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What Makes A Great Facebook Ad Strategy?

In recent years, the user base and advertising power of Facebook has seen growth unlike any platform that has come before it. With a reach of over 1 Billion users, Facebook advertisements are able to reach audiences all across the world. For those looking to get their business advertising on a higher level, Facebook still has plenty of potential for growth in their advertising.

However, not every advert on Facebook is of a high quality and attractive to customers. We want to give you an inside look of the basics of Facebook advertising and show you what it takes to create an engaging and effective advertisement on the world’s largest billboard.

The Basics of Facebook Advertising

Before diving into what makes a great Facebook advertisement, we first need to understand the fundamentals of Facebook advertising. The fundamentals of marketing that help any digital marketing company succeed are going to allow them to create desirable content for customers on Facebook. Let’s see what those basics look like on Facebook.

The Audience

As is the case with any advertising campaign or strategy, the first priority is to understand the audience. A common pitfall that many new businesses experience is that they design products and services that just don’t have a market. You may think your revolutionary app could change the world, but it will be dead in a matter of months if there was never an audience to use the app.

The audience of your advertising efforts should include things like age ranges, locations, needs, and any other number of audience factors. You want to make sure your audience is large enough to be profitable while also having enough commonalities to have a unique set of needs.

The Content

With an audience in sight, the next element of advertising is developing the content itself. Brand content can often be hard to develop alone, so companies like Viscap Media are helping businesses bring their content to life with specialized plans for creating effective content.

The content you put out into the world represents not only your brand and products, but the way you want an audience to feel about what you have to say. Content can range from Facebook ads to short videos highlighting a product. In most cases, you will utilize a number of different content forms to make sure all of your audience members are getting a unique experience. Great content is what sells a brand image.

The advertisements

With the audience and content itself ready to go, now it’s time to share your message with the world. Facebook is seeing a growth in advertising numbers that is allowing many brands to benefit from their advertising services. Utilizing Facebook and other digital mediums to get your content out is easier and more effective than ever before.

Facebook uses their own advanced algorithms and user information to push advertisements to the audiences who need to see them most. For example, Facebook is not going to send your content about cosmetics to those interested in car maintenance. Facebook advertising will even provide you with tangible data and feedback so you can see just how effective your content is.

What Makes a Great Advertising Strategy Stand Out

Now that we know the basics of a Facebook marketing strategy, we need to understand what makes one great. Through our experience and observing how effective brands become, we can see what makes an advertising strategy stand out among the crowd.

Offering New Perspectives

For most companies, they already have a general idea of what it is they want to say to their customer base. It is the job and responsibility of a marketing team to help that business bring their message to life as effectively as possible.

By offering new perspectives and creating an outlined marketing plan, companies like Viscap Media are giving companies the perspective they need to really inspire their audience. Great advertising strategies are created by companies who have experience with marketing and know how to be effective on Facebook.

Aligning Goals and Values

IF you are creating advertising that does not tie into your companies goals and vision, you are not really advertising yourself correctly. It takes some time and drafting to create a great advertising strategy because companies need to create them in a way that portrays what they want to give to customers.

Aligning your goals and values before creating marketing strategies will ensure that you are sending the right message to customers. Sending out just a bland and unimpactful advertising campaign will do very little to help get customers invested in your brand.

Offering Plentiful Content

A great advertising strategy will be almost immediately recognizable from average marketing because of the amount of content you will have to work with. When you are offered a wide array of content and advertising tools, you know you’re working with a great advertising agency.

You can see things like product photos, engaging videos, and full length advertisements be offered when you find the right advertising strategy. Average advertising strategy creators will be hesitant to put in too much work to give you what you really need as the best advertising strategists will give you the content options you didn’t even realize you needed.

Understanding the Market

Facebook reaches such a wide array of people and potential customers and you need to find the targeted audiences that will want to buy your product or service. Carving out this unique market sector requires someone who really understands the objective of marketing and understands what makes the market tick.

You can tell when someone understands the market because the advertising strategy they craft will be relevant to current trends and effective enough to generate interest in years to come. When someone understands how the market works, they can create the advertising that is going to thrive the second it is exposed to customers.

Utilizing Diverse Mediums

Being creative is rewarded handsomely in advertising when you think of something nobody else even considered. This can be through creating advertising strategies that don’t look like the competition or use things like short videos or images that immediately capture the attention of your audience.

While the focus is on Facebook advertising, you can use the content generated in the advertising strategy to really advertise anywhere. The more areas your unique advertisements are able to be effective, the more people who are going to be exposed to your company there are.

Understanding the Value of Time

Time is money in every business and you can’t afford to put off a product launch because someone was late to deliver advertising material. Companies who are highly respected in the advertising space not only deliver their content on time, but they get it to you early for your approval.

Viscap media takes things to the next level by allowing companies to see their advertising strategy before launching it so they can make final adjustments as needed. Your time should be valued and respected, so look for advertising companies that are going to deliver your content before you need it for final touch ups and edits.

Key Takeaways

From establishing your audience to finalizing your advertising strategy, there is much more that goes into making an advertising strategy than would originally meet the eye. We hope this guide helps you understand what you need to look for when picking a marketing team who will help your business stand out on Facebook. 


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Brand story: What is it and why do you need it?

A brand is not just a catchy tagline on your products or a cool logo. Brands that are recognizable across the world and throughout many cultures are easy to recognize because they have a brand story. This brand story can be one of overcoming obstacles or revolutionizing their respective industry. 

Your brand story tells the world who you are and what you can offer to them. To send the right message with your brand story, you first need to understand what it takes to develop a compelling brand story. Once we see what makes a brand story, we will look at why you need to create yours now to set yourself up for future success. 

Key Elements of a Brand Story

Behind every story, there are a few fundamental elements. While every story obviously needs an end and a beginning, it is everything in between those points that you need to really take notice of. These are what we believe every brand story needs to be a success with your customers. 

Relatable Origins

Everybody loves an underdog, and you can use your brand story to convey how you overcame obstacles to create your brand. Even if you didn’t come from the ashes and had to fight to get your business running, people appreciated brands that share what it took for them to come to life. 

You need your brand story to compel an audience can connect with them on an emotional level. Telling customers a story about what got you to where you are today will make them invest time into learning more about your brand and hopefully become future customers. 

