Cyber Monday Advertising With Video Content eCommerce
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Cyber Monday Advertising With Video Content | VisCap Media

Cyber Monday Advertising With Video Content

Cyber Monday Advertising With Video Content

 

Cyber Monday Advertising With Video Content

Cyber Monday is THE biggest online sales event of the year! If you’re not making video content for your campaigns yet, you need to start doing this immediately. The data clearly shows that video content works!

Cisco claims that “by 2022, 82 percent of the global internet traffic will come from video streaming and downloads” so if you’re not hopping on this growing trend then you may be falling behind.

 

 

 

Key Takeaways

  1. Cyber Monday is the biggest online sales event of the year.
  2. Video content is the best format to advertise your products with.
  3. Use geofencing when setting up audiences for target customers.
  4. Use video content on social media and email to get the best results.
  5. Partnering with a video marketing agency is the best practice.

5 Key Takeaways for Cyber Monday Advertising With Video Content

5 Key Takeaways for Cyber Monday Advertising With Video Content

 

What Is Cyber Monday?

Investopedia defines Cyber Monday as “an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day. Meanwhile, traditional retailers offer exclusive, website-only deals. The result suggests to some that Black Friday and Cyber Monday have merged into a combination in-store and online shopping experience that has blurred the distinction between the two days.” Cyber Monday is the PERFECT time to be serving up video content around your brand and offerings to take full advantage of this massive event.

In this article, we’ll be talking about helpful tips to best use your video content to better market your products and get new customers during this busy shopping season.

 

Cyber Monday Advertising With Video Content Sale example

Cyber Monday Advertising With Video Content Sale example

 

The Value of Video Content

SmallBizGenius states in an article that “Using video on landing pages can increase conversion by 86%” and “69% of people prefer video over text when learning about a product or service.” This is all contributing to the shift in technologies and how people consume information.

Video content is the way to go if you want to rank highly on search engines. And it’s not just for organic search. YouTube search has started ranking video results higher than traditional text-based search results. So making video content now can significantly improve your SEO (Search Engine Optimization) and CTR (Click Through Rate).

Here’s another stat that proves why video content is effective. The video content around the Super Bowl saw nearly 1 billion views on YouTube. This makes it the largest video search of all time.

 

5 Reasons Why You Should Start Making Video Content Now

  1. It’s the most effective format for advertising.
  2. Video content is now the most consumed medium with more and more people watching over an hour of content every day.
  3. It’s the preferred format for social media platforms.
  4. It’s the best format for entertaining and educating your customer about your products.
  5. 88% of marketers are happy with their ROI for social media marketing with video content.

Top 5 Reasons to Use Video Content in Ads

Top 5 Reasons to Use Video Content in Ads

Why Video Content Can Be Useful for Your Cyber Monday Campaign

Video content has so many benefits. If you’ll refer to these 5 points above, then video content is a great way for you to increase your audience, drive more conversions, and make more money.

Research shows that people pay attention to 70% of the things they see in online videos. This is great news for an event that’s entirely held on the internet!

Why do they pay attention? Simply because video content has an emotional impact on your target audience and makes them think and feel. Plus it can be free and it also works!

More likely than not, you’re already posting content to social media on a regular basis but how often are you making videos? Well, last year Target did a study and found that they had made 8.4 million videos but that they were hardly ever viewed. If we take a look at the insights, we can see that videos only reach 9% of their total customer base.

With that being said, they’ve decided to invest in new technology in an attempt to increase the number of views, specifically through video. A bet that Target is definitely not going to lose.

Adding video content to your social media campaigns can boost your sales as well as your user base. Users are attracted to video content because they can watch it on their time, and unlike photos or text posts they don’t have to create content and remember it for the next time they want to show it off. So don’t just make video content for your business, make it well.

By using videos in your marketing efforts, you can have your videos easily searchable through platforms such as Facebook and Youtube. Not only does this make your videos easy to share, but it also makes them easier for people to understand. For example, when you make a video about your business you can talk to it like you would a person and get to know it better.

Cyber Monday Advertising With Video Content YouTube

Cyber Monday Advertising With Video Content YouTube

 

Creating a Video Content Campaign for Cyber Monday

We’re going to walk you through how to create a Cyber Monday video content campaign that will drive traffic to your store, get you sales, and be seen by your current customers.

The Strategy

It’s important to have a solid strategy so that you don’t waste your time and money on unproductive content. If you don’t have a solid strategy for the entire year, start one. Here is a step-by-step process to create a video content strategy for Cyber Monday.

Your Videos Should Be Targeted at Specific Groups

Think about what your ideal customer should be watching in your company’s videos, and make sure your ads are viewing-friendly for those audiences. For example, if your customers are bored in the morning, you should use light and humorous tone to begin your video.

Some of the biggest online retailers, including Walmart and Amazon, are putting pressure on you to be the best, offering you the biggest price and the fastest shipping options on this major shopping day. If you’re not sure about how to reach this highly active shopping day audience or if you need some inspiration then consider these great ideas from our video content experts!

What to Say in Your Video

Make sure that you’re trying to create a video that makes it easy for consumers to want to watch more of your content. This is a great opportunity to create video ads that show products or services in the best possible way. Most online shoppers are interested in knowing what you’re selling.

 

Cyber Monday Advertising With Video Content Geofencing

Cyber Monday Advertising With Video Content Geofencing

 

How to Create an Effective Video Content Ads Campaign

How do you successfully capture your viewers’ attention when they’re browsing your website, clicking on your eCommerce site, or simply browsing around?

