Script Ideas for Creative Performance BTS
Articles

Script Ideas For Creative Performance

Script Ideas For Creative Performance Thumbnail

Script Ideas For Creative Performance Thumbnail

 

Script Ideas for Creative Performance

Writing script ideas for creative performance can be a daunting task for one that doesn’t know where to start. Writing prompts? Brainstorming sessions? AI Generated ideas?
The starting points are endless, but we’ll help you narrow down the options and processes to get your copywriting game on point!
Some of the main topics we’ll be covering in this article include what a script idea is, how to start/generate ideas, starting an idea/script library, and finding inspiration.

 

 

 

Key Takeaways

  1. Script ideas take time to develop and can be based on anything.
  2. The hardest part about script ideas is getting started.
  3. Using effective brainstorming techniques can help the process a lot.
  4. Start with a customer persona to get the highest creative performance from your script ideas.
  5. Hiring a creative ad agency is a best practice to get the best creative performance.

 

5 Key Takeaways For Script Ideas For Creative Performance

5 Key Takeaways For Script Ideas For Creative Performance

 

What Is a Script Idea?

 

Script Ideas For Creative Performance Pen And Pad

Script Ideas For Creative Performance Pen And Pad

 

A script idea is a solid insight into one’s life, to that point that it makes sense to be written down. It’s simply a dream, an idea, or an inspiration about something in life that one would like to see happening. It could be something about a dream, a vision of the future, or an actual event in one’s life.

It’s a written stream of thought, a proposition, or even a sketch. And it might be the most difficult thing to create as writing something down and taking the risk that others will like it enough to want to see it realized is scary, even if you think they will.

Every script has the potential to include a title, an action, a premise, a conflict, a resolution, and much more!

For our purposes today, we’re not just interested in those fundamentals — a list of titles, an action, a premise, a conflict, and a resolution might work, but wouldn’t be the most efficient use of your time. The way a screenplay/ad is structured is unique to each and every story, but the script ideas below are easy to adapt and use for any story (big or small).

If you’ve been writing for a while, you’ve likely heard the term “idea” over and over again. As in, the stories you want to tell are already floating around in your mind — don’t you have to write them down in order to get them out there?! That is true.

 

Starting Point

 

Script Ideas For Creative Performance Starting Point

Script Ideas For Creative Performance Starting Point

 

We like to start our brainstorming sessions by asking our team to identify 10 core ideas they are exploring.

This exercise helps us identify a central thread or thought that everyone’s working to build. We then suggest ways we might express this.

We might encourage the team to discuss how the commercial could invoke our core ideas if we’re working on a marketing campaign.

If we’re working on a brand identity, we’ll invite the team to discuss how the visuals might help to reflect the ideas.

Then we suggest another round where we suggest the ideas we think might resonate with each of our teams. This is a chance to help you generate different ways to express your core ideas, and share those with the other teams who might help you bring them to life.

If you’re not working within a team, the easiest way to brainstorm is to brainstorm right in front of your computer screen, or in your field of vision, with no distractions.

When you are seated at your computer and can type or edit as fast as you can, the ideas you generate and the ideas that come up at your next creative brainstorming session will be a constant stream of flow that you can always refer back to.

The second way to create flow is to use Google Sketchup to visualize your ideas. Simply hold up the mouse and move it to move the pieces around the 3-D space, then click anywhere to add an anchor point.

Once you’re done imagining your ideas, the next step is to feel the flow of ideas and see if they feel right. Take some deep breaths and tap your forehead if you’re feeling overwhelmed or experiencing a bit of a writer’s block.

How to Generate Ideas

 

Script Ideas For Creative Performance Lightbulb Drawing

Script Ideas For Creative Performance Lightbulb Drawing

 

Let’s talk about the limits of story creation (remember, to tell a great story we all must have a good starting point).

We know where the story begins. We know where it ends. We’ve got the answers for where it takes place, but what happens in between?

We all have questions and we all have concerns. Writers have many. Performers have many. Everybody’s got this basic idea that there is something to be discovered, some magic or secret that will make them get to the ending with just the right amount of explosions and suspense.

The problem is that most of the time, we don’t know what that is, and we never find it in the process of writing a script.

The same goes for character creation. We can’t have weak characters, but we also can’t have the strongest hero.

Starting Your Own Script Library

 

Script Ideas For Creative Performance Library

Script Ideas For Creative Performance Library

 

A script library is a fantastic way to personalize your copywriting and expand on content to include other categories of services and products.

One way to start an awesome script library is by listing common threads within your niche that will make up your “signature.” For example, you can have all of your copywriting focused on weddings and events, but have little to no copy targeted at families planning a christening or gender reveal party.

This will narrow down the offerings you have and emphasize the fact that you are an expert in your niche, instead of being a jack of all trades.

Finding Inspiration

You want to get your creative juices flowing and create a fantastic new page for a site or a campaign, but nothing feels comfortable. You start with your opening line but then get hung up on the title. Your pages are exciting but they seem empty. And your zingers feel a bit too exclusive.

Keep writing!

When creative blocks start to set in, take the pressure off yourself and let yourself be creative by writing in tangents or taking a break to do something else for a while.

3 unique ways that you can generate inspiration to help you write:

  • Brainstorming activities
  • AI writing assistant
  • Start with your target audience & reference material

 

3 Ways of Generating Inspiration Script Ideas for Creative Performance

3 Ways of Generating Inspiration Script Ideas for Creative Performance

 

We know inspiration can be tough to come by for script writers, so we’re going to recommend a book for inspiration:

Writing the Script: Screenwriting from Within by Rick Famuyiwa

Yes, this book is on Amazon, but we picked it up secondhand! (Thanks to an editor friend of ours!) Rick is a Bay Area filmmaker, and for the past few years, he’s been making waves as the head writer on one of the most successful Sundance projects of the decade: Dope.

Famuyiwa credits his script ideas to his own past and present experiences and life experiences. He has an intense passion for capturing the essence of everything and everyone around him through his writing process. He is a master at communicating and I cannot recommend his book enough.

Using AI For Script Ideas

If you’re still struggling with where to start, using AI software to generate script ideas for ads is a great place to start! You can use software like Writesonic to generate a BUNCH of script ideas and draft scripts to get a running start with the writing process.

This’ll help speed up brainstorming so you can start refining your script right away, and if you don’t like one or a few of the AI generated scripts, you can always just generate another one in a few seconds!

Who’s Your Audience?

 

Script Ideas For Creative Performance Target Audience

Script Ideas For Creative Performance Target Audience

 

Here are 3 questions to ask yourself when thinking up script ideas for your video ads to get the best creative performance:

  • What kind of customer are you trying to attract?
  • Where does your content fit within your own ecosystem?
  • Where do you want your content to stand out?

 

3 Questions To Ask for Your Video Ads Scripts - Script Ideas for Creative Performance

3 Questions To Ask for Your Video Ads Scripts – Script Ideas for Creative Performance

 

Thinking about these questions will help you come up with some fascinating and creative thought patterns and script ideas for creative performance.

Define Your Ideal Customer. You can start with a customer persona and get really specific about what your ideal customer’s activities would look like. Try to walk a day in their shoes recording everything they may do, think, like, and dislike.

The better the customer persona, the better your script ideas will be. This will also translate into the creative performance of your ads as they’ll resonate way better with your target audience with one properly done.

