Cyber Monday Advertising With Video Content eCommerce
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Cyber Monday Advertising With Video Content | VisCap Media

Cyber Monday Advertising With Video Content

Cyber Monday Advertising With Video Content

 

Cyber Monday Advertising With Video Content

Cyber Monday is THE biggest online sales event of the year! If you’re not making video content for your campaigns yet, you need to start doing this immediately. The data clearly shows that video content works!

Cisco claims that “by 2022, 82 percent of the global internet traffic will come from video streaming and downloads” so if you’re not hopping on this growing trend then you may be falling behind.

 

 

 

Key Takeaways

  1. Cyber Monday is the biggest online sales event of the year.
  2. Video content is the best format to advertise your products with.
  3. Use geofencing when setting up audiences for target customers.
  4. Use video content on social media and email to get the best results.
  5. Partnering with a video marketing agency is the best practice.

5 Key Takeaways for Cyber Monday Advertising With Video Content

5 Key Takeaways for Cyber Monday Advertising With Video Content

 

What Is Cyber Monday?

Investopedia defines Cyber Monday as “an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day. Meanwhile, traditional retailers offer exclusive, website-only deals. The result suggests to some that Black Friday and Cyber Monday have merged into a combination in-store and online shopping experience that has blurred the distinction between the two days.” Cyber Monday is the PERFECT time to be serving up video content around your brand and offerings to take full advantage of this massive event.

In this article, we’ll be talking about helpful tips to best use your video content to better market your products and get new customers during this busy shopping season.

 

Cyber Monday Advertising With Video Content Sale example

Cyber Monday Advertising With Video Content Sale example

 

The Value of Video Content

SmallBizGenius states in an article that “Using video on landing pages can increase conversion by 86%” and “69% of people prefer video over text when learning about a product or service.” This is all contributing to the shift in technologies and how people consume information.

Video content is the way to go if you want to rank highly on search engines. And it’s not just for organic search. YouTube search has started ranking video results higher than traditional text-based search results. So making video content now can significantly improve your SEO (Search Engine Optimization) and CTR (Click Through Rate).

Here’s another stat that proves why video content is effective. The video content around the Super Bowl saw nearly 1 billion views on YouTube. This makes it the largest video search of all time.

 

5 Reasons Why You Should Start Making Video Content Now

  1. It’s the most effective format for advertising.
  2. Video content is now the most consumed medium with more and more people watching over an hour of content every day.
  3. It’s the preferred format for social media platforms.
  4. It’s the best format for entertaining and educating your customer about your products.
  5. 88% of marketers are happy with their ROI for social media marketing with video content.

Top 5 Reasons to Use Video Content in Ads

Top 5 Reasons to Use Video Content in Ads

Why Video Content Can Be Useful for Your Cyber Monday Campaign

Video content has so many benefits. If you’ll refer to these 5 points above, then video content is a great way for you to increase your audience, drive more conversions, and make more money.

Research shows that people pay attention to 70% of the things they see in online videos. This is great news for an event that’s entirely held on the internet!

Why do they pay attention? Simply because video content has an emotional impact on your target audience and makes them think and feel. Plus it can be free and it also works!

More likely than not, you’re already posting content to social media on a regular basis but how often are you making videos? Well, last year Target did a study and found that they had made 8.4 million videos but that they were hardly ever viewed. If we take a look at the insights, we can see that videos only reach 9% of their total customer base.

With that being said, they’ve decided to invest in new technology in an attempt to increase the number of views, specifically through video. A bet that Target is definitely not going to lose.

Adding video content to your social media campaigns can boost your sales as well as your user base. Users are attracted to video content because they can watch it on their time, and unlike photos or text posts they don’t have to create content and remember it for the next time they want to show it off. So don’t just make video content for your business, make it well.

By using videos in your marketing efforts, you can have your videos easily searchable through platforms such as Facebook and Youtube. Not only does this make your videos easy to share, but it also makes them easier for people to understand. For example, when you make a video about your business you can talk to it like you would a person and get to know it better.

