Product Videos for Drop Shipping - BTS
Articles

Product Videos For Drop Shipping

Product Videos For Drop Shipping Thumbnail

Product Videos For Drop Shipping Thumbnail

 

Product Videos For Drop shipping

Want to sell products online without having to deal with any of the major headaches that come with the process? Drop shipping is the answer you’re looking for! According to Oberlo, there are 2.14 billion people shopping online, making up 27.2% of the population. This is gonna go up as the CAGR (Compound Annual Growth Rate) for the industry is expected to be 28.8% between 2019 and 2025.

Let’s go over what drop shipping is, how to start a drop shipping company, what the 5 best drop shipping companies are, and about using product videos for drop shipping so you can get a better understanding of the topic.

Let’s get started!

 

 

 

Key Takeaways

  1. Drop shipping lets sellers send products directly from the supplier to the customer.
  2. Starting a drop shipping business is easy and can be free.
  3. The best drop shipping company will depend on what the seller’s needs are.
  4. The best format for products is video.
  5. Partner with an ad agency to get the best product videos.

Key Takeaways Drop Shipping

Key Takeaways Drop Shipping

What Is Drop shipping?

Drop shipping is defined by Investopedia as “an online business where an intermediary sells products they don’t keep in inventory from a wholesale producer to a third party. The third-party company then ships the product directly to the buyer” and this definition is a great start for talking about drop shipping.

The pros to drop shipping include having low overhead costs, there’s no need to buy inventory, it’s REALLY easy to set up, sellers are more flexible with offers as they don’t hold inventory, and it’s really easy to test different products to see what works to help scale the business.

The cons to drop shipping include it can be more expensive than retail as the supplier may set price restrictions, the seller doesn’t have much control over quality control as they never interact with the products, helping unsatisfied customers becomes way more difficult as the supplier is now involved, giving tracking to customers becomes more complex as the shipping is being done directly from supplier to customer. The biggest downside is when sellers decide to expand to other suppliers and shippers. This makes things a lot more complex and way harder to manage.

 

Product Videos for Drop Shipping - Drop Shipper

Product Videos for Drop Shipping – Drop Shipper

 

Drop shipping requires virtually no upfront costs for the sellers to make their eCommerce store. It doesn’t even require the sellers to EVER see the products!!

The seller will set up a website, eCommerce software, and a wholesale supplier to sell the products. Automating everything so most processes are done on autopilot is also very popular while the seller collects their cut as a middleman.

The eCommerce software will submit the purchase order that was made to the wholesaler and the supplier will ship the products directly to the customer. Great examples of this are POD, or Print On Demand, services. Companies like TeeSpring/Spring and Printify and TeeSpring.

We’ll use a specific example with these services in the next section to show exactly how you can start using drop shipping to start a business or make some money on the side.

 

How To Start A Drop shipping Company

Starting an eCommerce drop shipping company is sooo easy! Anyone can start a drop shipping company with little to no money down. There are so many eCommerce websites that will also help with this. One website that does this very well is Wix.com. It does require a paid website to start doing eCommerce but is very affordable in comparison. Other options include Oberlo and Shopify.

 

Product Videos for Drop Shipping - Shopify

Product Videos for Drop Shipping – Shopify

 

Go ahead and pick a template, set up the website and get everything looking good and ready for the products.

So, you’ve picked out an eCommerce website to get started with drop shipping. It’s time to figure out who the supplier is gonna be. We’ll be using the POD or Print On Demand, companies as an example to keep things simple.

The next step is gonna be to open up a store with one of the suppliers that you’re wanting to sell products for. You can then start loading up the designs and product inventory for your store within TeeSpring/Spring. Some of the processes is automated, but there are still manual settings that need to be set.

After the store is set up, you’re gonna import the products into the Wix store and you’re all set! It’s that simple!

You’re now going to want to start advertising and making product demos/mockups. The best way to do this is to get a creative ad agency to make the product videos right the first time and then post them on your drop shipping website. We’ll revisit the importance of these product videos later when we talk about how to do marketing for your business.

 

The 5 Best Drop shipping Companies

The best drop shipping company will be the one that fits your needs the best. Whichever company you choose should meet some bare minimum requirements, but the hard decision comes down to the other features that each platform offers. We can help you with your search by narrowing down the most popular drop shipping companies and what each one is best at to get you a better idea of what to look for to find the best drop shipping company that fits your needs.