This is an obvious starting point. Ask yourself, what kind of person do you want to attract to your business? Your customer is a person, often called a ‘hobbyist’ (traditional crafts person), but could be considered more broadly as anyone who has the same goals and needs as you.

Explore Your Archives For Ideas

You can generate innovative, exciting, and even mind-bending ideas in seconds by using a simple “surround sound” tool in the form of a looping voice recording from an actor, on an imaginary location, or a clever musical composition. That’s right, you’re no longer limited to whatever writing tools your script editor can put in front of you!

Any good script idea needs a solid premise and key plot points that develop the story, characters and conflicts through each scene. This, in turn, needs an excellent first scene. These scenes need to be memorable, meaningful, and show that the characters are bringing something to the table.

Play On Words

Show your creativity with puns or word play to make your script even more interesting. Use puns or other word play to present a literal brand message, or send a strong message using words.

The joke about the steaming hot pot of spam that landed an LA music industry exec in prison has been used in a film trailer, advertising the movie Jobs.

The theme song for Tyler Perry’s Everybody Hates Chris show went ‘All everybody caws, all everybody wants, all everybody tries’.

Tom Shadyac used a jukebox for his film But I’m a Cheerleader, playing both the Billy Joel and Beach Boys tracks, intercut with clips from the film.

The examples above all refer to words that aren’t used often in traditional advertising.

The Creative Professional’s Toolkit

 

Script Ideas For Creative Performance Toolkit

Script Ideas For Creative Performance Toolkit

 

Creative professionals often have several hobbies and interests. If you’re starting to consider the concept of writing scripts for creative performance, keep one of these questions in mind: What do you do to stay creative?

This isn’t necessarily a science—there are plenty of individual cases—but the process of writing is the process for a reason.

A script is a form of copywriting, and whether you’re writing your first screenplay or selling a new product, the steps are the same. So, let’s focus on the process.

If you’re writing a screenplay, you’ll need to flesh out a story and world before you can get into the good stuff: writing dialogue.

The same applies for doing copywriting for products and advertisements. You want to start with a problem-solution approach to your ads and frame your products as the answer to their issues before getting to the actual script itself.

This way you’ll have the goals defined as well as an outline to work with and expand upon.

Why To Hire A Creative Agency?

There’s a bunch of different reasons to hire a creative marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach creative marketing, content marketing, and optimizing creative performance. That’s completely normal!

Experts in this field are more than happy to help you with all of your video marketing! There are creative marketing agencies that can handle any size project you’re currently dreaming of!

Script Ideas For Creative Performance Going Viral

Script Ideas For Creative Performance Going Viral

 

How To Find The Right Creative Agency

How do I find the right creative agency if I don’t want to handle the product video marketing? The right creative marketing agency will be the one that you match up with well and the one that can deliver the best possible results for your brand. Here at Viscap Media, we specialize in video commercial optimization for creative performance and have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time consuming.

The creative performance is even worse if visually driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video commercial optimization based on data & analytics.

 

Creative Process Square Script Ideas For Creative Performance

Creative Process Square Script Ideas For Creative Performance

 

It is a best practice to find a really great creative marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

We want you to get the best creative performance results possible with your visually driven ads campaigns. We’re here to help and to learn more about us, check us out on the web at Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Summary

 

Script Ideas for Creative Performance BTS

Script Ideas for Creative Performance BTS

 

To make a long story short, script ideas take time to develop and can be based on anything in your life, you see around you, or think up with your imagination.

The hardest part about script ideas is getting started. You can find inspiration in the creative activities you do, with exercises to conquer writer’s block, or by taking a break for a little bit.

Use effective brainstorming techniques to help your process work better. This could be a game of round-robin with your team, or by hyper-focusing on your computer to record as many ideas as possible for you to work with.

Hiring a creative ad agency is a best practice to get the best creative performance with your advertisements. They have highly skilled copywriters and frameworks to work with to get scripts written that are GUARANTEED to convert more customers.

To find out more on how to properly structure your video ads to increase your sales, read more about frameworks for video ads in our article How To Create High-Converting Video Ads!

Sources:
Create High-Converting Video Ads | VisCap Media
TikTok Whitepaper/Playbook | VisCap Media
AI Writing | Writesonic

Video Marketing For Black Friday Ads Video Series
Articles

Video Marketing For Your Black Friday Ads

Video Marketing For Black Friday Ads Thumbnail

Video Marketing For Black Friday Ads Thumbnail

Video Marketing For Your Black Friday Ads

Have you started video marketing for your black Friday ads? If not, this is your wake-up call to start!

You might be asking yourself “when’s Black Friday start this year?” That’s a great question! Black Friday starts on the day after Thanksgiving. The date for 2021 will land on November 26th.

Black Friday is the day that holiday shopping kicks off and is the first day lots of stores start changing their ink (or text color) from red (loss) to black (profit).

According to TheBlackFriday.com, Black Friday has recently grown to become more than a one-day event extending from Thanksgiving to Cyber Monday. Some stores even do deals all the way through November!

If you’re running a business and haven’t started launching video marketing for this HUGE event, then you may want to consider doing it sooner rather than later.

 

 

Key Takeaways

  1. Black Friday is a shopping extravaganza that starts the day after Thanksgiving.
  2. Using video marketing around an offer is the best approach to a Black Friday marketing campaign.
  3. Social media marketing has the best channels for a Black Friday marketing campaign.
  4. Using Facebook video ads is a good start for your Black Friday marketing campaign.
  5. Using a video marketing agency is the best practice to get the best results possible with your campaigns.

5 Key Takeaways Video Marketing For Black Friday Ads

5 Key Takeaways Video Marketing For Black Friday Ads

 

Why You Should Use Video Marketing for Your Black Friday Ads

While there are some people who consider Black Friday to be the worst shopping day of the year, some companies even have online Black Friday sales that are awesome.

Video marketing for Black Friday can be done on your social media pages, but the main focus should be to increase brand exposure. People are actively checking out their social media pages for deals all year-round, but for the last two months leading up to the holidays, they’ll be on their phones looking for good deals. If you’re not creating high-quality video content, they’ll move on and look for other options.

Video marketing is a very effective and affordable way to be at the top of their minds! The other thing video marketing does is help to get more prospects to become customers.

If you are planning on doing video marketing for Black Friday, then you’re probably running into the following problem:

  1. Writing a proper script for your video production.
  2. Finding the time and equipment to start making video content.
  3. Finding the right software or skills to professionally edit the video ads.

 

Top 3 Issues When Creating Black Friday Video Ads

Top 3 Issues When Creating Black Friday Video Ads

 

Basically, you can’t just think “I need to start video marketing right now!” and expect it to happen overnight.

But that’s exactly what you should be doing. You should be starting video marketing now in order to prepare for your big marketing event, Black Friday.

 

Why Should You Market Your Business on Black Friday?

There’s nothing like a good ol’ fashioned shopping spree. If you’ve never done any Black Friday shopping, you’re missing out. It’s even better when you’re shopping for gifts for your loved ones.

With all the mass spending, Black Friday ads are brilliant. They can reach a huge amount of people with one message, they’re easy to manage with little training, and they’re visually compelling.

