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How Much Do Instagram Ads Cost: A Pricing Guide

Online businesses are in constant competition with one another, especially when it comes to advertisements. it can be difficult to connect with your target audience and increase conversion rates for your brand or company without an effective online marketing campaign.

One of the best ways to reach out to target consumers and make them customers is to use Instagram ads, both for their accessibility and their wide potential reach.

However, Instagram ads are not always cheap. Even worse, it can be difficult to nail down how much a hypothetical future Instagram ad campaign will cost. For business owners that have a limited marketing budget, getting a solid price range down is crucial so they know what they can make and how often they can post new ads.

Let’s examine the costs for Instagram ads in detail, as well as go into the many factors that can affect the cost of individual ads or entire marketing campaigns.

Cost Range for Instagram Ads

Nailing down a single price for an Instagram ad is tricky because there are so many factors involved with making an ad and posting it on the platform. Furthermore, you have to keep in mind that different ads are targeted to different groups of people.

With that said, according to WebFX, the average Instagram ad costs between $.20 and $2 for cost per click or CPC. Note that this only measures the cost it takes to get a single person to click on your ad.

Additionally, the average cost per impression (measured in CPM or cost per 1000 impressions), you’ll expect to pay around $6.70 on average. This can easily skyrocket depending on your industry, as more popular or ad-inundated industries may charge higher prices.

Ultimately, Instagram is one of the most expensive advertising platforms to use. It’s still considered worthwhile, as you can reach a wider target consumer audience through both Instagram and its parent company, Facebook.

Factors That Affect Ad Prices

While the above range is useful for calculating a basic budget you can plan to spend on your ad campaign, you should keep the below factors in mind. Each of these can affect advertisement prices and allow you to adjust your marketing budget accordingly.

Type of Ads

The type of ad can play a big role in its overall price, as well as make a given advertisement more or less appropriate for your business. Instagram ads come in types like story ads, video ads, photo ads, collection ads, and more.

Remember, there aren’t any “off-the-shelf” pricing models you can use for ads. Instead, the type and overall quality of your ad will combine to make a general average price for each individual advertisement in your campaign.

Photo ads are typically cheaper, for example, while video advertisements are usually a little pricier since they take longer to produce at a suitable quality. 

Bidding Strategy

The bidding strategy you use can also affect your ads’ overall prices. Instagram allows you to use four different bidding strategies: cost per click or CPC, cost per 1000 impressions or CPM, cost per like or CPL, and cost per action or CPA.

Each of these bidding strategies will suit different marketing campaigns and industries. If you want, for example, to increase the public awareness of your brand, CPL ads might be the best bidding strategy to use.

On the flip side, if you want to target people closer to converting to full customers, you’ll want to focus on CPA or CPC advertisements, as the people you are communicating with are lower in your sales funnel.

Targeting and Metrics

The metrics you choose to focus on can also impact advertisement costs. It all depends on how you measure success. Furthermore, who you plan to target and the current competition you have to market against can impact ad campaign costs as well.

For example, widening your target audience can sometimes decrease the cost of Instagram ads, as you’ll use wider parameters. As you narrow your targets, the costs for ads go up since you need to create more specific content and Instagram has to work harder to bring your ad to your target consumers.

Targeting factors that can affect advertising costs include:

  • Location
  • Custom audience metrics
  • Demographics
  • Automated targeting tools
  • Interest
  • Behaviors
  • And more

Bottom line: more general ads are cheaper, and more specialized ads are usually more expensive.

Ad Quality

The quality of your Instagram ads will necessarily affect their cost. This is common sense; better ads take more time and skill to create. However, spending a little more time on your ads before posting them, and making sure they will regularly direct people to the landing page or another location you want them to reach, can be beneficial in the long run. Instagram will score your ad better if it is higher in quality.

Placement and Relevance

Placement can affect the general cost of your Instagram ads. For example, you can have your ads either posted on Instagram alone or on Instagram and Facebook simultaneously. Naturally, the latter costs a little more but can be better for reaching more people.

You’ll also want to consider ad relevance. Again, the more relevant your ad is to your industry and the better it is at directing people to your website or business, the higher Instagram will weight it using its internal metrics. As they’re weighted higher by Instagram, your ads will be more cost-effective in the long run. 

Audience Size

As touched on earlier, the larger the audience you want to reach with your Instagram ads, the cheaper they will likely be. Smaller audiences result in more competition (in most cases, with exceptions for niche industries), so the cost per ad will likely go up.

Timing

When you post your ad can have an impact on costs as well. For example, if you plan to post a bunch of Instagram ads during busy times of the year for sales, like the holiday season, you’ll have lots more competition, and ad prices will go up. The reverse is also true – post during the off-season and your ad costs will likely be lower than average.

Click-Through Rate (CTR)

The click-through rate may affect your overall Instagram ad pricing rates, as healthy CTR levels indicate that your ads are successfully resonating with your target audience. If your ads don’t resonate, they may cost more in the long run as they are not getting clicks and generating revenue for your business.

Industry

Your company’s industry can play a role in ad costs. As with factors like timing, the more competition there is, the pricier your ads will have to be to both be posted on Instagram in the first place and to receive enough attention for them to be profitable.

Typically, industries like clothing and apparel pay higher costs for Instagram ads (in part because the platform is a haven for clothing advertisements already). However, B2B companies also typically pay higher Instagram ad costs because fewer B2B companies use platforms like Instagram for advertising. So even though there isn’t a lot of repetition in a raw numbers sense, there is a lot of competition due to the narrow size of the niche.

Budget

Last but not least, the budget you have for your marketing campaign can affect the ads’ costs themselves. If you have a smaller marketing budget and produce fewer ads, Instagram’s system will take longer to learn and maximize the efficacy of your campaign. Your Instagram ads might cost more on a per-click or per-impression basis compared to a bigger ad campaign that may be costly upfront but be cheaper in the long run.

Are Instagram Ads Worthwhile?

Absolutely, even if they end up being more expensive than paying for cheap PPC ads you can post on Google or other platforms. There’s no denying that both Instagram and Facebook are incredibly popular, with billions of users worldwide being shared between both platforms.

Furthermore, Instagram and Facebook both include a number of ad campaign controls that allow you to target certain consumers, reach your target audience more directly, and maintain relevance over the long term.

In short, Instagram is one of the best social media platforms on which to post ads, especially if you have help from a top-tier video marketing campaign.

In fact, that’s exactly what VisCap Media is designed to do: help you produce high-quality video content for your next Instagam (or any other) ad campaign. We can work with you to create ads that speak directly to your target consumers and accurately represent your brand. With our help, you’ll dominate your niche and reach marketing success.

Contact us today and see what we can do for you!

Sources

How Much Does It Cost to Advertise on Instagram? | Web FX

Most used social media 2021 | Statista

Advertising on Instagram | Instagram

Facebook Bid Strategy Guide | Facebook

 

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Everything You Need to Know About Instagram Video Ads

You can have the best product or solution for your niche, but no one will buy it if they don’t know that your brand exists. Advertising is the road to success, and online advertising through social media platforms like Instagram can help elevate your brand more rapidly than relying solely on generic Google ads. Even better, Instagram ads connect you more directly to customers, facilitating emotional bonds that are harder to ignore.

But Instagram as a social media platform is inundated with advertisers already. So if you want your video ads to stick with your core audience and drive conversions, you’ll need to know everything you can about making and targeting your Instagram video ads successfully.  

Starting Off: Campaign Objectives

Before creating your video ads or starting a marketing campaign, you’ll first need to establish some campaign objectives. To start using Instagram Ads, navigate to the Facebook Ad Manager: the primary control hub for both Instagram advertisements and Facebook ads.