 

Use Your Location to Attract Your Audience

One way to successfully capture your viewers’ attention is to use the location data that your website has available. Google location targeting can help you save money by encouraging people to come to your site.

 

Use Geofencing/Geotag Data

Geotag data is the location data of your website visitors. If you have a location for your eCommerce site, then you can easily target potential buyers with their exact location. This technique in marketing is known as geofencing. In order to determine which geotags are available to your site, use Google My Business or check with the developer.

If you’re not familiar with creating an effective video marketing campaign then start by learning a few quick hacks.

Ask yourself: Are my customers or clients going to be talking about my business in the coming week? Do I have an in-house producer/director available? Have I filmed my own voice yet?

Just putting together your own content doesn’t mean that you have to post a stupid video! A good video should have the right tone, edit, and production value. Learn from the masters, and treat your own video like it’s a client. There should be some care taken with your branding, overall grammar, and proper spacing. Most importantly, make sure that your viewers can tell who’s talking in your video.

 

Cyber Monday Advertising With Video Content Social Media Marketing

Cyber Monday Advertising With Video Content Social Media Marketing

 

Adding Video Ads to Your Social Media and Email Marketing

Social media and email are two of the most powerful tools you have when it comes to reaching your customers. You don’t need a video site, you can just create a free YouTube or Vimeo account and make your own. Or, if you want to leverage social media, you can use a tool like Hootsuite that allows you to schedule your videos and alerts you when it’s time to start posting.

 

Specialized Tools for Creating Video Content

Video is not a one size fits all process.
Let’s say you’re looking to create some video content for your Instagram page. You can post a link to your video on Instagram and you don’t have a monetization strategy. This isn’t a good look. You might have videos that you want to post for your Instagram page but you don’t know how to market them effectively. That’s why it’s crucial that you add video ads to your Instagram and email marketing efforts.

 

Why Video Ad Campaigns are A Necessity For Small Businesses

The data clearly shows that video is now the top choice for shopping purposes. It doesn’t matter if you’re shopping for new gadgets or electronic equipment, the consumer’s behavior continues to change. In the past, you would hear the voice of the seller when shopping for the product you were looking for.

 

Cyber Monday Advertising With Video Content BTS

Cyber Monday Advertising With Video Content BTS

 

Why Hire a Video Marketing Agency?

There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

 

Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!

 

Visually Driven Ads For eCommerce Marketing Going Viral

Visually Driven Ads For eCommerce Marketing Going Viral

 

How to Find The Right Video Marketing Agency

How do I find the right video marketing agency if I don’t want to handle Cyber Monday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Cyber Monday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.

 

Cyber Monday Advertising With Video Content Creative Process Square

Cyber Monday Advertising With Video Content Creative Process Square

 

It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Cyber Monday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Summary

To make a long story short, Cyber Monday is the biggest online sales event of the year. Video content is the best format to advertise your products with, especially for a MASSIVE online event such as this.

Use geofencing when setting up audiences for target customers. Video content on social media and email to get the best results. Partnering with a video marketing agency is the best practice.

Cyber Monday is the perfect opportunity to hit really high sales numbers. The best way to take advantage of this opportunity is to use video content as part of your marketing campaigns.

Sources:
Cyber Monday | Investopedia
Geofencing Definition | Whatis.com
Video Marketing Statistics | Smallbizgenius.net
Visual Networking Index Whitepaper | Cisco

Video Marketing For Black Friday Ads Video Series
Articles

Video Marketing For Your Black Friday Ads

Video Marketing For Black Friday Ads Thumbnail

Video Marketing For Black Friday Ads Thumbnail

Video Marketing For Your Black Friday Ads

Have you started video marketing for your black Friday ads? If not, this is your wake-up call to start!

You might be asking yourself “when’s Black Friday start this year?” That’s a great question! Black Friday starts on the day after Thanksgiving. The date for 2021 will land on November 26th.

Black Friday is the day that holiday shopping kicks off and is the first day lots of stores start changing their ink (or text color) from red (loss) to black (profit).

According to TheBlackFriday.com, Black Friday has recently grown to become more than a one-day event extending from Thanksgiving to Cyber Monday. Some stores even do deals all the way through November!

If you’re running a business and haven’t started launching video marketing for this HUGE event, then you may want to consider doing it sooner rather than later.

 

 

Key Takeaways

  1. Black Friday is a shopping extravaganza that starts the day after Thanksgiving.
  2. Using video marketing around an offer is the best approach to a Black Friday marketing campaign.
  3. Social media marketing has the best channels for a Black Friday marketing campaign.
  4. Using Facebook video ads is a good start for your Black Friday marketing campaign.
  5. Using a video marketing agency is the best practice to get the best results possible with your campaigns.

5 Key Takeaways Video Marketing For Black Friday Ads

5 Key Takeaways Video Marketing For Black Friday Ads

 

Why You Should Use Video Marketing for Your Black Friday Ads

While there are some people who consider Black Friday to be the worst shopping day of the year, some companies even have online Black Friday sales that are awesome.

Video marketing for Black Friday can be done on your social media pages, but the main focus should be to increase brand exposure. People are actively checking out their social media pages for deals all year-round, but for the last two months leading up to the holidays, they’ll be on their phones looking for good deals. If you’re not creating high-quality video content, they’ll move on and look for other options.

Video marketing is a very effective and affordable way to be at the top of their minds! The other thing video marketing does is help to get more prospects to become customers.