Here are just some of the things that make video marketing for your Black Friday ads so great for your business:

  • Audience Outreach
  • Video Quality & Engagement

Audience Outreach

Audience outreach: You have an incredible pool of customers for your Black Friday ad. With the vast amount of people that shop on Black Friday, you have a lot of people who are shopping and listening at the same time.

 

Video Quality & Engagement

Video quality and engagement: The video quality isn’t your only concern for video marketing. You also want to make sure your videos are engaging. The more compelling you make your message, the more potential people will see your ads and consider your brand.

 

Video Marketing For Black Friday Sales Ads

Video Marketing For Black Friday Sales Ads

 

How To Get The Most Out Of Video Marketing For Black Friday Ads

There’s been a recent surge in video marketing and it is because of the immense success that it has. It’s because of this success that you see all these companies creating more videos and putting out more content for consumers to watch on an entirely different scale now.

All of this video content can be repurposed for your Black Friday ads and will now look more organic than ever! Having organic-looking video marketing increases the overall trust, watch time, and conversions of the video ads. This all leads to higher performance for your Black Friday ads and your sales numbers!

You’ve probably heard of Facebook Live videos, YouTube videos, Instagram videos, Pinterest videos, TikTok videos, Google Ads videos, and everything in between.

We’ve written plenty of articles on how to advertise across these social media platforms including Everything You Need To Know About Facebook Video Ads and The Guide To Paid TikTok Advertising. To learn more about these topics, you can click through the links. They’ll also be available in the “sources” section at the bottom of the article for you to browse when you’ve finished this.

The best thing about video marketing for Black Friday ads is that you can target exactly who you want to target. This is important when you are running an ad campaign that tries to cater to a specific audience.

Well, let’s talk about the important parts first.

 

Video Marketing For Black Friday Ads Video Commercial

Video Marketing For Black Friday Ads Video Commercial

 

What Is a Black Friday ad?

Black Friday ads are digital coupons that you can share on social media, your website, and in person. These ads usually include:

  • Multi-page online offers
  • Near-live-coverage video ads

These ads help to “surprise and delight” your visitors on Black Friday, which hopefully will make them click and purchase in your store or website!

 

The best part about these ads?

They can be any size or content-specific. That’s why it’s so important to set yourself up with a successful video marketing strategy.

Ok, now that you know what a black Friday ad is, you should probably have a clue as to how to use them effectively.

Let’s talk about social media video marketing and how to use these tools to get the best results possible.

 

Video Marketing For Black Friday Ads Social Media Marketing

Video Marketing For Black Friday Ads Social Media Marketing

 

Use Social Media Video Marketing

Investopedia defines social media marketing (SMM) as “The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.”

Using video marketing with these channels will give your brand the best possible conversion rates with your Black Friday marketing campaign.

You may be asking yourself “how do I start making content for my social media video marketing?

First of all, you need to have an idea of what the theme of your video is going to be. Whatever it is, do a lot of research before you start to create your marketing video.

There are many great YouTube videos out there that are based on Black Friday that give good tips on what you should consider and what you should include in your video.

 

Social Media Post Ideas

You can go to the Black Friday website and check out the ads (which some of them are displayed in full).

Searching for tips and information that’s relevant for your business will allow you to be creative and make your video unique to your audience.

Take advantage of social media to start and build your Black Friday video marketing campaign. Use organic posts and paid advertising to promote your video throughout the month of November.

A few social media posts in November can spread a message around your customers, even if they’re not shopping on Black Friday. You can use posts to communicate with your customers, tell them about the Black Friday sale, and also promote deals or discounts from other companies that you deal with.

Use the power of video to tell the stories of your customers. People are more likely to view a video if it shares a story or an emotion rather than a boring press release.

If your business is smaller than a start-up business, you might be wondering what in the world you’re supposed to put into a video to get more viewers.

 

Video Marketing For Black Friday Ads Facebook Ads

Video Marketing For Black Friday Ads Facebook Ads

 

Create A Facebook Video Ad

Start by creating a Facebook ad. You can either create your own or copy and paste someone else’s ad, but do not buy ad space. If you buy ad space you’ll make money while the ad sits in the News Feed of your followers, and your followers won’t see the video.

So use the Facebook Ads Editor, find a product you want to sell and buy a clickable ad that you can use in a Facebook video. Take the ads link, copy the ad, and paste it in Facebook video editor.

Add your store logo or any other branded logo you want in the ad, and your shop can officially be on the lookout for any deals on these products during Black Friday.

Facebook is one of the best platforms for growing your business. The Facebook ads platform allows you to run video ads (tens of millions of people can see them in their Newsfeed). You can promote your business by sending relevant and valuable information to a user’s newsfeed.

Facebook also has an ad unit called the App Index. App Index ads are Facebook ads that live in mobile apps. This means when a user opens an app they will be shown your ad. Facebook has partnered with over 200 apps such as Viddy, Foursquare, and Airbnb.

 

Video Marketing For Black Friday Ads Video Series

Video Marketing For Black Friday Ads Video Series

 

Create A Video Series

What’s the best way to promote Black Friday? Some people like to run an ad right on Thanksgiving and jump right into all the big deals. This seems to work well for many, but it is extremely limited, and many people may not be into that idea.

This seems to work for some people, but it is extremely limited and many people may not be into that idea.

Others decide to do it during Thanksgiving dinner and include videos along with it. People will be craving video content to watch during that time. It’s a great way to connect with them.

While it’s important that you have a video prepared in advance, it’s also vital that you invest a few hours every day working on your videos. You want to be sure that your videos are engaging and interesting.

A video series is a very long-term video marketing strategy that is used to grow your business over time.

A video series helps to grow your business by:

  1. Getting your name out there
  2. Driving traffic and sales
  3. Creating brand awareness
  4. Building trust with your audience

Here are three steps you can take to create a video series to help promote your business:

Step 1: Who are you and what do you do?

Step 2: What services do you offer and why should my customers use your business?

Step 3: How would customers tell your story and why would they choose you over the competition?

Let your viewers know why they should use your business instead of a competitor. This is the “why” part. They should then be able to tell you their story and why they need your services.

 

Why You Need A Video Marketing Agency

There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:
The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.

Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!

 

Going Viral - Video Marketing For Black Friday Ads

Going Viral – Video Marketing For Black Friday Ads

 

How To Find The Right Video Marketing Agency

You might be wondering… How do I find the right video marketing agency if I don’t want to handle the Black Friday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Black Friday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.

 

Creative Process - Video Marketing For Black Friday Ads

Creative Process – Video Marketing For Black Friday Ads

 

It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Black Friday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Video Marketing For Black Friday Ads Example

Video Marketing For Black Friday Ads Example

 

Summary

To make a long story short, Black Friday is a shopping extravaganza that starts the day after Thanksgiving. Some companies even extend this event throughout all of November!

Using video marketing around an offer is the best approach to a Black Friday marketing campaign and can be highly effective at getting more sales in-store and online.

Social media marketing has the best channels for a Black Friday marketing campaign as they have a relatively low cost per click and can be hyper-targeted using Big Data.

Using Facebook video ads is a good start for your Black Friday marketing campaign. You can expand your campaign into other social media channels like TikTok, YouTube, and Instagram as well depending on your target audience and campaign goals.

