Video Ads In Mobile Marketing
Should you be using mobile video ads as part of your marketing strategy? The short answer is yes, ofcourse. With how effective video ads have shown to be along with the number of people walking around with smartphones in their pocket, it’d be crazy NOT to be using video ads in mobile marketing as part of your overall marketing strategy.
Through this article, we’ll be talking about the why, what, how, who, and when video ads in mobile marketing should be used. We’re also going to take this a step further and talk about 5 mobile marketing video ads ideas you can start using today as part of your overall marketing strategy.
Let’s start with some statistics into the mix to get a better picture of what’s going on. In 2021, 85% of Americans are walking around with a smartphone in their pockets according to Pew Research. On top of this, 61% of visits to websites inside the U.S. happened on smartphones according to an article by Perficient.
So, not only are there ridiculously high levels of adoption of the smartphone, but most of the visits to websites are also happening on these pocket-sized computers. But is it profitable? A 2020 report by the IAB states that global mobile ad revenue increased by 24% between 2018 and 2019.
- It’s one of the most effective marketing tools available
- It’s the best way of reaching the right customers, at the right time, in the right place
- It’s the perfect way of doing in-app marketing
- Using influencers with your video ads mobile marketing strategy will generate good ROAS
- Reach out to a video ads agency to help with your mobile marketing campaigns
What Are The Why, What, How, Who, And When Of Video Ads In Mobile Marketing?
Why Video Ads In Mobile Marketing?
Video ads are a requirement for modern companies for a bunch of different reasons. Not all of their target audience will be on YouTube. Sure, it’s the #1 video ads network and part of Google Ads, but there are other channels that can be used to get more customers. On top of this fact, mobile marketing is more cost-effective since phone owners can be better targeted, and they can be served ads virtually anywhere on the go.
What kind of video ads should be served up? Banner ads through Google’s Display Network? These can be seen as intrusive. Pop-up ads on your own website? These can damage your website health and core web vitals.
Video ads are perfect for mobile marketing. They’re better at delivering the message to consumers, they have audio for the viewers that don’t want to read, there’s text/images for the viewers that have their sound off. Video ads are the best format for educating viewers on products or services, and can be the best way to increase sales to scale aggressively.
What Are Video Ads In Mobile Marketing?
Video ads in mobile marketing are called mobile display or mobile video. They’re usually small videos woven into a social media feed in one way or another, on websites, embedded on news article pages, or inside of the banners on the side. Mobile video ads are PERFECT for getting really fast responses from prospecting customers as they’re usually around 15-60 seconds.
Video ads are really great for target audiences that are likely to swipe soon, and/or have really short attention spans. The video ads need to be able to stop viewers from scrolling and watch through the video ad to better understand the product/service, then convert.
Some things companies should know about video ads in mobile marketing before starting to use them include:
- The video ads need to be really, really, really engaging. Scroll-stoppingly good.
- These video ads need to be known as being unique and they’re not likely to see the products elsewhere.
- These mobile marketing assets need to have a call to action, or CTA, to encourage the viewer to do something. Visit a page, buy a product, fill in a form, etc.
How Do Video Ads in Mobile Marketing Work?
Video ads on mobile devices work by popping up on viewers’ phones while they’re in an app or browsing the internet. There should be a very clear call to action every video directing viewers to a website, a form, or some other action that will move potential customers along the customer journey.
When potential customers identify the brand as a product or service they want to learn more about, they’ll click through the button to be brought to the website, form, or some other landing page that is set up.
Once the potential customer lands on the company page, they can be prompted to make a purchase, fill in a form, or do some other action the company wants the visitor to take. The videos should be optimized for the specific platform or website they’re being shown on and it should be hard to realize that the video is an ad to increase the watch time of the videos.
Who Does Video Ads in Mobile Marketing Work For?
Using video ads works both on desktop and mobile. Properly setting up your targeting for these video ads are extremely important to your success with these marketing assets. You want to be showing the right video ads to the right people at the right time. Doing this correctly will make every advertising dollar bring in the best possible ROAS.
It would not be a best practice to have the videos made just to be served up to people who are not interested in buying a similar product at all. You wouldn’t want to spend advertising dollars on Facebook, Snapchat, TikTok, Instagram, and YouTube just to find out that the videos are being served to the wrong audiences.
Video is the best way of attracting the most attention and is really great at driving engagement. The video ads need to be of high quality, high engagement, and short. It’s really important to remember that all of the video ads should be native to each social media platform to make sure they blend in more with the organic content.
