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How To Create High-Converting Video Ads Cody At GeekOut Miami Article Thumbnail

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How To Create High-Converting Creative Video Ads

What mistakes are people making with their video advertising? How can video marketers fix these mistakes and succeed in the modern battlefield of video advertising? How should video advertisements be structured and which key elements should be included?

Throughout this article we’ll walk you through everything you need to know about how to create high-converting creative video ads that ACTUALLY work in the modern space. Keep reading to learn more.

 

Key Takeaways

 

 

  1. F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.
  2. A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.
  3. Use the 80/20 Rule when launching and testing video ads.
  4. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.
  5. Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

 

5 Key Takeaways How To Create High-Converting Video Ads

5 Key Takeaways How To Create High-Converting Video Ads

Mistakes People Are Doing

You are missing out on scaling growth opportunities, If you’re doing any one of these:

Launch new creatives once in a while
No systematic approach?
Not sure what, how, or why?

If you are not pumping out new creatives, your competitors who do will ultimately convert your customers into theirs. You wouldn’t be able to run enough split tests to truly optimize your ads with split testing. You also need to have more ad options to discover your biggest winner.

Most people only know the hook and CTA, and don’t understand what goes in between them that contributes to a successful ad. Without a systematic approach, you can’t identify what’s actually working, and wouldn’t be able to recreate the success.

Once you are familiar with what goes in between Hooks & CTA you can now create countless optimized video ads to launch creatives to hit the range of 50 to 100 per week. All you need to know is what modular & scalable pieces to plug them into the frame.

Get Familiar With This Pre-Production RoadMap

Pre-Production Roadmapping Modular Video Advertising

Pre-Production Roadmapping Modular Video Advertising

 

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F.E.M.S.S.A.

F.E.M.S.S.A. stands for: Frameworks, Elements, Modular, Segments & Structure, Auditing. Let’s dive deeper on this subject and talk about each part of the theory.

Frameworks

Frameworks are tested, and they’re proven. It produced 6-7 figures winning results many times and with many different industries. This is where you can get your best chances of success.

You can plug & play with these frameworks. They’re repeatable. But you have to fill the framework with modular elements.

When time gets unpredictable you want to rely on your Framework. You can be assured and know that you can take your elements, plug them in there, and expand.

This is one of our proven frameworks below!

Ex. Pass UGC Framework

 

Cody GeekOut Miami Talk Thumbnail

Cody GeekOut Miami Talk Thumbnail

 

Video Frameworks For Modular Video Advertising

Video Frameworks For Modular Video Advertising

Elements

Elements For Modular Video Advertising

Elements For Modular Video Advertising

 

Elements are the components that make up your ad, think about baking a cake.

You want to start looking at contents in a way that when you see these pieces, you can identify them. Once you can identify them! You can recreate them! Because now you can understand what is contributing to your success.

Our team figured this out and made each element, 4 seconds long, because that’s the amount of time somebody will need to read the copy and take in the visual. We always aim for 4 seconds & hardly ever go over.

This is all you will need is to identify what pieces you have been using for your success. Here are the elements that make up an ad, but not all of them are a part of one ad!

Modular Videos

Video Multiplication For Modular Video Advertising

Video Multiplication For Modular Video Advertising

You want your elements to be modular! Why? Because you want repeatable success for your creatives. If you want to recreate your success, you need to be able to break it down and know what your ingredient list is.

You can then take a successful element from one ad, plug it into another ad, and several other ads. Being modular extends the life of your content & lowers your cost per content.

Segments & Structure

You need to know to the deepest level of what it’s going to be categorized so you can use it over and over again.

Anytime you can introduce a product with social proof, PR, or a number of reviews, it is HIGHLY effective and people will start to believe it is all it seems to be.

The structure of these elements is very important because they determine what framework you’ll be using. For example, these two are similar but there is a difference between product intro and discovery. Mixing the two will set off the tone, perspective, and the viewers.

Without structures, you are not able to reuse the element easily, and not going to have much life out of them. It won’t let you roll over the success you have.

Auditing

Begin with creating your inventory and taking the contents you already have.

To Audit, you want to look for your winners & losers. Find which element works & didn’t work, and segregate them. From here, we want to cross-reference them. Look for what element is in this ad & that ad, and find the one being repeated.

The next question to solve is, which one of these is leading to success? These are the ones you want to be repeating. Take Inventory, track how many elements do you have that lead to success.

You’ll want to plug in the winning element and play, you’ll be mixing and matching the elements with an educated approach. After you have received data back from the Plug and Play, you can now start split testing because you’ll know what each part of the ad is made out of.

Analysis and Implementation For Modular Video Advertising

Analysis and Implementation For Modular Video Advertising

 

Step #1: Analyze Winner & Losers: Ad 1, Ad 3, and Ad 4 are winners with the highest conversion rate, lowest CPM (Cost Per Mille), and Highest CTR (Click Through Rate) stopping power, view time.