Using a video marketing agency is the best practice to get the best results possible with your Black Friday digital marketing campaigns.

Because of the number of deals available for shoppers this Black Friday, you need to get creative. You need to really think about how you want to show people that you are there for them. Don’t forget, you need to make sure people are seeing your ads and talking about your product as well.

Black Friday is a time when lots of small businesses are in need of as much positive advertising as they can get.

According to a study by Thomas Reuters, 81% of people have heard of Black Friday, and 50% have shopped on Black Friday in the past three years.

If you’re not sure what your company does that’s on sale that people might be interested in, and you’re hoping to grab their attention in some way, then you may need to consider an event like Black Friday.

 

Sources:

What Is Black Friday | theblackfriday.com

Facebook Video Ads | VisCap Media

Guide To Paid TikTok Advertising | VisCap Media

Facebook Ads Manager | Meta

Big Data | Investopedia

Video Ads in Email Marketing Lifestyle (4)
Articles

Video Ads In Email Marketing | VisCap Media

Video Ads in Email Marketing Thumbnail

Video Ads in Email Marketing Thumbnail

 

Video Ads In Email Marketing

Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers.

Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!

 

 

Key Takeaways

  1. Email marketing revenue is expected to double by 2026.
  2. Remember your audience when doing email marketing.
  3. Use Google Analytics to find the best time to send emails.
  4. Video is the best format for making clear, actionable content.
  5. Using a creative ad agency for video ads is the best practice.

Video Ads in Email Marketing Thumbnail

5 Key Takeaways for Video Ads in Email Marketing

 

How a Video Ad Campaign in Email Marketing Works

Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers. Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!

Video Ads in Email Marketing Lifestyle (3)

Video Ads in Email Marketing Lifestyle Phone

 

How does an email marketing campaign with video ads work?

It’s pretty simple to set-up an email marketing campaign with video ads. You need the email list and that’s what will be the basis for your emails. Make a list of everyone who is interested in your business and display them as video thumbnails on your homepage. You could also create some related email marketing campaigns such as discounts, newsletters or just mentioning the launch date of your product.

So, here are few tips you need to keep in mind:

  • It’s important that the video ads are timed appropriately and you must update the video ads on your website regularly. For example, if a brand wants to promote a new product with press releases, it’s important to update the ads regularly so that potential customers know about your new launch.
  • Use a variety of formats so that you have something for everyone.

What are the benefits of using video ads in an email marketing campaign?

Comprehensive communications that can speak to every single person in your recipient’s inbox include:

  1. A visual appeal and attention grabbing “buzz-value”
  2. More targeted people to advertise to and promote your brand
  3. You can reach more of your target customers (B2C and B2B)

Best part about this email marketing campaign with video ads is that it’s a smart way to try out some different tactics. Here are some examples of how you can create a video for email campaigns.

 

One-time events:

  • You might be running a competition, guest post or something similar that has an end date.
  • You might also be sending out content for a longer period of time.
  • Choose a message that complements the image and the goal of your email campaign.

How to create a successful email marketing campaign with video ads

So what exactly makes a video ad campaign worth implementing in email marketing? How can you bring this kind of content into your emails?

Using video as a medium is the strongest format for getting your message across clearly, and effectively. Video ads make up the 4th biggest market inside of the digital marketing vertical. The industry is expected to grow from $92.1 Billion to $146.1 Billion in 2026.

Embedding video ads inside of an email for email marketing campaigns can be highly effective for video newsletters, product videos, and sales introductions.

Stop just reaching out with email marketing campaigns. Grab someone’s attention and generate a conversion with a video ads campaign.

Only 10% of B2C businesses are using video ads in their email marketing campaigns. That’s not enough. It’s time to ramp up your email marketing efforts and give your customers something new and exciting to look forward to each month.

Video Ads in Email Marketing Lifestyle (2)

Video Ads in Email Marketing Laptop Emails

 

The best practices for a successful email video ad campaign

When crafting an email marketing campaign with video ads, it is not enough to simply find funny videos and attach it to the email. Your audience needs to feel like the ad campaign is part of your brand.

It is more than simply a delivery mechanism. They need to feel like the ad campaign is representative of the business and that it shares the values and culture of the business.

With that in mind, your audience will almost always have an existing relationship with your brand that they feel comfortable sharing their thoughts on. In fact, 79% of the people polled in a study by Widen wanted to share their opinion about a brand and the reasons why they agreed with it.

Don’t be afraid to ask for it in a customer survey as well (hey, an email marketing campaign idea)!

Video Ads in Email Marketing Lifestyle (4)

Video Ads in Email Marketing Lifestyle Laptop Typing

 

How a Video Ad Campaign in Email Marketing Works

What is an email video ad campaign?

The video advertising campaign is a plan that allows you to target your audience with video advertisements for specific products and services to allow your audience to be directly connected to your site or you in general. The campaign is designed to deliver specific and relevant information about your product or service to your subscribers.

  • Use video ads that link to your video content. The video ads you create can contain short or long format videos that viewers can watch and share with others. The goal of the video is to produce a piece of content that makes people want to share it so it can build up your brand awareness.
  • Why should I create an email video ad campaign? If you haven’t already, creating an email video ad campaign is probably something you want to do for your business.

What should you consider when sending out a video ad campaign?

Creating a video ads campaign can be a LOT of work. But first off, how do you create a video ad campaign? Well, you just need one thing, a good quality, engaging video that doesn’t need any explanation. You can also add text to it, but the video should be the main focus. It should flow with your overall marketing message and idea.

 

There are a few considerations that need to be made when sending out a video ad campaign, but the main ones include:

a. Target Audience

b. Message & Call To Action

c. Budget

 

Big 3 Things To Consider With Email Marketing Video Ads

Big 3 Things To Consider With Email Marketing Video Ads

 

How does a video ads campaign in Email Marketing Work? As with most content marketing strategies, creating a video ad campaign is often done on the cheap.

First thing’s first, you’ll need to make sure you have a good idea of who the subscribers are of your email list. Sometimes you need to ask your subscribers.

This can be done with a customer survey form, being very honest and direct as to what you’re asking for, and what you intend to do with the information. Including an option to submit anonymously will increase the quality of the information collected as well.

 

The content of the email marketing campaign message

Email marketing is based around your audience preferences. Knowing your audience is very important to creating a good email marketing campaign. In the first email campaign,

The subject of the email should be catchy and somewhat personal so it doesn’t look like spam, and enticing to click on.

The email of the body should be informative, educational, and actionable. Getting the viewer to watch the educational video ad inside of the email, then to take action on the chosen call to action will be the main objective of the email marketing campaign.

The call to action can be anything from checking out the website, making a purchase, or fill out a form.

 

Video Ads in Email Marketing Lifestyle 5

Video Ads in Email Marketing Email Received

The location of where to send the message

The most important factor of any message being sent is that the recipient will receive it at a certain time and in a certain location. The best way to increase the likelihood of the message being opened is to send it during the recipient’s most productive time. It would be a waste to send a relevant message to someone who is busy working or school if you want them to respond in a moment.

This is where Google Ads comes in handy. By running a cost per engagement campaign on Google Ads, you can display your email marketing video ads at the very top of a search result. In addition, you can also show the video ads to people who are leaving those specific sites at the time of searching, maximizing the effectiveness of your campaign.

