iOS 14 Tips Blog iPhone
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Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

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Articles, eCommerce, Marketing Guide, Technology, Video

How To Create High-Converting Video Ads | Viscap Media

How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

 

 

How To Create High-Converting Creative Video Ads

What mistakes are people making with their video advertising? How can video marketers fix these mistakes and succeed in the modern battlefield of video advertising? How should video advertisements be structured and which key elements should be included?

Throughout this article we’ll walk you through everything you need to know about how to create high-converting creative video ads that ACTUALLY work in the modern space. Keep reading to learn more.

 

Key Takeaways

 

 

  1. F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.
  2. A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.
  3. Use the 80/20 Rule when launching and testing video ads.
  4. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.
  5. Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

 

5 Key Takeaways How To Create High-Converting Video Ads

5 Key Takeaways How To Create High-Converting Video Ads

Mistakes People Are Doing

You are missing out on scaling growth opportunities, If you’re doing any one of these:

Launch new creatives once in a while
No systematic approach?
Not sure what, how, or why?

If you are not pumping out new creatives, your competitors who do will ultimately convert your customers into theirs. You wouldn’t be able to run enough split tests to truly optimize your ads with split testing. You also need to have more ad options to discover your biggest winner.

Most people only know the hook and CTA, and don’t understand what goes in between them that contributes to a successful ad. Without a systematic approach, you can’t identify what’s actually working, and wouldn’t be able to recreate the success.

Once you are familiar with what goes in between Hooks & CTA you can now create countless optimized video ads to launch creatives to hit the range of 50 to 100 per week. All you need to know is what modular & scalable pieces to plug them into the frame.

Get Familiar With This Pre-Production RoadMap

Pre-Production Roadmapping Modular Video Advertising

Pre-Production Roadmapping Modular Video Advertising

 

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F.E.M.S.S.A.

F.E.M.S.S.A. stands for: Frameworks, Elements, Modular, Segments & Structure, Auditing. Let’s dive deeper on this subject and talk about each part of the theory.

Frameworks

Frameworks are tested, and they’re proven. It produced 6-7 figures winning results many times and with many different industries. This is where you can get your best chances of success.

You can plug & play with these frameworks. They’re repeatable. But you have to fill the framework with modular elements.

When time gets unpredictable you want to rely on your Framework. You can be assured and know that you can take your elements, plug them in there, and expand.

This is one of our proven frameworks below!

Ex. Pass UGC Framework

 

Cody GeekOut Miami Talk Thumbnail

Cody GeekOut Miami Talk Thumbnail

 

Video Frameworks For Modular Video Advertising

Video Frameworks For Modular Video Advertising

Elements

Elements For Modular Video Advertising

Elements For Modular Video Advertising

 

Elements are the components that make up your ad, think about baking a cake.

You want to start looking at contents in a way that when you see these pieces, you can identify them. Once you can identify them! You can recreate them! Because now you can understand what is contributing to your success.

Our team figured this out and made each element, 4 seconds long, because that’s the amount of time somebody will need to read the copy and take in the visual. We always aim for 4 seconds & hardly ever go over.

This is all you will need is to identify what pieces you have been using for your success. Here are the elements that make up an ad, but not all of them are a part of one ad!

Modular Videos

Video Multiplication For Modular Video Advertising

Video Multiplication For Modular Video Advertising

You want your elements to be modular! Why? Because you want repeatable success for your creatives. If you want to recreate your success, you need to be able to break it down and know what your ingredient list is.

You can then take a successful element from one ad, plug it into another ad, and several other ads. Being modular extends the life of your content & lowers your cost per content.

Segments & Structure

You need to know to the deepest level of what it’s going to be categorized so you can use it over and over again.

Anytime you can introduce a product with social proof, PR, or a number of reviews, it is HIGHLY effective and people will start to believe it is all it seems to be.

The structure of these elements is very important because they determine what framework you’ll be using. For example, these two are similar but there is a difference between product intro and discovery. Mixing the two will set off the tone, perspective, and the viewers.

Without structures, you are not able to reuse the element easily, and not going to have much life out of them. It won’t let you roll over the success you have.

Auditing

Begin with creating your inventory and taking the contents you already have.

To Audit, you want to look for your winners & losers. Find which element works & didn’t work, and segregate them. From here, we want to cross-reference them. Look for what element is in this ad & that ad, and find the one being repeated.

The next question to solve is, which one of these is leading to success? These are the ones you want to be repeating. Take Inventory, track how many elements do you have that lead to success.

You’ll want to plug in the winning element and play, you’ll be mixing and matching the elements with an educated approach. After you have received data back from the Plug and Play, you can now start split testing because you’ll know what each part of the ad is made out of.

