Social Media Echo Chambers Javy Coffee UGC Community Building
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Social Media Echo Chambers In Marketing | VisCap Media

Social Media Echo Chambers in Marketing Thumbnail

Social Media Echo Chambers in Marketing Thumbnail

 

 

Social Media Echo Chambers

Social media has become an integral part of our lives and has been for quite a while now. According to an article by Oberlo, there are 3.78 billion active social media users which equates to 48% of the population! On top of the total number of users, the average time spent on these social media apps is 2.5 hours a day!

Not only are social media apps gaining more popularity, but the average amount of time these users are spending on social media platforms is ALSO increasing!

This week we’ll be talking about social media echo chambers, as well as echo chambers in marketing. We’ll be taking an apolitical look at the effects of social media echo chambers and how marketers may get stuck in their own echo chambers.

Some questions we’ll be answering throughout this article include what is an echo chamber? How are marketers getting stuck in their own echo chambers? How can echo chambers be used/avoided in marketing?

To learn more about these topics and to find the answer to these problems, read on and join me on an adventure for more knowledge!

 

 

Key Takeaways

  1. Social media echo chambers are great at evoking certain emotions from their users.
  2. Some marketers may need to take a step back and make sure they’re not stuck in their own bubbles.
  3. Social media echo chambers can be used to build brand communities.
  4. Brand communities can be used for brand loyalty and brand advocates.
  5. When you need help with UGC viral videos, you can turn to VisCap Media for help.

5 Key Takeaways Social Media Echo Chambers Article

5 Key Takeaways Social Media Echo Chambers Article

 

What Is An Echo Chamber?

Cambridge University defines an echo chamber as: “a situation in which people only hear opinions of one type, or opinions that are similar to their own” and within a social media context, these different types of social media apps are encouraging these echo chambers to increase engagement on their platforms.

These different types of social media platforms are using social media echo chambers to either positively or negatively reinforce what the user believes in to increase the amount of time on their social media app.

They can positively reinforce certain beliefs to make the user feel more and more welcome (think Facebook), and can negatively reinforce certain beliefs to create rage bait and conflict on the app (think Twitter) once they leave their comfy bubble.

Since these social media users have been positively reinforced so much by their own bubbles created with the social media platform algorithms, they’ll double-down when speaking with someone that holds conflicting beliefs.

Both directions have the same end goal: to make users spend as much time as possible on their apps. These users become addicted to the different emotions that the different types of social media platforms have to offer.

The most surprising part of all of this is their strategies ACTUALLY WORK! Feeding positive/negative reinforcement to increase social media usage has become its own drug where users keep running back to the source.

 

How Are Marketers Getting Stuck In Their Own Echo Chambers?

 

Marketers In Their Own Echo Chamber

Marketers In Their Own Echo Chamber

 

Marketers have recently fallen into a very interesting trap where they want to use jargon and vocabulary that appeals to other marketers, even when their target audience for the message isn’t marketers.

This has caused some serious issues as to how effective they are at doing their jobs, and how they can break this cycle to get back on track hitting the target audiences they’re aiming for.

On top of social media echo chambers being used to target customers, they’re also being used as brand noise. They’re messages by the brand, for the brand, and about the brand across all the different types of social media platforms.

Brands are using their own channels, their teammate’s channels, and their partner’s channels to get the word out and promote their products and services. The only issue is that it may create its own feedback loop and echo chamber that can’t be recognized by the people sitting in it.

It may take a third-party or outside visitor to finally recognize what’s going on with their channels and recognize why potential customers are not being very receptive to the message.
Another issue that marketers are running into is reinforcing their theories and processes that they already currently have without wanting to explore new ways of doing things.

To avoid these pitfalls, marketers can be proactive and get ahead of the game. Sometimes the best way forward is to take a step back and really assess all of the marketing tactics and the overall strategy that’s being used.

 

Marketer Echo Chamber Rethinking Strategy

Marketer Echo Chamber Rethinking Strategy

 

How Can Echo Chambers Be Used In Marketing?

Social media echo chambers aren’t all bad. There are good ways of using social media echo chambers to help build brands and communities. Think of the Harley Davidson community that exists online.

The HOG, or Harley Owners Group, is in a sense a community moderated by Harley Davison for their customers. It requires that members own a Harley and submit the VIN number during registration.

These communities are in essence a social media echo chamber that reinforces brand preference and brand loyalty for Harley Davidson. They share awesome ride videos, different Harley mods, and much much more with each other through this app to stay connected.

Harley owners can even arrange meet-ups with local owners for scenic rides through Death Valley or the countryside. All of this through Harley Davidson’s approved community message boards.

 

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

Harley Owners Group or HOG Website for Social Media Echo Chambers Article

 

Although Harley is doing an incredible job with their community creation and management, video is one of the keys to building great communities!

 

Using Videos In Social Media Echo Chambers

While content is king in the space, video is queen and to put the two in the same room is something even greater than the sum of their parts. With video expected to drive over 82% of online sales by 2022 and accounts for over 33% of online activity, there’s a way to combine the two to get even BETTER results.

The fact of the matter is that paid video ads that LOOK like paid video ads are becoming less and less effective by the day. Something that doesn’t look organic and real is less likely to make an effect on the target audience. By making paid videos LOOK organic with a chance to go viral, potential customers are more likely to tune in and hear the video out.

By creating these paid videos to help jump-start their social media echo chamber, brands have the power to shape how their brand is perceived and control the narrative around their brand.

Being able to use the emotional pulls of the social media platform algorithms with your own brand’s emotional messages will help the brand create followers who are more emotionally invested in the brands than in the products. These emotional messages can be an origin story, community outreach, or another message that has pathos behind it.

As more and more user-generated content becomes published by the brand and they gain more followers, they will be able to start building a social media echo chamber around their brand with loyal followers.

 

Social Media Echo Chambers Javy Coffee UGC Community Building

Social Media Echo Chambers Javy Coffee UGC Community Building

 

The power of brand loyalty should not be underestimated as retaining customers is cheaper than getting new ones. To nurture these online communities to remain top of mind, tip of tongue will reduce your overall cost per conversion and help create more brand advocates that will use word of mouth to give you FREE advertising introducing more people to your community.

The free advertising will start flowing as more and more followers climb farther and farther up the loyalty ladder until they finally reach the top. The idea is to help the apostle-level brand advocates as much as possible within these communities.

These advocates will also be the best bet at combating the defectors and brand terrorists that are spreading negative word of mouth about the brand, products, or services.

