Video Marketing For Your Black Friday Ads
Have you started video marketing for your black Friday ads? If not, this is your wake-up call to start!
You might be asking yourself “when’s Black Friday start this year?” That’s a great question! Black Friday starts on the day after Thanksgiving. The date for 2021 will land on November 26th.
Black Friday is the day that holiday shopping kicks off and is the first day lots of stores start changing their ink (or text color) from red (loss) to black (profit).
According to TheBlackFriday.com, Black Friday has recently grown to become more than a one-day event extending from Thanksgiving to Cyber Monday. Some stores even do deals all the way through November!
If you’re running a business and haven’t started launching video marketing for this HUGE event, then you may want to consider doing it sooner rather than later.
- Black Friday is a shopping extravaganza that starts the day after Thanksgiving.
- Using video marketing around an offer is the best approach to a Black Friday marketing campaign.
- Social media marketing has the best channels for a Black Friday marketing campaign.
- Using Facebook video ads is a good start for your Black Friday marketing campaign.
- Using a video marketing agency is the best practice to get the best results possible with your campaigns.
Why You Should Use Video Marketing for Your Black Friday Ads
While there are some people who consider Black Friday to be the worst shopping day of the year, some companies even have online Black Friday sales that are awesome.
Video marketing for Black Friday can be done on your social media pages, but the main focus should be to increase brand exposure. People are actively checking out their social media pages for deals all year-round, but for the last two months leading up to the holidays, they’ll be on their phones looking for good deals. If you’re not creating high-quality video content, they’ll move on and look for other options.
Video marketing is a very effective and affordable way to be at the top of their minds! The other thing video marketing does is help to get more prospects to become customers.
If you are planning on doing video marketing for Black Friday, then you’re probably running into the following problem:
- Writing a proper script for your video production.
- Finding the time and equipment to start making video content.
- Finding the right software or skills to professionally edit the video ads.
Basically, you can’t just think “I need to start video marketing right now!” and expect it to happen overnight.
But that’s exactly what you should be doing. You should be starting video marketing now in order to prepare for your big marketing event, Black Friday.
Why Should You Market Your Business on Black Friday?
There’s nothing like a good ol’ fashioned shopping spree. If you’ve never done any Black Friday shopping, you’re missing out. It’s even better when you’re shopping for gifts for your loved ones.
With all the mass spending, Black Friday ads are brilliant. They can reach a huge amount of people with one message, they’re easy to manage with little training, and they’re visually compelling.
Here are just some of the things that make video marketing for your Black Friday ads so great for your business:
- Audience Outreach
- Video Quality & Engagement
Audience outreach: You have an incredible pool of customers for your Black Friday ad. With the vast amount of people that shop on Black Friday, you have a lot of people who are shopping and listening at the same time.
Video Quality & Engagement
Video quality and engagement: The video quality isn’t your only concern for video marketing. You also want to make sure your videos are engaging. The more compelling you make your message, the more potential people will see your ads and consider your brand.
How To Get The Most Out Of Video Marketing For Black Friday Ads
There’s been a recent surge in video marketing and it is because of the immense success that it has. It’s because of this success that you see all these companies creating more videos and putting out more content for consumers to watch on an entirely different scale now.
All of this video content can be repurposed for your Black Friday ads and will now look more organic than ever! Having organic-looking video marketing increases the overall trust, watch time, and conversions of the video ads. This all leads to higher performance for your Black Friday ads and your sales numbers!
You’ve probably heard of Facebook Live videos, YouTube videos, Instagram videos, Pinterest videos, TikTok videos, Google Ads videos, and everything in between.
We’ve written plenty of articles on how to advertise across these social media platforms including Everything You Need To Know About Facebook Video Ads and The Guide To Paid TikTok Advertising. To learn more about these topics, you can click through the links. They’ll also be available in the “sources” section at the bottom of the article for you to browse when you’ve finished this.
The best thing about video marketing for Black Friday ads is that you can target exactly who you want to target. This is important when you are running an ad campaign that tries to cater to a specific audience.
Well, let’s talk about the important parts first.
What Is a Black Friday ad?
Black Friday ads are digital coupons that you can share on social media, your website, and in person. These ads usually include:
- Multi-page online offers
- Near-live-coverage video ads
These ads help to “surprise and delight” your visitors on Black Friday, which hopefully will make them click and purchase in your store or website!
The best part about these ads?
They can be any size or content-specific. That’s why it’s so important to set yourself up with a successful video marketing strategy.
Ok, now that you know what a black Friday ad is, you should probably have a clue as to how to use them effectively.
Let’s talk about social media video marketing and how to use these tools to get the best results possible.
Use Social Media Video Marketing
Investopedia defines social media marketing (SMM) as “The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.”