Analysis and Implementation For Modular Video Advertising

Analysis and Implementation For Modular Video Advertising

 

Step #1: Analyze Winner & Losers: Ad 1, Ad 3, and Ad 4 are winners with the highest conversion rate, lowest CPM (Cost Per Mille), and Highest CTR (Click Through Rate) stopping power, view time.

Step #2: Cross Reference: Hook #3 & Intro Product #2 are the same.

Step #3: Take Inventory: Record the winning elements from all the videos in the cross-reference

Step #4: Plug & Play: take all the winning elements, mix & match to fill the framework.

Audit Recap!

Think of A.U.D.I.T. as:

Analyze
Usability
Distribute To Your Framework
Integrate it
Test It

Clients typically want to pay $4K to 5K per Content Packages. Yes, they’re not cheap! It comes with 68 Unique Pieces and about 2-3 storyboards.

How To Test Your Modular Video Ads

Good creatives should never die out! Let’s make sure we’re getting rid of the riff raff and promoting the hell outta the winning video ads.

It’s always important to test ads with the P.L.R.T. or the Path of Least Resistance Test. If you’re testing creatives, that means you should ONLY be testing creatives.

This means that proven copy and proven thumbnails should be used to prevent these variables from affecting your results.

From there, you’re gonna start gold mining. Red, yellow, and green are used to sort the different variations to see which video ads performed the best.

Red is going to be at the bottom of the barrel, below metrics, and needs to be cut.

Yellow is in the middle and can go either way. To figure out what to do with yellow video ads, use a correlation decision making tree.

Green are your winning video ads that have floated to the top and need to be promoted and scaled like crazy.

4 Metrics For Measuring Video Ad Performance

  1. Average Video Watch Time
  2. Playthrough Percentage
  3. Cost Per Click
  4. Click Through Rate

 

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

 

You can also apply the 80/20 rule where 80% of the video ads are made using proven frameworks, and the other 20% is used for testing. You can also go 70/30 or 60/40 depending on how many new video ads you would like to test.

In a sticky situation, you can still fall back on your proven framework ads that are guaranteed to provide results. These are your workhorses that will keep you moving, but you GOTTA be consistently testing new video ads.

The more you can test, the more likely you’ll strike a goldmine video ad that will be an absolute winner.

 

How To Create High Converting Video Ads BTS Cody

How To Create High Converting Video Ads BTS Cody

The Power of UGCs

User Generated Content, or UGC, is a really useful framework that can be repurposed to create MANY more video ads than before.

There’s more than two ways to use UGC content, but we’ll go over two in this article as an example. The two ways we’ll be talking about using UGC content is in Direct Response (DR) script driven videos and in element morphing pieces of video ads.

Any winning videos can be turned into UGC content through UGC morphing. When morphing, we’re basically turning all text-driven elements that were in the video ad and automatically bring them to UGC style content. Turning the video ad into something very similar to “As Seen On TV” ads.

In past frameworks, AFTER the solution has been introduced inside of the video ad, the UGC content is used to provide social proof and reinforce the product as a believable solution to the target audience.

 

How To Create High Converting Video Ads Miracle Sheets UGC

How To Create High Converting Video Ads Miracle Sheets UGC

Here’s How To Bring Your Cost Down Per Content

Let’s say you get 8 Unique Pieces of video advertising content for $8K.

That puts your piece per content at $1K. If you break those pieces into modules fashion you can now multiply how many ads you have. You can make 80 content and that will bring your cost per piece of content down to $100.

Get familiar with F.E.M.S.S.A. to scale aggressively! Let’s make up for iOS 14 privacy updates in the most creative way possible!

Why To Hire A Video Marketing Creative Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

So, to make a long story short let’s run through the 5 key takeaways from this article.

F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.

A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.

The 4 key metrics to look for when auditing an ad are video average watch time, playthrough percentage, cost per click cost, and finally the click through rate.

Use the 80/20 Rule when launching and testing ads. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.

Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help! To learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

GeekOut Ukraine

Now that you’ve gotten a taste of Viscap Media’s CEO speaking about powerful modular videos and UGC content that convert, it’s time to see him in-person or in real-time on a livestream!

We’re excited to announce that Cody Iverson will be speaking at the GeekOut Ukraine event on Saturday August 28, 2021 at 11AM GMT. You can follow the link to GeekOut Ukraine Live to get your FREE pass to watch.

Don’t miss your chance to learn new ways of using video advertising and UGC content to skyrocket your eCommerce business to the moon!

We look forward to seeing you there!

 

 

Sources:
GeekOut Ukraine Live | GeekOut

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