Articles

How To Succeed In Business: Up Your Advertising Game

If you’re trying to grow your business, the right ad campaign can do a lot to grow your customer base. On the other hand, a poorly-conceived or mishandled campaign will be a total waste of money.

There’s no magic recipe for making the perfect ad every time. But there are techniques that work, and techniques that don’t work. By following some simple rules, you can vastly improve your chances of success.

Here’s a quick look at some effective ways to keep your ad campaign on point.

Make a personal connection

Sometimes, the best way to convince someone to buy your product isn’t to start with the product. Instead, make the experience all about them. As legendary businessman Dale Carnegie once said, “A person’s name is, to that person, the sweetest and most important sound in any language.

In 2016, Coca Cola took this to the extreme with their “share a Coke” campaign. The premise of the campaign was simple. Coke released a series of special Coca Cola bottles with various names on them. You could search to find one with your own name, or buy one for a friend. To make it easier for people to find the name they’re looking for, Coke even provided special coolers that opened from the top.

Ultimately, the campaign was a huge success, and went on to become one of the most famous ad campaigns in history.

Stay in control

Social media campaigns have become a popular way to advertise your company. For instance, you could run a contest where people have to share a hashtag or a mention in order to enter.

But whatever you do, make sure there’s an actual human being reviewing anything that gets posted on your social media. Here’s an example of how losing control of an ad campaign can backfire:

In 2014, the New England Patriots football team ran a Twitter campaign to celebrate reaching 1 million followers. They had the idea of making a custom “digital jersey” for their fans, and tweeted out an image of a blank Patriots jersey. Whenever someone shared the tweet, the New England Patriots’ Twitter account would automatically tweet out an image of a Patriots jersey with that person’s name.

Unfortunately, one user created an account name with a racial slur in it. The Patriots’ bot then dutifully tweeted out an image of a Patriots jersey with a racial slur on the back. The image remained online for over an hour, and had been retweeted thousands of times by the time it was taken down.

Needless to say this was not the New England Patriots’ proudest moment. If a real human being had reviewed any Tweets before they went out, it would never have happened.

Similarly, in 2014, the British government decided to hold an internet poll to name their new research ship. The winner of the poll was RRS Boaty McBoatface. The government wisely chose the more dignified RRS Sir David Attenborough instead. Because actual people were involved in the process, Britain’s brand new navy ship didn’t get stuck with a silly name.

Make people want to watch the ad

Perhaps the trickiest part of online advertising is getting people to watch in the first place. In traditional TV advertising, you had a captive audience. Nowadays, potential viewers can scroll right past video ads on Facebook. And on YouTube, you only get five seconds before they have the chance to hit “Skip.”

For your ad campaign to work, you need to hook people’s attention from the get go.

In 2012, Red Bull partnered with daredevil Felix Baumgartner to break the world record for the highest skydive. In the stunt, Baumgartner jumped from 24 miles, shattering the record. During the fall, he became the first human being to break the sound barrier without using a vehicle.

The video’s debut also broke YouTube’s records, with over 8 million live viewers. At the time, this was the most people who had ever watched a single live event on YouTube.

Obviously, this is an extreme example. The ad itself was a major event, but it only worked because it’s a captivating idea. What adrenaline junkie doesn’t want to watch a guy skydive from outer space? If the first five seconds of your video ad are anywhere near as interesting, you’ll have a successful campaign.

Keep it simple

A video ad only has a limited time to tell a story, usually about 30 seconds, almost never more than a minute, and sometimes as short as 15 seconds. In other words, you don’t have enough time to communicate any complex ideas. From a narrative perspective, you’re not exactly looking at War and Peace.

A good example of a simple concept is Budweiser’s “Whassup” ad. At a full minute, it’s on the long side for an ad, but it still tells a very simple story. A guy calls his friend and asks “Whassup?” The friend answers: “Watching the game, havin’ a Bud.”

More people keep joining the call, and each time someone joins, everyone who’s already on the call says “Whassup?” Abruptly, everyone but the original friends hangs up, and the words “Watching the game, havin’ a Bud,” are heard as we fade to the Budweiser logo.

It’s literally a one-word concept: “Whassup?” That one word sold millions of cans of Budweiser.

Include your name

This might seem simple, but make sure to name your business in your ad. Otherwise, how are people going to know what they’re seeing?

Now, you might think that this isn’t an issue with an online video ad. After all, people are just going to click through to your business, right?

Ideally, yes. But if they don’t immediately click through, it doesn’t hurt if they remember your name.

Furthermore, what if they click through to your site, but for whatever reason they don’t buy right away? In that case, it’s possible that they might come back later. Not incredibly likely, but possible. The more times they’ve heard your name or the name of your business, the more likely they are to remember it and come back.

Work with an agency that understands your business and your audience

Unless you’re running your own in-house ad campaign, you’re going to need to partner with an advertising agency. This means shopping around to find one that works well for you.

There’s no one ad agency that’s perfect for everybody. That said, there are some things you should always be looking for. One of those things is an agency that understands what you’re selling and who you’re selling it to. If they’re not asking a lot of questions, you should be leery.

VisCap Media has a production process that keeps the client in the loop from start to finish. It begins with a consultation, and with building a profile of your target audience. At this point, VisCap also studies your product or service until you’re satisfied that they understand it.

Through the rest of the process, from first draft to final cut, you’ll be able to provide input to better tailor the ad to your market.

Conclusion

If you want to run a high-converting video ad campaign, choose an advertising agency whose goal is to turn that campaign into real customers for your business. Contact VisCap Media today. They’ll ask a few simple questions about your business. Then, you can set an appointment for a free consultation at whatever time is convenient for you.