If you are planning on doing video marketing for Black Friday, then you’re probably running into the following problem:

  1. Writing a proper script for your video production.
  2. Finding the time and equipment to start making video content.
  3. Finding the right software or skills to professionally edit the video ads.

 

Top 3 Issues When Creating Black Friday Video Ads

Top 3 Issues When Creating Black Friday Video Ads

 

Basically, you can’t just think “I need to start video marketing right now!” and expect it to happen overnight.

But that’s exactly what you should be doing. You should be starting video marketing now in order to prepare for your big marketing event, Black Friday.

 

Why Should You Market Your Business on Black Friday?

There’s nothing like a good ol’ fashioned shopping spree. If you’ve never done any Black Friday shopping, you’re missing out. It’s even better when you’re shopping for gifts for your loved ones.

With all the mass spending, Black Friday ads are brilliant. They can reach a huge amount of people with one message, they’re easy to manage with little training, and they’re visually compelling.

Here are just some of the things that make video marketing for your Black Friday ads so great for your business:

  • Audience Outreach
  • Video Quality & Engagement

Audience Outreach

Audience outreach: You have an incredible pool of customers for your Black Friday ad. With the vast amount of people that shop on Black Friday, you have a lot of people who are shopping and listening at the same time.

 

Video Quality & Engagement

Video quality and engagement: The video quality isn’t your only concern for video marketing. You also want to make sure your videos are engaging. The more compelling you make your message, the more potential people will see your ads and consider your brand.

 

Video Marketing For Black Friday Sales Ads

Video Marketing For Black Friday Sales Ads

 

How To Get The Most Out Of Video Marketing For Black Friday Ads

There’s been a recent surge in video marketing and it is because of the immense success that it has. It’s because of this success that you see all these companies creating more videos and putting out more content for consumers to watch on an entirely different scale now.

All of this video content can be repurposed for your Black Friday ads and will now look more organic than ever! Having organic-looking video marketing increases the overall trust, watch time, and conversions of the video ads. This all leads to higher performance for your Black Friday ads and your sales numbers!

You’ve probably heard of Facebook Live videos, YouTube videos, Instagram videos, Pinterest videos, TikTok videos, Google Ads videos, and everything in between.

We’ve written plenty of articles on how to advertise across these social media platforms including Everything You Need To Know About Facebook Video Ads and The Guide To Paid TikTok Advertising. To learn more about these topics, you can click through the links. They’ll also be available in the “sources” section at the bottom of the article for you to browse when you’ve finished this.

The best thing about video marketing for Black Friday ads is that you can target exactly who you want to target. This is important when you are running an ad campaign that tries to cater to a specific audience.

Well, let’s talk about the important parts first.

 

Video Marketing For Black Friday Ads Video Commercial

Video Marketing For Black Friday Ads Video Commercial

 

What Is a Black Friday ad?

Black Friday ads are digital coupons that you can share on social media, your website, and in person. These ads usually include:

  • Multi-page online offers
  • Near-live-coverage video ads

These ads help to “surprise and delight” your visitors on Black Friday, which hopefully will make them click and purchase in your store or website!

 

The best part about these ads?

They can be any size or content-specific. That’s why it’s so important to set yourself up with a successful video marketing strategy.

Ok, now that you know what a black Friday ad is, you should probably have a clue as to how to use them effectively.

Let’s talk about social media video marketing and how to use these tools to get the best results possible.

 

Video Marketing For Black Friday Ads Social Media Marketing

Video Marketing For Black Friday Ads Social Media Marketing

 

Use Social Media Video Marketing

Investopedia defines social media marketing (SMM) as “The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.”

Using video marketing with these channels will give your brand the best possible conversion rates with your Black Friday marketing campaign.

You may be asking yourself “how do I start making content for my social media video marketing?

First of all, you need to have an idea of what the theme of your video is going to be. Whatever it is, do a lot of research before you start to create your marketing video.

There are many great YouTube videos out there that are based on Black Friday that give good tips on what you should consider and what you should include in your video.

 

Social Media Post Ideas

You can go to the Black Friday website and check out the ads (which some of them are displayed in full).

Searching for tips and information that’s relevant for your business will allow you to be creative and make your video unique to your audience.

Take advantage of social media to start and build your Black Friday video marketing campaign. Use organic posts and paid advertising to promote your video throughout the month of November.

A few social media posts in November can spread a message around your customers, even if they’re not shopping on Black Friday. You can use posts to communicate with your customers, tell them about the Black Friday sale, and also promote deals or discounts from other companies that you deal with.

Use the power of video to tell the stories of your customers. People are more likely to view a video if it shares a story or an emotion rather than a boring press release.

If your business is smaller than a start-up business, you might be wondering what in the world you’re supposed to put into a video to get more viewers.

 

Video Marketing For Black Friday Ads Facebook Ads

Video Marketing For Black Friday Ads Facebook Ads

 

Create A Facebook Video Ad

Start by creating a Facebook ad. You can either create your own or copy and paste someone else’s ad, but do not buy ad space. If you buy ad space you’ll make money while the ad sits in the News Feed of your followers, and your followers won’t see the video.

So use the Facebook Ads Editor, find a product you want to sell and buy a clickable ad that you can use in a Facebook video. Take the ads link, copy the ad, and paste it in Facebook video editor.

Add your store logo or any other branded logo you want in the ad, and your shop can officially be on the lookout for any deals on these products during Black Friday.

Facebook is one of the best platforms for growing your business. The Facebook ads platform allows you to run video ads (tens of millions of people can see them in their Newsfeed). You can promote your business by sending relevant and valuable information to a user’s newsfeed.

