Articles, Marketing Guide

AI In Marketing & Video Ads | VisCap Media

AI in Marketing and Video Ads

AI in Marketing and Video Ads

 

AI In Marketing & Video Ads

Using AI, or artificial intelligence, in marketing is becoming more and more common every day. Companies like Google and TikTok are taking advantage of the new technologies readily available, and more companies should be following suit to get the most with their advertising spend. It’s amazing to see what modern technology can do, and if digital marketers are not keeping up with the most modern trends and technologies then they risk being left behind.

Through this article, we’ll be talking about what AI in marketing is, how marketers can use AI in marketing, and how AI can be used in the creation of video ads.

 

 

 

Key Takeaways

  1. AI in marketing is getting more important by the day.
  2. Big Tech and ad agencies all use AI in marketing.
  3. There are a million and one things agencies can use AI in marketing for.
  4. Creating and optimizing video ads using AI is the best practice.
  5. Contact a creative ad agency when you’re ready to launch video ads.

5 Key Takeaways for AI In Marketing And Video Ads

5 Key Takeaways for AI In Marketing And Video Ads

 

What Is AI In Marketing?

IBM defines artificial intelligence as “something that leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind” and this definition is a great place to start when talking about AI in marketing.

AI in marketing is about automating tasks that can be repetitive and boring with robots or computers that can do the tasks more efficiently than any person ever could. This allows marketers to get back to higher-level tasks as a lot of the lower-level actions are being automated.

AI in marketing also makes collecting useful information and getting key insights with the collected Big Data a lot quicker and more accurate. This allows for marketers to hyper-target potential customers, then reach the target audience at the right place at the right time. This makes every dollar of ad spend go even further as it’s being used in the best way possible.

 

The best use cases for AI in marketing are for times where speed, accuracy, and scalability are really important. Artificial intelligence is really good at doing large repetitive tasks quickly and accurately.

This is why Big Tech companies are using AI in marketing to run all their advertising bidding auctions and optimizations. Companies like Google and TikTok use artificial intelligence to make sure that the highest bidder for the video ads space (even by a penny) is the winner. This is done so frequently every minute that it’s not possible to even think about what a manual process would even look like.

 

AI in Marketing - Google Ads Screenshot

AI in Marketing – Google Ads Screenshot

 

Google and TikTok also have artificial intelligence software that will put together different modular ads from creating multiple variations of the same part.

Google and TikTok use AI in marketing to have advertisers upload a bunch of different variations for each part. The advertisers can upload a bunch of titles, a bunch of descriptions, and a bunch of video ads. Google and TikTok will take all those variations, mix & match the different parts, then test to see which combination works the best.

Advertisers can then go in, swap out the parts that don’t really work, and then have Google re-test the winning combinations with the new parts to get even better results.

AI in Marketing - TikTok Ads Screenshot

AI in Marketing – TikTok Ads Screenshot

 

How Can Marketers Use AI In Marketing?

There are plenty of different ways that marketers can use AI in marketing from the chatbots on websites to creating video ads automation to speed up creation.

Using AI in marketing also allows marketers to use customer data to better understand their target audience and gain powerful insights or predictions from the provided data.

These key insights are then applied to their overall marketing strategy to improve on current marketing results. These insights can also be used to be acted on faster to provide the best reaction time possible to make changes within a campaign. Being able to pivot during a campaign at the drop of a hat is very useful in marketing campaigns to get the best results possible from a marketing campaign.

 

AI in Marketing and Video Ads Analysis & Optimization

AI in Marketing and Video Ads Analysis & Optimization

 

Using key insights collected from AI lets marketers make more custom approaches with each client or customer they deal with. To have the most personalized experience possible. This helps the customer relate to the brand a lot better and become more responsive to points of contact the potential customer has with the brand.

A recent article from Forbes has a top 4 list of uses for AI in marketing. In the article, the top 4 they list include using AI in marketing for customer targeting/personas, campaign monitoring, sales forecasting, and chatbots.

It’s interesting that Forbes mentions the use of customer targeting/personas as well as campaign monitoring since Viscap Media does both of these things for our clients!

Using AI for campaign monitoring is something that we offer our clients to optimize their ad performance with the launch of video ad creatives. This allows us to find out who the winners and losers are in a very short period of time. We can then course correct and scale the winners to bring the best results to our clients.

AI in Marketing and Video Ads Optimizing Daily Tasks

AI in Marketing and Video Ads Optimizing Daily Tasks

 

How Can AI Be Used In The Creation Of Video Ads

Using AI in marketing for tracking & reporting is an awesome tool that allows us to create, test, and optimize video ads performance. We also use AI in the video ads making process. This is done by modularizing the video-making process. We’ll summarize the process here, but you should definitely check out our other article that goes more in depth on the topic Modular Videos in Video Ads.

Using modular videos allows us to create video ads at scale! It’s the best way of getting 100 video ads out of just one. This is done by breaking the video up into different parts. This makes up the video framework where we assemble all the parts together to make a complete video.

Multiple different variations are then made for each part of the video so that the different variations can be swapped out to make completely different videos. Let’s say there are 3 intros, 3 bodies, and 3 endings to keep things simple. These different parts can be rearranged so the first video would be intro 1, body 1, and ending 1. The second video would be intro 1, body 1, and ending 2. This is repeated until we have 27 total videos.

 

AI in Marketing and Video Ads Modular Parts

AI in Marketing and Video Ads Modular Parts

 

Think of this kinda like putting different puzzle pieces together, or building blocks with pieces that can be replaced. The parts can be swapped out with the final product staying the same.

When we launch the video ads on a platform, tracking & reporting are used and we can pivot at the drop of a hat to optimize the creatives for the campaign. New video variations can be created and added at the speed of light!

This has been the best practice since new privacy features started being released that limit tracking and reporting. Using the new format of video ads allows for multiple shots that can be retargeted compared to the old style where if the video ad misses, then the company may need to start from scratch.

How Can AI Be Used In The Creation Of Video Ads: Summary

So, to recap, Viscap Media uses AI in marketing to perform 3 key functions. These functions include:

  1. Customer Targeting
  2. Video Ads Creation
  3. Tracking & Reporting

 

3 Ways Viscap Media Use AI In Marketing and Video Ads

3 Ways Viscap Media Use AI In Marketing and Video Ads

 

@viscapmedia

3 Ways Video Ad Agencies can use AI in marketing #videoads #digitalmarketingtips #marketingtok #marketingstrategy #viscapmedia #smm

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Why To Hire A Creative Video Advertising Agency

The process of creating video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming.

 

It’s even worse if the video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

 

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

AI In Video Marketing BTS

AI In Video Marketing BTS

 

Summary

To make a long story short, AI in marketing is getting more important by the day as more ad agencies and tech firms use more AI to stay competitive. Big Tech and ad agencies all use AI in marketing. This includes everything from daily tasks to optimizing million-dollar marketing campaigns.

There are a million and one things agencies can use AI in marketing for, and if digital marketers don’t keep up with these new technologies they risk being left behind. Creating and optimizing video ads using AI is a best practice. It’s also something we do at VisCap Media.

Using AI in marketing does make things easier, but creating results-driven creative video ads with proven frameworks is still a difficult project. Feel free to reach out if you’re having trouble with your creative content.

 

Sources:
4 Ways to Use AI for Marketing | Forbes
What is Artificial Intelligence | IBM
10 Examples of AI in Marketing | INC.com

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

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