While Facebook has 13 campaign objectives to choose from, Instagram has 11 in total for feed ads and seven for stories ads (more on those distinctions below).

The selectable campaign objectives allow you to narrow your marketing campaign’s goals and help Instagram’s algorithms target key consumers that will be most likely to respond to your video ads based on their content, focus, and more. Here’s a breakdown of the campaign objectives you can choose for Instagram feed ads:

  • Brand awareness, which helps your target audience become more aware of your company. It can also be useful for maintaining a target audience over time, such as in between big product pushes
  • Reach, which helps you to reach more consumers or expand your market. Small companies looking to become larger will focus on this campaign more frequently
  • Traffic, which focuses your ads on generating traffic for your main website or app store
  • Engagement, which drives engagement between your target audience and your brand. Again, this can help retain your audience over the long-term
  • App installs, which is self-explanatory: it drives downloads and installs of your app. This specialized campaign objective is only appropriate for brands that offer apps for download in the first place
  • Video views, which are ideal for brands that want to push their video advertisements
  • Lead generation, which assists with generating leads for companies that often require consultation or several meetings before getting a client or customer to sign on
  • Conversions, which helps drive leads to convert on your website or digital store
  • Catalog sales, which is also self-explanatory
  • Store traffic – this is essentially a focused version of the regular traffic campaign objective, more suited to brands with online stores they want to boost significantly
  • Messages, which can help to drive engagement and conversion if you have a chat interface or customer service department you want to direct traffic to

The above-bolded objectives are available for Instagram Stories ads. While the available objectives for Instagram Stories ads are limited right now, it’s likely that all the campaign objectives above will eventually become available for any Instagram ad you choose to create.

As you can see, Instagram offers a relatively extensive list of campaign objectives to choose from. Pick the one that best suits your marketing goals, which you should already have identified before starting your marketing campaign.

All of these campaign objectives can work for video ads. However, the long-form possibilities of video advertising make video ads naturally suited for campaign objectives like conversion, video views, store traffic, and lead generation goals.

Instagram Ad Targeting Options

The second half of setting up your Instagram marketing campaign is configuring your targeting options. Through the Facebook Ad Manager, you’ll be able to target specific Instagram users so you aren’t competing with larger brands that dominate your market niche and so you don’t waste your marketing dollars trying to get everyone on the platform interested in your brand (an impossibility).

Targeting a specific core audience for your company is important as it allows your marketing campaign to be more focused and to offer more true value to your core consumers. This, in turn, will make your brand more valuable and your marketing campaign more effective.

Instagram offers a variety of targeting controls you can tweak. These include:

  • Location, which helps you target Instagram users based on their country, state, ZIP Code, and more. This can be particularly helpful for small local businesses whose only clients will logically be those geographically close to their practices
  • Age, which naturally allows you to target different age ranges
  • Gender, which let you target either all Instagram users or men or women
  • Languages, which you should actually leave blank in most cases unless you are targeting an uncommon language in your region
  • Demographics – this could be the most important targeting control on the list. This is found under the “detailed targeting” tab, which will have various subcategories. Choosing the subcategories that are most accurate to your core audience will help Instagram’s algorithms bring your ads to the people most likely to convert into paying customers
  • Interests, which is similar to demographics. It also contains multiple subcategories. Be as specific as possible, particularly if you are a small business interested in cultivating a very tight niche of users
  • Behaviors, which is similar to both demographics and interests. There are multiple subcategories to sift through
  • Connections, which allow you to target people that are connected to your app, event, or page already. This can be great for making ads for regular customers or driving long-term engagement
  • Custom audience, which allows you to upload a list of contacts from your computer and target leads you already have
  • Lookalike audience, which allows you to create a look-alike audience that will have Instagram try to find people with similar traits to your current core audience

It’s a lot of targeting controls to go through, but you should take the time to choose the best options for each one.

In social media video advertising, specificity leads to success. Don’t try to capture all traffic in your industry at once. Try to focus on people who are most likely to convert into paying customers and build up into a larger brand over time.

The more specific your targeting is, the more likely your ads will reach the best possible people to see them.

Placing Your Instagram Ads

Once you’ve got both your campaign objectives and your targeting controls out of the way, you’ll then need to decide where you want to place your Instagram video ads.

As touched on above, Instagram allows you to make two different types of ads: feed ads and Stories ads. Both types of ads can be effective, but they have slightly different uses and different limitations.

Feed Ads

Feed ads are shown on users’ feeds in between organic content posts from other users that they follow. This provides an opportunity to craft engaging and artful video ads that can appear like native content. Done properly, your video ads will sneak into your target audience’s scrolling habits without them even realizing it.

As a result, video ads placed on the feed can be effective for driving new users to your sales funnel, increasing conversion rates, and more.

Thankfully, Instagram’s feed ads support video content. You can create either standard video ads or video carousel ads, which showcase multiple products in rapid succession with a scrolling motion. However, note that Instagram feed ads can only be up to 60 seconds long.

So any video ads you make for the feed have to be attention-grabbing and informative fast. We’d also highly recommend adding captions to your video ads if you put them on the Instagram feed. Most people who scroll through Instagram ambiently don’t have their sound enabled. Captions can help you get your information across without requiring them to plug in their earbuds.

Stories Ads

The Stories feature is one of the aspects that make Instagram a unique social media platform. Through the Stories function, you can make video ads that can appear for up to 15 seconds in between organic content posted by regular users.

The benefit to this ad placement strategy is that your video ads won’t be intrusive, so they won’t potentially annoy your target audience. Your total video length can be 120 seconds or twice that of a regular feed ad, but only if someone clicks on the ad specifically.

So most of your engagement or eye-grabbing content should be frontloaded toward the beginning of the ad to get people to click on it in the first place.

Organic Content Integration

There’s one other “placement strategy” you can leverage when making Instagram video ads: simply enhancing your existing organic content.

If your brand already has an established Instagram presence, including several videos showcasing your products or practice, you can lace advertising elements into those videos and make them passive ads for your brand.

For example, a local orthodontic practice might avoid spending a ton of its marketing budget on other types of Instagram ads and simply update their main Instagram profile every day with natural content from within the practice itself. Showing videos of smiling patients and a few procedures can do wonders for driving engagement and generating leads.

Potential clients will flip through the profile and see that the practice is staffed with skilled orthodontists and produces great results. That alone can be more effective than any pre-made video ad.

Crafting Content Wisely

So, why does it matter where you place your Instagram video ads?

The placement strategy you choose can affect the type of content you create. For example, feed ads necessarily have to be short, sweet, and to the point. Stories ads can be a little broader, but only if you make the beginning of the video content particularly eye-catching and informative.

Regardless, your Instagram video ads should always do three major things:

  • Introduce a problem or pain point for your target audience
  • Introduce a solution to the problem – your product or service
  • Provide a link to your store, app, or website with a call to action

Each of these elements is key not only for driving engagement also driving conversion.

Here’s an example:

  • You run a dog grooming business and want to boost appointments on your website
  • You make an ad that shows a dirty, ungroomed dog, with big text of the top
  • You then show video of the dog being washed by smiling, professional groomers
  • The next short clip shows the dog clean and happy

In this basic example, your video ad showed the problem and the solution. All you need to add now is a call to action or link to your website. Such an ad outline can easily be placed either on Instagram’s feeds or Stories. 

How Much Do Instagram Ads Cost?