According to Nielsen, 92% of consumers trust their friends over paid advertising. This is why having organic-looking viral UGC content and an army of brand advocates to promote your brand on your behalf is so important to a modern-day marketing strategy.

Including influencer and micro-influencer video ads into the mix will also improve your chances of having your marketing message hitting home with your target audience.

 

Social Media Echo Chambers Community Building PowerPod UGC

Social Media Echo Chambers Community Building PowerPod UGC

 

Which Social Media Platforms Are Best For Communities?

Choosing which social media platforms to start building communities on can be a tricky decision. Most companies will make content for about three social media platforms, so which ones should they choose?

Based on data collected from Search Engine Journal, here’s a list of the top 5 social media platforms you should be using to help build your social media echo chamber communities.

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. TikTok

 

Top 5 Best Social Media Apps For Community Building

Top 5 Best Social Media Apps For Community Building

 

These platforms will help you create communities that will advocate for your brand and spread the good word to their families, to their friends, and all across the internet.

Why You Need A Social Media Video Advertising Agency

Creating organic-looking viral UGC content is not as easy as some may think. There’s a lot of pre-production roadmapping and processes in place with proven frameworks to make these videos successful. When creating communities with these videos, it may be better to take a step back and let the professionals handle the video content side of things.

The creative video advertising agency will outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish & track the content for the best results. The process is a lot of work and is also very time-consuming.

 

The video-making process gets even worse if the UGC viral videos are being made by less experienced individuals as there’s quite a bit of a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

 

Here at VisCap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check VisCap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social Media Echo Chambers Community Building UGC Viral Video BTS

Social Media Echo Chambers Community Building UGC Viral Video BTS

Summary

To make a long story short, social media echo chambers are great at evoking certain emotions from their users. These strong emotions can be used by brands to help create a stronger brand preference.

Some marketers are getting stuck inside their own bubbles and may need another perspective to really get how to change for the better.

Social media echo chambers can be used to build brand communities. These social media echo chambers are how brands will be able to build up a better following.

These brand communities are also used for brand loyalty and creating brand advocates as more and more of the brand followers climb the loyalty ladder.

When you need help with UGC viral videos, you can turn to VisCap Media for help. We are highly experienced in the field with proven frameworks and videos that produce results.

 

Sources:
Social Media + Society | Sage Journals
Marketing Echo Chambers | The Marketing Sage
Social Media Marketing Statistics | Oberlo
Echo Chamber | Cambridge Dictionary
HOG | Harley Davidson
Recommendations From Friends | Nielsen
Word Of Mouth Marketing | BigCommerce
Biggest Social Media Sites | Search Engine Journal

Social commerce video ads BTS on phone
Articles, eCommerce, Marketing Guide

How Social Commerce Is Shaping The Future | Viscap Media

How Social Commerce Is Changing The Future Article Thumbnail

How Social Commerce Is Changing The Future Article Thumbnail

 

How Social Commerce Is Shaping The Future Of eCommerce

What’s social commerce? According to Investopedia, “social commerce uses networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services. A social commerce campaign’s success is measured by the degree to which consumers interact with the company’s marketing through retweets, likes, and shares” and this definition does an excellent job of defining social commerce in a concise manner.

This is the next evolutionary step for eCommerce as retailers want to stay in front of their customers. Because of the pandemic and the evolution of technology, customers are getting more and more options to choose from while shopping. From an article by TechJury, Americans spend an average of 2 hours and 22 minutes a day on social media. This is up from 1 hour a day from 2012. If customers are spending more and more time on social media, why not just target them there and have the customers check out through the social media platform?

 

 

 

Key Takeaways

  1. Social commerce is the next step in eCommerce.
  2. TikTok is gaining in popularity and could possibly dethrone Instagram as the #1 social commerce platform
  3. Social commerce is highly effective and has shown proven results for eCommerce growth.
  4. There are various ways of managing social commerce stores, and some software to help you manage them all in one place!
  5. When struggling with social commerce video ads, it’s okay to turn to professionals for help.

 

5 Key Takeaways Social Commerce Changing Future Infographic

5 Key Takeaways Social Commerce Changing Future Infographic

 

What Are The Top Social Commerce Platforms?

Social commerce is all about using social media to increase eCommerce growth. The top 5 platforms for social commerce are:

  1. Instagram
  2. Facebook
  3. Twitter
  4. Pinterest
  5. YouTube

 

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Top 5 social commerce platforms, plus an up and comer. #socialcommerce #ecommercegrowth #smm #digitalmarketingtips #viscapmedia #socialmediamarketing

♬ Bubble – Official Sound Studio

 

These top 5 social commerce platforms are competing for the same eCommerce business and some are doing better than others. According to Gary Vee, this competition has turned into a trillion-dollar war between these platforms.

Let’s break down the top 5 social commerce platforms to see how they’re doing.

 

Top 5 Best Social Commerce Platforms Infographic

Top 5 Best Social Commerce Platforms Infographic

 

Top 5 Social Commerce Platforms: Instagram

 

Social Commerce - IG Icon

Social Commerce – Instagram Icon

 

Compared to its competitors, Instagram is doing very well within the social commerce space. They boast the highest average order value at $65 of all the social commerce platforms and boast a conversion rate of over 1%. This is going to be the most popular social commerce platform used for eCommerce growth.

The Instagram Shop function is attached to the Facebook Shop, as well as your eCommerce storefront/website. The function is only available on mobile devices, not desktop, and allows social shopping with one click over from the brand’s Instagram page.

Social shoppers can browse their products, read the different descriptions, compare prices, and click on a link to their eCommerce website when ready for purchase.

Using Instagram Checkout, customers can also make instant purchases through posts they see inside of their feed. This streamlines the process and relieves the pain point of being taken off-app to make the purchase.

Instagram is considered the most popular and successful social commerce platform as of right now because of its performance metrics, but with the emergence of TikTok it’ll be interesting to see how long they can hold the crown.

 

Social Commerce Article Miracle Instagram Shop Screenshot

Social Commerce Article Miracle Instagram Shop Screenshot

 

Top 5 Social Commerce Platforms: Facebook

 

Social Commerce - FB Icon

Social Commerce – Facebook Icon

 

The next social commerce platform we’ll talk about is Facebook. Facebook and Instagram are very similar and growing even more similar every day as Facebook further integrates Facebook, Instagram, and WhatsApp into a cross-platform mega app.

