Script Ideas for Creative Performance BTS
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Script Ideas For Creative Performance

Script Ideas For Creative Performance Thumbnail

Script Ideas For Creative Performance Thumbnail

 

Script Ideas for Creative Performance

Writing script ideas for creative performance can be a daunting task for one that doesn’t know where to start. Writing prompts? Brainstorming sessions? AI Generated ideas?
The starting points are endless, but we’ll help you narrow down the options and processes to get your copywriting game on point!
Some of the main topics we’ll be covering in this article include what a script idea is, how to start/generate ideas, starting an idea/script library, and finding inspiration.

 

 

 

Key Takeaways

  1. Script ideas take time to develop and can be based on anything.
  2. The hardest part about script ideas is getting started.
  3. Using effective brainstorming techniques can help the process a lot.
  4. Start with a customer persona to get the highest creative performance from your script ideas.
  5. Hiring a creative ad agency is a best practice to get the best creative performance.

 

5 Key Takeaways For Script Ideas For Creative Performance

5 Key Takeaways For Script Ideas For Creative Performance

 

What Is a Script Idea?

 

Script Ideas For Creative Performance Pen And Pad

Script Ideas For Creative Performance Pen And Pad

 

A script idea is a solid insight into one’s life, to that point that it makes sense to be written down. It’s simply a dream, an idea, or an inspiration about something in life that one would like to see happening. It could be something about a dream, a vision of the future, or an actual event in one’s life.

It’s a written stream of thought, a proposition, or even a sketch. And it might be the most difficult thing to create as writing something down and taking the risk that others will like it enough to want to see it realized is scary, even if you think they will.

Every script has the potential to include a title, an action, a premise, a conflict, a resolution, and much more!

For our purposes today, we’re not just interested in those fundamentals — a list of titles, an action, a premise, a conflict, and a resolution might work, but wouldn’t be the most efficient use of your time. The way a screenplay/ad is structured is unique to each and every story, but the script ideas below are easy to adapt and use for any story (big or small).

If you’ve been writing for a while, you’ve likely heard the term “idea” over and over again. As in, the stories you want to tell are already floating around in your mind — don’t you have to write them down in order to get them out there?! That is true.

 

Starting Point

 

Script Ideas For Creative Performance Starting Point

Script Ideas For Creative Performance Starting Point

 

We like to start our brainstorming sessions by asking our team to identify 10 core ideas they are exploring.

This exercise helps us identify a central thread or thought that everyone’s working to build. We then suggest ways we might express this.

We might encourage the team to discuss how the commercial could invoke our core ideas if we’re working on a marketing campaign.

If we’re working on a brand identity, we’ll invite the team to discuss how the visuals might help to reflect the ideas.

Then we suggest another round where we suggest the ideas we think might resonate with each of our teams. This is a chance to help you generate different ways to express your core ideas, and share those with the other teams who might help you bring them to life.

If you’re not working within a team, the easiest way to brainstorm is to brainstorm right in front of your computer screen, or in your field of vision, with no distractions.

When you are seated at your computer and can type or edit as fast as you can, the ideas you generate and the ideas that come up at your next creative brainstorming session will be a constant stream of flow that you can always refer back to.

The second way to create flow is to use Google Sketchup to visualize your ideas. Simply hold up the mouse and move it to move the pieces around the 3-D space, then click anywhere to add an anchor point.

Once you’re done imagining your ideas, the next step is to feel the flow of ideas and see if they feel right. Take some deep breaths and tap your forehead if you’re feeling overwhelmed or experiencing a bit of a writer’s block.

How to Generate Ideas

 

Script Ideas For Creative Performance Lightbulb Drawing

Script Ideas For Creative Performance Lightbulb Drawing

 

Let’s talk about the limits of story creation (remember, to tell a great story we all must have a good starting point).

We know where the story begins. We know where it ends. We’ve got the answers for where it takes place, but what happens in between?

We all have questions and we all have concerns. Writers have many. Performers have many. Everybody’s got this basic idea that there is something to be discovered, some magic or secret that will make them get to the ending with just the right amount of explosions and suspense.

The problem is that most of the time, we don’t know what that is, and we never find it in the process of writing a script.