It’s tough to nail down an exact number for the cost of an Instagram ad, let alone a full marketing campaign. Ad costs are determined based on CBC or cost per click or CPM or cost per impression metrics, as well as other aspects in Instagram ad auction algorithms.

Average CPC Instagram ad prices can range from between $.70 and $.80, although these prices can go up for particularly competitive industries like clothing and apparel. Your best bet, if you are a small company, is to budget at least several hundred dollars for your ad campaign at first, then expect that budget to bloom as you add more ads to your campaign with time.

Summary

Ultimately, mastering the art of making successful Instagram video ads will take time. But anyone can start boosting their leads, conversion rate, or website traffic now just by keeping the above advice in mind.

Remember to focus on accomplishing specific campaign objectives, target the people most likely to visit your business, and craft your ads wisely by constructing your videos so they suit where you place them on Instagram.

If you need help making high-quality video content, VisCap Media can help. As an established, experienced video marketing agency, we’re especially skilled at helping businesses take advantage of social media platforms and boost conversion rates across the board. Contact us today to see what we can do for you! 

Sources

How Much Does It Cost to Advertise on Instagram? | WebFX

Choose the Right Objective | Facebook 

Advertising Targeting Options | Facebook for Business

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How to Advertise on Instagram: A Step by Step Guide

Instagram is perhaps the number one social media platform you should advertise on. After all, over 1 billion people worldwide check out their Instagram feeds daily. If your content can be added to their feeds, you might just reach the biggest audience your brand has ever seen!

But how exactly do you advertise on Instagram? This step-by-step guide will break down precisely what you need to do to create an Instagram business account and start your first ad campaign on this popular social media platform.

Make an Instagram Business Account

Before you can start advertising on Instagram, you’ll first need to make an Instagram business account. You can do this in one of two ways:

  • Convert a regular Instagram profile into a business account through the Instagram app, or
  • Convert a regular Instagram profile into a business account through Facebook. Remember, Facebook owns Instagram, and you’ll create most of your ad campaigns through Facebook instead of through Instagram itself.

Either way, making an Instagram business profile is quick and simple.

For the Instagram profile path, simply log into your Instagram profile on any mobile device, navigate to your settings, and click “Switch to business profile” from the available options. You can then connect your Instagram to your Facebook page, provide a phone number, email address, and other personal information, and snap! Your Instagram account will now be a business account.

The Facebook version of this is pretty similar. Log into Facebook, click on Settings in the top right corner, and then click Instagram from the menu that pops up.

Log in to your Instagram profile through this portal to connect it to your Facebook page. You can again provide vital contact information that will be displayed on the business’s profile. The transition from a personal to a business account should be instantaneous.

Use Facebook Ads Manager

Once you’ve successfully transitioned your private Instagram account into a business account, you’ll be able to make advertisements for both platforms using the Facebook Ads Manager: a powerful and versatile tool that allows you to supercharge your business’s advertising efforts.

To get started with Facebook Ads Manager, simply log into your Facebook profile, then click Create Ads from the drop-down menu. This will open the primary ads manager.

  • Click Create New Campaign
  • Choose between Guided or Quick Creation. Guided creation is best if you’re new to creating ads for Instagram.

Choose an Ad Objective

Your next big step is to choose an objective for your ad campaign. Using the Facebook Ad Manager, you’ll be able to select from three broad categories:

  • Awareness ad campaigns are designed to generate more awareness or interest in your business or products. This can tie into objectives like reach or brand awareness.

  • Consideration ad campaigns are designed to get people thinking about your business, specifically for objectives like generating views on your high-quality ad videos, website clicks, and general traffic generation.

  • Conversion ad campaigns are designed to get people to make a purchase, install an app, visit your store, and more. In many ways, these ad campaigns are the most important and the most difficult to pull off.

Choose whichever broad objective seems to fit your marketing campaign’s goals. Remember, you can create an unlimited number of ad campaigns, so don’t worry if this one advertising campaign doesn’t hit all of your goals.

Set Up Your Account

Next, you have to set up a dedicated advertising account. This is pretty simple:

  • Choose the primary country of the account
  • Choose the applicable currency
  • Choose the time zone

You don’t normally need to mess with the advanced options. Once you’re done, you can progress to the next step.

Set Your Ad Audience

Now it’s time to choose your audience for your Instagram advertisements. Remember, the most effective ad campaigns target specific consumers rather than serve as catchall ads that connect to anybody.

Fortunately, Facebook Ad Manager gives you several targeting tools and options. These include:

  • Custom audience controls, which you can use to specify a consumer base. You need lots of information for this to work, including phone numbers, email addresses, or demographic information. If this is your first ad campaign, chances are you’ll need to use the other targeting tools below.

  • Location tools can help you target consumers based on their location. Facebook allows you to target locations as small as single towns or as large as entire countries.

  • Demographics tools allow you to select your audience based on aspects like age, language, or gender.

  • Connections tools allow you to target people who already have a connection to one of your Facebook pages, apps, and more.

  • Detailed targeting tools allow you to sort your audience even further. These tools are perhaps the most important since they allow you to exclude people, which prevents you from wasting time on demographics that don’t matter.

The Ad Manager interface is pretty simple to grasp. Tweak the settings until you are satisfied, then click Save Audience.

Customize Where Your Ads Will Show Up

You can now start to think about where your advertisements will show up. The Ad Manager allows you to either allow automatic placements or edit the placements yourself. Automatic placing of advertisements is recommended if this is your first time creating an ad campaign for Facebook.

But if you want to place ads on Instagram, you’ll need to dive into the Edit Placements tool.

Click on that button, then scroll down and find Platforms. Deselect the platforms that don’t apply to your advertising efforts, such as Facebook and Messenger. You can then select Instagram, which will tell the Ad Manager that you want your advertisements to show up on Instagram primarily or exclusively.

Set Ad Budget and Schedule

The next step is setting your advertising campaign budget and schedule. Fortunately, Facebook allows you to set a daily or lifetime budget, limiting what you can spend in a single day or over the course of the entire marketing campaign.

Work with your marketing team to figure out a budget that fits your needs.

Then choose a schedule for your advertisements. You have two options: running the advertising continuously from the moment it launches or setting a start and end date.

This factor can seriously affect the cost of your overall marketing campaign, so consider this heavily before finalizing the option.

Create the Ads!

Now comes the fun part – creating the advertisements!

The Facebook Ad Manager comes with some limited tools to create new ads within its interface. Still, you can also hire digital marketing agencies like VisCap Media or use your own internal team to create a truly stellar advertisement for your Instagram followers.

If you want to see the most success, you’ll click Existing Ad and use one of the ads you’ve previously made for your marketing campaign.

Add Customizations

Facebook Ad Manager will allow you to customize your ad by uploading additional images, adding a website URL, and writing more text. Once you’ve tweaked the ad and are fully satisfied, the Ad Manager will show you a preview before finalizing the design.

Crucially, you’ll be able to select whether you want your ad to be displayed in Instagram Stories or Instagram Feeds. Choose whichever works best for your marketing efforts on the Instagram platform, then click Confirm.

There you go! Now you’ve successfully started an Instagram ad campaign for Facebook. But what about doing ads through Instagram itself?

Instagram Post Promotion

You can technically advertise directly on Instagram without using Facebook at all. But this advertising method doesn’t have as much customization. It’s done for the so-called post promotion feature, so you can only make advertisements out of existing posts and artificially funnel them to the top of the Instagram algorithm.

Navigate to your Instagram app profile and select a post that you want to promote, then:

  • Click Promote, which should be right below the post’s main image
  • Click on any advanced settings you want to tweak for your promoted post, including the budget, duration, and audience
  • Click Promote again once you are satisfied with the ad

As you can see, this doesn’t give you nearly as many choices as Facebook Ad Manager. But it can still be a great way to drive traffic and improve brand awareness over time.

