Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

iOS 14 Tips Blog iPhone
Articles, Marketing Guide, Technology

Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

Cody GeekOut Miami Talk Thumbnail
Articles, eCommerce, Marketing Guide, Technology, Video

How To Create High-Converting Video Ads | Viscap Media

How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

 

 

How To Create High-Converting Creative Video Ads

What mistakes are people making with their video advertising? How can video marketers fix these mistakes and succeed in the modern battlefield of video advertising? How should video advertisements be structured and which key elements should be included?

Throughout this article we’ll walk you through everything you need to know about how to create high-converting creative video ads that ACTUALLY work in the modern space. Keep reading to learn more.

 

Key Takeaways

 

 

  1. F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.
  2. A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.
  3. Use the 80/20 Rule when launching and testing video ads.
  4. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.
  5. Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

 

5 Key Takeaways How To Create High-Converting Video Ads

5 Key Takeaways How To Create High-Converting Video Ads

Mistakes People Are Doing

You are missing out on scaling growth opportunities, If you’re doing any one of these:

Launch new creatives once in a while
No systematic approach?
Not sure what, how, or why?

If you are not pumping out new creatives, your competitors who do will ultimately convert your customers into theirs. You wouldn’t be able to run enough split tests to truly optimize your ads with split testing. You also need to have more ad options to discover your biggest winner.

Most people only know the hook and CTA, and don’t understand what goes in between them that contributes to a successful ad. Without a systematic approach, you can’t identify what’s actually working, and wouldn’t be able to recreate the success.

Once you are familiar with what goes in between Hooks & CTA you can now create countless optimized video ads to launch creatives to hit the range of 50 to 100 per week. All you need to know is what modular & scalable pieces to plug them into the frame.

Get Familiar With This Pre-Production RoadMap

Pre-Production Roadmapping Modular Video Advertising

Pre-Production Roadmapping Modular Video Advertising

 

@viscapmedia

#JetPuffedSmourth #modularvideos #videoads #socialmediamarketing #marketingtiktok #tiktokmarketing #videopromotion #instagramvideo #videomarketingtips

♬ Funk it up – Official Sound Studio

F.E.M.S.S.A.

F.E.M.S.S.A. stands for: Frameworks, Elements, Modular, Segments & Structure, Auditing. Let’s dive deeper on this subject and talk about each part of the theory.

Frameworks

Frameworks are tested, and they’re proven. It produced 6-7 figures winning results many times and with many different industries. This is where you can get your best chances of success.

You can plug & play with these frameworks. They’re repeatable. But you have to fill the framework with modular elements.

When time gets unpredictable you want to rely on your Framework. You can be assured and know that you can take your elements, plug them in there, and expand.

This is one of our proven frameworks below!

Ex. Pass UGC Framework

 

Cody GeekOut Miami Talk Thumbnail

Cody GeekOut Miami Talk Thumbnail

 

Video Frameworks For Modular Video Advertising

Video Frameworks For Modular Video Advertising

Elements

Elements For Modular Video Advertising

Elements For Modular Video Advertising

 

Elements are the components that make up your ad, think about baking a cake.

You want to start looking at contents in a way that when you see these pieces, you can identify them. Once you can identify them! You can recreate them! Because now you can understand what is contributing to your success.

Our team figured this out and made each element, 4 seconds long, because that’s the amount of time somebody will need to read the copy and take in the visual. We always aim for 4 seconds & hardly ever go over.

This is all you will need is to identify what pieces you have been using for your success. Here are the elements that make up an ad, but not all of them are a part of one ad!

Modular Videos

Video Multiplication For Modular Video Advertising

Video Multiplication For Modular Video Advertising

You want your elements to be modular! Why? Because you want repeatable success for your creatives. If you want to recreate your success, you need to be able to break it down and know what your ingredient list is.

You can then take a successful element from one ad, plug it into another ad, and several other ads. Being modular extends the life of your content & lowers your cost per content.

Segments & Structure

You need to know to the deepest level of what it’s going to be categorized so you can use it over and over again.

Anytime you can introduce a product with social proof, PR, or a number of reviews, it is HIGHLY effective and people will start to believe it is all it seems to be.

The structure of these elements is very important because they determine what framework you’ll be using. For example, these two are similar but there is a difference between product intro and discovery. Mixing the two will set off the tone, perspective, and the viewers.

Without structures, you are not able to reuse the element easily, and not going to have much life out of them. It won’t let you roll over the success you have.

Auditing

Begin with creating your inventory and taking the contents you already have.

To Audit, you want to look for your winners & losers. Find which element works & didn’t work, and segregate them. From here, we want to cross-reference them. Look for what element is in this ad & that ad, and find the one being repeated.

The next question to solve is, which one of these is leading to success? These are the ones you want to be repeating. Take Inventory, track how many elements do you have that lead to success.

You’ll want to plug in the winning element and play, you’ll be mixing and matching the elements with an educated approach. After you have received data back from the Plug and Play, you can now start split testing because you’ll know what each part of the ad is made out of.

Analysis and Implementation For Modular Video Advertising

Analysis and Implementation For Modular Video Advertising

 

Step #1: Analyze Winner & Losers: Ad 1, Ad 3, and Ad 4 are winners with the highest conversion rate, lowest CPM (Cost Per Mille), and Highest CTR (Click Through Rate) stopping power, view time.

Step #2: Cross Reference: Hook #3 & Intro Product #2 are the same.

Step #3: Take Inventory: Record the winning elements from all the videos in the cross-reference

Step #4: Plug & Play: take all the winning elements, mix & match to fill the framework.

Audit Recap!

Think of A.U.D.I.T. as:

Analyze
Usability
Distribute To Your Framework
Integrate it
Test It

Clients typically want to pay $4K to 5K per Content Packages. Yes, they’re not cheap! It comes with 68 Unique Pieces and about 2-3 storyboards.

How To Test Your Modular Video Ads

Good creatives should never die out! Let’s make sure we’re getting rid of the riff raff and promoting the hell outta the winning video ads.

It’s always important to test ads with the P.L.R.T. or the Path of Least Resistance Test. If you’re testing creatives, that means you should ONLY be testing creatives.

This means that proven copy and proven thumbnails should be used to prevent these variables from affecting your results.

From there, you’re gonna start gold mining. Red, yellow, and green are used to sort the different variations to see which video ads performed the best.

Red is going to be at the bottom of the barrel, below metrics, and needs to be cut.

Yellow is in the middle and can go either way. To figure out what to do with yellow video ads, use a correlation decision making tree.

Green are your winning video ads that have floated to the top and need to be promoted and scaled like crazy.

4 Metrics For Measuring Video Ad Performance

  1. Average Video Watch Time
  2. Playthrough Percentage
  3. Cost Per Click
  4. Click Through Rate

 

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

 

You can also apply the 80/20 rule where 80% of the video ads are made using proven frameworks, and the other 20% is used for testing. You can also go 70/30 or 60/40 depending on how many new video ads you would like to test.

In a sticky situation, you can still fall back on your proven framework ads that are guaranteed to provide results. These are your workhorses that will keep you moving, but you GOTTA be consistently testing new video ads.

The more you can test, the more likely you’ll strike a goldmine video ad that will be an absolute winner.

 

How To Create High Converting Video Ads BTS Cody

How To Create High Converting Video Ads BTS Cody

The Power of UGCs

User Generated Content, or UGC, is a really useful framework that can be repurposed to create MANY more video ads than before.

There’s more than two ways to use UGC content, but we’ll go over two in this article as an example. The two ways we’ll be talking about using UGC content is in Direct Response (DR) script driven videos and in element morphing pieces of video ads.

Any winning videos can be turned into UGC content through UGC morphing. When morphing, we’re basically turning all text-driven elements that were in the video ad and automatically bring them to UGC style content. Turning the video ad into something very similar to “As Seen On TV” ads.

In past frameworks, AFTER the solution has been introduced inside of the video ad, the UGC content is used to provide social proof and reinforce the product as a believable solution to the target audience.

 

How To Create High Converting Video Ads Miracle Sheets UGC

How To Create High Converting Video Ads Miracle Sheets UGC

Here’s How To Bring Your Cost Down Per Content

Let’s say you get 8 Unique Pieces of video advertising content for $8K.

That puts your piece per content at $1K. If you break those pieces into modules fashion you can now multiply how many ads you have. You can make 80 content and that will bring your cost per piece of content down to $100.