Understanding Your Audience

Before drafting up your brand story, you need to understand who your primary audience is going to be. This is so critical because you need to create a message that can be relatable to the customers you want to reach the most. 

Writing up a story without any direction or clear audience will turn into your company sounding like it is just in business for the money. Look to companies with brand marketing services to see how you can really narrow down your audience and capture their attention. 

Connecting With Your Audience

Now that you know who it is you want to connect your story with, you need to understand how to make that connection. Connecting with an audience requires you to step into their shoes to understand what it is they are looking for in a brand they hope to work with.

Just like how Viscap Media steps into the shoes of a customer when marketing products, you need to do the same to see what story would compel them the most. Connecting with an audience requires you to be vulnerable and honest about who your company really is. 

Having the Necessary Data

Once again, we see that connection between raw data and emotions coming back into play. When creating your story, you need to see what motivated your customers to act and work with a brand. This can look like investigating your advertisement data or doing some market research. 

The new insights you will gain from this data are going to be crucial to your story’s success. After all, writing a story for an audience that won’t listen is just a waste of precious time. 

Being Able to Honestly Help Customers

The last element of a really compelling story requires you to be open and honest to your customers. Considering just how critical storytelling is to solidify your image, you never want to lie or mislead customers with an unrealistic story about who you are. 

When you use these elements as a background for your brand story, you will make people connect and relate to your brand on a fundemental level. With an idea for the basic elements, let’s now see why it is so important to get your brand story right from the get-go. 

Essential Reasons To Leverage a Brand Story

Now that we know what it takes to make up a story, it is important to know why we’re writing one in the first place. As we will see, leveraging your brand story is what connects you and your customers in a way that gets them ready to work with and buy from you. 

Shares Who You Really Are

In nearly all cases, taking the time to create your brand story helps you understand who you really are. When you take the time to think about what got you to where you are now, you can share that exciting story with customers who really care about what made you the way you are. 

For several companies, Viscap Media was able to help them tell their brand story by creating compelling media that shared who they really were. This gets customers engaged and helps you further create effective marketing material. 

Makes Your Brand Feel Human

No customer wants to read a company description or blog post that looks like it was written by a robot. Your stories should feel human and connect to the audience on an emotional level. Showing people that there is a dedicated team behind every product goes a long way. 

In many cases, the brands that seem the most human and realistic are the ones who get the most business. The top companies in the world today are where they are because they were able to captivate audiences with their passionate stories of success and failures in getting to the top. 

Highlights Your Passion and Purpose

At the heart of every business should be a strong purpose and passion. These core elements are what makes a business unique in the market and helps customers latch onto your mission. Without a passion told through story, you are just another virtual shopping cart. 

Companies who were founded on the idea that they can help others grow will always be more exciting for customers than brands just looking to make a profit. 

Sends a Message To Your Audience

When it comes down to the brass tacks, your business needs to make a profit. Unless you are selling something that people need to absolutely service, then your services are not going to be of immediate importance

However, sending a message to increase sales is incredibly easy to do when you have a compelling message. Utilizing a powerful story that hits on an emotional level will convince people to rationalize their purchase and be happy to support a brand that makes them feel good. 

Connects you and Your Audience

The last reason that you must create a great brand story is because it is ultimately what connects you and your audience under a common goal. If you are a company that cares about the environment, having that in your story will connect you with those who share similar beliefs and common goals. 

A story between friends and family brings us closer together, so why should that be any different for a company? The answer is that it shouldn’t be any different. If you want your brand to sell and succeed, you need to get your story straight. 

Final Thoughts

So much can be told from a brand story and so many potential customers can be moved to work with you. When you understand what a story can really do for your company, you’ll want to get out the notebook and start defining what your brand really stands for. 


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Content creation: Promote with advertising


Being part of any business provides you with the opportunity to spread a message and get customers engaged. When you need to send your message, you look to advertising as the most effective outlet for your creativity. 

When it comes to advertising, it takes a special team of content creators to get you the advertisement materials you need to really reach your audience. Today, we will look at what content creation looks like and how you can use it to spread your message. 

First things first, we need to understand what content creation even means. 

What Is Content Creation?

Our first task is to really understand what content creation is before understanding how to best utilize it. In its most basic form, content creation is simply the creation of certain materials that are going to assist a company in sending a message or promoting a process. 

Professional content creation teams are able to work with companies to take photos, make advertisements, and perform any number of services to spread a message. With content creation being such a widespread and generalized way to advertise, we need to understand how content is even created for businesses. 

How Great Content is Created

An Idea is Nurtured

The first step to creating any content is to first start with an idea. Many people are eager to start snapping pictures or making big plans, but you need to start with an idea before any of that. Taking a small idea and making it grow is part of the content creation formula that gets your business on the map. 

When you have an initial idea, it means you are somewhat aware of the potential direction you want to see things go. This is where a team like Viscap Media comes in and helps make your vision come to life. Before doing any actual work to create content, they need to make sure that you have an idea that is ready to be turned into reality. 

The Concept Comes to Life

Now that we have an idea with plenty of room to grow, it is time to bring that vision to life. This is where we start to see things like advertisements and digital media that helps to highlight your brand. No matter the form of the advertisement, the created content needs to be consistent with your brand message and vision. 

Bringing an idea to life can take some time, but it is well worth the wait. Using different methods of content creation like pictures and videos allow you to send different messages with the same great products. You can really engage customers in fun ways when you start to bring your concepts to life. 

Final Edits Are Made

Despite the fun being taken care of and your content looking good, there is still plenty of room for improvement. Editing and finalizing content is often more important than capturing content as this is when you make it even better and more refined for customer consumption. 

Your final editing is where you can add in some upbeat music to add to the overall experience of a video or edit photos to help some colors really pop off the screen. The content creation may be what sells the product, but the editing work that you help guide is what makes the brand image come to life in advertising. 

The Content is released to the Market

The final and often most daunting stage of any advertising campaign is actually releasing your content to the market. Just like a child’s first day at school this can be both the most exciting and nerve racking part of the entire content creation process.

Just as important as releasing the content is, the timing in which you release your content is just as important. Many marketing studies indicate that certain times are best for advertising launches. When you have the right content and the perfect time to launch it, you are setting yourself up for a bright future with great potential for growth.