Keep an Eye on How Ads Perform

Regardless of which toolset you use to advertise on Instagram, be sure to keep an eye on how the ads perform over the long term so you can tweak future marketing campaigns and make the most of both platforms. Advertising on social media through Facebook and Instagram is a fantastic way to promote your brand and its products or services.

Of course, any marketing effort will see more success with top-tier video content created by agencies like VisCap Media. Contact us today and see how we can help your marketing campaign come to life with engaging, traffic-generating video ads!

 

Sources:

Distribution of Instagram users worldwide as of January 2021, by age group | Statista

About Facebook Ads Manager | Facebook

How to Define Your Target Market | Inc.com

Articles

What to Look for When Hiring a Social Media Marketing Agency

Social media marketing is more important than ever in our modern economy. But if you run your own business, chances are you don’t have the time to both create and run complex social media marketing campaigns by yourself in addition to your other responsibilities. 

The solution? Social media marketing agencies can help you create, edit, and tailor marketing campaigns specifically for your target consumers, plus manage those campaigns as they work to draw in new traffic and convert customers.

But how do you know what separates a great social media marketing agency from a mediocre one? Let’s break down what you should look for in a top-tier social media marketing agency now.

Does the Agency Have Specialists?

Here’s the truth: No matter how ostensibly skilled someone might claim to be, they can’t master every aspect of social media marketing. There are simply too many diverse niches to manage, ranging from graphic design to writing to search engine optimization to analytics and more.

Therefore, any social media marketing agency worth your time and money will have multiple specialists on hand who can tackle the various aspects of a successful campaign. In other words, make sure that any marketing agency has the staff necessary to do a great job. Check out their website’s staff list to see their talent for yourself.

Does the Agency Have Experience Marketing in Your Industry?

You’ll also want to consider whether a social media marketing agency has adequate experience in your industry. Social media marketing isn’t the same across industries or sectors at all; you wouldn’t want to hire a social media marketing agency specializing in IT technology to market for a baking company, right?

Similarly, you don’t want to hire an agency specializing in top-tier digital ads when you need social media posts. It’s all about matching the right agency to your job.

To this end, you can ask the agency directly about their prior experience or check out their portfolio for examples of previous jobs. Most agencies worth your attention will be upfront about what industries they specialize in.

An Excellent Website/Portfolio

Speaking of portfolios, a good social media marketing agency will have a fantastic website and demonstrative portfolio of their previous successful results. Navigate through their website and see if it has engaging copy, attractive graphic design elements, and more; this can serve as an unofficial test of their skills before speaking to anyone in the agency.

See if the website has a dedicated portfolio page. A portfolio page will advertise previous work and let you see what a marketing agency can do before you hire them. Newer agencies might have less successful work to showcase, but they should still have something. More experienced agencies ought to have plenty of work to show off.

Fast and Efficient Communication

In the modern, rapid-fire business environment, you can’t afford to do business with a company that gets back to you three or four days after you’ve emailed them initially. This is especially true given that social media marketing may require rapid adjustments or shifts in marketing strategy daily.

Therefore, if you write an email or otherwise contact a social media marketing agency, you should pay attention to how quickly they respond. Everyone gets busy, so don’t worry too much if the agency doesn’t respond in an hour or two. But if you contact them in the morning, they should respond to you by the end of the same business day.

You might think this is a petty thing to look for in a social media marketing agency. But it’s not— it’s a test to show how dedicated the agency is to new clients and allows you to gauge how efficient future communication will be with them should you decide to hire them.Check an

Agency’s Social Media Page

Social media marketing agencies specialize in generating traffic and converting customers through social media. So it stands to reason that you should check out any prospective agency’s social media page!

Navigate to their Facebook, Instagram, and other social media platforms and see how they have designed their own business profiles. Ask yourself whether you would be interested in doing business with them based purely on the social media pages they have set up.

A good social media marketing agency will make these pages top-tier in every respect: they’ll have engaging and connecting copy, witty or informative text, links that are optimized for search engine results, and fantastic graphic design so you flow to different pages and your eye is drawn to their imagery.

In a way, a marketing agency’s social media page(s) can serve as another kind of test. If their social media pages seem a bit disappointing, then you’ll probably be more satisfied working with another agency.

When in Doubt, Ask for a Consultation

Once you’ve narrowed down a bunch of different marketing agencies and want to contact at least one of them, speak with whoever you’re connected to about what they can provide to your business.

A free consultation can help you get an idea of the people who work for the agency, plus give you the chance to ask specific questions about how the agency works and what it can deliver. 

Does the Agency Promise Results Relevant to Your Needs? 

All social media marketing agencies will promise generally optimistic results, like improved traffic, more conversions, and more. But you need to dive deep into what an agency can truly provide, especially when it comes to your brand’s unique needs. Ask whether a marketing agency can:

  • Drive traffic from a particular demographic or consumer base
  • Boost conversion rates by a certain amount by a certain time – this is tricky, as no social media marketing agency should promise extremely positive results in a super short timeframe, like one week
  • Start and maintain a high-quality social media marketing campaign over a set timeframe, like several weeks, months, or even up to a year

Be frank about what you’re expecting. A good social media marketing agency will also be frank about what they can deliver. If it’s a bad match, there’s no problem if both parties are on the same page.

Also, be wary of social media marketing agencies that promise the world. Every agency wants to deliver great results for their client. Trustworthy marketing agencies won’t promise impossible results, like doubling the traffic to your website in 24 hours.

What Exactly Does the Agency Do?

Social media marketing is a pretty broad field. It involves multiple types of content creation and management, ranging from video ad creation, text ad creation, ad scheduling and analytics, and more.

Not every agency does every aspect of social media marketing. That’s okay! But be sure that a marketing agency you want to partner with actually does the stuff you need to do.

For instance, do you need a high-quality digital video ad campaign pumped out ASAP? In that case, you’ll want a dedicated digital marketing agency like VisCap Media. In some cases, you may need to combine the services of multiple advertising and marketing agencies, such as by taking the video ads made by a digital marketing agency and providing them to a social media marketing agency.

Is the Agency Using Industry-Leading Tools?

During your initial interview with an agency, be sure to ask specific questions about the kinds of tools that the agency uses. Any good agency should be using the right tools to make your partnership worth your time and money and ensure that they’ll deliver acceptable results within set time frames.

For example, if you need a social media marketing agency to also do some email marketing, they have to be using industry-leading tools such as MailChimp. Or, if the marketing agency focuses on SEO (which they should), they have to be using tools like SEMrush and Ahrefs, both of which help to track keywords and monitor search trends.

Ask about all the tools in marketing agency uses, and you’ll get a better idea of whether they can actually deliver what they promise.

Does the Agency Use KPIs?

Inquire about the KPIs or key performance indicators that an agency uses. Your business probably already uses several KPIs to track and measure your progress, both in terms of profits and in terms of marketing success.

As you exchange information with a prospective social media marketing agency, ask about the kinds of KPIs they use or what they might use for your business. A good agency should have several ideas about how to measure success for your brand or what KPIs to target to make sure they are addressing pain points and objectives.

Budget Considerations

Lastly, don’t forget to consider any budget limitations that may or may not exist. Marketing campaigns cost money, and it’ll take some time for even the most successful campaigns to generate a return on your investment.

Be upfront about the budget limitations you have and try to find the most affordable marketing agency for your needs without skimping on quality. Remember: overly cheap social media marketing agencies aren’t worth your time. You get what you pay for!