Get familiar with F.E.M.S.S.A. to scale aggressively! Let’s make up for iOS 14 privacy updates in the most creative way possible!

Why To Hire A Video Marketing Creative Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

So, to make a long story short let’s run through the 5 key takeaways from this article.

F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.

A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.

The 4 key metrics to look for when auditing an ad are video average watch time, playthrough percentage, cost per click cost, and finally the click through rate.

Use the 80/20 Rule when launching and testing ads. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.

Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help! To learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

GeekOut Ukraine

Now that you’ve gotten a taste of Viscap Media’s CEO speaking about powerful modular videos and UGC content that convert, it’s time to see him in-person or in real-time on a livestream!

We’re excited to announce that Cody Iverson will be speaking at the GeekOut Ukraine event on Saturday August 28, 2021 at 11AM GMT. You can follow the link to GeekOut Ukraine Live to get your FREE pass to watch.

Don’t miss your chance to learn new ways of using video advertising and UGC content to skyrocket your eCommerce business to the moon!

We look forward to seeing you there!

 

 

Sources:
GeekOut Ukraine Live | GeekOut

eCommerce Software & Marketing Thumbnail
Articles, eCommerce, Marketing Guide

The Guide To eCommerce Software & Marketing | Viscap Media

eCommerce Software & Marketing Article Thumbnail

eCommerce Software & Marketing Article Thumbnail

 

eCommerce Software & Marketing

What is eCommerce and why is it gaining soo much traction nowadays? Investopedia defines eCommerce as Electronic Commerce and is anything that allows firms/people to buy/sell over the internet. Investopedia also goes on to state there are 4 different segments for this industry. These segments are defined as B2B, B2C, C2C, and finally C2B.

Through this article, we’ll be talking about what eCommerce software & marketing is, how eCommerce software works, the 5 best eCommerce software to use, and which video styles are the best for eCommerce marketing.

Keep reading to add more useful knowledge to your eCommerce marketing toolbelt!

 

Key Takeaways

  1. eCommerce is anything that lets people buy & sell over the internet.
  2. The best eCommerce software will be one that fits your needs and goals the best.
    • Our top 5 eCommerce software picks are: Wix, GoDaddy, BigCommerce, Squarespace, and Shopify.
  3. eCommerce marketing is anything that drives awareness and traffic to your eCommerce store.
    • There’s plenty of ways to do this including branded videos, viral videos, UGC, and product videos.
  4. Product video is the best form of advertising and increasing sales.
  5. If you don’t want to handle your own eCommerce marketing, let the professionals handle it.

 

eCommerce Software & Marketing 5 Key Takeaways

eCommerce Software & Marketing 5 Key Takeaways

 

What IS eCommerce Software & Marketing?

Recent additions and world events have revolutionized the eCommerce industry (in a good way), from the introduction of social commerce to the explosion of online sales due to Covid lockdowns/restrictions. It’s mixed everything up from the eCommerce software to how eCommerce marketing is being done. According to Statista, there was over $4.28 BILLION in eCommerce sales in 2020 alone with projected sales of $6.38 Billion for 2024.

As brick-and-mortar stores become harder to shop at during the Covid restrictions, these shoppers are finding other ways to get their fix and trade sellers their hard-earned money for products/services.

The most common alternative is going to be an eCommerce store where they can instantly order their goods over their internet and have it delivered to their front door! No need to skate down the street for beer anymore. Just sign up for a monthly prescription and have artisan craft beers that you’ve never even heard of dropped off on your doorstep! Now that’s what I call convenience.

 

eCommerce Software & Marketing Store Closed Picture

eCommerce Software & Marketing Store Closed Picture

 

Plus, your eCommerce store is ALWAYS open so your shoppers can look at your catalog at 3 am on Sunday waiting in a fast-food drive-thru if they wanted to. Not to mention that your overhead costs will be much, much lower since you’re not paying for rent, stockers, clerks, electricity, water, and any other expenses that a brick-and-mortar store would have.

The selections are virtually endless as eCommerce stores operate out of remote warehouses or ship on-demand from a distribution center. They don’t have to worry about weird items taking up precious real estate on their shelves or narrowing down the selection as the options are only limited by how far the shopper wants to scroll!

 

eCommerce Software & Marketing Warehouse Workers

eCommerce Software & Marketing Warehouse Workers

 

There are some downsides to eCommerce stores and these can be a real letdown. The first is the limited amount of customer service that comes with an eCommerce store. There aren’t any clerks or stockers to help you find what you’re looking for or to answer any product questions.
The second is the lack of instant gratification. It takes time to ship or deliver items. Most places have an extra premium cost if you want something overnighted to you.

The third is not being able to try before you buy. The closest we can get to some of these items, including pants, before buying them online is seeing pictures of them and reading the measurements in the description. We can’t test the fabric or fit on clothing as an example.

How eCommerce Software Works

How does this incredible eCommerce software work? eCommerce software’s main goal is to be an online store or an area where viewers can buy products or services that they want through the internet.

All eCommerce software will either let the seller create their own website to sell through, link their eCommerce software with their website, or let the seller list their products or services directly on the eCommerce software provider’s website.

The two types of eCommerce software are On-Premise and Software as a Service (SaaS). On-Premise is when the eCommerce Software is hosted locally and managed by a team that manually maintains the eCommerce store.

The other option, SaaS, is Software as a Service where the eCommerce website is hosted and maintained off-site by the provider. If you don’t have a server tower running Linux with your eCommerce store on it, you’re most likely using SaaS.

SaaS is easier to use and with the recent updates to SaaS providers has become fully customizable and more convenient to most sellers.

 

eCommerce Software & Marketin IT engineers in Server Room

eCommerce Software & Marketin IT engineers in Server Room

 

Good eCommerce software should be able to do five things really well. Those five things are managing customers & orders, managing products & inventory, simplifying marketing, automating shipping & taxes, and enhancing the customer experience.

 

Great eCommerce software will automate most of your customer journey and walk the customer through a path to purchase your products or services. There are seven steps that go into how eCommerce software works. Those seven steps are:

  1. The visitor comes to your website and browses through your offerings.
  2. The visitor creates an account, adds products to a shopping cart, and types in personal info (e.g. phone numbers and emails) that get stored in your database.
  3. The visitor arrives at checkout where third-party apps upsell, provide shipping options, provide payment options, and estimated delivery date.
  4. The visitor types in their payment information and it’s processed through a secure portal or third party service.
  5. The order is placed and all sensitive information is stored properly locally or with a secure third-party payment processor.
  6. The payment gets sent to your bank account or merchant account for processing.

 

@viscapmedia

6 Things Your eCommerce Software Should Do! #ecommercemarketing #digitalmarketing #ecommercesoftware #websitemaker #marketingtiktok #boostperformance

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

 

Another six things that you should make sure your chosen eCommerce software does depend on what you’re doing with it include:

1. Web Hosting
2. Product Catalog
3. Shopping Cart
4. Seller Dashboard/Merchant Interface
5. Payment Processing
6. Order Fulfillment & Shipping

 

6 Things your eCommerce Software Should Do

6 Things your eCommerce Software Should Do

 

Now that we’ve gone over WHAT eCommerce software is, let’s start talking about the different options that are available.

What Is The Best eCommerce Software?

Trying to find the best eCommerce software is a LOT harder than it sounds. One answer for one seller may be different from another’s based on what features they need and what goals they’re aiming for. Here we’ll explain the top 5 eCommerce software to get your noggin joggin’ about which eCommerce software is right for you. The top 5 eCommerce software are:

These eCommerce software are all listed on PC Mag and Capterra as well. If you’re still having issues deciding on the right eCommerce software that’s right for you AFTER this article, you can check those two places first for even more information to help narrow down your options.

 

Top 5 Best eCommerce Software eCommerce Software & Marketing Infographic

Top 5 Best eCommerce Software eCommerce Software & Marketing Infographic

 

eCommerce Software: Shopify

The first eCommerce software we’ll be talking about is Shopify. Most people who use eCommerce stores swear by this platform in one way or another, and anyone that does eCommerce has certainly heard of them as they’re the market leader for this vertical. Shopify is known for its easy setup and ability to handle large order amounts, but the tradeoff is it’s not the cheapest option out there.