Cyber Monday Advertising With Video Content YouTube

Cyber Monday Advertising With Video Content YouTube

 

Creating a Video Content Campaign for Cyber Monday

We’re going to walk you through how to create a Cyber Monday video content campaign that will drive traffic to your store, get you sales, and be seen by your current customers.

The Strategy

It’s important to have a solid strategy so that you don’t waste your time and money on unproductive content. If you don’t have a solid strategy for the entire year, start one. Here is a step-by-step process to create a video content strategy for Cyber Monday.

Your Videos Should Be Targeted at Specific Groups

Think about what your ideal customer should be watching in your company’s videos, and make sure your ads are viewing-friendly for those audiences. For example, if your customers are bored in the morning, you should use light and humorous tone to begin your video.

Some of the biggest online retailers, including Walmart and Amazon, are putting pressure on you to be the best, offering you the biggest price and the fastest shipping options on this major shopping day. If you’re not sure about how to reach this highly active shopping day audience or if you need some inspiration then consider these great ideas from our video content experts!

What to Say in Your Video

Make sure that you’re trying to create a video that makes it easy for consumers to want to watch more of your content. This is a great opportunity to create video ads that show products or services in the best possible way. Most online shoppers are interested in knowing what you’re selling.

 

Cyber Monday Advertising With Video Content Geofencing

Cyber Monday Advertising With Video Content Geofencing

 

How to Create an Effective Video Content Ads Campaign

How do you successfully capture your viewers’ attention when they’re browsing your website, clicking on your eCommerce site, or simply browsing around?

 

Use Your Location to Attract Your Audience

One way to successfully capture your viewers’ attention is to use the location data that your website has available. Google location targeting can help you save money by encouraging people to come to your site.

 

Use Geofencing/Geotag Data

Geotag data is the location data of your website visitors. If you have a location for your eCommerce site, then you can easily target potential buyers with their exact location. This technique in marketing is known as geofencing. In order to determine which geotags are available to your site, use Google My Business or check with the developer.

If you’re not familiar with creating an effective video marketing campaign then start by learning a few quick hacks.

Ask yourself: Are my customers or clients going to be talking about my business in the coming week? Do I have an in-house producer/director available? Have I filmed my own voice yet?

Just putting together your own content doesn’t mean that you have to post a stupid video! A good video should have the right tone, edit, and production value. Learn from the masters, and treat your own video like it’s a client. There should be some care taken with your branding, overall grammar, and proper spacing. Most importantly, make sure that your viewers can tell who’s talking in your video.

 

Cyber Monday Advertising With Video Content Social Media Marketing

Cyber Monday Advertising With Video Content Social Media Marketing

 

Adding Video Ads to Your Social Media and Email Marketing

Social media and email are two of the most powerful tools you have when it comes to reaching your customers. You don’t need a video site, you can just create a free YouTube or Vimeo account and make your own. Or, if you want to leverage social media, you can use a tool like Hootsuite that allows you to schedule your videos and alerts you when it’s time to start posting.

 

Specialized Tools for Creating Video Content

Video is not a one size fits all process.
Let’s say you’re looking to create some video content for your Instagram page. You can post a link to your video on Instagram and you don’t have a monetization strategy. This isn’t a good look. You might have videos that you want to post for your Instagram page but you don’t know how to market them effectively. That’s why it’s crucial that you add video ads to your Instagram and email marketing efforts.

 

Why Video Ad Campaigns are A Necessity For Small Businesses

The data clearly shows that video is now the top choice for shopping purposes. It doesn’t matter if you’re shopping for new gadgets or electronic equipment, the consumer’s behavior continues to change. In the past, you would hear the voice of the seller when shopping for the product you were looking for.

 

Cyber Monday Advertising With Video Content BTS

Cyber Monday Advertising With Video Content BTS

 

Why Hire a Video Marketing Agency?

There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

 

Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!

 

Visually Driven Ads For eCommerce Marketing Going Viral

Visually Driven Ads For eCommerce Marketing Going Viral

 

How to Find The Right Video Marketing Agency

How do I find the right video marketing agency if I don’t want to handle Cyber Monday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Cyber Monday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.

