Video Ads in Email Marketing Lifestyle (4)
Articles

Video Ads In Email Marketing | VisCap Media

Video Ads in Email Marketing Thumbnail

Video Ads in Email Marketing Thumbnail

 

Video Ads In Email Marketing

Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers.

Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!

 

 

Key Takeaways

  1. Email marketing revenue is expected to double by 2026.
  2. Remember your audience when doing email marketing.
  3. Use Google Analytics to find the best time to send emails.
  4. Video is the best format for making clear, actionable content.
  5. Using a creative ad agency for video ads is the best practice.

Video Ads in Email Marketing Thumbnail

5 Key Takeaways for Video Ads in Email Marketing

 

How a Video Ad Campaign in Email Marketing Works

Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers. Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!

Video Ads in Email Marketing Lifestyle (3)

Video Ads in Email Marketing Lifestyle Phone

 

How does an email marketing campaign with video ads work?

It’s pretty simple to set-up an email marketing campaign with video ads. You need the email list and that’s what will be the basis for your emails. Make a list of everyone who is interested in your business and display them as video thumbnails on your homepage. You could also create some related email marketing campaigns such as discounts, newsletters or just mentioning the launch date of your product.

So, here are few tips you need to keep in mind:

  • It’s important that the video ads are timed appropriately and you must update the video ads on your website regularly. For example, if a brand wants to promote a new product with press releases, it’s important to update the ads regularly so that potential customers know about your new launch.
  • Use a variety of formats so that you have something for everyone.

What are the benefits of using video ads in an email marketing campaign?

Comprehensive communications that can speak to every single person in your recipient’s inbox include:

  1. A visual appeal and attention grabbing “buzz-value”
  2. More targeted people to advertise to and promote your brand
  3. You can reach more of your target customers (B2C and B2B)

Best part about this email marketing campaign with video ads is that it’s a smart way to try out some different tactics. Here are some examples of how you can create a video for email campaigns.

 

One-time events:

  • You might be running a competition, guest post or something similar that has an end date.
  • You might also be sending out content for a longer period of time.
  • Choose a message that complements the image and the goal of your email campaign.

How to create a successful email marketing campaign with video ads

So what exactly makes a video ad campaign worth implementing in email marketing? How can you bring this kind of content into your emails?

Using video as a medium is the strongest format for getting your message across clearly, and effectively. Video ads make up the 4th biggest market inside of the digital marketing vertical. The industry is expected to grow from $92.1 Billion to $146.1 Billion in 2026.

Embedding video ads inside of an email for email marketing campaigns can be highly effective for video newsletters, product videos, and sales introductions.

Stop just reaching out with email marketing campaigns. Grab someone’s attention and generate a conversion with a video ads campaign.

Only 10% of B2C businesses are using video ads in their email marketing campaigns. That’s not enough. It’s time to ramp up your email marketing efforts and give your customers something new and exciting to look forward to each month.

Video Ads in Email Marketing Lifestyle (2)

Video Ads in Email Marketing Laptop Emails

 

The best practices for a successful email video ad campaign

When crafting an email marketing campaign with video ads, it is not enough to simply find funny videos and attach it to the email. Your audience needs to feel like the ad campaign is part of your brand.

It is more than simply a delivery mechanism. They need to feel like the ad campaign is representative of the business and that it shares the values and culture of the business.

With that in mind, your audience will almost always have an existing relationship with your brand that they feel comfortable sharing their thoughts on. In fact, 79% of the people polled in a study by Widen wanted to share their opinion about a brand and the reasons why they agreed with it.

Don’t be afraid to ask for it in a customer survey as well (hey, an email marketing campaign idea)!

Video Ads in Email Marketing Lifestyle (4)

Video Ads in Email Marketing Lifestyle Laptop Typing

 

How a Video Ad Campaign in Email Marketing Works

What is an email video ad campaign?

The video advertising campaign is a plan that allows you to target your audience with video advertisements for specific products and services to allow your audience to be directly connected to your site or you in general. The campaign is designed to deliver specific and relevant information about your product or service to your subscribers.

  • Use video ads that link to your video content. The video ads you create can contain short or long format videos that viewers can watch and share with others. The goal of the video is to produce a piece of content that makes people want to share it so it can build up your brand awareness.
  • Why should I create an email video ad campaign? If you haven’t already, creating an email video ad campaign is probably something you want to do for your business.

What should you consider when sending out a video ad campaign?

Creating a video ads campaign can be a LOT of work. But first off, how do you create a video ad campaign? Well, you just need one thing, a good quality, engaging video that doesn’t need any explanation. You can also add text to it, but the video should be the main focus. It should flow with your overall marketing message and idea.