SOURCES:

https://whatagraph.com/blog/articles/10-most-powerful-marketing-campaigns-of-all-time 

https://www.theguardian.com/media/2012/oct/15/felix-baumgartner-skydive-youtube

https://tinuiti.com/blog/ecommerce/direct-response-videos/

https://www.sbnation.com/lookit/2014/11/13/7218461/patriots-try-to-thank-all-their-fans-create-twitter-nightmare 

https://www.thetimes.co.uk/article/boaty-mcboatface-tops-poll-but-will-vote-be-scuppered-mmgddzn9z

Articles

Viral Video Conversions: The Holy Grail of Advertising

Viral videos are the holy grail of conversions. They draw people in and make them interested in seeing what is happening. They might even follow the link back to your site after they watch the video. That makes it easier to fulfill your conversion goals, which might be having them make a purchase or filling out a form.

No matter what your goals are, a viral video can help! They can be shared and reach thousands and thousands of people- expanding your audience and helping your business to grow greatly. VisCap Media would love to assist your business by providing you with a quality video.

You can check out our examples at the top of our portfolio. We are sure that you will love the fast-paced and exciting nature of them! We would be happy to make a video like that for your brand as well.

If you want to learn more about viral videos, then be sure to keep reading.

What is a Viral Video?

Viral videos are videos that are perfect for sharing on the internet. They are very popular on YouTube and can be shared through social media or emails. They are short so that they hold the audience’s attention- typically under a minute.

They are also bright, peppy, and up-beat. They can be serious as well, often containing some kind of shock or surprise that causes the viewer to share it. Since everyone is online, probably everyone has encountered a viral video at some point in their lives. We can help you make the perfect one to show off your product. 

There are many different elements to a video that might cause it to go viral. When it comes to our professional, quality videos we offer all of those elements. Our ads are fast-paced, allowing the viewer to get all of the information that they need about the product quickly, but also in an entertaining way.

But, why do some videos go viral and others do not? There are a few reasons we would like to cover below.

Why Videos go Viral

The videos that go viral often get us to respond to them in some way. There also probably is some reason as to why you want to share it. For example, in our PowerPod viral video, we were able to showcase the feeling of frustration that people get when their phone dies in public.

We did this quickly, with a lot of energetic music and sound effects to keep the audience’s attention. By keeping the pacing fast and the video short, the audience does not close the video before it ends- which they would do for a longer ad. If you want a viral video like that, we can help you build the perfect one for your product! 

Our other example, VeeFresh, is a completely different product from the PowerPod. However, the video was designed around the product, making it effective and efficient at communicating with the viewers. By the end of the video, you know who the product is meant for, what it does, and why someone would want to buy it.

Short videos like these encourage sharing online. But why would someone be motivated to share?

Why We Share Videos

There are a few different reasons as to why someone would share a video. The most common reason is that we are looking for a new opinion on the video, the most common is we are sharing the video to start a conversation.

There are plenty of viral videos out there that make amazing conversation starters. For example, our video on Kompress Kinetics can be used to start a conversation. Person A might send it to Person B if they know that they have been complaining about feeling physical pain.

In this case, Person A is recommending that B watch the video to learn about a product that might help them. In other cases, we might just want to see what someone has to say about the product featured in the video.

VisCap Media can make you a video that your audience will want to share. We know exactly what steps to take to make the video interesting, entertaining, and worth sharing with others. We are always careful to put the personality of the product and brand into the video as well.

Now that you know what viral videos are and why they are shared, you can see how they are the holy grail of conversions. 

Why They Work

Conversions are important goals that your business needs to hit. For example, you want to make so many sales through a video. When the video is shared among friends and family, they are more likely to click the link to your website- and might even finish the conversion.

Since viral videos are shared with so many people, the rate of your success is going to be much higher than if you were running some other kind of ad campaign. In today’s technology-based world, viral videos are an extremely successful type of ad to run.

Think about it like this. We always have our cell phones somewhere within arms reach almost any given moment. This means that we can see new information very fast. If someone were to send you a message with a viral video inside of it, you would probably open the message right away- and might even share it with someone else.

That is why viral videos work. They are very successful with conversions and are extremely helpful to businesses. If you would like to try one out, be sure to hire us for all of your video marketing needs. We have the experience in making these popular videos, so we are sure that we would make a shareable one for your brand!

Offer Engagement

When you post your video on your social media or your website, be sure that you start interacting with users as they respond. People love commenting on videos, so you can raise your brand’s engagement with the audience by taking the time to send replies to them.

Of course, you will want to be sure that you are responding in a way that is appropriate for your brand. You might also want to have someone moderate the video comments when it goes viral. Sometimes people can comment negative things unnecessarily on a video since they feel confident as an anonymous person on the internet.

You can delete these messages, to keep the comment section from fighting among themselves and keep the message of your video positive. 

Engagement is very important when building a brand and we would love to help. Videos and other virtual content is great for getting your audience to interact with your brand. Plus, creating shareable videos will help lead more people back to your website.

Conclusion

Viral videos are often less than a minute long so that the audience can get all of the information that they need to determine if they are interested in your brand quickly. This also makes them extremely shareable- meaning that they also have the potential to be amazing at conversions as well.

If you are interested in creating a viral video for your company, then be sure to contact us today. We are the leaders in developing your brand’s visual capital and have the skills to make amazing videos. If you want the perfect viral video, then be sure to reach out to us.

External Sources

Link 1

Link 2

Link 3

Articles

Digital Marketing for Dummies: Take Advantage of Content Creation

The internet is one of the most transformative and fastest-growing technologies available today. In 2000 413 million people across the world used it regularly, but that number had jumped to 3.4 billion in 2016.

With such an expansive audience online, why would you not want to expand your digital marketing strategies? Your business can reach so many people through the internet. One of the best ways to do that would be through content creation. Taking advantage of this is a great way to help your brand get recognized.

