Your FBA Business and Video Commercials BTS
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Your FBA Business & Video Commercials

Your FBA Business and Video Commercials Article Thumbnail

Your FBA Business and Video Commercials Article Thumbnail

 

Your FBA Business And Video Commercials

Running an FBA, or Fulfill By Amazon, can be very profitable if it’s done right. If you’ve been on social media recently, you may have seen some videos trying to convince you to start an FBA company to make some serious money or run a side gig. Let’s go through what an FBA business is, how to do marketing for an FBA business, and how important a video commercial is to advertising for an FBA well.

By the end of this, you’ll know more about an FBA business, will be able to figure out if you want to start an FBA business, and how to do marketing for your FBA business.

Let’s get started!

 

 

 

Key Takeaways

  1. FBA stands for Fulfillment By Amazon.
  2. FBA helps list, store, and ship your products.
  3. There are lots of tools available to help start FBAs.
  4. Using video commercials for FBA is a best practice.
  5. Partner with a creative ad agency for the best video commercials.

Your FBA Business and Video Commercials - 5 Key Takeaways

Your FBA Business and Video Commercials – 5 Key Takeaways

 

What Is An FBA Business?

An FBA business, or Fulfillment By Amazon business, is an eCommerce store that’s set up through Amazon. Operating an FBA business can help with product listing, storage, and shipping.

 

The idea is that with an FBA business, Amazon will help with listing on their massive eCommerce platform, hold onto your product inventory, and ship the products out from their warehouses once the product has been sold.

In 2021, 56% of Amazon sellers were third-party sellers according to Statista, and profits from third-party sellers grew by 34% in the second quarter. This means that there’s money to be made on this platform and sellers can get in on the action pretty easily.

Amazon lays out really easy-to-follow instructions for sellers to get started. You can check it out below.

 

Your FBA Business and Video Commercials Setup Instructions

Your FBA Business and Video Commercials Setup Instructions

 

You can start setting up your FBA business today by following this link for Amazon Seller sign-up. With all of Amazon’s infrastructure, daily website traffic, and ease of use it’s a no-brainer as to why so many people are wanting to sign up to start their FBA businesses.

Finding items that’ll sell really well for your FBA business can be kinda tricky sometimes. You can look at the Amazon top sellers list, popular trends, seasonal products, or use a product research tool to automate the whole process.

There are a million and one different amazon product research tools out there, both paid and free, one tool you can look into to get you started is Sellzone. They help with listing optimization, Amazon SEO, product research, and listing protection to name a few. You can also search for a few others and compare them to find the right FBA business tool that fits your needs.

 

Your FBA Business and Video Commercials sellzone.com product research tool

Your FBA Business and Video Commercials sellzone.com product research tool

 

Another interesting thing to try is to do keyword searches and try to find products that are about to get popular but aren’t yet. These will provide the most returns as you’re filling a gap in the market.

Something interesting to look into to take it a step further are private label products. These are going to be the products that have the highest profit margin. These are products that already exist that get changed a little bit, rebranded, then listed to be sold.

If you’re looking to find the best returns, the private label approach will be the best FBA business strategy for sure.

The key difference between an FBA business and one that does drop shipping is whether or not the seller buys the merchandise. With an FBA business, the seller needs to buy all the merchandise, then ship it to an Amazon warehouse where it gets stored until the product’s bought and shipped to the customer.

An example of companies that do drop shipping are Teespring and Threadless. They’re both print-on-demand (POD) dropshipping companies where the seller doesn’t do anything but set up the online store and direct traffic to purchase the products off the website. The dropshipping company then does everything from printing to shipping without any money out-of-pocket from the seller. The seller simply collects their cut of the sale after the product is purchased.

 

How To Do Marketing For An FBA Business

 

Your FBA Business and Video Commercials eCommerce Lifestyle Image

Your FBA Business and Video Commercials eCommerce Lifestyle Image

 

Doing marketing for an FBA business can be tricky when just starting out. There are plenty of tools that Amazon sellers can use to help them increase the sales of their products without having to be marketing gurus themselves. Tools like Sellzone that we mentioned above are perfect for starting out your Amazon marketing. The next step up from these tools are going to be AMAs.