Utilizing Content to Spread a Message

Knowing how great content can be created allows you to think critically when picking a team to help you develop advertising content. Whether you are just starting to plan how you want to approach branded content or are getting ready to ship out advertisements, knowing how to spread your message is key. 

Sending a message about your brand and products is just as important as the effectiveness of the advertising tools you used. You can release an advertisement at prime time with all the right people watching, but it won’t get you any new customers if it isn’t sending the right message. 

You want your message to spread like a virus and reach all of the people you need to see it. To do that, you need to make sure you are working with the most effective content systems possible. The following methods we look at are some of the most widespread and trusted methods for getting your message heard. 

Effective Ways to Promote Through Advertising

Product Shoots

Product shoots have been around for decades and are still very effective to this day. If you are selling tangible products and want customers to buy based off visual appearance, photo shoots are essential. Even if you need pictures for a product page, having a few photos to work with allows customers to get a really good look at what you’re selling. 

A professional product shoot is generally going to look much different than anything you can do at home with a camera and plain wall. Modern product shoots get the product out in the real world to send a message about how it can be used and what kind of message the brand wants to send about it.


Commercials have certainly changed quite a bit over the years as they went from promotions of how to keep the house clean to very colorful and attention grabbing advertisements. Modern advertisements are designed so they can stand out among the noise and distractions that plague modern shoppers.

While you can create advertisements for television, most current commercial trends show that shorter online videos are most effective. Getting a demo of your product or how it can be used in the real world onto phones across the world is such a powerful advertising tool. 

Digital Promotions

The last and currently most popular tool for advertising nearly anything is through digital promotions. These are what you see alongside the screen when browsing virtually any modern website. Digital promotions often blend together images of the products and can even have short clips like the commercial method. 

Something to keep in mind about this method is you will need to adapt your content to fit in with the style and trends of various social media platforms and websites. With a few small tweaks and size adjustments, digital promotions can get you in the front page of nearly any website. 

Final Thoughts

The process that goes into making great content and effective advertisement requires much more effort than many realize. From drafting an idea to making it a reality, there is lots of time and effort required to stand out.

Luckily for businesses, there are great companies like Viscap Media who are eager to help brands create their perfect advertisements and content for the digital age. All you need for great content is a clear message and the desire to get it heard. 


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How to Get Ads on YouTube: Everything You Need to Know

Are you looking to get ads on your Youtube videos? We know a lot about the process at VisCap Media, so we put together this guide for you. We will also be going over how a company can get their ads on the site.

It is important to be informed on how the ad system works on YouTube if you want to use it well. Otherwise, you might be missing out on some important details that could help you.

We will be covering everything that you need to know! These are the steps:

Get Ads on Your YouTube Channel

Getting into the YouTube Partner Program

If you want to get ads on your YouTube channel, you will need to be part of the YouTube Partner Program. This program allows content creators to earn revenue from YouTube through ads. However, YouTube has criteria that you need to meet before you can join. 

Not every creator can get into the Partner Program. YouTube will only partner with those who have a total of 4,000 watch hours over a year- plus, at least 1,000 subscribers. Without meeting all of those criteria, your channel will not be even considered for the program.

Those criteria can be very difficult for a new channel to meet. So, if you want to get ads and monetization quickly, you are going to need to be making a consistent amount of content. VisCap Media can help you get there. We have experience making a wide range of content, so be sure to look at our portfolio if you are interested in learning more.  

Joining will give you access to more features, including screens and cards at the end of your video. This can entice people to click on your links and visit your website. These are better at getting clicks than a link in the description box since they are easier for the viewer to find.

It is also helpful to know that YouTube uses AI to simplify marketing. You will want to be sure that you have targeted ads enabled on your channel for it to work. This can help you earn more in ad revenue. 

Enable Channel Monetization

Open YouTube and click on your profile picture in the top right corner. From there, open the YouTube Studio section. The word “Monetization” will be on the left side. Click “Video Advertising”, this link will allow you to check your monetization status and review your settings.

To enable monetization, open the studio, click “Features”, “Monetization, then click “Start”. This allows ads to play during your videos. If it is not enabled, then you will not be earning any revenue. 

If you want to turn on ads for all of your videos, hit “Settings”, “Upload Defaults”, “Extras”- this will allow you to automatically enable ads on all of the future videos that you upload. 

For individual videos, you will want to go to the “Video” section of your Creator Studio. There is a section that will show you whether each video is monetized or not, you can easily make the changes from there. Be sure to save all of your settings.

Connect Your Channel to AdSense

You will want to connect your YouTube Channel to AdSense, especially if you want to get paid for your newly monetized videos. Google support has created a helpful page detailing the AdSense account process.

Be sure that you only are using one AdSense account under one name that matches the name on your YouTube channel. Otherwise, your account setup will be disapproved or shut down- meaning you will have to start over.

Learn About the Ad Formats

It is also important to know about the advertising formats so that you can make the most of them on your channel. These include:

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Video discovery ads
  • Bumper ads
  • Outstream ads
  • Masthead ads

Google support covers all of these advertising formats thoroughly on their website. If you want to learn about them, be sure to check it out. They cover what each one is and how it can be used for brands. If you are trying to get views, you will want to think about how these fit into your video. You can put them at the beginning, middle, and end.

Or, if you want to get your brand’s ad onto the site, then you will want to make sure that it can fit into one of those formats. Otherwise, YouTube will not accept it until you match one. Their support team helps adjust your videos for you, however, you will need to already have the content created.

How to Get Your Ad on YouTube

Are you looking to get your advertising campaign onto YouTube? When it comes to YouTube ads, your company only has to pay when the viewer watches or shows interest in the ad. This is great, as it means you do not pay per viewer, even when they do not interact.

You will want to work with experts to create an ad for your brand. We can help you make amazing content that will get your viewers engaged and interested in learning more about your products. We have a lot of experience in creating these ads, so be sure to consider us for your next big project.

Once you have your ad developed, you will want to go to YouTube Ads. When you get to that page, YouTube will guide you through the process of getting your ad on the site. You will want to be sure that it follows their guidelines and is the correct length for the format you want.

The length depends on the format you want, although they are generally short. The shortest videos are usually about 6 seconds, with the longer ones being a few minutes. When it comes to the longer ads, the viewer will be able to skip your ad after a handful of seconds.