The same goes for character creation. We can’t have weak characters, but we also can’t have the strongest hero.

Starting Your Own Script Library

 

Script Ideas For Creative Performance Library

Script Ideas For Creative Performance Library

 

A script library is a fantastic way to personalize your copywriting and expand on content to include other categories of services and products.

One way to start an awesome script library is by listing common threads within your niche that will make up your “signature.” For example, you can have all of your copywriting focused on weddings and events, but have little to no copy targeted at families planning a christening or gender reveal party.

This will narrow down the offerings you have and emphasize the fact that you are an expert in your niche, instead of being a jack of all trades.

Finding Inspiration

You want to get your creative juices flowing and create a fantastic new page for a site or a campaign, but nothing feels comfortable. You start with your opening line but then get hung up on the title. Your pages are exciting but they seem empty. And your zingers feel a bit too exclusive.

Keep writing!

When creative blocks start to set in, take the pressure off yourself and let yourself be creative by writing in tangents or taking a break to do something else for a while.

3 unique ways that you can generate inspiration to help you write:

  • Brainstorming activities
  • AI writing assistant
  • Start with your target audience & reference material

 

3 Ways of Generating Inspiration Script Ideas for Creative Performance

3 Ways of Generating Inspiration Script Ideas for Creative Performance

 

We know inspiration can be tough to come by for script writers, so we’re going to recommend a book for inspiration:

Writing the Script: Screenwriting from Within by Rick Famuyiwa

Yes, this book is on Amazon, but we picked it up secondhand! (Thanks to an editor friend of ours!) Rick is a Bay Area filmmaker, and for the past few years, he’s been making waves as the head writer on one of the most successful Sundance projects of the decade: Dope.

Famuyiwa credits his script ideas to his own past and present experiences and life experiences. He has an intense passion for capturing the essence of everything and everyone around him through his writing process. He is a master at communicating and I cannot recommend his book enough.

Using AI For Script Ideas

If you’re still struggling with where to start, using AI software to generate script ideas for ads is a great place to start! You can use software like Writesonic to generate a BUNCH of script ideas and draft scripts to get a running start with the writing process.

This’ll help speed up brainstorming so you can start refining your script right away, and if you don’t like one or a few of the AI generated scripts, you can always just generate another one in a few seconds!

Who’s Your Audience?

 

Script Ideas For Creative Performance Target Audience

Script Ideas For Creative Performance Target Audience

 

Here are 3 questions to ask yourself when thinking up script ideas for your video ads to get the best creative performance:

  • What kind of customer are you trying to attract?
  • Where does your content fit within your own ecosystem?
  • Where do you want your content to stand out?

 

3 Questions To Ask for Your Video Ads Scripts - Script Ideas for Creative Performance

3 Questions To Ask for Your Video Ads Scripts – Script Ideas for Creative Performance

 

Thinking about these questions will help you come up with some fascinating and creative thought patterns and script ideas for creative performance.

Define Your Ideal Customer. You can start with a customer persona and get really specific about what your ideal customer’s activities would look like. Try to walk a day in their shoes recording everything they may do, think, like, and dislike.

The better the customer persona, the better your script ideas will be. This will also translate into the creative performance of your ads as they’ll resonate way better with your target audience with one properly done.

This is an obvious starting point. Ask yourself, what kind of person do you want to attract to your business? Your customer is a person, often called a ‘hobbyist’ (traditional crafts person), but could be considered more broadly as anyone who has the same goals and needs as you.

Explore Your Archives For Ideas

You can generate innovative, exciting, and even mind-bending ideas in seconds by using a simple “surround sound” tool in the form of a looping voice recording from an actor, on an imaginary location, or a clever musical composition. That’s right, you’re no longer limited to whatever writing tools your script editor can put in front of you!

Any good script idea needs a solid premise and key plot points that develop the story, characters and conflicts through each scene. This, in turn, needs an excellent first scene. These scenes need to be memorable, meaningful, and show that the characters are bringing something to the table.

Play On Words

Show your creativity with puns or word play to make your script even more interesting. Use puns or other word play to present a literal brand message, or send a strong message using words.