All in all, keep each of the above factors in mind in your search for the best social media marketing agency for your needs. You might hit a few duds here and there, and that’s all right. Even if it takes time for you to find the perfect social media marketing partner, keep at it, and you’ll eventually find success!

Sources

What is a Key Performance Indicator (KPI)? | KPI.org

The Importance Of Social Media Marketing | DigitalMarketing.org

10 Marketing Strategies to Fuel Your Business Growth | Entrepreneur

Articles

Digital Advertising 101: Everything You Need to Know About Online Marketing

Now more than ever, most business is done online. The old ways of advertising, including printing posters or spending exorbitant amounts of money on billboard ads, are fading away in favor of digital advertising and online marketing.

But what if you’re a newcomer to digital advertising overall and don’t know where to start?

No need to worry – we’ve put this detailed guide together to teach you everything you need to know about online marketing in a flash. Let’s dive in!

Goals of Digital Advertising

All digital advertising is primarily driven around accomplishing three different goals:

  • Inform – Informational ads are all about establishing awareness of your product or brand. People won’t know that they should spend money at your store if they don’t know you exist!

  • Persuade – Persuasive ads are about converting traffic (consumers who reach your site or store portal) into paying customers.

  • Remind – Reminding ads are those that keep your brand at the forefront of your target audience’s minds and make sure that your brand doesn’t fade into obscurity. They are heavily connected to customer retention.

All three types of advertisements are important but are necessary at different phases of your customer’s life cycles.

For example, informational ads are often used to draw in new customers or to establish brand awareness for the first time. These ads are most important for your target audience members who are not yet paying customers or loyal site visitors.

Persuasive ads are at the crux of all digital marketing; they involve convincing people to stop by your site and make a purchase. Naturally, these are the most important types of ads in many ways since, without effective ads in this area, you won’t have any conversions or any paying customers.

Reminding ads are also important at the end of the consumer lifecycle. Improving customer retention – which measures how well you keep customers coming back for more – is key to maximizing profitability, as it is almost always more expensive in both marketing dollars and other costs to get new customers than it is to keep existing customers.

You need to keep these goals in mind as you evolve your digital marketing campaigns and push for greater success.

Types of Digital Marketing

Just like there are different marketing objectives, there are also different types of digital marketing altogether. Your marketing campaigns will likely blend multiple of these ad types together for maximum efficacy.

Social Media Marketing

As the name suggests, social media marketing involves placing ads on social media networks like Facebook, Instagram, and Twitter.

Social media marketing can be effective and helpful because of a few key reasons:

  • It’s great for building brand awareness and connecting with customers, especially if your social media marketing manager communicates with them regularly.
  • It’s also good for customer retention since it can keep brand awareness at the forefront of your target consumers’ minds.
  • Social media marketing can generate significant traffic if your ads are crafted well enough – a single well-placed video ad can draw and convert a lot of people if the ad is placed on the feeds of your target consumers.

PPC Advertising

PPC or pay-per-click advertising is a kind of paid advertising where you or your marketers create an advertisement, then place a bid to have it shown to target consumers based on market research. Then you pay for any results that come from the ad.

PPC marketing relies heavily on using two specific types of ads: display ads and search ads (more on both types below).

Either way, PPC marketing can help you connect directly with people looking for your product or services and who already intend to make a purchase in the near future. Therefore, these ads are more often about convincing a consumer that your brand is the best choice out of all the others rather than introducing your brand or focusing on long-term retention.

SEM (Search Engine Marketing) 

Naturally, search engine marketing is crucial for all digital marketing as it affects how easily people can find your website or store through Google. This type of marketing heavily relies on search engine optimization or SEO and tools like Google AdWords.

SEM doesn’t involve paying for advertisements in most cases. Instead, it means leveraging smart SEO to make your website attractive for Google’s search engine algorithms and place links in key areas to help your site rank more highly and draw people through your site to different purchasing pages.

You or your marketers will need to learn a lot about keywords, content creation, and more to be successful with search engine marketing.

Content Marketing

Content marketing is a long-form type of marketing that uses content published online, such as video advertisements, blog posts, and lead magnets like e-books and case studies, to draw consumers and establish trust by offering value aside from a direct, paid product.

For instance, your website might sell cooking tools to a target consumer base of married women between the ages of 25 and 45. Therefore, your content marketing will involve things like:

  • Creating downloadable e-books they can use to get new recipes
  • Making blog posts with tasty recipes written by expert copywriters 
  • Making video tutorials showing how to use one of your cooking tools

Content marketing often takes more time and effort compared to the other types, but it can be well worth it in certain technical fields or in industries where acquiring and retaining consumers is of the utmost importance due to stiff competition.

Email Marketing

Email marketing is a direct and consistent way of nurturing leads, driving sales, and retaining customers over the long term. Through email marketing, you send regular emails to those who have given you their email addresses (usually through creating an account or a purchasing page), either recommending certain products or reminding them of upcoming special deals.

Lots of email marketing involves creating aggressive ads since you’ve presumably already gotten a purchase out of the recipient consumer at least once. Additionally, people already expect email marketing to contain offers or product announcements.

How Do You Measure Marketing Results? 

As you dive further into digital advertising, you’ll use a variety of tools to measure the results of your current marketing efforts, including:

  • Google Analytics, which can help you track the channels that are sending traffic to your site, narrows down who is visiting your site, and even figures out what specific aspects are encouraging conversion.

  • Other on-platform analytics suites like Facebook’s Insights. These can also provide you with valuable marketing data you can use to further narrow down your target audience and refine your marketing campaigns.

What Kinds of Ads Should You Use?

Digital advertising means leveraging a variety of different ads – you’ll have to become familiar with all of them to be successful.

Text Ads

Text ads are crafted using copy and minimal graphic content. They can be effective on some social media platforms like Twitter or Facebook. But they are not the best for building brand awareness – instead, they should be used to retain current customers, offer actionable value, or promote a big sale quickly.

Display Ads

A display ad is a very simplistic advertisement with a single graphic and a link to a shopping page or download. Display ads have to be short, sweet, and to the point while also being persuasive or eye-catching. Graphic design is a key skill for these.

Search Ads

Search ads are also simple – they show up at the top of search engine results pages and are attached to certain keywords. These can help generate and convert traffic, but they are limited to text only. So the copy in the search ads has to be persuasive and attention-grabbing at the same time.

Video Ads

Video ads are ideal for content advertising, as they combine copy, graphic design, storytelling, and all other aspects of marketing into a single, converting product. Video ads can be used to draw traffic to your site, convert that traffic into paying customers and even retain consumers over the long term through informative content.

Choosing a Marketing or Advertising Agency

It’s tough to run a successful, in-depth digital marketing campaign by yourself, especially if you already have other aspects of your business to manage. To make things easier, you should pick a marketing or advertising agency that can meet your needs and fully grasp your business objectives.

For example, if you need high-quality video ads made for content generation for your online store, look no further than VisCap Media: the number one video ad creation company on the web. With VisCap Media’s top-tier, highly converting video ads for your marketing campaign, you’ll bolster traffic generation and dominate the competition simultaneously.

Best of all, you can contact us today and learn exactly how we can help you with your digital advertising!

Sources

The Purpose of Advertising | Lumen Learning.

Why SEO is Important for Business | Search Engine Journal

Conversions vs Traffic | Neil Patel

Articles

Facebook Ad Creator: Agencies that Made Ads that Convert

If you want your business to be successful in the online marketing sphere, you’ll need to advertise on Facebook. But to advertise on Facebook, you need an agency that can make real ads that convert visitors into long-term traffic and paying customers.