Video Ads in Email Marketing Lifestyle 6

Video Ads in Email Marketing Phone Location

 

The date and time for when the message will be sent out

How do you find the best time to send out an email marketing campaign? First, you’ll need to understand what content your audience is interested in. How do you do this? Look for their buying preferences through their purchase history on your website. From there, you’ll be able to find the best time of day that’s best for your business, the best type of people to email and the best price.

That way, you can determine the appropriate ad. This might be one for your blog or even a video ad in your email marketing. But no matter which, you’ll be sure to have a guaranteed and highly effective video ads email marketing campaign that reaches your most loyal and consistent customers.

Video Ads in Email Marketing Lifestyle 7

Video Ads in Email Marketing Idle laptop

 

Why You Need A Creative Agency For Your Email Marketing Campaign Video Ads

Creating video ads for email marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.

The best video ads styles to help brands get started with their email marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time.

Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with email marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

Summary

Launching an email marketing campaign with video ads can be a difficult task if you’re not properly prepared. Keeping in mind these basic concepts, such as your target audience, on-point message, and a great video ad will make things much, much easier for you.

Being able to target the right people, at the right time, in the right place while providing value and a call to action will be the key to a successful email marketing campaign. You can use Google Analytics and Google Ads to find the PERFECT time to contact your audience.

Using videos in your email marketing campaign will be the best format to get your message across to your target audience in the most clear and effective way possible.

Email marketing revenue is expected to double by 2026, so if you’re currently not using email marketing as part of your overall marketing strategy, it may be time to start!

Using a creative ad agency to create your video ads is a best practice and will ensure that your videos are professionally made to generate the most conversions for your business.

 

Links:

Email Marketing Statistics | Kinsta
Email marketing Revenue Worldwide | Statista
Digital Advertising Report Video Advertising | Statista

Video Ads in Mobile Marketing Lifestyle 2
Articles

Using Video Ads In Mobile Marketing | VisCap Media

Video Ads in Mobile Marketing Thumbnail

Video Ads in Mobile Marketing Thumbnail

Video Ads In Mobile Marketing

Should you be using mobile video ads as part of your marketing strategy? The short answer is yes, ofcourse. With how effective video ads have shown to be along with the number of people walking around with smartphones in their pocket, it’d be crazy NOT to be using video ads in mobile marketing as part of your overall marketing strategy.

 

Video Ads in Mobile Marketing Lifestye 4

Video Ads in Mobile Marketing Lifestye 4

 

Through this article, we’ll be talking about the why, what, how, who, and when video ads in mobile marketing should be used. We’re also going to take this a step further and talk about 5 mobile marketing video ads ideas you can start using today as part of your overall marketing strategy.

Let’s start with some statistics into the mix to get a better picture of what’s going on. In 2021, 85% of Americans are walking around with a smartphone in their pockets according to Pew Research. On top of this, 61% of visits to websites inside the U.S. happened on smartphones according to an article by Perficient.

So, not only are there ridiculously high levels of adoption of the smartphone, but most of the visits to websites are also happening on these pocket-sized computers. But is it profitable? A 2020 report by the IAB states that global mobile ad revenue increased by 24% between 2018 and 2019.

 

 

Key Takeaways

  1. It’s one of the most effective marketing tools available
  2. It’s the best way of reaching the right customers, at the right time, in the right place
  3. It’s the perfect way of doing in-app marketing
  4. Using influencers with your video ads mobile marketing strategy will generate good ROAS
  5. Reach out to a video ads agency to help with your mobile marketing campaigns

 

5 Key Takeaways for Video Ads in Mobile Marketing

5 Key Takeaways for Video Ads in Mobile Marketing

 

What Are The Why, What, How, Who, And When Of Video Ads In Mobile Marketing?

Why Video Ads In Mobile Marketing?

Video ads are a requirement for modern companies for a bunch of different reasons. Not all of their target audience will be on YouTube. Sure, it’s the #1 video ads network and part of Google Ads, but there are other channels that can be used to get more customers. On top of this fact, mobile marketing is more cost-effective since phone owners can be better targeted, and they can be served ads virtually anywhere on the go.

What kind of video ads should be served up? Banner ads through Google’s Display Network? These can be seen as intrusive. Pop-up ads on your own website? These can damage your website health and core web vitals.

Video ads are perfect for mobile marketing. They’re better at delivering the message to consumers, they have audio for the viewers that don’t want to read, there’s text/images for the viewers that have their sound off. Video ads are the best format for educating viewers on products or services, and can be the best way to increase sales to scale aggressively.

 

Video Ads in Mobile Marketing Lifestyle 3

Video Ads in Mobile Marketing Lifestyle 3

 

What Are Video Ads In Mobile Marketing?

Video ads in mobile marketing are called mobile display or mobile video. They’re usually small videos woven into a social media feed in one way or another, on websites, embedded on news article pages, or inside of the banners on the side. Mobile video ads are PERFECT for getting really fast responses from prospecting customers as they’re usually around 15-60 seconds.

Video ads are really great for target audiences that are likely to swipe soon, and/or have really short attention spans. The video ads need to be able to stop viewers from scrolling and watch through the video ad to better understand the product/service, then convert.

Some things companies should know about video ads in mobile marketing before starting to use them include:

  • The video ads need to be really, really, really engaging. Scroll-stoppingly good.
  • These video ads need to be known as being unique and they’re not likely to see the products elsewhere.
  • These mobile marketing assets need to have a call to action, or CTA, to encourage the viewer to do something. Visit a page, buy a product, fill in a form, etc.

 

3 Things To Know Before Using Video Ads in Mobile Marketing

3 Things To Know Before Using Video Ads in Mobile Marketing

 

How Do Video Ads in Mobile Marketing Work?

Video ads on mobile devices work by popping up on viewers’ phones while they’re in an app or browsing the internet. There should be a very clear call to action every video directing viewers to a website, a form, or some other action that will move potential customers along the customer journey.

When potential customers identify the brand as a product or service they want to learn more about, they’ll click through the button to be brought to the website, form, or some other landing page that is set up.

Once the potential customer lands on the company page, they can be prompted to make a purchase, fill in a form, or do some other action the company wants the visitor to take. The videos should be optimized for the specific platform or website they’re being shown on and it should be hard to realize that the video is an ad to increase the watch time of the videos.

 

Video Ads in Mobile Marketing Lifestyle 5

Video Ads in Mobile Marketing Lifestyle 5

 

Who Does Video Ads in Mobile Marketing Work For?

Using video ads works both on desktop and mobile. Properly setting up your targeting for these video ads are extremely important to your success with these marketing assets. You want to be showing the right video ads to the right people at the right time. Doing this correctly will make every advertising dollar bring in the best possible ROAS.

It would not be a best practice to have the videos made just to be served up to people who are not interested in buying a similar product at all. You wouldn’t want to spend advertising dollars on Facebook, Snapchat, TikTok, Instagram, and YouTube just to find out that the videos are being served to the wrong audiences.

Video is the best way of attracting the most attention and is really great at driving engagement. The video ads need to be of high quality, high engagement, and short. It’s really important to remember that all of the video ads should be native to each social media platform to make sure they blend in more with the organic content.

 

Video Ads in Mobile Marketing Lifestyle

Video Ads in Mobile Marketing Lifestyle

 

When Should You Use Video Ads in Mobile Marketing?

