Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

eCommerce Software & Marketing Thumbnail
Articles, eCommerce, Marketing Guide

The Guide To eCommerce Software & Marketing | Viscap Media

eCommerce Software & Marketing Article Thumbnail

eCommerce Software & Marketing Article Thumbnail

 

 

eCommerce Software & Marketing

What is eCommerce and why is it gaining soo much traction nowadays? Investopedia defines eCommerce as Electronic Commerce and is anything that allows firms/people to buy/sell over the internet. Investopedia also goes on to state there are 4 different segments for this industry. These segments are defined as B2B, B2C, C2C, and finally C2B.

Through this article, we’ll be talking about what eCommerce software & marketing is, how eCommerce software works, the 5 best eCommerce software to use, and which video styles are the best for eCommerce marketing.

Keep reading to add more useful knowledge to your eCommerce marketing toolbelt!

 

Key Takeaways

  1. eCommerce is anything that lets people buy & sell over the internet.
  2. The best eCommerce software will be one that fits your needs and goals the best.
    • Our top 5 eCommerce software picks are: Wix, GoDaddy, BigCommerce, Squarespace, and Shopify.
  3. eCommerce marketing is anything that drives awareness and traffic to your eCommerce store.
    • There’s plenty of ways to do this including branded videos, viral videos, UGC, and product videos.
  4. Product video is the best form of advertising and increasing sales.
  5. If you don’t want to handle your own eCommerce marketing, let the professionals handle it.

 

eCommerce Software & Marketing 5 Key Takeaways

eCommerce Software & Marketing 5 Key Takeaways

 

What IS eCommerce Software & Marketing?

Recent additions and world events have revolutionized the eCommerce industry (in a good way), from the introduction of social commerce to the explosion of online sales due to Covid lockdowns/restrictions. It’s mixed everything up from the eCommerce software to how eCommerce marketing is being done. According to Statista, there was over $4.28 BILLION in eCommerce sales in 2020 alone with projected sales of $6.38 Billion for 2024.

As brick-and-mortar stores become harder to shop at during the Covid restrictions, these shoppers are finding other ways to get their fix and trade sellers their hard-earned money for products/services.

The most common alternative is going to be an eCommerce store where they can instantly order their goods over their internet and have it delivered to their front door! No need to skate down the street for beer anymore. Just sign up for a monthly prescription and have artisan craft beers that you’ve never even heard of dropped off on your doorstep! Now that’s what I call convenience.

 

eCommerce Software & Marketing Store Closed Picture

eCommerce Software & Marketing Store Closed Picture

 

Plus, your eCommerce store is ALWAYS open so your shoppers can look at your catalog at 3 am on Sunday waiting in a fast-food drive-thru if they wanted to. Not to mention that your overhead costs will be much, much lower since you’re not paying for rent, stockers, clerks, electricity, water, and any other expenses that a brick-and-mortar store would have.

The selections are virtually endless as eCommerce stores operate out of remote warehouses or ship on-demand from a distribution center. They don’t have to worry about weird items taking up precious real estate on their shelves or narrowing down the selection as the options are only limited by how far the shopper wants to scroll!

 

eCommerce Software & Marketing Warehouse Workers

eCommerce Software & Marketing Warehouse Workers

 

There are some downsides to eCommerce stores and these can be a real letdown. The first is the limited amount of customer service that comes with an eCommerce store. There aren’t any clerks or stockers to help you find what you’re looking for or to answer any product questions.
The second is the lack of instant gratification. It takes time to ship or deliver items. Most places have an extra premium cost if you want something overnighted to you.

The third is not being able to try before you buy. The closest we can get to some of these items, including pants, before buying them online is seeing pictures of them and reading the measurements in the description. We can’t test the fabric or fit on clothing as an example.

How eCommerce Software Works

How does this incredible eCommerce software work? eCommerce software’s main goal is to be an online store or an area where viewers can buy products or services that they want through the internet.

All eCommerce software will either let the seller create their own website to sell through, link their eCommerce software with their website, or let the seller list their products or services directly on the eCommerce software provider’s website.

The two types of eCommerce software are On-Premise and Software as a Service (SaaS). On-Premise is when the eCommerce Software is hosted locally and managed by a team that manually maintains the eCommerce store.

The other option, SaaS, is Software as a Service where the eCommerce website is hosted and maintained off-site by the provider. If you don’t have a server tower running Linux with your eCommerce store on it, you’re most likely using SaaS.

SaaS is easier to use and with the recent updates to SaaS providers has become fully customizable and more convenient to most sellers.

 

eCommerce Software & Marketin IT engineers in Server Room

eCommerce Software & Marketin IT engineers in Server Room

 

Good eCommerce software should be able to do five things really well. Those five things are managing customers & orders, managing products & inventory, simplifying marketing, automating shipping & taxes, and enhancing the customer experience.

