Online marketing is a complex and ever-evolving machine that takes a lifetime to master. Unfortunately, many business owners simply don’t have the time or expertise to handle online advertising for their companies. While handing digital marketing off to a dedicated team within your company can work, you might also consider partnering with a digital advertising company.
Like other types of marketing agencies, digital advertising companies can ensure that your users convert into paying customers thanks to your online marketing efforts. How? We’ll explain below and break down the exact benefits you can expect from partnering with a qualified, knowledgeable video marketing agency like VisCap.
What Do Digital Advertising Companies Do?
In a nutshell, digital marketing agencies are special companies designed to help businesses:
- Market online effectively to improve conversions, improve search engine optimization (SEO) and search results, drive traffic to their websites, manage your social media marketing, and more
- Make the most of their marketing and search engine marketing (SEM) budgets
- Create content that converts and improves your ROI
While anyone can do online marketing by themselves, digital advertising companies are specialists that should be hired whenever possible. Just like your company provides only a certain type of products or services, a digital advertising agency creates quality content for your brand and improves its marketing results across the board.
The best digital marketing agency can handle:
- creating your digital marketing strategy
- keyword research
- email marketing
- manage your social media channels
- create your content marketing campaign
- manage your online presence
- and all other digital marketing services
For example, VisCap Media is a video advertising agency. Rather than focus on other types of digital marketing, we create converting video ads and branded video content for our clients. This content can be posted on social media platforms or even on client websites.
Naturally, while all digital advertising services do these things, only some of them are really worth your time and money. So, it’s important to hire a quality, well-reviewed digital marketing company like VisCap Media.
Benefits of Hiring a Digital Advertising Agency
Hiring a digital advertising agency can provide your brand with several major benefits you’ll start to see after just a couple of weeks.
Improved Conversion Rate
For starters, the content created by specialized digital advertising companies can significantly improve the conversion rate you see from your target consumers.
The conversion rate is effectively how many people in your target audience convert from a visitor to your website or online store into paying customers. The higher the conversion rate, the more successful your advertising convinces your targeted consumers that your brand is worth their money.
How can digital marketing companies improve conversion rates? Through a lot of ways, in fact. For example, VisCap Media services boost conversion rates by:
- Crafting quality, thoughtful video ads you can post on social media and other websites. Video ads are very successful at converting people who watch them all the way through, as they can connect emotionally to your customers better than image ads can. In fact, video ads improve click-through rates by 380%!
- Making branded video content for sharing on Facebook and Instagram. Branded video content doesn’t directly advertise to your target audience. But it does provide information or entertainment to your target audience, which improves your authority in your industry and forges long-lasting connections with your eventual customers.
It’s always important to reach for as high a conversion rate as possible. Without a high conversion rate, your marketing efforts don’t “seal the deal” – improved traffic or brand recognition is only half useful.
Without a high conversion rate to match, your marketing campaigns are not truly effective.
Boosted Brand Awareness
However, digital advertising companies can also provide value to the first half of the marketing process: improving brand awareness and making sure that people know your company exists.
Brand awareness is essentially a measure of how well-known your company is in your industry or by your target audience. Say that you sell outdoor gear to hikers and other outdoor activity enthusiasts, like tents, hiking shoes, and more. Your target audience is anyone who is likely to pick up your gear before going on an outdoor adventure.
The higher your brand awareness is, the more likely people in your target audience will turn to your brand first when looking for new camping gear.
You can improve brand awareness by:
- Being active on social media
- Posting informative and entertaining content on your website and social media platforms. Branded video content is a great way to do this.
- Advertising. While you can pay for PPC or pay-per-click ads, video ads crafted by digital advertising agencies are more successful at convincing your target audience that your brand is worthwhile.
But brand awareness can take a long time to build, especially if your company is small and new.
Partnering with an experienced digital marketing firm is a good idea. Our agency has the experience and connections necessary to boost your brand awareness quickly and permanently.
Increased Engagement with Target Consumers
“Engagement” is another key marketing term you’ll need to focus on if you want your online advertising efforts to be successful. By increasing engagement with your target consumers, you:
- Make them more emotionally connected to your brand. This is invaluable, as people who are emotionally connected to your company will be more likely to choose your company when purchasing the types of products you sell
- Make it harder for competing companies to take your target audience away from you. People don’t like to switch away from brands that they already know and trust. They’d rather stick with you if they already know and love your products or brand identity
Engagement is hard to start by yourself, however. Advertisements alone do not drive engagement with your consumers since they aren’t very interactive.
Instead, engagement is improved by:
- Posting on social media and replying to comments or suggestions by your target audience members. This is another reason why a digital advertising agency can help you revitalize your social media advertising methods.
- Posting content regularly on your website and social media platforms. Branded video content, informational blog posts, and guides relevant to your target audience’s interests are all great ways to improve engagement metrics.
Because engagement is such a broad term, lots of small businesses or beginning companies have difficulty improving it by themselves. But a digital marketing agency can do a lot to quickly improve the customer experience for your brand and make sure that your site visitors are interested in what you have to offer.
Why Hire a Dedicated Marketing Agency?
Given how important all of the above factors are, it’s easy to see why hiring a digital marketing agency is a good idea.
Digital marketing agencies are:
- Full of specialists that can create converting content tailored for your brand, its message, and its core audience
- Dedicated to a specific kind of marketing, so you don’t have to sift through other types of marketing agencies
- Better bang for your buck, even if you have a limited budget. If you only have a limited number of marketing dollars to work with, those dollars must be stretched as much as possible. Digital marketing agencies can make sure that’s the case
Still, it’s important to take your time when hiring a digital advertising company if you’re looking for someone to help your ad content convert. Find a marketing agency that:
- Has a solid portfolio of past work so you know they can get the job done
- Has a company culture that matches your own. This means they’ll be able to grasp the emotional core of your brand better than others
- Have specialists in skilled areas. Don’t hire a digital marketing agency that can “do it all.” (odds are, they can’t!)
- It is reasonably priced for your budget
In the end, hiring the best digital advertising agency is the best way to make sure that your online marketing is as successful as possible. Companies with limited marketing budgets need to hire experts to do the bulk of the content creation and thematic presentation work necessary to drive traffic, improve conversions, and boost brand awareness and engagement.
Want to get started and see some of the benefits described above? Contact us at VisCap Media today. As video marketing experts, we are well-equipped and ready to help you create branded video content and digital media for your site and high-converting video ads for social media platforms.
Contact us today, and let’s get started working on your digital marketing campaign plans!