Video ads are perfect for getting more qualified customers to buy your products or services. You can add video ads to your mobile marketing campaigns and even target location! This means that after a potential customer drives by one of your billboards, or visits a competitor, you can start serving them up video ads to then make them convert!

Google Ads is really good with location-based targeting and you can even choose specific locations or circle areas on a map. You can even apply a “nearby” location option for recent visitors to your business for retargeting to reach the best target audience possible in case they didn’t make a purchase.

 

Video Ads in Mobile Marketing Lifestyle 8

Video Ads in Mobile Marketing Lifestyle 8

 

5 Mobile Marketing Video Ads Ideas That Work

Working with Influencers

As of 2019, influencers represent 26% of all content creation, according to Sarah Restivo, CMO at PlaceIQ. As marketers become more familiar with influencers, they find it’s more efficient to work with an influencer with whom they’ve already built a rapport.

At Life’s Entropy, we work with more than 75% influencers, and of those we believe that 45% of our current Influencer Network can be considered “influencers.” While that percentage may not be too shabby, that means a lot of work is still ahead of us.

The right influencer is just as important as a person who owns a company with a product that you’d like to promote. A brand should try to attract people who are passionate about the brand they are trying to promote, and that same passion can be harnessed into a powerful motivation.

 

Video Ads in Mobile Marketing Lifestyle BTS

Video Ads in Mobile Marketing Lifestyle BTS

 

Creating Innovative Mobile-Only Campaigns

A new approach to mobile advertising could be a winning strategy. According to a recent study by Fractal Insights, 40% of all in-app purchases are driven by apps and games. Also, 65% of gamers are more likely to buy a product if it’s marketed as a mobile-only offer.

These statistics indicate that targeting mobile app users can be a great way to grow sales.

But the benefits don’t stop there. According to Futuresource Consulting, advertisers can generate $8.7 billion in revenues from in-app ad sales. So, the math is in your favor. In fact, the report found that mobile video ads generate nearly double the reach of a static banner ad.

We’re happy to report that you can easily make the most out of this kind of traffic by creating ad campaigns that are only viewed on mobile devices.

Mobile Advertising on Social Media

Social media is a very popular way to market and advertise to consumers. As mentioned above, 70% of the time, consumers research products and make purchase decisions on social media.

Optimizing videos for mobile is very important for your mobile marketing campaigns. According to YouTube, only 8% of online video traffic is on mobile devices, so it’s important for companies to make sure their ads are optimized for these smaller screens.

You can use a mix of static and interactive ads to give your product the most exposure. For example, a car company could have an interactive section of the ad and share a message in the static portion of the ad.

Consider using mobile-optimized ad options to show your brand is keeping up with the times and using relevant platforms in the most efficient way possible.

 

Video Ads in Mobile Marketing Lifestyle 9

Video Ads in Mobile Marketing Lifestyle 9

 

Targeting Dedicated Audiences

One of the best ways to ensure that video ads perform well is to establish direct relationships with your customers. Using the tools offered in Google Ads, Facebook Business, and TikTok Ads Manager will allow you to properly target the right potential customers to get your video ads in front of the right people, in the right place, at the right time.

For example, the Verizon mobile ad platform offers “segmented targeting” to facilitate the deployment of video advertisements across multiple devices. These platforms have tools to customize video ads based on customer viewing habits, while keeping those ads relevant to individual subscribers.

Why You Need A Creative Agency For Your Mobile Marketing Video Ads

 

Creative Process Square

Creative Process Square

 

Creating video ads for mobile marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.

The best video ads styles to help brands get started with their mobile marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with mobile marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!
To learn more about our services, click through to see us on the web!

Conclusion

 

Video Ads in Mobile Marketing Lifestyle 10

Video Ads in Mobile Marketing Lifestyle 10

 

Video ads for mobile apps are one of the most highly effective marketing tools available, as nearly 75% of mobile device users say that video ads are easier to remember and easier to relate to than static ads. In fact, marketers rank video ads as the most effective ad format for increasing awareness of their products, such as smartphones, tablets and gaming consoles. So, the next time you are considering adding video ads to your app, be sure to keep these tips in mind.

Using video ads in your mobile marketing campaigns is one of the most effective marketing tools available in the modern advertising landscape. Since most people have a smartphone with them at all times, it’s the best way to reach the right customers, at the right time, in the right place! It’s also the best way of doing in-app marketing!

Using influencers with your mobile marketing strategy will generate good ROAS, especially if it’s done to look organic to the advertising platform as user-generated content. Reach out to a creative ad agency to help with your video ads creation for your mobile marketing campaign to ensure that the videos are being made professionally, correctly, and with the goal of having the highest level conversions in mind.

Sources:
Mobile Fact Sheet | Pew Research
Mobile Vs Desktop Usage | Perficient
Internet Ad Revenue Report Final | IAB

Product Videos for Drop Shipping - BTS
Articles

Product Videos For Drop Shipping

Product Videos For Drop Shipping Thumbnail

Product Videos For Drop Shipping Thumbnail

 

Product Videos For Drop shipping

Want to sell products online without having to deal with any of the major headaches that come with the process? Drop shipping is the answer you’re looking for! According to Oberlo, there are 2.14 billion people shopping online, making up 27.2% of the population. This is gonna go up as the CAGR (Compound Annual Growth Rate) for the industry is expected to be 28.8% between 2019 and 2025.

Let’s go over what drop shipping is, how to start a drop shipping company, what the 5 best drop shipping companies are, and about using product videos for drop shipping so you can get a better understanding of the topic.

Let’s get started!

 

 

 

Key Takeaways

  1. Drop shipping lets sellers send products directly from the supplier to the customer.
  2. Starting a drop shipping business is easy and can be free.
  3. The best drop shipping company will depend on what the seller’s needs are.
  4. The best format for products is video.
  5. Partner with an ad agency to get the best product videos.

Key Takeaways Drop Shipping

Key Takeaways Drop Shipping

What Is Drop shipping?

Drop shipping is defined by Investopedia as “an online business where an intermediary sells products they don’t keep in inventory from a wholesale producer to a third party. The third-party company then ships the product directly to the buyer” and this definition is a great start for talking about drop shipping.

The pros to drop shipping include having low overhead costs, there’s no need to buy inventory, it’s REALLY easy to set up, sellers are more flexible with offers as they don’t hold inventory, and it’s really easy to test different products to see what works to help scale the business.

The cons to drop shipping include it can be more expensive than retail as the supplier may set price restrictions, the seller doesn’t have much control over quality control as they never interact with the products, helping unsatisfied customers becomes way more difficult as the supplier is now involved, giving tracking to customers becomes more complex as the shipping is being done directly from supplier to customer. The biggest downside is when sellers decide to expand to other suppliers and shippers. This makes things a lot more complex and way harder to manage.

 

Product Videos for Drop Shipping - Drop Shipper

Product Videos for Drop Shipping – Drop Shipper

 

Drop shipping requires virtually no upfront costs for the sellers to make their eCommerce store. It doesn’t even require the sellers to EVER see the products!!

The seller will set up a website, eCommerce software, and a wholesale supplier to sell the products. Automating everything so most processes are done on autopilot is also very popular while the seller collects their cut as a middleman.