Step #2: Cross Reference: Hook #3 & Intro Product #2 are the same.

Step #3: Take Inventory: Record the winning elements from all the videos in the cross-reference

Step #4: Plug & Play: take all the winning elements, mix & match to fill the framework.

Audit Recap!

Think of A.U.D.I.T. as:

Analyze
Usability
Distribute To Your Framework
Integrate it
Test It

Clients typically want to pay $4K to 5K per Content Packages. Yes, they’re not cheap! It comes with 68 Unique Pieces and about 2-3 storyboards.

How To Test Your Modular Video Ads

Good creatives should never die out! Let’s make sure we’re getting rid of the riff raff and promoting the hell outta the winning video ads.

It’s always important to test ads with the P.L.R.T. or the Path of Least Resistance Test. If you’re testing creatives, that means you should ONLY be testing creatives.

This means that proven copy and proven thumbnails should be used to prevent these variables from affecting your results.

From there, you’re gonna start gold mining. Red, yellow, and green are used to sort the different variations to see which video ads performed the best.

Red is going to be at the bottom of the barrel, below metrics, and needs to be cut.

Yellow is in the middle and can go either way. To figure out what to do with yellow video ads, use a correlation decision making tree.

Green are your winning video ads that have floated to the top and need to be promoted and scaled like crazy.

4 Metrics For Measuring Video Ad Performance

  1. Average Video Watch Time
  2. Playthrough Percentage
  3. Cost Per Click
  4. Click Through Rate

 

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

4 Metrics For Measuring Video Ad Performance Infographic For High-Converting Video Ads

 

You can also apply the 80/20 rule where 80% of the video ads are made using proven frameworks, and the other 20% is used for testing. You can also go 70/30 or 60/40 depending on how many new video ads you would like to test.

In a sticky situation, you can still fall back on your proven framework ads that are guaranteed to provide results. These are your workhorses that will keep you moving, but you GOTTA be consistently testing new video ads.

The more you can test, the more likely you’ll strike a goldmine video ad that will be an absolute winner.

 

How To Create High Converting Video Ads BTS Cody

How To Create High Converting Video Ads BTS Cody

The Power of UGCs

User Generated Content, or UGC, is a really useful framework that can be repurposed to create MANY more video ads than before.

There’s more than two ways to use UGC content, but we’ll go over two in this article as an example. The two ways we’ll be talking about using UGC content is in Direct Response (DR) script driven videos and in element morphing pieces of video ads.

Any winning videos can be turned into UGC content through UGC morphing. When morphing, we’re basically turning all text-driven elements that were in the video ad and automatically bring them to UGC style content. Turning the video ad into something very similar to “As Seen On TV” ads.

In past frameworks, AFTER the solution has been introduced inside of the video ad, the UGC content is used to provide social proof and reinforce the product as a believable solution to the target audience.

 

How To Create High Converting Video Ads Miracle Sheets UGC

How To Create High Converting Video Ads Miracle Sheets UGC

Here’s How To Bring Your Cost Down Per Content

Let’s say you get 8 Unique Pieces of video advertising content for $8K.

That puts your piece per content at $1K. If you break those pieces into modules fashion you can now multiply how many ads you have. You can make 80 content and that will bring your cost per piece of content down to $100.

Get familiar with F.E.M.S.S.A. to scale aggressively! Let’s make up for iOS 14 privacy updates in the most creative way possible!

Why To Hire A Video Marketing Creative Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

So, to make a long story short let’s run through the 5 key takeaways from this article.

F.E.M.S.S.A. is for pre-production roadmapping and stands for Frameworks, Elements, Modular, Segments & Structure, Auditing.

A.U.D.I.T. is for screening video ads for performance and stands for Analyze, Usability, Distribute To Your Framework, Integrate it, Test It.

The 4 key metrics to look for when auditing an ad are video average watch time, playthrough percentage, cost per click cost, and finally the click through rate.

Use the 80/20 Rule when launching and testing ads. Use the P.L.R.T. or the Path of Least Resistance Test to test ads and keep constant variables.

Any winning video can be repurposed into a kick-ass UGC video ad through morphing.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help! To learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

GeekOut Ukraine

Now that you’ve gotten a taste of Viscap Media’s CEO speaking about powerful modular videos and UGC content that convert, it’s time to see him in-person or in real-time on a livestream!

We’re excited to announce that Cody Iverson will be speaking at the GeekOut Ukraine event on Saturday August 28, 2021 at 11AM GMT. You can follow the link to GeekOut Ukraine Live to get your FREE pass to watch.

Don’t miss your chance to learn new ways of using video advertising and UGC content to skyrocket your eCommerce business to the moon!

We look forward to seeing you there!

 

 

Sources:
GeekOut Ukraine Live | GeekOut

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