An AMA, no not the American Medical Association… or the one for marketing… We’re talking about an Amazon Marketing Agency. These agencies specialize in marketing products on the Amazon platform. They may do anything from Amazon SEO to managing auto-bids and media buying.

To get the most out of Amazon Marketing Agencies, it’s best to match these services up with a really great creative advertising agency. Companies like Viscap Media, can help with video commercials that Amazon Marketing Agencies can launch to get the best results possible.

To take things an extra step further, and get even more business for your FBA business, using a media buying agency that goes beyond Amazon may be the best option. These media buying agencies will help launch the creative video commercials in more places than just one platform to get a wider reach and more conversions for your products.

Using a media buyer like Sellers Alley will help your FBA business advertise on social media platforms like TikTok, Facebook, Instagram, and Google. That’ll open up more options for scaling your business in the future as well since you’ve now started expanding your marketing mix to include a wider range of touchpoints to reach customers.

 

Video Commercials For Your FBA Business

 

Your FBA Business and Video Commercials Behind The Scenes

Your FBA Business and Video Commercials Behind The Scenes

 

Creating product videos, branded videos, product photos, and other visual assets for your FBA business can be difficult to put together. There’s a LOT of work that goes into making good creative assets to advertise with and it can be a real learning curve for FBA businesses trying to make the assets themselves while also running the business.

These video commercials are your best bet at making a conversion on Amazon and can be used across other social media platforms to funnel potential customers to your Amazon page.

The best way to use video commercials is to have high-converting video creatives that have been based on proven frameworks that are guaranteed to produce results for your FBA business. These video commercials are then used across social media platforms and other areas of digital advertising to create awareness, consideration, and conversion all within the same video!

If you’d like to learn more about social commerce and possibly adding your storefronts to social media as a point of purchase, you can read all about it in our article about How Social Commerce Is Changing The Future of eCommerce. It’s a really interesting article and you’ll learn more about more ways to use social media marketing to expand your FBA business.

There’s a bunch of options to choose from when picking a type of video commercial. Everything from UGC (user-generated content) testimonials, demo videos, to viral video commercials are all options on the table, and the best practice is going to be using a mixture of these types of videos and maybe one or two other ones in a marketing campaign based on your marketing goals to get the best results possible.

 

Why To Hire A Creative Video Advertising Agency

The process of creating video commercials isn’t easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work, so it’s very time-consuming.

 

It’s even worse if video commercials are being made by less experienced individuals as there’s quite a learning curve to everything from writing, to filming, to tracking, & reporting.

 

It’s the best practice to find a really great creative video advertising agency to do the heavy lifting when it comes to a video commercial. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We also have had experience running eCommerce stores, as well as marketing for them. Most of our clients have eCommerce websites and focus on direct-to-consumer products. This allows us to use our experience to help eCommerce businesses as we’ve had first-hand experience with what FBA businesses are going through.

 

We want you to get the best possible results with your video commercial campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

 

Summary

To make a long story short, FBA stands for Fulfillment By Amazon. Using FBA helps sellers list, store, and ship products to customers and can help reduce headaches a lot of sellers may have with selling products online.

There are lots of tools available to help start FBA businesses and help with marketing. It’s important to pick products that are known to sell well and choosing to sell private label products will make for the best profit margins.

Using video commercials for FBA businesses is a best practice and is really important for driving more sales to help scale the business. Partnering with a creative ad agency to get the best video commercials will get the best results for your product sales.

 

Sources:
Fulfillment By Amazon | Amazon
Amazon Private Label | AMZ Scout
Amazon Third-Party Sellers | Statista
Home | Teespring
Home | Sellzone
Amazon Seller Sign Up | Sell Amazon

Edutainment With Video Advertising Laptop On Fire
Articles

Edutainment With Video Advertising | VisCap Media

Edutainment with Video Advertising Thumbnail

Edutainment with Video Advertising Thumbnail

 

Edutainment With Video Advertising

How are marketers capturing the attention of their target audience and educating them at the same time? They’re using edutainment to better relay the information about their products to consumers in an engaging way that captures their attention.

Throughout this article, we’ll cover what edutainment is, where it originated, how edutainment works in video advertising, and how effective edutainment is in video ads.

Read on to learn more about edutainment with video advertising and add more useful knowledge to your marketing tool belt! You’ll also gain some insights that you can add to your overall marketing strategy as well!