This is our digital marketing for dummies guide! If you would like to learn more about VisCap Media and what we do, be sure to check out our About Page for more info. We are going to teach you everything that you need to know about making content.

What is Content Creation?

Content creation is the name for coming up with ideas and presenting them in an accessible way to your audience. This could be through a video, blog, infographic, or other creative deliverables.

What is Digital Marketing?

Digital marketing covers any marketing that takes place over the internet. Your business can make use of a digital marketing strategy through emails, social media, blogs, and videos to reach a wide audience online.

How do Content Creation and Digital Marketing Work Together?

To run an effective digital marketing campaign, you will want to make sure of content creation. Digital marketing can be exciting for your audience if you make interesting videos, blog posts, and other unique advertisements.

Why Take Advantage of Content Creation?

The internet continues developing and spreading to more and more people. At this point, you will need to start a digital marketing campaign to build your brand awareness. Almost every company out there has its own website now. If you want to compete, you will need one too.

Even companies that do not have their website have some kind of social media account that they manage. Digital marketing has become so essential to consumers that they now rely on it as a way to discover brands and learn more about them.

Because there are so many brands out there flooding the internet with their content, you will want yours to be unique, so it stands out. There are many options when it comes to making content, so you can work on discovering what appeals the most to your audience.

VisCap Media is very experienced in creating engaging content to help spread awareness of brands. We would love to work with you in developing an effective digital marketing strategy.

How Does Content Creation Start?

If you want to learn more about our content creation process, we have it available on our How it Works page. No matter what kind of content you want to create, you should always start with writing down some ideas. From there, you can develop interesting topics.

For example, if you wanted to create an interesting blog post, you would want to start by jotting down all of your ideas. This can help you organize your thoughts and get your creative ideas flowing.

That list will help come up with new blog posts in the future or adding more to the ones that you have. Keeping a small notebook on you for writing down ideas is a great idea.

Types of Content Marketing

Content marketing is used to help promote your brand- it is when digital marketing relies on using content creation to reach others. Many types of content work well in promoting brands. They are:

  • Blogs
  • Infographics
  • Ebooks
  • Videos

Of course, you would not be limited to only those types of content. Anything that you think you can use to promote your brand is worth a shot!

The Importance of SEO

When it comes to creating content for digital marketing, you are going to want to be sure that you are using SEO- or search engine optimization. Our team at VisCap Media will handle this process for you, but it is still important that you know what it is.

SEO is used by search engines (such as Google) to rank websites by importance in search engine results. When it comes to marketing, you want your site to rank higher, so you can get more traffic to your page. An informative guide for SEO authors can help you learn to write your content so it gets noticed by search engines.

There are 3 different types of SEO that can benefit your website. They are on-page SEO, Off-page SEO, and Technical SEO.

On-Page SEO

On-page SEO refers to the content directly on the website. Your ranking will be higher if you use the correct keywords and provide an article that answers the questions users type frequently in the search bar.

Off-Page SEO

This refers to how your rank is affected by outside sources. If you want it to be higher, you will need to include your pages in backlinks. These are other web pages that link back to you. Coordinating with other companies and blogs to direct backlinks to your site is helpful for everyone.

You might even consider sponsoring a content creator (someone from YouTube for example) to show off your products or talk about them in a video or blog post. They can link back to you- increasing your website’s ranking in SEO and making it easier for people to discover your brand.

Technical SEO

This refers to the backend of your site, or how your website is coded. Search engines will check how fast your website loads, with faster sites getting a higher ranking. You can improve your image compression to help with loading speeds as well.

Don’t Be Afraid to Use Social Media

Social provides a platform where you can promote your brand and easily reach a wide audience. If you want to increase traffic to your business or website, then use social media to link back to it.

You can post a variety of content on your social media page too. You can add videos talking about your products, post information that you want your audience to know, and communicate directly with your audience- which is great for increasing engagement and interest in your brand. 

Many people use Facebook, YouTube, and Twitter, so those are great places to start. Instagram, Snapchat, and LinkedIn are also great social media tools to use with a business.

YouTube and Facebook are the most used online platforms. So, if you want your business to reach a lot of people, then you will want to make quality, engaging content for those sites. You can always backlink to your business’s official webpage in your posts too.

Conclusion

Every business should be doing their best to take advantage of content creation. You can add it easily to part of your digital marketing strategy and see great results. VisCap Media would like to help you make amazing advertisements and videos that can help generate traffic to your brand. 

If you are not taking advantage of content creation currently, then you are missing out. Almost every brand today uses some kind of digital marketing strategy to promote their growth. If you want to stay ahead, then you will need content to put online as well.

If you are interested, do not be afraid to reach out to us. We can help your business’s success by turning those clicks into customers! Contact us today to learn more.

External Sources

Link 1

Link 2

Link 3

Articles

Testimonial Videos: 4 Videos Done Right

Do you need a video testimonial for your business? VisCap Media would be more than willing to offer you our services. We specialize in creating impactful ads and a variety of other content that works wonders at driving people to your brand.

We have the experience to create informative videos, which you can see in our portfolio. If you want a testimonial done right, then we can handle it. We have access to the best and latest equipment, plus, we are passionate about creating amazing works. 

If you are unsure about what a testimonial video is and how it can help promote your business, we have got you covered. These are some videos that were done exactly right- we can help you achieve an ad like one of these. So, do not be afraid to contact us!

What is a Testimonial Video?

These videos are made by customers, praising the company, and helping to promote the brand. They often talk about how the company helped them in some way. This could be by improving their lives, making a task easier, or helping them to solve a problem.

Other information included in the video might be relating to who the customer is, how the product is used, and what they enjoyed about the product. If you want to make content and promote your brand, then testimonials are an excellent way to do just that.