 

eCommerce software and marketing shopify screenshot

eCommerce software and marketing Shopify screenshot

 

eCommerce Software: Squarespace

The second option is Squarespace. Squarespace is simple and affordable as it charges transaction fees. The tradeoff is you may not be able to make your eCommerce shop look exactly the way you want it to and may not look the prettiest when it’s done. It’s a quick and affordable way to get started in the eCommerce world though.

 

eCommerce software and marketing square screenshot

eCommerce software and marketing square screenshot

 

eCommerce Software: Wix

Option three is Wix. Wix is an easy-to-use platform that lets you build a website and sell products online through an eCommerce store. There’s a free trial so you can set up your store and try it out (the free version doesn’t allow for receiving payments) before putting the money down and going live.

 

eCommerce software and marketing Wix screenshot

eCommerce software and marketing Wix screenshot

 

eCommerce Software: BigCommerce

The fourth option is BigCommerce. BigCommerce is an eCommerce software that’s more geared towards stores that already have some skin in the game. The monthly subscription is a bit hefty at $30/month and there’s no refund for purchased plans, so once it’s set up there’s no pulling out!

The upsides to BigCommerce include 24/7 customer support, unlimited products/file storage, and a 15-day free trial. It’s more of an option if you want to switch to a different eCommerce software later on in the game.

 

eCommerce software and marketing Big Commerce screenshot

eCommerce software and marketing Big Commerce screenshot

 

eCommerce Software: GoDaddy

The final option we’ll cover here is GoDaddy. Everyone’s favorite domain seller and web hosting service also offer an eCommerce software solution! Their pricing packages start at around $20 and that’s more affordable than other options listed above including BigCommerce and Shopify.

There are some limitations that come with this eCommerce software though, and some of these may be a deal breaker for some. These limitations include the lack of overall support (from no app being available to no PoS support) and there is no developer API available.

 

eCommerce software and marketing GoDaddy screenshot

eCommerce software and marketing GoDaddy screenshot

 

eCommerce Software: Summary

To make a long story short, Squarespace and GoDaddy will be your most affordable options but can be a bit limiting depending on what you need the eCommerce software to do. If you’re looking for an eCommerce software that has all the bells n whistles plus you’re not worried about price, then BigCommerce or Shopify will be your best options.

 

@viscapmedia

Top 5 e-commerce Software #ecommercemarketing #tiktokmarketing #ecommercesoftware #viscapmedia #digitalmarketing #onlineshopping #business #website

♬ El Techo – BLVKSHP

Top 5 e-commerce Software TikTok Video

All About eCommerce Marketing

eCommerce marketing is any marketing that drives awareness and traffic to your online store to capture conversions and increase sales. The different ways of advertising may include everything from a paid Google Search PPC campaign to doing pre rolls on Youtube with product videos.

There should be an overall strategy formed before any advertising campaigns are launched that aligns all of the marketing efforts with the same goal, message, and brand personality to make sure that viewers are not confused as to who you are, what your brand means, and what your eCommerce store offers.

This strategy can be created through some research and an Integrated Marketing Communications (IMC) Brief. You can fill out your IMC Brief with a customer journey model, customer persona, some internal/external analysis, and planning out your goals/objectives.
Now that we have our IMC Brief, it’s time to kick off the advertising!

eCommerce Marketing: Video Marketing

The BEST way to showcase your products and services is through video. Video has become the preferred format with the current desktop internet and mobile speeds being able to play videos now reasonably fast. No more waiting on dial-up to load those pictures!

According to this Forbes article, people spend an average of 3.7 hours a day watching videos and by 2022, 82% of all consumer internet traffic will happen because of video. It’s the biggest thing in advertising right now, and it’s generating better results than any other medium out there today.

eCommerce Marketing: Branded Videos

Branded videos are great for showcasing your brand and what you stand for. These are best for raising brand awareness and brand preference in the mission to stay top of mind, tip of tongue.

These are best when placed in the awareness, consideration, loyalty, and advocacy stages of the customer journey.

Branded videos can be placed everywhere from your social media platforms to doing geofencing prerolls.

The goal of these videos is mostly to maintain and increase the brand equity you’re managing. To get more conversions, product videos will be more helpful in reaching your goals.

 

eCommerce Software & Marketing Branded Videos Picture

eCommerce Software & Marketing Branded Videos Picture

 

eCommerce Marketing: Product Video

Product videos are PERFECT for showcasing how products work, what problems your product solves, and how nice the products look.

The product videos can be posted in a number of places from geofencing pre roll videos to your social media channels similar to the branded videos; however, product videos are also great for driving conversions ON TOP of impressions.

The product videos can include a call to action (CTA) to get viewers to visit your eCommerce store and make a purchase. According to a statistic quoted in this BigCommerce article, viewers of your product video are 1.8x more likely to convert compared to a non-viewer.

Viewers are also more likely to absorb the information and education if it’s presented in a video format compared to text or image. The viewer doesn’t have to overanalyze a picture or read through bodies of text to fully understand the key benefit claims of the product with product videos.

With the current advertising space and people being bombarded with more messages than ever, product videos are the best way to grab attention, entertain, and educate the viewer all in one shot!

This also leads to fewer returns as the buyer is clicking submit on the order fully armed with the knowledge behind what the product does and what problems it solves. On top of all that, the product video will show more of the product, and read off the main points that the seller wants to communicate to the buyer.

There are five main types of product videos that can be made and these are general overview product videos, product video demos, user-generated content (UGC) product videos, influencer marketing product videos. and behind-the-scenes product videos (BTS for short).

These five different types of product videos can be used for different reasons and combined to make an overall video marketing strategy.

Overview product videos are great for overall education for the viewer as it’s the best at explaining what problem the viewer has and how the product solves it. This is also an opportunity to tell a story and get the viewer interested in your brand and what you do.

Why did you start selling this product? Was there a problem you ran into in your life that no other product fixed? Where did you get the idea for this product? You can answer questions like these to guide your story along.

 

eCommerce Software & Marketing Product Video Videos Picture

eCommerce Software & Marketing Product Video Videos Picture

 

The demo product videos are best for showing how the product works and how effective the product would be in real-world situations. Using demo product videos also allows you to show off how beautiful your product is and bonus points if you can get an actor/model to show off the product. Remember: faces and lifestyle imagery really work! Once the attention has been grabbed, you can have some nice closeups of your product to showcase its beautiful design.

To get the best results with demo product videos, it’s best to find a good eCommerce agency to help you make your videos as well done as possible. The eCommerce agency is going to know the ins and outs of eCommerce marketing, be able to help make a polished final video that will play well on different platforms, and increase conversions for your eCommerce store.

 

eCommerce Software & Marketing BTS Video Picture

eCommerce Software & Marketing BTS Video Picture

 

Behind-the-scenes (BTS) product videos are best for brand recognition, awareness, entertainment, and brand preference. This is one of the best ways to get followers on Instagram as people REALLY love seeing what goes on behind the curtain and finding out what makes the magic happen.

The BTS viewers also find it really educational and entertaining as they can pick up neat tips on videography and jokes from the cast and crew! The best part is that all the BTS footage you’ll ever need will be taken DURING the making of your other product videos, aside from editing they should be ready quicker.

 

eCommerce Software & Marketing UGC Product Video Picture

eCommerce Software & Marketing UGC Product Video Picture

 

User-generated content (UGC) product videos are an incredible way to reach more people and increase the sales volume of your eCommerce store! Most shoppers nowadays trust their friends, family, and peers more than advertisements, and even influencer marketers!

The perks user-generated content has over influencer marketers is that it’s more organic and feels like friends talking to each other, the poster has complete freedom to say whatever they want (unscripted), it’s totally free for the brand, the UGC poster is more likely to be a follower of the brand (possibly with a brand advocate-level loyalty), these product videos can perform better than branded videos.

 

eCommerce Software & Marketing UGC Sleepwear Video Picture

eCommerce Software & Marketing UGC Sleepwear Video Picture

 

Influencer marketing product videos are right there next to UGC on effectiveness. Both types of product videos have their own perks and challenges. The main perks that come with influencer marketing product videos are their reach and impressions are usually higher than UGC product videos, they normally have a higher quality of content, the brand has input as to how the product video is made (potentially scripted), and they can still perform better than branded videos.

You can find influencer marketers specific to each social media platform. TikTok has an entire Creator Marketplace for you to browse through. There’s a million and one third-party marketplaces for Instagram influencers, but none actually run by Facebook/Instagram. Youtube has a creator marketplace for influencers to get paid through called Youtube BrandConnect.

