Cyber Monday Advertising With Video Content
Cyber Monday is THE biggest online sales event of the year! If you’re not making video content for your campaigns yet, you need to start doing this immediately. The data clearly shows that video content works!
Cisco claims that “by 2022, 82 percent of the global internet traffic will come from video streaming and downloads” so if you’re not hopping on this growing trend then you may be falling behind.
- Cyber Monday is the biggest online sales event of the year.
- Video content is the best format to advertise your products with.
- Use geofencing when setting up audiences for target customers.
- Use video content on social media and email to get the best results.
- Partnering with a video marketing agency is the best practice.
What Is Cyber Monday?
Investopedia defines Cyber Monday as “an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day. Meanwhile, traditional retailers offer exclusive, website-only deals. The result suggests to some that Black Friday and Cyber Monday have merged into a combination in-store and online shopping experience that has blurred the distinction between the two days.” Cyber Monday is the PERFECT time to be serving up video content around your brand and offerings to take full advantage of this massive event.
In this article, we’ll be talking about helpful tips to best use your video content to better market your products and get new customers during this busy shopping season.
The Value of Video Content
SmallBizGenius states in an article that “Using video on landing pages can increase conversion by 86%” and “69% of people prefer video over text when learning about a product or service.” This is all contributing to the shift in technologies and how people consume information.
Video content is the way to go if you want to rank highly on search engines. And it’s not just for organic search. YouTube search has started ranking video results higher than traditional text-based search results. So making video content now can significantly improve your SEO (Search Engine Optimization) and CTR (Click Through Rate).
Here’s another stat that proves why video content is effective. The video content around the Super Bowl saw nearly 1 billion views on YouTube. This makes it the largest video search of all time.
5 Reasons Why You Should Start Making Video Content Now
- It’s the most effective format for advertising.
- Video content is now the most consumed medium with more and more people watching over an hour of content every day.
- It’s the preferred format for social media platforms.
- It’s the best format for entertaining and educating your customer about your products.
- 88% of marketers are happy with their ROI for social media marketing with video content.
Why Video Content Can Be Useful for Your Cyber Monday Campaign
Video content has so many benefits. If you’ll refer to these 5 points above, then video content is a great way for you to increase your audience, drive more conversions, and make more money.
Research shows that people pay attention to 70% of the things they see in online videos. This is great news for an event that’s entirely held on the internet!
Why do they pay attention? Simply because video content has an emotional impact on your target audience and makes them think and feel. Plus it can be free and it also works!
More likely than not, you’re already posting content to social media on a regular basis but how often are you making videos? Well, last year Target did a study and found that they had made 8.4 million videos but that they were hardly ever viewed. If we take a look at the insights, we can see that videos only reach 9% of their total customer base.
With that being said, they’ve decided to invest in new technology in an attempt to increase the number of views, specifically through video. A bet that Target is definitely not going to lose.
Adding video content to your social media campaigns can boost your sales as well as your user base. Users are attracted to video content because they can watch it on their time, and unlike photos or text posts they don’t have to create content and remember it for the next time they want to show it off. So don’t just make video content for your business, make it well.
By using videos in your marketing efforts, you can have your videos easily searchable through platforms such as Facebook and Youtube. Not only does this make your videos easy to share, but it also makes them easier for people to understand. For example, when you make a video about your business you can talk to it like you would a person and get to know it better.
Creating a Video Content Campaign for Cyber Monday
We’re going to walk you through how to create a Cyber Monday video content campaign that will drive traffic to your store, get you sales, and be seen by your current customers.
It’s important to have a solid strategy so that you don’t waste your time and money on unproductive content. If you don’t have a solid strategy for the entire year, start one. Here is a step-by-step process to create a video content strategy for Cyber Monday.
Your Videos Should Be Targeted at Specific Groups
Think about what your ideal customer should be watching in your company’s videos, and make sure your ads are viewing-friendly for those audiences. For example, if your customers are bored in the morning, you should use light and humorous tone to begin your video.
Some of the biggest online retailers, including Walmart and Amazon, are putting pressure on you to be the best, offering you the biggest price and the fastest shipping options on this major shopping day. If you’re not sure about how to reach this highly active shopping day audience or if you need some inspiration then consider these great ideas from our video content experts!
What to Say in Your Video
Make sure that you’re trying to create a video that makes it easy for consumers to want to watch more of your content. This is a great opportunity to create video ads that show products or services in the best possible way. Most online shoppers are interested in knowing what you’re selling.