Often, a problem and a solution are defined in the video. Then, the customer shows the camera their amazing results. It does not always have to follow this formula, but these are a popular and effective style of recording video testimonials.

We have included some good examples of testimonial videos to help you determine what your final video should look like. We hope this gives you insight into what you can expect from these videos and how they can promote your products.

How to Use a Testimonial Video

We will send you the video that we create and you can embed it using HTML on your webpage. You might also choose to upload it to your social media, have it run as an ad, or upload it to YouTube. The possibilities of how to use a testimonial video are endless.

One of the most popular places to see a video testimonial is on the homepage of a company’s website. Making your testimonial video front and the center should attract attention and get more people interested in learning about your products and services. 

There are many ways to use these videos, you might be able to come up with even more. No matter what you need them for, VisCap Media can make them for you!

These are testimonial videos done right:

1. Eden Beauty Review

Link

The Eden Beauty product review video we made is a strong example of what should be included in a testimonial video. We want you to notice how the actress is speaking. She clearly explains how the product and company helped her throughout the video using a strong voice.

She also describes how to use the products and what kind of results you can expect from using them over the long term. We think that this video is a good basis for using a testimonial to promote your products.

2. InfinitiKloud Charge Unboxing

Link

Your testimonial does not need to be locked into any specific category. You could try using an unboxing video to promote the product as well.

In our InfinitiKloud Charge Unboxing video, you can see how the testimonial still provides a lot of information about the product. This includes how to use it, when it would be useful, and what features it has.

Unboxing videos are popular on YouTube, so you have the added benefit of more people being likely to find your testimonial video online. We have created a lot of these types of videos and know that we have the experience to make something wonderful for your brand.

3. Shine Armor Testimonial

Link

This video is a great example of a classic style of testimonial. The customer is seen as though they are recording through their own camera and discuss the product that they recently purchased. We also included the details on how to use the product and provided a demonstration.

This is how most testimonial videos will go. We start with an opener that has information on the product so that your audience will know exactly what it is and what they can use it for. Then, if possible, we will demonstrate the product and show the audience how it can help them.

We will end with a recommendation and be sure to include how they can find the product

4. KorePulse Testimonial

Link

This is another example of a video testimonial done right. The customer explains the product and how it works with enthusiasm, drawing the viewer in to learn more about it. This style appears as though they recorded it from their phone, making it more relatable to viewers.

Finally, this style also works great for posting on social media. For example, you could expect to see this kind of testimonial on Snapchat or Instagram. If your digital marketing strategy is based on social media, then this type of video will be extremely useful to you.

These testimonials are also very popular, so you have likely seen them while browsing the internet. They are an excellent way to get the attention of potential customers and make them feel confident in your brand. VisCap Media only creates high-quality videos, so you can be certain that your new testimonial will do well.

The Creation Process

If you have ideas for your video testimonial, we would love to hear them! When making video testimonials, we often follow the steps to making a promotional video. If you have ideas, be sure to let VisCap Media know during the pre-production.

There are a lot of steps and creative individuals involved when it comes to making an informative testimonial. We want to have as much input as possible to build a truly unique piece of content that you can use for your business.

Editing and making sure that everything is perfect is also part of the process. We want to ensure that the video is going to do its job well.

Testimonials are often at the forefront of a digital marketing campaign, so we know how important they are to business owners. We spend a lot of time and put a lot of care into working on these projects- we strive to make something that we can be proud of and hope that you can use it to help your brand grow.

Conclusion

Testimonial videos are a unique and fun way for your audience to see and understand how the products that you offer work. If you want to get them engaged, then be sure to include some of these videos on your social media or website. You might consider putting them up as advertisements as well.

They are part of a strong digital marketing strategy today. If your digital marketing is not noticeable, then you will have a difficult time bringing an audience to your site. We are very experienced in making this kind of content and know that we can provide you with a quality video.

Please get in touch with us if you are interested in using our services! We would love to hear from you soon.

External Sources

Link 1

Link 2

Link 3

Articles

Get Your Facebook Ad Review Approved Fast

Do you want to learn about Facebook’s ad review process? You can get approved quickly if you know how. We will be covering that and more in this guide, so you can stay informed and help your business grow through digital marketing.

Let us start by explaining how the Facebook ad review process works. You can also read it directly from their website if you want to learn about the process in more detail. VisCap Media is experienced in creating ads for social media, so we can make ads that will get approved. Check us out if you are interested in making visual ads for your viewers.

This is what you should know!

The Ad Review Process

First, you will want to have a social media account created for your business. The process is very similar to making one for personal use. Facebook will have an option during the set-up process of making your account. You will want to take it slowly and make sure that you spell everything correctly while making the page.

When you make an ad for Facebook you will need to follow their advertising guidelines. They will check the images you used, text, and what audience you intend the ad for. Some reasons will stop your ad from getting approved.

This includes anything relating to falsifying information about your products and services, or other ways that you do not fully comply with policies. They say that it can take up to a day to approve the ad, so you will want to ensure the ad complies with their policies to make the process faster.

If the Facebook ad review team is torn about whether or not to pass your ad, then they will probably spend a lot more time thinking about it. So, if you want the process to be quick, be sure to follow the rules. 

VisCap Media understands the guidelines that Facebook has in place for its advertisements. If you want to make a video that is approved right away without being subject to long review time, contact us. We can make a high-quality video for you to use for your marketing strategy.

If your ad is not approved, you will be sent an email that explains why the Facebook team rejected it. This information is good to have, as you can edit the video to comply with the policies, in most cases.

However, Facebook will be looking at more than the ad you sent them. They will be checking out your website or landing page as well. 

How to Get Approved Fast

It can take anywhere between 5 minutes and a few days to get your ad approved. Waiting can be annoying, especially if you are relying on the ad to bring traffic to your website. These are some tips to get your ad approved quicker.

