Product Videos For Drop Shipping
Want to sell products online without having to deal with any of the major headaches that come with the process? Drop shipping is the answer you’re looking for! According to Oberlo, there are 2.14 billion people shopping online, making up 27.2% of the population. This is gonna go up as the CAGR (Compound Annual Growth Rate) for the industry is expected to be 28.8% between 2019 and 2025.
Let’s go over what drop shipping is, how to start a drop shipping company, what the 5 best drop shipping companies are, and about using product videos for drop shipping so you can get a better understanding of the topic.
Let’s get started!
- Drop shipping lets sellers send products directly from the supplier to the customer.
- Starting a drop shipping business is easy and can be free.
- The best drop shipping company will depend on what the seller’s needs are.
- The best format for products is video.
- Partner with an ad agency to get the best product videos.
What Is Drop shipping?
Drop shipping is defined by Investopedia as “an online business where an intermediary sells products they don’t keep in inventory from a wholesale producer to a third party. The third-party company then ships the product directly to the buyer” and this definition is a great start for talking about drop shipping.
The pros to drop shipping include having low overhead costs, there’s no need to buy inventory, it’s REALLY easy to set up, sellers are more flexible with offers as they don’t hold inventory, and it’s really easy to test different products to see what works to help scale the business.
The cons to drop shipping include it can be more expensive than retail as the supplier may set price restrictions, the seller doesn’t have much control over quality control as they never interact with the products, helping unsatisfied customers becomes way more difficult as the supplier is now involved, giving tracking to customers becomes more complex as the shipping is being done directly from supplier to customer. The biggest downside is when sellers decide to expand to other suppliers and shippers. This makes things a lot more complex and way harder to manage.
Drop shipping requires virtually no upfront costs for the sellers to make their eCommerce store. It doesn’t even require the sellers to EVER see the products!!
The seller will set up a website, eCommerce software, and a wholesale supplier to sell the products. Automating everything so most processes are done on autopilot is also very popular while the seller collects their cut as a middleman.
The eCommerce software will submit the purchase order that was made to the wholesaler and the supplier will ship the products directly to the customer. Great examples of this are POD, or Print On Demand, services. Companies like TeeSpring/Spring and Printify and TeeSpring.
We’ll use a specific example with these services in the next section to show exactly how you can start using drop shipping to start a business or make some money on the side.
How To Start A Drop shipping Company
Starting an eCommerce drop shipping company is sooo easy! Anyone can start a drop shipping company with little to no money down. There are so many eCommerce websites that will also help with this. One website that does this very well is Wix.com. It does require a paid website to start doing eCommerce but is very affordable in comparison. Other options include Oberlo and Shopify.
Go ahead and pick a template, set up the website and get everything looking good and ready for the products.
So, you’ve picked out an eCommerce website to get started with drop shipping. It’s time to figure out who the supplier is gonna be. We’ll be using the POD or Print On Demand, companies as an example to keep things simple.
The next step is gonna be to open up a store with one of the suppliers that you’re wanting to sell products for. You can then start loading up the designs and product inventory for your store within TeeSpring/Spring. Some of the processes is automated, but there are still manual settings that need to be set.
After the store is set up, you’re gonna import the products into the Wix store and you’re all set! It’s that simple!
You’re now going to want to start advertising and making product demos/mockups. The best way to do this is to get a creative ad agency to make the product videos right the first time and then post them on your drop shipping website. We’ll revisit the importance of these product videos later when we talk about how to do marketing for your business.
The 5 Best Drop shipping Companies
The best drop shipping company will be the one that fits your needs the best. Whichever company you choose should meet some bare minimum requirements, but the hard decision comes down to the other features that each platform offers. We can help you with your search by narrowing down the most popular drop shipping companies and what each one is best at to get you a better idea of what to look for to find the best drop shipping company that fits your needs.