How to Create an Effective Video Content Ads Campaign
How do you successfully capture your viewers’ attention when they’re browsing your website, clicking on your eCommerce site, or simply browsing around?
Use Your Location to Attract Your Audience
One way to successfully capture your viewers’ attention is to use the location data that your website has available. Google location targeting can help you save money by encouraging people to come to your site.
Use Geofencing/Geotag Data
Geotag data is the location data of your website visitors. If you have a location for your eCommerce site, then you can easily target potential buyers with their exact location. This technique in marketing is known as geofencing. In order to determine which geotags are available to your site, use Google My Business or check with the developer.
If you’re not familiar with creating an effective video marketing campaign then start by learning a few quick hacks.
Ask yourself: Are my customers or clients going to be talking about my business in the coming week? Do I have an in-house producer/director available? Have I filmed my own voice yet?
Just putting together your own content doesn’t mean that you have to post a stupid video! A good video should have the right tone, edit, and production value. Learn from the masters, and treat your own video like it’s a client. There should be some care taken with your branding, overall grammar, and proper spacing. Most importantly, make sure that your viewers can tell who’s talking in your video.
Adding Video Ads to Your Social Media and Email Marketing
Social media and email are two of the most powerful tools you have when it comes to reaching your customers. You don’t need a video site, you can just create a free YouTube or Vimeo account and make your own. Or, if you want to leverage social media, you can use a tool like Hootsuite that allows you to schedule your videos and alerts you when it’s time to start posting.
Specialized Tools for Creating Video Content
Video is not a one size fits all process.
Let’s say you’re looking to create some video content for your Instagram page. You can post a link to your video on Instagram and you don’t have a monetization strategy. This isn’t a good look. You might have videos that you want to post for your Instagram page but you don’t know how to market them effectively. That’s why it’s crucial that you add video ads to your Instagram and email marketing efforts.
Why Video Ad Campaigns are A Necessity For Small Businesses
The data clearly shows that video is now the top choice for shopping purposes. It doesn’t matter if you’re shopping for new gadgets or electronic equipment, the consumer’s behavior continues to change. In the past, you would hear the voice of the seller when shopping for the product you were looking for.
Why Hire a Video Marketing Agency?
There’s a bunch of different reasons to hire a video marketing agency, but here we’ll give you a few of the top reasons why:
- The time, learning, and investment needed to make high-quality videos will be more expensive and time-consuming than you think.
- Time spent making product videos is time that could be spent elsewhere such as doing business management or optimizing operations.
- Most people don’t have access to video marketing professionals, inside scoops, frameworks, marketing theory, videography knowledge, modern trends, and marketing data making the task even harder to succeed at.
Some companies aren’t sure how to approach video marketing, Black Friday advertising, content marketing, and creating visually driven ads. That’s completely normal! There are experts in this field who are more than happy to help you with all of your video marketing needs! There are video marketing agencies and creative advertising agencies that can handle any size project you’re currently dreaming of!
How to Find The Right Video Marketing Agency
How do I find the right video marketing agency if I don’t want to handle Cyber Monday video marketing? The right choice will be the one that you match up with well and the one that can deliver the best possible results for your Cyber Monday marketing campaign. Here at Viscap Media, we specialize in providing video and display creative assets. We also have various case studies of other brands in your current situation!
The process of creating visually driven ads isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.
It’s even worse if visually-driven ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting. Not to mention the video advertising optimization based on data & analytics.
It is a best practice to find a really great creative video marketing agency to do the heavy lifting when it comes to a video commercial. Here at VisCap Media, we’re marketers at heart and not just geeks with cameras.
VisCap Media makes influencer marketing product videos, scroll-stopping social media marketing videos, and much much more. When you want to hire a video marketing agency for your Cyber Monday marketing campaign, I know VisCap Media is a specialist in this field and will be your first call! Anyways, all of these things have learning curves to them and it’s sometimes better to step away and let the professionals handle the project.
We want you to get the best possible results with your visually-driven ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising to learn more.
When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.
To make a long story short, Cyber Monday is the biggest online sales event of the year. Video content is the best format to advertise your products with, especially for a MASSIVE online event such as this.
Use geofencing when setting up audiences for target customers. Video content on social media and email to get the best results. Partnering with a video marketing agency is the best practice.
Cyber Monday is the perfect opportunity to hit really high sales numbers. The best way to take advantage of this opportunity is to use video content as part of your marketing campaigns.