 

There are a few considerations that need to be made when sending out a video ad campaign, but the main ones include:

a. Target Audience

b. Message & Call To Action

c. Budget

 

Big 3 Things To Consider With Email Marketing Video Ads

Big 3 Things To Consider With Email Marketing Video Ads

 

How does a video ads campaign in Email Marketing Work? As with most content marketing strategies, creating a video ad campaign is often done on the cheap.

First thing’s first, you’ll need to make sure you have a good idea of who the subscribers are of your email list. Sometimes you need to ask your subscribers.

This can be done with a customer survey form, being very honest and direct as to what you’re asking for, and what you intend to do with the information. Including an option to submit anonymously will increase the quality of the information collected as well.

 

The content of the email marketing campaign message

Email marketing is based around your audience preferences. Knowing your audience is very important to creating a good email marketing campaign. In the first email campaign,

The subject of the email should be catchy and somewhat personal so it doesn’t look like spam, and enticing to click on.

The email of the body should be informative, educational, and actionable. Getting the viewer to watch the educational video ad inside of the email, then to take action on the chosen call to action will be the main objective of the email marketing campaign.

The call to action can be anything from checking out the website, making a purchase, or fill out a form.

 

Video Ads in Email Marketing Lifestyle 5

Video Ads in Email Marketing Email Received

The location of where to send the message

The most important factor of any message being sent is that the recipient will receive it at a certain time and in a certain location. The best way to increase the likelihood of the message being opened is to send it during the recipient’s most productive time. It would be a waste to send a relevant message to someone who is busy working or school if you want them to respond in a moment.

This is where Google Ads comes in handy. By running a cost per engagement campaign on Google Ads, you can display your email marketing video ads at the very top of a search result. In addition, you can also show the video ads to people who are leaving those specific sites at the time of searching, maximizing the effectiveness of your campaign.

Video Ads in Email Marketing Lifestyle 6

Video Ads in Email Marketing Phone Location

 

The date and time for when the message will be sent out

How do you find the best time to send out an email marketing campaign? First, you’ll need to understand what content your audience is interested in. How do you do this? Look for their buying preferences through their purchase history on your website. From there, you’ll be able to find the best time of day that’s best for your business, the best type of people to email and the best price.

That way, you can determine the appropriate ad. This might be one for your blog or even a video ad in your email marketing. But no matter which, you’ll be sure to have a guaranteed and highly effective video ads email marketing campaign that reaches your most loyal and consistent customers.

Video Ads in Email Marketing Lifestyle 7

Video Ads in Email Marketing Idle laptop

 

Why You Need A Creative Agency For Your Email Marketing Campaign Video Ads

Creating video ads for email marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.

The best video ads styles to help brands get started with their email marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time.

Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with email marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

Summary

Launching an email marketing campaign with video ads can be a difficult task if you’re not properly prepared. Keeping in mind these basic concepts, such as your target audience, on-point message, and a great video ad will make things much, much easier for you.

Being able to target the right people, at the right time, in the right place while providing value and a call to action will be the key to a successful email marketing campaign. You can use Google Analytics and Google Ads to find the PERFECT time to contact your audience.

Using videos in your email marketing campaign will be the best format to get your message across to your target audience in the most clear and effective way possible.

Email marketing revenue is expected to double by 2026, so if you’re currently not using email marketing as part of your overall marketing strategy, it may be time to start!

Using a creative ad agency to create your video ads is a best practice and will ensure that your videos are professionally made to generate the most conversions for your business.

 

Links:

Email Marketing Statistics | Kinsta
Email marketing Revenue Worldwide | Statista
Digital Advertising Report Video Advertising | Statista

Video Ads in Mobile Marketing Lifestyle 2
Articles

Using Video Ads In Mobile Marketing | VisCap Media

Video Ads in Mobile Marketing Thumbnail

Video Ads in Mobile Marketing Thumbnail

Video Ads In Mobile Marketing

Should you be using mobile video ads as part of your marketing strategy? The short answer is yes, ofcourse. With how effective video ads have shown to be along with the number of people walking around with smartphones in their pocket, it’d be crazy NOT to be using video ads in mobile marketing as part of your overall marketing strategy.

 

Video Ads in Mobile Marketing Lifestye 4

Video Ads in Mobile Marketing Lifestye 4

 

Through this article, we’ll be talking about the why, what, how, who, and when video ads in mobile marketing should be used. We’re also going to take this a step further and talk about 5 mobile marketing video ads ideas you can start using today as part of your overall marketing strategy.

Let’s start with some statistics into the mix to get a better picture of what’s going on. In 2021, 85% of Americans are walking around with a smartphone in their pockets according to Pew Research. On top of this, 61% of visits to websites inside the U.S. happened on smartphones according to an article by Perficient.