 

Great eCommerce software will automate most of your customer journey and walk the customer through a path to purchase your products or services. There are seven steps that go into how eCommerce software works. Those seven steps are:

  1. The visitor comes to your website and browses through your offerings.
  2. The visitor creates an account, adds products to a shopping cart, and types in personal info (e.g. phone numbers and emails) that get stored in your database.
  3. The visitor arrives at checkout where third-party apps upsell, provide shipping options, provide payment options, and estimated delivery date.
  4. The visitor types in their payment information and it’s processed through a secure portal or third party service.
  5. The order is placed and all sensitive information is stored properly locally or with a secure third-party payment processor.
  6. The payment gets sent to your bank account or merchant account for processing.

 

@viscapmedia

6 Things Your eCommerce Software Should Do! #ecommercemarketing #digitalmarketing #ecommercesoftware #websitemaker #marketingtiktok #boostperformance

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

 

Another six things that you should make sure your chosen eCommerce software does depend on what you’re doing with it include:

1. Web Hosting
2. Product Catalog
3. Shopping Cart
4. Seller Dashboard/Merchant Interface
5. Payment Processing
6. Order Fulfillment & Shipping

 

6 Things your eCommerce Software Should Do

6 Things your eCommerce Software Should Do

 

Now that we’ve gone over WHAT eCommerce software is, let’s start talking about the different options that are available.

What Is The Best eCommerce Software?

Trying to find the best eCommerce software is a LOT harder than it sounds. One answer for one seller may be different from another’s based on what features they need and what goals they’re aiming for. Here we’ll explain the top 5 eCommerce software to get your noggin joggin’ about which eCommerce software is right for you. The top 5 eCommerce software are:

These eCommerce software are all listed on PC Mag and Capterra as well. If you’re still having issues deciding on the right eCommerce software that’s right for you AFTER this article, you can check those two places first for even more information to help narrow down your options.

 

Top 5 Best eCommerce Software eCommerce Software & Marketing Infographic

Top 5 Best eCommerce Software eCommerce Software & Marketing Infographic

 

eCommerce Software: Shopify

The first eCommerce software we’ll be talking about is Shopify. Most people who use eCommerce stores swear by this platform in one way or another, and anyone that does eCommerce has certainly heard of them as they’re the market leader for this vertical. Shopify is known for its easy setup and ability to handle large order amounts, but the tradeoff is it’s not the cheapest option out there.

 

eCommerce software and marketing shopify screenshot

eCommerce software and marketing Shopify screenshot

 

eCommerce Software: Squarespace

The second option is Squarespace. Squarespace is simple and affordable as it charges transaction fees. The tradeoff is you may not be able to make your eCommerce shop look exactly the way you want it to and may not look the prettiest when it’s done. It’s a quick and affordable way to get started in the eCommerce world though.

 

eCommerce software and marketing square screenshot

eCommerce software and marketing square screenshot

 

eCommerce Software: Wix

Option three is Wix. Wix is an easy-to-use platform that lets you build a website and sell products online through an eCommerce store. There’s a free trial so you can set up your store and try it out (the free version doesn’t allow for receiving payments) before putting the money down and going live.

 

eCommerce software and marketing Wix screenshot

eCommerce software and marketing Wix screenshot

 

eCommerce Software: BigCommerce

The fourth option is BigCommerce. BigCommerce is an eCommerce software that’s more geared towards stores that already have some skin in the game. The monthly subscription is a bit hefty at $30/month and there’s no refund for purchased plans, so once it’s set up there’s no pulling out!

The upsides to BigCommerce include 24/7 customer support, unlimited products/file storage, and a 15-day free trial. It’s more of an option if you want to switch to a different eCommerce software later on in the game.

 

eCommerce software and marketing Big Commerce screenshot

eCommerce software and marketing Big Commerce screenshot

 

eCommerce Software: GoDaddy

The final option we’ll cover here is GoDaddy. Everyone’s favorite domain seller and web hosting service also offer an eCommerce software solution! Their pricing packages start at around $20 and that’s more affordable than other options listed above including BigCommerce and Shopify.

There are some limitations that come with this eCommerce software though, and some of these may be a deal breaker for some. These limitations include the lack of overall support (from no app being available to no PoS support) and there is no developer API available.

 

eCommerce software and marketing GoDaddy screenshot

eCommerce software and marketing GoDaddy screenshot

 

eCommerce Software: Summary

To make a long story short, Squarespace and GoDaddy will be your most affordable options but can be a bit limiting depending on what you need the eCommerce software to do. If you’re looking for an eCommerce software that has all the bells n whistles plus you’re not worried about price, then BigCommerce or Shopify will be your best options.