The 5 Best Drop Shipping Companies

Our top 5 list is made up of our favorite companies that serve different purposes the best. You can check these companies out and get a better idea of how to properly set up your drop shipping business.

 

Product Videos for Dropshipping Best Drop Shipping Companies

Product Videos for Dropshipping Best Drop Shipping Companies

 

The 5 Best Drop shipping Companies: Importify

 

Product Videos for Drop Shipping - Importify

Product Videos for Drop Shipping – Importify

 

Our top pick for an overall best drop shipping company is Importify. They have the lowest prices and support unlimited imports. It’s a great way of hooking up an Aliexpress supplier to your Shopify store, but the free trial is only one day and doesn’t do full automation.

 

The 5 Best Drop shipping Companies: Oberlo

 

Product Videos for Drop Shipping - Oberlo

Product Videos for Drop Shipping – Oberlo

 

Our top pick for the best drop shipping company for beginners is Oberlo. They offer a free starter plan that new sellers can use to get started. The drawback is that Oberlo only supports Shopify stores and a limited number of suppliers. This means it’s not gonna be compatible with your Wix store website. It’s highly recommended for sellers that have a Shopify store for sure though.

 

The 5 Best Drop shipping Companies: Teespring/Spring

 

Product Videos for Drop Shipping - Teespring

Product Videos for Drop Shipping – Teespring

 

Our top pick for the best drop shipping company that does Print On Demand, or POD, is Teespring. Teespring is totally free to use. They make their money by taking a cut of the products sold. It’s also the most simple platform to set up and use making it a great choice for beginners!

 

The 5 Best Drop shipping Companies: Aliexpress

 

Product Videos for Drop Shipping - Aliexpress

Product Videos for Drop Shipping – Aliexpress

 

Our top pick for the best drop shipping company supplier is Aliexpress. Their products are very affordable and the quality of their products is on the same level as other suppliers from North America and Europe. Aliexpress also works with other drop shipping services like Oberlo to make things even easier on the seller.

 

The 5 Best Drop shipping Companies: Wix

 

Product Videos for Dropshipping - Wix eCommerce Website Builder

Product Videos for Dropshipping – Wix eCommerce Website Builder

 

Our top pick for the best drop shipping company website storefront is Wix. Wix is so easy to use and set up that this is going to be the best drop shipping company website maker for beginners to use. It even walks the sellers through how to set up SEO and other useful marketing tools to get the best results for their products.

 

Using Product Videos For Drop Shipping

 

Product Videos for Drop Shipping - BTS

Product Videos for Drop Shipping – BTS

 

Now that you’re all set up with an eCommerce store with the best drop shipping company that fits your needs, it’s time to start marketing! Good products don’t do anything for you if nobody knows they exist. How are they supposed to purchase, or even find them? Advertising!

There are a wide variety of channels to use when it comes to marketing to build your entire marketing mix, but the best format for advertising will be your product videos. Using product videos allows for more freedom with the format. Product photos can be taken directly out of the product videos to allow for an even wider distribution of your marketing assets. It’s kinda hard to do the reverse with a single product photo. These product videos will be demos, product video reviews, viral videos, and micro ads.

Having a good mix of different types of product videos will allow you to have a wider reach with your marketing messages. The product video reviews are really good to increase trust in your brand while the product video demos will help show customers how the product works. Different product videos are also good at reaching different goals and can be combined to make a complete marketing campaign.

With product videos, doing social media marketing will be a total breeze as all the creative assets are already collected. Drop shipping sellers can quickly upload the product videos into Facebook Business to quickly create a social commerce storefront on Facebook and Instagram. Sellers can also quickly advertise on TikTok using the TikTok ads manager to drive more traffic to their online storefront using these product videos as well.

These product videos can be A/B tested to find the winners, before switching out the lesser performing ones with new product videos. This means that the product videos are constantly being updated and optimized for the best results.

 

Why To Hire A Creative Video Advertising Agency

 

Product Videos for Drop Shipping - The Creative Process

Product Videos for Drop Shipping – The Creative Process

 

Making the best drop shipping product videos is not easy. There is an infinite number of reasons to hire a creative ad agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

 

Some newer drop shipping eCommerce businesses aren’t sure how to approach social media marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are drop shipping eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of!