But how exactly can you find a great agency for your business? That’s what this guide is here for! We’ll break down everything you need to know about Facebook ads, plus explain how to find an ad agency that can craft meaningful content for your needs. Let’s get started.

Why Are Facebook Ads Important?

Facebook’s ad program is undoubtedly the most sophisticated and effective out of all social media advertising networks. If you want to make sure your digital marketing is successful, you’ll want to create and launch at least a few Facebook ads that target specific demographics or consumers.

In other words, Facebook ads can revitalize your business or supercharge your traffic. The right Facebook ads sent to the right people and launched at the right time can double or even triple traffic and conversions, provided that an excellent marketing agency makes the ads.

It’s all because Facebook has billions of people on its social network when you factor in Instagram, which is another social media platform owned by Facebook. But if you want to take full advantage of the market reach Facebook can provide, you’ll need to find a top-tier Facebook ad creator. 

Why Not Make Your Own Facebook Ads?

It’s true that Facebook has its own Ad Manager, which is a built-in platform that allows you to create, customize, and launch ad campaigns straight from your business’s profile page. However, the built-in ad creator widget is not very in-depth or technical, nor does it allow you to create ads that truly stand out from the rest in your market.

Simply put, you cannot rely on Facebook’s own ad creator to craft meaningful and connecting ads to your target consumers. As with every other aspect of life, you get what you pay for. If you try to cheap out and make ads without the expertise and software tools necessary for success, your ads will just be money sinks.

It’s a much better idea to find a dedicated Facebook ad agency or any advertising agency that has experience making Facebook ads. With their help, your Facebook ads will connect with your target consumers more reliably, drive better conversion rates, and be memorable for better customer retention.

How to Find a Top Facebook Ad Agency

There are hundreds (if not thousands) of different online marketing and ad agencies to choose from. So how can you find the best Facebook ad agency that converts for you?

It’s simple: you can focus on the below factors and see if a given agency checks all these boxes before hiring them.

Can They Create Objective-Specific Ads? 

Good ads are not catchall or generic. Instead, they are objective-specific.

Each advertisement – and indeed, each broader marketing campaign – you create should be crafted with a specific goal or business objective in mind. For instance, maybe you want an upcoming Facebook ad campaign to increase leads or boost lead generation.

Other ads might need to be crafted to increase online store visits, increase visitor engagement, boost long-term customer retention, and more. As you can see, there are all kinds of different business objectives your ads might be designed to facilitate.

Therefore, a good ad agency for your needs should be able to create objective-specific ads. They should also be able to create ads specific to your objectives, not just some objectives. Be upfront about what you need and ask prying questions as you consult with an ad agency to ensure they can deliver the goods you need.

Does the Company Have a Diverse Portfolio?

One of the best ways to tell whether an ad agency can meet the above qualification is to check out their portfolio.

Any online ad agency worth your time and money should have a diverse portfolio with plenty of example work and successful jobs under their belt. A diverse portfolio shows you that the ad agency can handle all manner of business objectives with success.

On the flip side, a more focused or niche job portfolio might indicate that the ad agency in question is more of a specialized organization and may not suit your needs.

Does the Agency Have Experts?

Online marketing is an incredibly technical and complex industry. There’s no way that one person or even a small team of a few people will be masters at every aspect or facet of digital marketing.

So a good Facebook ad agency will have several experts across a variety of fields, like search engine optimization, writing copy for websites and blogs, graphic design, video ad creation, and more.

In other words, a good ad agency should have a variety of experts on hand so they can tackle any challenge you give them. Furthermore, you should check out an ad agency’s staff page to make sure that the experts on hand are perfect for your needs.

For example, if you need a high-quality video advertisement made for an upcoming Facebook ad campaign, a good ad agency for your business will have at least one top-tier video ad expert. In fact, they’ll have several handling different aspects of video advertisement creation.

Are There Real-Life Testimonials?

One of the best ways to check out the viability and quality of an ad agency is to look for testimonials. Reviews are also good resources, but sometimes they’re fake, and some ad agencies may not have a dedicated review page.

Testimonials are often better sources to get to the bottom line of the impression that an ad agency leaves on its clients. Are the real-life testimonials glowing and exceptionally positive? Are the agency’s past clients happy to come back time and again for more and more work? If so, it’s a great sign that the ad agency in question is a good fit.

On the other hand, if the agency doesn’t have any testimonials, you may want to move on, as they may not be proud enough of their work or confident enough in what people would say about it to have a testimonial page.

Does the Agency Use the Latest Tech and Strategies?

The digital advertising industry is constantly fluctuating, so the agency you hire must use the latest tech and strategies, not yesterday’s software and business tactics.

This is primarily important so that the agency doesn’t have to waste your time with a learning curve for different software tech. For example, the ad agency you hire should be fully experienced and ready to use Facebook Ad Manager, Facebook Pixel, and so on. They’ll also need to be familiar with power editor, video ad creation tech, and more.

Fortunately, most high-quality ad agencies will have pages detailing the technology and tactics they are used to dealing with and have lots of experience, allowing you to filter out different agencies according to your needs.

But you should still ask direct questions about what an agency can do and what technology they are comfortable with using. It’s better to be upfront and get clear answers than to be disappointed after hiring an ad agency.

Not Sure if an Agency is Right for You? Book a Consultation

Throughout this piece, we’ve mentioned asking questions to the advertising agency you want to hire. This touches on another major point: feel free to book a consultation with an ad agency before hiring them.

Any good ad agency will be happy to consult with you about your project, your business goals, and what you need out of future advertisements before signing on the dotted line.

A consultation can help you determine whether a marketing agency is a good fit for your company and whether they can deliver what you need to meet your business objectives. Plus, it’ll give you a chance to interact with some of the points of contact you’ll be speaking with over the future to see if you gel well together. 

Summary

Ultimately, you must take your time picking out a top-tier Facebook ad agency. Your marketing dollars are incredibly important for the success of your business, so you need to hire an ad agency that can make ads that convert rather than waste your time.

Of course, if you need any type of video advertisements made for your business, whether you need to post them on Facebook or another platform, you should check out VisCap Media: the web’s number one video advertising company.

With our specialists and drive to succeed, we can help your company capture more traffic and convert visitors into paying customers through our artful video ads. Contact us today for a consultation, and let’s get started!

Sources

Number of monthly active Facebook users worldwide as of 4th quarter 2020 | Statista

What Is Social Media Marketing? | DigitalMarketing.org

How to Use Facebook Power Editor: A Complete Guide | SocialMediaExaminer.com

Articles

How To Succeed In Business: Up Your Advertising Game

If you’re trying to grow your business, the right ad campaign can do a lot to grow your customer base. On the other hand, a poorly-conceived or mishandled campaign will be a total waste of money.

There’s no magic recipe for making the perfect ad every time. But there are techniques that work, and techniques that don’t work. By following some simple rules, you can vastly improve your chances of success.

Here’s a quick look at some effective ways to keep your ad campaign on point.

Make a personal connection

Sometimes, the best way to convince someone to buy your product isn’t to start with the product. Instead, make the experience all about them. As legendary businessman Dale Carnegie once said, “A person’s name is, to that person, the sweetest and most important sound in any language.

In 2016, Coca Cola took this to the extreme with their “share a Coke” campaign. The premise of the campaign was simple. Coke released a series of special Coca Cola bottles with various names on them. You could search to find one with your own name, or buy one for a friend. To make it easier for people to find the name they’re looking for, Coke even provided special coolers that opened from the top.