 

@viscapmedia

Top 5 e-commerce Software #ecommercemarketing #tiktokmarketing #ecommercesoftware #viscapmedia #digitalmarketing #onlineshopping #business #website

♬ El Techo – BLVKSHP

Top 5 e-commerce Software TikTok Video

All About eCommerce Marketing

eCommerce marketing is any marketing that drives awareness and traffic to your online store to capture conversions and increase sales. The different ways of advertising may include everything from a paid Google Search PPC campaign to doing pre rolls on Youtube with product videos.

There should be an overall strategy formed before any advertising campaigns are launched that aligns all of the marketing efforts with the same goal, message, and brand personality to make sure that viewers are not confused as to who you are, what your brand means, and what your eCommerce store offers.

This strategy can be created through some research and an Integrated Marketing Communications (IMC) Brief. You can fill out your IMC Brief with a customer journey model, customer persona, some internal/external analysis, and planning out your goals/objectives.
Now that we have our IMC Brief, it’s time to kick off the advertising!

eCommerce Marketing: Video Marketing

The BEST way to showcase your products and services is through video. Video has become the preferred format with the current desktop internet and mobile speeds being able to play videos now reasonably fast. No more waiting on dial-up to load those pictures!

According to this Forbes article, people spend an average of 3.7 hours a day watching videos and by 2022, 82% of all consumer internet traffic will happen because of video. It’s the biggest thing in advertising right now, and it’s generating better results than any other medium out there today.

eCommerce Marketing: Branded Videos

Branded videos are great for showcasing your brand and what you stand for. These are best for raising brand awareness and brand preference in the mission to stay top of mind, tip of tongue.

These are best when placed in the awareness, consideration, loyalty, and advocacy stages of the customer journey.

Branded videos can be placed everywhere from your social media platforms to doing geofencing prerolls.

The goal of these videos is mostly to maintain and increase the brand equity you’re managing. To get more conversions, product videos will be more helpful in reaching your goals.

 

eCommerce Software & Marketing Branded Videos Picture

eCommerce Software & Marketing Branded Videos Picture

 

eCommerce Marketing: Product Video

Product videos are PERFECT for showcasing how products work, what problems your product solves, and how nice the products look.

The product videos can be posted in a number of places from geofencing pre roll videos to your social media channels similar to the branded videos; however, product videos are also great for driving conversions ON TOP of impressions.

The product videos can include a call to action (CTA) to get viewers to visit your eCommerce store and make a purchase. According to a statistic quoted in this BigCommerce article, viewers of your product video are 1.8x more likely to convert compared to a non-viewer.

Viewers are also more likely to absorb the information and education if it’s presented in a video format compared to text or image. The viewer doesn’t have to overanalyze a picture or read through bodies of text to fully understand the key benefit claims of the product with product videos.

With the current advertising space and people being bombarded with more messages than ever, product videos are the best way to grab attention, entertain, and educate the viewer all in one shot!

This also leads to fewer returns as the buyer is clicking submit on the order fully armed with the knowledge behind what the product does and what problems it solves. On top of all that, the product video will show more of the product, and read off the main points that the seller wants to communicate to the buyer.

There are five main types of product videos that can be made and these are general overview product videos, product video demos, user-generated content (UGC) product videos, influencer marketing product videos. and behind-the-scenes product videos (BTS for short).

These five different types of product videos can be used for different reasons and combined to make an overall video marketing strategy.

Overview product videos are great for overall education for the viewer as it’s the best at explaining what problem the viewer has and how the product solves it. This is also an opportunity to tell a story and get the viewer interested in your brand and what you do.

Why did you start selling this product? Was there a problem you ran into in your life that no other product fixed? Where did you get the idea for this product? You can answer questions like these to guide your story along.

 

eCommerce Software & Marketing Product Video Videos Picture

eCommerce Software & Marketing Product Video Videos Picture

 

The demo product videos are best for showing how the product works and how effective the product would be in real-world situations. Using demo product videos also allows you to show off how beautiful your product is and bonus points if you can get an actor/model to show off the product. Remember: faces and lifestyle imagery really work! Once the attention has been grabbed, you can have some nice closeups of your product to showcase its beautiful design.

To get the best results with demo product videos, it’s best to find a good eCommerce agency to help you make your videos as well done as possible. The eCommerce agency is going to know the ins and outs of eCommerce marketing, be able to help make a polished final video that will play well on different platforms, and increase conversions for your eCommerce store.

 

eCommerce Software & Marketing BTS Video Picture

eCommerce Software & Marketing BTS Video Picture

 

Behind-the-scenes (BTS) product videos are best for brand recognition, awareness, entertainment, and brand preference. This is one of the best ways to get followers on Instagram as people REALLY love seeing what goes on behind the curtain and finding out what makes the magic happen.