As long as you are sure to follow YouTube’s advertising policies, you should be able to get your ad approved quickly and running on the site. When that happens, you should start to notice more traffic to your business website fairly soon.

VisCap Media specializes in turning clicks into conversions, so be sure to check us out if you want help in making an amazing ad. We are also familiar with what YouTube will and will not accept per their guidelines, so you can expect a quality video ad from us every single time.


If you want to get ads on your YouTube channel, you will first need to get into their partner program. This can seem difficult at first, but as long as you are getting viewers to your channel, it will happen. We can help you by making quality content for your brand.

Or, if you want to make an ad to put on YouTube, we can help you with that too! We are experts at designing videos for the platform, so you can be certain that our content will help bring more traffic to your business.

VisCap Media has teams of digital marketing specialists available to create high converting videos for you. We have access to professional equipment that other groups do not.

If you are interested in any of our services, be sure to contact us today. We would love to get started on making creative content for you and your brand. 

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How Long Should a Facebook Video Ad Be?

If you want to start uploading videos for your brand to Facebook, you will want to be sure that you are following their guidelines. If you want your ad to fit in the format that the platform uses, then you also want to be certain that you are making it the correct length.

VisCap Media has got you covered! We are very familiar with creating ads for social media platforms and know exactly how long they should be to get you the most amount of clicks. If you are interested in learning more about how long a Facebook ad should be, then keep reading!

What Facebook Recommends

For ads placed during or before video content, also known as in-stream video ads, Facebook recommends that you keep your ad between 5 and 15 seconds. Although, if you want to go longer, your ad can be up to 31 seconds long.

However, you will probably want to go with what the platform recommends since they are familiar with how people use their platform. If you want your ad to work, you need to attract the viewer’s attention before you do anything else. Once the ad has been playing, viewers tend to lose interest quickly.

If you make a video that catches their attention right out of the gate, then they are more likely to click on your ad. VisCap Media specializes in making these types of short and informative videos. We have the experience to create content that your audience will be sure to enjoy. We have a variety of examples of these types of videos in our portfolio.

So, even though Facebook allows for a 31-second ad, you only want to take all of the time if you are certain that you can fill it with engaging content. 15 seconds is easier to pack with eye-catching displays of your product while being short enough to entice viewers to go to your website to learn more about it.

If you want to know more about what Facebook recommends, they have created a helpful guide to their video ad specs. Of course, if you decide to have us make the video ad for you, we are very informed on the requirements and could meet all of the specs without hassle.

In-Stream Video Ads

Since these are the most popular format and bring in the highest amount of clicks, we want to cover them a little more thoroughly. 

Viewers can not skip these types of ads. They only occur during a video that the viewer has been watching for at least one minute. If your ad is too long, they might get annoyed and close it as soon as they can. Keeping them short is best if you want to increase interaction with your brand.

Communicating what your product is and how to use it early in these videos helps them perform the best.

Tailor Your Ads to the Viewer

You will also want to consider how the viewer might be watching your video. In general, shorter ads tend to do better. Facebook allows you to tailor your ads to the viewer, so you might want to consider the attention span of your audience when making the length of your videos.

For instance, shorter videos are better for reaching a millennial audience, who have a shorter attention span when using social media- they are more interested in seeing the next video in their feed. Because of this, a 6-second video is more appealing to them than a 30-second one.

If you are trying an older audience, then a 15-second video might be best. They are more likely to interact with or watch ads that are longer than a millennial would. 

Forbes covered the differences in the generations’ attention spans. They said that average millennials have an attention span of 12 seconds, while Gen Z will only pay attention for 8 seconds when it comes to ads.

So, you will want to put most of your information at the start of your video, before your audience starts to tune out, this allows you to reach them much easier. VisCap Media can do all of this additional planning and market research for you.

To summarize, the audience that you are trying to reach will also affect the length that you want your Facebook ad to be. Some younger generations are more prone to multitasking while watching videos and others are more likely to give you all of their attention.

Videos That Have High Conversions

The goal that your video should have, is to make more conversions on your website. But how does the length affect that percentage?

Shorter videos can get the viewers more excited to learn about your product. So, if you have an ad that is engaging with all of the important information presented early, they are more likely to click on your links. VisCap Media specializes in turning those clicks into conversions, do not be afraid to get in contact with us.

Ads that have higher conversions are worth investing in. They can raise your brand’s awareness, draw more visitors to your business website, and can even be shared among users. When it comes to conversions, you will want to create a shareable video. When it is passed among a wider group of people, the odds of someone completing conversions go way up.

So, you will want to make shorter videos, preferably between 10 and 15 seconds to make a shareable and short ad. You can always go a little longer, although your audience might not be watching the entire ad.

Check Your Audience’s Preferences

If you already have some ads running on Facebook, then be sure that you are checking in on their preferences now and then. Facebook offers Audience Insights, so if you are not entirely sure who is watching your ads, you can find out there.

Knowing this information is very important. Once you recognize your audience, you can create more videos that are tailored to them- giving you more clicks.

It is better to create videos that focus on a specific audience than a broader one. If your business has a lot of different products available, then making an ad for each of them can help you reach your intended audience easier. That way, you can make each short ad tailored to the consumers for that product.

General video ads are amazing for building your brand, but they do not get as many conversions as specific product ads. We can build you a digital marketing campaign that is appealing to your audience and brings visitors to your page. 


So, how long should your Facebook ad be? You will want to keep it between 5 and 15 seconds, which is what the social media giant recommends. If you go longer, you run the risk of the viewer tuning out.

You will want to consider your audience deeply when you are deciding on the length of the video. The generation of your audience will affect how long their attention span is, but to be safe, you will always want to put most of your information at the beginning of the video. Many people want to know what the product is right away.

VisCap Media Would love to help you tackle this big project. Fill out our contact form if you want to start talking about ideas and get your new Facebook ad in production. We would love to hear from you!

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How Facebook Ads Work: A Complete Guide

In this guide, we will let you know everything about advertising on Facebook. This will include everything from getting your first ad up to get the benefits of ads. VisCap Media can help you every step of the way- so be sure to get in touch with us.

Facebook is the world’s largest social media platform, so knowing how to make use of it for advertising is important. It can provide you with a huge audience of potential customers.