The social commerce platform brags that they drive ⅔ of all the traffic to Shopify based on a recent Shopify Study.

Facebook is still an eCommerce company’s best bet at eCommerce growth through impressions as they’re still king of the hill as far as total number of users.

Since the Instagram and Facebook Shops are linked, everything you were able to see on the Instagram shop will be up in the Facebook shop. The only difference is that the Facebook shop is accessible via desktop as well as mobile.

There’s Facebook Marketplace where, very similar to Instagram Checkout, allows social shoppers to make purchases in-app without having to travel to a separate website to complete the purchase.

Using Facebook Marketplace streamlines the process and allows for more conversions as the level of trust with a company can be more dependent on the social commerce platform rather than the actual product seller.

 

Social Commerce Facbook Marketplace

Social Commerce Facebook Marketplace

 

Top 5 Social Commerce Platforms: Twitter

Twitter introduced their “Buy Now” button in 2015 for social shoppers, and haven’t made much progress in social commerce since. Now, in a recent Twitter blog post, Twitter announced that they’re currently working on a Twitter Shop Module to help companies pursue eCommerce growth.

According to a blog article from Oberlo, about 20% of the US population is active on Twitter and over 40% of users on Twitter say they placed a purchase after seeing the product on Twitter. This makes Twitter a viable platform to take advantage of social shopping and have some eCommerce growth.

Something to consider when implementing social commerce on Twitter is the conversion rate for Twitter is LOWER than 1% so budgets should be watched and market testing should be done to ensure that the target audience is in fact on the platform.

 

Top 5 Social Commerce Platforms: Pinterest

 

Social Commerce - Pinterest Icon

Social Commerce – Pinterest Icon

 

Pinterest has recently rolled out a new feature for social shopping as of June 2021! This new social commerce feature is called Pinterest Shopping List. Shopping List will allow social shoppers to browse pinned products, shipping costs reviews, and price drops.

These tools will allow for eCommerce growth through new social shoppers that can browse and compare products all in one place.

The successes of Facebook, Instagram, and TikTok has inspired other social media platforms to jump on the bandwagon to keep up with modern demands for their platforms.

Very similar to Twitter, their conversion rate is UNDER 1% and it’s best to do some research, market testing, and be very observant when launching a social commerce shop on Pinterest.

 

Social Commerce Article Pinterest Other Products Page

Social Commerce Article Pinterest Other Products Page

 

Top 5 Social Commerce Platforms: YouTube

 

Social Commerce - YT Icon

Social Commerce – YouTube Icon

 

Youtube is part of the Google family and can be managed through the Google Ads portal along with the Google Search and Google Display campaigns. People frequently watch top product lists, product reviews, and drool over unboxing videos.

With a projected amount of over 82% of online purchases to be driven from video ads by 2022, the platform has a better model to increase eCommerce growth for businesses over some of its competitors.
Youtube is testing out a new feature where social shoppers will be able to click on a shopping bag in the corner of the screen for in-app purchases. This will increase the effectiveness of paid video advertising on YouTube as well as allow for eCommerce growth through their organic product videos.

93% of consumers also stated that seeing UGC content from eCommerce brands helped them make purchase decisions. This becomes even more powerful when they’re made into video format for social shoppers to watch.

Similar to Facebook and Instagram, YouTube has a conversion rate of ABOVE 1% making it one of the more profitable social commerce platforms to help with eCommerce growth.

Companies can already list products and merch in the description, but the new social commerce features being tested will help with eCommerce growth by allowing social shoppers to place purchases without having to have their page.

 

Social Commerce Youtube Marketplace

Social Commerce Youtube Marketplace

 

Top 5 Social Commerce Platforms: TikTok

 

Social Commerce - TT Icon

Social Commerce – TT Icon

 

Although TikTok didn’t make our top 5 picks, it’s certainly a social commerce platform to watch and look for in the future. With its explosion in active users and Tiktok quickly climbing to the #1 social media app, some brands like Walmart have seen shockingly good results through the platform.

Walmart launched a TikTok campaign where they began the first-ever TikTok shoppable live stream experience called the “Holiday Shop-Along Spectacular” where 10 creators show off their favorite Walmart fashion and allow social shoppers to watch to make an in-app purchase.

Other brands are hopping on the trend after seeing the results from WalMart’s campaign and it’s going to revolutionize the social commerce space in exciting new ways!

It’s like having an “As Seen On TV” ad that’s actually clickable through the screen!

I’m very excited to watch this trend and to see which other social media platforms will be using this structure in the future.

If you’d like to learn more about marketing on TikTok I highly recommend our other articles Organic Marketing TikTok Strategy Guide and The Guide To TikTok Paid Advertising.

 

Social Commerce WalMart and TikTok Shop Along Spectacular

Social Commerce Walmart and TikTok Shop Along Spectacular

 

Is Social Commerce Effective?

YES! Social commerce absolutely is!

Social commerce is HIGHLY effective and is evolving the eCommerce industry in new ways that are absolutely incredible.

In an article by BigCommerce they mention that 60% of Instagram users find new products to purchase through Instagram and 30% of online shoppers would purchase products through Facebook, Instagram, Pinterest, Twitter, and Snapchat.

These statistics by BigCommerce show that using social media marketing is highly effective, and mixing in-app purchases with this strategy will greatly increase sales volume as social shoppers don’t have to leave the app leading to lower bounce rates!

In the same BigCommerce article, they mention that 51% of millennials are likely to make a purchase over social media and that 84% of shoppers review AT LEAST one social media before purchasing (time to get that UGC content on point).

Why NOT sell the products on the same platforms that eCommerce brands are using for awareness? It’s an easier conversion! No worrying about whether or not the click to the website actually converted and the easier it is for a customer to purchase with less pain points increases the likelihood of purchase. This means a better chance at eCommerce growth for your business!

 

How Do I Use Social Commerce?

Social commerce can be set up across a bunch of different social media platforms to capture as much eCommerce growth as possible. Managing your social commerce channels can be time consuming and should be one of the main factors when focusing on which platforms to sell through.

To set up social commerce through these social media platforms, the most common way of doing this is to convert your social media profiles to business profiles, then either build a shop within the social commerce platform, link it to your eCommerce storefront, or sync the eCommerce storefront with the social commerce platforms via different apps and website that are available. A great example of a website that can manage all of your social commerce channels across all the different platforms is Salsify.

 

Salsify Social Commerce Platform Manager

Salsify Social Commerce Platform Manager

 

Using these social commerce tools will help with eCommerce growth, help increase impressions, decrease your bounce rates, and interact more with the social media communities.