Ultimately, the campaign was a huge success, and went on to become one of the most famous ad campaigns in history.

Stay in control

Social media campaigns have become a popular way to advertise your company. For instance, you could run a contest where people have to share a hashtag or a mention in order to enter.

But whatever you do, make sure there’s an actual human being reviewing anything that gets posted on your social media. Here’s an example of how losing control of an ad campaign can backfire:

In 2014, the New England Patriots football team ran a Twitter campaign to celebrate reaching 1 million followers. They had the idea of making a custom “digital jersey” for their fans, and tweeted out an image of a blank Patriots jersey. Whenever someone shared the tweet, the New England Patriots’ Twitter account would automatically tweet out an image of a Patriots jersey with that person’s name.

Unfortunately, one user created an account name with a racial slur in it. The Patriots’ bot then dutifully tweeted out an image of a Patriots jersey with a racial slur on the back. The image remained online for over an hour, and had been retweeted thousands of times by the time it was taken down.

Needless to say this was not the New England Patriots’ proudest moment. If a real human being had reviewed any Tweets before they went out, it would never have happened.

Similarly, in 2014, the British government decided to hold an internet poll to name their new research ship. The winner of the poll was RRS Boaty McBoatface. The government wisely chose the more dignified RRS Sir David Attenborough instead. Because actual people were involved in the process, Britain’s brand new navy ship didn’t get stuck with a silly name.

Make people want to watch the ad

Perhaps the trickiest part of online advertising is getting people to watch in the first place. In traditional TV advertising, you had a captive audience. Nowadays, potential viewers can scroll right past video ads on Facebook. And on YouTube, you only get five seconds before they have the chance to hit “Skip.”

For your ad campaign to work, you need to hook people’s attention from the get go.

In 2012, Red Bull partnered with daredevil Felix Baumgartner to break the world record for the highest skydive. In the stunt, Baumgartner jumped from 24 miles, shattering the record. During the fall, he became the first human being to break the sound barrier without using a vehicle.

The video’s debut also broke YouTube’s records, with over 8 million live viewers. At the time, this was the most people who had ever watched a single live event on YouTube.

Obviously, this is an extreme example. The ad itself was a major event, but it only worked because it’s a captivating idea. What adrenaline junkie doesn’t want to watch a guy skydive from outer space? If the first five seconds of your video ad are anywhere near as interesting, you’ll have a successful campaign.

Keep it simple

A video ad only has a limited time to tell a story, usually about 30 seconds, almost never more than a minute, and sometimes as short as 15 seconds. In other words, you don’t have enough time to communicate any complex ideas. From a narrative perspective, you’re not exactly looking at War and Peace.

A good example of a simple concept is Budweiser’s “Whassup” ad. At a full minute, it’s on the long side for an ad, but it still tells a very simple story. A guy calls his friend and asks “Whassup?” The friend answers: “Watching the game, havin’ a Bud.”

More people keep joining the call, and each time someone joins, everyone who’s already on the call says “Whassup?” Abruptly, everyone but the original friends hangs up, and the words “Watching the game, havin’ a Bud,” are heard as we fade to the Budweiser logo.

It’s literally a one-word concept: “Whassup?” That one word sold millions of cans of Budweiser.

Include your name

This might seem simple, but make sure to name your business in your ad. Otherwise, how are people going to know what they’re seeing?

Now, you might think that this isn’t an issue with an online video ad. After all, people are just going to click through to your business, right?

Ideally, yes. But if they don’t immediately click through, it doesn’t hurt if they remember your name.

Furthermore, what if they click through to your site, but for whatever reason they don’t buy right away? In that case, it’s possible that they might come back later. Not incredibly likely, but possible. The more times they’ve heard your name or the name of your business, the more likely they are to remember it and come back.

Work with an agency that understands your business and your audience

Unless you’re running your own in-house ad campaign, you’re going to need to partner with an advertising agency. This means shopping around to find one that works well for you.

There’s no one ad agency that’s perfect for everybody. That said, there are some things you should always be looking for. One of those things is an agency that understands what you’re selling and who you’re selling it to. If they’re not asking a lot of questions, you should be leery.

VisCap Media has a production process that keeps the client in the loop from start to finish. It begins with a consultation, and with building a profile of your target audience. At this point, VisCap also studies your product or service until you’re satisfied that they understand it.

Through the rest of the process, from first draft to final cut, you’ll be able to provide input to better tailor the ad to your market.

Conclusion

If you want to run a high-converting video ad campaign, choose an advertising agency whose goal is to turn that campaign into real customers for your business. Contact VisCap Media today. They’ll ask a few simple questions about your business. Then, you can set an appointment for a free consultation at whatever time is convenient for you.

SOURCES:

https://whatagraph.com/blog/articles/10-most-powerful-marketing-campaigns-of-all-time 

https://www.theguardian.com/media/2012/oct/15/felix-baumgartner-skydive-youtube

https://tinuiti.com/blog/ecommerce/direct-response-videos/

https://www.sbnation.com/lookit/2014/11/13/7218461/patriots-try-to-thank-all-their-fans-create-twitter-nightmare 

https://www.thetimes.co.uk/article/boaty-mcboatface-tops-poll-but-will-vote-be-scuppered-mmgddzn9z

Articles

Viral Video Conversions: The Holy Grail of Advertising

Viral videos are the holy grail of conversions. They draw people in and make them interested in seeing what is happening. They might even follow the link back to your site after they watch the video. That makes it easier to fulfill your conversion goals, which might be having them make a purchase or filling out a form.

No matter what your goals are, a viral video can help! They can be shared and reach thousands and thousands of people- expanding your audience and helping your business to grow greatly. VisCap Media would love to assist your business by providing you with a quality video.

You can check out our examples at the top of our portfolio. We are sure that you will love the fast-paced and exciting nature of them! We would be happy to make a video like that for your brand as well.

If you want to learn more about viral videos, then be sure to keep reading.

What is a Viral Video?

Viral videos are videos that are perfect for sharing on the internet. They are very popular on YouTube and can be shared through social media or emails. They are short so that they hold the audience’s attention- typically under a minute.

They are also bright, peppy, and up-beat. They can be serious as well, often containing some kind of shock or surprise that causes the viewer to share it. Since everyone is online, probably everyone has encountered a viral video at some point in their lives. We can help you make the perfect one to show off your product. 

There are many different elements to a video that might cause it to go viral. When it comes to our professional, quality videos we offer all of those elements. Our ads are fast-paced, allowing the viewer to get all of the information that they need about the product quickly, but also in an entertaining way.

But, why do some videos go viral and others do not? There are a few reasons we would like to cover below.

Why Videos go Viral

The videos that go viral often get us to respond to them in some way. There also probably is some reason as to why you want to share it. For example, in our PowerPod viral video, we were able to showcase the feeling of frustration that people get when their phone dies in public.

We did this quickly, with a lot of energetic music and sound effects to keep the audience’s attention. By keeping the pacing fast and the video short, the audience does not close the video before it ends- which they would do for a longer ad. If you want a viral video like that, we can help you build the perfect one for your product! 

Our other example, VeeFresh, is a completely different product from the PowerPod. However, the video was designed around the product, making it effective and efficient at communicating with the viewers. By the end of the video, you know who the product is meant for, what it does, and why someone would want to buy it.

Short videos like these encourage sharing online. But why would someone be motivated to share?

Why We Share Videos

There are a few different reasons as to why someone would share a video. The most common reason is that we are looking for a new opinion on the video, the most common is we are sharing the video to start a conversation.