 

eCommerce Software & Marketing On Set Picture

eCommerce Software & Marketing On Set Picture

 

You can even mix up your user-generated content and influencer marketing with micro influencer product videos that are provided to the brand. They’re testimonials and will increase your conversions for your eCommerce store! It’ll have all the perks of an influencer product video with all the appeal of user-generated content.

 

Why Hire An eCommerce Agency?

There is an infinite number of reasons to hire an eCommerce marketing agency, but here we’ll give you a few of the top reasons why:

  • The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
  • Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
  • Most people don’t have access to video marketing professionals inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.

Some companies aren’t sure how to approach eCommerce marketing, content marketing, and product video marketing. That’s completely normal! There are experts in this field who are more than happy to help you out with all of your video marketing! There are eCommerce agencies and creative marketing agencies that can handle any size project you’re currently dreaming of!

 

eCommerce Software & Marketing Product Video Going Viral

eCommerce Software & Marketing Product Video Going Viral

 

How To Find The Right eCommerce Agency

How do I find the right eCommerce agency if I don’t want to handle the product video marketing? The right eCommerce agency will be the one that you match up with well and the one that can deliver the best possible results for your eCommerce store. Here at Viscap Media, we specialize in eCommerce store clients and have various case studies of other brands in your current situation!

We also make influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire an eCommerce agency for your product video marketing, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.

Want to see what high quality product video advertising can do for your eCommerce store?

Contact us at Viscap Media today to get started! As video marketing experts, we know the eCommerce marketing industry, the social media platforms, the different eCommerce softwares, the theory behind marketing, and creating product video content for eCommerce that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

eCommerce Software & Marketing Find Right eCommerce Agency

eCommerce Software & Marketing Find Right eCommerce Agency

 

Key Takeaways

  1. eCommerce is anything that lets people buy & sell over the internet.
  2. The best eCommerce software will be one that fits your needs and goals the best.
    • Our top 5 eCommerce software picks are: Wix, GoDaddy, BigCommerce, Squarespace, and Shopify.
  3. eCommerce marketing is anything that drives awareness and traffic to your eCommerce store.
    • There’s plenty of ways to do this including branded videos, viral videos, UGC, and product videos.
  4. Product video is the best form of advertising and increasing sales.
  5. If you don’t want to handle your own eCommerce marketing, let the professionals handle it.

 

eCommerce Software & Marketing 5 Key Takeaways

eCommerce Software & Marketing 5 Key Takeaways

 

Summary

To make a long story short, eCommerce is anything that lets people buy and sell over the internet.

There’s a million and one different eCommerce software out there and we picked the top five to help narrow down your search (Wix, Shopify, GoDaddy, BigCommerce, and Squarespace). The best eCommerce software is going to depend on your needs and goals.

eCommerce marketing is anything that drives traffic and conversions to your eCommerce store. The best form of eCommerce marketing is to use product videos made by an eCommerce agency. If you don’t want to handle your own marketing, let the professionals handle the project to ensure quality results!

 

 

 

Sources:

Retail eCommerce Sales Worldwide 2014-2024 | Statista
eCommerce Explained | Investopedia
Best eCommerce Software | PC Mag
Find Best Software | Capterra
What Is eCommerce Software? | Finances Online
eCommerce Software | Shopify
eCommerce Software | Squarespace
eCommerce Software | Wix
eCommerce Software | BigCommerce
eCommerce Software | GoDaddy
Why Should eCommerce Stores use product videos? | BigCommerce
The State Of Online Video For 2020 | Forbes

TikTok Paid Advertising Thumbnail
Articles, Marketing Guide, TikTok

The Guide To Paid TikTok Advertising | Viscap Media

The Guide To Paid TikTok Advertising

The Guide To Paid TikTok Advertising

 

So, TikTok currently has 689 million active monthly users as of January 2021. That’s INSANE!!! The TikTok app has also been downloaded over 2 BILLION times as of April 2020. It’s also been the #1 downloaded app in Apple’s app store since the first quarter of 2019! TikTok first gained traction with the younger generations in the US and is now expanding to take over the older generations as well in their quest for video social media app domination.

We’ll go over what TikTok marketing is, the recommended TikTok video advertisement specifications, whether or not you should advertise on TikTok, how to set up your TikTok ads manager, creating a TikTok campaign to advertise on TikTok, and some neat tips as to how to take your paid TikTok marketing to the next level!

Once we figure out how to do these things, I’m sure you’ll be on your way to making totally killer TikTok paid marketing strategies to grow your business and scale up quickly!

Key Takeaways

  • TikTok has been growing at an exponential rate and is able to target whatever generation or specialized niche you are targeting.
  • TikTok has a preferred size and video format that uploaders should keep into consideration when they advertise on TikTok.
  • TikTok is good for advertising and can simplify the whole paid marketing process with some features that aren’t available on other social media platforms.
  • There are many different types of paid TikTok campaigns to choose from.
  • Setting up your TikTok Ads Manager is easy, but requires a separate account to be created.

Setting up a TikTok campaign for paid social media marketing couldn’t be easier as there’s a simplified and customized option where TikTok will walk you through the whole setup process.

Contact us today, and let’s get started working on your paid digital marketing campaign video plans!

 

Key Takeaways Infographic advertising on TikTok campaign Ads

Key Takeaways Infographic advertising on TikTok campaign Ads

 

What Is TikTok Social Media Advertising?

So, TikTok makes it super easy for people to find what their TikTok advertising posts should look like. Check out this link to the recommendations of your TikTok advertising post by going to video ads specification. You can also find a link for it in the links section at the bottom of this article. If you don’t want to click either link that’s okay! We got you covered. All the information is directly from TikTok and in a table that’s easier to read than the one on TikTok’s own website article.

 

TikTok Paid Advertising Best Practices Table

TikTok Paid Advertising Best Practices Table

Suggestions for better ad performance and user experience:

1. ​The video creative must have background music or sound.

​2. Upload high-resolution videos. Avoid blurry or distorted pictures caused by stretching or compressing dimensions.

3. Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often. An example of this would be using Mandarin Chinese in Australia or Spanish in the United States.

These suggestions above are directly from the horse’s mouth To be honest, it’s probably more of a recommended guideline than a suggestion. If your video is not optimized you can use the “Intelligent Optimization Tool” inside of your TikTok Business account.

Now that we got the basics out of the way, let’s move on to something a bit more complicated.

 

3 Ways To Get Better TikTok Ad Performance Infographic

3 Ways To Get Better TikTok Ad Performance Infographic

 

Can And Should You Advertise On TikTok?

Whether or not TikTok advertising is right for you is totally up to what your market research is saying. This will be a combination of doing target market research, finding your key demographics, creating an ideal customer profile, creating a customer journey, and finding out if TikTok matches up with your research as a platform that makes sense to reach the target audience.

A few years ago, the key demographics of TikTok were different than they are today. The average age was 16 years old and would not have been considered for products that appeal to a more mature audience. Recently, the number of people over the age of 18 has exploded at an alarming rate.

According to Statista, as of March 2021, 22.4% of users are between the ages of 20-29, 21.7% are between the ages of 30-39, 20.3% are between the ages of 40-49, and only 11% of users are above the age of 50. This means that TikTok is able to show your TikTok campaign to WAAAY more diverse groups of people than in the past. Individuals with different interests and that belong to generations other than Gen Z are now very reachable through the app allowing companies to target specific niches to get the right TikTok advertising in front of the right target audience. These target markets can also be super narrowed down to get exactly the right people in front of the ad, or it can be A/B tested through the TikTok Ads Manager optimization settings.

Advertising on TikTok comes with some really cool features that you don’t get on other social media platforms. As we mentioned before there’s the Intelligent Optimization tool to make sure the videos are formatted and fit right. You can also set the target advertising objective for your TikTok campaign in the TikTok Ads Manager.

The options for simplified mode include website conversions, website traffic, app installs, and lead generation. A third reason to advertise on TikTok is the A/B ad testing and AI optimization it offers. Some different levers that can be tested for include the target audience, account structure, optimization event, creatives, and bid & budget. We’ll talk about these more in-depth under the “How To Create A TikTok Campaign For Paid Social Media Marketing” section below.