It’s a best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

 

Product Videos for Drop Shipping - BTS Summary

Product Videos for Drop Shipping – BTS Summary

 

To make a long story short, drop shipping is an online business that allows sellers to act as a middleman and sell products that are held by the supplier until the time of purchase. The item is then shipped directly to the customer without the seller even touching the product.

Starting a drop shipping business is really easy and can be totally free! There are plenty of tools available to help sellers get started and start running a drop shipping business as a job, or even as an extra source of income.

The best drop shipping company will depend on the seller’s needs. They may choose to use Aliexpress with Shopify or Teespring/Spring with Wix. It totally depends on the goals the seller wants to meet.

The best format for products is a video and the best practice is to get product videos made by a creative ad agency to get the best results possible.

 

Sources:
Best Drop Shipping Companies | Investopedia
Shopify Dropshipping Volume By Service | Statista
Ecommerce Statistics | Oberlo
Dropshipping Market Industry Analysis | Grand View Research

Your FBA Business and Video Commercials BTS
Articles

Your FBA Business & Video Commercials

Your FBA Business and Video Commercials Article Thumbnail

Your FBA Business and Video Commercials Article Thumbnail

 

Your FBA Business And Video Commercials

Running an FBA, or Fulfill By Amazon, can be very profitable if it’s done right. If you’ve been on social media recently, you may have seen some videos trying to convince you to start an FBA company to make some serious money or run a side gig. Let’s go through what an FBA business is, how to do marketing for an FBA business, and how important a video commercial is to advertising for an FBA well.

By the end of this, you’ll know more about an FBA business, will be able to figure out if you want to start an FBA business, and how to do marketing for your FBA business.

Let’s get started!

 

 

 

Key Takeaways

  1. FBA stands for Fulfillment By Amazon.
  2. FBA helps list, store, and ship your products.
  3. There are lots of tools available to help start FBAs.
  4. Using video commercials for FBA is a best practice.
  5. Partner with a creative ad agency for the best video commercials.

Your FBA Business and Video Commercials - 5 Key Takeaways

Your FBA Business and Video Commercials – 5 Key Takeaways

 

What Is An FBA Business?

An FBA business, or Fulfillment By Amazon business, is an eCommerce store that’s set up through Amazon. Operating an FBA business can help with product listing, storage, and shipping.

 

The idea is that with an FBA business, Amazon will help with listing on their massive eCommerce platform, hold onto your product inventory, and ship the products out from their warehouses once the product has been sold.

In 2021, 56% of Amazon sellers were third-party sellers according to Statista, and profits from third-party sellers grew by 34% in the second quarter. This means that there’s money to be made on this platform and sellers can get in on the action pretty easily.

Amazon lays out really easy-to-follow instructions for sellers to get started. You can check it out below.

 

Your FBA Business and Video Commercials Setup Instructions

Your FBA Business and Video Commercials Setup Instructions

 

You can start setting up your FBA business today by following this link for Amazon Seller sign-up. With all of Amazon’s infrastructure, daily website traffic, and ease of use it’s a no-brainer as to why so many people are wanting to sign up to start their FBA businesses.

Finding items that’ll sell really well for your FBA business can be kinda tricky sometimes. You can look at the Amazon top sellers list, popular trends, seasonal products, or use a product research tool to automate the whole process.

There are a million and one different amazon product research tools out there, both paid and free, one tool you can look into to get you started is Sellzone. They help with listing optimization, Amazon SEO, product research, and listing protection to name a few. You can also search for a few others and compare them to find the right FBA business tool that fits your needs.

 

Your FBA Business and Video Commercials sellzone.com product research tool

Your FBA Business and Video Commercials sellzone.com product research tool

 

Another interesting thing to try is to do keyword searches and try to find products that are about to get popular but aren’t yet. These will provide the most returns as you’re filling a gap in the market.

Something interesting to look into to take it a step further are private label products. These are going to be the products that have the highest profit margin. These are products that already exist that get changed a little bit, rebranded, then listed to be sold.

If you’re looking to find the best returns, the private label approach will be the best FBA business strategy for sure.

The key difference between an FBA business and one that does drop shipping is whether or not the seller buys the merchandise. With an FBA business, the seller needs to buy all the merchandise, then ship it to an Amazon warehouse where it gets stored until the product’s bought and shipped to the customer.

