzzle where the ad text, images, and videos are all pieces that TikTok’s AI will A/B test to figure out which completed puzzle is the best. Once you decide on whether or not to use Automated Creative Optimization, it’s time to hit next and move on to target audiences.

The options on the Target Audiences form include things like who to include/exclude, location, gender, age, and even language! You can get really specific with these settings or let TikTok optimize and A/B test these for you with TikTok’s Smart Audience Targeting. Here’s a quick table below from TikTok’s help article showing some target audience options. It’s just straight copy pasta and identical to the one on their website. Click next once you’re happy with the target audience settings.

 

Target Audience Options Paid TikTok Advertising Blog Screenshot

Target Audience Options Paid TikTok Advertising Blog Screenshot

 

Advertise on TikTok Campaign Set Up Target Audience Choices

Advertise on TikTok Campaign Set Up Target Audience Choices

 

Moving on, the next step is to set the budget for the campaign. You can set the spending cap, the schedule, and the highest bid you’re comfortable with. Once the awkward conversation/internal debate about money is settled, it’s time to click next!

 

Advertise on TikTok Campaign Set Up Budget & Schedule Choices

Advertise on TikTok Campaign Set Up Budget & Schedule Choices

 

This is the page where you’re gonna add all the specifics around your TikTok paid advertising campaign videos. You can name your TikTok ads, choose the format, upload the videos/images, and smash out the details of the ad. After all of the details are settled, it’s once again time to hit next and move on to the next page!

 

Advertise on TikTok Campaign Set Up Ad Details

Advertise on TikTok Campaign Set Up Ad Details

 

Advertise on TikTok Campaign Set Up Ad Details Pt 2

Advertise on TikTok Campaign Set Up Ad Details Pt 2

 

Since we chose lead generation as our TikTok campaign goal, this last page is specific to the lead generation objective. Your final page may look different if another outcome was picked. On this final form, we will be uploading/creating a lead generation form and adding tracking information for TikTok to record the results of the TikTok campaign. Once this is done, go back and double check that ALL of your TikTok campaign information is correct before hitting submit.

 

Advertise on TikTok Campaign Set Up Lead Form & Tracking

Advertise on TikTok Campaign Set Up Lead Form & Tracking

 

Once you hit submit, your brand new paid TikTok campaign is born! Pop some champagne and celebrate because your paid TikTok advertising is now LIVE and RUNNING!

 

Advertise on TikTok Campaign Submit

Advertise on TikTok Campaign Submit

 

It’s time to click the dashboard at the top of the page and see how our newborn baby is doing. Once you’ve verified that everything is running smoothly and there aren’t any errors, it’s time to relax and let TikTok take over. Check in regularly to see how the campaign is doing and if there are any changes that need to be added to the TikTok campaign.

 

Advertise on TikTok Campaign Dashboard Screenshot

Advertise on TikTok Campaign Dashboard Screenshot

 

So, coming back to the whole AI optimization TikTok offers. Some of the different levers that can be changed during AI A/B testing are: the target audience, account structure, optimization event, creatives, and bid & budget as we discussed above. These different levers can be tested for the best possible outcomes, then used with your TikTok campaign to help reach your goals faster. Give it a go and see what AI optimization can do for you!

 

Advertise On TikTok Campaign AI Optimized Ads

Advertise On TikTok Campaign AI Optimized Ads

 

Why To Hire A Video Marketing & Social Media Marketing Agency

Some companies aren’t sure how to approach social media marketing, content marketing, and video advertising. That’s totally fine! Leave it to the experts to handle these projects so you can go back to running the company you love, or counting money on the beach in Antigua. This way you’re not having to keep up with modern trends, learning new platforms, and creating gripping video content. When you want to hire a firm for video marketing, I know VisCap Media is a specialist in this field and will be your first call! We know how to increase user engagement with scroll-stopping video marketing content!
Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project. They can create social media marketing calendars, high-quality/high-converting video content, and a winning marketing strategy for your company.

Setting up a TikTok campaign for paid social media marketing couldn’t be easier as there’s a simplified and customized option where TikTok will walk you through the whole setup process.

Contact us today, and let’s get started working on your paid digital marketing campaign video plans!

 

Paid TikTok Advertising Viscap Media BTS

Paid TikTok Advertising Viscap Media BTS

 

Summary

To make a long story short, advertising on TikTok has never been as effective and easy as it is right now. The results speak for themselves and there are endless case studies of real companies making real traction with paid TikTok campaigns.

TikTok advertising is definitely a social media marketing platform to add under your overall paid social media marketing strategy as it’ll produce eye-poppingly appealing results that’ll knock you straight outta your chair.

To get the best results with advertising on TikTok, set up an overall social media marketing strategy that includes ALL of your marketing efforts on social media and keep the messages consistent across different platforms.

Another way to jump-start your marketing campaigns is to partner with a specialized video marketing agency such as VisCap Media. We’re experts in social media video advertising, branded videos, and much more! Come visit us on the web and contact us today so we can help you with your video assets for your paid social media marketing campaigns!

 

Guide To Paid TikTok Advertising Blog Summary Video

 

Sources:

Video Ads Specifications | TikTok Help Article
Inspiration | TikTok Inspiration Page
TikTok Spark Ads | TikTok For Business
TikTok Ads Manager | TikTok For Business
TikTok Creator Marketplace | TikTok For Business
TikTok Ads AI Optimization | TikTok Best Practices Article
TikTok Target Audience Options | TikTok Ads Manager
TikTok Intelligent Optimization Tool | TikTok Help Article
Monthly Active TikTok Users | Backlinko
TikTok User Age Demographic | Statista

CAREERS

APPLY