There are plenty of viral videos out there that make amazing conversation starters. For example, our video on Kompress Kinetics can be used to start a conversation. Person A might send it to Person B if they know that they have been complaining about feeling physical pain.

In this case, Person A is recommending that B watch the video to learn about a product that might help them. In other cases, we might just want to see what someone has to say about the product featured in the video.

VisCap Media can make you a video that your audience will want to share. We know exactly what steps to take to make the video interesting, entertaining, and worth sharing with others. We are always careful to put the personality of the product and brand into the video as well.

Now that you know what viral videos are and why they are shared, you can see how they are the holy grail of conversions. 

Why They Work

Conversions are important goals that your business needs to hit. For example, you want to make so many sales through a video. When the video is shared among friends and family, they are more likely to click the link to your website- and might even finish the conversion.

Since viral videos are shared with so many people, the rate of your success is going to be much higher than if you were running some other kind of ad campaign. In today’s technology-based world, viral videos are an extremely successful type of ad to run.

Think about it like this. We always have our cell phones somewhere within arms reach almost any given moment. This means that we can see new information very fast. If someone were to send you a message with a viral video inside of it, you would probably open the message right away- and might even share it with someone else.

That is why viral videos work. They are very successful with conversions and are extremely helpful to businesses. If you would like to try one out, be sure to hire us for all of your video marketing needs. We have the experience in making these popular videos, so we are sure that we would make a shareable one for your brand!

Offer Engagement

When you post your video on your social media or your website, be sure that you start interacting with users as they respond. People love commenting on videos, so you can raise your brand’s engagement with the audience by taking the time to send replies to them.

Of course, you will want to be sure that you are responding in a way that is appropriate for your brand. You might also want to have someone moderate the video comments when it goes viral. Sometimes people can comment negative things unnecessarily on a video since they feel confident as an anonymous person on the internet.

You can delete these messages, to keep the comment section from fighting among themselves and keep the message of your video positive. 

Engagement is very important when building a brand and we would love to help. Videos and other virtual content is great for getting your audience to interact with your brand. Plus, creating shareable videos will help lead more people back to your website.

Conclusion

Viral videos are often less than a minute long so that the audience can get all of the information that they need to determine if they are interested in your brand quickly. This also makes them extremely shareable- meaning that they also have the potential to be amazing at conversions as well.

If you are interested in creating a viral video for your company, then be sure to contact us today. We are the leaders in developing your brand’s visual capital and have the skills to make amazing videos. If you want the perfect viral video, then be sure to reach out to us.

External Sources

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Articles

Digital Marketing for Dummies: Take Advantage of Content Creation

The internet is one of the most transformative and fastest-growing technologies available today. In 2000 413 million people across the world used it regularly, but that number had jumped to 3.4 billion in 2016.

With such an expansive audience online, why would you not want to expand your digital marketing strategies? Your business can reach so many people through the internet. One of the best ways to do that would be through content creation. Taking advantage of this is a great way to help your brand get recognized.

This is our digital marketing for dummies guide! If you would like to learn more about VisCap Media and what we do, be sure to check out our About Page for more info. We are going to teach you everything that you need to know about making content.

What is Content Creation?

Content creation is the name for coming up with ideas and presenting them in an accessible way to your audience. This could be through a video, blog, infographic, or other creative deliverables.

What is Digital Marketing?

Digital marketing covers any marketing that takes place over the internet. Your business can make use of a digital marketing strategy through emails, social media, blogs, and videos to reach a wide audience online.

How do Content Creation and Digital Marketing Work Together?

To run an effective digital marketing campaign, you will want to make sure of content creation. Digital marketing can be exciting for your audience if you make interesting videos, blog posts, and other unique advertisements.

Why Take Advantage of Content Creation?

The internet continues developing and spreading to more and more people. At this point, you will need to start a digital marketing campaign to build your brand awareness. Almost every company out there has its own website now. If you want to compete, you will need one too.

Even companies that do not have their website have some kind of social media account that they manage. Digital marketing has become so essential to consumers that they now rely on it as a way to discover brands and learn more about them.

Because there are so many brands out there flooding the internet with their content, you will want yours to be unique, so it stands out. There are many options when it comes to making content, so you can work on discovering what appeals the most to your audience.

VisCap Media is very experienced in creating engaging content to help spread awareness of brands. We would love to work with you in developing an effective digital marketing strategy.

How Does Content Creation Start?

If you want to learn more about our content creation process, we have it available on our How it Works page. No matter what kind of content you want to create, you should always start with writing down some ideas. From there, you can develop interesting topics.

For example, if you wanted to create an interesting blog post, you would want to start by jotting down all of your ideas. This can help you organize your thoughts and get your creative ideas flowing.

That list will help come up with new blog posts in the future or adding more to the ones that you have. Keeping a small notebook on you for writing down ideas is a great idea.

Types of Content Marketing

Content marketing is used to help promote your brand- it is when digital marketing relies on using content creation to reach others. Many types of content work well in promoting brands. They are:

  • Blogs
  • Infographics
  • Ebooks
  • Videos

Of course, you would not be limited to only those types of content. Anything that you think you can use to promote your brand is worth a shot!

The Importance of SEO

When it comes to creating content for digital marketing, you are going to want to be sure that you are using SEO- or search engine optimization. Our team at VisCap Media will handle this process for you, but it is still important that you know what it is.

SEO is used by search engines (such as Google) to rank websites by importance in search engine results. When it comes to marketing, you want your site to rank higher, so you can get more traffic to your page. An informative guide for SEO authors can help you learn to write your content so it gets noticed by search engines.

There are 3 different types of SEO that can benefit your website. They are on-page SEO, Off-page SEO, and Technical SEO.

On-Page SEO

On-page SEO refers to the content directly on the website. Your ranking will be higher if you use the correct keywords and provide an article that answers the questions users type frequently in the search bar.

Off-Page SEO

This refers to how your rank is affected by outside sources. If you want it to be higher, you will need to include your pages in backlinks. These are other web pages that link back to you. Coordinating with other companies and blogs to direct backlinks to your site is helpful for everyone.

You might even consider sponsoring a content creator (someone from YouTube for example) to show off your products or talk about them in a video or blog post. They can link back to you- increasing your website’s ranking in SEO and making it easier for people to discover your brand.

Technical SEO

This refers to the backend of your site, or how your website is coded. Search engines will check how fast your website loads, with faster sites getting a higher ranking. You can improve your image compression to help with loading speeds as well.

Don’t Be Afraid to Use Social Media

Social provides a platform where you can promote your brand and easily reach a wide audience. If you want to increase traffic to your business or website, then use social media to link back to it.

You can post a variety of content on your social media page too. You can add videos talking about your products, post information that you want your audience to know, and communicate directly with your audience- which is great for increasing engagement and interest in your brand. 

Many people use Facebook, YouTube, and Twitter, so those are great places to start. Instagram, Snapchat, and LinkedIn are also great social media tools to use with a business.

YouTube and Facebook are the most used online platforms. So, if you want your business to reach a lot of people, then you will want to make quality, engaging content for those sites. You can always backlink to your business’s official webpage in your posts too.

Conclusion

Every business should be doing their best to take advantage of content creation. You can add it easily to part of your digital marketing strategy and see great results. VisCap Media would like to help you make amazing advertisements and videos that can help generate traffic to your brand. 

If you are not taking advantage of content creation currently, then you are missing out. Almost every brand today uses some kind of digital marketing strategy to promote their growth. If you want to stay ahead, then you will need content to put online as well.

If you are interested, do not be afraid to reach out to us. We can help your business’s success by turning those clicks into customers! Contact us today to learn more.

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