Let’s get started:

What to Know First

There are a few things that you should know before we get into the rest of the guide. Facebook’s algorithm is always changing, making it hard to know what ads will work best. However, Facebook does have an ad targeting feature that you can make use of.

Targeting is important for getting your ads to who will respond to them the best. That can improve your conversion and get you in touch with your audience.

There are also different ad formats that Facebook uses. These can also help convey your product’s message to the consumers. 

What are Ad Formats?

Your ad can appear in many different ways to the audience depending on the type of format that you use. Each has its own benefits. We are going to briefly cover all of them.

Image Ads

Images ads are a good way to get into the world of Facebook advertising. You can create one from your page by boosting one of your brand’s posts with an image of your product. These ads are great for showing off your products- so be sure to spend time on the image that you use.

Video Ads

Video ads are widely popular now- you probably see them all the time when you open your Facebook account. They can appear in Stories and News Feeds, or even in in-stream ads in other videos on the platform.

Videos are a great way to show how your products work, how to use them, and how they can be useful to the viewer. When you reach your intended audience with a video, they are often more engaged than they are when simply looking at an image.

VisCap Media specializes in creating interesting video ads that can get a viewer to come to your website. If you want to learn more about our high conversion videos, then be sure to visit our website. You will not be disappointed in what we have to offer.

Carousel Ads

These ads are a bit different than the last two formats. They use up to ten images or video clips to create an advertisement for your product. You can use them to show off the different aspects of your product and create a truly informative ad.

Video Polls

This type of ad only appears for mobile Facebook users. It includes a video ad, but with the addition of a poll for the users to take. This helps to improve their engagement and Facebook has shown that it even improves brand awareness- more so than normal video advertisements.


Slideshow ads utilize short video clips from your brand’s collection of ads to make something new. They work well for users with a slower internet connection as well. They work well for showing off the product without much distraction.

Instant Experience Ads

Instant Experience ads are a full-screen format that can be linked together into a collection. This allows you to display a variety of products for your audience. Users tend to enjoy this format, as they can browse your products and make purchases without having to leave Facebook.

Messenger Ads

These ads are a useful way for your brand to talk to their audience. If you use this format, your team can talk to Facebook users directly through messenger. This is a great system for answering questions and making your company more approachable.

How to Put Your Ads on Facebook

First, you will need to make sure that you have your Facebook business page completely set up and ready for users to scroll through. For using this platform efficiently, you will want to make sure that you post daily. This keeps your viewers engaged and interested in your brand.

Then, go to the Facebook Business Manager page to create your first ad. These are the steps to do just that:

1. Choose Your Ad’s Goals

Go to the “Campaign” tab and hit “Create”. From there, you should be able to see the 11 types of marketing objectives that Facebook offers. You will want to pick them based on your goals for the ad. For example, if your brand is new and you want to be introduced to your new audience, select “Brand Awareness”.

If you are trying to bring more people to your website and business, then select “Traffic”. The 11 marketing objectives are straightforward with their names, so you will be able to pick what you want the ad’s goal to be easy.

2. Target Your Audience

You will be able to have your ads reach your intended audience through targeted ads. You can target your ad to the specific age, gender, and location of your audience. Facebook will let you know if you have made selections that narrow your audience too much, or if you made choices that made it too broad to be appealing to most people.

Be sure to check out the detailed targeting section as well. This can get very specific- including the interests of a person or their specific shopping behaviors. You will also be able to target those who have interacted with your Facebook page in some way.

3. Choose Ad Placements

If this is your first advertisement, be sure to select “Automatic Placements”, this allows Facebook to place your ads where they will receive the most views. When you have some more experience working with your ads, you can experiment with the placements.

Placements can range from devices, platforms, and operating systems. There are a lot of places to choose from. However, you will want to put your ads where you are certain your audience will see it.

4. Set Your Budget and Schedule

In the “Budget & Schedule” section, you can set the amount that you want to spend running the ad, and when you would want them to appear to viewers. This is also the page where you can choose when you want your ad to start running.

Do You Have an Ad Ready?

Once you have created your ad, you can choose the type of formatting that you prefer and how the ad will be presented to your audience. VisCap Media can help you with this process. We have the experience and professional equipment at the ready to make a high-quality video for your brand.


VisCap Media can help you with any part of the ad process that you are unsure of. We love making creative content and are very passionate about it, so we hope that you choose us to make you a video ad. We can make very high-quality videos that we are sure your audience will enjoy.

There are many selections that you can make when it comes to selecting the format, budget, run time, and more when it comes to building an ad campaign with Facebook. This is a massive platform, so you will want to start using it to reach a wide audience as soon as you can.

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How to Create Facebook Ads that Convert

Facebook is more than just a platform for hunting down your old college roommates – it’s the largest social media platform on the planet. It’s also a great place to do business so long as you can make ads that actually convert.

But making Facebook ads that convert is harder than it seems. The fact is, most people don’t pay attention to advertisements when they see them on Facebook. Even beyond that, lots of people are just plain bad at making good ads. You don’t want to waste your time on an ad agency that can’t produce content that creates profits for your business.

To that end, let’s go through exactly how to create Facebook as the convert and what you should do if you want to guarantee that your next advertising campaign produces tangible results instead of videos no one watches.

First and Foremost: Target Your Ads

Here’s something you have to remember: generic or overly salesy ads don’t get attention. Think about it! When you’re on Facebook, you’re looking at your friends and family’s profiles and the content they post. You aren’t necessarily in a shopping mood, and if you notice an ad blatantly trying to get your attention like a TV commercial, you’ll probably ignore it.

Every Facebook ad you put out has to be targeted and expertly crafted for its ideal audience. This is even truer for Facebook compared to many other platforms since people can curate their Facebook feed. If you want to be seen, you have to be specific!

You should already have a general idea of your ideal customer or “customer avatar”. You should use this information in conjunction with an excellent ad-creation agency to craft meaningful advertisements that connect with your target audience.

If it’s done right, your future customers won’t even know that they’re being advertised to. Instead, they’ll be happy that they happened to notice such a great story that brought them to the solution they’d been waiting for!