The joke about the steaming hot pot of spam that landed an LA music industry exec in prison has been used in a film trailer, advertising the movie Jobs.

The theme song for Tyler Perry’s Everybody Hates Chris show went ‘All everybody caws, all everybody wants, all everybody tries’.

Tom Shadyac used a jukebox for his film But I’m a Cheerleader, playing both the Billy Joel and Beach Boys tracks, intercut with clips from the film.

The examples above all refer to words that aren’t used often in traditional advertising.

The Creative Professional’s Toolkit

 

Script Ideas For Creative Performance Toolkit

Script Ideas For Creative Performance Toolkit

 

Creative professionals often have several hobbies and interests. If you’re starting to consider the concept of writing scripts for creative performance, keep one of these questions in mind: What do you do to stay creative?

This isn’t necessarily a science—there are plenty of individual cases—but the process of writing is the process for a reason.

A script is a form of copywriting, and whether you’re writing your first screenplay or selling a new product, the steps are the same. So, let’s focus on the process.

If you’re writing a screenplay, you’ll need to flesh out a story and world before you can get into the good stuff: writing dialogue.

The same applies for doing copywriting for products and advertisements. You want to start with a problem-solution approach to your ads and frame your products as the answer to their issues before getting to the actual script itself.

This way you’ll have the goals defined as well as an outline to work with and expand upon.

Why To Hire A Creative Agency?

There’s a bunch of different reasons to hire a creative marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach creative marketing, content marketing, and optimizing creative performance. That’s completely normal!

Experts in this field are more than happy to help you with all of your video marketing! There are creative marketing agencies that can handle any size project you’re currently dreaming of!

Script Ideas For Creative Performance Going Viral

Script Ideas For Creative Performance Going Viral

 

How To Find The Right Creative Agency

How do I find the right creative agency if I don’t want to handle the product video marketing? The right creative marketing agency will be the one that you match up with well and the one that can deliver the best possible results for your brand. Here at Viscap Media, we specialize in video commercial optimization for creative performance and have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time consuming.

The creative performance is even worse if visually driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video commercial optimization based on data & analytics.

 

Creative Process Square Script Ideas For Creative Performance

Creative Process Square Script Ideas For Creative Performance

 

It is a best practice to find a really great creative marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

We want you to get the best creative performance results possible with your visually driven ads campaigns. We’re here to help and to learn more about us, check us out on the web at Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Summary

 

Script Ideas for Creative Performance BTS

Script Ideas for Creative Performance BTS

 

To make a long story short, script ideas take time to develop and can be based on anything in your life, you see around you, or think up with your imagination.

The hardest part about script ideas is getting started. You can find inspiration in the creative activities you do, with exercises to conquer writer’s block, or by taking a break for a little bit.

Use effective brainstorming techniques to help your process work better. This could be a game of round-robin with your team, or by hyper-focusing on your computer to record as many ideas as possible for you to work with.

Hiring a creative ad agency is a best practice to get the best creative performance with your advertisements. They have highly skilled copywriters and frameworks to work with to get scripts written that are GUARANTEED to convert more customers.

To find out more on how to properly structure your video ads to increase your sales, read more about frameworks for video ads in our article How To Create High-Converting Video Ads!

Sources:
Create High-Converting Video Ads | VisCap Media
TikTok Whitepaper/Playbook | VisCap Media
AI Writing | Writesonic

Social Media Echo Chambers Javy Coffee UGC Community Building
Articles, Marketing Guide, News

Social Media Echo Chambers In Marketing | VisCap Media

Social Media Echo Chambers in Marketing Thumbnail

Social Media Echo Chambers in Marketing Thumbnail

 

 

Social Media Echo Chambers

Social media has become an integral part of our lives and has been for quite a while now. According to an article by Oberlo, there are 3.78 billion active social media users which equates to 48% of the population! On top of the total number of users, the average time spent on these social media apps is 2.5 hours a day!

Not only are social media apps gaining more popularity, but the average amount of time these users are spending on social media platforms is ALSO increasing!

This week we’ll be talking about social media echo chambers, as well as echo chambers in marketing. We’ll be taking an apolitical look at the effects of social media echo chambers and how marketers may get stuck in their own echo chambers.