 

Key Takeaways

  1. Edutainment is a mix of education and entertainment
  2. Edutainment video ads work by informing the target audience about the problem, solution, and your product.
  3. Edutainment can be used all throughout the customer journey.
  4. Edutainment marketing is highly effective in both the short and long term.
  5. Partnering with a creative advertising agency to do edutaining video advertising is the best option.

 

What Is Edutainment And Where Did It Originate?

So, edutainment is a combination of the words education and entertainment. It’s the most common iteration of infomercial or infotainment and has been very popular in video advertising for quite some time now.

Even if we look back to the time before online video advertising when TV was widely consumed, we had Billy Mays, the Flex Seal commercials, or full 30-minute episodes of jewelry sales.

The word edutainment comes from Bob Heyman for the National Geographic Society in 1973 while producing documentaries; however, some sources have claimed it goes as far back as 1954 with Walt Disney describing educational short films for children.

Edutainment has only evolved in the past few years into something that is more native to the social media platforms they’re on, and to resonate with the changing target audiences they’re now shown to through video advertising.

As marketers, we must figure out how to educate consumers about our products without boring them to death. We use education in marketing because more educated consumers lead to more conversions and more happy customers.

After purchase, they’re less likely to return items or experience buyer’s remorse. This is because more consumers are going through the purchase knowing full well about the product.

 

@viscapmedia

Edutainment in Marketing! #edutainment #marketingstrategytips #smm #contentmarketingstrategy #videoadvertising #digitalmarketingtips #viscapmedia

♬ Neon Bass – Tangelene Bolton

 

How Does Edutainment Video Ads Work?

Using edutainment will limit the amount of other research that potential customers have to do before purchase, and is a great way of plugging your product as the solution to their problems at the same time.

It’s knocking out two birds with one stone! On top of all of this, using edutaining video advertising shows that your brand is an expert in the field and knows their products, customers, and industry!

The 5 best video advertising styles to do edutainment with include:

  1. UGC (User Generated Content) Testimonials
  2. Three Reasons Why
  3. Viral Relaters
  4. Micro Ads
  5. Product Demos

Top 5 Best Edutainment Video Types

Top 5 Best Edutainment Video Types

 

Edutainment Throughout The Customer Journey

Edutainment is a wonderful tool that can be used throughout the customer journey. Let’s walk through each step and see how and why it’s useful at each stage in the journey.

 

Edutainment Research Customer Journey

Edutainment Research Customer Journey

 

Edutainment In The Awareness Stage

Using edutainment in the awareness stage is a great way of informing potential customers that aren’t even aware they have a problem, or that there’s a solution out there that they do indeed may have a problem.

This can address an inconvenience they experience in their life that you know your product is the solution to. The best way of conveying this information is to educate them through engaging video advertising, whether it be short or long-form.

 

Edutainment In The Consideration Stage

Edutainment in the consideration stage is really important to getting the conversion as this is the stage that customers are aware of their problem and they’re doing online research to find the best solution.

By using edutainment at this stage, potential customers are learning more about the problem, solution, AND your product!

When your potential customer feels they can trust your brand, trust the information you’re providing, and trust your product, they’re almost guaranteed to convert!

The best form of edutainment at this stage in the journey is again, using short and long-form video advertising. Using short-form video advertising across different channels will increase the chances of your potential customers running into your information.

Some options for short-form video advertising include Google Video Ads (YouTube) and social media video advertising. Extra points if there are user-generated video testimonials that potential customers can easily find as this will also increase the level of trust your target audience has with your brand.

An option for long-form video advertising is to use livestreams with a PowerPoint to provide as much information about a topic as possible and steer the target audience to close at the end. This is a better option for bigger ticket options that require more consideration before purchase.

If your target audience is still not likely to convert after the video advertising, a link to learn more information in a landing page works really well!

 

Edutainment Research Landing Page

Edutainment Research Landing Page

 

Edutainment In The Convert Stage

So, now that our target audience is aware of their issue and has been researching solutions, it’s time to finally convert them and close the sale!

This is best done with a call to action. It’s usually at the end of the livestream in the form of a submittable form, or in the form of a direct link to checkout with the shorter form video advertising.

It’s best to make sure that all your bases have been covered in the previous two stages to get the highest possible success rate.