When Should You Use Video Ads in Mobile Marketing?
Video ads are perfect for getting more qualified customers to buy your products or services. You can add video ads to your mobile marketing campaigns and even target location! This means that after a potential customer drives by one of your billboards, or visits a competitor, you can start serving them up video ads to then make them convert!
Google Ads is really good with location-based targeting and you can even choose specific locations or circle areas on a map. You can even apply a “nearby” location option for recent visitors to your business for retargeting to reach the best target audience possible in case they didn’t make a purchase.
5 Mobile Marketing Video Ads Ideas That Work
Working with Influencers
As of 2019, influencers represent 26% of all content creation, according to Sarah Restivo, CMO at PlaceIQ. As marketers become more familiar with influencers, they find it’s more efficient to work with an influencer with whom they’ve already built a rapport.
At Life’s Entropy, we work with more than 75% influencers, and of those we believe that 45% of our current Influencer Network can be considered “influencers.” While that percentage may not be too shabby, that means a lot of work is still ahead of us.
The right influencer is just as important as a person who owns a company with a product that you’d like to promote. A brand should try to attract people who are passionate about the brand they are trying to promote, and that same passion can be harnessed into a powerful motivation.
Creating Innovative Mobile-Only Campaigns
A new approach to mobile advertising could be a winning strategy. According to a recent study by Fractal Insights, 40% of all in-app purchases are driven by apps and games. Also, 65% of gamers are more likely to buy a product if it’s marketed as a mobile-only offer.
These statistics indicate that targeting mobile app users can be a great way to grow sales.
But the benefits don’t stop there. According to Futuresource Consulting, advertisers can generate $8.7 billion in revenues from in-app ad sales. So, the math is in your favor. In fact, the report found that mobile video ads generate nearly double the reach of a static banner ad.
We’re happy to report that you can easily make the most out of this kind of traffic by creating ad campaigns that are only viewed on mobile devices.
Mobile Advertising on Social Media
Social media is a very popular way to market and advertise to consumers. As mentioned above, 70% of the time, consumers research products and make purchase decisions on social media.
Optimizing videos for mobile is very important for your mobile marketing campaigns. According to YouTube, only 8% of online video traffic is on mobile devices, so it’s important for companies to make sure their ads are optimized for these smaller screens.
You can use a mix of static and interactive ads to give your product the most exposure. For example, a car company could have an interactive section of the ad and share a message in the static portion of the ad.
Consider using mobile-optimized ad options to show your brand is keeping up with the times and using relevant platforms in the most efficient way possible.
Targeting Dedicated Audiences
One of the best ways to ensure that video ads perform well is to establish direct relationships with your customers. Using the tools offered in Google Ads, Facebook Business, and TikTok Ads Manager will allow you to properly target the right potential customers to get your video ads in front of the right people, in the right place, at the right time.
For example, the Verizon mobile ad platform offers “segmented targeting” to facilitate the deployment of video advertisements across multiple devices. These platforms have tools to customize video ads based on customer viewing habits, while keeping those ads relevant to individual subscribers.
Why You Need A Creative Agency For Your Mobile Marketing Video Ads
Creating video ads for mobile marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.
A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.
The best video ads styles to help brands get started with their mobile marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.
Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.
When you’re ready to start video advertising with mobile marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!
To learn more about our services, click through to see us on the web!
Video ads for mobile apps are one of the most highly effective marketing tools available, as nearly 75% of mobile device users say that video ads are easier to remember and easier to relate to than static ads. In fact, marketers rank video ads as the most effective ad format for increasing awareness of their products, such as smartphones, tablets and gaming consoles. So, the next time you are considering adding video ads to your app, be sure to keep these tips in mind.
Using video ads in your mobile marketing campaigns is one of the most effective marketing tools available in the modern advertising landscape. Since most people have a smartphone with them at all times, it’s the best way to reach the right customers, at the right time, in the right place! It’s also the best way of doing in-app marketing!
Using influencers with your mobile marketing strategy will generate good ROAS, especially if it’s done to look organic to the advertising platform as user-generated content. Reach out to a creative ad agency to help with your video ads creation for your mobile marketing campaign to ensure that the videos are being made professionally, correctly, and with the goal of having the highest level conversions in mind.
Mobile Fact Sheet | Pew Research
Mobile Vs Desktop Usage | Perficient
Internet Ad Revenue Report Final | IAB