Some questions we’ll be answering throughout this article include what is an echo chamber? How are marketers getting stuck in their own echo chambers? How can echo chambers be used/avoided in marketing?

To learn more about these topics and to find the answer to these problems, read on and join me on an adventure for more knowledge!

 

 

Key Takeaways

  1. Social media echo chambers are great at evoking certain emotions from their users.
  2. Some marketers may need to take a step back and make sure they’re not stuck in their own bubbles.
  3. Social media echo chambers can be used to build brand communities.
  4. Brand communities can be used for brand loyalty and brand advocates.
  5. When you need help with UGC viral videos, you can turn to VisCap Media for help.

5 Key Takeaways Social Media Echo Chambers Article

5 Key Takeaways Social Media Echo Chambers Article

 

What Is An Echo Chamber?

Cambridge University defines an echo chamber as: “a situation in which people only hear opinions of one type, or opinions that are similar to their own” and within a social media context, these different types of social media apps are encouraging these echo chambers to increase engagement on their platforms.

These different types of social media platforms are using social media echo chambers to either positively or negatively reinforce what the user believes in to increase the amount of time on their social media app.

They can positively reinforce certain beliefs to make the user feel more and more welcome (think Facebook), and can negatively reinforce certain beliefs to create rage bait and conflict on the app (think Twitter) once they leave their comfy bubble.

Since these social media users have been positively reinforced so much by their own bubbles created with the social media platform algorithms, they’ll double-down when speaking with someone that holds conflicting beliefs.

Both directions have the same end goal: to make users spend as much time as possible on their apps. These users become addicted to the different emotions that the different types of social media platforms have to offer.

The most surprising part of all of this is their strategies ACTUALLY WORK! Feeding positive/negative reinforcement to increase social media usage has become its own drug where users keep running back to the source.

 

How Are Marketers Getting Stuck In Their Own Echo Chambers?

 

Marketers In Their Own Echo Chamber

Marketers In Their Own Echo Chamber

 

Marketers have recently fallen into a very interesting trap where they want to use jargon and vocabulary that appeals to other marketers, even when their target audience for the message isn’t marketers.

This has caused some serious issues as to how effective they are at doing their jobs, and how they can break this cycle to get back on track hitting the target audiences they’re aiming for.

On top of social media echo chambers being used to target customers, they’re also being used as brand noise. They’re messages by the brand, for the brand, and about the brand across all the different types of social media platforms.

Brands are using their own channels, their teammate’s channels, and their partner’s channels to get the word out and promote their products and services. The only issue is that it may create its own feedback loop and echo chamber that can’t be recognized by the people sitting in it.

It may take a third-party or outside visitor to finally recognize what’s going on with their channels and recognize why potential customers are not being very receptive to the message.
Another issue that marketers are running into is reinforcing their theories and processes that they already currently have without wanting to explore new ways of doing things.

To avoid these pitfalls, marketers can be proactive and get ahead of the game. Sometimes the best way forward is to take a step back and really assess all of the marketing tactics and the overall strategy that’s being used.

 

Marketer Echo Chamber Rethinking Strategy

Marketer Echo Chamber Rethinking Strategy

 

How Can Echo Chambers Be Used In Marketing?

Social media echo chambers aren’t all bad. There are good ways of using social media echo chambers to help build brands and communities. Think of the Harley Davidson community that exists online.

The HOG, or Harley Owners Group, is in a sense a community moderated by Harley Davison for their customers. It requires that members own a Harley and submit the VIN number during registration.

These communities are in essence a social media echo chamber that reinforces brand preference and brand loyalty for Harley Davidson. They share awesome ride videos, different Harley mods, and much much more with each other through this app to stay connected.

Harley owners can even arrange meet-ups with local owners for scenic rides through Death Valley or the countryside. All of this through Harley Davidson’s approved community message boards.

 

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

 

Although Harley is doing an incredible job with their community creation and management, video is one of the keys to building great communities!

 

Using Videos In Social Media Echo Chambers

While content is king in the space, video is queen and to put the two in the same room is something even greater than the sum of their parts. With video expected to drive over 82% of online sales by 2022 and accounts for over 33% of online activity, there’s a way to combine the two to get even BETTER results.