Facebook also has an ad unit called the App Index. App Index ads are Facebook ads that live in mobile apps. This means when a user opens an app they will be shown your ad. Facebook has partnered with over 200 apps such as Viddy, Foursquare, and Airbnb.

 

Video Marketing For Black Friday Ads Video Series

Video Marketing For Black Friday Ads Video Series

 

Create A Video Series

What’s the best way to promote Black Friday? Some people like to run an ad right on Thanksgiving and jump right into all the big deals. This seems to work well for many, but it is extremely limited, and many people may not be into that idea.

This seems to work for some people, but it is extremely limited and many people may not be into that idea.

Others decide to do it during Thanksgiving dinner and include videos along with it. People will be craving video content to watch during that time. It’s a great way to connect with them.

While it’s important that you have a video prepared in advance, it’s also vital that you invest a few hours every day working on your videos. You want to be sure that your videos are engaging and interesting.

A video series is a very long-term video marketing strategy that is used to grow your business over time.

A video series helps to grow your business by:

  1. Getting your name out there
  2. Driving traffic and sales
  3. Creating brand awareness
  4. Building trust with your audience

Here are three steps you can take to create a video series to help promote your business:

Step 1: Who are you and what do you do?

Step 2: What services do you offer and why should my customers use your business?

Step 3: How would customers tell your story and why would they choose you over the competition?

Let your viewers know why they should use your business instead of a competitor. This is the “why” part. They should then be able to tell you their story and why they need your services.

 

Why You Need A Video Marketing Agency

There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:
The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.

Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!

 

Going Viral - Video Marketing For Black Friday Ads

Going Viral – Video Marketing For Black Friday Ads

 

How To Find The Right Video Marketing Agency

You might be wondering… How do I find the right video marketing agency if I don’t want to handle the Black Friday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Black Friday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.

 

Creative Process - Video Marketing For Black Friday Ads

Creative Process – Video Marketing For Black Friday Ads

 

It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Black Friday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Video Marketing For Black Friday Ads Example

Video Marketing For Black Friday Ads Example

 

Summary

To make a long story short, Black Friday is a shopping extravaganza that starts the day after Thanksgiving. Some companies even extend this event throughout all of November!

Using video marketing around an offer is the best approach to a Black Friday marketing campaign and can be highly effective at getting more sales in-store and online.

Social media marketing has the best channels for a Black Friday marketing campaign as they have a relatively low cost per click and can be hyper-targeted using Big Data.

Using Facebook video ads is a good start for your Black Friday marketing campaign. You can expand your campaign into other social media channels like TikTok, YouTube, and Instagram as well depending on your target audience and campaign goals.

Using a video marketing agency is the best practice to get the best results possible with your Black Friday digital marketing campaigns.

Because of the number of deals available for shoppers this Black Friday, you need to get creative. You need to really think about how you want to show people that you are there for them. Don’t forget, you need to make sure people are seeing your ads and talking about your product as well.

Black Friday is a time when lots of small businesses are in need of as much positive advertising as they can get.

According to a study by Thomas Reuters, 81% of people have heard of Black Friday, and 50% have shopped on Black Friday in the past three years.

If you’re not sure what your company does that’s on sale that people might be interested in, and you’re hoping to grab their attention in some way, then you may need to consider an event like Black Friday.

 

Sources:

What Is Black Friday | theblackfriday.com

Facebook Video Ads | VisCap Media

Guide To Paid TikTok Advertising | VisCap Media

Facebook Ads Manager | Meta

Big Data | Investopedia

Social Media Echo Chambers Javy Coffee UGC Community Building
Articles, Marketing Guide, News

Social Media Echo Chambers In Marketing | VisCap Media

Social Media Echo Chambers in Marketing Thumbnail

Social Media Echo Chambers in Marketing Thumbnail

 

 

Social Media Echo Chambers

Social media has become an integral part of our lives and has been for quite a while now. According to an article by Oberlo, there are 3.78 billion active social media users which equates to 48% of the population! On top of the total number of users, the average time spent on these social media apps is 2.5 hours a day!

Not only are social media apps gaining more popularity, but the average amount of time these users are spending on social media platforms is ALSO increasing!

This week we’ll be talking about social media echo chambers, as well as echo chambers in marketing. We’ll be taking an apolitical look at the effects of social media echo chambers and how marketers may get stuck in their own echo chambers.

Some questions we’ll be answering throughout this article include what is an echo chamber? How are marketers getting stuck in their own echo chambers? How can echo chambers be used/avoided in marketing?

To learn more about these topics and to find the answer to these problems, read on and join me on an adventure for more knowledge!

 

 

Key Takeaways

  1. Social media echo chambers are great at evoking certain emotions from their users.
  2. Some marketers may need to take a step back and make sure they’re not stuck in their own bubbles.
  3. Social media echo chambers can be used to build brand communities.
  4. Brand communities can be used for brand loyalty and brand advocates.
  5. When you need help with UGC viral videos, you can turn to VisCap Media for help.

5 Key Takeaways Social Media Echo Chambers Article

5 Key Takeaways Social Media Echo Chambers Article

 

What Is An Echo Chamber?

Cambridge University defines an echo chamber as: “a situation in which people only hear opinions of one type, or opinions that are similar to their own” and within a social media context, these different types of social media apps are encouraging these echo chambers to increase engagement on their platforms.

These different types of social media platforms are using social media echo chambers to either positively or negatively reinforce what the user believes in to increase the amount of time on their social media app.