Remember when setting up social commerce platforms to get as close to the native organic posts that are already on the app as possible. This will improve your results and help your content blend into the platform (in a good way) so that users will be more open to your products and services.

 

Why To Hire A Creative Video Advertising Agency

The process of creating social commerce video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time-consuming. It’s even worse if the social commerce video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives. Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Social commerce video ads BTS on phone

Social commerce video ads BTS on phone

Summary

To make a long story short, social commerce is the next step for eCommerce as more and more social media platforms jump onboard with the idea of selling through their platforms. Social media platforms like Twitter and YouTube are testing new ways of putting eCommerce business on their websites and all these new technologies will be available to brands to help them with their eCommerce growth!

The top 5 social commerce platforms include Instagram, Facebook, Twitter, Pinterest, and YouTube. TikTok is number six and has been gaining in popularity very recently. It’ll be interesting to watch which of these six will take the crown as the winner of the multi-billion dollar social commerce war as TikTok is absolutely EXPLODING recently.

Social commerce has already been shown to be highly effective with PROVEN results ranging from Instagram Shop & Facebook Marketplace to TikTok’s most recent case study with Walmart influencer holiday shopping. These are proven channels to help with your eCommerce growth.

There are various ways of managing social commerce stores, but the easiest way is to have some social commerce software help you sync your eCommerce website across the different social media platforms.

When struggling with social commerce video ads, it’s okay to turn to professionals for help. When you’re ready to launch your videos, come speak with us at Viscap Media to help you get started!

 

Sources:
Social Commerce | Investopedia
Time Spent On Social Media | TechJury
Social Media Marketing Strategy | Shopify
Twitter Shopping Testing Shoppable Profiles | Twitter Blog
Twitter Statistics | Oberlo
Walmart’s CMO Leans Into Social Commerce | Forbes
Walmart Social Commerce on TikTok | Walmart Corporate
Social Commerce Blog | BigCommerce
Social Commerce Manager | Salsify

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin
Articles, Marketing Guide, TikTok, Tips

Content Ideas To Advertise On TikTok | Viscap Media

 

 

Content Ideas To Advertising On TikTok

So, you’ve read our two previous articles about TikTok Organic Marketing and TikTok Paid Advertising, and you’re STILL struggling with ideas/techniques to advertise on TikTok with…

NO WORRIES!!!

We got you covered, keep reading through this article to get a better idea of the psychology behind TikTok marketing and how you can make content that will resonate with your target audience!

In this article, we’ll be talking about the 6 psychological principles of marketing for TikTok, the 4 major movements to target with TikTok marketing, and how to target your niche to get the best results!

Keep reading to add some more useful knowledge to your marketing toolbelt.

 

 

 

Key Takeaways

  1. The 6 Psychology Principles Of Marketing work well on TikTok.
  2. Using the 4 Major Movements for TikTok content makes for some good content.
  3. Target your niche and maintain consistent branding.
  4. Cross-posting content to drive traffic to TikTok works well.
  5. Partnering with a creative ad agency can get you perfect video ads!

 

5 Key Takeaways for Content Ideas to Advertise on TikTok

5 Key Takeaways For Content Ideas To Advertise On TikTok

 

The 6 Psychology Principles Of Marketing For TikTok

Using psychology in sales and marketing is nothing new. We’ve been doing market research and finding what works/doesn’t work on customers for DECADES now.

Now that we’ve refined our market research and found some psychological principles that are guaranteed to work in marketing, let’s go ahead and apply them to our TikTok marketing strategy!

To read more about the 6 psychology principles of marketing with a more pay-per-click-centric approach, please check in with our partners at Sellers Alley and their interesting article about The Psychology Behind TikTok Advertising.

 

@viscapmedia

6 Psychology Principles of Marketing! #smm #digitalmarketing #marketingtheory #marketingstrategy #contentmarketing101 #viscapmedia #contentideas

♬ Shipyard Sample OriginalMix – Official Sound Studio

 

The 6 Psychology Principles of Marketing are:

1. Reciprocity
2. Info Gap
3. Social Proof
4. FOMO
5. Loss Aversion
6. Paradox Of Choice

 

Content Ideas To Advertise On TikTok - 6 Psychology Principles Of Marketing

 

Marketing Psychology: Reciprocity

The principle of reciprocity is all about give and take. When someone gives us a gift, we feel like we should return the favor to make things even. It’s almost like guilt-tripping a friend when you’re trying to get them to take a certain action.

This same idea can be used in your TikTok marketing strategy! Doing giveaways, prizes, free downloads, or something else your target audience would like can be used as a gift to make them more inclined to do business with you.

A PERFECT example of this would be some influencers and brands offering free downloads of how-to manuals or templates through their link in bio to get more people to come check their TikTok profile and website out.

 

Content Ideas to Advertise on TikTok Viscap Media Profile

Content Ideas To Advertise On TikTok – Viscap Media Profile

 

Even something as simple as really useful information shared through a video can be seen as a gift. This is a great way to advertise on TikTok and step up your TikTok marketing strategy to another level!

It helps with awareness, traffic, AND conversions! If you try this tactic for TikTok marketing, please let me know what kind of results you get as I’m genuinely interested to see how other marketers are doing.

 

Marketing Psychology: Information Gap Theory

The information gap theory is all about our need as people to know more about a topic. We’ll talk about this a bit more in the 4 major movements as well later on in this article.

The idea behind the information gap theory is to take the knowledge that your target audience is interested in and doesn’t know much about, creating a captivating tagline/thumbnail that’s attractive enough for them to tap through and learn more about. Then, serving up the knowledge on a platter for free, tying back into our reciprocity principle.

 

Content Ideas to Advertise on TikTok - Info Gap

Content Ideas to Advertise on TikTok – Info Gap

 

You can use this technique on TikTok by having a “hook” video that pitches a second video, your profile, your website, or something else. The next step is to then have that knowledge readily available after the viewer takes an action.

The action could be as simple as “follow for part two”, or check this landing page/blog to learn more about this really interesting topic.

Using this technique to advertise on TikTok is super useful for building up your followers and driving more traffic to your TikTok profile and website.

 

Marketing Psychology: Social Proof

Social proof is all about how others see your brand. It’s based on the idea that the general consensus is always right. If someone sees that another likes/dislikes something, They’re more likely to take the same position to fit in.

If viewers are seeing others commenting that your TikTok marketing strategy is doing really well and they like the content, then they’re more likely to think the same!

