Your FBA Business and Video Commercials BTS
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Your FBA Business & Video Commercials

Your FBA Business and Video Commercials Article Thumbnail

Your FBA Business and Video Commercials Article Thumbnail

 

Your FBA Business And Video Commercials

Running an FBA, or Fulfill By Amazon, can be very profitable if it’s done right. If you’ve been on social media recently, you may have seen some videos trying to convince you to start an FBA company to make some serious money or run a side gig. Let’s go through what an FBA business is, how to do marketing for an FBA business, and how important a video commercial is to advertising for an FBA well.

By the end of this, you’ll know more about an FBA business, will be able to figure out if you want to start an FBA business, and how to do marketing for your FBA business.

Let’s get started!

 

 

 

Key Takeaways

  1. FBA stands for Fulfillment By Amazon.
  2. FBA helps list, store, and ship your products.
  3. There are lots of tools available to help start FBAs.
  4. Using video commercials for FBA is a best practice.
  5. Partner with a creative ad agency for the best video commercials.

Your FBA Business and Video Commercials - 5 Key Takeaways

Your FBA Business and Video Commercials – 5 Key Takeaways

 

What Is An FBA Business?

An FBA business, or Fulfillment By Amazon business, is an eCommerce store that’s set up through Amazon. Operating an FBA business can help with product listing, storage, and shipping.

 

The idea is that with an FBA business, Amazon will help with listing on their massive eCommerce platform, hold onto your product inventory, and ship the products out from their warehouses once the product has been sold.

In 2021, 56% of Amazon sellers were third-party sellers according to Statista, and profits from third-party sellers grew by 34% in the second quarter. This means that there’s money to be made on this platform and sellers can get in on the action pretty easily.

Amazon lays out really easy-to-follow instructions for sellers to get started. You can check it out below.

 

Your FBA Business and Video Commercials Setup Instructions

Your FBA Business and Video Commercials Setup Instructions

 

You can start setting up your FBA business today by following this link for Amazon Seller sign-up. With all of Amazon’s infrastructure, daily website traffic, and ease of use it’s a no-brainer as to why so many people are wanting to sign up to start their FBA businesses.

Finding items that’ll sell really well for your FBA business can be kinda tricky sometimes. You can look at the Amazon top sellers list, popular trends, seasonal products, or use a product research tool to automate the whole process.

There are a million and one different amazon product research tools out there, both paid and free, one tool you can look into to get you started is Sellzone. They help with listing optimization, Amazon SEO, product research, and listing protection to name a few. You can also search for a few others and compare them to find the right FBA business tool that fits your needs.

 

Your FBA Business and Video Commercials sellzone.com product research tool

Your FBA Business and Video Commercials sellzone.com product research tool

 

Another interesting thing to try is to do keyword searches and try to find products that are about to get popular but aren’t yet. These will provide the most returns as you’re filling a gap in the market.

Something interesting to look into to take it a step further are private label products. These are going to be the products that have the highest profit margin. These are products that already exist that get changed a little bit, rebranded, then listed to be sold.

If you’re looking to find the best returns, the private label approach will be the best FBA business strategy for sure.

The key difference between an FBA business and one that does drop shipping is whether or not the seller buys the merchandise. With an FBA business, the seller needs to buy all the merchandise, then ship it to an Amazon warehouse where it gets stored until the product’s bought and shipped to the customer.

An example of companies that do drop shipping are Teespring and Threadless. They’re both print-on-demand (POD) dropshipping companies where the seller doesn’t do anything but set up the online store and direct traffic to purchase the products off the website. The dropshipping company then does everything from printing to shipping without any money out-of-pocket from the seller. The seller simply collects their cut of the sale after the product is purchased.

 

How To Do Marketing For An FBA Business

 

Your FBA Business and Video Commercials eCommerce Lifestyle Image

Your FBA Business and Video Commercials eCommerce Lifestyle Image

 

Doing marketing for an FBA business can be tricky when just starting out. There are plenty of tools that Amazon sellers can use to help them increase the sales of their products without having to be marketing gurus themselves. Tools like Sellzone that we mentioned above are perfect for starting out your Amazon marketing. The next step up from these tools are going to be AMAs.

An AMA, no not the American Medical Association… or the one for marketing… We’re talking about an Amazon Marketing Agency. These agencies specialize in marketing products on the Amazon platform. They may do anything from Amazon SEO to managing auto-bids and media buying.

To get the most out of Amazon Marketing Agencies, it’s best to match these services up with a really great creative advertising agency. Companies like Viscap Media, can help with video commercials that Amazon Marketing Agencies can launch to get the best results possible.

To take things an extra step further, and get even more business for your FBA business, using a media buying agency that goes beyond Amazon may be the best option. These media buying agencies will help launch the creative video commercials in more places than just one platform to get a wider reach and more conversions for your products.

Using a media buyer like Sellers Alley will help your FBA business advertise on social media platforms like TikTok, Facebook, Instagram, and Google. That’ll open up more options for scaling your business in the future as well since you’ve now started expanding your marketing mix to include a wider range of touchpoints to reach customers.

 

Video Commercials For Your FBA Business

 

Your FBA Business and Video Commercials Behind The Scenes

Your FBA Business and Video Commercials Behind The Scenes

 

Creating product videos, branded videos, product photos, and other visual assets for your FBA business can be difficult to put together. There’s a LOT of work that goes into making good creative assets to advertise with and it can be a real learning curve for FBA businesses trying to make the assets themselves while also running the business.

These video commercials are your best bet at making a conversion on Amazon and can be used across other social media platforms to funnel potential customers to your Amazon page.

The best way to use video commercials is to have high-converting video creatives that have been based on proven frameworks that are guaranteed to produce results for your FBA business. These video commercials are then used across social media platforms and other areas of digital advertising to create awareness, consideration, and conversion all within the same video!

If you’d like to learn more about social commerce and possibly adding your storefronts to social media as a point of purchase, you can read all about it in our article about How Social Commerce Is Changing The Future of eCommerce. It’s a really interesting article and you’ll learn more about more ways to use social media marketing to expand your FBA business.

There’s a bunch of options to choose from when picking a type of video commercial. Everything from UGC (user-generated content) testimonials, demo videos, to viral video commercials are all options on the table, and the best practice is going to be using a mixture of these types of videos and maybe one or two other ones in a marketing campaign based on your marketing goals to get the best results possible.

 

Why To Hire A Creative Video Advertising Agency

The process of creating video commercials isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

 

It’s even worse if video commercials are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting.

 

It’s the best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to a video commercial. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We also have had experience running eCommerce stores, as well as marketing for them. Most of our clients have eCommerce websites and focus on direct-to-consumer products. This allows us to use our experience to help eCommerce businesses as we’ve had first-hand experience with what FBA businesses are going through.

 

We want you to get the best possible results with your video commercial campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

To make a long story short, FBA stands for Fulfillment By Amazon. Using FBA helps sellers list, store, and ship products to customers and can help reduce headaches a lot of sellers may have with selling products online.

There are lots of tools available to help start FBA businesses and help with marketing. It’s important to pick products that are known to sell well and choosing to sell private label products will make for the best profit margins.

Using video commercials for FBA businesses is a best practice and is really important for driving more sales to help scale the business. Partnering with a creative ad agency to get the best video commercials will get the best results for your product sales.

 

Sources:
Fulfillment By Amazon | Amazon
Amazon Private Label | AMZ Scout
Amazon Third-Party Sellers | Statista
Home | Teespring
Home | Sellzone
Amazon Seller Sign Up | Sell Amazon

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

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