  • Publish the ad between 8 am and 8 pm. This is when more Facebook team members are available to approve of the content in your ad.
  • Do not use religious or ethnic related words. Facebook utilizes an algorithm that searches and sorts for ads with these words. Not using them gets it approved faster since it does not have to go through an extra step.
  • Be sure that all of your information is coherent. This includes the ad, the product, and the website you are using. A well-designed website helps in the approval process.
  • Facebook takes its intellectual property seriously. If you misspell or do not capitalize the “F” in their name, your ad will be rejected right away.
  • Do not mention religion, sexual orientation, financial status, or ethnicity if you want to be approved quickly. These topics are sorted and read through again to ensure that they would not make the users uncomfortable.

To summarize, you will want to avoid any sensitive content. Adding in sensitive topics means that your ad will need to be reviewed again, so it is sorted and set aside- sometimes adding days to your approval time.

If you want a fast approval, try to stay neutral on everything. Only talk about your product and how it can be helpful to consumers. Of course, you will also want to be on top of your grammar and spelling. Grammar issues can cause the ad to be rejected right away since the content will be less clear to viewers. Finally, making sure that your landing page is organized and consistent is key. Not only does this ensure the visitors to your page can find everything that they need easily, but it allows Facebook to approve it quicker.

What if the Ad is Not Approved?

If your ad is not approved, then there are a few different steps that you want to take. You can also try appealing the decision or checking out the policies again.

A good idea is to make a few different versions of the same ad, with slight variations. This gives you a much higher chance of getting one approved. Plus, you can see which ads Facebook allows and rejects, furthering your understanding of their system and policies.

You might also want to try sending them the ad again if you have checked the email of rejection and can not find anything wrong with your ad. Someone different over at Facebook will check your ad and they might deem it worthy of being approved.

We can help if you are having trouble getting an advertisement approved on social media. We are familiar with their policies and know what to do to make an exciting and fun ad for the user. If you are interested in getting an ad out there on Facebook, be sure to contact us today.

The content that we produce is of high quality and is made by experienced individuals. We are certain that you will love it- and that it will bring more traffic to your website. Check out our portfolio to see how.

Social media and the internet are a huge part of our daily lives in the modern world. If you want to learn how to build a business through social media, then you can reach a wider audience and make people more aware of your brand. So, if your ads are not being approved- keep trying! We can help.

Conclusion

There are many reasons as to why you would have your Facebook ad approved of fast. This can be an amazing way to draw in a new audience and is extremely helpful to many businesses. Plus, everything today is online. If you want to compete with other businesses, then you will need to learn how to make an advertisement on social media.

Getting your ad approved fast is important. You need to ensure that your ad is spelled correctly, contains accurate information, and does not have the potential to offend someone. When it comes to sensitive topics, you will need to wait longer for approval.

We can help you make an amazing ad campaign that gets approved quickly! We have a lot of experience in marketing and content creation, plus, we are familiar with what Facebook will and will not approve.

If you want to learn more about us, be sure to contact us as soon as you can! We have a variety of services to assist in building your digital marketing strategy. We would enjoy hearing from you and want to help you get started on making a successful advertisement.

External Sources

Link 1

Link 2

Link 3

Articles

Instagram Video Ad Length: How Much of a Role Does it Play?

Are you interested in making Instagram ads? Or have you already started and have some questions? VisCap Media is here to help! We are well informed on how the length of an Instagram ad affects its role. 

When designing ads for your digital marketing strategy, you will need to think about everything. The content and the way you present it is very important, but also the length of the video will determine how much attention your audience gives it.

We have a lot to cover, so keep reading! This is how much of a role the length of your ad plays.

How Long Can Your Ad Be?

Instagram business says that you can have video ads that are up to 120 seconds long. This is longer than their previous allowed time of 60 seconds, which means that you could include double the amount of information in your advertisement.

However, should you go for the full 120 second long ad time? Just because you can make the ad that long does not mean that you should. You would only want to use the full time if you are sure that you can hold your audience’s attention.

Why the Video Length is Important

If your video is too long, then the audience will feel that it is intrusive and attempt to skip it as soon as they can. They might also get bored and tune out. However, if it is directly in their feed, most users do not distinguish between user and business-generated content

So, if you want a user to respond to your ad, then you should be keeping it short and sweet- yet unique and eye-catching. You just have a few seconds to get the audience interested in clicking on your ad before they either tune out or continue scrolling through their feed.

VisCap Media can help you with that. We create engaging and interesting content that your audience will be sure to notice. Part of the reason that the time matters so much, is because users are often multitasking while looking at Instagram.

So, if you want to make an ad that leaves an impact on the user, 30 seconds or less is best. AdAge, a global media brand that focuses on reporting data on marketing, made this eye-opening statement about how important video length is:

“If you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.”

Since people tend to lose interest in ads fast, you want your ads to be engaging right off the bat. Otherwise, they will be sure to stop watching early- and miss any links that you were hoping they would open.

How Long Should Your Ad Be

So, for an Instagram video ad, you will want to shoot for about 30 seconds. This time allows you to provide the audience with all the information that they could need, plus, they are more likely to open your ad. If you make it longer, then you are risking your audience closing the video early.

We have short attention spans these days. If something does not immediately capture our attention, we will end the ad early or completely zone out. You will want to make your ads tailored to our short attention spans- you need to get to the point right away.

If you have a lot of information that you think your audience needs, do not be afraid to make a longer ad. You will still want to be sure that you include all of the important information right at the beginning, then move on to smaller details.

Always let the audience know what to expect in the first 10 seconds of your video. This makes them much more likely to watch more of your content. VisCap Media is very experienced in designing videos that focus on how the audience will watch them. You can be certain that we will make something truly unique and engaging for you.