Using video marketing with these channels will give your brand the best possible conversion rates with your Black Friday marketing campaign.
You may be asking yourself “how do I start making content for my social media video marketing?
First of all, you need to have an idea of what the theme of your video is going to be. Whatever it is, do a lot of research before you start to create your marketing video.
There are many great YouTube videos out there that are based on Black Friday that give good tips on what you should consider and what you should include in your video.
Social Media Post Ideas
You can go to the Black Friday website and check out the ads (which some of them are displayed in full).
Searching for tips and information that’s relevant for your business will allow you to be creative and make your video unique to your audience.
Take advantage of social media to start and build your Black Friday video marketing campaign. Use organic posts and paid advertising to promote your video throughout the month of November.
A few social media posts in November can spread a message around your customers, even if they’re not shopping on Black Friday. You can use posts to communicate with your customers, tell them about the Black Friday sale, and also promote deals or discounts from other companies that you deal with.
Use the power of video to tell the stories of your customers. People are more likely to view a video if it shares a story or an emotion rather than a boring press release.
If your business is smaller than a start-up business, you might be wondering what in the world you’re supposed to put into a video to get more viewers.
Create A Facebook Video Ad
Start by creating a Facebook ad. You can either create your own or copy and paste someone else’s ad, but do not buy ad space. If you buy ad space you’ll make money while the ad sits in the News Feed of your followers, and your followers won’t see the video.
So use the Facebook Ads Editor, find a product you want to sell and buy a clickable ad that you can use in a Facebook video. Take the ads link, copy the ad, and paste it in Facebook video editor.
Add your store logo or any other branded logo you want in the ad, and your shop can officially be on the lookout for any deals on these products during Black Friday.
Facebook is one of the best platforms for growing your business. The Facebook ads platform allows you to run video ads (tens of millions of people can see them in their Newsfeed). You can promote your business by sending relevant and valuable information to a user’s newsfeed.
Facebook also has an ad unit called the App Index. App Index ads are Facebook ads that live in mobile apps. This means when a user opens an app they will be shown your ad. Facebook has partnered with over 200 apps such as Viddy, Foursquare, and Airbnb.
Create A Video Series
What’s the best way to promote Black Friday? Some people like to run an ad right on Thanksgiving and jump right into all the big deals. This seems to work well for many, but it is extremely limited, and many people may not be into that idea.
This seems to work for some people, but it is extremely limited and many people may not be into that idea.
Others decide to do it during Thanksgiving dinner and include videos along with it. People will be craving video content to watch during that time. It’s a great way to connect with them.
While it’s important that you have a video prepared in advance, it’s also vital that you invest a few hours every day working on your videos. You want to be sure that your videos are engaging and interesting.
A video series is a very long-term video marketing strategy that is used to grow your business over time.
A video series helps to grow your business by:
- Getting your name out there
- Driving traffic and sales
- Creating brand awareness
- Building trust with your audience
Here are three steps you can take to create a video series to help promote your business:
Step 1: Who are you and what do you do?
Step 2: What services do you offer and why should my customers use your business?
Step 3: How would customers tell your story and why would they choose you over the competition?
Let your viewers know why they should use your business instead of a competitor. This is the “why” part. They should then be able to tell you their story and why they need your services.
Why You Need A Video Marketing Agency
There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:
The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.
Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!
How To Find The Right Video Marketing Agency
You might be wondering… How do I find the right video marketing agency if I don’t want to handle the Black Friday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Black Friday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!
The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.
It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.
It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.
VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Black Friday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.
We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.
When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.
To make a long story short, Black Friday is a shopping extravaganza that starts the day after Thanksgiving. Some companies even extend this event throughout all of November!
Using video marketing around an offer is the best approach to a Black Friday marketing campaign and can be highly effective at getting more sales in-store and online.
Social media marketing has the best channels for a Black Friday marketing campaign as they have a relatively low cost per click and can be hyper-targeted using Big Data.
Using Facebook video ads is a good start for your Black Friday marketing campaign. You can expand your campaign into other social media channels like TikTok, YouTube, and Instagram as well depending on your target audience and campaign goals.
Using a video marketing agency is the best practice to get the best results possible with your Black Friday digital marketing campaigns.
Because of the number of deals available for shoppers this Black Friday, you need to get creative. You need to really think about how you want to show people that you are there for them. Don’t forget, you need to make sure people are seeing your ads and talking about your product as well.
Black Friday is a time when lots of small businesses are in need of as much positive advertising as they can get.
According to a study by Thomas Reuters, 81% of people have heard of Black Friday, and 50% have shopped on Black Friday in the past three years.
If you’re not sure what your company does that’s on sale that people might be interested in, and you’re hoping to grab their attention in some way, then you may need to consider an event like Black Friday.