If you want your business to be successful in the online marketing sphere, you’ll need to advertise on Facebook. But to advertise on Facebook, you need an agency that can make real ads that convert visitors into long-term traffic and paying customers.
But how exactly can you find a great agency for your business? That’s what this guide is here for! We’ll break down everything you need to know about Facebook ads, plus explain how to find an ad agency that can craft meaningful content for your needs. Let’s get started.
Why Are Facebook Ads Important?
Facebook’s ad program is undoubtedly the most sophisticated and effective out of all social media advertising networks. If you want to make sure your digital marketing is successful, you’ll want to create and launch at least a few Facebook ads that target specific demographics or consumers.
In other words, Facebook ads can revitalize your business or supercharge your traffic. The right Facebook ads sent to the right people and launched at the right time can double or even triple traffic and conversions, provided that an excellent marketing agency makes the ads.
It’s all because Facebook has billions of people on its social network when you factor in Instagram, which is another social media platform owned by Facebook. But if you want to take full advantage of the market reach Facebook can provide, you’ll need to find a top-tier Facebook ad creator.
Why Not Make Your Own Facebook Ads?
It’s true that Facebook has its own Ad Manager, which is a built-in platform that allows you to create, customize, and launch ad campaigns straight from your business’s profile page. However, the built-in ad creator widget is not very in-depth or technical, nor does it allow you to create ads that truly stand out from the rest in your market.
Simply put, you cannot rely on Facebook’s own ad creator to craft meaningful and connecting ads to your target consumers. As with every other aspect of life, you get what you pay for. If you try to cheap out and make ads without the expertise and software tools necessary for success, your ads will just be money sinks.
It’s a much better idea to find a dedicated Facebook ad agency or any advertising agency that has experience making Facebook ads. With their help, your Facebook ads will connect with your target consumers more reliably, drive better conversion rates, and be memorable for better customer retention.
How to Find a Top Facebook Ad Agency
There are hundreds (if not thousands) of different online marketing and ad agencies to choose from. So how can you find the best Facebook ad agency that converts for you?
It’s simple: you can focus on the below factors and see if a given agency checks all these boxes before hiring them.
Can They Create Objective-Specific Ads?
Good ads are not catchall or generic. Instead, they are objective-specific.
Each advertisement – and indeed, each broader marketing campaign – you create should be crafted with a specific goal or business objective in mind. For instance, maybe you want an upcoming Facebook ad campaign to increase leads or boost lead generation.
Other ads might need to be crafted to increase online store visits, increase visitor engagement, boost long-term customer retention, and more. As you can see, there are all kinds of different business objectives your ads might be designed to facilitate.
Therefore, a good ad agency for your needs should be able to create objective-specific ads. They should also be able to create ads specific to your objectives, not just some objectives. Be upfront about what you need and ask prying questions as you consult with an ad agency to ensure they can deliver the goods you need.
Does the Company Have a Diverse Portfolio?
One of the best ways to tell whether an ad agency can meet the above qualification is to check out their portfolio.
Any online ad agency worth your time and money should have a diverse portfolio with plenty of example work and successful jobs under their belt. A diverse portfolio shows you that the ad agency can handle all manner of business objectives with success.
On the flip side, a more focused or niche job portfolio might indicate that the ad agency in question is more of a specialized organization and may not suit your needs.
Does the Agency Have Experts?
Online marketing is an incredibly technical and complex industry. There’s no way that one person or even a small team of a few people will be masters at every aspect or facet of digital marketing.
So a good Facebook ad agency will have several experts across a variety of fields, like search engine optimization, writing copy for websites and blogs, graphic design, video ad creation, and more.
In other words, a good ad agency should have a variety of experts on hand so they can tackle any challenge you give them. Furthermore, you should check out an ad agency’s staff page to make sure that the experts on hand are perfect for your needs.
For example, if you need a high-quality video advertisement made for an upcoming Facebook ad campaign, a good ad agency for your business will have at least one top-tier video ad expert. In fact, they’ll have several handling different aspects of video advertisement creation.
Are There Real-Life Testimonials?
One of the best ways to check out the viability and quality of an ad agency is to look for testimonials. Reviews are also good resources, but sometimes they’re fake, and some ad agencies may not have a dedicated review page.
Testimonials are often better sources to get to the bottom line of the impression that an ad agency leaves on its clients. Are the real-life testimonials glowing and exceptionally positive? Are the agency’s past clients happy to come back time and again for more and more work? If so, it’s a great sign that the ad agency in question is a good fit.
On the other hand, if the agency doesn’t have any testimonials, you may want to move on, as they may not be proud enough of their work or confident enough in what people would say about it to have a testimonial page.
Does the Agency Use the Latest Tech and Strategies?
The digital advertising industry is constantly fluctuating, so the agency you hire must use the latest tech and strategies, not yesterday’s software and business tactics.
This is primarily important so that the agency doesn’t have to waste your time with a learning curve for different software tech. For example, the ad agency you hire should be fully experienced and ready to use Facebook Ad Manager, Facebook Pixel, and so on. They’ll also need to be familiar with power editor, video ad creation tech, and more.
Fortunately, most high-quality ad agencies will have pages detailing the technology and tactics they are used to dealing with and have lots of experience, allowing you to filter out different agencies according to your needs.
But you should still ask direct questions about what an agency can do and what technology they are comfortable with using. It’s better to be upfront and get clear answers than to be disappointed after hiring an ad agency.
Not Sure if an Agency is Right for You? Book a Consultation
Throughout this piece, we’ve mentioned asking questions to the advertising agency you want to hire. This touches on another major point: feel free to book a consultation with an ad agency before hiring them.
Any good ad agency will be happy to consult with you about your project, your business goals, and what you need out of future advertisements before signing on the dotted line.
A consultation can help you determine whether a marketing agency is a good fit for your company and whether they can deliver what you need to meet your business objectives. Plus, it’ll give you a chance to interact with some of the points of contact you’ll be speaking with over the future to see if you gel well together.
Ultimately, you must take your time picking out a top-tier Facebook ad agency. Your marketing dollars are incredibly important for the success of your business, so you need to hire an ad agency that can make ads that convert rather than waste your time.
Of course, if you need any type of video advertisements made for your business, whether you need to post them on Facebook or another platform, you should check out VisCap Media: the web’s number one video advertising company.
With our specialists and drive to succeed, we can help your company capture more traffic and convert visitors into paying customers through our artful video ads. Contact us today for a consultation, and let’s get started!