Modern digital marketing has a big challenge to overcome: your average consumer is way more ad-savvy than they used to be. People no longer respond to the same old-fashioned marketing tricks or calls to action, so you can’t create average video content and expect a great return on your investment.

VisCap Media knows this better than anyone. So we’ll work with your marketing team to create high converting video ads at a budget that works for your business needs. In general, converting cold traffic (i.e., consumers who are barely aware of your brand, if at all) into profitable customers is difficult, even if you warm them up a bit through brand awareness campaigns.

The secret to converting customers through video content is relatability. Another way of thinking of this is the human element.

These days, consumers don’t want distant or fake feeling brands. They want authentic, resonant, and relatable brands that they feel they can form a real connection to for the long term. As a result, we tailor each piece of video content we create to find and emphasize the human heart at the core of your organization.

Whether that’s coming up with personalized video marketing campaigns or using micro-ads, we’ll be able to maximize the effectiveness and conversion rate of your video marketing content across the board.

We do this by studying your brand in depth and connecting with your leadership team personally. Once we understand your company, we’ll accurately represent your organization and the actual value you can bring to your target audience in video form.

Through VisCap Media, digital marketing can become more than just algorithmic. It can become personal. In today’s market, personal also means profitable.