Clearly Outline Pain Points and Benefits/Solutions

Any good ad should tell a story, and every story has challenges and solutions. Just like a movie or book with a beginning, middle, and end, a Facebook ad that converts will:

  • Feature an initial scenario or problem – these are the pain points that people can sympathize with and see themselves experiencing without a novel solution
  • A solution or benefit that your product or service brings to the table. A great ad will showcase exactly how your service or product can do the job better than any competitors
  • An ending where it’s made clear just how the ad viewer can get their hands on your product or service ASAP. It’s no use whetting their appetites and leaving them hanging

If you do this right, every ad you create will be like a complete story, demonstrating the value of your brand and making your product irresistible to the right audience. Plus, this is much more satisfying to watch and experience from a customer perspective.

No one wants to be advertised to. But everyone is fine with being shown something they can and will use in their everyday life. Bonus points if it’s something they struggle with daily! 

Granted, this technique is something that takes a lot of skill and practice. That’s why it’s always smart to hire an expert video ad agency to help you when creating video Facebook advertisements.

Always Include a CTA (Call to Action) 

The end of an add will only lead to excellent conversions if you have a call to action, or CTA. A CTA should only crop up at the end of your ad (unless recommended otherwise by your expert marketing ad agency).

Think of it like this:

  • Someone views your video advertisement on Facebook
  • The ad takes them through a story, where they empathize with the ad subject or protagonist
  • They realize they have the same issue as the person in the ad, and want a solution
  • BOOM! Your product or service blasts onto the screen, solving the issue in style
  • But wait… then the ad ends?

The ending above is a little disappointing, right? If you were a customer or ad viewer, you’d want to know how you could get your hands on that kick-ass product or how you could get in contact with its creator.

A call to action should provide all that information and more. It should offer your contact information, your website, and a link to the landing page you should have curated beforehand that can take a future customer right to the “Buy” button.

In a way, the call to action is the most important part of any Facebook ad that creates high conversion. An ad can tell a great story and have phenomenal production value, but without a good call to action that inspires people to actually check out your site, it’s worthless.

Work with a Skilled Ad Creation Team

By far, the best thing you could do to create Facebook ads that convert is to hire a phenomenal ad creation team. These days, video ads and viral marketing are the best bang for your buck in terms of both time and money spent on the project.

Here are just a few ideas for video ads that you can create with the help of Viscap Media:

  • Viral ad videos, which are short, sweet, and to the point. This is particularly true for younger viewers – those low attention spans make them more likely to click or swipe away from your ad much faster than older users!
  • Testimonials, which are videos that are ideal for building trust and getting long-term conversion later down the road. Testimonial videos offer real-world feedback from customer experiences that can show they’ve tried out your product or service.
  • Reviews are also helpful, especially since lots of people don’t open their wallets without someone they trust doing so first. Get a trusted reviewer to try out your stuff, and your Facebook ad will convert, convert, convert. 
  • Unboxing videos are a novel Facebook ad concept that’s popular with younger viewers and certain target audiences. It combines the visceral pleasure of opening a new package with the technical aspects of a detailed review.
  • Lifestyle Facebook ads can be particularly effective for hesitant buyers. Like testimonials, they’re great for long-term conversion since they show how a customer’s life gets tangibly better after they use your product.
  • Lastly, infomercials are ideal Facebook ads for conversion in technical dishes. If your audience or ideal customer base is older and knowledgeable, giving them an ad that speaks to their insecurities or questions is ideal.

Fortunately, Viscap Media is well-versed in both these types of video Facebook ads and many more! With a crack team of expert writers, producers, and editors, we’re ready and able to help you create Facebook ads that convert new customers faster than you can believe!

More importantly, we have the experience and expertise to make sure that every Facebook ad we create converts. Facebook ads that don’t do this aren’t worth the digital real estate they take up. Every ad we produce has the potential to change your business and supercharge your sales.


The good news? Contacting Viscap Media is quick and easy. Once we get your proposal, we’ll start working immediately on concepts and ideas so our creative juices can flow and our teams can merge into one unstoppable force.

With Viscap Media on your side, you’ll be able to make Facebook ads that truly convert both in the short-term and long-term and that are worth every dollar. Contact us today and let’s get started on your ads!





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5 Tips for the Best Digital Content Creation: Your New Go-To Guide

Every business needs to make digital content to stay relevant in this day and age. But while everyone is making digital content, only a small percentage of it is actually, well… good.

To make matters even more serious, many businesses have razor-thin profit margins. Every marketing campaign is risky, and new marketing materials need to produce serious returns to be worthwhile. If you want to make content that drives sales and produces great conversion rates, you’ve come to the right place.

Here are some of the best tips for excellent digital content creation.

Understand Your Audience 

It’s one thing to make any old video ad. It’s another thing to make an add perfectly designed and tailored for your target audience.

In fact, there’s no real comparison between the two!

You see, targeted ads – meaning they are designed from the ground up to talk to a certain group of people and provide them with a real solution to real-world problems – are always more successful than generic ads. It’s like the difference between casting a wide net with a lot of huge holes compared to casting a small net to search for specific fish.

If you understand your audience, you can better craft a video ad that speaks to them deep down and is more likely to connect. Ads that connect are more likely to convert. It’s easy to see how understanding your audience can directly translate to higher conversion rates for all your marketing efforts, plus better profits across the board.

How do you understand your audience? Usually by getting a lot of data. This takes time, plus trial and error with video ads that are designed to help you narrow down your perfect niche. But eventually, you should be able to come up with a customer avatar or ideal user. Then you can use that information to create the most kick-ass ad campaign you’ve ever imagined.

Have a Distinct Voice! 

Once you’ve begun creating ads, make sure that you develop a clear brand voice! The market is pretty saturated with startups and entrepreneurs just like you, almost no matter what your niche happens to be. Some industries are certainly more crowded than others, but it’s always advantageous to come up with a unique voice, style of writing, or brand identity.

Why? There are several big benefits to having a distinct voice:

  • Your targeted customers will be able to identify you from the crowd that much more easily
  • You’ll be much more memorable – if a customer has to pick between you and a competitor, and your voice is more unique or interesting, they’re much more likely to go with you
  • Your voice can’t be easily copied by competitors without seeming fake. This is a form of brand protection

A distinct voice doesn’t literally have to be a voice (though it can be). “Voice” in this sense refers to how you represent your brand and the tone that all your ads and marketing material carry when they play.

For instance, is your brand lighthearted and comedic? Or is it more serious and informational? You should settle on one of these two broad categories and continually refine your voice as you produce more video content and bolster your marketing campaigns.

