White cellphone laying horizontally with the Youtube logo displayed.

Are you looking to get ads on your Youtube videos? We know a lot about the process at VisCap Media, so we put together this guide for you. We will also be going over how a company can get their ads on the site.

It is important to be informed on how the ad system works on YouTube if you want to use it well. Otherwise, you might be missing out on some important details that could help you.

We will be covering everything that you need to know! These are the steps:

Get Ads on Your YouTube Channel

Getting into the YouTube Partner Program

If you want to get ads on your YouTube channel, you will need to be part of the YouTube Partner Program. This program allows content creators to earn revenue from YouTube through ads. However, YouTube has criteria that you need to meet before you can join. 

Not every creator can get into the Partner Program. YouTube will only partner with those who have a total of 4,000 watch hours over a year- plus, at least 1,000 subscribers. Without meeting all of those criteria, your channel will not be even considered for the program.

Those criteria can be very difficult for a new channel to meet. So, if you want to get ads and monetization quickly, you are going to need to be making a consistent amount of content. VisCap Media can help you get there. We have experience making a wide range of content, so be sure to look at our portfolio if you are interested in learning more.  

Joining will give you access to more features, including screens and cards at the end of your video. This can entice people to click on your links and visit your website. These are better at getting clicks than a link in the description box since they are easier for the viewer to find.

It is also helpful to know that YouTube uses AI to simplify marketing. You will want to be sure that you have targeted ads enabled on your channel for it to work. This can help you earn more in ad revenue. 

Enable Channel Monetization

Open YouTube and click on your profile picture in the top right corner. From there, open the YouTube Studio section. The word “Monetization” will be on the left side. Click “Video Advertising”, this link will allow you to check your monetization status and review your settings.

To enable monetization, open the studio, click “Features”, “Monetization, then click “Start”. This allows ads to play during your videos. If it is not enabled, then you will not be earning any revenue. 

If you want to turn on ads for all of your videos, hit “Settings”, “Upload Defaults”, “Extras”- this will allow you to automatically enable ads on all of the future videos that you upload. 

For individual videos, you will want to go to the “Video” section of your Creator Studio. There is a section that will show you whether each video is monetized or not, you can easily make the changes from there. Be sure to save all of your settings.

Connect Your Channel to AdSense

You will want to connect your YouTube Channel to AdSense, especially if you want to get paid for your newly monetized videos. Google support has created a helpful page detailing the AdSense account process.

Be sure that you only are using one AdSense account under one name that matches the name on your YouTube channel. Otherwise, your account setup will be disapproved or shut down- meaning you will have to start over.

Learn About the Ad Formats

It is also important to know about the advertising formats so that you can make the most of them on your channel. These include:

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Video discovery ads
  • Bumper ads
  • Outstream ads
  • Masthead ads

Google support covers all of these advertising formats thoroughly on their website. If you want to learn about them, be sure to check it out. They cover what each one is and how it can be used for brands. If you are trying to get views, you will want to think about how these fit into your video. You can put them at the beginning, middle, and end.

Or, if you want to get your brand’s ad onto the site, then you will want to make sure that it can fit into one of those formats. Otherwise, YouTube will not accept it until you match one. Their support team helps adjust your videos for you, however, you will need to already have the content created.

How to Get Your Ad on YouTube

Are you looking to get your advertising campaign onto YouTube? When it comes to YouTube ads, your company only has to pay when the viewer watches or shows interest in the ad. This is great, as it means you do not pay per viewer, even when they do not interact.

You will want to work with experts to create an ad for your brand. We can help you make amazing content that will get your viewers engaged and interested in learning more about your products. We have a lot of experience in creating these ads, so be sure to consider us for your next big project.

Once you have your ad developed, you will want to go to YouTube Ads. When you get to that page, YouTube will guide you through the process of getting your ad on the site. You will want to be sure that it follows their guidelines and is the correct length for the format you want.

The length depends on the format you want, although they are generally short. The shortest videos are usually about 6 seconds, with the longer ones being a few minutes. When it comes to the longer ads, the viewer will be able to skip your ad after a handful of seconds.

As long as you are sure to follow YouTube’s advertising policies, you should be able to get your ad approved quickly and running on the site. When that happens, you should start to notice more traffic to your business website fairly soon.

VisCap Media specializes in turning clicks into conversions, so be sure to check us out if you want help in making an amazing ad. We are also familiar with what YouTube will and will not accept per their guidelines, so you can expect a quality video ad from us every single time.

Conclusion

If you want to get ads on your YouTube channel, you will first need to get into their partner program. This can seem difficult at first, but as long as you are getting viewers to your channel, it will happen. We can help you by making quality content for your brand.

Or, if you want to make an ad to put on YouTube, we can help you with that too! We are experts at designing videos for the platform, so you can be certain that our content will help bring more traffic to your business.

VisCap Media has teams of digital marketing specialists available to create high converting videos for you. We have access to professional equipment that other groups do not.

If you are interested in any of our services, be sure to contact us today. We would love to get started on making creative content for you and your brand. 

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