The 5 Best Drop Shipping Companies
Our top 5 list is made up of our favorite companies that serve different purposes the best. You can check these companies out and get a better idea of how to properly set up your drop shipping business.
The 5 Best Drop shipping Companies: Importify
Our top pick for an overall best drop shipping company is Importify. They have the lowest prices and support unlimited imports. It’s a great way of hooking up an Aliexpress supplier to your Shopify store, but the free trial is only one day and doesn’t do full automation.
The 5 Best Drop shipping Companies: Oberlo
Our top pick for the best drop shipping company for beginners is Oberlo. They offer a free starter plan that new sellers can use to get started. The drawback is that Oberlo only supports Shopify stores and a limited number of suppliers. This means it’s not gonna be compatible with your Wix store website. It’s highly recommended for sellers that have a Shopify store for sure though.
The 5 Best Drop shipping Companies: Teespring/Spring
Our top pick for the best drop shipping company that does Print On Demand, or POD, is Teespring. Teespring is totally free to use. They make their money by taking a cut of the products sold. It’s also the most simple platform to set up and use making it a great choice for beginners!
The 5 Best Drop shipping Companies: Aliexpress
Our top pick for the best drop shipping company supplier is Aliexpress. Their products are very affordable and the quality of their products is on the same level as other suppliers from North America and Europe. Aliexpress also works with other drop shipping services like Oberlo to make things even easier on the seller.
The 5 Best Drop shipping Companies: Wix
Our top pick for the best drop shipping company website storefront is Wix. Wix is so easy to use and set up that this is going to be the best drop shipping company website maker for beginners to use. It even walks the sellers through how to set up SEO and other useful marketing tools to get the best results for their products.
Using Product Videos For Drop Shipping
Now that you’re all set up with an eCommerce store with the best drop shipping company that fits your needs, it’s time to start marketing! Good products don’t do anything for you if nobody knows they exist. How are they supposed to purchase, or even find them? Advertising!
There are a wide variety of channels to use when it comes to marketing to build your entire marketing mix, but the best format for advertising will be your product videos. Using product videos allows for more freedom with the format. Product photos can be taken directly out of the product videos to allow for an even wider distribution of your marketing assets. It’s kinda hard to do the reverse with a single product photo. These product videos will be demos, product video reviews, viral videos, and micro ads.
Having a good mix of different types of product videos will allow you to have a wider reach with your marketing messages. The product video reviews are really good to increase trust in your brand while the product video demos will help show customers how the product works. Different product videos are also good at reaching different goals and can be combined to make a complete marketing campaign.
With product videos, doing social media marketing will be a total breeze as all the creative assets are already collected. Drop shipping sellers can quickly upload the product videos into Facebook Business to quickly create a social commerce storefront on Facebook and Instagram. Sellers can also quickly advertise on TikTok using the TikTok ads manager to drive more traffic to their online storefront using these product videos as well.
These product videos can be A/B tested to find the winners, before switching out the lesser performing ones with new product videos. This means that the product videos are constantly being updated and optimized for the best results.
Why To Hire A Creative Video Advertising Agency
Making the best drop shipping product videos is not easy. There is an infinite number of reasons to hire a creative ad agency, but here we’ll give you a few of the top reasons why:
- The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
- Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
- Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.
Some newer drop shipping eCommerce businesses aren’t sure how to approach social media marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are drop shipping eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of!
It’s a best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.
When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.
To make a long story short, drop shipping is an online business that allows sellers to act as a middleman and sell products that are held by the supplier until the time of purchase. The item is then shipped directly to the customer without the seller even touching the product.
Starting a drop shipping business is really easy and can be totally free! There are plenty of tools available to help sellers get started and start running a drop shipping business as a job, or even as an extra source of income.
The best drop shipping company will depend on the seller’s needs. They may choose to use Aliexpress with Shopify or Teespring/Spring with Wix. It totally depends on the goals the seller wants to meet.
The best format for products is a video and the best practice is to get product videos made by a creative ad agency to get the best results possible.