They can positively reinforce certain beliefs to make the user feel more and more welcome (think Facebook), and can negatively reinforce certain beliefs to create rage bait and conflict on the app (think Twitter) once they leave their comfy bubble.

Since these social media users have been positively reinforced so much by their own bubbles created with the social media platform algorithms, they’ll double-down when speaking with someone that holds conflicting beliefs.

Both directions have the same end goal: to make users spend as much time as possible on their apps. These users become addicted to the different emotions that the different types of social media platforms have to offer.

The most surprising part of all of this is their strategies ACTUALLY WORK! Feeding positive/negative reinforcement to increase social media usage has become its own drug where users keep running back to the source.

 

How Are Marketers Getting Stuck In Their Own Echo Chambers?

 

Marketers In Their Own Echo Chamber

Marketers In Their Own Echo Chamber

 

Marketers have recently fallen into a very interesting trap where they want to use jargon and vocabulary that appeals to other marketers, even when their target audience for the message isn’t marketers.

This has caused some serious issues as to how effective they are at doing their jobs, and how they can break this cycle to get back on track hitting the target audiences they’re aiming for.

On top of social media echo chambers being used to target customers, they’re also being used as brand noise. They’re messages by the brand, for the brand, and about the brand across all the different types of social media platforms.

Brands are using their own channels, their teammate’s channels, and their partner’s channels to get the word out and promote their products and services. The only issue is that it may create its own feedback loop and echo chamber that can’t be recognized by the people sitting in it.

It may take a third-party or outside visitor to finally recognize what’s going on with their channels and recognize why potential customers are not being very receptive to the message.
Another issue that marketers are running into is reinforcing their theories and processes that they already currently have without wanting to explore new ways of doing things.

To avoid these pitfalls, marketers can be proactive and get ahead of the game. Sometimes the best way forward is to take a step back and really assess all of the marketing tactics and the overall strategy that’s being used.

 

Marketer Echo Chamber Rethinking Strategy

Marketer Echo Chamber Rethinking Strategy

 

How Can Echo Chambers Be Used In Marketing?

Social media echo chambers aren’t all bad. There are good ways of using social media echo chambers to help build brands and communities. Think of the Harley Davidson community that exists online.

The HOG, or Harley Owners Group, is in a sense a community moderated by Harley Davison for their customers. It requires that members own a Harley and submit the VIN number during registration.

These communities are in essence a social media echo chamber that reinforces brand preference and brand loyalty for Harley Davidson. They share awesome ride videos, different Harley mods, and much much more with each other through this app to stay connected.

Harley owners can even arrange meet-ups with local owners for scenic rides through Death Valley or the countryside. All of this through Harley Davidson’s approved community message boards.

 

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

 

Although Harley is doing an incredible job with their community creation and management, video is one of the keys to building great communities!

 

Using Videos In Social Media Echo Chambers

While content is king in the space, video is queen and to put the two in the same room is something even greater than the sum of their parts. With video expected to drive over 82% of online sales by 2022 and accounts for over 33% of online activity, there’s a way to combine the two to get even BETTER results.

The fact of the matter is that paid video ads that LOOK like paid video ads are becoming less and less effective by the day. Something that doesn’t look organic and real is less likely to make an effect on the target audience. By making paid videos LOOK organic with a chance to go viral, potential customers are more likely to tune in and hear the video out.

By creating these paid videos to help jump-start their social media echo chamber, brands have the power to shape how their brand is perceived and control the narrative around their brand.

Being able to use the emotional pulls of the social media platform algorithms with your own brand’s emotional messages will help the brand create followers who are more emotionally invested in the brands than in the products. These emotional messages can be an origin story, community outreach, or another message that has pathos behind it.

As more and more user-generated content becomes published by the brand and they gain more followers, they will be able to start building a social media echo chamber around their brand with loyal followers.

 

Social Media Echo Chambers Javy Coffee UGC Community Building

Social Media Echo Chambers Javy Coffee UGC Community Building

 

The power of brand loyalty should not be underestimated as retaining customers is cheaper than getting new ones. To nurture these online communities to remain top of mind, tip of tongue will reduce your overall cost per conversion and help create more brand advocates that will use word of mouth to give you FREE advertising introducing more people to your community.

The free advertising will start flowing as more and more followers climb farther and farther up the loyalty ladder until they finally reach the top. The idea is to help the apostle-level brand advocates as much as possible within these communities.

These advocates will also be the best bet at combating the defectors and brand terrorists that are spreading negative word of mouth about the brand, products, or services.

According to Nielsen, 92% of consumers trust their friends over paid advertising. This is why having organic-looking viral UGC content and an army of brand advocates to promote your brand on your behalf is so important to a modern-day marketing strategy.

Including influencer and micro-influencer video ads into the mix will also improve your chances of having your marketing message hitting home with your target audience.

 

Social Media Echo Chambers Community Building PowerPod UGC

Social Media Echo Chambers Community Building PowerPod UGC

 

Which Social Media Platforms Are Best For Communities?

Choosing which social media platforms to start building communities on can be a tricky decision. Most companies will make content for about three social media platforms, so which ones should they choose?

Based on data collected from Search Engine Journal, here’s a list of the top 5 social media platforms you should be using to help build your social media echo chamber communities.

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. TikTok

 

Top 5 Best Social Media Apps For Community Building

Top 5 Best Social Media Apps For Community Building

 

These platforms will help you create communities that will advocate for your brand and spread the good word to their families, to their friends, and all across the internet.