Try having calls to action for your viewers. Everything from leaving comments, like our videos, and following our page are all great CTAs to get started with.

Having more followers to your TikTok page will help with the overall reach of your TikTok marketing videos. Having more likes on your videos and plenty of thoughtful comments will also help other viewers interact with your page in a meaningful way. This will help increase the overall trust your viewers have in you as well as the level of engagement.

 

Content Ideas to Advertise on TikTok Social Proof

Content Ideas To Advertise On TikTok Social Proof

 

Marketing Psychology: FOMO (Fear Of Missing Out)

So, FOMO stands for Fear Of Missing Out and is totally based on scarcity marketing. The idea is that the more rare something is, the more value it must have. Just think of the last time you went window shopping for diamonds and thought that those prices were absolutely ridiculous!

It’s also Law 16 of the 48 Laws of Power by Robert Greene, but… ANYWAYS!

Using techniques like “only 100 NFTs minted” or “while supplies last” with a number of items next to it will trigger a sense of urgency within your viewers.

They’ll be more likely to take immediate action to try and get the limited prize.

For this to work, the number of pain points should be relevant to the value of the offering and the target audience needs to be interested in the offering.

Using this technique to advertise on TikTok is relatively easy and can be VERY effective. Try offering something as simple as 10 free products to the first 10 visitors to visit your landing page and submit their information, as an example. This is a great lead magnet and can pay off in the long run as you build up your list of potential customers.

 

Content Ideas To Advertise On TikTok - FOMO

Content Ideas To Advertise On TikTok – FOMO

 

Marketing Psychology: Loss Aversion

The whole idea behind loss aversion is the idea that people see a loss as being twice as impactful as a win. This principle can be tied into some of the other psychological marketing principles to really deliver an idea.

The things to focus on with this principle are the potential losses the viewer may get for missing out on a product or an action.

Some topics to talk about with this principle are the problems that your products solve, the problems themselves, things that make your target audience tick, and actions they can take to fix their fears.

An example of this would be to advertise on TikTok with videos talking about how a certain product will help the viewer save on time, money, or energy to get the viewer to take action and solve those problems they may have in their life.

 

Content Ideas To Advertise On TikTok - Loss Aversion

Content Ideas To Advertise On TikTok – Loss Aversion

 

Marketing Psychology: Paradox Of Choice

The principle paradox of choice is that with too many options, we end up second-guessing ourselves as to whether or not we made the right decision. An example of this would be going to a restaurant that has an absolute BOOK of a menu, and trying to decide between the burger or the fish n chips. No matter what is chosen, we’ll be wondering how the other option would have been.

The principle can be applied to our TikTok marketing strategy by limiting the number of calls to action that we ask of the viewers. When we advertise on TikTok, we have a VERY specific action that we’re looking for whether it’s a click-through or a filled form the CTA is VERY specific.

This increases the chances that the viewer will be receptive to our TikTok marketing and take the action instead of being overwhelmed and leaving. You can use this principle in your organic content when you advertise on TikTok as well to produce even better results for your brand.

 

Content Ideas To Advertise On TikTok - Paradox Of Choice

Content Ideas To Advertise On TikTok – Paradox Of Choice

 

The 4 Major Movements To Target With TikTok Marketing

So, I know the 4 major movements to target are more of an SEM thing, BUT… hear me out because I think there are some ideas from this theory that we can apply when we want to advertise on TikTok and be successful.

 

The 4 major movements to target with TikTok marketing include:
1. I-Want-To-Know
2. I-Want-To-Go
3. I-Want-To-Buy
4. I-Want-To-Do

 

Content Ideas To Advertise On TikTok - 4 Major Movements TikTok

Content Ideas To Advertise On TikTok – 4 Major Movements TikTok

 

4 Major Movements: I-Want-To-Know

The first of the 4 major movements is I-want-to-know. This ties back into our 6 psychology principles of marketing with the info gap theory as our target audience is looking for more information around their interests.

The TikTok algorithm works by figuring out what the user likes by how they interact with the content that’s shown to them. If the user spends most of their time watching marketing videos on TikTok and quickly swiping past anything related to football, then TikTok’s algorithm will adjust to show more of the marketing side of TikTok.

We can use this to advertise on TikTok by sharing knowledge that our target audience is looking for. Sharing interesting marketing theories with infographics to people interested in marketing will increase your chances of gaining that viewer as a follower.

Sharing this knowledge also places your brand as an expert in the field and someone that can be trusted on the topic.

Some great tactics to use this major movement to advertise on TikTok include doing myth-busting videos, edutaining videos related to your offerings, and UGC testimonials to educate viewers from a satisfied customer perspective.

This step is for potential customers that are still doing research on the subject and product before making a purchase. Establishing your brand and products as solutions to their product early on in their customer journey is a great way of staying at the top of their mind while they continue looking for information.

 

Content Ideas To Advertise On TikTok - I-Want-To-Know

Content Ideas To Advertise On TikTok – I-Want-To-Know

 

4 Major Movements: I-Want-To-Go

The I-want-to-go major movement is all about driving traffic to a physical location as the viewer is looking for physical places to go that are local.

Using the I-want-to-go major moment may be a bit more tricky when we advertise on TikTok, but there are ways to get this moment to work.

The best businesses to achieve this with TikTok marketing are local restaurants wanting more customers to try their food. I’ve seen sooo many local restaurants show off their mouth-watering food and beautiful ambiance to get me to visit them, and not gonna lie, it’s REALLY tempting to drop everything, hop in the car, and try it!

Other businesses can use this idea to advertise on TikTok by showing their available inventory, friendly staff, fun shopping experience, and decorated floor rooms.

This major movement works best with a call to action for viewers to come visit the place in person to help increase foot traffic to their business.

 

Content Ideas To Advertise On TikTok - I-Want-To-Go

Content Ideas To Advertise On TikTok – I-Want-To-Go

 

4 Major Movements: I-Want-To-Buy

The I-want-to-buy major movement is THE BEST movement to target for product sales.

This is HUGE because it’s targeting people who are ready to buy at any second! We can use this to advertise on TikTok by doing product demo videos, UGC testimonials, viral relater video ads, and micro ads to get as much attention around the offerings as possible.

Using TikTok marketing to get the attention of potential customers that are ACTIVELY looking for a product like yours is perfect! They’re ready to convert and just need that extra nudge to do it!

Make sure to include CTAs with easy links to help viewers make the final step for conversion to make the process as easy as possible.