 

Edutainment In The Loyalty Stage

Some people get unsure with their purchases after the conversion and may do some extra research to make sure that the solution they picked is the right one.

This is the part where we reassure the customer and teach them a bit more about the product, brand, and problem that they’re facing.

The best way to prevent buyer’s remorse and increase brand loyalty is through user-generated testimonial video advertising, three reasons why videos, and even how-to videos on using the products.

This’ll help customers stay happy as a clam and prevent them from returning your product that they should have full faith in.

 

Edutainment With Video Advertising Laptop On Fire

Edutainment With Video Advertising Laptop On Fire

 

How Effective Is Edutainment In-Video Ads?

Edutainment has been used in everything from children’s education, such as Sesame Street, to public service announcements, such as the Dumb Ways to Die, and has shown to increase motivation, engagement, and improves focus.

In a recent Poof New Sales article, the use of education in marketing leads companies to 3 times more sales at 62% of the cost! They also state that the lead qualities are better.

These statistics make sense when we take into consideration what we talked about above of having more educated customers being more likely to buy, and be happier with their purchase.

To back up these claims even more, a recent study by Conductor showed that educational marketing content made customers 131% more likely to make a purchase.
This is because we are reinforcing our value proposition with knowledge, data, and facts so that consumers better understand what product they’re getting for the cost.

Not only are edutainment marketing consumers more likely to convert, but Conductor also has data to support that there’s long-term benefits of using educational marketing to increase the overall trust and affinity for a brand by about 8%-9%!

Even if the conversion doesn’t happen in the short term, the potential customers are more likely to convert later on after seeing more video advertising.

Seeing the long-term benefits of edutaining marketing video advertising is not surprising as we’ve established that we are experts in our field and know what we’re talking about as we inform the target audience.

 

Edutainment With Video Advertising Dog Chews UGC

Edutainment With Video Advertising Dog Chews UGC

 

Why You Need A Creative Agency For Your Edutainment Video ads

Creating edutaining video advertising can be a bit tricky for some brands to do. Bringing in a creative agency to get the work professionally done may be the best option.

A good video advertising creative agency will be able to do everything from scriptwriting to tracking & reporting with video advertising assets that can be improved and scaled on various different platforms across your marketing mix.

The best video advertising styles to help brands get started with their edutainment include formats like user-generated content testimonials, three reasons why, viral relaters, micro ads, and product demos.

Here at VisCap Media, we specialize in all these different formats and MORE! Our videos are PERFECT for pushing potential customers through the different stages in the customer journey all in a very short period of time. Everything from awareness to conversion with a CTA gets covered within the timeframe of the video advertisement.

When you’re ready to start video advertising with edutainment, let us know and we can schedule a free video call and consultation to see if we’re the right fit for your brand!

To learn more about our services, click through to see us on the web!

 

Edutainment With Video Advertising Product Promotion

Edutainment With Video Advertising Product Promotion

 

Summary

To make a long story short, Edutainment is a mix of education and entertainment. It was named in 1973 by Bob Heyman.

Edutainment video ads work by informing the target audience about the problem, solution, and your product. This increases conversion, trust, and affinity for your product.

Edutainment can be used all throughout the customer journey, and can all be done in the same video ad by high-quality creative ad agencies.

Edutainment marketing is highly effective in both the short and long term. It increases the conversion rate by 131%. Edutainment also increases trust and affinity for a brand by 8%-9% in the long run.

Partnering with a creative advertising agency to do edutaining video advertising is the best option. When you’re ready to start, contact us at VisCap Media to start your video advertising campaign!

 

Sources:
Why You Should Create Content That Educates And Entertains | Marketing Profs
That’s Edutainment | The Marketing Sage
Edutainment | Leverage Edu
Educational Entertainment | Wikipedia
Dumb Ways To Die | PSA Melbourne Trains
Home | Sesame Street
Education Based Marketing | Poof New Sales
Winning Customers Educational Content | Conductor

Articles, Marketing Guide

AI In Marketing & Video Ads | VisCap Media

AI in Marketing and Video Ads

AI in Marketing and Video Ads

 

AI In Marketing & Video Ads

Using AI, or artificial intelligence, in marketing is becoming more and more common every day. Companies like Google and TikTok are taking advantage of the new technologies readily available, and more companies should be following suit to get the most with their advertising spend. It’s amazing to see what modern technology can do, and if digital marketers are not keeping up with the most modern trends and technologies then they risk being left behind.