TikTok makes setting up your advertising SUPER easy. There’s an easy/simplified mode and an advanced/custom mode so you can get extremely precise with your settings or let the AI do MOST of the heavy lifting (still requires effort).

 

Can I Afford A Paid TikTok Campaign?

Another thing to consider when deciding whether or not to advertise on TikTok is the cost. Can you afford it and will it produce the ROI (Return On Investment) you’re looking for? TikTok starts at $10/CPM and goes up from there. The average TikTok campaign is costing brands between $50,000-$120,000 depending on format and length. The minimum spend for advertising on TikTok is $500 with brand takeovers costing $50,000/day, In-Feed Ads at $10/impression, and a hashtag challenge costing $150,000/week. This minimum spend is going to put in a barrier to entry that some small businesses can’t afford. If this is you, don’t worry! You can start with the other social media channels such as Facebook and Instagram, then start advertising on TikTok when your accountant says it’s all good.

In-Feed Ads are the most affordable format right now with the $10/CPM cost with it. The most expensive format is the Branded Hashtag Ads. These ads can be done organically, but paying for the TikTok campaign guarantees that viewers will be seeing it promoted for six days and increases the chance of the TikTok campaign going viral.

Is TikTok Good For Advertising?

 

Advertise On TikTok Campaign Inspiration Case Studies Screenshot

Advertise On TikTok Campaign Inspiration Case Studies Screenshot

 

There are a few different ads you can launch on TikTok depending on what your goals are. You can view case studies and examples on the TikTok Inspiration page which shows other brands that have launched amazing TikTok campaigns on the app.

  1. Topview Ads
  2. Brand Takeover Ads
  3. In-Feed Ads
  4. Branded Hashtag Challenges
  5. Spark Ads

Influencer Marketing (Not technically a TikTok advertising post directly)

 

Different TikTok Ad Types: Topview Ads

The first one we’re gonna talk about is the Topview Ads. The Topview Ads are similar to the top listing ads on Google or any other PPC really. It’s the FIRST thing that pops up when someone opens up the app. I’ve certainly accidentally clicked on these more than once and know from first-hand experience that these drive lots of interactions.

 

Advertise On TikTok Campaign Topview Ad Screenshot

Advertise On TikTok Campaign Topview Ad Screenshot

 

Different TikTok Ad Types: Brand Takeover Ads

The second type of ad that can be used is the Brand Takeover Ads. These ads are similar to the Topview Ads. These are essentially like the pre-roll video ads that you see on Youtube before your actual video plays. There’s no way to comment or like these videos/pictures and it’s best to pair these ads up with other formats to get the best reach for your TikTok campaign.

 

Advertise On TikTok Campaign Brand Takeover Ad Screenshot

Advertise On TikTok Campaign Brand Takeover Ad Screenshot

 

Different TikTok Ad Types: In-Feed Ads

The third type of ad are the In-Feed Ads. These are TikTok campaign ads that appear in people’s organic “For You Page” or FYP. The best practice for these types of ads is to go with a brand story or make the ad look as organic as possible. These types of ads have the ability to be shared, commented, liked, followed, or interacted with by the viewers.

 

Advertise On TikTok Campaign In-Feed Ad Screenshot

Advertise On TikTok Campaign In-Feed Ad Screenshot

 

Different TikTok Ad Types: Branded Hashtag Challenge

The fourth type of ads that can be harnessed for better reach is the Branded Hashtag Challenge. This goes beyond simply clicking on a link or watching a video. It calls on the community to accept the gauntlet and create their own UGC or User Generated Content in a chance to win rewards and/or create interesting content based on the TikTok campaign you’re running. These have the greatest amount of engagement and can produce some shockingly good results.

 

Advertise On TikTok Campaign Hashtag Challege Screenshot

Advertise On TikTok Campaign Hashtag Challege Screenshot

 

Different TikTok Ad Types: Spark Ads

The fifth type of ads that can be used to advertise on TikTok are the Spark Ads. They’re totally native to the TikTok platform and lets you use organic TikTok advertising with some interesting features.

Instead of having ALL the buttons on an ad point to your landing page, you can pick and choose where each button will send the viewer. The profile icon will lead to your TikTok profile page, swiping left will bring them to your account page, clicking the music disc will bring them to the music page, and the CTA/video caption will send them to the landing page.

 

Advertising On TikTok Campaign Spark Ads Screenshot

Advertising On TikTok Campaign Spark Ads Screenshot

 

This is done by transforming the posts you already have on your page or by using an organic post by another creator (with permission). This type of ad is only good for Auction Ads and Reservation Ads. Some benefits of running these totally organic posts as paid ads is that it’s 100% native to the TikTok platform, it brings long-lasting market impact, and the goals are customizable with flexible buying.

 

To set up your Spark ads, there are 5 steps to follow:

  • Enable ad authorization
    • This is found under me, the 3 dot menu, privacy, then toggle ad authorization. You may have to scroll to the right to find this button.
  • Authorize video for promotional use.
    • Open a post, tap the 3 dot menu, tap ad setting, and agree to advertising ToS.
  • Generate video code.
    • Copy the video code.
  • Enter video code on TikTok Ads Manager.
    • Go to creative, Spark Ads, apply for authorization, paste code in the search bar, and tap confirm.
  • Publish the spark ad.
    • Create a TikTok campaign, select Spark Ads, upload assets, choose your post, and hit submit.

 

Different Types of TikTok Ads

Different Types of TikTok Ads

Different TikTok Ad Types: Influencer Marketing

Another tactic that can be used with your paid TikTok advertising is to use influencer marketing. We spoke about this in the Organic Marketing TikTok Guide so we’ll quickly glance over it for those that haven’t read the other blog article.

 

TikTok Creator Marketplace Home Page Screenshot

TikTok Creator Marketplace Home Page Screenshot

 

TikTok is AMAZING for influencer marketing and even has a TikTok creator marketplace where companies and people can find influencers to market their products and services. If you’re interested in becoming an influencer creator, check out this TikTok help article on how to get started on becoming a TikTok influencer/creator. If you’re a company or person looking for an influencer for your brand, check out the TikTok creator marketplace.

TikTok Creator Marketplace will ask you to set up a TikTok Ads Manager account or to login to one you currently have. After the login portal, TikTok Creator Marketplace will ask you to fill out a form for your TikTok campaign information and location to narrow down your search for the perfect creators.

 

Setup Creator Marketplace Account Screenshot

Setup Creator Marketplace Account Screenshot

 

Remember to keep in mind your brand personality and target audience when choosing an influencer to get the best overall reach and the most interaction out of your newly formed partnership.

 

Influencers on TikTok Creators Marketplace Screenshot

Influencers on TikTok Creators Marketplace Screenshot

 

Different TikTok Ad Types: Customer Journey

The different types of TikTok campaigns all contribute to one or more stages in the customer journey. Starting with awareness, all six styles of TikTok advertising can be used to generate impressions. The types of TikTok campaigns that would be best for generating awareness are Brand Takeovers, In-Feed Ads, Branded Hashtag Challenges and Influencer marketing. These are great options to get your brand and message in front of as many people as possible.

The second stage in the customer journey is consideration. The best options are going to be able to educate the viewer about the problem, product, and solution. The best formats you’ll be considering for this stage will be Topview Ads, In-Feed Ads, and influencer marketing. These three options are going to be your best bet at getting the right information to the right target audience. Think of this as your education funnel to make the viewer an expert on your brand vertical.

The third stage in the adventure your customer is travelling on is the convert stage. Our goal for these TikTok campaigns is… you guessed it! Conversions! We’ll want to use Topview Ads, Spark Ads, and influencer marketing to drive as much traffic to our landing pages as possible. We can also have a lead generation goal as well to capture new client information.

The fourth step is loyalty with the fifth being advocacy. We can add touchpoints with the client to increase brand preference and maintain as much top of mind, tip of tongue as possible. The best TikTok campaigns to use with these stages in mind will be the same ones for awareness. This will be the Brand Takeovers, In-Feed Ads, Branded Hashtag Challenges, and influencer marketing. The goal is to stay relevant and maintain the relationship the brand has built with their customer or client.