The eCommerce software will submit the purchase order that was made to the wholesaler and the supplier will ship the products directly to the customer. Great examples of this are POD, or Print On Demand, services. Companies like TeeSpring/Spring and Printify and TeeSpring.

We’ll use a specific example with these services in the next section to show exactly how you can start using drop shipping to start a business or make some money on the side.

 

How To Start A Drop shipping Company

Starting an eCommerce drop shipping company is sooo easy! Anyone can start a drop shipping company with little to no money down. There are so many eCommerce websites that will also help with this. One website that does this very well is Wix.com. It does require a paid website to start doing eCommerce but is very affordable in comparison. Other options include Oberlo and Shopify.

 

Product Videos for Drop Shipping - Shopify

Product Videos for Drop Shipping – Shopify

 

Go ahead and pick a template, set up the website and get everything looking good and ready for the products.

So, you’ve picked out an eCommerce website to get started with drop shipping. It’s time to figure out who the supplier is gonna be. We’ll be using the POD or Print On Demand, companies as an example to keep things simple.

The next step is gonna be to open up a store with one of the suppliers that you’re wanting to sell products for. You can then start loading up the designs and product inventory for your store within TeeSpring/Spring. Some of the processes is automated, but there are still manual settings that need to be set.

After the store is set up, you’re gonna import the products into the Wix store and you’re all set! It’s that simple!

You’re now going to want to start advertising and making product demos/mockups. The best way to do this is to get a creative ad agency to make the product videos right the first time and then post them on your drop shipping website. We’ll revisit the importance of these product videos later when we talk about how to do marketing for your business.

 

The 5 Best Drop shipping Companies

The best drop shipping company will be the one that fits your needs the best. Whichever company you choose should meet some bare minimum requirements, but the hard decision comes down to the other features that each platform offers. We can help you with your search by narrowing down the most popular drop shipping companies and what each one is best at to get you a better idea of what to look for to find the best drop shipping company that fits your needs.

The 5 Best Drop Shipping Companies

Our top 5 list is made up of our favorite companies that serve different purposes the best. You can check these companies out and get a better idea of how to properly set up your drop shipping business.

 

Product Videos for Dropshipping Best Drop Shipping Companies

Product Videos for Dropshipping Best Drop Shipping Companies

 

The 5 Best Drop shipping Companies: Importify

 

Product Videos for Drop Shipping - Importify

Product Videos for Drop Shipping – Importify

 

Our top pick for an overall best drop shipping company is Importify. They have the lowest prices and support unlimited imports. It’s a great way of hooking up an Aliexpress supplier to your Shopify store, but the free trial is only one day and doesn’t do full automation.

 

The 5 Best Drop shipping Companies: Oberlo

 

Product Videos for Drop Shipping - Oberlo

Product Videos for Drop Shipping – Oberlo

 

Our top pick for the best drop shipping company for beginners is Oberlo. They offer a free starter plan that new sellers can use to get started. The drawback is that Oberlo only supports Shopify stores and a limited number of suppliers. This means it’s not gonna be compatible with your Wix store website. It’s highly recommended for sellers that have a Shopify store for sure though.

 

The 5 Best Drop shipping Companies: Teespring/Spring

 

Product Videos for Drop Shipping - Teespring

Product Videos for Drop Shipping – Teespring

 

Our top pick for the best drop shipping company that does Print On Demand, or POD, is Teespring. Teespring is totally free to use. They make their money by taking a cut of the products sold. It’s also the most simple platform to set up and use making it a great choice for beginners!

 

The 5 Best Drop shipping Companies: Aliexpress

 

Product Videos for Drop Shipping - Aliexpress

Product Videos for Drop Shipping – Aliexpress

 

Our top pick for the best drop shipping company supplier is Aliexpress. Their products are very affordable and the quality of their products is on the same level as other suppliers from North America and Europe. Aliexpress also works with other drop shipping services like Oberlo to make things even easier on the seller.

 

The 5 Best Drop shipping Companies: Wix

 

Product Videos for Dropshipping - Wix eCommerce Website Builder

Product Videos for Dropshipping – Wix eCommerce Website Builder

 

Our top pick for the best drop shipping company website storefront is Wix. Wix is so easy to use and set up that this is going to be the best drop shipping company website maker for beginners to use. It even walks the sellers through how to set up SEO and other useful marketing tools to get the best results for their products.

 

Using Product Videos For Drop Shipping

 

Product Videos for Drop Shipping - BTS

Product Videos for Drop Shipping – BTS

 

Now that you’re all set up with an eCommerce store with the best drop shipping company that fits your needs, it’s time to start marketing! Good products don’t do anything for you if nobody knows they exist. How are they supposed to purchase, or even find them? Advertising!

There are a wide variety of channels to use when it comes to marketing to build your entire marketing mix, but the best format for advertising will be your product videos. Using product videos allows for more freedom with the format. Product photos can be taken directly out of the product videos to allow for an even wider distribution of your marketing assets. It’s kinda hard to do the reverse with a single product photo. These product videos will be demos, product video reviews, viral videos, and micro ads.

Having a good mix of different types of product videos will allow you to have a wider reach with your marketing messages. The product video reviews are really good to increase trust in your brand while the product video demos will help show customers how the product works. Different product videos are also good at reaching different goals and can be combined to make a complete marketing campaign.

With product videos, doing social media marketing will be a total breeze as all the creative assets are already collected. Drop shipping sellers can quickly upload the product videos into Facebook Business to quickly create a social commerce storefront on Facebook and Instagram. Sellers can also quickly advertise on TikTok using the TikTok ads manager to drive more traffic to their online storefront using these product videos as well.

These product videos can be A/B tested to find the winners, before switching out the lesser performing ones with new product videos. This means that the product videos are constantly being updated and optimized for the best results.

 

Why To Hire A Creative Video Advertising Agency

 

Product Videos for Drop Shipping - The Creative Process

Product Videos for Drop Shipping – The Creative Process

 

Making the best drop shipping product videos is not easy. There is an infinite number of reasons to hire a creative ad agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

 

Some newer drop shipping eCommerce businesses aren’t sure how to approach social media marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are drop shipping eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of!

It’s a best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

 

Product Videos for Drop Shipping - BTS Summary

Product Videos for Drop Shipping – BTS Summary

 

To make a long story short, drop shipping is an online business that allows sellers to act as a middleman and sell products that are held by the supplier until the time of purchase. The item is then shipped directly to the customer without the seller even touching the product.

Starting a drop shipping business is really easy and can be totally free! There are plenty of tools available to help sellers get started and start running a drop shipping business as a job, or even as an extra source of income.

The best drop shipping company will depend on the seller’s needs. They may choose to use Aliexpress with Shopify or Teespring/Spring with Wix. It totally depends on the goals the seller wants to meet.

The best format for products is a video and the best practice is to get product videos made by a creative ad agency to get the best results possible.

 

Sources:
Best Drop Shipping Companies | Investopedia
Shopify Dropshipping Volume By Service | Statista
Ecommerce Statistics | Oberlo
Dropshipping Market Industry Analysis | Grand View Research

Articles, Marketing Guide

AI In Marketing & Video Ads | VisCap Media

AI in Marketing and Video Ads

AI in Marketing and Video Ads

 

AI In Marketing & Video Ads

Using AI, or artificial intelligence, in marketing is becoming more and more common every day. Companies like Google and TikTok are taking advantage of the new technologies readily available, and more companies should be following suit to get the most with their advertising spend. It’s amazing to see what modern technology can do, and if digital marketers are not keeping up with the most modern trends and technologies then they risk being left behind.