Why You Need A Social Media Video Advertising Agency

Creating organic-looking viral UGC content is not as easy as some may think. There’s a lot of pre-production roadmapping and processes in place with proven frameworks to make these videos successful. When creating communities with these videos, it may be better to take a step back and let the professionals handle the video content side of things.

The creative video advertising agency will outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish & track the content for the best results. The process is a lot of work and is also very time-consuming.

 

The video-making process gets even worse if the UGC viral videos are being made by less experienced individuals as there’s quite a bit of a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

 

Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social Media Echo Chambers Community Building UGC Viral Video BTS

Social Media Echo Chambers Community Building UGC Viral Video BTS

Summary

To make a long story short, social media echo chambers are great at evoking certain emotions from their users. These strong emotions can be used by brands to help create a stronger brand preference.

Some marketers are getting stuck inside their own bubbles and may need another perspective to really get how to change for the better.

Social media echo chambers can be used to build brand communities. These social media echo chambers are how brands will be able to build up a better following.

These brand communities are also used for brand loyalty and creating brand advocates as more and more of the brand followers climb the loyalty ladder.

When you need help with UGC viral videos, you can turn to VisCap Media for help. We are highly experienced in the field with proven frameworks and videos that produce results.

 

Sources:
Social Media + Society | Sage Journals
Marketing Echo Chambers | The Marketing Sage
Social Media Marketing Statistics | Oberlo
Echo Chamber | Cambridge Dictionary
HOG | Harley Davidson
Recommendations From Friends | Nielsen
Word Of Mouth Marketing | BigCommerce
Biggest Social Media Sites | Search Engine Journal

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

iOS 14 Tips Blog iPhone
Articles, Marketing Guide, Technology

Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

Guide To Organic TikTok Marketing Strategy Blog Thumbnail
Articles, Marketing Guide, TikTok, Tips, Video

Organic Marketing TikTok Strategy Guide | Viscap Media

The Guide To Organic TikTok Marketing

The Guide To Organic TikTok Marketing

 

Fun fact, did you know that over 100 million Americans are using TikTok every day? As a percentage, that’s 37.3% of the country or more than one in three people! 64.4% of users are between the ages of 20-49 with 11% above the age of 50.

TikTok is a relatively newer social media platform that has taken over the video content space. TikTok videos originally had a 15 second time limit on them. It’s been increased over the years to 1 minute, and finally 3 minutes most recently. TikTok organic videos are looped and are usually watched on the never-ending “For You” page that automatically chooses what content gets shown based on how the user interacts with the app. If the user watches a video to the end or likes it, the app is more likely to show that user more content that is similar. 

 

TikTok Organic Marketing FYP/For You Page screenshot

TikTok For You Page Screenshot

 

Android owners can upload videos that are up to 72 MB while iPhone owners have the luxury of a 287.6 MB upload ceiling. Looks like another reason to buy Apple!

TikTok also has a built-in video editor where you can add text, captions, graphics, and soundtracks! The coolest part has to be the soundtrack features in TikTok as posts that use specific music become searchable by that sound track. More about that later.

 So how do we reach our target audience and what’s the best way to do it on TikTok social media organically? 

We’ll go over how to find trending organic marketing content, some TikTok organic marketing strategies, and some best practices for structuring the organic video content. Let’s figure ALL of this out so that we can include TikTok social media organic marketing content into our overall marketing mix and social media video marketing strategy.

 

Key Takeaways

 

  1. There’s a bunch of different TikTok types to choose from and try out.
  2. You can find topics, ideas, and TikTok video content in plenty of places including the “Discover” section and the “Inspiration” section.
  3. Increase your engagement and reach by having a few video editing tricks that make the video more fast-paced and looped.
  4. Create an overall social media marketing strategy to get the BEST results.
  5. If you can’t or don’t want to handle your own social media platforms and video content creation, feel free to hire a digital advertising agency that can manage everything for you so you can go back to focusing on running the business you love.

What Are Some Different Types Of TikToks?

There are various different types of TikToks people can make. Duets and Stitches are some of the most popular types of content to use when expanding your reach. 

Duet is a neat feature that lets you create side by side videos with content that’s already posted to TikTok. Not all videos are available for Duet and the TikTok app will let you know by having the Duet icon greyed out and unclickable in those situations.  You can make your videos unavailable for this feature under your Privacy & Safety settings. You can also limit single videos so they can’t be used in Duet by going under the single video settings by tapping on the 3 dots on the video, going to the privacy settings, and change the “Allow Duet” setting to off.

 Duets are usually reaction videos or repurposed clips that are used to complete conversations. The Duet feature can be used by tapping “Share”, and then tapping “Duet” on the menu that pops up. Duets can be searched manually with “duet @[original poster name]” as there’s not currently a way to search for the category in its entirety. 

 

TikTok Organic Marketing Duets Location Screenshot

TikTok Organic Marketing Duets Location Screenshot

 

The “Stitch” function allows people to repurpose up to 5 seconds of content that is already posted on TikTok. The main difference between stitch and duet is stitch allows people to put the repurposed video inside the timeline of the new video where duet splits and shares the screen between the repurposed and new video content. 

 

TikTok Social Media Organic Content Stitch Location Screenshot

TikTok Social Media Organic Content Stitch Location Screenshot

 

The most popular use for Stitch is to create funny and unique endings for content that’s already posted. Adding a funny alternate ending or plot twist can generate a lot of views and is a great way of increasing the reach of your organic marketing videos. The stitch function can be found right next to Duet. It can be found by tapping “Share” then “Stitch” on the menu that pops up. Not all videos are shareable for Stitch and TikTok will let you know that Stitch is not available for the video by having it greyed out and untappable. You can make your videos unavailable for this feature under your Privacy & Safety settings.