Through this article, we’ll be talking about what AI in marketing is, how marketers can use AI in marketing, and how AI can be used in the creation of video ads.

 

 

 

Key Takeaways

  1. AI in marketing is getting more important by the day.
  2. Big Tech and ad agencies all use AI in marketing.
  3. There are a million and one things agencies can use AI in marketing for.
  4. Creating and optimizing video ads using AI is the best practice.
  5. Contact a creative ad agency when you’re ready to launch video ads.

5 Key Takeaways for AI In Marketing And Video Ads

5 Key Takeaways for AI In Marketing And Video Ads

 

What Is AI In Marketing?

IBM defines artificial intelligence as “something that leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind” and this definition is a great place to start when talking about AI in marketing.

AI in marketing is about automating tasks that can be repetitive and boring with robots or computers that can do the tasks more efficiently than any person ever could. This allows marketers to get back to higher-level tasks as a lot of the lower-level actions are being automated.

AI in marketing also makes collecting useful information and getting key insights with the collected Big Data a lot quicker and more accurate. This allows for marketers to hyper-target potential customers, then reach the target audience at the right place at the right time. This makes every dollar of ad spend go even further as it’s being used in the best way possible.

 

The best use cases for AI in marketing are for times where speed, accuracy, and scalability are really important. Artificial intelligence is really good at doing large repetitive tasks quickly and accurately.

This is why Big Tech companies are using AI in marketing to run all their advertising bidding auctions and optimizations. Companies like Google and TikTok use artificial intelligence to make sure that the highest bidder for the video ads space (even by a penny) is the winner. This is done so frequently every minute that it’s not possible to even think about what a manual process would even look like.

 

AI in Marketing - Google Ads Screenshot

AI in Marketing – Google Ads Screenshot

 

Google and TikTok also have artificial intelligence software that will put together different modular ads from creating multiple variations of the same part.

Google and TikTok use AI in marketing to have advertisers upload a bunch of different variations for each part. The advertisers can upload a bunch of titles, a bunch of descriptions, and a bunch of video ads. Google and TikTok will take all those variations, mix & match the different parts, then test to see which combination works the best.

Advertisers can then go in, swap out the parts that don’t really work, and then have Google re-test the winning combinations with the new parts to get even better results.

AI in Marketing - TikTok Ads Screenshot

AI in Marketing – TikTok Ads Screenshot

 

How Can Marketers Use AI In Marketing?

There are plenty of different ways that marketers can use AI in marketing from the chatbots on websites to creating video ads automation to speed up creation.

Using AI in marketing also allows marketers to use customer data to better understand their target audience and gain powerful insights or predictions from the provided data.

These key insights are then applied to their overall marketing strategy to improve on current marketing results. These insights can also be used to be acted on faster to provide the best reaction time possible to make changes within a campaign. Being able to pivot during a campaign at the drop of a hat is very useful in marketing campaigns to get the best results possible from a marketing campaign.

 

AI in Marketing and Video Ads Analysis & Optimization

AI in Marketing and Video Ads Analysis & Optimization

 

Using key insights collected from AI lets marketers make more custom approaches with each client or customer they deal with. To have the most personalized experience possible. This helps the customer relate to the brand a lot better and become more responsive to points of contact the potential customer has with the brand.

A recent article from Forbes has a top 4 list of uses for AI in marketing. In the article, the top 4 they list include using AI in marketing for customer targeting/personas, campaign monitoring, sales forecasting, and chatbots.

It’s interesting that Forbes mentions the use of customer targeting/personas as well as campaign monitoring since Viscap Media does both of these things for our clients!

Using AI for campaign monitoring is something that we offer our clients to optimize their ad performance with the launch of video ad creatives. This allows us to find out who the winners and losers are in a very short period of time. We can then course correct and scale the winners to bring the best results to our clients.

AI in Marketing and Video Ads Optimizing Daily Tasks

AI in Marketing and Video Ads Optimizing Daily Tasks

 

How Can AI Be Used In The Creation Of Video Ads

Using AI in marketing for tracking & reporting is an awesome tool that allows us to create, test, and optimize video ads performance. We also use AI in the video ads making process. This is done by modularizing the video-making process. We’ll summarize the process here, but you should definitely check out our other article that goes more in depth on the topic Modular Videos in Video Ads.