Through this article, we’ll be talking about what AI in marketing is, how marketers can use AI in marketing, and how AI can be used in the creation of video ads.

 

 

 

Key Takeaways

  1. AI in marketing is getting more important by the day.
  2. Big Tech and ad agencies all use AI in marketing.
  3. There are a million and one things agencies can use AI in marketing for.
  4. Creating and optimizing video ads using AI is the best practice.
  5. Contact a creative ad agency when you’re ready to launch video ads.

5 Key Takeaways for AI In Marketing And Video Ads

5 Key Takeaways for AI In Marketing And Video Ads

 

What Is AI In Marketing?

IBM defines artificial intelligence as “something that leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind” and this definition is a great place to start when talking about AI in marketing.

AI in marketing is about automating tasks that can be repetitive and boring with robots or computers that can do the tasks more efficiently than any person ever could. This allows marketers to get back to higher-level tasks as a lot of the lower-level actions are being automated.

AI in marketing also makes collecting useful information and getting key insights with the collected Big Data a lot quicker and more accurate. This allows for marketers to hyper-target potential customers, then reach the target audience at the right place at the right time. This makes every dollar of ad spend go even further as it’s being used in the best way possible.

 

The best use cases for AI in marketing are for times where speed, accuracy, and scalability are really important. Artificial intelligence is really good at doing large repetitive tasks quickly and accurately.

This is why Big Tech companies are using AI in marketing to run all their advertising bidding auctions and optimizations. Companies like Google and TikTok use artificial intelligence to make sure that the highest bidder for the video ads space (even by a penny) is the winner. This is done so frequently every minute that it’s not possible to even think about what a manual process would even look like.

 

AI in Marketing - Google Ads Screenshot

AI in Marketing – Google Ads Screenshot

 

Google and TikTok also have artificial intelligence software that will put together different modular ads from creating multiple variations of the same part.

Google and TikTok use AI in marketing to have advertisers upload a bunch of different variations for each part. The advertisers can upload a bunch of titles, a bunch of descriptions, and a bunch of video ads. Google and TikTok will take all those variations, mix & match the different parts, then test to see which combination works the best.

Advertisers can then go in, swap out the parts that don’t really work, and then have Google re-test the winning combinations with the new parts to get even better results.

AI in Marketing - TikTok Ads Screenshot

AI in Marketing – TikTok Ads Screenshot

 

How Can Marketers Use AI In Marketing?

There are plenty of different ways that marketers can use AI in marketing from the chatbots on websites to creating video ads automation to speed up creation.

Using AI in marketing also allows marketers to use customer data to better understand their target audience and gain powerful insights or predictions from the provided data.

These key insights are then applied to their overall marketing strategy to improve on current marketing results. These insights can also be used to be acted on faster to provide the best reaction time possible to make changes within a campaign. Being able to pivot during a campaign at the drop of a hat is very useful in marketing campaigns to get the best results possible from a marketing campaign.

 

AI in Marketing and Video Ads Analysis & Optimization

AI in Marketing and Video Ads Analysis & Optimization

 

Using key insights collected from AI lets marketers make more custom approaches with each client or customer they deal with. To have the most personalized experience possible. This helps the customer relate to the brand a lot better and become more responsive to points of contact the potential customer has with the brand.

A recent article from Forbes has a top 4 list of uses for AI in marketing. In the article, the top 4 they list include using AI in marketing for customer targeting/personas, campaign monitoring, sales forecasting, and chatbots.

It’s interesting that Forbes mentions the use of customer targeting/personas as well as campaign monitoring since Viscap Media does both of these things for our clients!

Using AI for campaign monitoring is something that we offer our clients to optimize their ad performance with the launch of video ad creatives. This allows us to find out who the winners and losers are in a very short period of time. We can then course correct and scale the winners to bring the best results to our clients.

AI in Marketing and Video Ads Optimizing Daily Tasks

AI in Marketing and Video Ads Optimizing Daily Tasks

 

How Can AI Be Used In The Creation Of Video Ads

Using AI in marketing for tracking & reporting is an awesome tool that allows us to create, test, and optimize video ads performance. We also use AI in the video ads making process. This is done by modularizing the video-making process. We’ll summarize the process here, but you should definitely check out our other article that goes more in depth on the topic Modular Videos in Video Ads.

Using modular videos allows us to create video ads at scale! It’s the best way of getting 100 video ads out of just one. This is done by breaking the video up into different parts. This makes up the video framework where we assemble all the parts together to make a complete video.

Multiple different variations are then made for each part of the video so that the different variations can be swapped out to make completely different videos. Let’s say there are 3 intros, 3 bodies, and 3 endings to keep things simple. These different parts can be rearranged so the first video would be intro 1, body 1, and ending 1. The second video would be intro 1, body 1, and ending 2. This is repeated until we have 27 total videos.

 

AI in Marketing and Video Ads Modular Parts

AI in Marketing and Video Ads Modular Parts

 

Think of this kinda like putting different puzzle pieces together, or building blocks with pieces that can be replaced. The parts can be swapped out with the final product staying the same.

When we launch the video ads on a platform, tracking & reporting are used and we can pivot at the drop of a hat to optimize the creatives for the campaign. New video variations can be created and added at the speed of light!

This has been the best practice since new privacy features started being released that limit tracking and reporting. Using the new format of video ads allows for multiple shots that can be retargeted compared to the old style where if the video ad misses, then the company may need to start from scratch.

How Can AI Be Used In The Creation Of Video Ads: Summary

So, to recap, Viscap Media uses AI in marketing to perform 3 key functions. These functions include:

  1. Customer Targeting
  2. Video Ads Creation
  3. Tracking & Reporting

 

3 Ways Viscap Media Use AI In Marketing and Video Ads

3 Ways Viscap Media Use AI In Marketing and Video Ads

 

@viscapmedia

3 Ways Video Ad Agencies can use AI in marketing #videoads #digitalmarketingtips #marketingtok #marketingstrategy #viscapmedia #smm

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Why To Hire A Creative Video Advertising Agency

The process of creating video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming.

 

It’s even worse if the video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

 

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

AI In Video Marketing BTS

AI In Video Marketing BTS

 

Summary

To make a long story short, AI in marketing is getting more important by the day as more ad agencies and tech firms use more AI to stay competitive. Big Tech and ad agencies all use AI in marketing. This includes everything from daily tasks to optimizing million-dollar marketing campaigns.

There are a million and one things agencies can use AI in marketing for, and if digital marketers don’t keep up with these new technologies they risk being left behind. Creating and optimizing video ads using AI is a best practice. It’s also something we do at VisCap Media.

Using AI in marketing does make things easier, but creating results-driven creative video ads with proven frameworks is still a difficult project. Feel free to reach out if you’re having trouble with your creative content.

 

Sources:
4 Ways to Use AI for Marketing | Forbes
What is Artificial Intelligence | IBM
10 Examples of AI in Marketing | INC.com

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

CAREERS

APPLY