Soundtrack Syncing is another very popular type of TikTok organic marketing content. This is done by having the soundtrack already loaded up, playing it over the phone speakers, then syncing video with the chosen soundtrack. Some things people like to sync up include: lips, dance moves, and objects/events. The audio clip could be a trending song, an audio clip from someone speaking, or audio of something else completely. The only limitation is your imagination! 

A great example of soundtrack syncing would be the Menulog TikTok campaign where a Snoop Dog song was used for a dance challenge! Menulog included a hashtag for their campaign (#DeliveryDance) and offered up delivery for a whole year for the prize winner. TikTokers were volunteering user generated content in the hopes of winning the prize. Their engagement went through the roof with this absolute banger of an idea!

 

Organic Marketing Screenshot Menulog Dance Challenge Case Study

Screenshot Menulog Dance Challenge Case Study

What Is TikTok Live?

TikTok Live is a great place that people can livestream on. The requirements are pretty straightforward. You gotta be 16 years old to start livestreaming, and 18 years old to accept gifts on live streams. Whether you’re a musician, Walmart, or a human lizard, TikTok Live is a great place to livestream content to attract viewers and get more awareness around your personal or company brand.

 

Organic Marketing TikTok Live Screenshot

Organic Marketing TikTok Live Screenshot

A good example of this is how Walmart launched a TikTok Live shopping experience where they live streamed Walmart Fashion for an hour with TikTok influencers. The idea behind the project was to have the clothing influencers wear shoppable clothing that’s available through Walmart with just a tap of the “Shop Now” button. It’s currently huge in Asia and is expected to take off in the US. This could be huge for ecommerce as TikTok gains more attention and becomes used more for marketing efforts like the one Walmart launched.

There are also other platforms that are trying out this partnership with ecommerce brands with Facebook, Amazon, and Google launching their own livestream & shop social media commerce.

 

How Do I Add A Website Link In My TikTok Bio?

Adding a link in the bio of your profile is a great way to send traffic there through your TikTok channel! Follow these quick steps to get started.

 

 

  • Change your profile to a business profile.
  • This can be done by clicking on the 3 lines symbol in the top right hand corner of your phone screen.

 

 

Organic Marketing Add Link In TikTok Bio Screenshot Step 1

Organic Marketing Add Link In TikTok Bio Screenshot Step 1

 

  • Next, click on “Manage Account.”

 

Organic Marketing Screenshot TikTok Linkin Bio Step 2

 

  • After that, click on “Switch to Business Account.”

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 3

 

  • Click Next and choose a category

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 4

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 4

 

  • A pop-up bubble should appear, go ahead and click “Edit Profile.”

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 5

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 5

 

  • Finally, there will be a field in “Edit Profile” to add a website. 

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 6

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 6

 

  • Go ahead and type in the website you want the link to point to.
  • Voila! Your TikTok is now pointing to your website!

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Complete

Organic Marketing Screenshot TikTok Linkin Bio Business Account Complete

 

You can even take this a step further by making a Beacons webpage, then linking to Beacons through the TikTok Linkin.bio. It’s an app aimed at creators so they can easily set up and start profiting from their content. 

Social media content creators can take donations, sell merch, do affiliate marketing, and much more! The website building is very straightforward, too. Everything is made up of gummy blocks that can be rearranged and edited easily. Creators can even embed TikTok videos next to the products that they’re promoting! If you’re an influencer or really into affiliate marketing, this is definitely the link in bio tool you should be using to make the most bang for your buck!

 

Organic Marketing Screenshot of Beacon.io App Creator Landing Page

Organic Marketing Screenshot of Beacon.io App Creator Landing Page

 

Finding Your Target Audience & Content On TikTok

How do I find my target audience on TikTok? Finding your target audience on TikTok is very similar to finding them in other places such as for other social media platforms or your blog. Who are your customers and what do they like? What are they talking about? Start off with interesting topics that your clients, customers, or viewers would find interesting and go from there. 

You can make these topics into “buckets” and expand it even further to get even more ideas. Another way is to take those same topics and find out what questions are trending, then answer them. This satisfies the “I want to know” search that your audience is looking for. An easy way to find some questions to answer is by searching suggested queries websites. All you need to do is insert a topic and it should automagically make a list of the top questions related to the topic. 

If you’re still struggling with organic marketing inspiration, that’s okay! TikTok has an “Inspiration” section where you can browse some successful brands to see what they’re doing and how they operate. You can also go to the #trending page to see what kind of content is making it to the top. If you’re on desktop, you can scroll down and see the top hashtags, searches, and soundtracks being used under the “Discover” section.

 

TikTok Organic Social Media Content Inspiration Page Screenshot

TikTok Organic Social Media Content Inspiration Page Screenshot

 

Now that we have our content ideas, let’s get cooking!

 

How Should I Structure My TikTok Social Media Video Content?

How should I structure my TikTok social media video content to be as engaging as possible? The best way to structure an organic marketing TikTok video is to start with the end, then have the start of the video next, and then finally have the meat or body of the video. This will allow your video to loop smoothly and seamlessly. If you do it right, it should take the viewer a minute to realize that it’s looped. It’ll also add an interesting hook to your video if you do it right.