Using modular videos allows us to create video ads at scale! It’s the best way of getting 100 video ads out of just one. This is done by breaking the video up into different parts. This makes up the video framework where we assemble all the parts together to make a complete video.

Multiple different variations are then made for each part of the video so that the different variations can be swapped out to make completely different videos. Let’s say there are 3 intros, 3 bodies, and 3 endings to keep things simple. These different parts can be rearranged so the first video would be intro 1, body 1, and ending 1. The second video would be intro 1, body 1, and ending 2. This is repeated until we have 27 total videos.

 

AI in Marketing and Video Ads Modular Parts

AI in Marketing and Video Ads Modular Parts

 

Think of this kinda like putting different puzzle pieces together, or building blocks with pieces that can be replaced. The parts can be swapped out with the final product staying the same.

When we launch the video ads on a platform, tracking & reporting are used and we can pivot at the drop of a hat to optimize the creatives for the campaign. New video variations can be created and added at the speed of light!

This has been the best practice since new privacy features started being released that limit tracking and reporting. Using the new format of video ads allows for multiple shots that can be retargeted compared to the old style where if the video ad misses, then the company may need to start from scratch.

How Can AI Be Used In The Creation Of Video Ads: Summary

So, to recap, Viscap Media uses AI in marketing to perform 3 key functions. These functions include:

  1. Customer Targeting
  2. Video Ads Creation
  3. Tracking & Reporting

 

3 Ways Viscap Media Use AI In Marketing and Video Ads

3 Ways Viscap Media Use AI In Marketing and Video Ads

 

@viscapmedia

3 Ways Video Ad Agencies can use AI in marketing #videoads #digitalmarketingtips #marketingtok #marketingstrategy #viscapmedia #smm

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Why To Hire A Creative Video Advertising Agency

The process of creating video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming.

 

It’s even worse if the video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

 

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras.

 

We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

 

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

AI In Video Marketing BTS

AI In Video Marketing BTS

 

Summary

To make a long story short, AI in marketing is getting more important by the day as more ad agencies and tech firms use more AI to stay competitive. Big Tech and ad agencies all use AI in marketing. This includes everything from daily tasks to optimizing million-dollar marketing campaigns.

There are a million and one things agencies can use AI in marketing for, and if digital marketers don’t keep up with these new technologies they risk being left behind. Creating and optimizing video ads using AI is a best practice. It’s also something we do at VisCap Media.

Using AI in marketing does make things easier, but creating results-driven creative video ads with proven frameworks is still a difficult project. Feel free to reach out if you’re having trouble with your creative content.

 

Sources:
4 Ways to Use AI for Marketing | Forbes
What is Artificial Intelligence | IBM
10 Examples of AI in Marketing | INC.com

innovative marketing in video advertising Being First
Articles, Marketing Guide

Innovative Marketing In Video Advertising | VisCap Media

Innovative Marketing In Video Advertising Thumbnail

Innovative Marketing In Video Advertising Thumbnail

 

 

Innovative Marketing With Video Advertising

Marketing certainly is an interesting space to work in…

The industry is ALWAYS evolving and keeps us marketers on our toes trying to stay ahead of the game and be the first to introduce new theories, processes, and techniques to different situations to get the best results possible.

While consumers become flooded with over 10,000 brands a day, the rise in innovative marketing has grown in importance. It comes from a need to disrupt the status quo and flip it upside down.

Doing disruptive marketing is important as standing out from the crowd (in the right way) will create scroll-stopping viral content that people will want to remember and share!

In this article, we’ll go over what innovative marketing is, how it works in video marketing, and why marketers use innovative marketing in video advertising.

Continue reading to learn more about this topic as if you’re not on the cutting-edge of marketing innovations, it’s nice to at least keep up with everyone else!

 

 

 

Key Takeaways

  1. Innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.
  2. There are 3 main ways of finding innovative marketing strategies.
  3. There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic.
  4. Companies chase innovative marketing strategies to stay competitive and become more successful.
  5. You should be working with an innovative creative agency.

5 Key Takeaways Innovative Marketing in Video Ads

5 Key Takeaways Innovative Marketing in Video Ads

What Is Innovative Marketing?