 

Cyber Monday Advertising With Video Content Creative Process Square

Cyber Monday Advertising With Video Content Creative Process Square

 

It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Cyber Monday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Summary

To make a long story short, Cyber Monday is the biggest online sales event of the year. Video content is the best format to advertise your products with, especially for a MASSIVE online event such as this.

Use geofencing when setting up audiences for target customers. Video content on social media and email to get the best results. Partnering with a video marketing agency is the best practice.

Cyber Monday is the perfect opportunity to hit really high sales numbers. The best way to take advantage of this opportunity is to use video content as part of your marketing campaigns.

Sources:
Cyber Monday | Investopedia
Geofencing Definition | Whatis.com
Video Marketing Statistics | Smallbizgenius.net
Visual Networking Index Whitepaper | Cisco

Video Marketing For Black Friday Ads Video Series
Articles

Video Marketing For Your Black Friday Ads

Video Marketing For Black Friday Ads Thumbnail

Video Marketing For Black Friday Ads Thumbnail

Video Marketing For Your Black Friday Ads

Have you started video marketing for your black Friday ads? If not, this is your wake-up call to start!

You might be asking yourself “when’s Black Friday start this year?” That’s a great question! Black Friday starts on the day after Thanksgiving. The date for 2021 will land on November 26th.

Black Friday is the day that holiday shopping kicks off and is the first day lots of stores start changing their ink (or text color) from red (loss) to black (profit).

According to TheBlackFriday.com, Black Friday has recently grown to become more than a one-day event extending from Thanksgiving to Cyber Monday. Some stores even do deals all the way through November!

If you’re running a business and haven’t started launching video marketing for this HUGE event, then you may want to consider doing it sooner rather than later.

 

 

Key Takeaways

  1. Black Friday is a shopping extravaganza that starts the day after Thanksgiving.
  2. Using video marketing around an offer is the best approach to a Black Friday marketing campaign.
  3. Social media marketing has the best channels for a Black Friday marketing campaign.
  4. Using Facebook video ads is a good start for your Black Friday marketing campaign.
  5. Using a video marketing agency is the best practice to get the best results possible with your campaigns.

5 Key Takeaways Video Marketing For Black Friday Ads

5 Key Takeaways Video Marketing For Black Friday Ads

 

Why You Should Use Video Marketing for Your Black Friday Ads

While there are some people who consider Black Friday to be the worst shopping day of the year, some companies even have online Black Friday sales that are awesome.

Video marketing for Black Friday can be done on your social media pages, but the main focus should be to increase brand exposure. People are actively checking out their social media pages for deals all year-round, but for the last two months leading up to the holidays, they’ll be on their phones looking for good deals. If you’re not creating high-quality video content, they’ll move on and look for other options.

Video marketing is a very effective and affordable way to be at the top of their minds! The other thing video marketing does is help to get more prospects to become customers.

If you are planning on doing video marketing for Black Friday, then you’re probably running into the following problem:

  1. Writing a proper script for your video production.
  2. Finding the time and equipment to start making video content.
  3. Finding the right software or skills to professionally edit the video ads.

 

Top 3 Issues When Creating Black Friday Video Ads

Top 3 Issues When Creating Black Friday Video Ads

 

Basically, you can’t just think “I need to start video marketing right now!” and expect it to happen overnight.

But that’s exactly what you should be doing. You should be starting video marketing now in order to prepare for your big marketing event, Black Friday.

 

Why Should You Market Your Business on Black Friday?

There’s nothing like a good ol’ fashioned shopping spree. If you’ve never done any Black Friday shopping, you’re missing out. It’s even better when you’re shopping for gifts for your loved ones.

With all the mass spending, Black Friday ads are brilliant. They can reach a huge amount of people with one message, they’re easy to manage with little training, and they’re visually compelling.

Here are just some of the things that make video marketing for your Black Friday ads so great for your business:

  • Audience Outreach
  • Video Quality & Engagement

Audience Outreach

Audience outreach: You have an incredible pool of customers for your Black Friday ad. With the vast amount of people that shop on Black Friday, you have a lot of people who are shopping and listening at the same time.

