Video Ads In Email Marketing
Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers.
Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!
- Email marketing revenue is expected to double by 2026.
- Remember your audience when doing email marketing.
- Use Google Analytics to find the best time to send emails.
- Video is the best format for making clear, actionable content.
- Using a creative ad agency for video ads is the best practice.
How a Video Ad Campaign in Email Marketing Works
Email marketing still lives on in modern marketing and 79% of B2C companies still use email marketing to disperse their blogs and articles to current and potential customers. Not only this, revenue generated from email marketing is expected to increase from $7.5 Billion in 2020 to $15.81 Billion in 2026. That’s over double in 6 years! If you haven’t started implementing email marketing campaigns into your overall marketing strategy, this is your wake-up call to do so!
How does an email marketing campaign with video ads work?
It’s pretty simple to set-up an email marketing campaign with video ads. You need the email list and that’s what will be the basis for your emails. Make a list of everyone who is interested in your business and display them as video thumbnails on your homepage. You could also create some related email marketing campaigns such as discounts, newsletters or just mentioning the launch date of your product.
So, here are few tips you need to keep in mind:
- It’s important that the video ads are timed appropriately and you must update the video ads on your website regularly. For example, if a brand wants to promote a new product with press releases, it’s important to update the ads regularly so that potential customers know about your new launch.
- Use a variety of formats so that you have something for everyone.
What are the benefits of using video ads in an email marketing campaign?
Comprehensive communications that can speak to every single person in your recipient’s inbox include:
- A visual appeal and attention grabbing “buzz-value”
- More targeted people to advertise to and promote your brand
- You can reach more of your target customers (B2C and B2B)
Best part about this email marketing campaign with video ads is that it’s a smart way to try out some different tactics. Here are some examples of how you can create a video for email campaigns.
- You might be running a competition, guest post or something similar that has an end date.
- You might also be sending out content for a longer period of time.
- Choose a message that complements the image and the goal of your email campaign.
How to create a successful email marketing campaign with video ads
So what exactly makes a video ad campaign worth implementing in email marketing? How can you bring this kind of content into your emails?
Using video as a medium is the strongest format for getting your message across clearly, and effectively. Video ads make up the 4th biggest market inside of the digital marketing vertical. The industry is expected to grow from $92.1 Billion to $146.1 Billion in 2026.
Embedding video ads inside of an email for email marketing campaigns can be highly effective for video newsletters, product videos, and sales introductions.
Stop just reaching out with email marketing campaigns. Grab someone’s attention and generate a conversion with a video ads campaign.
Only 10% of B2C businesses are using video ads in their email marketing campaigns. That’s not enough. It’s time to ramp up your email marketing efforts and give your customers something new and exciting to look forward to each month.
The best practices for a successful email video ad campaign
When crafting an email marketing campaign with video ads, it is not enough to simply find funny videos and attach it to the email. Your audience needs to feel like the ad campaign is part of your brand.
It is more than simply a delivery mechanism. They need to feel like the ad campaign is representative of the business and that it shares the values and culture of the business.
With that in mind, your audience will almost always have an existing relationship with your brand that they feel comfortable sharing their thoughts on. In fact, 79% of the people polled in a study by Widen wanted to share their opinion about a brand and the reasons why they agreed with it.
Don’t be afraid to ask for it in a customer survey as well (hey, an email marketing campaign idea)!
How a Video Ad Campaign in Email Marketing Works
What is an email video ad campaign?
The video advertising campaign is a plan that allows you to target your audience with video advertisements for specific products and services to allow your audience to be directly connected to your site or you in general. The campaign is designed to deliver specific and relevant information about your product or service to your subscribers.
- Use video ads that link to your video content. The video ads you create can contain short or long format videos that viewers can watch and share with others. The goal of the video is to produce a piece of content that makes people want to share it so it can build up your brand awareness.
- Why should I create an email video ad campaign? If you haven’t already, creating an email video ad campaign is probably something you want to do for your business.
What should you consider when sending out a video ad campaign?
Creating a video ads campaign can be a LOT of work. But first off, how do you create a video ad campaign? Well, you just need one thing, a good quality, engaging video that doesn’t need any explanation. You can also add text to it, but the video should be the main focus. It should flow with your overall marketing message and idea.
There are a few considerations that need to be made when sending out a video ad campaign, but the main ones include:
a. Target Audience
b. Message & Call To Action
How does a video ads campaign in Email Marketing Work? As with most content marketing strategies, creating a video ad campaign is often done on the cheap.
First thing’s first, you’ll need to make sure you have a good idea of who the subscribers are of your email list. Sometimes you need to ask your subscribers.
This can be done with a customer survey form, being very honest and direct as to what you’re asking for, and what you intend to do with the information. Including an option to submit anonymously will increase the quality of the information collected as well.
The content of the email marketing campaign message
Email marketing is based around your audience preferences. Knowing your audience is very important to creating a good email marketing campaign. In the first email campaign,
The subject of the email should be catchy and somewhat personal so it doesn’t look like spam, and enticing to click on.
The email of the body should be informative, educational, and actionable. Getting the viewer to watch the educational video ad inside of the email, then to take action on the chosen call to action will be the main objective of the email marketing campaign.
The call to action can be anything from checking out the website, making a purchase, or fill out a form.
The location of where to send the message
The most important factor of any message being sent is that the recipient will receive it at a certain time and in a certain location. The best way to increase the likelihood of the message being opened is to send it during the recipient’s most productive time. It would be a waste to send a relevant message to someone who is busy working or school if you want them to respond in a moment.
This is where Google Ads comes in handy. By running a cost per engagement campaign on Google Ads, you can display your email marketing video ads at the very top of a search result. In addition, you can also show the video ads to people who are leaving those specific sites at the time of searching, maximizing the effectiveness of your campaign.
The date and time for when the message will be sent out
How do you find the best time to send out an email marketing campaign? First, you’ll need to understand what content your audience is interested in. How do you do this? Look for their buying preferences through their purchase history on your website. From there, you’ll be able to find the best time of day that’s best for your business, the best type of people to email and the best price.
That way, you can determine the appropriate ad. This might be one for your blog or even a video ad in your email marketing. But no matter which, you’ll be sure to have a guaranteed and highly effective video ads email marketing campaign that reaches your most loyal and consistent customers.
Why You Need A Creative Agency For Your Email Marketing Campaign Video Ads
Creating video ads for email marketing can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.
A good video ads creative agency will be able to do everything from scriptwriting to tracking & reporting with video ads assets that can be improved and scaled on various different platforms across your marketing mix.
The best video ads styles to help brands get started with their email marketing include formats like user generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.
Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time.
Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.
When you’re ready to start video advertising with email marketing, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!
To learn more about our services, click through to see us on the web!
Launching an email marketing campaign with video ads can be a difficult task if you’re not properly prepared. Keeping in mind these basic concepts, such as your target audience, on-point message, and a great video ad will make things much, much easier for you.
Being able to target the right people, at the right time, in the right place while providing value and a call to action will be the key to a successful email marketing campaign. You can use Google Analytics and Google Ads to find the PERFECT time to contact your audience.
Using videos in your email marketing campaign will be the best format to get your message across to your target audience in the most clear and effective way possible.
Email marketing revenue is expected to double by 2026, so if you’re currently not using email marketing as part of your overall marketing strategy, it may be time to start!
Using a creative ad agency to create your video ads is a best practice and will ensure that your videos are professionally made to generate the most conversions for your business.