Script Ideas for Creative Performance
Writing script ideas for creative performance can be a daunting task for one that doesn’t know where to start. Writing prompts? Brainstorming sessions? AI Generated ideas?
The starting points are endless, but we’ll help you narrow down the options and processes to get your copywriting game on point!
Some of the main topics we’ll be covering in this article include what a script idea is, how to start/generate ideas, starting an idea/script library, and finding inspiration.
- Script ideas take time to develop and can be based on anything.
- The hardest part about script ideas is getting started.
- Using effective brainstorming techniques can help the process a lot.
- Start with a customer persona to get the highest creative performance from your script ideas.
- Hiring a creative ad agency is a best practice to get the best creative performance.
What Is a Script Idea?
A script idea is a solid insight into one’s life, to that point that it makes sense to be written down. It’s simply a dream, an idea, or an inspiration about something in life that one would like to see happening. It could be something about a dream, a vision of the future, or an actual event in one’s life.
It’s a written stream of thought, a proposition, or even a sketch. And it might be the most difficult thing to create as writing something down and taking the risk that others will like it enough to want to see it realized is scary, even if you think they will.
Every script has the potential to include a title, an action, a premise, a conflict, a resolution, and much more!
For our purposes today, we’re not just interested in those fundamentals — a list of titles, an action, a premise, a conflict, and a resolution might work, but wouldn’t be the most efficient use of your time. The way a screenplay/ad is structured is unique to each and every story, but the script ideas below are easy to adapt and use for any story (big or small).
If you’ve been writing for a while, you’ve likely heard the term “idea” over and over again. As in, the stories you want to tell are already floating around in your mind — don’t you have to write them down in order to get them out there?! That is true.
We like to start our brainstorming sessions by asking our team to identify 10 core ideas they are exploring.
This exercise helps us identify a central thread or thought that everyone’s working to build. We then suggest ways we might express this.
We might encourage the team to discuss how the commercial could invoke our core ideas if we’re working on a marketing campaign.
If we’re working on a brand identity, we’ll invite the team to discuss how the visuals might help to reflect the ideas.
Then we suggest another round where we suggest the ideas we think might resonate with each of our teams. This is a chance to help you generate different ways to express your core ideas, and share those with the other teams who might help you bring them to life.
If you’re not working within a team, the easiest way to brainstorm is to brainstorm right in front of your computer screen, or in your field of vision, with no distractions.
When you are seated at your computer and can type or edit as fast as you can, the ideas you generate and the ideas that come up at your next creative brainstorming session will be a constant stream of flow that you can always refer back to.
The second way to create flow is to use Google Sketchup to visualize your ideas. Simply hold up the mouse and move it to move the pieces around the 3-D space, then click anywhere to add an anchor point.
Once you’re done imagining your ideas, the next step is to feel the flow of ideas and see if they feel right. Take some deep breaths and tap your forehead if you’re feeling overwhelmed or experiencing a bit of a writer’s block.
How to Generate Ideas
Let’s talk about the limits of story creation (remember, to tell a great story we all must have a good starting point).
We know where the story begins. We know where it ends. We’ve got the answers for where it takes place, but what happens in between?
We all have questions and we all have concerns. Writers have many. Performers have many. Everybody’s got this basic idea that there is something to be discovered, some magic or secret that will make them get to the ending with just the right amount of explosions and suspense.
The problem is that most of the time, we don’t know what that is, and we never find it in the process of writing a script.
The same goes for character creation. We can’t have weak characters, but we also can’t have the strongest hero.
Starting Your Own Script Library
A script library is a fantastic way to personalize your copywriting and expand on content to include other categories of services and products.
One way to start an awesome script library is by listing common threads within your niche that will make up your “signature.” For example, you can have all of your copywriting focused on weddings and events, but have little to no copy targeted at families planning a christening or gender reveal party.
This will narrow down the offerings you have and emphasize the fact that you are an expert in your niche, instead of being a jack of all trades.
You want to get your creative juices flowing and create a fantastic new page for a site or a campaign, but nothing feels comfortable. You start with your opening line but then get hung up on the title. Your pages are exciting but they seem empty. And your zingers feel a bit too exclusive.
When creative blocks start to set in, take the pressure off yourself and let yourself be creative by writing in tangents or taking a break to do something else for a while.
3 unique ways that you can generate inspiration to help you write:
- Brainstorming activities
- AI writing assistant
- Start with your target audience & reference material
We know inspiration can be tough to come by for script writers, so we’re going to recommend a book for inspiration:
Writing the Script: Screenwriting from Within by Rick Famuyiwa
Yes, this book is on Amazon, but we picked it up secondhand! (Thanks to an editor friend of ours!) Rick is a Bay Area filmmaker, and for the past few years, he’s been making waves as the head writer on one of the most successful Sundance projects of the decade: Dope.
Famuyiwa credits his script ideas to his own past and present experiences and life experiences. He has an intense passion for capturing the essence of everything and everyone around him through his writing process. He is a master at communicating and I cannot recommend his book enough.