At least keep up with the rest of us…

OECD defines innovative marketing as “the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.” and I think that this definition sums up our new vocabulary nicely.

We’ll go into more detail and other ways innovative marketing can be used later on.

So, now that we have a definition for innovative marketing, what is it on a more detailed level?

Innovative marketing is REALLY difficult. Imagine trying to refresh old ideas into something new, flipping established theories on their head, or reinventing the entire wheel.

It’s like the invention and research part of the marketing world. It can be really hard sometimes to think up ideas and destinations that others can’t even imagine!

 

innovative marketing in video advertising Lightbulb Art

innovative marketing in video advertising Lightbulb Art

 

How Innovative Marketing In Video Advertising Works

Innovative marketing is a tricky subject, but there are a few strategies we can use to get some valuable insights to make it work.
We’ll talk about three of the main ways marketers and CEOs are hunting for the Great White Whale that is innovative marketing and away from the blood-infested red oceans they’re currently competing with others in.

 

@viscapmedia

3 Ways of Staying Ahead of The Game in Mktg #innovativemarketing #marketingtiktoktips #marketresearchtips #branddifferentiation #marketingstrategy

♬ Road Trip with Ali – Mint Fin

 

 

The three different ways of finding innovative marketing strategies include:

  1. Traditional market research & data analysis
  2. Blue Ocean Strategy
  3. Off-Core Differentiation

 

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

3 Ways of Finding Innovative Marketing Strategies Innovative Marketing in Video Advertising

 

Market Research & Data Analysis

The traditional approach to finding new uncharted seas is to do market research and data analysis to find areas that consumers want and can be profitable.

The research part can be done by hiring a market research agency, or by doing it in-house. The prices for market research from a third-party can get pretty ridiculous.

Doing the research in-house is more economical, plus the research can be used for various different things including improving on current offerings and processes.

When looking for innovative marketing strategies, surveying teammates, clients, potential clients, and others working in the same industry can dramatically improve the quality of data collected.

I HIGHLY recommend using digital surveys as this’ll make importing the answers A LOT easier and more accurate. You can use tools like Qualtrics or SurveyMonkey to get your answers and save them all in one place.

After the data is collected, it gets imported into a database for analysis. I am genuinely sorry if you used paper surveys, and I feel for you… Totally been there!

Anyways, the industry standard for market research data analysis is SPSS but other tools like Microsoft Access can get the job done.

Now that the data is imported, it’s time to look for insights for your new innovative marketing strategies!

Look for similar answers between the surveys and find some trends that really stick out to you. Use these insights to formulate an innovative marketing strategy with some web searches to make some S.M.A.R.T. Goals.

 

innovative marketing in video advertising Smart Goals

innovative marketing in video advertising Smart Goals

 

Remember, as we spoke about in the Organic Marketing TikTok Strategy Guide, that S.M.A.R.T. Goals is an acronym for Specific, Measurable, Achievable, Relevant, and Timely.

Blue Ocean Strategy

 

innovative marketing in video advertising lifestyle image blue ocean

innovative marketing in video advertising lifestyle image blue ocean

 

The next approach we’ll be talking about to finding more innovative marketing strategies is to use the tried and true Blue Ocean Strategy.

Blue Ocean Strategy is defined as “the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.”

The definition above is directly off the blueoceanstrategy.com website and is definitely an interesting resource I encourage you to look into.

Blue Ocean Strategy puts an emphasis on differentiation at the strategy and business model level instead of the offerings. This creates breathing room for the brand while others attempt to imitate their new innovative marketing strategies.

It isn’t a permanent solution and has some limitations as far as its usefulness.

The main points Blue Ocean Strategy makes are to create uncontested market space, make the competition irrelevant, create and capture new demands, break the value-cost trade-off, and align the entire firm’s activities in the pursuit of differentiation and low cost.

This strategy is useful if your company is better at pivoting and repositioning as it requires a total change in strategy and business model whereas the more traditional approach is on a more superficial level.

 

Off Core Differentiation

 

innovative marketing in video advertising lifestyle image different fishes

innovative marketing in video advertising lifestyle image different fishes

 

The Off Core Differentiation Strategy seems like a critique of the Blue Ocean Strategy and attempts to solve the limitations that Blue Ocean Strategy has to offer.