 

Video Quality & Engagement

Video quality and engagement: The video quality isn’t your only concern for video marketing. You also want to make sure your videos are engaging. The more compelling you make your message, the more potential people will see your ads and consider your brand.

 

Video Marketing For Black Friday Sales Ads

Video Marketing For Black Friday Sales Ads

 

How To Get The Most Out Of Video Marketing For Black Friday Ads

There’s been a recent surge in video marketing and it is because of the immense success that it has. It’s because of this success that you see all these companies creating more videos and putting out more content for consumers to watch on an entirely different scale now.

All of this video content can be repurposed for your Black Friday ads and will now look more organic than ever! Having organic-looking video marketing increases the overall trust, watch time, and conversions of the video ads. This all leads to higher performance for your Black Friday ads and your sales numbers!

You’ve probably heard of Facebook Live videos, YouTube videos, Instagram videos, Pinterest videos, TikTok videos, Google Ads videos, and everything in between.

We’ve written plenty of articles on how to advertise across these social media platforms including Everything You Need To Know About Facebook Video Ads and The Guide To Paid TikTok Advertising. To learn more about these topics, you can click through the links. They’ll also be available in the “sources” section at the bottom of the article for you to browse when you’ve finished this.

The best thing about video marketing for Black Friday ads is that you can target exactly who you want to target. This is important when you are running an ad campaign that tries to cater to a specific audience.

Well, let’s talk about the important parts first.

 

Video Marketing For Black Friday Ads Video Commercial

Video Marketing For Black Friday Ads Video Commercial

 

What Is a Black Friday ad?

Black Friday ads are digital coupons that you can share on social media, your website, and in person. These ads usually include:

  • Multi-page online offers
  • Near-live-coverage video ads

These ads help to “surprise and delight” your visitors on Black Friday, which hopefully will make them click and purchase in your store or website!

 

The best part about these ads?

They can be any size or content-specific. That’s why it’s so important to set yourself up with a successful video marketing strategy.

Ok, now that you know what a black Friday ad is, you should probably have a clue as to how to use them effectively.

Let’s talk about social media video marketing and how to use these tools to get the best results possible.

 

Video Marketing For Black Friday Ads Social Media Marketing

Video Marketing For Black Friday Ads Social Media Marketing

 

Use Social Media Video Marketing

Investopedia defines social media marketing (SMM) as “The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.”

Using video marketing with these channels will give your brand the best possible conversion rates with your Black Friday marketing campaign.

You may be asking yourself “how do I start making content for my social media video marketing?

First of all, you need to have an idea of what the theme of your video is going to be. Whatever it is, do a lot of research before you start to create your marketing video.

There are many great YouTube videos out there that are based on Black Friday that give good tips on what you should consider and what you should include in your video.

 

Social Media Post Ideas

You can go to the Black Friday website and check out the ads (which some of them are displayed in full).

Searching for tips and information that’s relevant for your business will allow you to be creative and make your video unique to your audience.

Take advantage of social media to start and build your Black Friday video marketing campaign. Use organic posts and paid advertising to promote your video throughout the month of November.

A few social media posts in November can spread a message around your customers, even if they’re not shopping on Black Friday. You can use posts to communicate with your customers, tell them about the Black Friday sale, and also promote deals or discounts from other companies that you deal with.

Use the power of video to tell the stories of your customers. People are more likely to view a video if it shares a story or an emotion rather than a boring press release.

If your business is smaller than a start-up business, you might be wondering what in the world you’re supposed to put into a video to get more viewers.

 

Video Marketing For Black Friday Ads Facebook Ads

Video Marketing For Black Friday Ads Facebook Ads

 

Create A Facebook Video Ad

Start by creating a Facebook ad. You can either create your own or copy and paste someone else’s ad, but do not buy ad space. If you buy ad space you’ll make money while the ad sits in the News Feed of your followers, and your followers won’t see the video.