 

Different TikTok Ad Types: Summary

On top of all these reasons to advertise on TikTok, the BEST reason is that viewers are actively watching these videos and interacting with the app. With other platforms like Facebook, Instagram, and Youtube the viewers may be passively watching the content while doing something else as multitasking has taken over. TikTok doesn’t have this problem as bad as the others. I know from personal experience that rewinding a show I’m watching is really common when multitasking with TikTok as the app takes over my senses and drowns out the video I left on in the background. It requires the viewer to swipe every time they want to load a new video instead of having an autoplay function where it loads a new video after the current one is finished.

These different types of TikTok formats should be mixed and matched to get the best results. Something to keep in mind when designing your TikTok campaigns is organic looking ads that blend in with the rest of the platform’s content are the ones that perform the best. Viewers will take longer to realize it’s a TikTok advertisement and will be more receptive to content that they’re already used to. On top of all of this, it’s possible to get trends going on TikTok because the community LOVES doing these! Take the Menulog Branded Hashtag Challenge as an example: TONS of people made user generated content for the TikTok campaign in the hopes of winning a prize, and to have fun doing it! The main tip is to find ideas the community will be receptive to and that fit the platform well.

The best strategy to use for advertising on TikTok will depend on what your set goals and objectives are. If your goal is to build awareness and brand recognition then the option that makes the most impressions will be your choice. You would set up a TikTok campaign for in-feed ads and brand takeover then. If your goal is to drive more traffic to your website or TikTok page, then Spark Ads and Topview Ads will be your preferred approach. Most of this decision making will be based upon where in the customer journey you want to use TikTok advertising. Whichever TikTok advertising types and message you choose, make sure they all line up with your brand image and presence on other platforms. With a little A/B testing and AI optimization, you’ll be hitting your marketing goals in no time!

 

Viral Videos & STEPPS

Another piece of marketing theory to keep in mind when designing a marketing strategy and tactics is Johan Berger’s STEPPS theory, and a really solid paid video advertising plan. Watch this TikTok video below to learn more!

 

@viscapmedia

#adagency #businesstiktok #businessowner #businesstips #socialmediatips #videomarketing #tiktoktip #stepps #learnontiktok #relatablecontent #content

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

How To Set Up TikTok Ads Manager

To set up TikTok Ads Manager, you’re gonna want to go to ads.tiktok.com and create an account separate from your organic TikTok page.

 

TikTok For Business Login Screenshot

TikTok For Business Login Screenshot

 

The website won’t let you use your organic TikTok profile login for the TikTok Ads Manager because… reasons.

If you already have a TikTok Ads Manager account, you can skip ahead to the “How To Create A TikTok Campaign For Paid Social Media Marketing” section to advertise on TikTok!

 

TikTok For Business Signup Page Screenshot

TikTok For Business Signup Page Screenshot

 

The next step after creating your login information is to verify your email or phone number by passing the security test, copying the code in your email/phone, and pasting it into the verification code field.

 

TikTok For Business Security Test Screenshot

TikTok For Business Security Test Screenshot

 

After verification, the next step is to go ahead and actually set the account up. TikTok Ads Manager will walk you through a few fields you gotta fill out so they have all the company information for your TikTok Ads Manager account.

 

TikTok Ads Manager Registration Screenshot

TikTok Ads Manager Registration Screenshot

 

After these forms are filled out, it’s time to move on to the fun stuff! Setting up the actual paid TikTok campaign to advertise on TikTok.

How To Create A TikTok Campaign For Paid Social Media Marketing

Once your TikTok Ads Manager is up and running, it’s time to get cookin’ with the actual paid social media campaign setup so we can advertise on TikTok.

To do this, go to ads.tiktok.com and login with your TikTok Ads Manager account.

 

TikTok For Business Login Screenshot

TikTok For Business Login Screenshot

 

Step one: click on either the “simplified” or “Custom” Mode to start creating the TikTok campaign. For this walkthrough we’ll be using the simplified mode to create a lead generation campaign.

 

Simplified or Customized TikTok Ads Manager Options Screenshot

Simplified or Customized TikTok Ads Manager Options Screenshot

 

Next, select which goals you want to reach. We’ll be going with the lead generation option in this walkthrough. You can even name your TikTok campaign and this is highly recommended if you plan on running multiple different campaigns at the same time. Click continue to move along to the next page.

 

Advertise on TikTok Campaign Objective Choice

Advertise on TikTok Campaign Objective Choice

 

The next page will ask you to fill out some information, relevant to the specific type of campaign you want to run. The information for a TikTok advertising website conversion campaign will be different from that of a lead generation TikTok campaign.

 

TikTok Ad Campaign Setup Form 1 Lead Gen Screenshot

TikTok Ad Campaign Setup Form 1 Lead Gen Screenshot

 

Now comes the REALLY cool part. You can turn on Automated Creative Optimization so TikTok will automatically make the best version of your ad using your creative assets. Think of it like a puzzle where the ad text, images, and videos are all pieces that TikTok’s AI will A/B test to figure out which completed puzzle is the best. Once you decide on whether or not to use Automated Creative Optimization, it’s time to hit next and move on to target audiences.

The options on the Target Audiences form include things like who to include/exclude, location, gender, age, and even language! You can get really specific with these settings or let TikTok optimize and A/B test these for you with TikTok’s Smart Audience Targeting. Here’s a quick table below from TikTok’s help article showing some target audience options. It’s just straight copy pasta and identical to the one on their website. Click next once you’re happy with the target audience settings.

 

Target Audience Options Paid TikTok Advertising Blog Screenshot

Target Audience Options Paid TikTok Advertising Blog Screenshot

 

Advertise on TikTok Campaign Set Up Target Audience Choices

Advertise on TikTok Campaign Set Up Target Audience Choices

 

Moving on, the next step is to set the budget for the campaign. You can set the spending cap, the schedule, and the highest bid you’re comfortable with. Once the awkward conversation/internal debate about money is settled, it’s time to click next!

 

Advertise on TikTok Campaign Set Up Budget & Schedule Choices

Advertise on TikTok Campaign Set Up Budget & Schedule Choices

 

This is the page where you’re gonna add all the specifics around your TikTok paid advertising campaign videos. You can name your TikTok ads, choose the format, upload the videos/images, and smash out the details of the ad. After all of the details are settled, it’s once again time to hit next and move on to the next page!

 

Advertise on TikTok Campaign Set Up Ad Details

Advertise on TikTok Campaign Set Up Ad Details

 

Advertise on TikTok Campaign Set Up Ad Details Pt 2

Advertise on TikTok Campaign Set Up Ad Details Pt 2

 

Since we chose lead generation as our TikTok campaign goal, this last page is specific to the lead generation objective. Your final page may look different if another outcome was picked. On this final form, we will be uploading/creating a lead generation form and adding tracking information for TikTok to record the results of the TikTok campaign. Once this is done, go back and double check that ALL of your TikTok campaign information is correct before hitting submit.

 

Advertise on TikTok Campaign Set Up Lead Form & Tracking

Advertise on TikTok Campaign Set Up Lead Form & Tracking

 

Once you hit submit, your brand new paid TikTok campaign is born! Pop some champagne and celebrate because your paid TikTok advertising is now LIVE and RUNNING!

 

Advertise on TikTok Campaign Submit

Advertise on TikTok Campaign Submit

 

It’s time to click the dashboard at the top of the page and see how our newborn baby is doing. Once you’ve verified that everything is running smoothly and there aren’t any errors, it’s time to relax and let TikTok take over. Check in regularly to see how the campaign is doing and if there are any changes that need to be added to the TikTok campaign.

 

Advertise on TikTok Campaign Dashboard Screenshot

Advertise on TikTok Campaign Dashboard Screenshot

 

So, coming back to the whole AI optimization TikTok offers. Some of the different levers that can be changed during AI A/B testing are: the target audience, account structure, optimization event, creatives, and bid & budget as we discussed above. These different levers can be tested for the best possible outcomes, then used with your TikTok campaign to help reach your goals faster. Give it a go and see what AI optimization can do for you!

 

Advertise On TikTok Campaign AI Optimized Ads

Advertise On TikTok Campaign AI Optimized Ads

 

Why To Hire A Video Marketing & Social Media Marketing Agency

Some companies aren’t sure how to approach social media marketing, content marketing, and video advertising. That’s totally fine! Leave it to the experts to handle these projects so you can go back to running the company you love, or counting money on the beach in Antigua. This way you’re not having to keep up with modern trends, learning new platforms, and creating gripping video content. When you want to hire a firm for video marketing, I know VisCap Media is a specialist in this field and will be your first call! We know how to increase user engagement with scroll-stopping video marketing content!
Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project. They can create social media marketing calendars, high-quality/high-converting video content, and a winning marketing strategy for your company.