So, not only are there ridiculously high levels of adoption of the smartphone, but most of the visits to websites are also happening on these pocket-sized computers. But is it profitable? A 2020 report by the IAB states that global mobile ad revenue increased by 24% between 2018 and 2019.

 

 

Key Takeaways

  1. It’s one of the most effective marketing tools available
  2. It’s the best way of reaching the right customers, at the right time, in the right place
  3. It’s the perfect way of doing in-app marketing
  4. Using influencers with your video ads mobile marketing strategy will generate good ROAS
  5. Reach out to a video ads agency to help with your mobile marketing campaigns

 

5 Key Takeaways for Video Ads in Mobile Marketing

5 Key Takeaways for Video Ads in Mobile Marketing

 

What Are The Why, What, How, Who, And When Of Video Ads In Mobile Marketing?

Why Video Ads In Mobile Marketing?

Video ads are a requirement for modern companies for a bunch of different reasons. Not all of their target audience will be on YouTube. Sure, it’s the #1 video ads network and part of Google Ads, but there are other channels that can be used to get more customers. On top of this fact, mobile marketing is more cost-effective since phone owners can be better targeted, and they can be served ads virtually anywhere on the go.

What kind of video ads should be served up? Banner ads through Google’s Display Network? These can be seen as intrusive. Pop-up ads on your own website? These can damage your website health and core web vitals.

Video ads are perfect for mobile marketing. They’re better at delivering the message to consumers, they have audio for the viewers that don’t want to read, there’s text/images for the viewers that have their sound off. Video ads are the best format for educating viewers on products or services, and can be the best way to increase sales to scale aggressively.

 

Video Ads in Mobile Marketing Lifestyle 3

Video Ads in Mobile Marketing Lifestyle 3

 

What Are Video Ads In Mobile Marketing?

Video ads in mobile marketing are called mobile display or mobile video. They’re usually small videos woven into a social media feed in one way or another, on websites, embedded on news article pages, or inside of the banners on the side. Mobile video ads are PERFECT for getting really fast responses from prospecting customers as they’re usually around 15-60 seconds.

Video ads are really great for target audiences that are likely to swipe soon, and/or have really short attention spans. The video ads need to be able to stop viewers from scrolling and watch through the video ad to better understand the product/service, then convert.

Some things companies should know about video ads in mobile marketing before starting to use them include:

  • The video ads need to be really, really, really engaging. Scroll-stoppingly good.
  • These video ads need to be known as being unique and they’re not likely to see the products elsewhere.
  • These mobile marketing assets need to have a call to action, or CTA, to encourage the viewer to do something. Visit a page, buy a product, fill in a form, etc.

 

3 Things To Know Before Using Video Ads in Mobile Marketing

3 Things To Know Before Using Video Ads in Mobile Marketing

 

How Do Video Ads in Mobile Marketing Work?

Video ads on mobile devices work by popping up on viewers’ phones while they’re in an app or browsing the internet. There should be a very clear call to action every video directing viewers to a website, a form, or some other action that will move potential customers along the customer journey.

When potential customers identify the brand as a product or service they want to learn more about, they’ll click through the button to be brought to the website, form, or some other landing page that is set up.

Once the potential customer lands on the company page, they can be prompted to make a purchase, fill in a form, or do some other action the company wants the visitor to take. The videos should be optimized for the specific platform or website they’re being shown on and it should be hard to realize that the video is an ad to increase the watch time of the videos.

 

Video Ads in Mobile Marketing Lifestyle 5

Video Ads in Mobile Marketing Lifestyle 5

 

Who Does Video Ads in Mobile Marketing Work For?

Using video ads works both on desktop and mobile. Properly setting up your targeting for these video ads are extremely important to your success with these marketing assets. You want to be showing the right video ads to the right people at the right time. Doing this correctly will make every advertising dollar bring in the best possible ROAS.

It would not be a best practice to have the videos made just to be served up to people who are not interested in buying a similar product at all. You wouldn’t want to spend advertising dollars on Facebook, Snapchat, TikTok, Instagram, and YouTube just to find out that the videos are being served to the wrong audiences.

Video is the best way of attracting the most attention and is really great at driving engagement. The video ads need to be of high quality, high engagement, and short. It’s really important to remember that all of the video ads should be native to each social media platform to make sure they blend in more with the organic content.

 

Video Ads in Mobile Marketing Lifestyle

Video Ads in Mobile Marketing Lifestyle

 

When Should You Use Video Ads in Mobile Marketing?

Video ads are perfect for getting more qualified customers to buy your products or services. You can add video ads to your mobile marketing campaigns and even target location! This means that after a potential customer drives by one of your billboards, or visits a competitor, you can start serving them up video ads to then make them convert!