Using AI For Script Ideas
If you’re still struggling with where to start, using AI software to generate script ideas for ads is a great place to start! You can use software like Writesonic to generate a BUNCH of script ideas and draft scripts to get a running start with the writing process.
This’ll help speed up brainstorming so you can start refining your script right away, and if you don’t like one or a few of the AI generated scripts, you can always just generate another one in a few seconds!
Who’s Your Audience?
Here are 3 questions to ask yourself when thinking up script ideas for your video ads to get the best creative performance:
- What kind of customer are you trying to attract?
- Where does your content fit within your own ecosystem?
- Where do you want your content to stand out?
Thinking about these questions will help you come up with some fascinating and creative thought patterns and script ideas for creative performance.
Define Your Ideal Customer. You can start with a customer persona and get really specific about what your ideal customer’s activities would look like. Try to walk a day in their shoes recording everything they may do, think, like, and dislike.
The better the customer persona, the better your script ideas will be. This will also translate into the creative performance of your ads as they’ll resonate way better with your target audience with one properly done.
This is an obvious starting point. Ask yourself, what kind of person do you want to attract to your business? Your customer is a person, often called a ‘hobbyist’ (traditional crafts person), but could be considered more broadly as anyone who has the same goals and needs as you.
Explore Your Archives For Ideas
You can generate innovative, exciting, and even mind-bending ideas in seconds by using a simple “surround sound” tool in the form of a looping voice recording from an actor, on an imaginary location, or a clever musical composition. That’s right, you’re no longer limited to whatever writing tools your script editor can put in front of you!
Any good script idea needs a solid premise and key plot points that develop the story, characters and conflicts through each scene. This, in turn, needs an excellent first scene. These scenes need to be memorable, meaningful, and show that the characters are bringing something to the table.
Play On Words
Show your creativity with puns or word play to make your script even more interesting. Use puns or other word play to present a literal brand message, or send a strong message using words.
The joke about the steaming hot pot of spam that landed an LA music industry exec in prison has been used in a film trailer, advertising the movie Jobs.
The theme song for Tyler Perry’s Everybody Hates Chris show went ‘All everybody caws, all everybody wants, all everybody tries’.
Tom Shadyac used a jukebox for his film But I’m a Cheerleader, playing both the Billy Joel and Beach Boys tracks, intercut with clips from the film.
The examples above all refer to words that aren’t used often in traditional advertising.
The Creative Professional’s Toolkit
Creative professionals often have several hobbies and interests. If you’re starting to consider the concept of writing scripts for creative performance, keep one of these questions in mind: What do you do to stay creative?
This isn’t necessarily a science—there are plenty of individual cases—but the process of writing is the process for a reason.
A script is a form of copywriting, and whether you’re writing your first screenplay or selling a new product, the steps are the same. So, let’s focus on the process.
If you’re writing a screenplay, you’ll need to flesh out a story and world before you can get into the good stuff: writing dialogue.
The same applies for doing copywriting for products and advertisements. You want to start with a problem-solution approach to your ads and frame your products as the answer to their issues before getting to the actual script itself.
This way you’ll have the goals defined as well as an outline to work with and expand upon.
Why To Hire A Creative Agency?
There’s a bunch of different reasons to hire a creative marketing agency, but here we’ll give you a few of the top reasons why:
- The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
- Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
- Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.
Some companies aren’t sure how to approach creative marketing, content marketing, and optimizing creative performance. That’s completely normal!
Experts in this field are more than happy to help you with all of your video marketing! There are creative marketing agencies that can handle any size project you’re currently dreaming of!
How To Find The Right Creative Agency
How do I find the right creative agency if I don’t want to handle the product video marketing? The right creative marketing agency will be the one that you match up with well and the one that can deliver the best possible results for your brand. Here at Viscap Media, we specialize in video commercial optimization for creative performance and have various case studies of other brands in your current situation!
The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time consuming.
The creative performance is even worse if visually driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video commercial optimization based on data & analytics.
It is a best practice to find a really great creative marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.
We want you to get the best creative performance results possible with your visually driven ads campaigns. We’re here to help and to learn more about us, check us out on the web at Viscap Media’s page on video advertising.
When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.
To make a long story short, script ideas take time to develop and can be based on anything in your life, you see around you, or think up with your imagination.
The hardest part about script ideas is getting started. You can find inspiration in the creative activities you do, with exercises to conquer writer’s block, or by taking a break for a little bit.
Use effective brainstorming techniques to help your process work better. This could be a game of round-robin with your team, or by hyper-focusing on your computer to record as many ideas as possible for you to work with.
Hiring a creative ad agency is a best practice to get the best creative performance with your advertisements. They have highly skilled copywriters and frameworks to work with to get scripts written that are GUARANTEED to convert more customers.
To find out more on how to properly structure your video ads to increase your sales, read more about frameworks for video ads in our article How To Create High-Converting Video Ads!