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If you are looking for a social media platform to reach your audience, then there is nothing better than Facebook. It is massive and has a market on it that you can easily reach. It is the biggest social media network out there, so why not take advantage of their ad system?

If you want more people visiting your brand and more conversions, then some quality Facebook ads could help you get there. VisCap Media specializes in creating amazing content that you can use for your Facebook advertisements. We want to help your business grow.

We have custom packages available for all levels of your funnel, plus, we can accurately match the voice that you want to carry through in the video- we are professional digital marketers. We have collected some important information that you need to know if you want to build a better conversion rate.

This is everything that you need to know about the Facebook ad conversion rate.

What is a Facebook Ad Campaign?

A Facebook ad campaign involves creating content for users that you are reaching through that social media platform. The site is so massive that there are going to be a lot of people who show interest in your products.

When building your ad campaign, you will need to be sure that you take the time to research your audience. You want to know that you are targeting the correct group of consumers before you invest in an official advertisement. Plus, this ensures that your brand starts showing up in their feed.

Your ad campaign might include live streams, posts, and other ways to reach out on the website. However, pairing that with an approved Facebook ad is sure to help your conversion rate. Being approved makes it more likely that consumers will trust your brand and buy from you.

Check out our examples of viral ad videos that we made. This is the type of video that works the best on social media platforms- they are short and extremely shareable. We like to call them the holy grail of conversions since they provide a lot of information about your product in a way that encourages the viewer to visit your website.

How to Raise Your Conversion Rate

When you want to raise your conversion rate, you need to research your audience. This is because Facebook allows for targeted ads. This means that the ads will appear to those who match the age, gender, and more statistics that it is looking for.

This allows you to easily reach your intended audience, so you will want to be sure that you are using the targeted ads correctly. If you are, then you can be sure that your conversion rate will go up.

When you work with us, we always make sure to ask what the intended audience of your ad is going to be. That way, we can be sure that the ad is reaching them.

Digital marketing involves a ton of research. For instance, it has shown that ad-skipping might even be good for businesses since it lowers the cost to run the ad for the brand. We can help you come up with a Facebook ad that involves a lot of research into the market surrounding your product.

That way, you can be sure that the ad is going to receive more clicks. When ads get more clicks, your conversion rates are also likely to be higher. In short, consumers are more likely to respond to an advertisement that was designed with them in mind- and Facebook allows you to reach a very large amount of consumers at one time.

What is the Average Conversion Rate?

The average Facebook ad conversion rate is 9.21%. Is your conversion rate currently higher or lower than this number? No matter whether it is or not, we are sure that we can help you with our quality content creation.

You do not want to compare your rate to other industries, as they all have different factors that lead to conversion, making the numbers widely different. For example, if your company was based in retail, you would not want to compare your rate to fitness.

The fitness industry has an average conversion rate of 14.29% through Facebook, while retail has a rate of 3.26%. These two industries are widely different and operate differently, so comparing the two does not make any sense- it will only serve to cause you stress.

Instead, focus on working on your brand and you will notice your numbers going up. There are many ways to raise your conversion rates, but as long as you stay focused on your brand identity and make use of effective ads, you will be sure to see an increase.

Where to Check Your Conversion Rates

If you already have some ads on Facebook, then you will want to keep an eye on their conversion rates. You can check Facebook’s official business page for help if you are having trouble finding it.

They say that the rate is used to let you know which ads are the most effective and that it is calculated by conversions vs visits to your website. VisCap Media works hard to turn your clicks into conversions, so let us know if you would like help. Our process is efficient and you can rest easy while we create engaging content.

Optimize Your Ads

You will also want to optimize your current ads. If they are too salesy, then the user might ignore it. You want to provide them with content that gets them interested in your products before you try to sell it to them. 

If your current ads are not targeted to a specific audience, the Facebook algorithm might be having trouble reaching the right people. If the ad does not appeal to someone, they have no real reason to click on it- making building the ad around your audience important.

We can help with updating your outdated content. We have the skills to reach exactly who you need us to- so you can start seeing more clicks and more conversions in no time. 

Some of the more effective ads lead the user to your landing page when they click on it. Does yours? Or does it lead to somewhere else on your website? By having the user arrive at your landing page, they can learn more about you- often leading to higher chances of conversion. Be sure to optimize your ads to take users to your landing page.

VisCap Media makes sure to optimize the ads as we create them, so you will not have to worry about that part if you decide to go with us.

Conclusion

There are many ways to raise your Facebook ad conversion rates. As long as you use engaging and well-made content, then you will be sure to see an increase in your conversions. If you want to raise them even higher, then be sure to hire us! We can ensure that you get quality creative content that works.

VisCap Media is very experienced in designing ads and digital marketing campaigns. We would love to help you bring more awareness to your business and help you turn all of those clicks into conversions.

Be sure to contact us today if you are interested. We have a wide variety of services available that you can make use of- including raising your Facebook ad conversion rates.

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