Google Ads is really good with location-based targeting and you can even choose specific locations or circle areas on a map. You can even apply a “nearby” location option for recent visitors to your business for retargeting to reach the best target audience possible in case they didn’t make a purchase.

 

Video Ads in Mobile Marketing Lifestyle 8

Video Ads in Mobile Marketing Lifestyle 8

 

5 Mobile Marketing Video Ads Ideas That Work

Working with Influencers

As of 2019, influencers represent 26% of all content creation, according to Sarah Restivo, CMO at PlaceIQ. As marketers become more familiar with influencers, they find it’s more efficient to work with an influencer with whom they’ve already built a rapport.

At Life’s Entropy, we work with more than 75% influencers, and of those we believe that 45% of our current Influencer Network can be considered “influencers.” While that percentage may not be too shabby, that means a lot of work is still ahead of us.

The right influencer is just as important as a person who owns a company with a product that you’d like to promote. A brand should try to attract people who are passionate about the brand they are trying to promote, and that same passion can be harnessed into a powerful motivation.

 

Video Ads in Mobile Marketing Lifestyle BTS

Video Ads in Mobile Marketing Lifestyle BTS

 

Creating Innovative Mobile-Only Campaigns

A new approach to mobile advertising could be a winning strategy. According to a recent study by Fractal Insights, 40% of all in-app purchases are driven by apps and games. Also, 65% of gamers are more likely to buy a product if it’s marketed as a mobile-only offer.

These statistics indicate that targeting mobile app users can be a great way to grow sales.

But the benefits don’t stop there. According to Futuresource Consulting, advertisers can generate $8.7 billion in revenues from in-app ad sales. So, the math is in your favor. In fact, the report found that mobile video ads generate nearly double the reach of a static banner ad.

We’re happy to report that you can easily make the most out of this kind of traffic by creating ad campaigns that are only viewed on mobile devices.

Mobile Advertising on Social Media

Social media is a very popular way to market and advertise to consumers. As mentioned above, 70% of the time, consumers research products and make purchase decisions on social media.

Optimizing videos for mobile is very important for your mobile marketing campaigns. According to YouTube, only 8% of online video traffic is on mobile devices, so it’s important for companies to make sure their ads are optimized for these smaller screens.

You can use a mix of static and interactive ads to give your product the most exposure. For example, a car company could have an interactive section of the ad and share a message in the static portion of the ad.

Consider using mobile-optimized ad options to show your brand is keeping up with the times and using relevant platforms in the most efficient way possible.

 

Video Ads in Mobile Marketing Lifestyle 9

Video Ads in Mobile Marketing Lifestyle 9

 

Targeting Dedicated Audiences

One of the best ways to ensure that video ads perform well is to establish direct relationships with your customers. Using the tools offered in Google Ads, Facebook Business, and TikTok Ads Manager will allow you to properly target the right potential customers to get your video ads in front of the right people, in the right place, at the right time.

For example, the Verizon mobile ad platform offers “segmented targeting” to facilitate the deployment of video advertisements across multiple devices. These platforms have tools to customize video ads based on customer viewing habits, while keeping those ads relevant to individual subscribers.

Why You Need A Creative Agency For Your Mobile Marketing Video Ads

 

Creative Process Square

Creative Process Square

 

Creating video ads for mobile marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.

The best video ads styles to help brands get started with their mobile marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with mobile marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!
To learn more about our services, click through to see us on the web!

Conclusion

 

Video Ads in Mobile Marketing Lifestyle 10

Video Ads in Mobile Marketing Lifestyle 10

 

Video ads for mobile apps are one of the most highly effective marketing tools available, as nearly 75% of mobile device users say that video ads are easier to remember and easier to relate to than static ads. In fact, marketers rank video ads as the most effective ad format for increasing awareness of their products, such as smartphones, tablets and gaming consoles. So, the next time you are considering adding video ads to your app, be sure to keep these tips in mind.

Using video ads in your mobile marketing campaigns is one of the most effective marketing tools available in the modern advertising landscape. Since most people have a smartphone with them at all times, it’s the best way to reach the right customers, at the right time, in the right place! It’s also the best way of doing in-app marketing!

Using influencers with your mobile marketing strategy will generate good ROAS, especially if it’s done to look organic to the advertising platform as user-generated content. Reach out to a creative ad agency to help with your video ads creation for your mobile marketing campaign to ensure that the videos are being made professionally, correctly, and with the goal of having the highest level conversions in mind.

Sources:
Mobile Fact Sheet | Pew Research
Mobile Vs Desktop Usage | Perficient
Internet Ad Revenue Report Final | IAB

iOS 14 Tips Blog iPhone
Articles, Marketing Guide, Technology

Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

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