An example of companies that do drop shipping are Teespring and Threadless. They’re both print-on-demand (POD) dropshipping companies where the seller doesn’t do anything but set up the online store and direct traffic to purchase the products off the website. The dropshipping company then does everything from printing to shipping without any money out-of-pocket from the seller. The seller simply collects their cut of the sale after the product is purchased.

 

How To Do Marketing For An FBA Business

 

Your FBA Business and Video Commercials eCommerce Lifestyle Image

Your FBA Business and Video Commercials eCommerce Lifestyle Image

 

Doing marketing for an FBA business can be tricky when just starting out. There are plenty of tools that Amazon sellers can use to help them increase the sales of their products without having to be marketing gurus themselves. Tools like Sellzone that we mentioned above are perfect for starting out your Amazon marketing. The next step up from these tools are going to be AMAs.

An AMA, no not the American Medical Association… or the one for marketing… We’re talking about an Amazon Marketing Agency. These agencies specialize in marketing products on the Amazon platform. They may do anything from Amazon SEO to managing auto-bids and media buying.

To get the most out of Amazon Marketing Agencies, it’s best to match these services up with a really great creative advertising agency. Companies like Viscap Media, can help with video commercials that Amazon Marketing Agencies can launch to get the best results possible.

To take things an extra step further, and get even more business for your FBA business, using a media buying agency that goes beyond Amazon may be the best option. These media buying agencies will help launch the creative video commercials in more places than just one platform to get a wider reach and more conversions for your products.

Using a media buyer like Sellers Alley will help your FBA business advertise on social media platforms like TikTok, Facebook, Instagram, and Google. That’ll open up more options for scaling your business in the future as well since you’ve now started expanding your marketing mix to include a wider range of touchpoints to reach customers.

 

Video Commercials For Your FBA Business

 

Your FBA Business and Video Commercials Behind The Scenes

Your FBA Business and Video Commercials Behind The Scenes

 

Creating product videos, branded videos, product photos, and other visual assets for your FBA business can be difficult to put together. There’s a LOT of work that goes into making good creative assets to advertise with and it can be a real learning curve for FBA businesses trying to make the assets themselves while also running the business.

These video commercials are your best bet at making a conversion on Amazon and can be used across other social media platforms to funnel potential customers to your Amazon page.

The best way to use video commercials is to have high-converting video creatives that have been based on proven frameworks that are guaranteed to produce results for your FBA business. These video commercials are then used across social media platforms and other areas of digital advertising to create awareness, consideration, and conversion all within the same video!

If you’d like to learn more about social commerce and possibly adding your storefronts to social media as a point of purchase, you can read all about it in our article about How Social Commerce Is Changing The Future of eCommerce. It’s a really interesting article and you’ll learn more about more ways to use social media marketing to expand your FBA business.

There’s a bunch of options to choose from when picking a type of video commercial. Everything from UGC (user-generated content) testimonials, demo videos, to viral video commercials are all options on the table, and the best practice is going to be using a mixture of these types of videos and maybe one or two other ones in a marketing campaign based on your marketing goals to get the best results possible.

 

Why To Hire A Creative Video Advertising Agency

The process of creating video commercials isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

 

It’s even worse if video commercials are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting.

 

It’s the best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to a video commercial. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We also have had experience running eCommerce stores, as well as marketing for them. Most of our clients have eCommerce websites and focus on direct-to-consumer products. This allows us to use our experience to help eCommerce businesses as we’ve had first-hand experience with what FBA businesses are going through.

 

We want you to get the best possible results with your video commercial campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

To make a long story short, FBA stands for Fulfillment By Amazon. Using FBA helps sellers list, store, and ship products to customers and can help reduce headaches a lot of sellers may have with selling products online.

There are lots of tools available to help start FBA businesses and help with marketing. It’s important to pick products that are known to sell well and choosing to sell private label products will make for the best profit margins.

Using video commercials for FBA businesses is a best practice and is really important for driving more sales to help scale the business. Partnering with a creative ad agency to get the best video commercials will get the best results for your product sales.

 

Sources:
Fulfillment By Amazon | Amazon
Amazon Private Label | AMZ Scout
Amazon Third-Party Sellers | Statista
Home | Teespring
Home | Sellzone
Amazon Seller Sign Up | Sell Amazon

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