The two types of off core differentiation are imported benefits and peculiar particularity. These two types of off-core differentiation are less likely to be copied by competitors as they’re either super ballsy, weird or totally unique.

The point of off core differentiation is to change something within the business model that ISN’T the core benefits.

Core benefits are offerings that consumers expect in an offering. An example would be having calls to action in video ads that convert when every client and every competitor expect that to be an element within the offering.

Having off core benefits can be a bit tricky and finding ones that’ll work that competitors won’t be able to copy is even harder.

The first point of off core differentiation with imported benefits is to find some offerings that others not in your industry are offering, and add them to your list of offerings.

This could be implementing some advertising techniques that are unique to print and bring them into a video advertising light that no one has ever tried before as an example.

The second point of off core differentiation is with peculiar particularity. This is all about finding a unique style that is not traditional to your category. This could be anything from shooting online video ads with traditional film to adding a specific style to the videography to create a unique style.

An example of this would be Quinten Tarentino inventing his own film category, and now any film that copies him STILL relates back to him in one way or another.

 

Why Marketers Use Innovative Marketing In Video Advertising

 

innovative marketing in video advertising lifestyle image strategy planning

innovative marketing in video advertising lifestyle image strategy planning

 

Finding innovative marketing strategies in video advertising is difficult, but when done correctly can lead to MASSIVE returns on investment.

We’re also projected to have MASSIVE, absolutely MASSIVE blue oceans available after the pandemic as businesses close, customer behavior changes, new technology becomes available, and voids become more noticeable.

A recent Forbes article states that “the transformation will happen to long-standing markets, competition, regulation, consumer preferences, behaviors, industries, business models, value propositions, and competitive advantages.” This all sounds like an awesome opportunity to current marketers and CEOs that want to expand on their business and venture into uncharted territories.

The fact of the matter is that a lot of the conventional systems that were in place pre-pandemic have been proven to be less effective than we thought.

With the leveling of the playing field and new rules/regulations potentially being introduced, marketers and CEOs are looking for new ways to dominate the new battlefield of business.
In the book “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout, the FIRST two laws listed in the book are The Law of Leadership and The Law of Category. Both of these laws state that if you’re not first, you’re last. If you’re not first, invent a category to be first in.

The two laws explain that first in class and best dressed are the winning ingredients to being top of mind, tip of tongue.

 

innovative marketing in video advertising Being First

innovative marketing in video advertising Being First

 

Why You Need An Innovative Video Marketing Agency

Not only keeping up with modern video advertising trends is difficult, but to be on the cutting edge of innovative marketing with video advertising is a totally different beast in and of itself!

The truth is that you WANT to work with the latest and greatest when it comes to partnering with other firms for business, so why not take the same approach with your video advertising videos?

Here at Viscap Media, we are constantly innovating new frameworks, techniques, and offerings to best service our clients to deliver the best results possible. We’re more than geeks with cameras, we’re marketers at heart.

We put in innovative marketing theory and video ad techniques to deliver the best possible video ads for our clients.

We also love staying ahead of the herd and paving the way forward for video marketing everywhere.

Want to see what innovative video ads can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating innovative video ads content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

 

Summary

To make a long story short, innovative marketing is the implementation of new marketing methods at the strategy, business model, style, or offerings level.

There are 3 main ways of finding innovative marketing strategies. These include the traditional research & analysis, Blue Ocean Strategy, and off-core differentiation strategy.

There’s expected to be A BOATLOAD of Blue Ocean available after the pandemic as traditional processes in place have shown to be ineffective and need to adapt with the changes within the world today.

Companies chase innovative marketing strategies to stay competitive and become more successful. They create new offerings and business models to stand out from the crowd and offer clients better products or services.

You should be working with a creative agency that pursues innovative marketing. Using older techniques for video advertising in a modern space will make the video ads less competitive and effective to your target audiences. Working with a creative ad agency that keeps up with the time and is constantly innovating will provide the best deliverables and results for your brand.

 

Sources:
Limitations Of Blue Ocean Strategies | 1 Blue Ocean Strategy
There Will Be Blue Oceans Everywhere Post Pandemic | Forbes
What Is Blue Ocean Strategy | Blue Ocean Strategy
Surprising Secret Successful Differentiation | Fast Company
Marketing Innovation Definition | OECD

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