 

Content Ideas To Advertise On TikTok - I-Want-To-Buy

Content Ideas To Advertise On TikTok – I-Want-To-Buy

 

4 Major Movements: I-Want-To-Do

The I-want-to-do major movement can come before or after the purchase and is based on “how-to” moments people have during their daily lives. This idea could be anything from a need for a specialized tool for a project to finding out how to operate certain products.

The best way to use this major movement is to answer their how-to questions with your TikTok marketing videos. The best formats to help with this include using product demos and UGC testimonials to show how to use the products, and how effective they are.

This movement is very solutions-based and viewers looking for this information are readily available to fix the problems they’re experiencing.

 

Content Ideas To Advertise On TikTok - I-Want-To-Do

Content Ideas To Advertise On TikTok – I-Want-To-Do

 

Target YOUR Niche!

Remember to take into account who your target audience is and what kind of content they’ll like. Making content that targets a specific niche with TikTok marketing is the best way of ensuring consistency and that the content will resonate with your target audience.

Having consistency across your entire profile to advertise on TikTok should be done to make sure that the target audience has the same experience when they watch a video as they would visiting your website, TikTok profile, or even your Instagram profile.

This omnichannel approach is great for building up your brand and letting your audience know who the brand is.

An interesting idea to gain even MORE attention to your TikTok business profile is to cross-post content from TikTok to other platforms that link to your TikTok profile. Using Pinterest and Instagram to drive traffic to your TikTok marketing funnel is a great way of gaining more followers, views, and overall engagement.

 

Content Ideas To Advertise On TikTok - Consistency

Content Ideas To Advertise On TikTok – Consistency

 

Still Need Help To Advertise On TikTok?

Still looking for help to advertise on TikTok? Partnering up with a creative ad agency to make highly successful video ads that convert can be perfect for getting the right content to your target audience.

Here at Viscap Media, we specialize in video ads that convert and create product videos that are native to all different social media platforms you may have across your marketing mix.

To take this a step further, you can partner with a media buying agency to help launch and manage paid advertising campaigns across the different social media platforms.

Our partners at Sellers Alley are great at media buying and can structure your paid media ads to get the best results possible!

By having BOTH the perfect video assets, and an experienced media buying agency brands will be able to get the right videos, in front of the right people, at the right time to get the most conversions possible!

When you’re ready to start your digital marketing campaigns, get in touch with us at Viscap Media to get your perfect video ads and start scaling your business today!

Content Ideas To Advertise On TikTok - BTS Settin Up Chad & Devin

Content Ideas To Advertise On TikTok – BTS Settin Up Chad & Devin

 

Summary

To make a long story short, the 6 psychology principles of marketing work well to advertise on TikTok. The 6 psychology principles include reciprocity, info gap, social proof, FOMO, loss aversion, and the paradox of choice.

Using the 4 Major Movements for TikTok marketing content produces results. The 4 major movements include I-Want-To-Know, I-Want-To-Go, I-Want-To-Buy, and I-Want-To-Do.

Target your niche and maintain consistent branding across all platforms from your websites to every social media platforms, including TikTok.
Cross-posting content to drive traffic to TikTok works well. The best social media platforms to do this with include Pinterest, Instagram, and Twitter.

Partnering with a creative ad agency can get you perfect video ads! Contact us at Viscap Media today to launch your digital marketing campaigns and scale to the MOON!

 

Sources:
The Psychology Behind TikTok Advertising | Sellers Alley
Six Psychology Principles That Can Help Your Content Marketing | Econsultancy
13 Strategies To Grow Your TikTok Following With Ease | Better Marketing

iOS 14 Tips Blog iPhone
Articles, Marketing Guide, Technology

Big 3 iOS 14 Tips For Marketing | Viscap Media

Big 3 iOS Tips For Mktg Thumbnail

Big 3 iOS Tips For Mktg Thumbnail

 

What Is iOS 14?

So, iOS 14 was released by Apple on September 16, 2020 and various new features have been introduced. Some new iOS 14 updates include an update to widgets, being able to unlock your car with NFC, and most importantly their newest iOS 14 privacy features.

If you’d like to look at the whole list of features straight from the source, check out Apple’s iOS 14 Features page.

Here we’ll go through some of the main iOS 14 update features that caught our eye, how it’s affecting marketers, and what marketers can do about the new post-iOS 14 privacy update era we’ve arrived at.

 

 

Key Takeaways

  1. iOS 14 update features have launched including privacy & security.
  2. iOS 14 privacy features have presented many challenges for digital marketers since its release.
  3. iOS 14 privacy has some work-arounds, but will affect reporting and will take a bit of creativity to make these campaigns work.
  4. Partnering with a creative advertising agency is okay, and will get you the BEST results.

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

4 Key Takeaways for Big 3 iOS 14 Tips For Marketing

 

What Are The iOS 14 Update Features?

Some really cool features that got added include the ability to unlock your car via NFC on your iPhone, unlocking your iPhone with your Apple watch, Safari update including a website privacy report feature, app tracking transparency, approximate location indicator, and camera/microphone recording indicator.

MacRumors sums up the new key features in a list in this article.

  • Compatibility with all devices able to run iOS 13
  • Home screen redesign with widgets
  • New App Library
  • App Clips
  • No full screen calls
  • Privacy enhancements
  • Translate app
  • Cycling and EV routes

 

These new iOS 14 update features may benefit the average Apple iPhone user, but some of these iOS 14 privacy updates have become a major headache to digital marketers as we adapt to an ever-changing industry.

The first issue with iOS 14 privacy updates is geofencing. This is gonna be affected by the third-party tracking and approximate location updates the most. Retargeting previous visitors and geofencing a physical billboard are going to be a lot more difficult with these roadblocks up. The cookies won’t track well, and getting a precise bead on a location within a fenced area on the map will be a bit more tricky.

 

iOS Tips Blog Geo Fence Map

iOS Tips Blog Geo Fence Map

 

The second issue made by the iOS 14 privacy update is video advertising conversions tracking. The third-party cookie tracking and pixels for visitors and conversions will get more difficult as they’re blocked, leading to a misappropriation of credit for a sale and skewing the results of a campaign.

With less data available, it’ll also be harder to tell which campaigns are getting the best results. The third party tracking blocker on Safari even blocks Google Analytics!

Safari has cross-site tracking blockers that will nerf the effectiveness of retargeting.