Our portfolio is full of examples for you to check out how our videos work. We think that viral ad videos and short product reviews or testimonials work well on Instagram. Our team will be sure to tailor the add to your product.

How Much of a Role does Ad Length Play?

Since most of us only pay attention to the first 30 seconds of a video, ad length can play a huge role in how many conversions it successfully has. If you make a longer ad, then the people that click on it to go to your website are also likely to be more invested in your message and products.

Shorter ads are still more appealing to a wider range of people, however. This makes them more worthwhile to invest in. They get the viewer’s interest early and encourage them to learn more about the product by visiting your website. If you can, running more short ads with a few longer ads is a great digital marketing strategy.

When it comes to content creation, our process is efficient and designed to give you engaging deliverables. We will take the time to consider the best video length as well when making your advertisement. 

Other Aspects to Consider

There are a few other aspects that you will want to consider to make a great Instagram advertisement. Instagram is a website that focuses heavily on the visuals, so you will want to be sure that your content is visually engaging.

This social media platform also utilizes a looping video feature. You can use this when making your ad to have it repeat once the viewer has finished watching it. If you decide to do this, then you will want to be certain that the loop is smooth and not jarring.

Finally, using hashtags properly can help more users to find your video. We can help throughout the entire process of publishing your ad, so do not hesitate to ask our team questions if you are uncertain about something.

Of course, all of these other aspects play an important role within your ad. But, they will not be useful if no one watches your ad because the information was not engaging or presented the information too late. The timing of the video is the most important aspect.

We are very skilled when it comes to creating content, so do not be afraid to reach out to us if you would like to use our services.

Conclusion

When it comes to video lengths for your Instagram ads, you want to be sure that all of the important information is presented early on. The modern viewer tends to have a shorter attention span, usually only listening to an ad for 30 seconds before they stop paying attention.

This means that the ad length will play an important role in the success of your video. If you want to achieve your conversion goals, then be sure that you either keep the ad short and sweet or have an extremely exciting beginning.

We are very familiar with designing these types of videos at VisCap Media. We are passionate about creating content that your audience will love, so we always do our best to keep them engaged with our ads.

Contact us today if you have any questions or want to learn more about the services that we offer.

External Sources

Link 1 

Link 2

Link 3

Articles

Marketing Vs Advertising: Which is Right for You?

If you need some help deciding between marketing and advertising, VisCap Media can help you. Many people do not know that there even is a difference and refer to the two interchangeably. Do you know which one is right for you and your brand?

One is better for if you want to study the patterns of consumers and the other is better for creating one creative piece that can be used to inform consumers of your product.

We put this article together to inform you and provide you with everything that you need to know. If you have any questions, feel free to contact us.

Let us get started!

What is Marketing?

Marketing refers to getting your product onto the marketplace. It is the way that the brand shows the world its product and involves a lot of research on consumer behavior. This is the section that includes slogans, mission statements, and coming up with ideas for the advertisements.

How Do You Market Something?

Marketing is based on consumer research and deep analysis. Marketing is used to study the audience and see how they react to the design and products of your brand. That information is used to determine what your audience will respond the best to.

So, to effectively market something, you will want to be sure to dedicate time to studying what your audience enjoys. You can always alter the voice of your brand slightly to better engage with your audience and appeal to them.

VisCap Media are experts in marketing. We can help you build your brand and provide you with content that catches their interest. If you want to learn more about what we do and how it might benefit your brand, be sure to take a look at our portfolio.

High converting video advertisements are essential when building up a brand online. The videos are a great way to reach a wider audience and allow you to raise your brand awareness.

What is Advertising?

Advertising refers to the process of showing and describing a product to an audience. It can be seen as the way the product is presented. For example, email campaigns, blogs, videos, and podcasts are some ways that products are advertised. Any platform that gives you a broad audience can be useful.

An advertising campaign usually needs to be creative to be successful. There are so many ads out there that you will want yours to stand out and be memorable. There is a lot of strategy and planning that comes with making an advertisement. 

How Do You Advertise Something?

Advertising revolves around letting your audience know about what products you have to offer. You will need to design a campaign that uses creative content to excite and engage the audience if you want them to be interested in buying your product.

Social media platforms can be very helpful when reaching out to a large audience. They allow you to make informative text posts, add images of your product, or even show your product in action through a video- there is a lot that you can do when advertising on social media.

You can also try making ads for podcasts or even TV- wherever you think you can reach your intended audience. You will also want to be sure that your ad is attention-grabbing and holds the viewer until the end. Some ways that ads do this is using humor, humor in advertising has been shown to be very effective.

How Are They Similar?

Advertising is a part of marketing. Both involve coming up with ways to sell a product to an audience- both want to make the product known.

They carry many similarities because advertising is a part of marketing. Marketing covers a much broader range, as there are ways to market without creating ads.

How Are They Different?

Marketing is the research and practice of selling a product. It involves studying data from consumers and the market in order to efficiently sell something. It is designed to reach a wide audience by following the patterns of consumers.

Advertising is more about making the product known to consumers, making it an integral part of marketing. It uses creative skills to help sell the product, such as graphic design, content writing, or other forms of multimedia production. VisCap Media has the skills to create an advertisement for your brand that works in drawing a larger audience.

There are many differences, but what you need to remember the most, is that advertising is a part of marketing. This is important to keep in mind when you are trying to pick one to focus on.

Which is Right for You?

That depends- do you want something broad or specific for your brand? If you want to have one specific piece of information made for your product, then an advertisement can be helpful.

Online advertisements are amazing at reaching an audience and bringing them to your website. They are best if you already have an established marketing campaign, so if your business has been around for a little while and you have been working on getting your product out there already.

Do you need to create more than one piece of content? Then you will need to focus on your business marketing. This includes creating a variety of content. You might need advertisements made as well if you are just starting up your company.