Setting up a TikTok campaign for paid social media marketing couldn’t be easier as there’s a simplified and customized option where TikTok will walk you through the whole setup process.

Contact us today, and let’s get started working on your paid digital marketing campaign video plans!

 

Paid TikTok Advertising Viscap Media BTS

Paid TikTok Advertising Viscap Media BTS

 

Summary

To make a long story short, advertising on TikTok has never been as effective and easy as it is right now. The results speak for themselves and there are endless case studies of real companies making real traction with paid TikTok campaigns.

TikTok advertising is definitely a social media marketing platform to add under your overall paid social media marketing strategy as it’ll produce eye-poppingly appealing results that’ll knock you straight outta your chair.

To get the best results with advertising on TikTok, set up an overall social media marketing strategy that includes ALL of your marketing efforts on social media and keep the messages consistent across different platforms.

Another way to jump-start your marketing campaigns is to partner with a specialized video marketing agency such as VisCap Media. We’re experts in social media video advertising, branded videos, and much more! Come visit us on the web and contact us today so we can help you with your video assets for your paid social media marketing campaigns!

 

Guide To Paid TikTok Advertising Blog Summary Video

 

Sources:

Video Ads Specifications | TikTok Help Article
Inspiration | TikTok Inspiration Page
TikTok Spark Ads | TikTok For Business
TikTok Ads Manager | TikTok For Business
TikTok Creator Marketplace | TikTok For Business
TikTok Ads AI Optimization | TikTok Best Practices Article
TikTok Target Audience Options | TikTok Ads Manager
TikTok Intelligent Optimization Tool | TikTok Help Article
Monthly Active TikTok Users | Backlinko
TikTok User Age Demographic | Statista

Guide To Organic TikTok Marketing Strategy Blog Thumbnail
Articles, Marketing Guide, TikTok, Tips, Video

Organic Marketing TikTok Strategy Guide | Viscap Media

The Guide To Organic TikTok Marketing

The Guide To Organic TikTok Marketing

 

Fun fact, did you know that over 100 million Americans are using TikTok every day? As a percentage, that’s 37.3% of the country or more than one in three people! 64.4% of users are between the ages of 20-49 with 11% above the age of 50.

TikTok is a relatively newer social media platform that has taken over the video content space. TikTok videos originally had a 15 second time limit on them. It’s been increased over the years to 1 minute, and finally 3 minutes most recently. TikTok organic videos are looped and are usually watched on the never-ending “For You” page that automatically chooses what content gets shown based on how the user interacts with the app. If the user watches a video to the end or likes it, the app is more likely to show that user more content that is similar. 

 

TikTok Organic Marketing FYP/For You Page screenshot

TikTok For You Page Screenshot

 

Android owners can upload videos that are up to 72 MB while iPhone owners have the luxury of a 287.6 MB upload ceiling. Looks like another reason to buy Apple!

TikTok also has a built-in video editor where you can add text, captions, graphics, and soundtracks! The coolest part has to be the soundtrack features in TikTok as posts that use specific music become searchable by that sound track. More about that later.

 So how do we reach our target audience and what’s the best way to do it on TikTok social media organically? 

We’ll go over how to find trending organic marketing content, some TikTok organic marketing strategies, and some best practices for structuring the organic video content. Let’s figure ALL of this out so that we can include TikTok social media organic marketing content into our overall marketing mix and social media video marketing strategy.

 

Key Takeaways

 

  1. There’s a bunch of different TikTok types to choose from and try out.
  2. You can find topics, ideas, and TikTok video content in plenty of places including the “Discover” section and the “Inspiration” section.
  3. Increase your engagement and reach by having a few video editing tricks that make the video more fast-paced and looped.
  4. Create an overall social media marketing strategy to get the BEST results.
  5. If you can’t or don’t want to handle your own social media platforms and video content creation, feel free to hire a digital advertising agency that can manage everything for you so you can go back to focusing on running the business you love.

What Are Some Different Types Of TikToks?

There are various different types of TikToks people can make. Duets and Stitches are some of the most popular types of content to use when expanding your reach. 

Duet is a neat feature that lets you create side by side videos with content that’s already posted to TikTok. Not all videos are available for Duet and the TikTok app will let you know by having the Duet icon greyed out and unclickable in those situations.  You can make your videos unavailable for this feature under your Privacy & Safety settings. You can also limit single videos so they can’t be used in Duet by going under the single video settings by tapping on the 3 dots on the video, going to the privacy settings, and change the “Allow Duet” setting to off.

 Duets are usually reaction videos or repurposed clips that are used to complete conversations. The Duet feature can be used by tapping “Share”, and then tapping “Duet” on the menu that pops up. Duets can be searched manually with “duet @[original poster name]” as there’s not currently a way to search for the category in its entirety. 

 

TikTok Organic Marketing Duets Location Screenshot

TikTok Organic Marketing Duets Location Screenshot

 

The “Stitch” function allows people to repurpose up to 5 seconds of content that is already posted on TikTok. The main difference between stitch and duet is stitch allows people to put the repurposed video inside the timeline of the new video where duet splits and shares the screen between the repurposed and new video content. 

 

TikTok Social Media Organic Content Stitch Location Screenshot

TikTok Social Media Organic Content Stitch Location Screenshot

 

The most popular use for Stitch is to create funny and unique endings for content that’s already posted. Adding a funny alternate ending or plot twist can generate a lot of views and is a great way of increasing the reach of your organic marketing videos. The stitch function can be found right next to Duet. It can be found by tapping “Share” then “Stitch” on the menu that pops up. Not all videos are shareable for Stitch and TikTok will let you know that Stitch is not available for the video by having it greyed out and untappable. You can make your videos unavailable for this feature under your Privacy & Safety settings.

Soundtrack Syncing is another very popular type of TikTok organic marketing content. This is done by having the soundtrack already loaded up, playing it over the phone speakers, then syncing video with the chosen soundtrack. Some things people like to sync up include: lips, dance moves, and objects/events. The audio clip could be a trending song, an audio clip from someone speaking, or audio of something else completely. The only limitation is your imagination! 

A great example of soundtrack syncing would be the Menulog TikTok campaign where a Snoop Dog song was used for a dance challenge! Menulog included a hashtag for their campaign (#DeliveryDance) and offered up delivery for a whole year for the prize winner. TikTokers were volunteering user generated content in the hopes of winning the prize. Their engagement went through the roof with this absolute banger of an idea!

 

Organic Marketing Screenshot Menulog Dance Challenge Case Study

Screenshot Menulog Dance Challenge Case Study

What Is TikTok Live?

TikTok Live is a great place that people can livestream on. The requirements are pretty straightforward. You gotta be 16 years old to start livestreaming, and 18 years old to accept gifts on live streams. Whether you’re a musician, Walmart, or a human lizard, TikTok Live is a great place to livestream content to attract viewers and get more awareness around your personal or company brand.

 

Organic Marketing TikTok Live Screenshot

Organic Marketing TikTok Live Screenshot

A good example of this is how Walmart launched a TikTok Live shopping experience where they live streamed Walmart Fashion for an hour with TikTok influencers. The idea behind the project was to have the clothing influencers wear shoppable clothing that’s available through Walmart with just a tap of the “Shop Now” button. It’s currently huge in Asia and is expected to take off in the US. This could be huge for ecommerce as TikTok gains more attention and becomes used more for marketing efforts like the one Walmart launched.

There are also other platforms that are trying out this partnership with ecommerce brands with Facebook, Amazon, and Google launching their own livestream & shop social media commerce.

 

How Do I Add A Website Link In My TikTok Bio?

Adding a link in the bio of your profile is a great way to send traffic there through your TikTok channel! Follow these quick steps to get started.

 

 

  • Change your profile to a business profile.
  • This can be done by clicking on the 3 lines symbol in the top right hand corner of your phone screen.

 

 

Organic Marketing Add Link In TikTok Bio Screenshot Step 1

Organic Marketing Add Link In TikTok Bio Screenshot Step 1

 

  • Next, click on “Manage Account.”

 

Organic Marketing Screenshot TikTok Linkin Bio Step 2

 

  • After that, click on “Switch to Business Account.”