 

@viscapmedia

3 EASY Ways To Boost Performance On UGC Social Media Videos #boostperformance #socialmediamarketing #usergeneratedcontent #viscapmedia #tiktokengage

♬ Epic – Joystock

 

There are a few tricks that you can keep up your sleeve to increase your audience watch time and reach. The first trick is to use trending songs in your videos. You can find these in the “Discover” section as we discussed earlier. When TikTokers look up the song, your video will also show under it. 

 

Organic Tiktok Marketing Strategy Discover Page Screenshot

Organic Tiktok Marketing Strategy Discover Page Screenshot

 

Another neat trick to keep in your pocket that increases user engagement on the videos is to try and speed up your videos to make them more fast-paced and exciting. You can do this by cutting out the spaces between your phrases in the video, using camera tricks like zooming in, and having dynamic text that moves or changes throughout the video. Add some awesome upbeat music in the background for extra points!

 

What Are Some Organic Marketing TikTok  Strategies?

Now that we’ve covered the basics and some cool tactics for engagement, let’s talk about organic social media marketing strategy. There’s a bunch of different ways to approach this depending on what your goals and objectives are. Make sure that everything you do has purpose behind it. One framework that you can use is the S.M.A.R.T. Framework. S.M.A.R.T. stands for Smart, Measurable, Attainable, Relevant, and Timely. If you’d like to learn more about this framework, feel free to follow the link. There’ll be another one at the bottom of this article too if you want to check it out afterwards.  

Here we’ll cover a few to get you started and you can decide which strategies are appropriate for you and your business. Luckily TikTok also has case studies about these strategies so we can get an idea of what they consider an “A-level” winning marketing strategy is.

The first tactic you can add to your TikTok social media marketing strategy tool belt is to use affiliate marketing mixed with a unique hashtag and TikTok challenge. You can find influencers for free on the TikTok Creator Marketplace. Whatever you do, please please please make sure the influencers you choose align with your brand and that their audience will be receptive to the promotion. This will get you the most bang for your buck and see that your audience grow a lot faster. If you wanna check out a case study about a brand that did exactly this, check out this TikTok article about a makeup brand that was really successful with this strategy.

 

Organic Marketing TikTok Creator Marketplace Page Screenshot

Organic Marketing TikTok Creator Marketplace Page Screenshot

Hashtag Strategy In TikTok Social Media Organic Marketing

Another tactic that might pique your interest for your TikTok marketing strategy is to use hashtags to rank higher in search results. You’re gonna have to do some research for this one, so let’s look at some quick ways to sort this out. You can use an online hashtag generator to help you with ideas. You can use a website like tiktokhashtags to get the creative juices flowing. After you’ve got a list, you can start typing in hashtags to TikTok. There should be a list that drops down and shows you how popular that hashtag is. You can make a list of these hashtags for later reference. 

 

Organic Marketing Hashtag Generator For TikTok Website Screenshot

Organic Marketing Hashtag Generator For TikTok Website Screenshot

 

Next step is to start doing some competitor analysis. Look at some of the most popular individuals or companies whom you would consider your direct and indirect competitors. Start making a list of their most used hashtags as this will help you get a better idea of which hashtags are getting the most interaction. The lesser used hashtags will also help you increase your reach as it’s a lot harder to rank under the popular hashtags when you’re just starting out.

Now that the research is done, it’s time to start choosing your hashtags! A good rule of thumb is to stick with six hashtags. Two viral hashtags, two trending hashtags, and 2 video-specific tags that are less common. This is an ever-changing platform with trends coming and going in a blink of an eye. Make sure you’re double-checking these hashtags every week to make sure they’re still trending and ranking well. This research is important to your overall social media organic marketing strategy and will most likely affect what kind of content you make on TikTok.  

 

Why To Hire A Social Media Marketing & Video Marketing Agency

Some companies aren’t sure how to approach social media marketing, content marketing, and video marketing. That’s totally fine! Leave it to the experts to handle these projects so you can go back to running the company you love, or counting money on the beach in Antigua. This way you’re not having to keep up with modern trends, learning new platforms, and creating gripping video content. When you want to hire a firm for video marketing, I know VisCap Media is a specialist in this field and will be your first call! We know how to increase user engagement with scroll-stopping video marketing content!

Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project. They can create social media marketing calendars, high-quality/high-converting video content, and a winning marketing strategy for your company.

Want to see what high quality video advertising can do for your business? Contact us at Viscap Media today to get started! As video marketing experts, we know the current industry, the social media platforms, the theory behind marketing, and creating video content that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Summary

To make a long story short, TikTok is a newer social media platform that is taking over the social media video content industry. It will take plenty of time, energy, trial, and error before you finally hit the nail on the head.  

The best way to grow your organic marketing content is to follow TikTok’s guides, post content that your target audience wants to see, make the video content as engaging as possible, and have plenty of patience. 

Your marketing efforts will be most effective if you decide to partner with a specialized video marketing agency such as VisCap Media. We’re experts in social media video advertising, branded videos, and much more! Come visit us on the web and contact us today so we can help you with your video assets for your paid social media marketing campaigns today!

 

The Guide To Organic TikTok Marketing Blog Summary Video

 

 

Sources:

Video Ads Specifications | TikTok Help Article

Duets | TikTok Help Article

Creator Marketplace | TikTok

Livestreams | TikTok Help Article

Monthly Active TikTok Users | Backlinko

TikTok User Age Demographic | Statista

S.M.A.R.T. Framework | Hootsuite Article

Linkin Bio Website App Builder | Beacons

Walmart is bringing livestream shopping to TikTok on Friday | MSNBC

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