So, what you need will depend on what you are trying to do with your business. If you need more in-depth research on consumers, then be sure that you go with a complete marketing campaign. An advertisement does not cover the research process as thoroughly, but it is still useful for drawing an audience to your brand and raising awareness of it.

What is Digital Marketing?

Digital marketing makes up a large part of marketing, due to how many people use the internet today. Digital marketers work hard and study and the market to learn about the needs of consumers.

In particular, digital marketing covers all types of marketing that can be found on an electronic device or the internet. Many businesses take advantage of the internet to reach people that they would not normally have access to.

If you need help broadening your digital marketing strategy, then be sure to get in touch with us. We are experienced and have the skills to build you an effective system that turns clicks into customers.

When it comes to digital marketing, advertisements are important. They can be made from a variety of media as well. For example, you could post a video online, write a blog, or record a podcast about your product. These digital ads are effective at reaching many people at a time.

Conclusion

Marketing is made up of various forms of advertising. So, if you need to delve into researching consumers, then marketing would be what you need. If you need one specific piece of information to get your brand or product out there, then an advertisement would be what you want. There are ways to boost your marketing strategy through social media with these ads.

We have worked on developing content around a variety of products. Because of this, we have the experience to create an amazing video for you as well. We are proud of the content we make, so be sure to check out our website if you are interested in hiring us to work with you!

External Sources

Link 1

Link 2

Link 3

Articles

Buy High Converting Traffic: You Can Do It, Here’s How

High converting traffic is crucial to getting your business out there. Did you know that you can buy high converting traffic? It is possible through hiring a group to make you amazing content- which we can do for you.

High converting video ads are the best way to get traffic coming into your website. They appeal to many people, keep them engaged longer than other types of ads, and encourage them to learn more about your products.

We have the formula and skill needed to make these videos work for you and your company. If you want to learn more about buying high converting traffic, be sure to keep reading.

What is a Conversion Rate?

The conversion rate of your business is the percentage of visitors to your site that complete a certain goal. If you have a higher conversion rate, then that means that your marketing campaign is successful at selling your products.

But, what is a good conversion rate? It will depend on the industry that you are in, as well as the products you sell. A good conversion rate for you might not be a good conversion rate for a different company.

Plus, if you went from a 2% conversion to a 4% conversion, that would be amazing growth. Even if it seems like a small leap, the difference between 2% and 4% means that you have doubled your conversion rate!

One of the best ways to raise your conversion rates is to check out how many clicks you are getting and try to adjust to becoming more appealing to the consumers. If you are getting clicks but no conversions, you might need to make some changes. You will also want to improve your SEO.

Are You Getting Clicks?

Are you getting a ton of clicks but not a lot of conversions? There is probably a reason why. Maybe the audience is not interested or the incentive for them to complete the conversion goals is not high enough.

Whatever the problem is, you can check your Google Analytics account for more information. The site will show you the traffic to your business webpage. You can use this to see where your audience is most interested in going on your page.  

However, more clicks do not mean that you are getting enough conversions. It can be a sign that you are not quite reaching your audience and that you need to change your approach a bit. You might want to consider having a marketing team conduct research on your products. 

You might also consider creating a survey for your users to take. This could give you some useful insight into what changes they would appreciate to your website and brand- meaning that they might be more willing to complete conversions for you.

At VisCap Media, we can create engaging content that turns clicks into conversions. We put a lot of work into our videos, meaning that you can rely on us to get you that extra traffic to your website. When you have more clicks, the chance of conversion raises greatly- which is amazing for your business and profits. 

Why Buy Converting Traffic Methods

Videos are the best at creating high conversion traffic. This is because they can appeal visually, as well as including sounds that are attractive to viewers. They work amazingly for providing the audience with all of the information they need- meaning they might feel more confident in buying from your brand.

There are many reasons as to why videos are excellent ads. The two most important reasons are that they are shareable and can be used to show how new products work. Both of those reasons allow for more conversions and discussion around your product.

When you can provide your audience with more detailed information, they will trust your company more and feel comfortable shopping with you. This can also help build up brand loyalty and awareness.

How to Buy High Converting Traffic

Many people tend to avoid buying high converting traffic. But why? There are some sites out there that offer conversion but are not professional. Our team is made up of professionals and specialists in the marketing field, so you can be certain that we know how to bring more traffic to your webpage.

There is nothing to worry about, in fact, your business will only grow from having more advertisements available for your audience to watch.

Do you know how you can buy high converting traffic? Our videos work wonders at bringing in more visitors to your website. If you want to buy high converting traffic, then all you need to do is contact us as soon as you are able. 

We always make amazing creative content that fits the needs of your brand perfectly. Our packages are completely customizable to help build an ad campaign that works for all levels of your conversion funnel. We would love to be the ones to make a video advertisement for you, so do not be afraid to reach out to us with your ideas.

We can help you with marketing and determine the best approach to making your video will be. We are experienced in what we do and know that we can be the ones to help bring more conversions to your website.

Conversion marketing can be applied to everyone that visits your website, meaning that you want the content to be meaningful to a wide audience. When it comes to buying conversion, we understand that you want it to be worth your time and money- our videos are quality made and we take pride in that.

What Helps with High Conversion?

There are a few aspects that help in keeping conversion rates up. This includes showing pictures with the products, the effective use of keywords, and giving the customer enough information so that they have no questions.

One of the reasons that videos are so effective is that they cover all of those aspects. Videos can be very informative while showing the products in a lot of detail. Videos also can be used to answer the questions that the consumers have about the product.

Our videos are exciting and attention-grabbing. We know that viewers tend to tune out after a few seconds of an ad, so we are always sure to make them engaging and include the most important information first. This can help with increasing your conversions and getting the audience more invested in your brand.