So use the Facebook Ads Editor, find a product you want to sell and buy a clickable ad that you can use in a Facebook video. Take the ads link, copy the ad, and paste it in Facebook video editor.

Add your store logo or any other branded logo you want in the ad, and your shop can officially be on the lookout for any deals on these products during Black Friday.

Facebook is one of the best platforms for growing your business. The Facebook ads platform allows you to run video ads (tens of millions of people can see them in their Newsfeed). You can promote your business by sending relevant and valuable information to a user’s newsfeed.

Facebook also has an ad unit called the App Index. App Index ads are Facebook ads that live in mobile apps. This means when a user opens an app they will be shown your ad. Facebook has partnered with over 200 apps such as Viddy, Foursquare, and Airbnb.

 

Video Marketing For Black Friday Ads Video Series

Video Marketing For Black Friday Ads Video Series

 

Create A Video Series

What’s the best way to promote Black Friday? Some people like to run an ad right on Thanksgiving and jump right into all the big deals. This seems to work well for many, but it is extremely limited, and many people may not be into that idea.

This seems to work for some people, but it is extremely limited and many people may not be into that idea.

Others decide to do it during Thanksgiving dinner and include videos along with it. People will be craving video content to watch during that time. It’s a great way to connect with them.

While it’s important that you have a video prepared in advance, it’s also vital that you invest a few hours every day working on your videos. You want to be sure that your videos are engaging and interesting.

A video series is a very long-term video marketing strategy that is used to grow your business over time.

A video series helps to grow your business by:

  1. Getting your name out there
  2. Driving traffic and sales
  3. Creating brand awareness
  4. Building trust with your audience

Here are three steps you can take to create a video series to help promote your business:

Step 1: Who are you and what do you do?

Step 2: What services do you offer and why should my customers use your business?

Step 3: How would customers tell your story and why would they choose you over the competition?

Let your viewers know why they should use your business instead of a competitor. This is the “why” part. They should then be able to tell you their story and why they need your services.

 

Why You Need A Video Marketing Agency

There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:
The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.

Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!

 

Going Viral - Video Marketing For Black Friday Ads

Going Viral – Video Marketing For Black Friday Ads

 

How To Find The Right Video Marketing Agency

You might be wondering… How do I find the right video marketing agency if I don’t want to handle the Black Friday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Black Friday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!

The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.

 

Creative Process - Video Marketing For Black Friday Ads

Creative Process – Video Marketing For Black Friday Ads

 

It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.

VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Black Friday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Video Marketing For Black Friday Ads Example

Video Marketing For Black Friday Ads Example

 

Summary

To make a long story short, Black Friday is a shopping extravaganza that starts the day after Thanksgiving. Some companies even extend this event throughout all of November!

Using video marketing around an offer is the best approach to a Black Friday marketing campaign and can be highly effective at getting more sales in-store and online.

Social media marketing has the best channels for a Black Friday marketing campaign as they have a relatively low cost per click and can be hyper-targeted using Big Data.

Using Facebook video ads is a good start for your Black Friday marketing campaign. You can expand your campaign into other social media channels like TikTok, YouTube, and Instagram as well depending on your target audience and campaign goals.

Using a video marketing agency is the best practice to get the best results possible with your Black Friday digital marketing campaigns.

Because of the number of deals available for shoppers this Black Friday, you need to get creative. You need to really think about how you want to show people that you are there for them. Don’t forget, you need to make sure people are seeing your ads and talking about your product as well.

Black Friday is a time when lots of small businesses are in need of as much positive advertising as they can get.

According to a study by Thomas Reuters, 81% of people have heard of Black Friday, and 50% have shopped on Black Friday in the past three years.

If you’re not sure what your company does that’s on sale that people might be interested in, and you’re hoping to grab their attention in some way, then you may need to consider an event like Black Friday.

 

Sources:

What Is Black Friday | theblackfriday.com

Facebook Video Ads | VisCap Media

Guide To Paid TikTok Advertising | VisCap Media

Facebook Ads Manager | Meta

Big Data | Investopedia

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