The fact of the matter is that paid video ads that LOOK like paid video ads are becoming less and less effective by the day. Something that doesn’t look organic and real is less likely to make an effect on the target audience. By making paid videos LOOK organic with a chance to go viral, potential customers are more likely to tune in and hear the video out.

By creating these paid videos to help jump-start their social media echo chamber, brands have the power to shape how their brand is perceived and control the narrative around their brand.

Being able to use the emotional pulls of the social media platform algorithms with your own brand’s emotional messages will help the brand create followers who are more emotionally invested in the brands than in the products. These emotional messages can be an origin story, community outreach, or another message that has pathos behind it.

As more and more user-generated content becomes published by the brand and they gain more followers, they will be able to start building a social media echo chamber around their brand with loyal followers.

 

Social Media Echo Chambers Javy Coffee UGC Community Building

Social Media Echo Chambers Javy Coffee UGC Community Building

 

The power of brand loyalty should not be underestimated as retaining customers is cheaper than getting new ones. To nurture these online communities to remain top of mind, tip of tongue will reduce your overall cost per conversion and help create more brand advocates that will use word of mouth to give you FREE advertising introducing more people to your community.

The free advertising will start flowing as more and more followers climb farther and farther up the loyalty ladder until they finally reach the top. The idea is to help the apostle-level brand advocates as much as possible within these communities.

These advocates will also be the best bet at combating the defectors and brand terrorists that are spreading negative word of mouth about the brand, products, or services.

According to Nielsen, 92% of consumers trust their friends over paid advertising. This is why having organic-looking viral UGC content and an army of brand advocates to promote your brand on your behalf is so important to a modern-day marketing strategy.

Including influencer and micro-influencer video ads into the mix will also improve your chances of having your marketing message hitting home with your target audience.

 

Social Media Echo Chambers Community Building PowerPod UGC

Social Media Echo Chambers Community Building PowerPod UGC

 

Which Social Media Platforms Are Best For Communities?

Choosing which social media platforms to start building communities on can be a tricky decision. Most companies will make content for about three social media platforms, so which ones should they choose?

Based on data collected from Search Engine Journal, here’s a list of the top 5 social media platforms you should be using to help build your social media echo chamber communities.

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. TikTok

 

Top 5 Best Social Media Apps For Community Building

Top 5 Best Social Media Apps For Community Building

 

These platforms will help you create communities that will advocate for your brand and spread the good word to their families, to their friends, and all across the internet.

Why You Need A Social Media Video Advertising Agency

Creating organic-looking viral UGC content is not as easy as some may think. There’s a lot of pre-production roadmapping and processes in place with proven frameworks to make these videos successful. When creating communities with these videos, it may be better to take a step back and let the professionals handle the video content side of things.

The creative video advertising agency will outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish & track the content for the best results. The process is a lot of work and is also very time-consuming.

 

The video-making process gets even worse if the UGC viral videos are being made by less experienced individuals as there’s quite a bit of a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

 

Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social Media Echo Chambers Community Building UGC Viral Video BTS

Social Media Echo Chambers Community Building UGC Viral Video BTS

Summary

To make a long story short, social media echo chambers are great at evoking certain emotions from their users. These strong emotions can be used by brands to help create a stronger brand preference.

Some marketers are getting stuck inside their own bubbles and may need another perspective to really get how to change for the better.

Social media echo chambers can be used to build brand communities. These social media echo chambers are how brands will be able to build up a better following.

These brand communities are also used for brand loyalty and creating brand advocates as more and more of the brand followers climb the loyalty ladder.

When you need help with UGC viral videos, you can turn to VisCap Media for help. We are highly experienced in the field with proven frameworks and videos that produce results.

 

Sources:
Social Media + Society | Sage Journals
Marketing Echo Chambers | The Marketing Sage
Social Media Marketing Statistics | Oberlo
Echo Chamber | Cambridge Dictionary
HOG | Harley Davidson
Recommendations From Friends | Nielsen
Word Of Mouth Marketing | BigCommerce
Biggest Social Media Sites | Search Engine Journal

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