People online tend to have a short attention span- we all do. If you are trying to reach an audience online, then you might be having a tough time keeping their attention. Many of us like using our phones while handling other tasks, so it is very hard to have 100% of a consumer’s focus. However, we are experienced in digital marketing and know exactly how to make a video that appeals to your audience. 

Conclusion

VisCap Media can assist you in getting high converting traffic. We design creative content that is appealing to a wide variety of people- meaning that you get more visitors to your website. We can transform all of those clicks into conversions, so you can see your business start to grow again.

If you are interested in our services, be sure to get in touch with us. Our staff is friendly and can give you information on how we make our content. We would love to work for you, so be sure to contact us today!

External Sources

Link 1

Link 2

Link 3

Articles

Facebook Ad Conversion Rate: Everything You Need for Better Conversions

If you are looking for a social media platform to reach your audience, then there is nothing better than Facebook. It is massive and has a market on it that you can easily reach. It is the biggest social media network out there, so why not take advantage of their ad system?

If you want more people visiting your brand and more conversions, then some quality Facebook ads could help you get there. VisCap Media specializes in creating amazing content that you can use for your Facebook advertisements. We want to help your business grow.

We have custom packages available for all levels of your funnel, plus, we can accurately match the voice that you want to carry through in the video- we are professional digital marketers. We have collected some important information that you need to know if you want to build a better conversion rate.

This is everything that you need to know about the Facebook ad conversion rate.

What is a Facebook Ad Campaign?

A Facebook ad campaign involves creating content for users that you are reaching through that social media platform. The site is so massive that there are going to be a lot of people who show interest in your products.

When building your ad campaign, you will need to be sure that you take the time to research your audience. You want to know that you are targeting the correct group of consumers before you invest in an official advertisement. Plus, this ensures that your brand starts showing up in their feed.

Your ad campaign might include live streams, posts, and other ways to reach out on the website. However, pairing that with an approved Facebook ad is sure to help your conversion rate. Being approved makes it more likely that consumers will trust your brand and buy from you.

Check out our examples of viral ad videos that we made. This is the type of video that works the best on social media platforms- they are short and extremely shareable. We like to call them the holy grail of conversions since they provide a lot of information about your product in a way that encourages the viewer to visit your website.

How to Raise Your Conversion Rate

When you want to raise your conversion rate, you need to research your audience. This is because Facebook allows for targeted ads. This means that the ads will appear to those who match the age, gender, and more statistics that it is looking for.

This allows you to easily reach your intended audience, so you will want to be sure that you are using the targeted ads correctly. If you are, then you can be sure that your conversion rate will go up.

When you work with us, we always make sure to ask what the intended audience of your ad is going to be. That way, we can be sure that the ad is reaching them.

Digital marketing involves a ton of research. For instance, it has shown that ad-skipping might even be good for businesses since it lowers the cost to run the ad for the brand. We can help you come up with a Facebook ad that involves a lot of research into the market surrounding your product.

That way, you can be sure that the ad is going to receive more clicks. When ads get more clicks, your conversion rates are also likely to be higher. In short, consumers are more likely to respond to an advertisement that was designed with them in mind- and Facebook allows you to reach a very large amount of consumers at one time.

What is the Average Conversion Rate?

The average Facebook ad conversion rate is 9.21%. Is your conversion rate currently higher or lower than this number? No matter whether it is or not, we are sure that we can help you with our quality content creation.

You do not want to compare your rate to other industries, as they all have different factors that lead to conversion, making the numbers widely different. For example, if your company was based in retail, you would not want to compare your rate to fitness.

The fitness industry has an average conversion rate of 14.29% through Facebook, while retail has a rate of 3.26%. These two industries are widely different and operate differently, so comparing the two does not make any sense- it will only serve to cause you stress.

Instead, focus on working on your brand and you will notice your numbers going up. There are many ways to raise your conversion rates, but as long as you stay focused on your brand identity and make use of effective ads, you will be sure to see an increase.

Where to Check Your Conversion Rates

If you already have some ads on Facebook, then you will want to keep an eye on their conversion rates. You can check Facebook’s official business page for help if you are having trouble finding it.

They say that the rate is used to let you know which ads are the most effective and that it is calculated by conversions vs visits to your website. VisCap Media works hard to turn your clicks into conversions, so let us know if you would like help. Our process is efficient and you can rest easy while we create engaging content.

Optimize Your Ads

You will also want to optimize your current ads. If they are too salesy, then the user might ignore it. You want to provide them with content that gets them interested in your products before you try to sell it to them. 

If your current ads are not targeted to a specific audience, the Facebook algorithm might be having trouble reaching the right people. If the ad does not appeal to someone, they have no real reason to click on it- making building the ad around your audience important.

We can help with updating your outdated content. We have the skills to reach exactly who you need us to- so you can start seeing more clicks and more conversions in no time. 

Some of the more effective ads lead the user to your landing page when they click on it. Does yours? Or does it lead to somewhere else on your website? By having the user arrive at your landing page, they can learn more about you- often leading to higher chances of conversion. Be sure to optimize your ads to take users to your landing page.

VisCap Media makes sure to optimize the ads as we create them, so you will not have to worry about that part if you decide to go with us.

Conclusion

There are many ways to raise your Facebook ad conversion rates. As long as you use engaging and well-made content, then you will be sure to see an increase in your conversions. If you want to raise them even higher, then be sure to hire us! We can ensure that you get quality creative content that works.

VisCap Media is very experienced in designing ads and digital marketing campaigns. We would love to help you bring more awareness to your business and help you turn all of those clicks into conversions.

Be sure to contact us today if you are interested. We have a wide variety of services available that you can make use of- including raising your Facebook ad conversion rates.

External Sources

Link 1

Link 2

Link 3

1 2 3

CAREERS

APPLY