The BTS viewers also find it really educational and entertaining as they can pick up neat tips on videography and jokes from the cast and crew! The best part is that all the BTS footage you’ll ever need will be taken DURING the making of your other product videos, aside from editing they should be ready quicker.

 

eCommerce Software & Marketing UGC Product Video Picture

eCommerce Software & Marketing UGC Product Video Picture

 

User-generated content (UGC) product videos are an incredible way to reach more people and increase the sales volume of your eCommerce store! Most shoppers nowadays trust their friends, family, and peers more than advertisements, and even influencer marketers!

The perks user-generated content has over influencer marketers is that it’s more organic and feels like friends talking to each other, the poster has complete freedom to say whatever they want (unscripted), it’s totally free for the brand, the UGC poster is more likely to be a follower of the brand (possibly with a brand advocate-level loyalty), these product videos can perform better than branded videos.

 

eCommerce Software & Marketing UGC Sleepwear Video Picture

eCommerce Software & Marketing UGC Sleepwear Video Picture

 

Influencer marketing product videos are right there next to UGC on effectiveness. Both types of product videos have their own perks and challenges. The main perks that come with influencer marketing product videos are their reach and impressions are usually higher than UGC product videos, they normally have a higher quality of content, the brand has input as to how the product video is made (potentially scripted), and they can still perform better than branded videos.

You can find influencer marketers specific to each social media platform. TikTok has an entire Creator Marketplace for you to browse through. There’s a million and one third-party marketplaces for Instagram influencers, but none actually run by Facebook/Instagram. Youtube has a creator marketplace for influencers to get paid through called Youtube BrandConnect.

 

eCommerce Software & Marketing On Set Picture

eCommerce Software & Marketing On Set Picture

 

You can even mix up your user-generated content and influencer marketing with micro influencer product videos that are provided to the brand. They’re testimonials and will increase your conversions for your eCommerce store! It’ll have all the perks of an influencer product video with all the appeal of user-generated content.

 

Why Hire An eCommerce Agency?

There is an infinite number of reasons to hire an eCommerce marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach eCommerce marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of!

 

eCommerce Software & Marketing Product Video Going Viral

eCommerce Software & Marketing Product Video Going Viral

 

How To Find The Right eCommerce Agency

How do I find the right eCommerce agency if I don’t want to handle the product video marketing? The right eCommerce agency will be the one that you match up with well and the one that can deliver the best possible results for your eCommerce store. Here at Viscap Media, we specialize in eCommerce store clients and have various case studies of other brands in your current situation!

We also make influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire an eCommerce agency for your product video marketing, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

Want to see what high quality product video advertising can do for your eCommerce store?

Contact us at Viscap Media today to get started! As video marketing experts, we know the eCommerce marketing industry, the social media platforms, the different eCommerce softwares, the theory behind marketing, and creating product video content for eCommerce that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

eCommerce Software & Marketing Find Right eCommerce Agency

eCommerce Software & Marketing Find Right eCommerce Agency

 

Key Takeaways

  1. eCommerce is anything that lets people buy & sell over the internet.
  2. The best eCommerce software will be one that fits your needs and goals the best.
    • Our top 5 eCommerce software picks are: Wix, GoDaddy, BigCommerce, Squarespace, and Shopify.
  3. eCommerce marketing is anything that drives awareness and traffic to your eCommerce store.
    • There’s plenty of ways to do this including branded videos, viral videos, UGC, and product videos.
  4. Product video is the best form of advertising and increasing sales.
  5. If you don’t want to handle your own eCommerce marketing, let the professionals handle it.

 

eCommerce Software & Marketing 5 Key Takeaways

eCommerce Software & Marketing 5 Key Takeaways

 

Summary

To make a long story short, eCommerce is anything that lets people buy and sell over the internet.

There’s a million and one different eCommerce software out there and we picked the top five to help narrow down your search (Wix, Shopify, GoDaddy, BigCommerce, and Squarespace). The best eCommerce software is going to depend on your needs and goals.

eCommerce marketing is anything that drives traffic and conversions to your eCommerce store. The best form of eCommerce marketing is to use product videos made by an eCommerce agency. If you don’t want to handle your own marketing, let the professionals handle the project to ensure quality results!

 

 

 

Sources:

Retail eCommerce Sales Worldwide 2014-2024 | Statista
eCommerce Explained | Investopedia
Best eCommerce Software | PC Mag
Find Best Software | Capterra
What Is eCommerce Software? | Finances Online
eCommerce Software | Shopify
eCommerce Software | Squarespace
eCommerce Software | Wix
eCommerce Software | BigCommerce
eCommerce Software | GoDaddy
Why Should eCommerce Stores use product videos? | BigCommerce
The State Of Online Video For 2020 | Forbes

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