Over time, your brand will become inseparable from your offerings and your business will reap the rewards.

What Do You Offer? Make Sure It’s Clear

Every piece of digital content you create should have a purpose. Take this guide, for example. You aren’t just reading it because you’re bored! Instead, the point of the guide is clear: to show you how to create top-tier digital content in this competitive business landscape.

Similarly, everything you put out, whether it’s a guide, blog post, marketing newsletter, video commercial, or anything else needs to have a purpose. Even more important, that purpose needs to be clear to the viewer or consumer.

There are a few different ways you can do this:

  • In a traditional video advertisement, your ad will likely have a story that illustrates a problem or pain point that the target customer likely experiences in their day-to-day life
  • The ad will, over its runtime, demonstrate the perfect solution to that problem (your product or service). This demonstrates the point of the ad and justifies its existence

You should extend this logic to all the digital content you come up with. If you want to come up with a marketing newsletter, make sure that the contact information and call to action copy is front and center and easy for your target audience to see.

Writing a blog post? It often helps to tell the reader what they’ll learn over the course of the post, then recap everything at the end.

By practicing this focus over and over, all the content you create will be helpful and worthwhile to its consumer. This translates to brand trust and makes people more likely to trust what you have to say.

Produce New Content Frequently

Today’s business environment moves fast indeed. Because of this, your content pipeline needs to be constantly filled with in-production pieces and ideas for new content later down the road.

You should always seek to stay relevant and current. Comment on current events in your industry, come up with new products and services to reflect shifting industry goals, and send a newsletter every now and again to your loyal readers or customers to show them that you are still active!

People are loyal, but only to an extent. They’re likely to jump ship to a more active brand if it looks like yours has died out. You can avoid this problem if you’re constantly making new, current content that reflects the industry and stays relevant to your niche’s conversations or developments.

Calls to Action Are Your Friends

One last thing – each piece of content you create should come with a call to action. This includes everything, from video advertisements to newsletters to blog posts.

Remember, each piece of content you have should have a purpose. While the purpose can vary for the reader or consumer, the purpose is the same for you: to drive conversion and get people to your site or business.

A call to action outlines what you hope the reader or user will do and gives them a good reason to click that button or purchase your product. It may even come with contact information. Regardless of the specifics, each call to action should be charismatic, to the point, and relatively short.

For example, an expert video advertising agency might come up with a call to action with the last 10 seconds of your ad’s footage. This call to action will have your business’s phone number, website, and maybe even a landing page carefully tailored for your target audience.

Make sure your calls to action are airtight and your conversion rates will be much higher.


Ultimately, designing and producing top-tier digital content takes practice, and you’ll certainly make a few mistakes along the way. But hopefully the above tips will help you on your journey to business mastery and ensure that your next marketing effort is successful.

However, you can cut short the painful process of learning the ropes with the help of a video ad agency like Viscap Media. With years of experience under our belts and a crack team of video producers, editors, and writers, we’re well-equipped to turn your marketing vision into reality.

Contact us today and we’ll set up a meeting to start working with your business right away.





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The Secrets to a Successful Brand: Get a Leg Up With Digital Content Creation

Are you looking for a way to get your leg up in your industry? When it comes to digital content creation, VisCap Media can help. Having that additional content makes it easier for your audience to find you. Plus, you can reach a lot more people through the internet than through a traditional marketing strategy alone.

Almost every business out there now is using digital creative content in some way. If your brand is not, then you are surely going to fall behind the competition. We know no one wants that to happen, so if your brand needs some new content, we would love to be the ones to make it for you.

Want to learn more about how to use digital content to make your brand more successful? We put together this article for you to let you know why building a digital strategy for your brand is so important. 

What is Digital Content Creation?

Digital content creation makes up a huge portion of a digital marketing strategy. Anything that you make such as newsletters, blog posts, case studies, or email campaigns is considered to be digital content. Content creation is important and should be at the front of your strategy.

The goal of your content should be conversions. Conversions are when your audience completes a goal through your website after being led there by the content you sent them. Our company, VisCap Media, specializes in creating videos- currently one of the most popular forms of digital content creation. Our high converting video ads can be a great example of content creation.

Overall, content creation is the most successful type of marketing practice right now. When you make content, you are giving free information to your audience about your product. This is an excellent way to attract customers to your online brand and keep your current customers engaged with you.

The Secrets to a Successful Brand

Every successful brand knows how to use their content well. They are practicing a digital marketing strategy and carefully creating their content to bring more people to their brand. This allows the brand to reach a larger audience and have higher conversion rates- all improving their success.

If you know how to make content like this, then your brand can also receive these benefits. These are the steps to start with successful digital content creation:

Identify Your Audience

First, you need to know who you want the content to reach. If you were designing a video, for example, you want to be sure that you are tailoring it to the viewers. This can help the video be shared and viewed more- spreading awareness of your brand through the audience.

Know Your Purpose

Different styles of creative content have a different purpose. For instance, blog articles can show your brand’s experience and knowledge on a topic. A video can be used to show off a product, how to use it, and be shared easily by your audience. What content you decide to make depends on your purpose. 

If you are aware of your goals before you make the content, you can ensure that the final product has a good sense of focus. That way, you will be much more likely to see good results since your audience will get more helpful information from the content. 

Create the Content

You will want the content to be engaging, entertaining, and useful to your audience. Since you have identified who they are and what your purpose is, you should be able to make something geared towards them.

We can help you make content that works at making many conversions. We enjoy the work that we do and always provide our clients with amazing final results. If you want a video that is catered to your audience and going to see a lot of conversions, then do not hesitate to get in touch with us. We would love to hear from you about your ideas for the project.

Promote the Content

Now that you have your content, you will want to start promoting it. Your brand’s social media is a good place to start. Share the content on each one of your brand’s social media pages and see how your followers interact with it.

When your brand is running more than one social media account, you can alter the content you post to the followers for each specific page. That way, if a lot of your audience follows more than one page, you can still keep their interest.

Blog posts and videos can be shared easily. You can encourage your audience to interact with you and promote the content by sharing it yourself. 


Digital content that has a lot of views, shares, and likes is much more likely to be favored by a search engine. Popular search engines, such as Google, use search engine optimization (SEO) to rank how useful content is to someone. Higher rankings are found easier by people- meaning that if your SEO is good, your content has a better chance of being discovered.