The third big issue with iOS 14 privacy updates is tracking social media advertising. Individuals will opt-out of data sharing making it harder to tell what the visitor has seen, interacted with, clicked on, and purchased.

Facebook has pleaded with Apple many times not to implement these privacy features; however, Apple has rolled them in all the same. The Guardian published an article highlighting the major dispute between these two tech giants.

 

Facebook Vs Apple iOS 14 Tips Blog

Facebook Vs Apple iOS 14 Tips Blog

 

You can read more about the changes iOS 14 update features have had on Facebook ads through this article on their Facebook Business website. Facebook is letting us know which pixels to upload to our websites, the ad creation limitations in place now, and the issues they’re experiencing with tracking & reporting.

Google has also released a statement that advertisers may see a significant impact to their Google Ads revenue on iOS 14 devices.

What Is Viscap Media Doing About iOS 14 Privacy Updates?

We’ve come up with a few iOS 14 tips to tackle this serious problem. The best solution when it comes to video advertising is the use of modular video ads. You can read more about this topic on our Modular Content Blog, but we’ll sum it up quickly so you can get the gist of it.

iOS Tip #1: Modular Videos

The first iOS 14 tip we got for you is to use modular video ads. Modular video ads is essentially making up a framework for a video, making each section of the video into a bucket, then creating a few variations of each idea to go into each bucket.

With multiple video parts made out, they can be mixed and matched to make a bigger collection of modular video ads that can be market tested.

During the testing, the performance for each video is tracked and the winning video parts gets analyzed to see how it can be reproduced and improved upon.

The winning video parts are determined from analyzing data and seeing which ad elements are consistent. From there, another batch of videos are made with the winning elements, then are again A/B tested.

iOS 14 Tips Blog iPhone Video

iOS 14 Tips Blog iPhone Video

 

iOS Tip #1: First-Party Data Collection

Another iOS 14 tip is to start increasing first-party data collection. This can be done by having an account sign-in on the website (Google/Facebook), asking for emails, asking for phone numbers, or by having the visitor make an account on the website. Asking for verification is a great way of building up an email/text list with legitimate accounts.

These contact addresses can now be used for client/customer nurturing and is one of the best ways to get around the new iOS 14 privacy updates. Make sure to include an unsubscribe button/response to ensure that your domain name isn’t being demoted for spam.

Now that we’ve captured first-party information, we should also mention that an iOS 15 update feature is Hide my Email. You can include an email verification process and provide value during your email marketing to make sure that the email addresses being captured are legit and warm leads.

The KPIs for email marketing campaigns will also be changed to delivered emails instead of open rates that are currently being used. This will compound the issues digital marketers are having with the iOS 14 privacy updates.

The first-party data is still useful and can be used for retargeting later through email marketing, SMS marketing, or something else entirely perhaps. This is the fun part where marketers may get super creative to find new interesting ways of gathering first-party data and implementing strategies to target with the first-person data.

Challenge accepted!

iOS Tip #1: Tracking UTM Parameters

A third iOS 14 tip for getting around this iOS 14 privacy wall is to continue using tracking UTM parameters. The large string of numbers and letters after a popular website is actually a tracking code telling the website where the visitor clicked through from. This is really popular with the affiliate marketers and is essentially how they track their commission.
These tracking codes can also be shortened using Google or another website to make the links more manageable. If you’re still struggling with finding a good URL shortener, check on this blog from Zapier listing their favorite services for this task.

Big 3 iOS 14 Tips for Marketing

Big 3 iOS 14 Tips for Marketing

 

Why To Hire A Creative Marketing Firm

Keeping up with the ever-changing landscape of marketing can be difficult for some. There’s curveballs being thrown our direction ALL THE TIME! iOS 14 update features are just one of the many hurdles we manage as professional marketers. We create strategies around these roadblocks and deliver results.

If you’re having trouble adapting to the new changes, there’s nothing wrong with reaching out to a creative advertising agency for help. They have the knowledge and experience to best handle your marketing needs and deliver measurable results.

 

iOS 14 Tips Blog On Set

iOS 14 Tips Blog On Set

 

Viscap Media is a creative advertising agency that puts an emphasis on providing real conversions to our clients. We’re more than geeks with cameras. We’re marketers at heart.

Come check us out on the web to see what our video advertising can do for your brand and beat these new iOS 14 update features.

Summary

To make a long story short, iOS 14 update features have launched including privacy and security changes. These iOS 14 privacy updates have become a real headache for digital marketers as they adapt to the changes necessary for their campaigns to be successful.

We’ve shared some iOS 14 tips and tricks to help you get a jump start on succeeding in the new marketing landscape that is post-iOS 14 privacy.

If you’re having trouble with creating a strategy around iOS 14 update features, there’s nothing wrong with partnering up with a creative advertising agency to help you through your marketing strategy and implementation.

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
iOS 14 | Apple
iOS 14 Update Features List | MacRumors
Facebook V Apple The Looming Showdown Over Data Tracking And Privacy | The Guardian
Facebook Changes Due To iOS | Facebook Business
Best URL Shorteners | Zapier

Modular Videos Puzzle Picture Metaphor
Articles, Marketing Guide

Modular Videos In Video Ads | Viscap Media

Modular Videos In Video Ads

Modular Videos In Video Ads

 

Modular Content? In Videos? What’s That?

If you love solving puzzles you’ll love what modular content is! PharmaPhorum defines modular content as “the process of creating modules of content to be assembled in any way the user requires” and is a general definition that we’ll narrow down later as we talk more about how Viscap Media applies this approach to video advertising through modular video ads creation.

It’s essentially having a bunch of different versions for each section of the modular video ads and then having a computer algorithm piece the different parts together to create a bunch of different video ads.

Let’s go through how modular video ads are made, how modern tech companies are using modular content, how it differs from traditional content, and whether modular videos are effective.

 

 

Key Takeaways

  1. Modular video ads is the process of creating different parts to be assembled later.
  2. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.
  3. Video advertising in general is increasing in importance.
  4. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects.

 

4 Key Takeaways Modular Videos In Video Ads Article

4 Key Takeaways Modular Videos In Video Ads Article

 

How Modular Content Works

So, modular video ads are essentially completed puzzles, with each section of the video ads being a different puzzle piece. Each puzzle piece has a bunch of different variations that can fit together seamlessly to make different completed puzzles.

AI takes these different puzzle pieces and makes as many video variations as possible with the pieces. This is a really great metaphor as to how modular videos are made and it still follows the same frameworks as the traditional videos others are still making.