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 3

 

  • Click Next and choose a category

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 4

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 4

 

  • A pop-up bubble should appear, go ahead and click “Edit Profile.”

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 5

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 5

 

  • Finally, there will be a field in “Edit Profile” to add a website. 

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 6

Organic Marketing Screenshot TikTok Linkin Bio Business Account Step 6

 

  • Go ahead and type in the website you want the link to point to.
  • Voila! Your TikTok is now pointing to your website!

 

Organic Marketing Screenshot TikTok Linkin Bio Business Account Complete

Organic Marketing Screenshot TikTok Linkin Bio Business Account Complete

 

You can even take this a step further by making a Beacons webpage, then linking to Beacons through the TikTok Linkin.bio. It’s an app aimed at creators so they can easily set up and start profiting from their content. 

Social media content creators can take donations, sell merch, do affiliate marketing, and much more! The website building is very straightforward, too. Everything is made up of gummy blocks that can be rearranged and edited easily. Creators can even embed TikTok videos next to the products that they’re promoting! If you’re an influencer or really into affiliate marketing, this is definitely the link in bio tool you should be using to make the most bang for your buck!

 

Organic Marketing Screenshot of Beacon.io App Creator Landing Page

Organic Marketing Screenshot of Beacon.io App Creator Landing Page

 

Finding Your Target Audience & Content On TikTok

How do I find my target audience on TikTok? Finding your target audience on TikTok is very similar to finding them in other places such as for other social media platforms or your blog. Who are your customers and what do they like? What are they talking about? Start off with interesting topics that your clients, customers, or viewers would find interesting and go from there. 

You can make these topics into “buckets” and expand it even further to get even more ideas. Another way is to take those same topics and find out what questions are trending, then answer them. This satisfies the “I want to know” search that your audience is looking for. An easy way to find some questions to answer is by searching suggested queries websites. All you need to do is insert a topic and it should automagically make a list of the top questions related to the topic. 

If you’re still struggling with organic marketing inspiration, that’s okay! TikTok has an “Inspiration” section where you can browse some successful brands to see what they’re doing and how they operate. You can also go to the #trending page to see what kind of content is making it to the top. If you’re on desktop, you can scroll down and see the top hashtags, searches, and soundtracks being used under the “Discover” section.

 

TikTok Organic Social Media Content Inspiration Page Screenshot

TikTok Organic Social Media Content Inspiration Page Screenshot

 

Now that we have our content ideas, let’s get cooking!

 

How Should I Structure My TikTok Social Media Video Content?

How should I structure my TikTok social media video content to be as engaging as possible? The best way to structure an organic marketing TikTok video is to start with the end, then have the start of the video next, and then finally have the meat or body of the video. This will allow your video to loop smoothly and seamlessly. If you do it right, it should take the viewer a minute to realize that it’s looped. It’ll also add an interesting hook to your video if you do it right.

 

@viscapmedia

3 EASY Ways To Boost Performance On UGC Social Media Videos #boostperformance #socialmediamarketing #usergeneratedcontent #viscapmedia #tiktokengage

♬ Epic – Joystock

 

There are a few tricks that you can keep up your sleeve to increase your audience watch time and reach. The first trick is to use trending songs in your videos. You can find these in the “Discover” section as we discussed earlier. When TikTokers look up the song, your video will also show under it. 

 

Organic Tiktok Marketing Strategy Discover Page Screenshot

Organic Tiktok Marketing Strategy Discover Page Screenshot

 

Another neat trick to keep in your pocket that increases user engagement on the videos is to try and speed up your videos to make them more fast-paced and exciting. You can do this by cutting out the spaces between your phrases in the video, using camera tricks like zooming in, and having dynamic text that moves or changes throughout the video. Add some awesome upbeat music in the background for extra points!

 

What Are Some Organic Marketing TikTok  Strategies?

Now that we’ve covered the basics and some cool tactics for engagement, let’s talk about organic social media marketing strategy. There’s a bunch of different ways to approach this depending on what your goals and objectives are. Make sure that everything you do has purpose behind it. One framework that you can use is the S.M.A.R.T. Framework. S.M.A.R.T. stands for Smart, Measurable, Attainable, Relevant, and Timely. If you’d like to learn more about this framework, feel free to follow the link. There’ll be another one at the bottom of this article too if you want to check it out afterwards.  

Here we’ll cover a few to get you started and you can decide which strategies are appropriate for you and your business. Luckily TikTok also has case studies about these strategies so we can get an idea of what they consider an “A-level” winning marketing strategy is.

The first tactic you can add to your TikTok social media marketing strategy tool belt is to use affiliate marketing mixed with a unique hashtag and TikTok challenge. You can find influencers for free on the TikTok Creator Marketplace. Whatever you do, please please please make sure the influencers you choose align with your brand and that their audience will be receptive to the promotion. This will get you the most bang for your buck and see that your audience grow a lot faster. If you wanna check out a case study about a brand that did exactly this, check out this TikTok article about a makeup brand that was really successful with this strategy.

 

Organic Marketing TikTok Creator Marketplace Page Screenshot

Organic Marketing TikTok Creator Marketplace Page Screenshot

Hashtag Strategy In TikTok Social Media Organic Marketing

Another tactic that might pique your interest for your TikTok marketing strategy is to use hashtags to rank higher in search results. You’re gonna have to do some research for this one, so let’s look at some quick ways to sort this out. You can use an online hashtag generator to help you with ideas. You can use a website like tiktokhashtags to get the creative juices flowing. After you’ve got a list, you can start typing in hashtags to TikTok. There should be a list that drops down and shows you how popular that hashtag is. You can make a list of these hashtags for later reference. 

 

Organic Marketing Hashtag Generator For TikTok Website Screenshot

Organic Marketing Hashtag Generator For TikTok Website Screenshot

 

Next step is to start doing some competitor analysis. Look at some of the most popular individuals or companies whom you would consider your direct and indirect competitors. Start making a list of their most used hashtags as this will help you get a better idea of which hashtags are getting the most interaction. The lesser used hashtags will also help you increase your reach as it’s a lot harder to rank under the popular hashtags when you’re just starting out.

Now that the research is done, it’s time to start choosing your hashtags! A good rule of thumb is to stick with six hashtags. Two viral hashtags, two trending hashtags, and 2 video-specific tags that are less common. This is an ever-changing platform with trends coming and going in a blink of an eye. Make sure you’re double-checking these hashtags every week to make sure they’re still trending and ranking well. This research is important to your overall social media organic marketing strategy and will most likely affect what kind of content you make on TikTok.  

 

Why To Hire A Social Media Marketing & Video Marketing Agency

Some companies aren’t sure how to approach social media marketing, content marketing, and video marketing. That’s totally fine! Leave it to the experts to handle these projects so you can go back to running the company you love, or counting money on the beach in Antigua. This way you’re not having to keep up with modern trends, learning new platforms, and creating gripping video content. When you want to hire a firm for video marketing, I know VisCap Media is a specialist in this field and will be your first call! We know how to increase user engagement with scroll-stopping video marketing content!

Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project. They can create social media marketing calendars, high-quality/high-converting video content, and a winning marketing strategy for your company.

Want to see what high quality video advertising can do for your business? Contact us at Viscap Media today to get started! As video marketing experts, we know the current industry, the social media platforms, the theory behind marketing, and creating video content that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Summary

To make a long story short, TikTok is a newer social media platform that is taking over the social media video content industry. It will take plenty of time, energy, trial, and error before you finally hit the nail on the head.  

The best way to grow your organic marketing content is to follow TikTok’s guides, post content that your target audience wants to see, make the video content as engaging as possible, and have plenty of patience. 

Your marketing efforts will be most effective if you decide to partner with a specialized video marketing agency such as VisCap Media. We’re experts in social media video advertising, branded videos, and much more! Come visit us on the web and contact us today so we can help you with your video assets for your paid social media marketing campaigns today!

 

The Guide To Organic TikTok Marketing Blog Summary Video

 

 

Sources:

Video Ads Specifications | TikTok Help Article

Duets | TikTok Help Article

Creator Marketplace | TikTok

Livestreams | TikTok Help Article

Monthly Active TikTok Users | Backlinko

TikTok User Age Demographic | Statista

S.M.A.R.T. Framework | Hootsuite Article

Linkin Bio Website App Builder | Beacons

Walmart is bringing livestream shopping to TikTok on Friday | MSNBC

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