Keywords are an important part of SEO. You can find them through an SEO program. Including keywords is a great marketing practice, so you do not want to leave them out of your content.

When we make your content, we will be considering SEO and use keywords to include in the video. When you promote the content, you can use those keywords to further help them spread to your audience through a search engine.

Analyze the Results

Finally, you will want to check your analytics program. It should be able to show you who is interacting with your content. You can see if you are getting the results you need and tailor how you promote the digital content to adjust.

It is also good to be aware of how popular search engines are ranking your brand’s content. If you do not see it in the search results, then you will want to improve your content’s SEO. As a ton of new content is created every day by your competition, you should think of improving your SEO ranking as an ongoing action.

By keeping your SEO fresh, you are going to be able to make use of the creative content for much longer. A successful brand knows how to use evergreen wording, keywords, and images efficiently in their creative content- giving them the best results.


To summarize, successful brands know how to use digital content. They develop strategies around it to reach a wider audience and get a higher conversion rate. If you would like to help with that part of the process, VisCap Media would like to be the one to make it for your brand.

Digital content is everywhere online- you probably saw some emails or videos online today. By using the steps we listed here to make your content, you will be able to reach many people. We hope that this article was able to give you some background on what digital content is and how it works.

We can always help your brand go through the steps of content creation. We have a lot of experience in this field and have a large portfolio of our previous work. If you have any questions or like to hire us for a project, be sure to contact us. Our skilled team would enjoy hearing from you!

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How Can I Improve My Digital Marketing Skills?

Digital marketing is crucial in today’s technology age. It is used by many brands to promote their products and services. The internet has a vast amount of users browsing it every day, so by improving your skills, you can make content that is more appealing to them.

This quick guide is going to cover how you can improve your digital marketing skills. If you need content created, then VisCap Media can help you. We have made many high-quality video ads that worked in getting more conversions on business websites. We would love to make content for your brand too!

These are the steps to improve your digital marketing skills.

Stay Up to Date with SEO

Search engine optimization, or SEO, is very important to know about when it comes to digital marketing. There is a demand in the market for those who know how to effectively use SEO, so improving your skills will help advance your career while promoting your brand.

One way to do this is to do thorough keyword research. They are used to help your audience discover you online through a search engine. By thinking about your customers might search for online and how that relates to your product, you can know what words and phrases will make Google put your content higher in their ranking.

If you need to find keywords, you are going to need to use a tool. The Google Keyword Planner is a great option. It can be used to help you find exactly what you need to bring more people to your content.

When you want to improve your digital marketing skills, you will want to learn more about how SEO works. Even if you are a master at using it, you should still take the time to update your content as the keywords change, to keep your pages relevant to your audience.

Learn to Optimize Your Pages

Next, you are going to want to focus on optimizing your pages. Optimization is another skill that can improve your website’s ranking in popular search engines. You will want to make your content shareable and use backlinks. You can also add in more images and make the content on your site more organized. 

When it comes to optimizing your website, always keep your audience in mind. What are they looking for? If you know, then you can make it easier for them to find- improving the SEO of your website and how likely people are to find your brand.

Learn How to Research

Research is a huge part of digital marketing. If you do not know how to do it properly, then the digital content you create is going to be lacking a lot of the information that your audience wants to know. You will need to learn how to research to develop your digital marketing skills further.

To do good research, you want to check out a wide range of resources to broaden your knowledge of the topic. One thing that many people overlook, is the language that your audience uses. You will want to stay informed on how they speak and write so that you can keep your ads appealing to them and more current.

Learning to research will help you write better content, create better video ads, and engage with your audience in more meaningful ways. Plus, your content will be more organized and easy for your audience to understand. They will appreciate having more helpful content available to them- encouraging them to look more into your product.

At VisCap Media, we include audience research as one of the most important steps in our content creation. You can be certain that we have researched the best ways to reach your brand’s audience before we get to work on your content.

Learn to Read Analytics

You will want to learn how to read the analytics from your website and how to understand what you are looking at well. Analytics provide you with information on how your audience is interacting with the content that you post. This info is crucial to understanding how to adjust your approach for the better.

Analytics can show you where you need to improve your website. You should know how to check the effectiveness of your brand’s campaigns, trends, and audience. If you understand how to interpret analytics, then you can demonstrate to your brand how the digital marketing strategy is going and what you can do to make it work smoother.

Practice Content Writing or Creation

Knowing the basics of creating content can help you further your strategy. Content writing is a great way to improve your skills, even if you are not necessarily the content writer for your brand. This type of writing will teach you how to use the voice of your company and give you some background in creating meaningful ads.

This also gives you a chance to keep your researching skills fresh. What you have been learning about your audience can also be useful while writing- or making any other type of content. Writing starts as the basis for a video script, so you will want to know how to “speak” as your company.

Our team of content creators is very experienced. We truly enjoy what we do and want to help make content to promote your brand. Please reach out to us if you are interested in learning more about the services that we can offer you.

Understand Branding

If you want to improve your marketing skills, you are going to need to have a solid understanding of how branding works. That way you can better represent your company digitally and through your creative content.

Branding comes down to representing your company- what people see and recognize as being a part of your brand. When you fully understand your brand and their goals, you will have an easier time creating digital marketing content that fits their needs.

Learn How to Be a Salesperson

Of course, when it comes to marketing, you are going to want to improve your salesperson skills. Getting better at selling something will help you sell something through your content as well. To improve this skill, you need to know how to make connections with people. 

When you can reach your audience well, they will be more interested in buying from you. You will want to see life from their perspective since this can give you an insight into what sales tactics they respond the best to. If you can communicate that your brand’s ideals and interests are the same as your audience, you have many more people wanting to buy from you.


In short, there are many different aspects to improving your digital marketing skills. If you slowly work on all of these parts, you will start noticing that the digital marketing you do improves. People can get better at anything with enough practice- and that is just as true for digital marketing.

Digital marketing is a very in-demand skill. It will only become more essential as more and more brands move completely to the internet. As long as you continue building your skills, you can be sure that you will be helping your brand to advance.

Our team at VisCap Media can assist you in creating quality content. Be sure to check out our website if you are interested in seeing the type of work that we do!

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