So, let’s say we have 3 hooks, 3 body content clips, and 3 CTA endings to make things super simple. The AI will put hook 1 with body content 1 and CTA 1 to make the first video. The AI will swap out hook 1 with hook 2 and create a separate product video. The process is repeated over and over again until 27 different videos are made from those modular video elements.

Each section can be referred to as a bucket to have built out frameworks that can be applied to different video advertising types. The framework set up for a viral video may be different from a UGC video for example.

Modular Videos Puzzle Picture Metaphor

Modular Videos Puzzle Picture Metaphor

 

Modular Content In Marketing

This way of advertising is also being adopted by some of the big tech companies. For example, Google and TikTok are currently using modular content in their service offerings to paid advertisers.
Google allows advertisers to use AI and their algorithms to input a bunch of different headlines, descriptions, pictures, links, etc.

The algorithm then uses the different advertising assets and A/B tests them in different combinations. Based on the performance the different combinations produce, Google will give preferential treatment to the winning formulas.

TikTok is doing something very similar to Google where advertisers can go in and set goals, upload a bunch of different creative elements, then let TikTok take care of the rest. They will take different videos, headlines, etc. to test and promote the best combinations possible. This ensures the best results and isn’t as restrictive as launching a million and one different types and combinations manually.

 

3 Companies That Use Modular Content In Ads Infographic

3 Companies That Use Modular Content In Ads Infographic

 

Modular Content At Viscap Media

This process allows Viscap Media to produce more content than our competitors. We do this to adapt to the current battlefield of video advertising and the demands of our clients.

Modular videos are also our answer to the recent restrictions that the major tech companies are making to create barriers to entry for tracking and reporting. Some examples of this would be the recent iOS 14 update and the doing away of third-party cookies (but not first-party cookies).

Higher quantities of product videos allow our clients to test as many modular videos as possible to find the winning formula for them. This is increasingly important with the restrictions on tracking and reporting that keep rolling out.

 

Modular Videos Picture Miracle Sheets

Modular Videos Picture Miracle Sheets

 

Modular Content Creation vs. Traditional and Structured Content Approaches

So, now that we’ve discussed the definition of modular content and how Viscap Media harnesses this awesome video advertising strategy, how does this compare to structured content approaches?

As we’ve talked about earlier, modular videos allow us to generate as many product videos as possible for our clients. This is equivalent to a rapid-fire and high spread shot rather than a sniper. The low quantity structured content approach may have been okay when there was plenty of data out there, or even a few decades ago when content would be used for longer.

In this day and age, the number of impressions needed on a potential customer is higher than ever and video ads are getting A/B tested then swapped out on a regular basis to optimize the return on advertising spend.

The traditional and structured approach is very linear. The video ads would start with the hook, move on to the key problem, so on and so forth. Each video would be made separately. There’s no mixing, matching, or optimizing involved in the process. It’s impossible to tell which sections of the video ads performed the best to be replicated later and are taken as a whole.

The NEW modular video approach is to fill each bucket with winning ideas across the board. Having 3 incredible hooks, 3 incredible value propositions, 3 incredible calls to action. When the winning videos are found, insights can be made based on the performance data so that the winning strategy can be replicated and expanded upon.

The amount of time and advertising dollars spent on one video ad could’ve been used to make a dozen, then market tested to see the highest performer. This ensures winning video ads instead of flipping a coin on a single video ad HOPING it’ll convert.

 

Modular Videos Framework Transparent Metaphor Picture

Modular Videos Framework Transparent Metaphor Picture

 

Is Modular Content Effective?

YES!!! Modular content is the best approach to video advertising in this day and age. The number of impressions needed on a customer nowadays is at an all-time high and their attention spans seem to grow shorter by the day!

Making modular video ads is the answer video marketers have been searching for to compete in the modern climate. It’s better to market test a bunch of different variations to a video ad instead of hoping ONE will produce results with crossed-fingers. The winning video may even take you by surprise and could have been your least favorite one out of the bunch!

The modular video ads approach to product videos has produced incredible results for our D2C and eCommerce clients alike. Modular video ads are also expected to take over the video advertising vertical and absolutely dominate the space. These modular videos are optimized for the target platforms and can range anywhere from pre roll video advertising to in-feed paid video content on various social media platforms.

Forbes expects 82% of all online consumer traffic to be driven by online videos by 2022 making this a HUGE area for brands to invest in to get the best possible bang for the buck and drive real conversions to their pages.

Modular Videos Video Marketing Concept

Modular Videos Video Marketing Concept

 

Why To Hire A Video Advertising Agency

The process of creating modular video ads is not easy. We outline the video, write the scripts, cast the talent, film the videos, edit the videos together, then publish and track the content for the best results. This process is a lot of work and is also very time consuming. It’s even worse if the modular video ads are being made by less experienced individuals as there’s quite a learning curve to everything from writing to filming to tracking & reporting.

There’s nothing wrong with finding a really great creative video advertising agency to do the heavy lifting when it comes to video ads creatives.

Here at Viscap Media, we’re marketers at heart and not just geeks with cameras. We want you to get the best possible results with your video ads campaigns. We’re here to help and to learn more about us, check Viscap Media’s page on video advertising.

When you’re ready, reach out to us and we’ll be happy to set up a video call and consultation to see how we can best help your brand succeed.

Modular Content In Video Advertising VisCap Media

Modular Content In Video Advertising VisCap Media

Summary

To make a long story short, let’s run through the main points of the article. Modular video ads is the process of creating different parts to be assembled later. The best way of thinking about this is interchangeable puzzle pieces that get mixed and matched to make a bunch of different variations. Modular video ads are highly effective, are expected to replace traditional video ads, and dominate the next decade.

The number of impressions and the average attention span is changing by the day. Video advertising in general is increasing in importance with an expected 82% of all consumer internet traffic to be driven by video ads by 2022. If you need help with video advertising, there’s nothing wrong with contacting professionals to handle the projects. We’re more than geeks with cameras. We’re marketers at heart!

Want to see what high quality product video advertising can do for your brand? Contact us at Viscap Media today to get started! As video marketing experts, we know the video marketing industry, the social media platforms, the theory behind marketing, and creating product video content for brands that convert!

Contact us today, and let’s get started working on your digital marketing campaign plans!

 

Sources:
What Is Modular Content And Why Do Pharma Marketers Need It Now | PharmaPhorum
Digital Video Advertising Domination | Forbes
Digital Video Advertising Domination | Search Engine Journal

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